








So Doggone
BRING IN THIS AD AND RECEIVE A $10 CREDIT TO YOUR ACCOUNT. VAILD ONE (1) PER CLIENT. *PROMOTION EXPIRES JANUARY 31, 2026.
740 East Lake Ave, Watsonville (831) 724-6391 | www.eastlake-animalclinic.com
Hours: SUNDAY - FRIDAY: 8am - 6pm, SATURDAY: 8am - 5pm
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hen I first moved to Santa Cruz County in 2001 with my girlfriend—now my wife—one of our favorite things to do was check out the annual ‘best of’ sections in the local papers. And seeking new restaurants to satiate our love of trying new foods was not our only driving factor.
We also believe strongly in supporting local businesses, knowing that doing so strengthens our local economy and helps the people whose hard work keeps our communities strong.
I couldn’t be prouder of being a part of a news organization that puts out its own best-of section. I have worked in Watsonville now for nearly two decades, and this vibrant community is like a second home to me.
We are hoping you will join us in congratulating the businesses and organizations herein, and more importantly, in supporting them with your patronage. They certainly deserve it.
CEO
Editor
Director
Creative
Advertising
Editorial
Assistant
Editorial
Cover
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Best Animal Adoption Center
Santa Cruz County Animal Shelter
SILVER
Santa Cruz SPCA
Best Community Volunteer
Barbie Gomez
SILVER
Marcia Hashimoto
BRONZE
Steve Bennett
Best Company to Work For
S. Martinelli & Co.
SILVER
Freedom Meat Lockers
BRONZE Graniterock
Best Day Care
Hearts & Hands
SILVER
A Child’s Garden
Best Dog-Friendly Restaurant
Beer Mule Bottle Shop + Pour House
SILVER Fruition Brewing
Best Family Restaurant
Cowboys Corner Cafe
SILVER
Imura Japanese Restaurant
BRONZE
Miyuki Restaurant
Best Feed Store
The Wishbone Pet Company
Corralitos Feed and Pet Supplies
Best House of Worship
St. Patrick’s Catholic Parish SILVER
Watsonville Buddhist Temple
Our Lady Help of Christians Catholic Church
Best Nursery School
Hearts & Hands SILVER A Child’s Garden
BRONZE West Coast Sunshine Preschool
Best Pet Supply
Corralitos Feed and Pet Supplies SILVER
Wishbone Pet Company
Best Place for a Date
Imura Japanese Restaurant
SILVER
Miyuki Restaurant
BRONZE The Fish House Bar & Grill
Pinto Lake County Park
SILVER
Fruition Brewing
Best Place to Take the Kids
Santa Cruz County Fair
SILVER
Environmental Science Workshop
BRONZE
Gizdich Ranch
Best Private or Charter School
Watsonville Prep School
SILVER
Moreland Notre Dame School
BRONZE
Salesian Elementary & Junior High
Best Public School
Cabrillo College
SILVER
Linscott Charter School
BRONZE
Watsonville High School
Best Senior Living Community
Valley Heights
SILVER
Independence Square
Best Veterinary Clinic
East Lake Animal Clinic
SILVER
Pajaro Valley Veterinary Hospital
BRONZE
Aptos-Creekside Pet Hospital
Miyuki Restaurant
SILVER
Pho Kitchen
BRONZE
Sushi QU
Freedom Bakery
SILVER
El Nopal Bakery
BRONZE
La Santa Cruz Bakery
Beer Mule Bottle Shop + Pour House
SILVER Fruition Brewing
BRONZE
Buena Vista Brewing Co
Tacos Al Fuego
SILVER
Tacos El Jerry
BRONZE
El Frijolito
Breakfast
Cowboys Corner Cafe
SILVER
Silver Spur
BRONZE
Beach Street Cafe
Fruition Brewing
SILVER
Buena Vista Brewing Co
BRONZE
Corralitos Brewing Co
Cowboys Corner Cafe
SILVER
Silver Spur
BRONZE
Tacos Al Fuego
Wooden Nickel Bar & Grill
SILVER
Kong’s Burger & Cafe
BRONZE
Habit Burger Grill
Best Burrito
El Frijolito
SILVER
Tacos Al Fuego
BRONZE
Santa Rosa Market
Best Butcher Counter
Freedom Meat Lockers
SILVER
Corralitos Market & Sausage Co
BRONZE
D’La Colmena Market & Catering
Best Caterer
D’La Colmena Market & Catering
SILVER
El Frijolito
BRONZE
Five Star Catering
Chef
Lino González, Tacos Al Fuego
SILVER
Tim Silva, Ozzy’s Pizzeria
BRONZE
Gabino Torres, La Perla Del Pacifico
Best Chinese Restaurant
Golden China
SILVER
Happy Garden Restaurant
BRONZE
Hong Kong Garden II
Best Cocktails
Cilantros
SILVER
California Grill
BRONZE
Jalisco Mexican Cuisine
Best Coffeehouse
Honeylux Coffee
SILVER
Coffeeville
BRONZE
Strawberry Patch Cafe
Best Deli or Sandwich Shop
Freedom Meat Lockers
SILVER
Erik’s DeliCafé
BRONZE
Strawberry Patch Cafe
Best Desserts (Restaurant)
California Grill
SILVER
Bagel Café & Bakery
BRONZE
Silver Spur
Best Desserts (Retail)
Gizdich Ranch
SILVER
Freedom Bakery
BRONZE
Michoacán A Pedir De Boca
Best Dining Experience
Imura Japanese Restaurant
SILVER
California Grill
BRONZE
Miyuki Restaurant
Best Donuts
Ms. Donuts & Ice Cream
SILVER
Top Donuts
BRONZE
Donut Basket
Best Food Truck
Tacos El Jerry
SILVER
Tacos Los Jacona
BRONZE Hot Birds
Best French Fries
Wooden Nickel Bar & Grill
SILVER
Beer Mule Bottle Shop + Pour House
BRONZE
Freedom Meat Lockers
Best Frozen Yogurt
Yogurtland
Best Grocery Store
Nob Hill
SILVER
Staff of Life
BRONZE
Grocery Outlet
Best Happy Hour
Cilantros
SILVER
Fruition Brewing
BRONZE Applebee’s
Best Healthy Eats
Staff of Life
SILVER
Erik’s DeliCafé
BRONZE
El Valle Produce
Best Horchata
Tacos Al Fuego
SILVER
El Frijolito
BRONZE
Tacos El Jerry
Best Ice Cream
La Michoacana Paleteria y Neveria
SILVER
Michoacán A Pedir De Boca
Best Japanese or Sushi Restaurant
Imura Japanese Restaurant
SILVER
Miyuki Restaurant
BRONZE
Sushi QU
Best Late Night Dining
Tacos Al Fuego
SILVER
Cassidy’s Pizza
BRONZE
Beer Mule Bottle Shop + Pour House
Best Liquor Store
East Lake Food & Liquor
SILVER Barsi’s Liquor Store/ Watsonville Fiesta Liquor
Best Local Food Grower
Lakeside Organic Gardens
SILVER
Gonzalez Berry Farm
BRONZE Dirty Girl Produce
Best Locally Made Food Product
Apple Cider, S. Martinelli & Co.
SILVER
Wine n’ Spice skirt steak, Freedom Meat Lockers
BRONZE
Marinated Tri-Tip, Freedom Meat Lockers
Best Lunch
California Grill
SILVER
Tacos Al Fuego
BRONZE
Freedom Meat Lockers
Best Mexican Restaurant
El Frijolito
SILVER
Tacos Al Fuego
BRONZE
Jalisco Cuisine
Best New Restaurant
(opened since Jan. 1, 2024)
Ozzy’s Pizzeria
SILVER
Silver Spur
Best Outdoor Dining
Beer Mule Bottle Shop + Pour House
SILVER
Fruition Brewing
BRONZE
Cilantros
Best Pearl Teas
Mr. Z’s Crêpes & Teas
SILVER
Pho Kitchen
Best Pizza
Cassidy’s Pizza
SILVER
Ozzy’s Pizzeria
BRONZE
Slice Project
Best Pozole
Cilantros
SILVER
D’La Colmena Market & Catering
BRONZE
Olivia’s Cafe
Best Produce Stand
El Primo Produce
SILVER
Pajaro Valley Certified Farmers Market
BRONZE Staff of Life
Best Restaurant
Imura Japanese Restaurant
SILVER
Miyuki Restaurant
BRONZE
California Grill
Best Salads
California Grill
SILVER
Erik’s DeliCafé
BRONZE
Tacos Al Fuego
Best Seafood Restaurant
La Perla Del Pacifico
SILVER
Imura Japanese Restaurant
BRONZE
The Fish House Bar & Grill
Anani Sandoval, Imura
SILVER
Jennifer “Jenny” Borrego, Miyuki
BRONZE
Manny, Tacos Al Fuego
Best Steaks
Freedom Meat Lockers
SILVER California Grill
BRONZE
Wooden Nickel Bar & Grill
Best Sushi
Imura Japanese Restaurant
SILVER
Miyuki Restaurant
BRONZE
Sushi Garden
El Frijolito
SILVER
Tacos Al Fuego
BRONZE
D’La Colmena Market & Catering
Best Thai or Laotian Restaurant
SukhoThai Restaurant
SILVER
Lemongrass Seafood Bar & Grill Thai Cuisine
Best To-Go Eats
Tacos Al Fuego
SILVER
Taylor Brothers Hot Dogs
BRONZE
Staff of Life
Ozzy’s Pizzeria
SILVER (TIE)
Imura Japanese Restaurant
Tacos Al Fuego
El Vaquero Winery
SILVER
Alfaro Family Vineyards
BRONZE
Anatum Winery
Elkhorn Slough Safari
SILVER
Gizdich Ranch
BRONZE
Manresa State Beach
Santa Cruz County Fair
SILVER
Watsonville Strawberry Festival
BRONZE
Hanamatsuri Flower Festival
Pajaro Valley Golf Club
SILVER
Spring Hills Golf Course
BRONZE
Casserly Par 3 Golf Course
Toadal Fitness
SILVER
Watsonville Family YMCA
BRONZE
Gold’s Gym
Hotel or Lodging
Hampton Inn & Suites Watsonville
Best Live Music Venue
El Vaquero Winery
SILVER
Buena Vista Brewing Co
Best Local Band
Watsonville Community Band
SILVER
Watsonville Taiko
Best Martial
Arts School
Claudio França BJJ
SILVER
Jiu Jitsu Therapy
Best Musician
Michael Gaither
SILVER
Scooby Valdez, The Ville Band
Best Place to Take a Class
Cabrillo College
SILVER
Watsonville Yoga, Dance and Healing Arts
BRONZE
Kokoro No Gakko
Best Swimming Lessons
Jim Booth Swim School
SILVER
Watsonville Family YMCA
Best Yoga Studio
Watsonville Yoga, Dance and Healing Arts
HEALTH & BEAUTY
Best Barbershop
True Blendz Barbershop
SILVER
The Lab
BRONZE
The Chop Shop
Best Dental Practice
Terry F. Haskin D.D.S. and Gordon G. Goldstine D.D.S.
SILVER
Ivette San Juan, DDS
BRONZE
Alaa Moustafa, DDS, MS
Best FullService Salon
Lily’s Beauty Salon
SILVER
Skin For You
BRONZE
Luna Beauty Salon
Best Hair Salon
Hair We Are
SILVER
Bella Salon and Spa
BRONZE
The Hair Studio, Corralitos
Best Health Care Facility
OnCall Aesthetix & Wellness
SILVER
Salud Para La Gente
BRONZE
Doctors on Duty
The Community Health Trust of Pajaro Valley is honored to serve this community and is deeply grateful to be voted 2025 Best Community Organization. Whether it’s increasing access to fresh food, providing family-centered care, or creating space for wellness, everything we do is made possible by the support, trust, and partnership of this community.
Join us in continuing this journey toward a healthier Pajaro Valley. To learn more or get involved, visit www.pvhealthtrust.org
On behalf of the Huizar-Albor Insurance Agency, I want to extend my heartfelt gratitude to everyone who voted us Best Insurance Agency. This recognition is especially meaningful because it comes directly from our community — the families, friends, and neighbors we proudly s erve every day.
Our mission has always been simple: to protect what matters most to you with care, professionalism, and integrity. Receiving this recognition reaffirms that our hard work and commitment are making a difference.
Thank you for trusting us with your insurance needs and for supporting a locally owned business. We look forward to continuing to serve Watsonville with the same dedication that earned us this award.
With gratitude, Naomi Albor Owner, Huizar-Albor Insurance Agency, Inc.
Massage
Sarah Diaz-Bastin, Qigong Arts
SILVER
Maria Zarate, Skin For You
Best Nail Salon
D & L Nails Spa
SILVER
JC Nails
BRONZE
Michelle Nails & Spa
Best OB-Gyn
Katherine Gabriel-Cox, Salud Para La Gente
SILVER
Cheryl Northey, Sutter Health
BRONZE
Rachel L. Rider, Sutter Health
Best Pharmacy
Watsonville Pharmacy
SILVER
CVS Pharmacy, 1966 Main St.
BRONZE
Valle Verde Pharmacy
Best Physician
(Family Practice)
Lindsey M. Nakao, Salud Para La Gente
SILVER
Clayton McDaniel, Dignity Health
BRONZE
Jeffrey A. Solinas, Plazita Medical Clinic
Best Skin Care Spa
OnCall Aesthetix & Wellness
SILVER
Skin for You
BRONZE
Blush Skincare
Best Urgent Care Center
Palo Alto Medical Foundation
SILVER
Doctors on Duty
Best Waxing or Sugaring Studio
OnCall Aesthetix & Wellness
SILVER
Blush Skincare
BRONZE
Skin for You
Best A/C & Heating Service
Bogner HVAC
SILVER
Airtec Service
Best Antique Shop
Center Street Antiques
Best Cleaning Service
Merry Maids of Watsonville
Best Commercial Real Estate Agent
Aldina Maciel, Aldina Real Estate
SILVER
John Skillicorn, Coldwell Banker Realty
BRONZE
Gloria Garcia, Century 21 Real Estate
Best Deck or Fencing Company
Cypress Coast Fence
SILVER
David Thorpe Construction
BRONZE
NorCal Coast Construction
Best Electrical Contractor
Corralitos Electric Services
Best Furniture & Décor
Baker Brothers Furniture & Appliance
Best Garden Center
Aladdin Nursery & Gift Shop
SILVER
Sierra Azul Nursery & Garden
Best Glass Repair
Delta Glass
Best Hardware Store
ACE Hardware, Eastlake
SILVER
Home Depot
K & D Landscaping
SILVER
Tri-County Landscape Supply
Best Lumber Yard
Big Creek Lumber
SILVER
Monument Lumber
Best Pest Control
Pied Piper Exterminators
SILVER
Terra X Pest Services
Best Place to Buy a Mattress
Mattress Firm Watsonville
Best Plumbing Service
SA Plumbing
SILVER
Tino’s Plumbing Inc
BRONZE
The Plumbing Company
Best Real Estate Agency
Aldina Real Estate
SILVER
Coldwell Banker Realty
BRONZE
Renee Mello & Associates
Best Residential
Building Contractor
Harris & Son Construction
SILVER
Lee Stewart Construction
Best Residential Real Estate Agent
Dana Sales, Century 21 Real Estate
Best Roofing Contractor
Moreno Roofing
Best Tree Service
Davey Tree Expert Company
Best Accounting or Bookkeeping Practice
Hutchinson & Bloodgood
SILVER
Abrego Tax Service
BRONZE
Evan J. Benevento, CPA
Rob Allen, Allen, Allen & Caroselli
SILVER
Grunsky, Ebey, Farrar & Howell
Auto Body Repair
Freedom Body Shop
SILVER
Jerry Graham Auto Body (Formerly
Watsonville Auto Body)
BRONZE Body by Hank
Best Auto Service Center
Toriumi’s Auto Repair
SILVER
Kadotani Auto Repair
BRONZE Quintero Tires
Fernandez Car Wash
SILVER
Sofspra Car Wash
BRONZE
Exotic Mobile Auto Spa
Best Community Organization
Community Health Trust of Pajaro Valley
SILVER
Gardenia Amor y Bienestar
BRONZE
Community Action Board
Best Computer Repair Service
Izzy Tech Solutions
SILVER Watsonville Computers
BRONZE
TECHSOL
Best Credit Union
Bay Federal Credit Union
Best Customer Service
Staff of Life
SILVER
John’s Jewelers
BRONZE
Watsonville Cyclery
Voted
We are deeply honored to be named Best of Pajaro Valley! This recognition means so much to us, and we could not have achieved it without the support of our incredible community and patients.
At OnCall Aesthetix & Wellness, our mission is to provide personalized, safe, and innovative aesthetic and wellness care that helps each individual feel confident in their own skin. Winning this award is a reflection of the trust you place in us every day, and we are truly grateful.
Thank you to everyone who voted for us, shared kind words, and continues to allow us to be part of your wellness and aesthetic journey. We are committed to growing with this community and delivering the highest standard of care.
This win belongs to all of us — thank you, Pajaro Valley, for making us your choice!
With gratitude, The OnCall Aesthetix & Wellness Team
Specializing in Botox, various dermal fillers, vitamin therapy, Medical grade advanced skin care and hair loss solutions
Our Beauty Experts
Samantha Fernandez, NP @oncallaesthetix
Jannica Sebastian, NP @jannicaaestheticnp
Adriana Fernandez, RN @adriana_oncallaesthetix
Maricela Fernandez @oncallaesthetixwellness
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Best Dry Cleaner
Shalom Cleaners
SILVER
Whispering Pines Cleaners
Best Financial Advisor
Jacob Young, Jacob Young
Financial Services
SILVER
Luanne Lauesen, Edward Jones
Best Hotel or Lodging
Hampton Inn & Suites Watsonville
SILVER
Best Western Rose Garden Inn
Best Insurance Agency
KBK Insurance Agency
SILVER
Huizar-Albor Insurance Agency
Best Local Bank or Credit Union
Bay Federal Credit Union
SILVER
Best Printer/ Sign Shop
Pajaro Valley Printing
SILVER Tri County Trophy
Best Towing Service
Chaz Towing
SILVER
Auto Care Towing
Best Auto Dealership
Chevrolet of Watsonville
SILVER
Watsonville Ford
BRONZE
Watsonville Chrysler Dodge Jeep Ram
West Coast Community Bank
Best Mortuary or Funeral Home
Mehl’s Colonial Chapel
SILVER
Ave Maria Memorial Chapel
Best Photographer
Carlos Campos
SILVER
Tarmo Hannula
BRONZE
Carlos Olivarez
Cabrillo Aptos Farmers Market
SILVER
Pajaro
BRONZE
The
Best Thrift Store
SILVER HopeTHRIFT
BRONZE
Best Tire Store Pasillas Tire Service
SILVER Calderon’s Tires
BRONZE Dixon & Son Tires
Best Vision Center
SILVER
BRONZE Watsonville Optometry