M a ke yourself k n ow n !
YOUR CHANCE TO ADVERTISE EUROBIKE 2017 BANNERS AND ADVERTS
TABLE OF CONTENTS BANNER ADVERTISING THE ONLINE PACKAGE ON THE WEBSITE IN THE NEWSLETTER ON THE EUROBIKE SOCIAL WALL
5 5 6 7 8
ADVERTS
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IN THE GUIDE ON THE EUROBIKE ADMISSION TICKET IN THE SHOW DAILY
9 10 11
All EUROBIKE media in comparison
OVERVIEW OF EUROBIKE MEDA EUROBIKE WEBSITE - THE DIGITALE BASE Advertise on the official website Page Impressions (July-Sept.) Users (July-Sept.)
2,511,792 434,453
YOUR ADVANTAGES • advertise in EUROBIKE‘s key digital media • high impression rates before, during and after the show • banners on the most visited sub pages • digital indexes (of exhibitors, products and brands) • placement of your own social media links
MOBILE MARKETING - ADVERTISE IN THE EUROBIKE APP EUROBIKE for digital globetrotters Downloads Page Impressions
more than 9,000 appr. 800,000
YOUR ADVANTAGES • significant influence on brand consciousness • no time or place limitations • interactive • successful monitoring via detailed evaluations
EUROBIKE NEWSLETTER - EVERYTHING OF IMPORTANCE DIRECTLY IN YOUR MAILBOX Dialogue marketing for trade visitors Format Exclusivity
600 x 120 px, only static one banner per mail-shot
YOUR ADVANTAGES • directly into the mailbox of your target groups • 38,000 trade visitors’ e-mail addresses • reduce waste coverage
3
All EUROBIKE media in comparison
OVERVIEW OF EUROBIKE MEDA SOCIAL WALL - YOUR ADVERTISING LIVE AND ON-SITE Social media during the show Potential Reach
appr. 46,000 trade visitors, exhibitors and press
YOUR ADVANTAGES • Prominent area in the Foyer East • High-level audience due to proximity to lecture platform • Directly adjacent to the THE WRIDERS‘ CLUB Blogger Base • Address of Digital Influencers • Possibility to place your products, spread hashtags and your company‘s vision.
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ONLINE PACKAGE Run time Data format Contact
Deadline
June 9, 2017
App. 1 year (from 1 month before the trade show on) static banner as jpg or gif file | animated banner as animated gif | max. 100 KB Lea Müller-Schanz T +49 7541 708-426 lea.mueller-schanz@messe-fn.de
Your advantages: • significant influence on brand consciousness • reach target groups directly and reduce distribution losses • no time or place limitations • interactive • advertise in the digital media of EUROBIKE
DIGITAL PACKAGE 1 € 1,500 • App: Banner in the index of products or the index of trademarks • App: Hyperlink to external Website (in rotation) • Website: Banner in the index of products or the index of trademarks*
DIGITAL PACKAGE 2 € 2,000 • App: Banner in the index of exhibitors or the hall overview* • App: Splash Screen banner in rotation in the app (appears when launching the app) • App: Hyperlink to landing page whithin the guide (max. 1 image and 800 characters) • Website: banner in index of exhibitors or the hall overview and highlights*
* in rotation with a max of 3 other banners. Advertising space will be allocated on a first come, first served basis. We would be happy to prepare an individual offer for you.
We need your banner in 200 x 200 px.
1
2
1: Banner on website
2: Banner in app
5
Advertise on the official EUROBIKE website
BANNER ADVERTISING WEBSITE Running time Data format Contact
Deadline
June 9, 2017
App. 1 year (from 1 month before the trade show on) Static banner as jpg or gif file | animated banner as animated gif | max. 100 KB Lea Müller-Schanz T +49 7541 708-426 lea.mueller-schanz@messe-fn.de
Your advantages: • high number of visitors before, during and after the trade show • banners on the most visited sub pages • only one banner per landing page
BANNER IN THE INDEX OF PRODUCTS Advertise where people are looking for particular products Landing page 200 x 200 px / 120 x 600 px (banner in rotation)
€ 630
BANNER IN THE WATCH LIST Advertise right there where users store their favorites Landing page 200 x 200 px / 120 x 600 px (banner in rotation)
€ 630
BANNER IN THE HIGHLIGHTS Advertise on the website’s most important sub pages The environment of the EUROBIKE ACADEMY, the EUROBIKE AWARD and other highlights make sure you have high visibility.
BANNER IN THE INDEX OF EXHIBITORS Advertise where people are looking for all the exhibitors Landing page 200 x 200 px / 120 x 600 px (banner in rotation)
€ 630
BANNERS IN THE INDEX OF TRADEMARKS Advertise where people are looking for the best brands Landing page 200 x 200 px / 120 x 600 px (banner in rotation)
Format 728 x 90 px Format 468 x 60 px Format 200 x 200 px Format 120 x 600 px
(banner in rotation) (banner in rotation) (banner in rotation) (banner in rotation)
€ 950 € 1,250 € 1,250 € 1,250
For mobile we need your banner as well in 200 x 200 px.
€ 630
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Dialogue marketing with experts
BANNER ADVERTISING NEWSLETTER Exclusivity Format Data format Contact
Deadline
June 9, 2017
One banner per mail-shot 600 x 120 px | only static JPG or GIF files | no editorial content possible! Lea Müller-Schanz T +49 7541 708-426 lea.mueller-schanz@messe-fn.de
Your advantages: • directly into the mailbox of your target groups • 38,000 trade visitors’ e-mail addresses • in the run-up to the show and/or in the post-show work
NEWSLETTER FOR TRADE VISITORS Around 38,000 international trade visitors have subscribed to the EUROBIKE newsletter. All the latest information on EUROBIKE is posted to these addresses approx. 10x before the trade show and at least 1x after.
Languages: German, English, French, Italian Trade visitors newsletter package (38,000 addresses) Format 600 x 120 pixels per mail-shot € 2,500
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Social Media during the show
ADVERTISIING ON THE SOCIAL WALL Potential target group Format Term Data format Contact
Deadline
July 28, 2017
45,000 trade visitors, exhibitor and media representatives LED wall: 1152 x 640 px banner; 325 x 240px 2.5 -3 hours total duration (rotating) mp4 / psd / ind / eps Lea Müller-Schanz T +49 7541 708-426 lea.mueller-schanz@messe-fn.de
Your advantages: • Prominent area in the Foyer East • High-level audience due to proximity to lecture platform • Directly adjacent to THE WRIDERS‘ CLUB Blogger Base • Addressing of Digital Influencers • Possibly for product placement spreading hashtags and your company‘s vision
SOCIAL WALL Your banner ads on the EUROBIKE Social Wall. Book your space to post videos, hashtags and photos. Result: you are additionally recognized on the OnlineSocial Wall of the EUROBIKE website. Price
€€ € 750 per day (limited quantity bookable)
Benefit from our exclusive Social Wall packages: 2-day-package: 4-day-package:
€ 1,250 € 2,650
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Best impact in the EUROBIKE printed media
ADVERTS Contact
Lea Müller-Schanz T +49 7541 708-426 lea.mueller-schanz@messe-fn.de
June 9, 2017
Your advantages: • 50,000 advertising contacts even before the trade show • given out as an insert in international specialized press • also available as download
• will be used intensively during the trade show thanks to the handy format
I. EUROBIKE GUIDE Maximum visibility for your brand MOVING BIKE BUSINESS
Number of copies Format
Deadline
70,000 120 x 210 mm
1
FESTIVAL DAY
AUG. 30 – SEPT. 2, 2017
SEPT. 2
PARTNER REGION
Advert prices 2 2/1 page 4c 240 x 210 mm 1 1/1 page 4c 120 x 210 mm 3 1/2 page 4c 120 x 105 mm
€ 4,950 € 2,950 € 1,750
FRIEDRICHSHAFEN, GERMANY WWW.EUROBIKE-SHOW.COM #EurobikeShow
Best possible placement.
1: Whole-page advert
3
2 2: Double-page advert
3: Half-page advert
9
Best impact in the EUROBIKE printed media
ADVERTS Format Number of copies Data format & size Contact
Deadline
100 x 135 mm on A4 format 15,000 PDF-file, 300 dpi resolution ; max. size 150 KB Lea Müller-Schanz T +49 7541 708-426 lea.mueller-schanz@messe-fn.de
June 9, 2017
III. EUROBIKE ADMISSION TICKET Your advert on the official download document
1
Exclusively for one advertising customer, EUROBIKE offers you the chance to advertise on all admission tickets bought online. This helps you reach 2/3 of approx. 45,000 trade visitors.
Exclusive advert price 100 x 135 mm
€ 1,750
1: Advert admission ticket
10
Best impact in the EUROBIKE printed media
ADVERTS Format Number of copies Data format Contact
Closing date
August 4, 2017
245 x 340 mm 21,160 PDF, 300 dpi resolution Show Daily Team info@bikeshowdaily.com
IV. EUROBIKE SHOW DAILY Your advert in the official show newspaper Advert Prices (4 issue package) 1/1 page 4c 245 x 340 mm € 6,800 1/2 page 4c 245 x 165 mm € 6,000 1/4 page 4c 122 x 168 mm € 4,500 (+ 5mm bleed)
Special positions & orders: Please contact our team info@bikeshowdaily.com
1: 1/1 page advert
2: 1/2 page & 1/4 page advert
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