boatingbusiness.com
AUGUST 2022
Person Behind the Face 6 | Business Matters 12 | Marketing 18 | Profile 28 | People 32
US$300 MILLION EARNINGS
News
Boating boom Investment sale Company expansion Shows partner pages 1-11
Boatbuilding
Brunswick Corporation has achieved another record quarter, with US$300 million of adjusted operating earnings.. The Corporation’s second quarter 2022 results show continued record revenue with consumer demand remaining strong. Consolidated net sales were $1,835.6 million, up from $1,554.8 million in the second quarter of 2021. The Group has continued to be impacted by low field inventory – globally the levels were 55% lower at the end of the second quarter 2022 versus the same time in 2019. Certain product categories, including saltwater fish and
8 Brunswick’s Freedom Boat Club now operates out of 360 locations
recreational fiberglass, remain at historic lows and with substantial backlogs of retail-ordered product. The propulsion business has continued to deliver record sales, with a 13% increase in sales. Mercury Marine expanding outboard propulsion retail market share around the globe, led by gains in high-horsepower categories, particularly outboard engines above 75hp. The Corporation expects the strong results to continue throughout 2022 with net sales in 2022 anticipated to be between $6.9 billion and $7.1 billion.
Ecological timebomb Odourless bonding Reduced emissions pages 14-20
Water Systems
SIBS 2022 almost sold out More than 98% of available exhibitor space for the Southampton International Boat Show 2022 has so far been sold. Organisers, British Marine (BM), say the show will have a larger footprint than previously – 3,000sqm larger than last year - covering 70,000sqm with around 550 exhibiting brands and 650 craft. “Bookings for the 2022 show have been phenomenal,” said Lesley Robinson, CEO, British Marine. “We’re nearly at
capacity, even with an enlarged footprint both on land and on the water.” This year sees the return of chandleries including Force 4 and Jimmy Green, after their absence last year and there’s an increase in sailing holiday companies exhibiting. The newly introduced Watersports Zone has almost doubled in size with BM trialling a five-day opportunity for smaller exhibitors in this segment. 8 This year’s show takes place from 16-25 September.
H2F Water Tank Gauge
Crazy situation 70% increase Larger models pages 24-27
How much fresh water do you really have?
Takes all the guess work out of your water supply. Displays number of litres left in your water tank. Counts down litre by litre from a pre-set amount. Can display in gallons or litres. Know how much is used for washing, showers etc. Know your daily water usage in litres Fitted in water pipe, nothing is fitted to water tanks. One unit can be used for any number or size tanks. Suitable for flexible tanks. Flush mounting or surface mounting available RETAILERS NEEDED— Contact— Marine Factors Ltd.
info@marinefactors.co.uk