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VOL. 27 26 ISSUE 205 204 MF-02-1824692 November-December January-February

2025 2026

Saudi Xerox Introduces Two Stateof-the-Art Lexmark Multifunction Printers in the Kingdom

The Holiday Catalog Returns: A Paper Dream in a Digital Winter

‫كونيـج وباوييـر تنشـر ورقـة بيضـاء عـن‬ ‫دور األوراق النقديـة‬

175 years of HEIDELBERG. From tradition into the future. At the heart of everything we do is a commitment to innovation, quality, and reliability — values that have driven us for 175 years, and will continue to guide us into the future. As a leader in the packaging and printing industry, we develop solutions that set new standards, looking far beyond our core sector. Thanks to our expertise built on 175 years of experience, we are constantly providing new impetus and actively helping to shape the future. We would like to thank all the customers, partners, and staff accompanying us on this journey. heidelberg.com/175

Heidelberg Middle East FZCO P.O.Box 34133, Dubai, UAE Phone +971 4 347 77 20, heidelberg.com

31 March - 2 April 2026 Dubai World Trade Centre

WHERE INNOVATION TRANSFORMS PRINT AND PACKAGING

Our 15th Edition!

What to expect in 2026: • Connect with senior professionals from 100+ countries over three days • Explore 350+ exhibitors showcasing the latest print and packaging technologies • Experience live demos spanning wide format, commercial print, labels, packaging, and much more Discover the future of print and packaging, only at Gulf Print & Pack 2026.

Find out more

ME Printer January-February 2026

Gulf Print & Pack is the MENA region’s leading print and packaging trade show – uniting printers, service providers, and brand owners.

CONTENTS News

Packaging innovations, Empack 2026 Unveil Speaker Lineup

Sappi and UPM to Merge European Graphic Paper Businesses

Regional Bisleri Inks Deal as Emirates Cricket Board Hydration Partner

Chemitech, Böttcher to Optimise Print Solutions in Levant

Takamul Launches Unified Packaging Brand Identity in GCC

BOBST Drives Packaging Innovation, Growth at IGE Algeria

FESPA Event App Goes Live, Promises Enhanced Experience

MRC, Omniya Sign MoU to Boost Kuwait’s Sustainability Goal

BOBST Presents Packaging Insights, Innovations in Tunisia

FESPA Successfully Concludes FLEX 2025 MENA Roadshows

MMG Acquires London Lites, Scales Premium DOOH Market

Saudi Signage & Labelling Returns Amid Surging Demand

PERURI, Sudan’s SCPP Sign MoU to Boost Security Printing

Saudi Xerox Introduces Two Stateof-the-Art Lexmark Multifunction Printers in the Kingdom

ME Printer January-February 2026

11-4201 Cloud Dancer is Pantone Color of the Year 2026

1000th Speedmaster CX 104 Heads to China’s Hoifu Group

Additive Industries Gives Fillip to High-Stakes Industries

Canon Confirms Colorado XL Global Roll-Out in 2026

CMS 2026 Munich: Focus on AI, Real-World Solutions

Industry Unites to Launch the Sustainable Print Manifesto

GenAI to Transform Global Packaging Industry, Says Study

Konica Minolta, MJ MATERIAL Unveil Intelligent Recycled Plastics

Komori Blends Nature & Technology in 2026 Calendar

The Holiday Catalog Returns: A Paper Dream in a Digital Winter

Gulf Print & Pack 2026 27

International

Articles

Registrations Open to Attend Gulf Print & Pack 2026

Advertorial 28

Global Brands Tap SGI Dubai for Rapid MEA Growth

MF-02-1824692

VOL. 27 26 ISSUE 205 204 MF-02-1824692

The Comprehensive Magazine Dedicated To The Graphic Arts Industry Print Professionals In The Middle East

November-December January-February

2025 2026

Vol.27, Issue 205, January-February 2026

Ink, Light, and the Future Unfolding ME Printer FZE LLC

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Group Publishing Director Morteza Karimian karimian@meprinter.com

ME Printer Editorial Team Editor in Chief Alex Jahanbani alex@meprinter.com

Saudi Xerox Introduces Two Stateof-the-Art Lexmark Multifunction Printers in the Kingdom

The Holiday Catalog Returns: A Paper Dream in a Digital Winter

‫كونيـج وباوييـر تنشـر ورقـة بيضـاء عـن‬ ‫دور األوراق النقديـة‬

As the Middle East print industry accelerates into 2026, innovation, sustainability, and regional growth take centre stage. This issue captures the momentum driving print and packaging forward across the region.

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ME Printer January-February 2026

The printing and packaging industry stands at a defining moment, where technology, sustainability, and consumer expectations are converging faster than ever. In this issue of ME Printer, we explore the breakthroughs, challenges, and transformative trends shaping our sector—both in the Middle East and across the global landscape. Our lead feature examines how AI-driven search optimization is rewriting the rules of visibility for print and packaging companies. With conversational search platforms such as ChatGPT and Gemini becoming mainstream, businesses in our region must learn to speak the language of AI—prioritizing expertise, authenticity, and educational content to stay discoverable in a crowded digital world. In “Inks at a Crossroads,” we delve into the fast-evolving global ink market, where sustainability, food-contact safety, and digital workflows are becoming the new performance benchmarks. From water-based chemistries to extended-gamut printing and smart pressrooms, the industry’s direction is unmistakably toward cleaner, faster, and more intelligent production. Healthcare packaging is also undergoing a renaissance. “Reinventing Pharma Packaging” highlights breakthroughs in recyclable blister materials, smart packs, serialization systems, and AI-enabled inspection technologies. As regulatory pressure intensifies, packaging is no longer a passive shell—it is becoming a strategic asset in patient safety, sustainability, and brand integrity. Meanwhile, artificial intelligence is reshaping creative industries as well. Our article on “The Future of Graphic Design in the Age of AI” explores how designers can evolve from purely visual creators into strategic storytellers who blend human insight with intelligent tools. Rather than replacing designers, AI is pushing the profession toward reinvention. Brand protection remains a critical priority in an era of rising counterfeiting. “The Hidden Role of Printing Substrates in Brand Security” reveals how materials themselves—paper, board, glass, metal, and plastics—have become silent guardians equipped with covert features, digital identifiers, and material biometrics. We also spotlight the upcoming Gulf Print & Pack 2026, which promises to be a pivotal event for the MENA region. With sustainability, smart packaging, automation, and digital transformation at its core, the show reflects the ambitions of a region rapidly positioning itself as a testbed for next-generation print technologies. Alongside these in-depth features, this issue brings you the latest news, trends, and market updates from across the Middle East and beyond—tracking investments, innovations, policy shifts, and regional developments that continue to influence the global print and packaging landscape. As always, our mission is to deliver insight, clarity, and direction at a time when our industry is evolving at unprecedented speed. Whether you are a printer, converter, designer, supplier, or brand owner, we hope the perspectives in this issue help guide your next decisions and inspire your next innovations.

News Regional

Bisleri Inks Deal as Emirates Cricket Board Hydration Partner Ahmad says, “We are delighted to start this exciting three-year journey with Bisleri. The Emirates Cricket Board is fully committed to the growth and development of the sport in the UAE and continues to explore and formalise commercial partnerships with leading international brands like Bisleri. We look forward to a mutually rewarding partnership with long term benefits for both the men’s and women’s national teams.”

This collaboration brings us closer to passionate cricket fans across India and the UAE

ME Printer January-February 2026

Ishan Chopra, Commercial Head, ECB, adds, “Our long-term partnership with Bisleri represents a strong alignment of values and ambitions, marking an important step in the commercial and developmental journey of the Emirates Cricket Board. This association reinforces our mission to empower UAE cricket talent at every level while proudly representing the nation on the global stage.”

Bisleri International, India’s leading packaged drinking water brand, has entered a landmark three-year partnership with the Emirates Cricket Board (ECB) as its Official Hydration Partner. The agreement was formalised last week (8 December) at the Dubai International Stadium. This strategic alliance marks a significant step in Bisleri’s expansion in the UAE and reinforces its commitment to championing hydration, wellness, and peak athletic performance across global sporting platforms. Being the official governing body for cricket in the UAE, the ECB oversees the development of the sport across men’s, women’s, and

U-19 categories. Over the years, the Board has played a crucial role in elevating the UAE’s standing as an emerging cricketing hub, hosting high-impact bilateral series, marquee international fixtures, and world cricket tournaments. As part of the association, the Bisleri branding will appear on the uniforms of the men’s and women’s national teams, as well as the U-19 men’s and women’s teams. The branding will feature across bilateral series, Asian Cricket Council events, and ICC tournaments, strengthening Bisleri’s focus on supporting athletes competing and visibility across high-viewership global cricket platforms. ECB Chief Operating Officer Subhan

Bisleri International CEO Angelo George comments, “Bisleri is synonymous with packaged drinking water. We’re excited to partner with the Emirates Cricket Board as we champion hydration on a global stage. This collaboration brings us closer to passionate cricket fans across India and the UAE and deepens Bisleri’s association with the world of sport. It marks a significant step in expanding our international footprint and building Bisleri as a trusted global hydration brand.” Tushar Malhotra, Director of Sales and Marketing at Bisleri International, adds, “We are thrilled to partner with the Emirates Cricket Board as we continue to champion hydration. With the largest sports marketing portfolio across India and UAE, this prestigious association will be brought alive through an exciting, integrated marketing approach.” Bisleri International has also formed a major strategic partnership with Apparel Group – one of the largest retailers in the Middle East – earlier this year to manufacture, market, and distribute its products across the Middle East and Africa.

Chemitech, Böttcher to Optimise Print Solutions in Levant Chemitech, a Lebanese supplier of printing materials, has announced a major strategic partnership with Böttcher, a German market leader in printing consumables and components. The agreement grants Chemitech the rights to distribute Böttcher’s complete range of printing materials and solutions across Lebanon and Syria. Founded in 1725, Böttcher develops and supplies elastomer-coated rollers and sleeves for a range of industries, including printing, packaging, and industrial roller applications. The Cologne-headquartered company supplies a variety of rollers, printing blankets, and chemicals that are designed to optimise the printing process, besides offering packaging solutions for offset, flexo, and gravure printing. “The alliance is part of our new strategy and our ongoing commit-

The partnership signifies a mutual commitment to strengthen print solutions and unmatched technical expertise to regional partners in the Levant region ment to collaborate with leading global printing material manufacturers, following continuous evaluation of the printing market needs in Lebanon and the region,” says Malek Mrad, Operating Partner

at Chemitech. The partnership signifies a mutual commitment to strengthen print solutions and unmatched technical expertise to regional partners in the Levant region.

Takamul Launches Unified Packaging Brand Identity in GCC folding cartons, and corrugated packaging. By aligning capabilities under one brand, Takamul enhances its ability to deliver consistent quality, faster turnarounds, and scalable solutions that meet the evolving needs of regional and global customers. “This unification is a key step in Takamul Industries’ ongoing strategy to build one cohesive organisation, driven by integrated ERP systems, unified quality standards, and streamlined operations, processes, and procedures across all entities,” says Takamul Industries CEO John Abi Najm. With operations anchored in Saudi Arabia and the UAE, Takamul leverages advanced facilities, shared systems, and decades of experience. This integration empowers the company to provide reliable, highstandard packaging solutions across multiple industries, from food and beverage to pharmaceuticals, retail, and industrial manufacturing. As the GCC accelerates toward sus-

tainability and digital transformation, Takamul Industries continues to lead by investing in technology, innovation, and environmentally responsible practices, in line with global best practices and international standards.

ME Printer January-February 2026

Saudi-based packaging company Takamul Industries has announced a strategic rebranding initiative, consolidating its five previously independent packaging companies under a single, unified brand identity across the GCC. The significant alignment aims to streamline operations, enhance market presence, and foster a cohesive vision for innovation and sustainable packaging solutions across the region. The integrated companies – Al Jawad Plastic and Flexible Packaging Factory, Al Jawad Carton and Packaging Factory, Express Pack Print, Express Flexi Pack, and Gulf Packaging Industry – will now operate under the singular Takamul umbrella. This rebranding reflects a single, coordinated vision for innovation, efficiency, and sustainability in diversified packaging solutions. Built on the complementary strengths of its founding companies, Takamul Industries offers a broad portfolio across flexible packaging,

News Regional

BOBST Drives Packaging Innovation, Growth at IGE Algeria BOBST’s participation at IGE supported not only the event, but also the region’s wider drive for modernisation and innovation within the industrial and packaging sectors

BOBST has announced its successful participation at the Industry Grand Expo (IGE) 2025 in Oran, Algeria, where the company presented its latest technologies and industrial solutions for packaging excellence and sustainability. Over the fourday event in late October, BOBST experts also delivered a series of presentations on topics aligned with IGE’s core themes of innovation and standardisation. Created as a strategic meeting point for manufacturers, suppliers, experts, and innovators, the inaugural edition of IGE, held from 27-30 October 2025, brought together 31 international exhibitors. Chosen as

ME Printer January-February 2026

the exhibition’s honorary partner, BOBST’s booth displayed stateof-the-art packaging solutions – a combination of digitalisation, automation, connectivity, and sustainability.

“BOBST’s participation at the Industry Grand Expo in Algeria supported not only the event itself, but also the region’s wider drive for modernisation and innovation within the industrial and packaging sectors,” says Eric Pavone, BOBST Business Director AFMETC Region. “IGE offers an excellent platform for knowledge exchange and networking, and I’m confident that the event will become a critical catalyst

for growth over the coming years.” Among the highlights on the BOBST stand was the oneBARRIER family of sustainable flexible packaging solutions. Also in focus

was BOBST Connect, the digital platform enabling fully connected packaging workflows, along with the zero-fault packaging concept. Live streams directly from the Competence Center in Mex, Switzerland, impressed visitors with demonstrations of the BOBST NOVACUT 106 ER – Autoplaten die-cutter and EXPERTFOLD folder-gluer equipped with ACCUCHECK quality control and ACCUBRAILLE Braille embossing capability. Visitors were also able to experience BOBST Connect in action and learn about the company’s dedicated local customer services and technical support. BOBST also joined the official

conference programme, delivering three expert presentations that illustrated how its innovations are setting a new benchmark for industrial efficiency. Pavone outlined BOBST’s vision for the future of the packaging world and how this approach drives its continuous innovation. Picking up on the topic of sustainability, he went on to discuss the oneBARRIER portfolio of monomaterial packaging solutions which has been engineered specifically for recycling. Addressing the growing need for standardisation, François Cornu, BOBST Deputy Technology Sales Director LADSF, explained the zerofault packaging concept which creates seamless workflows to support brand owners with high-quality packaging. BOBST Field Services Engineer Othmani Miled also outlined how BOBST Connect offers digitalisation and optimisation of the entire production process through machine connectivity, providing deep data insights and enabling predictable maintenance. “IGE 2025 was an immense success and an invaluable opportunity for BOBST to engage with the Algerian packaging industry, all under one roof, as we continue to strengthen our position in the region,” adds Pavone. “Collaboration is essential in today’s complex and challenging market. By working together, we can drive innovation and build a brighter future for packaging in Algeria.”

FESPA Event App Goes Live, Promises Enhanced Experience The official FESPA event app is now live and ready to help attendees get the most out of FESPA Middle East 2026. The application is designed to streamline planning and engagement for visitors at the Dubai Exhibition Centre (DEC).

show floor with ease, and connect instantly with exhibitors. The app is the simplest way to stay organised, discover new opportunities, and get more value from time spent at the venue. The FESPA app is available for download on both the App Store and Google Play.

The FESPA app helps delegates plan their visit by giving a comprehensive overview of the exhibitors and other attendees, as well as the event agenda. In addition, it features a scheduling and personalised diary function for meetings and conference sessions. Attendees can explore the full conference programme, build a personalised schedule, message other attendees, and organise meetings. The app also allows users to access their badge QR code, navigate the

MRC, Omniya Sign MoU to Boost Kuwait’s Sustainability Goal Metal and Recycling Company (MRC), a leading eco-industrial company, has signed a Memorandum of Understanding (MoU) with fellow Kuwaiti entity Omniya, a nonprofit focused on plastic recycling, to support national sustainability efforts.

The partnership reinforces the commitment of both organisations in supporting Kuwait’s sustainability goals and advancing a greener economy

Under the agreement, Omniya will be responsible for collecting plastic waste directly from the source. MRC, in turn, will process this collected waste through its advanced facilities in line with global standards, enabling its safe reuse across various industries.

The partnership reinforces the commitment of both organisations in supporting Kuwait’s sustainability goals and advancing a greener economy.

Tarek Al-Mousa, Vice Chairman and CEO of MRC, highlighted the company’s crucial role in driving industrial sustainability and supporting community initiatives. Concurrently, Omniya COO Farah

Shaban emphasised the collaboration’s importance in promoting the circular economy and strengthening public-private cooperation, particularly within the education sector.

ME Printer January-February 2026

The key objectives of this initiative are to promote source-level plastic sorting as a sustainable practice, empower students and educators to take environmental action, encourage wider community participation, and align local efforts with global recycling standards.

News Regional

BOBST Presents Packaging Insights, Innovations in Tunisia

The BOBST roadshow in Tunisia allowed converters to explore new opportunities for growth and operational excellence in all packaging segments

BOBST brought the packaging community together in Tunisia’s coastal city of Sousse in early December for a two-day event. The forum was designed to introduce the latest innovations and sustainability across labels, flexible packaging, folding cartons, and corrugated packaging. Held on 3 and 4 December 2025, BOBST welcomed more than 150 attendees to the Sousse Pearl Marriott Resort & Spa for a programme packed with presentations and networking opportunities. The first day of the roadshow was dedicated to the folding carton and corrugated packaging sectors, while the second catered to label and flexible packaging converters. The agenda featured a broad contingent of expert speakers from BOBST, alongside representatives from partner companies Baumer hhs, Esko,

KURZ, Packitoo, Reifenhäuser, and Rossini, who collectively addressed the most important topics currently affecting the industry. “The BOBST roadshow in Tunisia allowed converters to explore new opportunities for growth and operational excellence in all packaging segments,” says Eric Pavone, BOBST Business Director AFMETC Region. “With a strong speaker programme and strategic partner presence, the event perfectly showcased BOBST involvement and leadership in North Africa. And I’m pleased to report that the feedback has been overwhelmingly positive.” For the paperboard industry, the focus was on the new BOBST NOVAFFG flexo folder gluer. This complete box making solution, which has an optimised footprint and lean layout, offers a highly com-

petitive price-performance ratio. The ETERNA portfolio of converting solutions was also presented as another cost-effective option for corrugated packaging. Folding carton specialists could learn about BOBST’s revolutionary zero-fault packaging concept, and the DIGITAL MASTER 55 all-in-one platform configured for light cartons. On the flexible packaging front, the modular VISION CI flexo press and multi-technology NOVALAM 800 laminator were in the spotlight, presenting a strong combination for efficient production. And for inline flexo labels, the star of the show was the MASTER M5, an automated versatile label and flexible packaging press. Other topics covered included BOBST Connect – the digital cloudbased platform, the digitalisation of gravure printing, the latest innovations in coating and metallization, excellence in tooling performance, equipment financing solutions, and BOBST support and services. Partner innovation and collaboration formed a big part of the programme with talks from KURZ on new trends in digital embellishment and sustainable finishing, and innovation in gluing technology courtesy of Baumer hhs. Packitoo HIPE, the AIpowered software that configures, calculates, and generates quotes, was also presented, while the Esko talk outlined the advantages of its collaboration with BOBST. The future of film extrusion was discussed by Reifenhäuser, and the challenges of sustainable innovation in printing equipment by Rossini.

ME Printer January-February 2026

FESPA Successfully Concludes FLEX 2025 MENA Roadshows

The FESPA Leadership Exchange (FLEX) 2025 show successfully concluded as a prelude to FESPA Middle East 2026. This was FESPA’s first-ever regional education series across three countries. The events brought knowledge, inspiration, and direction to industry professionals across the MENA region. FLEX 2025 series was organised in

Riyadh, Saudi Arabia (24 November 2025), Amman, Jordan (26 November 2025), and Cairo, Egypt (27 November 2025). The events brought together senior print and signage professionals for an open forum on regional and global industry trends. The free-to-attend event series is dedicated to fostering knowledge sharing and collaboration, empow-

ering business leaders to adapt to technological and behavioural shifts in the market. The roadshows featured prominent voices offering their expert perspectives on the future of print and visual communications industries. FLEX 2025 covered key areas including global and distinctive regional trends, brand experience, the

future of retail displays, evolving markets in the MENA region, and textile printing innovations. FESPA CEO Neil Felton opened each of the three sessions with insights from the FESPA Print Census, offering a clear snapshot of industry trends, challenges, and opportunities shaping the future. Christian Duyckaerts, Founder and Managing Partner of Matchmaker4Print, who also featured in all the three events, discussed brand experience, exploring how clients can be supported with creative solutions that are not only innovative but also drive profitability. Duyckaerts shared his sustainability toolkit, covering the importance of certifications and best practices, what sustainable printing truly means, how to calculate and reduce carbon footprints, the potential of second-life products, and whether a PVC-free future is within reach. Alberto Masserdotti, Managing

also explored sustainability and digital advancements, spotlighting the opportunities they present in a rapidly evolving market. Throwing more light on Egypt’s evolving market was George Nubar

ager – FESPA Middle East, says, “As promised, we brought high-value education to the region, one city at a time, empowering printers and visual communication professionals across the Middle East, Africa, and

South Asia (MEASA). Through ongoing reinvestment in the regional industry, FESPA continues to connect the community with world-class educators, global expertise, and regional success stories, all working together to shape the future of print and signage in the MEASA region.” Overall, the FLEX 2025 MENA series witnessed a remarkable turnout across the region, showcasing a strong momentum and excitement to join FESPA Middle East 2026 in Dubai. Attendees are eager to dive deeper into learning through the high-quality content sessions in a packed 3-day conference pro-

Simonian, Dean of Applied Arts Faculty at Badr University in Cairo (BAC), who offered an understanding of the latest trends, data insights, and disruptive forces shaping the industry for attendees to gain a deeper knowledge of where opportunities lie in a digitally enhanced Egypt. Bazil Cassim, Regional Man-

gramme, relax and network at Club FESPA Lounge, explore sustainable solutions at Sustainability Spotlight, experience high-octane action at the World Wrap Masters Middle East, and connect with leading global suppliers to understand the latest technologies transforming the industry.

ME Printer January-February 2026

Director of Gruppo Masserdotti Spa, explored the future of retail displays, unpacking pressing questions such as: Are we still on time, prepared, and relevant? Do today’s tech trends still hold value? Has technology overtaken traditional physical space? And what are the most impactful technologies of today and tomorrow, and who are they really for? Atlantis Group CEO Amit Radia highlighted the potential for the Middle East to become a global print hub. He shared his vision of how the region can go beyond traditional boundaries and take a defining role in shaping the global print industry. TEXINTEL CEO Debbie McKeegan examined the seismic transformation in textile printing, driven by cutting-edge innovations and significant market shifts. Her session

Overall, the FLEX 2025 MENA series witnessed a remarkable turnout across the region, showcasing a strong momentum and excitement to join FESPA Middle East 2026 in Dubai

News Regional

MMG Acquires London Lites, Scales Premium DOOH Market

ME Printer January-February 2026

With this acquisition, MMG reinforces its presence in the UK and deepens its position in the high growth DOOH market

Full ownership adds immediate scale in London’s premium DOOH market; acquisition unlocks significant programmatic and operational synergies; establishing MMG’s Backlite UK as one of London’s most premium digital out-of-home networks Dubai-based media company Multiply Media Group (MMG) – a subsidiary of 2PointZero Group PJSC (formerly Multiply Group PJSC) – has announced the full acquisition of London Lites, a new generation of digital out-of-home (DOOH) media owners in London, renowned for its

The UK DOOH market continues to expand, with programmatic revenue becoming an increasingly important driver of growth; BackLite UK is particularly well-positioned to benefit as MMG integrates data-driven monetisation and accelerates digital yield improvements. The acquisition also unlocks immediate operational synergies with MMG’s existing UK assets such as the 11 ultra-premium assets delivered by Wildstone, eliminating the need to build a standalone operational setup and providing instant access to a seasoned sales

landmark locations. The transaction marks a major milestone in MMG’s international expansion strategy, establishing an immediate and scaled presence in the UK’s high-growth digital outdoor market under the Backlite UK brand. London Lites brings a strong pure-digital portfolio, a renowned management team, and a robust growth pipeline across London and additional key UK cities. Its network comprises more than 65 premium digital signs across central London, including flagship sites such as The Cube @ Flannels – one of London’s most recognisable multi-panel digital landmarks – on Oxford Street.

team, established infrastructure, and prime-location inventory. This strategic integration is expected to deliver meaningful cost efficiencies for MMG and support stronger EBITDA contribution. Commenting on the investment, Jawad Hassan, Head of Media and Communications Vertical, 2PointZero Group, says, “London Lites has built one of the most recognisable premium DOOH portfolios in the UK, combining exceptional locations with a team that understands how to operate and grow high-impact digital assets. Bringing London Lites fully into our portfolio allows us to accelerate market expansion,

unlock programmatic potential, and strengthen our position in a market that is rapidly evolving. This investment gives us scale from day one and creates a compelling platform for long-term growth.” Backlite UK will now operate as one of London’s most premium DOOH networks enabling brands to activate contextually relevant, data-informed, and high-impact campaigns across the capital city’s most visible and in-demand environments. James Bicknell, Group CEO at MMG, adds, “We are proud to add London Lites to our portfolio and introduce Backlite UK to the market. London Lites has long been recognised for the quality and impact of its assets. Bringing the network under MMG allows us to deliver greater value, scale, and service for brands operating in one of the world’s most dynamic and influential media environments.” Sam Dayeh, Owner of London Lites, adds, “I’m incredibly proud of what London Lites has achieved, and even prouder to see it join a group that genuinely recognises its value. Multiply Media Group’s vision aligns perfectly with what we’ve built. At its core, London Lites has always been about its people; their talent, passion and commitment shaped the business, and I’m deeply grateful for their loyalty. Knowing they’ll have a strong and respected platform for future growth means a great deal. We’re excited to help drive this next chapter across the region.” With this acquisition, MMG reinforces its presence in the UK and deepens its position in the highgrowth DOOH market. It marks an important milestone in the Group’s international expansion and underscores its commitment to building a global portfolio of premium out-of-home assets powered by technology, creativity, and clear strategic focus.

Saudi Signage & Labelling Returns Amid Surging Demand The future of visual communication and sustainable packaging in the Middle East will converge in Riyadh as the flagship Saudi Signage & Labelling Expo prepares for its third edition, co-located with the second edition of Saudi Paper & Packaging Expo. The highly anticipated events are scheduled to run from 20-22 April 2026 at Riyadh International Convention & Exhibition Center (RICEC), bringing together over 14,000 industry professionals to explore cutting-edge solutions and foster strategic partnerships. Driven by Saudi Arabia’s extensive

Reflecting the industry’s shift towards environmental responsibility, the paper and packaging section will emphasise innovative, sustainable, and eco-friendly packaging materials and recycling equipment. Exhibitors will present solutions in packaging automation, paper machinery, and logistics, addressing growing needs in sectors like food and beverage, e-commerce, and healthcare. Key Participants and Target Audience The dual events will attract a broad spectrum of industry stakeholders,

The expos are a must-attend for advertising and marketing agencies; retailers and real estate developers; FMCG, F&B, and pharma companies; printing houses; and material fabricators. Event organisers dmg events expects the 2026 editions to be a major hub for business, innovation, and networking within the region’s dynamic display, print, and packaging sectors. Saudi Arabia’s Thriving Market The Kingdom’s signage and labelling market is projected to reach $492 million by 2027, while the paper and paperboard packaging market is

These expos serve as a crucial platform to meet this demand and align with the objectives of Saudi Vision 2030 for a diversified and knowledge-based economy

infrastructure investments, including giga-projects worth over $700 billion, a rapidly expanding visual communications sector, and a rising demand for eco-friendly solutions, the signage, labelling, paper, and packaging industries are experiencing significant growth. These expos serve as a crucial platform to meet this demand and align with the objectives of Saudi Vision 2030 for a diversified and knowledge-based economy.

from key decision makers and highintent buyers to project leaders and government entities. Confirmed exhibitors for the 2026 events include Alnab Almoudeei Trading LLC, CMYK Digital Print Solutions, Desert Sign Arabia Ltd, Digital Star Machinery & Equipment, Euro Media, Gulf Promotion Signage & Advertising, Icon Digital DMCC, and Tenaui Trading Co.

expected to touch $2.84 billion by 2029. Both markets are experiencing significant growth, driven by factors like digital adoption, increasing demand for sustainable and eco-friendly packaging, and government support. Timings: 3 pm – 9 pm (all days). For latest updates, visit www.saudisignageexpo.com

ME Printer January-February 2026

Lots to Discover Attendees will discover a vast array of products and services from more than 150 local and international exhibitors. The event will spotlight the latest in digital printing, imaging, LED displays, and visual communication systems. Key highlights include live car-wrapping demonstrations and the interactive ‘Label It’ competition, showcasing real-time application skills and product capabilities.

News Regional

PERURI, Sudan’s SCPP Sign MoU to Boost Security Printing

By integrating PERURI’s proven track record with SCPP’s regional influence, the two entities aim to innovate within the security sector

PERURI, Indonesia’s state-owned currency and security printing enterprise, entered into a Memorandum of Understanding (MoU) with Sudan Currency Printing Press Co., Ltd. (SCPP) to bolster high-security printing capabilities and infrastructure. The MoU was signed at the PERURI head office in Jakarta on 11 December 2025. The collaboration establishes a framework for joint operations in banknote production, the manufacturing of high-security documents,

and commercial printing services. Expanding Global Footprint Dwina Septiani Wijaya, President Director of PERURI, emphasised that this international venture was a pivotal move for the company’s global expansion. “This partnership not only strengthens our industrial capacity but also creates a vital platform for the exchange of advanced technology and technical expertise,” states Wijaya in an official release. The cooperation is designed to leverage the combined technological strengths of both nations. Key areas of focus include specialised banknote production utilising advanced security features to safeguard national currencies, development of confidential and highintegrity government documents, and providing professional technical consulting services to ensure the highest international security standards in printing processes. Strengthening Financial Resilience The partnership is expected to play a

critical role in supporting the financial stability of both nations. By integrating PERURI’s proven track record with SCPP’s regional influence, the two entities aim to innovate within the security sector. Mohamed Abdel Rahman Muktar, General Manager of SCPP – which is owned by the Central Bank of Sudan – expressed optimism regarding the long-term impact of the deal. He noted that the partnership would introduce new innovations to foster a more secure and efficient financial environment in both Sudan and Indonesia. Looking Ahead As PERURI continues its transition towards becoming a global highsecurity technology provider, this agreement serves as a foundation for broader technical cooperation. The initiative aligns with Indonesia’s broader goals of exporting stateowned industrial expertise and securing a larger share of the international security printing market.

Saudi Xerox Introduces Two State-of-the-Art Lexmark Multifunction Printers in the Kingdom

ME Printer January-February 2026

The launch of these two new printers reflects Saudi Xerox ongoing commitment to delivering outstanding quality and innovation

With Xerox acquiring Lexmark, Saudi Xerox has taken a powerful step forward. Saudi organizations can now benefit from the combined strengths of two global leaders in print and managed print services, gaining access to advanced technologies, greater reliability, and topof-the-line solutions for their clients and their own operations. Since the very beginning, Saudi Xerox has been fully aligned with the ambitions of Saudi Vision 2030, providing reliable, high-performance digital printing solutions and efficient workflows that help organizations move forward on their transformation journey with eye-catching, professional documents. Today, the company introduces two new additions to the Kingdom: the Lexmark CX950se and CX951se AI-ready multifunction printers. These robust and intelligent devices deliver the ideal blend of versatility, simplicity, and

sustainability—supporting a wide range of corporate and government workflows while offering surprisingly effortless usability for such advanced technology. Their vivid print quality and powerful productivity features ensure smooth, efficient operations across demanding environments. “The launch of these two new printers reflects Saudi Xerox ongoing commitment to delivering outstanding quality and innovation to a thriving market on the path to a bright future,” said Mehmet Sezer, General Manager of Saudi Xerox. Key Benefits at a Glance Both models are equipped with intuitive operator panel and easy-to-follow navigation, with one-handed toner replacement, easy-to-reach serviceable areas, and alerts that are simple to understand. Having few components helps reduce the likelihood of technical failure while also minimizing

the service time required for repairs and maintenance. Experienced technicians can perform the 10 most common service actions, even highly complex tasks, in less than 15 minutes, according to Lexmark testing. Users are able to save energy — and money – with technology that exceeds strict global standards for energy efficiency and sustainability (such as ENERGY STAR® and the German Blue Angel). The 9-Series’ total post-consumer recycled (PCR) content is 56% by weight for all basemodel MFPs and 73% by weight for the line’s base-model printer, based on IEEE calculation procedures — figures that lead the industry.* The space-saving, energy-efficient design helps reduce the carbon footprint. The 9-Series is designed and built to last seven years or more. With the Lexmark CX950se and the Lexmark CX951se you can achieve vivid, colorful visualizations, charts

and documents with professional color features (including PANTONE® calibration) and a full range of media sizes so you can effectively communicate your ideas. Easily incorporate your printer or multifunction printer into your workspace with a versatile, configurable design that saves space and is also Secure by Design. The CX950se operates at A3 color speed levels of 25 pages per minute to serve offices that need dependable high-quality output at fast printing speeds. The device includes a 25 cm color touchscreen and singlepass duplex scanning at 200 images per minute and supports media sizes from A6 to SRA3 and 304.8 × 483 mm, while CX951se provides enhanced speed and productivity through its 35 pages per minute print and copy performance which delivers quick job completion without affecting color quality or dependability. Offering an array of accessibility features, interchangeable paperhandling options and workflow

software capabilities, the Lexmark 9-Series helps enhance productivity in any business environment, whether the devices are in a front office, back office, sales floor, healthcare setting, manufacturing facility or anywhere else. Saudi Xerox; A Trusted Technology Partner Saudi Xerox enhances its position as a dependable technology partner for Kingdom organizations through the launch of Lexmark CX950se and CX951se models. The new multifunction systems unite powerful operational capabilities with smart design elements and environmentally friendly solutions which match the rapid digital transformation of Saudi Arabia. Saudi Xerox maintains its dedication to provide top-notch solutions which help organizations achieve maximum performance in their operations. The introduction of these new devices advances Saudi Xerox’s mission to support

a more efficient and connected future-ready Saudi market. About Saudi Xerox Saudi Xerox is the representation of Xerox in Saudi Arabia and one of Olayan Group companies. It was established in 1986, with business lines that include providing solutions to improve business processes, automation and printing technology through an innovative vision of maximizing productivity and efficiency to create a better work environment. The company draws on the global experience of Xerox and its strategic alliances with international partners to strengthen its role as a leading technology provider in the region.

Saudi Xerox maintains its dedication to provide top-notch solutions which help organizations achieve maximum performance in their operations

* PCR content measured in accordance with IEEE Std 1680.2a™ – 2017 Standard for Environmental Assessment of Imaging Equipment – Amendment 1 — which is the standard used by EPEAT.

ME Printer January-February 2026

News International

11-4201 Cloud Dancer is Pantone Color of the Year 2026 trast, bringing a feeling of airy lightness to all product applications and environments, whether making a standalone statement or combined with other hues.

ME Printer January-February 2026

An airy white hue, PANTONE 11-4201 Cloud Dancer opens up space for creativity, allowing all our imagination to drift so that new insights and bold ideas can emerge and take shape

Pantone, a global leader in colour expertise, has introduced PANTONE 11-4201 Cloud Dancer as Color of the Year 2026. A billowy white imbued in serenity, Cloud Dancer encourages true relaxation and focus, allowing the mind to wander and creativity to breathe, making room for innovation. “Similar to a blank canvas, Cloud Dancer signifies our desire for a fresh start. Peeling away layers of outmoded thinking, we open the door to new approaches. An airy white hue, PANTONE 11-4201 Cloud Dancer opens up space for creativity, allowing all our imagination to drift so that new insights and bold ideas can emerge and take shape,” says Laurie Pressman, Vice President, Pantone Color Institute. Inspiring Well-being and Lightness With its expansive presence, Cloud Dancer invites a space where function and feeling intertwine to build atmospheres of serenity and spaciousness, providing a refuge of visual cleanliness that inspires wellbeing and lightness. “At this time of transformation, when we are reimagining our future and our place in the world, PANTONE 11-4201 Cloud Dancer is a discrete white hue offering a promise of clarity. The cacophony that surrounds us has become overwhelming, making it harder to

hear the voices of our inner selves. A conscious statement of simplication, Cloud Dancer enhances our focus, providing release from the distraction of external influences,” explains Leatrice Eiseman, Executive Director, Pantone Color Institute. Versatile Shade The Pantone Color of the Year 2026 is a key structural colour whose versatility provides scaffolding for the colour spectrum, allowing all colours to shine. In a world where colour has become synonymous with personal expression, this is a shade that can adapt, harmonise, and create con-

Seven Colour Harmony PANTONE 11-4201 Cloud Dancer harmonises beautifully with colours across seven palettes, all of which can be used in real-time within Pantone Connect. Available as a mobile app, on the web, and as an extension app for Adobe Creative Cloud, Pantone Connect makes capturing, curating, and designing with Pantone Colors easy and efficient. “To help you bring PANTONE 11-4201 Cloud Dancer into your designs, we’ve created seven colour palettes featuring this year’s special shade,” says Pressman. “Each of the palettes conveys a distinctive feeling and mood and easily crosses fashion and accessories, beauty, home interiors, industrial design, and graphic and multi-media design applications. Within each of these seven colour stories, we also included suggested colour harmonies, all of which you can download and share using Pantone Connect.” The Pantone Color of the Year programme, which began in 1999, has evolved into a cultural phenomenon, aiming to reflect and express the “prevailing mood” and attitudes of our global societies through colour.

1000th Speedmaster CX 104 Heads to China’s Hoifu Group

Hoifu Group looks to premium packaging to leverage further growth; special configuration with 14 units will operate at Yancheng site; efficient inline production, productivity, and service promise key factors in investment decision; demand for specialty presses from HEIDELBERG booming in Chinese packaging market

can use to meet the demand for high-finish packaging in-house. Besides state-of-the-art technology with integrated solutions, customers also expect first-class service, including a reliable supply of consumables and spare parts. “The HEIDELBERG ecosystem offers all these things. It also means we can build on our strong position in the crucial Chinese market and the Asia-Pacific region as a whole,” adds Schmedding. Third Speedmaster CX 104 at Yancheng Facility Founded in 1996, Hoifu Group rapidly emerged as a prominent producer of high-end packaging. The company remains on a growth trajectory, and its latest investment marks a key step toward modernising production operations for high-end packaging. Once commissioned, the new acquisition will be one of three Speedmaster CX 104 presses in the Yancheng site’s production department. The company also operates HEIDELBERG sheetfed offset systems at other sites.

This strategic investment gives Hoifu Group an opportunity to tap into new markets in the premium packaging segment

ME Printer January-February 2026

HEIDELBERG’s Speedmaster CX 104 has earned the ‘bestseller’ tag in its product portfolio, with an impressive price-performance ratio as a key driver of its widespread customer appeal. The 1,000th press in this series has rolled off the production line and is destined for Hoifu Group, a rapidly expanding Chinese packaging printer with around 2,500 employees. The 14-unit special configuration, equipped for UV printing, will soon start operating at Hoifu’s new site in Yancheng, where it will be integrated into the company’s end-to-end Prinect-based workflow. This strategic investment gives Hoifu Group an opportunity to tap into new markets in the premium packaging segment, especially the luxury food, beverage, and tobacco industries. Investment Criteria: Efficient Production, Productivity, Service Support By making production more efficient, the enhanced automation and stability of the Speedmaster CX 104 also boosts productivity and ensures

consistent, reproducible quality. The tried-and-tested colour accuracy of the press meets even complex requirements when it comes to printing high-end packaging. What’s more, the combination of automation and consistent colour reproduction reduces both makeready times and material consumption. A comprehensive service commitment from HEIDELBERG also played a key role in the investment decision. “Besides exceptional technology, HEIDELBERG also offers excellent service support that goes a long way toward ensuring we achieve our productivity and quality targets in high-end packaging production,” says Hoifu Group Chairman Ou Shun Chou, during acceptance testing for the new Speedmaster CX 104 at the HEIDELBERG production site in Shanghai. “The Speedmaster CX 104 is our global bestseller, and special long configurations – particularly for premium packaging production – are a HEIDELBERG specialty,” reveals Dr. David Schmedding, Chief Technology & Sales Officer at HEIDELBERG. Long presses combine a whole host of different processes in a single inline operation, meaning end products are available faster and the logistical outlay is minimised. Especially in the crucial Chinese packaging market, HEIDELBERG is seeing booming interest in such specialty presses, which print shops

News International

Additive Industries Gives Fillip to High-Stakes Industries

ME Printer January-February 2026

The system incorporates several technical advancements designed to push the very boundaries of metal 3D printing

Additive Industries, the Netherlands-based manufacturer of metal 3D printers, has introduced the MetalFab 420K, its latest flagship model. This new system is a highly automated and modular metal 3D

power levels without compromising essential material quality. The system incorporates several technical advancements designed to push the very boundaries of metal 3D printing. It features four

printer that integrates a powerful configuration of four 1-kilowatt lasers, specifically engineered to boost productivity and meet the stringent quality demands of highstakes industries such as space, aerospace, automotive, and hightech sectors. The MetalFab 420K distinguishes itself with several advanced technological features, most notably its ability to deploy a combined 4kW of laser power across a substantial 420 x 420 x 400mm build volume. The Eindhoven-headquartered company states that this robust design allows each of the four fullfield lasers to access the entire build plate, enabling scan speeds and

independent 1kW lasers operating across the entire build platform. A unique process parameter is the variable beam diameter, which allows calibration from 100 to 500 microns, providing valuable flexibility for diverse material and process developments. Optimised quality control is maintained through advanced gas flow dynamics, sophisticated oxygen and humidity controls, and automated calibration routines that ensure consistency and quality across the entire powder bed. Furthermore, an open architecture provides users with full freedom to develop proprietary process parameters, catering specialised

or difficult-to-process materials. Enhanced automation and safety features are standard, including a fully enclosed and automated powder filtration design, and modular capacity for running up to eight jobs sequentially without operator intervention, all of which underscore a focus on productivity, safety, and reduced maintenance. Additive Industries CEO Mark Massey emphasised the system’s core philosophy of delivering market-leading quality and productivity: “Based on the feedback of our valuable global customer base we have built this new system from the proven DNA of our MetalFab product portfolio with a key focus on the needs of our demanding users in the space, aerospace, automotive, and high-tech sectors who are looking to push productivity further in their manufacturing operations, where no compromise in quality is acceptable. The MetalFab 420K delivers this.” The system has already proven its mettle during a rigorous six-month beta test programme conducted on the production floor of Stoke Space, a major, demanding US-based customer within the space sector, where productivity levels reportedly exceeded expectations. “Additive manufacturing plays a critical role in our manufacturing and production efforts,” says Kunal Naik, Senior Manager, Additive Manufacturing & Machine Shop at Stoke Space. “The MetalFab 420K gives us the productivity, precision, and reliability we need to move quickly from design iteration to flight hardware. Additive Industries has been a strong partner throughout the beta programme, and this next step reflects our confidence in the system’s readiness for production.” Following the successful beta programme, Stoke Space invested in five MetalFab 420K production systems, expanding its additive manufacturing capacity and reinforcing its commitment to advanced, high-rate production. The MetalFab 420K is commercially available, with Additive Industries currently accepting orders for Q2 2026 delivery slots.

Canon Confirms Colorado XL Global Roll-Out in 2026

an addition to our portfolio that will set a new standard in productivity and versatility,” says Mathew Faulkner, EMEA Marketing & Innovation Director, Canon EMEA. The Colorado XL-series will be available from the beginning of 2026 via Canon’s direct sales organisations as well as accredited partners.

PSPs already producing high-value signage and graphics can now leverage UVgel’s distinctive finishes, including mixed gloss and matte effects and textured printing

ME Printer January-February 2026

Canon has officially confirmed the upcoming global launch of its highly anticipated Colorado XL large format printer series, slated to begin rolling out early next year. The new series – comprising the Colorado XL7 roll-to-roll printer and Colorado XL7 hybrid printer – announced by Canon in September, is a platform of 3.4m printers that extends the proven advantages of Canon’s UVgel technology to the 3.2m graphics market for the first time, combining it with extensive automation and a modular design that will enable customers to extend their application possibilities into markets such as packaging and décor. Print service providers already producing high-value signage and graphics can now leverage UVgel’s distinctive finishes, including mixed gloss and matte effects and textured printing. Its hybrid printing capabilities also allows users to print both roll-to-roll and rigid applications on the same device using consistent ink, colour profiles, features, and finishes. This consistency ensures seamless campaigns and uniform quality across various applications like roll-fed graphics, rigid signage, packaging, and décor elements, which is vital for maintaining the in-store brand experience. Another key innovation of the XL models is their expanded media handling capabilities – from banner, paper, vinyl, and films to soft signage, heat-sensitive materials, foam board, fluted polypropylene, acrylic, aluminium composite boards, and cardboard – addressing a long-standing demand for increased flexibility to tackle diverse customer requirements. “The Colorado XL is positioned as a powerhouse production printer, building upon the success of Canon’s existing UVgel technology platform. Large format print providers are looking for systems that deliver high productivity, versatile applications, and reliable quality while addressing the challenge of finding skilled operators – which is why Canon is launching our new, breakthrough Colorado XL-series,

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CMS 2026 Munich: Focus on AI, Real-World Solutions become the leading international forum for addressing challenges and opportunities in an increasingly digitalised and automated production world, bringing together around 200 industry professionals from around the globe.

The event promises a fresh concept focused on practical relevance, expert exchange, and the integration of cutting-edge innovation

The global colour management community is preparing for the 10th Fogra Colour Management Symposium, scheduled to take place in Munich on 25 and 26 February 2026. Under the theme ‘Matching colour–Matching people’, the event promises a fresh concept focused on practical relevance, expert exchange, and the integration of cutting-edge innovation, including a live artificial intelligence (AI) battle. Hosted at the Holiday Inn Munich City Centre, the symposium marks a significant milestone for Fogra, the research institute for media technologies. The biennial event has

Practical Focus and User Experience A cornserstone of the 2026 symposium is its emphasis on real-world applications. All 21 presentations will be delivered exclusively by users, offering firsthand insights into practical solutions, unique workflows, and best practices straight from the field. Dr. Andreas Kraushaar, Fogra Head of Prepress, highlighted the ongoing importance of colour management in a digital and automated production environment, emphasising the symposium’s goal to provide practical solutions that advance standards while remaining directly applicable. Topics covered will span key areas of modern colour management, such as addressing customer expectations in the digital age, colour management in packaging and industrial printing, the role of proofing for complex materials, and the integration of High Dynamic Range

(HDR) into printing technology. Live AI Battle and Networking Opportunities A notable event will be a live ‘AI Battle’ where human and AIsupported design will be evaluated for their visual results under realistic conditions, offering a practical demonstration of AI’s potential and limitations. Networking opportunities are also includes central to the symposium. An exhibition will showcase innovative technologies from 16 industry exhibitors, including companies like Barbieri, BenQ, Esko, GMG Color, Hybrid Software, iQIP, Konica Minolta, and X-Rite. The event also includes a keynote address by Alexandra Gerhardy of Muster-Schmidt, who will explore the 100-year history and future development of colour standards, and an evening get-together for informal networking. Timings: (25 February 2026) 9 am – 7 pm, (26 February 2026) 9 am – 4 pm. For further details, visit https:// fogra.org

ME Printer January-February 2026

Industry Unites to Launch the Sustainable Print Manifesto

A unified sustainability framework, created by and for the global print industry, to advance responsible print production, use and end-of-life recycling An industry-wide working group has announced the launch of ‘Sustainable Print Manifesto’, an independently developed, industry-wide initiative created to provide a simple, practical, and universally relevant framework to increase sustainability across all print sectors. The project is grounded in the belief that the print industry must collaborate more, not less, if it is to accelerate progress. Today, too many sustainability efforts remain fragmented – shaped by local regulation, technology limitations,

individual company priorities, or regional nuances. The new Sustainable Print Manifesto aims to rise above these silos, offering a globally relevant blueprint for continual improvement, shared learning, and improved collective progress. The manifesto’s purpose is simple: to create a shared language for sustainable print, and one that demystifies complexity and empowers every print business to take meaningful action to be more sustainable. Whether commercial print, packaging, wide format, textiles, labels, or industrial manufacturing, the Manifesto is deliberately print-agnostic and compatible with any process, technology, or business model. Unlike traditional top-down

standards, the Manifesto has no single author. It has been shaped collaboratively through 11 workinggroup meetings, a multi-stakeholder summit in Valencia, a series of webinars, and multiple in-depth articles. Over the past 12 months, printers, manufacturers, brands, retailers, technologists, consultants, and trade bodies have contributed insight, challenged assumptions, and co-authored a document designed to unify the industry around clear, actionable sustainability principles. Brands and retailers have also been consulted throughout its development, ensuring the document aligns with real-world requirements, expectations, and future-facing sustainability priorities. Rather than

replacing the work of associations or existing frameworks, the Manifesto is designed to act as a neutral, unifying north star – one that sits above technical and regulatory silos and is accessible to any business, anywhere in the world. Clear Set of 9 Practical Principles At the heart of the Manifesto is a set of nine practical, non-competitive principles that any organisation can adopt immediately. These principles focus on real-world actions that improve environmental performance today – without large investment or radical operational change. They include designing print for purpose; producing efficiently; choosing better, lower-impact materials and inks; minimising waste; reducing carbon and energy consumption; improving water stewardship; applying finishing only where it adds value; recycling and reusing operational materials; and communicating impacts transparently using accurate, data-led reporting. Grounded in lifecycle thinking, the nine principles provide a universally relevant, accessible framework that scales for businesses of any size, in any sector, anywhere in the world.

Founding Partners and Supporting Associations To make this independent initiative possible, a group of visionary founding partners have provided financial and strategic support to underwrite its development. These include HP, CarbonQuota, Gallus, Domino Printing Sciences, FuturePrint, Sun Chemical, Nazdar, Kavalan, io.tt, CPI Books, The PackScout, CIMPRESS, and Bespoke. The manifesto also has the backing of key global trade bodies, including BPIF & IPIA (UK), VIGC (Belgium), and PRINTING United Alliance (USA). Call to Action The Sustainable Print Manifesto is now available for download, and all organisations within the print and packaging value chain are invited to

read it and share it, action its suggestions and even pledge their support. While this document will continue to evolve as the collaboration grows, today it marks a collective commitment from across the industry to create a clearer, more coherent, and more impactful pathway towards a sustainable future for print.

The ambition is to create a global community committed to learning, acting, and helping each other advance sustainable practice – ultimately positioning the print industry as a beacon of responsible innovation for the wider manufacturing world

ME Printer January-February 2026

Towards a Collaborative, Unified, and Ambitious Future As the initiative grows, industry organisations, suppliers, printers, finishing companies, technology providers, and brands are invited to pledge their support. The ambition is to create a global community committed to learning, acting, and helping each other advance sustainable practice – ultimately positioning the print industry as a beacon of responsible innovation for the wider manufacturing world. Representing one of the founding partners, HP’s Carlos Lahoz comments, “I believe in the value of print and the positive impact it has in the world. But I also believe that there’s still room for improvement. To accelerate innovation and progress, collaboration is key. Collaboration built on trust and transparency, towards a shared goal. This is what this manisfesto aims for, and this is why I pledge to its principles.” This commitment to

collaborative progress is echoed by many of the organisations backing the Sustainable Print Manifesto.

News International

GenAI to Transform Global Packaging Industry, Says Study

ME Printer January-February 2026

The research highlights how AI is transforming packaging design, production, and supply chain processes, enabling brands to launch products faster, reduce costs, and respond more effectively to shifting consumer demand

Generative AI to reshape $1.2 trillion global packaging market, driving faster product launches, smarter supply chains, and greater efficiency, says new report A new report by Smithers, the official research partner of Packaging Innovations & Empack, puts the global packaging market value at $1.2 trillion in 2025, with generative AI (GenAI) emerging as a major driver of growth, creativity, and efficiency across the sector. The research highlights how AI is transforming packaging design, production, and supply chain processes, enabling brands to launch products faster, reduce costs, and respond more effectively to shifting consumer demand. “Every decade brings a new technology that reshapes the way we work – from the personal computer to the internet, mobile devices, and the cloud,” says Josh Brooks, Divisional Director – Packaging at Easyfairs. “Now it’s AI. Global investment in AI infrastructure is expected to reach $2 trillion in 2026, and the potential for packaging is immense. From creating personalised designs to optimising production lines, AI gives the industry the chance to rethink how we design, produce, and deliver packaging at scale.” Smithers’ report paints a clear vision for the future of packaging. GenAI is already lowering barriers for creativity, driving rapid growth in personalised and virtual content,

and generating versatile packaging formats on demand. Brands can launch products with greater confidence, guided by deeper insights into consumer preferences, while reducing the time and cost of experimental trials. Integration with digital printing, finishing, and automated forming machines, combined with intelligent packaging, could transform supply chain management and customer communication. Smarter AI-driven systems are also improving stock management, efficiency, and waste reduction. Rising SKU numbers, shorter runs, and increasing demand for customisation are driving flexible packaging lines, while e-commerce is using AI to create custom-sized packaging for individual deliveries. Robotics and collaborative robots enhance line flexibility without slowing production, while predictive AI helps mitigate operational risks. The report highlights further innovations, including “right-sizing” packaging to cut costs and improve sustainability, rapid line reconfiguration for complex shapes, and microfulfilment centres enabling 24-hour delivery. Real-time data allows companies to respond instantly to changing demand, promotions, or weather events, while self-learning AI supports a fully circular economy. Generative AI is also transforming

the creative process itself. Bespoke graphics can be generated on demand, enabling rapid prototyping and customisation, while AI agents adjust designs in response to market trends and consumer feedback. By 2025, AI is being applied across text, code, images, video, and 3D content, with outputs expected to outperform professional designers and developers by 2030, marking a step-change in productivity and creativity across packaging. “Packaging Innovations & Empack is where the future of packaging comes to life,” adds Brooks. “Visitors will see firsthand how AI, automation, and sustainable solutions are shaping every stage of the supply chain, from design and production to delivery. It’s the perfect place to explore innovation, discover new technology, and connect with the industry’s leading experts.” The full impact of GenAI across the packaging supply chain can be explored at next year’s Packaging Innovations & Empack – the UK’s largest packaging and processing event – taking place on 11-12 February 2026 at the NEC, Birmingham. Over 450 leading suppliers, 7,400 professionals, and more than 80 expert speakers will showcase cutting-edge materials, machinery, smart automation, and sustainable solutions.

ME Printer January-February 2026

News International

Komori Blends Nature & Technology in 2026 Calendar

The calendar features NEO HOKUSAI, an art series that reimagines Katsushika Hokusai’s masterpiece Thirty-six Views of Mount Fuji

Japanese printing press maker Komori has announced the production of its 2026 Komori Calendar, a project embodying the Komori Group Purpose – Delivering Kando “beyond expectations” by contributing to society with print technology. Since its founding in 1923, Komori has supported information, the economy, and culture as a printing machinery systems manufacturer. By pursuing the ‘print technology’ cultivated over 100 years, the company aims to contribute to solving environmental and social issues. Continuing on from the previous year, a calendar for 2026 has been created themed around the concept of FUSION Nature & Technology, embodying Komori’s pursuit of print technology and its vision of

integrating nature and technology. Artwork and Art Concept For the visual motif, the calendar features NEO HOKUSAI, an art series that reimagines Katsushika Hokusai’s masterpiece Thirty-six Views of Mount Fuji by combining modern perspectives with digital processing techniques. The artworks produced by ENLIGHTENMENT, a creative unit established by Hiro Sugiyama in 1997, integrate elements of natural beauty and contemporary geometric design, perfectly expressing the calendar’s theme: FUSION Nature & Technology. Printing Technology and Expression

The cover is printed using the Jthrone 29, Komori’s latest 29-inch sheetfed UV inkjet digital printing press. The J-throne 29 is an environmentally conscious printing press that promotes efficient resource use and reduces environmental impact. In addition, RGB printing significantly expands the colour gamut enabling more vivid expression. As a result, ENLIGHTENMENT’s NEO HOKUSAI artworks – with their delicate colours and graphical beauty – are reproduced in full detail, achieving a refined finish befitting for the calendar’s cover. The calendar pages are printed using a multicolour offset press, and through the creative use of spot inks and varnish finishing, Hokusai’s world is conveyed not only visually but also through a rich tactile experience. Thirty-six Views of Mount Fuji is a collection of nishiki-e (multicolour woodblock prints) depicting Mount Fuji by Katsushika Hokusai, a prominent ukiyo-e artist active during the Edo period. Published circa 18301834, this series comprises 46 prints, capturing Mount Fuji from various locations and angles, revealing its diverse expressions.

ME Printer January-February 2026

Packaging Innovations, Empack 2026 Unveil Speaker Lineup

Packaging Innovations & Empack 2026, taking place on 11-12 February at Birmingham’s NEC, has revealed its first wave of speakers, with four dedicated stages showcasing industry leaders, innovators, and experts who will examine the trends, challenges, and opportunities shaping the future of packaging. Across the Circular Economy, Design & Innovation, Supply Chain, and Discovery Theatre stages, attendees will hear from over 80 speakers, including senior representatives from global brands, leading designers, regulators, engineers, and emerging start-ups. The highly-anticipated conference agenda has once again assembled one of the most influential crosssections of the global packaging

ecosystem, uniting leading brands, manufacturers, retailers, technology providers, and policy voices across its unrivalled two-day programme. Expertise spans global brands such as Rolls-Royce, Nestlé, Unilever, Diageo, Coca-Cola, and Greggs, alongside influential organisations including PackUK, Sustainable Packaging Coalition, UK DMO, WRAP, RECOUP, BCMPA, The Packaging Federation, McKinsey & Company, and Smithers. “The agenda is designed to ignite curiosity and spark ideas across the packaging industry,” says Casey McHugh, Conference & Community Manager, Easyfairs UK. “It’s a journey through innovation, creativity, and collaboration, where every session

highlights the trends, challenges, and opportunities shaping the future of packaging. Every session is an opportunity to see the next chapter of packaging unfold.” Gillian Garside-Wight (Aura), gets things underway on the Design & Innovation stage (Day 1, 10:45 am) with a session on how brands can shift from reactive compliance to proactive value creation. Dr. Samuel West (Museum of Failure), then brings a powerful message to the packaging industry: innovation depends on failure (12:30 pm). Elsewhere, Paul Horton (Diageo), will demonstrate how AI-driven design tools and human creativity are working in harmony to craft luxury beverage experiences. A session dedicated to

the London Packaging Week Innovation Awards will also take place from 2-2:45 pm, dedicated to the innovators that are pushing the industry forward – a great one for picking up practical insights on what makes a truly award-winning entry. Day 2 doesn’t fail to disappoint either, with Chloe Williams (WIN: Women in Innovation, 8th Day), joined by Sarah Leech (Unilever) and Kelly Dawson (Studio Every), to examine empathy-driven design and reveal the commercial opportunities that emerge when we embrace truly inclusive innovation. At 12:15 pm, another not-to-bemissed session from renowned creative technologist Jude Pullen will encourage attendees to stay inventive and resilient even when the world says “no.” The Packaging Start-up Awards (1:30 pm) will be another big draw, with innovators from the packaging industry from around the globe showcasing the most cutting-edge solutions across six key categories. Over on the Supply Chain stage, Alexia Williams (Rolls-Royce) takes part in a panel titled ‘Lighting the spark: Inspiring the next genera-

and Yaseed Chaumoo (Greyparrot), powered by GreyParrot AI, come together to discuss advances in artificial intelligence, which are now making it possible to see what’s really sorted, recycled, or lost. On the Circular Economy stage, Alice Harlock (OPRL), will help visitors navigate the new EU labelling landscape with a 30-minute address on the opening day. Following

that, PackUK take to the stage for their now traditional update to the industry on the policies shaping the future of packaging and packaging waste in the UK, before Paul East (RECOUP), brings together leaders from packaging manufacturing, packer-filling, retail, and major brands (12 pm) to reveal what it really takes to build recyclability into packaging from day one. The Future Trailblazer Class of 2026 will be honoured on stage at (Day 1, 1 pm), James Piper and Robbie Staniforth return to the stomping ground

of their first live podcast at 2:45 pm, unpacking the complexities of recycling, and the eagerly awaited The Big Debate, stewarded by Martin Kersh (The Packaging Federation), ponders the motion: ‘This house believes that waste management will not improve due to the impact of artificial intelligence’. On Day 2, there will be a high-level pan-European session on Deposit Return Schemes, and the lessons learned from pioneering countries, with Julian Hunt (UK DMO, CocaCola Europacific Partners) alongside representatives from Europe to understand the practical lessons from countries that have already implemented a DRS scheme. PackUK then returns for a second session, this time convening voices from across the packaging value chain, before a WRAP-led panel session, moderated by Lowelle Bryan, looks at why retailers, backed by WRAP and government, have joined forces to explore a nationwide prefilled reusable packaging system.

For the first time in the events’ history, a group of early-stage brands will pitch their products and growth plans to a panel of Dragons

ME Printer January-February 2026

tion of packaging engineers’ and will be joined by representatives from Sheffield Hallam University, packaging apprentices, and other leading associations dedicated to bridging the skills gap in the UK. Ciaran Little (The Smithers Group), gives us his expert outlook at a moment of seismic market transformation (Day 1, 12:30 pm). Josephine Coombe (Nulogy), Emma

Verkaik (BCMPA), and Jayne Tarrant (Glowcroft Contract Packing), will assess how software continues to empower successful co-packing (1:30 pm), before leading minds from the worlds of robotics and automation, including Mike Wilson (MTC), Martin Miller (Greggs), Rosie Davies (Reeco Automation Limited), and Dr. Seemal Asif (Cranfield University), examine the roles of AI and predictive maintenance in driving the next generation of packaging workflows. On the second day (10:45 am), Felix Gruenewald and Andrea Gandolfi (McKinsey & Company), take an indepth look at how engineering and operations teams can balance compliance, performance, and costefficiency, drawing on insights from McKinsey’s sought-after ‘Sustainable Packaging 2025’ research. For the first time in Packaging Innovations & Empack history, a handpicked group of early-stage brands will pitch their products and growth plans to a panel of “Dragons” in the inaugural Pitch the Co-Packers (11:30 am). In another session sure to catch the eye, Amy Hooper (Biffa), Anthony Horsnby (Sherborne Recycling),

News International

Sappi and UPM to merge European graphic paper businesses

ME Printer January-February 2026

The proposed joint venture represents a decisive response to the structural changes in the European graphic paper industry

Sappi and UPM-Kymmene have announced the signing of a non-binding letter of intent to form a non-listed, independent 50/50 Joint Venture for graphic paper. This Joint Venture will bring together Sappi’s European Graphic Paper business with UPM’s Communication Papers business in Europe, the UK and the US. The transaction will be subject to the fulfilment of a number of regulatory and other conditions, including shareholder approval. The parties intend signing definitive agreements during the first half of calendar year 2026 and expect to close the proposed transaction by the end of calendar year 2026, once all conditions precedent are fulfilled. Commenting on their decision to create the Joint Venture, Sappi Limited CEO Steve Binnie and UPM President and CEO Massimo Reynaudo said: “The proposed joint venture represents a decisive response to the structural changes in the European graphic paper industry, offering a path to strengthen its resilience and provide long-term commitment and supply security to customers.” Commenting on the benefits to

Sappi, Steve Binnie said: “Sappi is very excited by the potential that this joint venture, if approved, will bring. We have been searching for a solution to secure a long-term profitable future for our European business. This innovative partnership with UPM will deliver a focused business bringing the best assets and people together to create a strong future which can ensure sustained support for our customers and can also ensure that the European manufacturing base is protected. He continued: “The proposed joint venture provides a unique opportunity to unlock value for our shareholders. The transaction delivers on Sappi’s Thrive strategy to reduce our direct exposure to the graphic paper segment and enables us to reposition our portfolio towards higher-growth, higher value segments. Sappi’s direct sales volume exposure to the graphic paper segment will decrease to below 20% after the transaction is completed and our 50% shareholding in the joint venture is anticipated to generate more value than the standalone Sappi graphic paper business. He concluded: “Ultimately the transaction will enable Sappi to reduce debt in the medium term

and in the future the cash dividends from the joint venture will further lower debt. ” The launch of this proposed joint venture takes place against a backdrop of sustained structural decline in demand within the graphic paper market alongside overcapacity and low utilisation rates of assets. This significant erosion has been caused by a number of factors including a structural shift toward digital media, declining print advertising revenues, falling newspaper and magazine circulations, and the rapid adoption of electronic media and workflows. This deterioration has been further intensified by rising costs (in particular energy) in Europe. Recent trade tensions and tariffs have further disrupted trade flows resulting in increased Asian exports to the European Union (the EU). Marco Eikelenboom, CEO of Sappi Europe commented: “To remain competitive and sustainable in the long term, consolidation is needed. Consolidation will contribute to a more robust and resilient European graphic paper industry, safeguarding security of domestic supply for the printing sector.” The key benefits of the consolidation of Sappi and UPM’s graphic paper assets are: • By strategically reallocating production volumes to the most efficient paper machines, the Joint Venture will achieve more sustainable capacity utilisation and stronger operational performance, while continuing to serve customers with a broad portfolio of European graphic paper products. • The operational synergies created through the Joint Venture (which are anticipated to be at least €100 million per annum once the Transaction is implemented) provide a pathway to realise greater value from the combined asset base, delivering enhanced profitability and stronger cash-flow generation compared to what the independent operations could achieve on their own, to the benefit of all stakeholders including sharehold-

ers. • By optimising capacity utilisation, enhancing operational efficiencies and continuing to invest in decarbonisation, the Joint Venture can reduce its overall climate impact, helping to advance the EU’s Clean Industrial Deal objectives. The proposed transaction will be structured to enable the parties to respectively contribute the assets detailed below to the newly formed Joint Venture with Sappi and UPM as founding shareholders and each holding 50% of the issued shares. Sappi and UPM will sell their respective businesses and assets mentioned below to the newly formed Joint Venture with a combined enterprise value of €1,420 million excluding the value of the expected synergy benefits. At closing the Joint Venture will raise debt to fund the purchase prices payable to Sappi and UPM respectively. The Joint Venture’s dividend policy will be to distribute all excess cash to its shareholders. The Sappi business is valued at €320 million which, based on an FY2025 EBITDA of €64 million represents a 5x multiple. Sappi will transfer pension and other liabilities of €53 million and net assets valued at €267 million to the Joint Venture. In return Sappi will receive cash of €139 million and 50% shareholding in the Joint Venture. The UPM business is valued at €1,100 million, which represents a

4.6x multiple of the last reported 12 months to September 2025 EBITDA. UPM will transfer pension and other liabilities of €360 million and net assets of €740 million to the Joint Venture. In return UPM will receive cash of €613 million and 50% shareholding in the Joint Venture. Sappi will contribute the following assets: Gratkorn Mill (Austria); Ehingen Mill (Germany), Maastricht Mill (The Netherlands), and Kirkniemi Mill (Finland); as well as Sappi Europe’s wood supply Joint Ventures. UPM will contribute their Com-

munication Papers business assets which are located at the following UPM mills: Augsburg (Germany), Schongau (Germany), Nordland paper lines 1 and 4 (Germany), Rauma including UPM RaumaCell (Finland), Kymi (Finland), Jämsänkoski paper line 6 (Finland), Caledonian (United Kingdom), and Blandin (United States of America). During the transition phase, both Sappi and UPM will provide relevant operational and administrative support to the Joint Venture to ensure it can operate optimally.

Sappi and UPM will sell their respective businesses and assets mentioned below to the newly formed Joint Venture with a combined enterprise value of €1,420 million excluding the value of the expected synergy benefits

ME Printer January-February 2026

Article

The Holiday Catalog Returns: A Paper Dream in a Digital Winter

ME Printer January-February 2026

While digital ads vanish in seconds, printed catalogs remain in the home for an average of three weeks

Each holiday season, the world seems to glow with digital intensity—screens flicker late into the night, algorithms predict our wants before we articulate them, and online shops race to keep up with demand. Yet in this fast-moving landscape, shoppers in many countries are quietly rediscovering something slower and surprisingly delightful: the printed holiday catalog. Once assumed to be on the brink of disappearance, it is now reclaiming a meaningful place in global shopping culture. Across regions, the appeal is strikingly consistent. In a recent multimarket study, 68% of UK households said that receiving a printed catalog “marks the beginning of the holiday season.” In Japan, nearly 60% of families still consult seasonal gift guides as part of their New Year tradition. In Germany, catalog circulation for winter campaigns rose by 11% in 2024, suggesting a growing appetite for tactile shopping resources. This renewed interest is not about nostalgia; it is about clarity and calm in a season that often feels overwhelming. A catalog slows the tempo. Instead of scrolling through endless grids, shoppers settle into a different rhythm. In Canada, 52% of shoppers say catalogs “help reduce digital

overload” during the holidays. In India, where multi-generational households shop collaboratively, 41% of families report using printed brochures to coordinate gift planning. Even in sun-soaked Australia, where the holidays are spent outdoors, retailers note that catalogs are often carried to cafés and beaches—absorbed leisurely and shared freely. Touch remains one of print’s quiet superpowers. Research in Italy and France shows that physical media increases memory retention by up to 20% compared with digital equivalents. In the United States, a 2025 consumer study found that nearly half of Millennials and Gen Z feel a stronger emotional connection to a brand when they receive something printed. This emotional response deepens when people interact with the pages—folding corners, circling items, leaving notes. These gestures, while simple, anchor the shopping experience in a way that digital interfaces can’t replicate. But the modern catalog is not an analog relic, it is a hybrid tool. Retailers worldwide are merging print with technology in thoughtful ways. In Spain, a home décor brand integrated QR codes into its winter catalog and saw a 38% increase in

mobile conversions. In South Korea, a beauty company introduced AR-enabled catalog pages that let customers preview products; the result was a 25% rise in average order value. Across the U.S., brands report that customers who engage with both catalog and digital channels spend 20–30% more than online-only shoppers. Print inspires; digital completes. Longevity gives catalogs another strategic advantage. While digital ads vanish in seconds, printed catalogs remain in the home for an average of three weeks, according to tracking studies across seven countries. During this time, they are typically revisited multiple times—61% of households report returning to the same catalog two or more times before making final decisions. And unlike digital media, which competes for instant attention, a catalog rests quietly until someone is ready to engage. Sustainability, once a concern, is becoming a pillar of modern print. In Europe, over 70% of catalog paper now comes from certified sustainable forests. Many North American printers have shifted to recycled fibers and low-VOC inks, while Asian manufacturers are adopting waterless and energy-efficient production methods. These advancements have made it easier for brands to embrace print without compromising environmental values—something consumers increasingly notice and appreciate. The resurgence of the holiday catalog is not a sentimental return to the past. It is a response to the emotional and sensory void left by an over-digitized world. In a season defined by speed, alerts, and algorithmic predictions, a printed catalog offers something more grounded: a pause, a tactile moment, a spark of imagination. It has re-emerged not because people long for yesterday, but because they long for depth in the present. And so this year, as festive lights shimmer across cities and screens alike, a simple printed booklet continues its quiet journey into homes around the world, inviting shoppers to slow down, dream a little, and rediscover the pleasure of turning a page.

Gulf Print & Pack 2026

Registrations Open to Attend Gulf Print & Pack 2026

15th milestone edition in Dubai will showcase increased space and more exhibitors on the show floor Registrations are officially open to attend Gulf Print & Pack 2026, the leading print and packaging technology exhibition in the Middle East and North Africa (MEA) region. Running from 31 March to 2 April 2026 at the Dubai World Trade Centre, the show will celebrate its 15th milestone edition with an unmatched gathering for printers, print service providers (PSPs), and brand owners.

For visitors, Gulf Print & Pack offers the unique opportunity to see the full production journey in one place, from pre-press through to postpress; and discover the latest innovation in digital, flexo and hybrid printing, plus advances in finishing, embellishment, and materials. Live demonstrations on the show floor showcase a range live machinery in action covering books, photobooks, direct mail, transactional printing, digital textiles, wallpaper, labels, and packaging. Register here: https://www.gulfprintpack.com/

ME Printer January-February 2026

Gulf Print & Pack has established itself as a magnet attracting regional buyers by showcasing new technologies and innovation across machinery, materials and software, and a hub showcasing the power of print and packaging in the Middle East. The consistent growth and content quality focusing on innovation attract business leaders seeking to unlock opportunities and fuel sustainable growth. Event Director Barry Killengrey shared some of the focus areas in the upcoming edition: “Gulf Print & Pack 2026 will spotlight how technology and digitalisation are

transforming the print and packaging industry. With more machines running live on the show floor than ever before the exhibition will give visitors an experience of how innovation is driving new opportunities for business growth.” Focusing on the regions’ unique growth, the show has, in the past edition, attracted over 8,000 print and packaging professionals from 100+ countries. In 2026, Gulf Print & Pack is set to grow even further, expecting 300+ manufacturers and suppliers, an increase from 250 in 2024, occupying an increased exhibition area.

With more machines running live on the show floor than ever before the exhibition will give visitors an experience of how innovation is driving new opportunities for business growth

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Global Brands Tap SGI Dubai for Rapid MEA Growth

ME Printer January-February 2026

Dubai’s role as a distribution and partnership gateway makes SGI Dubai particularly valuable for global exhibitors

In an industry where technology cycles are compressing and customer expectations are rising, exhibitions are no longer judged by scale alone. The most valuable shows are those that consistently deliver qualified buyer access, real conversion outcomes, and a clear sense of where production, applications, and business models are heading next. For exhibitors that are seriously exploring growth outcomes in 2026, please reach out to ranjit@iecdubai.com That is precisely where SGI Dubai has secured its position in the region’s

trade calendar. As the 29th edition approaches in 2026, SGI Dubai is not merely preparing for another year on the show floor. It is reinforcing its authority as the Middle East and Africa’s most commercially relevant platform for printing, signage, imaging, visual communication, and allied production technologies, while actively widening the international exhibitor mix that fuels innovation and competition. For global manufacturers and solution providers, SGI Dubai’s proposition is straightforward, this is a marketplace where decisionmakers arrive with defined needs, budgets, and urgency. It is a show built around real applications and

real procurement, supported by a regional economy that continues to invest in retail, hospitality, transport infrastructure, destination development, real estate branding, events, and experiential environments. A show built on outcomes, not optics The long-term credibility of any B2B exhibition rests on what happens after the stands come down, machines sold, partnerships formed, distribution agreements signed, and pipelines built that convert into

measurable revenue. SGI Dubai’s recent editions have been increasingly characterised by precisely these outcomes, particularly on the equipment side where exhibitors have reported strong on-site sales and high-intent lead generation. In the organiser’s framing, this performance is not incidental, it is the result of a clear positioning strategy and sustained buyer confidence. “SGI Dubai has proven, year after year, that it is the decision-makers’ show,” said Abdulrahman Falaknaz, President of International ExpoConsults (IEC), the organiser of SGI Dubai. “Exhibitors come here to meet buyers who are ready to invest, and visitors come to compare

technologies and make confident purchasing decisions. That emphasis on purchase intent matters, especially as the global print industry continues to evolve towards shorter runs, faster turnaround, greater personalisation, and tighter integration between print and digital customer experiences. In such an environment, a successful exhibition is less about showcasing standalone equipment and more about enabling end-toend capability upgrades—across print, finishing, workflow, content, display, and fabrication.” The macro trend - print is evolving, and investment is rising Far from being a legacy industry, print is undergoing a structural transformation driven by automation, sustainability requirements, and new application demand, from décor and retail environments to packaging, labels, and industrial printing. This is reflected in global market signals. For example, printing machinery demand is expected to expand over the coming decade, as per Allied Market Research, pointing to steady equipment investment even as technology shifts towards more versatile, more efficient, and more sustainable production systems. Equally important are the adjacent segments that now converge on the SGI Dubai show floor: • Digital signage and LED ecosystems are expanding rapidly as brands invest in retail media networks, destination experiences, and smart environments, as per Grand View Research. • Digital textile printing continues to rise on the back of sustainability goals and on-demand production economics, as per Grand View Research. • Large-format printing is expected to grow further as applications widen across retail, events, real estate marketing, interiors, and outdoor branding, as per MarketsandMarkets research. The implication for exhibitors is clear, buyers increasingly want integrated solutions that can serve

multiple application categories with predictable quality, high uptime, and commercially viable operating models. Why the Middle East and Africa is a growth thesis global exhibitors cannot ignore The Middle East and Africa is not one market, it is a connected corridor of diverse economies with a common thread – large scale development and brand-building activity that directly fuels demand for print, signage, displays, and fabrication. From the Gulf’s retail and hospitality pipeline to Africa’s fast-growing urban centres, the requirement for visual communication is expanding. Commercial displays, digital signage, and integrated wayfinding

into one country; they are building reach across the Middle East and Africa from one platform.” International participation is widening—and that is a strategic signal One of the clearest measures of SGI Dubai’s international momentum has been the growing diversity of exhibitor origin markets and the increasing importance of country pavilions. Pavilions tend to emerge when two conditions are met - an organiser can demonstrate commercial conversion, and a market can justify sustained participation by clusters of manufacturers. Recent editions have seen new

national pavilion participation and expanded global interest, an indicator that SGI Dubai is being taken seriously not only as a regional show, but as a global route to market. “SGI Dubai has always been where global innovation meets regional opportunity,” Falaknaz noted. “Our focus for 2026 is to make the platform even more international, more diverse in technology, and more aligned to what buyers in this region need next.” For exhibitors, this expansion creates a healthy competitive environment, more choice for buyers, stronger benchmarking, and higher expectations around demonstration quality, service models, and application support. The show profile - aligned to how buyers actually spend The most effective exhibitions are those that reflect how buyers operate in real life. Print businesses and visual communication suppliers are no longer built around one technology lane. They compete by blending capabilities, wide-format, textile, finishing, display, fabrication, software, and increasingly, automation and data. SGI Dubai’s show profile is built around this convergence. In SGI Dubai 2026, exhibitors and visitors can expect a cross-section spanning: • Large-format and wide-format printing technologies • Digital textile printing and soft signage • Digital signage, LED systems, and display solutions • 3D printing and additive manufacturing applications • CNC routing, laser cutting, engraving, and fabrication • Sign-making materials, inks, substrates, and finishing solutions • Labelling, packaging, coding, and marking systems • Workflow software, colour management, automation, and emerging artificial intelligence applications • Retail display solutions and pointof-sale production ecosystems • Sustainability-oriented innovations across inks, materials, energy usage, and waste reduction This breadth is not a matter of scale; it is a commercial necessity. Buyers increasingly want to assess complete production ecosystems, not

For global manufacturers and solution providers, SGI Dubai’s proposition is straightforward, this is a marketplace where decision-makers arrive with defined needs, budgets, and urgency

ME Printer January-February 2026

are rising in parallel, driven by new malls, airports, mixed-use developments, transport systems, and destination venues. Market indicators reinforce this direction: • The Middle East and Africa commercial display market is projected to expand meaningfully through 2030, as per Grand View Research. • Africa’s printing market is projected to grow steadily through 2030, as per 6Wresearch. • The Middle East and Africa digital signage solutions market is expected to continue growing at a strong pace, as per Straits Research.

Dubai’s role as a distribution and partnership gateway makes SGI Dubai particularly valuable for global exhibitors. A single exhibition investment can unlock conversations spanning the UAE and GCC, North Africa, East Africa, and parts of the Levant and Central Asia markets that, in many cases, prefer to procure through Dubai-based distributors and regional integrators. This is one of the reasons SGI Dubai has retained strong pull for international visitors and buyers - it is often the most efficient route for multi-market access. “Dubai’s advantage is connectivity—logistics, business confidence, and regional reach,” added Falaknaz. “SGI Dubai sits at the centre of that. Global exhibitors are not just selling

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only machine specifications. They want to understand throughput, lifecycle operating costs, service support, training, workflow integration, and the kinds of applications that will drive revenue in the next 24–36 months.

ME Printer January-February 2026

One of the clearest measures of SGI Dubai’s international momentum has been the growing diversity of exhibitor origin markets and the increasing importance of country pavilions

Large-format printing - the cornerstone category evolving fast Large-format remains a primary investment area in the Middle East and Africa because it directly serves the region’s most active demand engines: retail activation, real estate branding, tourism, events, outdoor advertising, and destination development. What has changed is the buyer’s evaluation framework. Speed and quality are no longer differentiators—they are baseline expectations. Buyers now ask harder questions: • Can the system support multiple application types without compromising output quality? • How does the ink and substrate mix align to sustainability and regulatory expectations? • What is the true uptime performance, and how strong is the local service ecosystem? • How effectively does the workflow integrate prepress, colour, finishing, and installation requirements?

environments increasingly use textiles for flexibility, visual impact, and speed of installation. For print service providers, textile capability is becoming less of a niche add-on and more of a strategic growth lever. As per Grand View Research, digital textile printing is expected to continue expanding through 2030, underlining why this category is drawing more equipment investment and more supplier innovation globally. For SGI Dubai 2026, textile is likely to remain one of the most strategically important show zones, particularly for exhibitors offering integrated

This is where SGI Dubai performs strongly, it allows buyers to compare technologies side-by-side and to engage with suppliers in the context of their real application portfolio. For exhibitors, it means the discussion is more advanced— often moving quickly from “what the machine can do” to “how the machine makes money.”

solutions: printers, heat transfer systems, inks, fabrics, finishing, and workflow support.

Textile printing - moving beyond fashion into interiors and branded environments Digital textile printing in the region is expanding across three drivers, sustainability requirements, faster product cycles, and the growing economics of on-demand production. While fashion remains important, it is not the only story. Interiors, soft signage, branded environments, and décor applications are becoming major demand channels. Hospitality projects, premium retail fit-outs, and event

Digital signage and LED: the convergence shaping the buyer’s next decisions Visual communication today increasingly blends printed graphics with digital display networks. Retail brands, airports, malls, hospitality venues, and transport operators are deploying digital signage not simply for “display,” but as part of broader customer experience ecosystems. This has two implications for SGI Dubai exhibitors; 1. Buyers want integrated

propositions - hardware, content management, installation, maintenance, and performance optimisation. 2. Print businesses are increasingly partnering with audiovisual integrators to offer end-to-end delivery, print plus LED, print plus interactive, print plus experiential environments. As per Grand View Research, global digital signage is projected to expand significantly through 2030, and the Middle East and Africa is moving in the same direction—with strong commercial display demand supported by destination growth

and infrastructure programmes. This convergence is reshaping the profile of visitors at SGI Dubai, beyond print service providers, it includes retail groups, project owners, mall operators, fit-out firms, architects, and integrators seeking complete solutions. 3D printing and additive manufacturing - from novelty to practical advantage Additive manufacturing is moving into real commercial workflows across architecture, education, healthcare, prototyping, and customised production components. In the Middle East, this intersects with smart manufacturing ambi-

tions and the region’s interest in digital production ecosystems. Within SGI Dubai’s broader ecosystem, 3D printing is also linked to signage, fabrication, and retail display production—enabling rapid prototyping, customised fixtures, and shorter development cycles. For global exhibitors in this space, SGI Dubai offers a buyer base that includes not only print businesses, but also architects, interior designers, engineers, education providers, and industrial users looking for practical production outcomes. Knowledge and capability building - keeping the show aligned to the future SGI Dubai’s authority is reinforced when it offers more than product display, when it advances industry conversations and capability. Recent programming has increasingly focused on the operational realities that decision-makers care about: • Workflow optimisation and automation • Reducing waste and improving sustainability outcomes • Faster turnaround and better job costing discipline • Workforce skills and training as a competitive differentiator • Artificial intelligence applications that improve efficiency and creativity

The exhibitor case for SGI Dubai 2026 - access, conversion, and multi-market reach For manufacturers and solution providers planning 2026, the case for SGI Dubai can be summarised in three strategic advantages.

invest exhibition budgets in 2026, SGI Dubai stands out for a simple reason - it is a show where commercial outcomes are the organising principle. It sits at the intersection of three powerful forces: a region still investing in destination infrastructure and brand environments; an industry evolving through automation and sustainability pressures; and a buyer base that increasingly values integrated solutions—print plus display, print plus fabrication, print plus workflow intelligence. The 29th edition in 2026 arrives at a moment when global manufacturers are rethinking route-to-market

ware, and emerging technologies such as additive manufacturing and artificial intelligence. That reflects how buyers invest today—across complete solutions rather than isolated machines. As Falaknaz put it, “We are extremely bullish about SGI Dubai 2026. The interest we are seeing from exhibitors is early and global. Our goal is to deliver a show that is bigger in participation, stronger in technology diversity, and even more aligned to future-facing buyer demand.”

strategies and regional growth allocation. For those targeting the Middle East and Africa, SGI Dubai is positioning itself not just as a place to exhibit, but as the platform where regional demand becomes measurable opportunity—through distribution relationships, project pipelines, equipment sales, and long-term market presence. If exhibitions are ultimately about deals, partnerships, and influence, SGI Dubai’s message to the global market is clear, this is where the region’s next wave of print and visual communication decisions will be shaped—and where the most serious buyers come to choose what they will invest in next.

A clear message to global exhibitors For brands assessing where to

Large-format remains a primary investment area in the Middle East and Africa because it directly serves the region’s most active demand engines

ME Printer January-February 2026

The attention on artificial intelligence is particularly relevant. As the industry shifts towards data-driven workflow management, predictive maintenance, automated prepress, and smarter production planning, buyers are expecting vendors to show not only equipment performance but the intelligence layer around it. For exhibitors, this creates a stronger engagement model, conversations that begin with a technology demo can quickly move into ROI logic, operational implementation plans, and scalable growth strategies.

First, buyer quality. SGI Dubai’s proposition is built around decision-makers—owners, general managers, procurement heads, and technical leaders who attend to evaluate technologies and make purchases. Second, multi-market leverage. SGI Dubai is not a single-country play. It is a gateway into the wider Middle East and Africa corridor—where Dubai remains a preferred hub for procurement, distribution, logistics, and partnership formation. Third, a converged show profile. SGI Dubai brings together the full ecosystem: print, signage, textiles, LED and displays, fabrication, soft-

‫زيروكـس السـعودية تطلـق طابعتيـن حديثتيـن متعـدديت الوظائـف مـن‬ ‫ليكـسمارك يف المملـكة‬ ‫من خالل االستحواذ على ليكسمارك‪ ،‬اتخذت‬ ‫زيروكس وزيروكس السعودية خطوة قوية‬ ‫لألمام؛ حيث يمكن اآلن للمؤسسات السعودية‬ ‫االستفادة من نقاط القوة المشتركة لشركتين‬ ‫عالميتين رائدتين يف مجال الطباعة وخدمات‬ ‫الطباعة المدارة والحصول على إمكانية‬ ‫الوصول إىل التقنيات المتقدمة وموثوقية‬ ‫أعلى وحلول متطورة لعمالئها وعملياتها‪.‬‬ ‫ومنذ البداية‪ ،‬كانت زيروكس السعودية متوافقة‬ ‫تماًما مع طموحات رؤية السعودية ‪ ،2030‬من‬ ‫ً‬ ‫خالل تقديم حلول الطباعة الرقمية الموثوقة‬ ‫وعالية األداء وسير العمل الفعالة التي تساعد‬ ‫المؤسسات على التقدم يف رحلة التحول‬ ‫الخاصة بها من خالل المستندات االحترافية‪.‬‬ ‫واليوم‪ ،‬تطلق الشركة إضافتين جديدتين إىل‬ ‫المملكة‪ :‬الطابعات متعددة الوظائف المجهزة‬ ‫بالذكاء االصطناعي ‪Lexmark CX950se‬‬ ‫و‪ .CX951se‬تقدم هذه الطابعات القوية‬ ‫والذكية المزيج المثايل من التنوع والبساطة‬ ‫واالستدامة ‪ -‬وتدعم مجموعة متنوعة من‬ ‫سير العمل يف الشركات والحكومات‪ ،‬مع‬ ‫توفير إمكانية استخدام سهلة بشكل مذهل‬ ‫لمثل هذه التكنولوجيا المتقدمة‪ .‬كما تضمن‬ ‫جودة الطباعة الحيوية وميزات اإلنتاجية القوية‬ ‫عمليات سلسة وفعالة يف البيئات الصعبة‪.‬‬ ‫وقال محمد سيزر‪ ،‬المدير العام لشركة‬ ‫زيروكس السعودية‪“ ،‬يعكس إطالق الطابعتين‬ ‫الجديدتين التزام زيروكس السعودية المستمر‬ ‫بتقديم الجودة واالبتكار المتميزين لسوق‬ ‫مزدهرة على طريق مستقبل مشرق”‪.‬‬

‫زيروكسالسعودية؛شريكتكنولوجيموثوق‬ ‫تعزز زيروكس السعودية مكانتها كشريك‬ ‫تكنولوجي موثوق للمؤسسات يف المملكة‬ ‫من خالل إطالق طابعتين من طراز ‪Lexmark‬‬ ‫‪ CX950se‬و‪ .CX951se‬وتجمع األنظمة‬ ‫متعددة الوظائف الجديدة بين القدرات‬ ‫التشغيلية القوية وعناصر التصميم الذكية‬

‫والحلول الصديقة للبيئة والتي تتوافق مع‬ ‫التحول الرقمي السريع يف المملكة العربية‬ ‫السعودية‪ .‬كما تواصل زيروكس السعودية‬ ‫التزامها بتقديم حلول عالية الجودة تساعد‬ ‫المؤسسات على تحقيق أقصى قدر من األداء‬ ‫يف عملياتها‪ .‬يساهم إطالق هذه الطابعات‬ ‫الجديدة يف تعزيز مهمة زيروكس السعودية‬ ‫لدعم السوق السعودية األكثر كفاءة واتصاًال ً‬ ‫وجاهزيةللمستقبل‪.‬‬ ‫عن زيروكس السعودية‬ ‫تعد زيروكس السعودية الممثل لشركة‬ ‫زيروكس يف المملكة العربية السعودية‪،‬‬ ‫وإحدى شركات مجموعة العليان‪.‬‬ ‫تأسست عام ‪ ،١٩٨٦‬وتشمل أعمالها‬ ‫تقديم حلول لتحسين عمليات األعمال‬ ‫واألتمتة وتقنيات الطباعة‪ ،‬من خالل‬ ‫رؤية مبتكرة تهدف إىل تعظيم اإلنتاجية‬ ‫والكفاءة إلنشاء بيئة عمل أفضل‪.‬‬ ‫تعتمد زيروكس السعودية على الخبرة العالمية‬ ‫لشركة زيروكس وتحالفاتها اإلستراتيجية مع‬ ‫الشركاء الدوليين لتعزيز دورها كمزود رائد‬ ‫للتكنولوجيا يف المنطقة‪.‬‬ ‫* تم قياس محتوى المواد المعاد تدويرها بعد‬ ‫االستهالك (‪ )PCR‬وف ًًقا للمواصفة القياسية‬ ‫‪ IEEE Std 1680.2a™ - 2017‬للتقييم‬ ‫البيئي لمعدات التصوير ‪ -‬التعديل ‪ - 1‬وهو‬ ‫المعيار المستخدم بواسطة برنامج ‪.EPEAT‬‬

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‫أهم المزايا يف لمحة‬ ‫تم تجهيز كال الطرازين بلوحة تشغيل سريعة‬ ‫وسهلة يف االستخدام‪ ،‬مع إمكانية استبدال‬ ‫الحبر بيد واحدة وأماكن صيانة يسهل الوصول‬ ‫إليها وتنبيهات واضحة وسهلة الفهم‪ُُ .‬يساعد‬ ‫تقليل عدد المكونات على تخفيض احتمالية‬ ‫حدوث أعطال فنية‪ ،‬مع تقليل وقت الخدمة‬ ‫الالزم لإلصالحات والصيانة‪ .‬يستطيع الفنيون‬ ‫ذوو الخبرة تنفيذ أكثر ‪ 10‬إجراءات صيانة‬ ‫شيوًعا‪ ،‬حتى يف المهام شديدة التعقيد‪ ،‬يف أقل‬ ‫ً‬ ‫من ‪ 15‬دقيقة‪ ،‬وف ًًقا الختبارات ليكسمارك‪.‬‬ ‫كما يمكن للمستخدمين توفير الطاقة ‪-‬‬ ‫والتكاليف ‪ -‬من خالل التكنولوجيا التي‬ ‫تتجاوز المعايير العالمية الصارمة لكفاءة‬ ‫الطاقة واالستدامة (مثل ‪ENERGY‬‬ ‫®‪ STAR‬و‪ Blue Angel‬األلمانية)‪ .‬وتبلغ‬ ‫نسبة المواد المعاد تدويرها بعد االستهالك‬ ‫يف سلسلة ‪ 9‬حوايل ‪ 56%‬من وزن جميع‬ ‫الطابعات متعددة الوظائف األساسية‪،‬‬ ‫و‪ 73%‬من وزن الطابعات األساسية‪ ،‬وذلك‬ ‫وف ًًقا إلجراءات حسابية من معهد مهندسي‬ ‫الكهرباء واإللكترونيات (‪ ،)IEEE‬وهي أرقام‬

‫رائدة يف هذا المجال‪ * .‬يساعد التصميم‬ ‫الموفر للمساحة والموفر للطاقة على‬ ‫تقليل البصمة الكربونية‪ُُ .‬صممت سلسلة ‪9‬‬ ‫وُصنعت لتدوم سبع سنوات أو أكثر‪.‬‬ ‫ُ‬ ‫وباستخدام الطابعتين ‪Lexmark CX950se‬‬ ‫و‪ ،Lexmark CX951se‬يمكنك تحقيق‬ ‫تصورات ومخططات ومستندات ملونة وزاهية‬ ‫مع ميزات ألوان احترافية (بما يف ذلك معايرة‬ ‫‪ )®PANTONE‬ومجموعة كاملة من أحجام‬ ‫الوسائط المتنوعة حتى تتمكن من توصيل‬ ‫أفكارك بشكل فعال‪ .‬ويمكنك دمج الطابعة‬ ‫أو الطابعة متعددة الوظائف بسهولة يف‬ ‫مساحة العمل الخاصة بك بفضل تصميمها‬ ‫متعدد االستخدامات والقابل للتكوين والموفر‬ ‫للمساحة وآمن من حيث التصميم‪.‬‬ ‫تعمل الطابعة ‪ CX950se‬بمستويات سرعة‬ ‫ألوان ‪ A3‬تصل إىل ‪ 25‬صفحة يف الدقيقة‬ ‫لخدمة المكاتب التي تحتاج إىل إنتاجية عالية‬ ‫الجودة وبسرعات كبيرة‪ .‬تشتمل الطابعة على‬ ‫شاشة باللمس ملونة مقاس ‪ 25‬سم ومسح‬ ‫ضويئ مزدوج بمرور واحد بسرعة ‪ 200‬صورة‬ ‫يف الدقيقة وتدعم أحجام الوسائط من ‪A6‬‬ ‫إىل ‪ SRA3‬و‪ 483 × 304.8‬مم‪ ،‬بينما توفر‬ ‫‪ CX951se‬سرعة وإنتاجية محسنة من خالل‬ ‫أداء الطباعة والنسخ بمعدل ‪ 35‬صفحة يف‬ ‫الدقيقة مما يتيح إكمااًلا‬ ‫سريًعا للمهمة دون‬ ‫ً‬ ‫التأثير على جودة األلوان أو الموثوقية‪.‬‬ ‫ومن خالل تقديم مجموعة من ميزات‬ ‫إمكانية الوصول وخيارات التعامل مع الورق‬ ‫القابلة للتبديل وقدرات برامج سير العمل‪،‬‬ ‫تساعد سلسلة ‪ 9‬من ليكسمارك على‬ ‫تعزيز اإلنتاجية يف أي بيئة عمل‪ ،‬سواء كانت‬ ‫األجهزة يف مكاتب االستقبال أو أرضيات‬ ‫المبيعات أو منشآت الرعاية الصحية أو‬ ‫مرافق التصنيع أو أي مكان آخر‪.‬‬

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‫األخبار‬

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‫عودة معرض ‪ Saudi Signage & Labelling‬يف ظل الطلب المتزايد‬

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‫ســيتحد مســتقبل االتصــال المــريئ والتغليــف‬ ‫المس ــتدام يف الش ــرق األوس ــط يف الري ــاض‬ ‫م ــع ان ــطالق النس ــخة الثالث ــة م ــن المع ــرض‬ ‫الس ــعودي الرائ ــد لالفت ــات والملصق ــات‬ ‫‪،Saudi Signage & Labelling Expo‬‬ ‫بالتزام ــن م ــع النس ــخة الثاني ــة م ــن المع ــرض‬ ‫الس ــعودي لل ــورق والتغلي ــف ‪Saudi Paper‬‬ ‫‪ .& Packaging Expo‬م ــن المق ــرر أن تق ــام‬ ‫المع ــارض المنتظ ــرة م ــن ‪ 20‬إىل ‪ 22‬أبري ــل‬ ‫‪ 2026‬يف مرك ــز الري ــاض ال ــدويل للمؤتم ــرات‬ ‫والمع ــارض‪ ،‬حي ــث تجم ــع أكث ــر م ــن ‪ 14‬أل ــف‬ ‫متخصــص يف الصناعــة الستكشــاف الحلــول‬ ‫المتـ ـطورة وتعزـ ـيز الـ ـشراكات االـ ـستراتيجية‬ ‫وبفض ــل االس ــتثمارات الكبي ــرة يف البني ــة‬ ‫التحتي ــة يف المملك ــة العربي ــة الس ــعودية‪،‬‬ ‫بم ــا يف ذل ــك المش ــاريع العمالق ــة الت ــي تبل ــغ‬ ‫قيمته ــا أكث ــر م ــن ‪ 700‬ملي ــار دوالر وقط ــاع‬ ‫االتصــاالت المرئيــة المتوســع بســرعة والطلب‬ ‫المتزايــد علــى الحلــول الصديقــة للبيئة‪ ،‬تشــهد‬ ‫صناع ــات الالفت ــات والملصق ــات وال ــورق‬ ‫والتعبئــة والتغليــف نم ـ ًًوا كبي ـ ًًرا‪ .‬تشــكل تلــك‬ ‫المعــارض منصــة أساســية لتلبيــة هــذا الطلب‬ ‫وتتماشــى مــع أهــداف رؤيــة الســعودية ‪2030‬‬ ‫الت ــي ته ــدف إىل بن ــاء اقتص ــاد متن ــوع قائ ــم‬ ‫عـ ـلى المعرـ ـفة‬

‫م ــن المتوق ــع أن يج ــذب المعرض ــان‬ ‫مجموع ــة كبي ــرة م ــن أصح ــاب المصلح ــة يف‬ ‫الصناع ــة‪ ،‬ب ــد ًًءا م ــن صن ــاع الق ــرار الرئيس ــيين‬ ‫والمش ــترين أصح ــاب النواي ــا الج ــادة إىل ق ــادة‬ ‫المش ــاريع والكيان ــات الحكومي ــة‪ .‬تش ــمل‬ ‫قائم ــة العارضي ــن المؤكدي ــن لفعالي ــات‬ ‫ع ــام ‪ 2026‬م ــا يل ــي‪Alnab Almoudeei :‬‬ ‫‪ ،Trading LLC‬و‪CMYK Digital Print‬‬ ‫‪ ،Solutions‬و‪ ،Desert Sign Arabia Ltd‬و‬ ‫‪ ،Digital Star Machinery & Equipment‬و‬ ‫‪ ،Euro Media‬و‪Gulf Promotion Signage‬‬ ‫‪ ،& Advertising‬و‪ ،Icon Digital DMCC‬و‬ ‫‪.Tenaui Trading Co‬‬ ‫تعــد هــذه المعــارض مــن الفعاليــات التــي البــد‬ ‫م ــن حضوره ــا ل ــوكاالت اإلعالن والتس ــويق‪،‬‬ ‫وتجــار التجزئــة ومطــوري العقــارات‪ ،‬وشــركات‬ ‫الس ــلع االس ــتهالكية سريع ــة الت ــداول‪،‬‬ ‫والعاملي ــن بقط ــاع األغذي ــة والمش ــروبات‬ ‫واألدوـ ـية ودور الطباـ ـعة‪ ،‬ومصنـ ـعي الـ ـمواد‬ ‫تتوق ــع ش ــركة ‪ - dmg events‬المنظم ــة‬ ‫للمعــرض‪ ،‬أن تكــون نســخ عــام ‪ 2026‬مرك ـ ًًزا‬ ‫رئيســ ًًيا لألعم ــال واالبت ــكار والتواص ــل ضم ــن‬ ‫قطاع ــات الع ــرض والطباع ــة والتغلي ــف‬ ‫الحيوـ ـية يف المنطـ ـقة‬

‫الكثيرالستكشافه‬ ‫سيستكش ــف الحض ــور مجموع ــة متنوع ــة‬ ‫مــن المنتجــات والخدمــات مــن أكثــر مــن ‪150‬‬ ‫عارًضـ ـًا محلًيـ ـًا ودولًيـ ـًا‬ ‫وسيس ــلط الح ــدث الض ــوء عل ــى أح ــدث‬ ‫التقني ــات يف الطباع ــة الرقمي ــة والتصوي ــر‬ ‫وشاش ــات ‪ LED‬وأنظم ــة االتص ــال الم ــريئ‪.‬‬ ‫ً‬ ‫عروًضــا حيــة‬ ‫تشــمل أهــم فعاليــات المعــرض‬ ‫لتغلي ــف الس ــيارات ومس ــابقة “‪”Label It‬‬ ‫التفاعليــة‪ ،‬التــي تعــرض مهــارات التطبيــق يف‬ ‫الوـ ـقت الفعـ ـلي وـ ـقدرات المنـ ـتج‬ ‫وتماش ـ ًًيا مــع تحــول القطــاع نحــو المســؤولية‬ ‫البيئي ــة‪ ،‬س ــيركز قس ــم ال ــورق والتغلي ــف‬ ‫عل ــى م ــواد التعبئ ــة والتغلي ــف المبتك ــرة‬ ‫والمستدامة والصديقة للبيئة ومعدات إعادة‬ ‫التدوي ــر‪ .‬كم ــا س ــيقدم العارض ــون حل ــوًال ً يف‬ ‫مجــال أتمتــة التعبئــة والتغليــف وآالت الــورق‬ ‫والخدم ــات اللوجس ــتية‪ ،‬وذل ــك لمعالج ــة‬ ‫االحتياج ــات المتزاي ــدة يف قطاع ــات مث ــل‬ ‫األغذي ــة والمش ــروبات والتج ــارة اإللكتروني ــة‬ ‫والرعاـ ـية الصحـ ـية‪.‬‬

‫ازدهار السوق السعودي‬ ‫مــن المتوقــع أن يصــل حجــم ســوق الالفتــات‬ ‫والملصق ــات يف المملك ــة إىل ‪ 492‬ملي ــون‬ ‫دوالر بحلــول عــام ‪ ،2027‬بينمــا ســيصل حجــم‬ ‫س ــوق التغلي ــف ال ــوريق والكرت ــوين إىل ‪2.84‬‬ ‫ملي ــار دوالر بحل ــول ع ــام ‪ .2029‬سيش ــهد كال‬ ‫مدفوًعــا بعوامــل مثــل‬ ‫الســوقين نم ـ ًًوا كبي ـ ًًرا‪،‬‬ ‫ً‬ ‫اعتم ــاد التح ــول الرقم ــي والطل ــب المتزاي ــد‬ ‫عل ــى التغلي ــف المس ــتدام والصدي ــق للبيئ ــة‬ ‫والدـ ـعم الحكوـ ـمي‪.‬‬ ‫المواعيد‪ :‬من ‪ 3‬عص ًًرا حتى ‪ 9‬مسا ًًء‬ ‫(جميع األيام)‪.‬‬

‫المشاركون الرئيسيون والحضور‬ ‫المستهدف‬

‫آلخر األخبار‪ُُ ،‬يرجى زيارة‬ ‫‪www.saudisignageexpo.com‬‬

‫الذكاء االصطناعي التوليدي يحول صناعة التعبئة والتغليف العالمية‪،‬‬ ‫وف ًًقا لدراسة‬

‫م ــع ظه ــور ال ــذكاء االصطناع ــي التولي ــدي‬ ‫(‪ )GenAI‬كمح ــرك رئيس ــي للنم ــو واإلب ــداع‬ ‫والكف ــاءة يف جمي ــع أنح ــاء القط ــاع‪ .‬يس ــلط‬ ‫البح ــث الض ــوء عل ــى كيفي ــة قي ــام ال ــذكاء‬ ‫االصطناع ــي بتحوي ــل تصمي ــم العب ــوات‬ ‫واإلنت ــاج وعملي ــات سلس ــلة التوري ــد‪ ،‬مم ــا‬ ‫يتي ــح للعالم ــات التجاري ــة إطالق المنتج ــات‬ ‫بشــكل أســرع وتخفيضالتكاليــف واالســتجابة‬ ‫بش ــكل أكث ــر فعالي ــة للطل ــب المتغي ــر م ــن‬ ‫المـ ـستهلكين‬ ‫وقــال جــوش برووكــس‪ ،‬مديــر قســم التعبئــة‬ ‫والتغلي ــف يف ش ــركة ‪“ ،Easyfairs‬ي ــأيت‬ ‫كل عق ــد م ــن الزم ــن بتقني ــة جدي ــدة تعي ــد‬ ‫تش ــكيل طريق ــة عملن ــا ‪ -‬م ــن الحاس ــب اآليل‬ ‫الش ــخصي إىل اإلنترن ــت واألجه ــزة المحمول ــة‬ ‫والس ــحابة”‪ .‬وأض ــاف‪“ ،‬وحال ًًي ــا‪ ،‬ه ــذا عص ــر‬ ‫الــذكاء االصطناعــي‪ .‬ومــن المتوقــع أن يصــل‬ ‫االســتثمار العالمــي يف البنيــة التحتيــة للــذكاء‬ ‫االصطناع ــي إىل ‪ 2‬تريلي ــون دوالر أمريك ــي يف‬ ‫ع ــام ‪ ،2026‬وإمكان ــات التغلي ــف هائل ــة‪ .‬م ــن‬ ‫ابتكار تصاميم شــخصية إىل تحســين خطوط‬ ‫اإلنت ــاج‪ ،‬يتي ــح ال ــذكاء االصطناع ــي للقط ــاع‬ ‫فرصــة إعــادة النظــر يف كيفيــة تصميــم وإنتــاج‬ ‫وتـ ـسليم التغلـ ـيف عـ ـلى نـ ـطاق واـ ـسع”‬ ‫يق ــدم تقري ــر س ــميثرز رؤي ــة واضح ــة‬ ‫لمســتقبل التعبئــة والتغليــف‪ .‬يعمــل الــذكاء‬

‫سلـ ـسلة التورـ ـيد والتواـ ـصل ـ ـمع الـ ـعمالء‬ ‫كم ــا تق ــوم األنظم ــة الذكي ــة المعتم ــدة عل ــى‬ ‫الــذكاء االصطناعــي بتحســين إدارة المخــزون‬ ‫والكفــاءة والحــد مــن الهــادر‪ .‬إن ارتفــاع أعــداد‬ ‫وح ــدات المخ ــزون‪ ،‬وأوق ــات التش ــغيل‬ ‫األقص ــر‪ ،‬والطل ــب المتزاي ــد عل ــى التخصي ــص‬ ‫ه ــي عوام ــل تدف ــع خط ــوط التغلي ــف‬ ‫المرن ــة‪ ،‬بينم ــا تس ــتغل التج ــارة اإللكتروني ــة‬ ‫ال ــذكاء االصطناع ــي البت ــكار عب ــوات بأحج ــام‬ ‫مخصص ــة للتس ــليمات الفردي ــة‪ .‬وتعم ــل‬ ‫الروبوتــات والروبوتــات التعاونيــة علــى تعزيــز‬ ‫مرون ــة خط ــوط اإلنت ــاج دون إبط ــاء اإلنت ــاج‪،‬‬ ‫بينمــا تســاعد الــذكاء االصطناعــي التنبئــي يف‬ ‫التخفـ ـيف ـ ـمن المخاـ ـطر التـ ـشغيلية‬ ‫يســلط التقريــر الضــوء على ابتــكارات إضافية‪،‬‬ ‫بم ــا يف ذل ــك “تحدي ــد الحج ــم المناس ــب”‬ ‫للعب ــوات لخف ــض التكالي ــف وتحس ــين‬ ‫االســتدامة‪ ،‬وإعــادة تكويــن الخطــوط السريعــة‬ ‫لألش ــكال المعق ــدة‪ ،‬ومراك ــز اإليف ــاء الصغي ــرة‬ ‫الت ــي تمك ــن التس ــليم خالل ‪ 24‬س ــاعة‪.‬‬ ‫وتمك ــن بيان ــات الوق ــت الفعل ــي للش ــركات‬ ‫االس ــتجابة بش ــكل ف ــوري للطل ــب المتغي ــر‬ ‫أو الع ــروض الترويجي ــة أو األح ــداث الجوي ــة‪،‬‬ ‫بينمــا يدعــم الــذكاء االصطناعــي الــذي يتعلــم‬ ‫ذاتًيـ ـًا اقتـ ـصاًدًا دائرًيـ ـًا بالكاـ ـمل‬ ‫كم ــا يعم ــل ال ــذكاء االصطناع ــي التولي ــدي‬

‫والمطوري ــن المحترفي ــن بحل ــول ع ــام ‪،2030‬‬ ‫ممــا يشــكل نقلــة نوعيــة يف اإلنتاجيــة واإلبــداع‬ ‫يف قـ ـطاع التعبـ ـئة والتغلـ ـيف‬ ‫وأضــاف برووكــس‪“ ،‬تعــد شــركة ‪Packaging‬‬ ‫‪ Innovations & Empack‬بمثاب ــة الم ــكان‬ ‫ال ــذي يتجس ــد في ــه مس ــتقبل التعبئ ــة‬ ‫والتغلي ــف”‪ .‬وق ــال ً‬ ‫أيًض ــا‪“ ،‬سيش ــاهد ال ــزوار‬ ‫ع ــن ق ــرب كي ــف ُُتشـ ـّكّل تقني ــات ال ــذكاء‬ ‫االصطناع ــي واألتمت ــة والحل ــول المس ــتدامة‬ ‫كل مرحل ــة م ــن مراح ــل سلس ــلة التوري ــد‪،‬‬ ‫م ــن التصمي ــم واإلنت ــاج إىل التس ــليم‪ .‬إن ــه‬ ‫الم ــكان األمث ــل الستكش ــاف االبت ــكارات‬ ‫واكتش ــاف أح ــدث التقني ــات والتواص ــل م ــع‬ ‫ر ّّواد الصناـ ـعة”‬ ‫يمك ــن استكش ــاف التأثي ــر الكام ــل لل ــذكاء‬ ‫االصطناع ــي التولي ــدي عب ــر سلس ــلة توري ــد‬ ‫التعبئ ــة والتغلي ــف يف مع ــرض ‪Packaging‬‬ ‫‪ Innovations & Empack‬الع ــام المقب ــل‬ ‫ وه ــو أكب ــر ح ــدث للتعبئ ــة والتغلي ــف‬‫والمعالج ــة يف المملك ــة المتح ــدة ‪ -‬وال ــذي‬ ‫س ــيقام يوم ــي ‪ 11‬و‪ 12‬فبراي ــر ‪ 2026‬يف‬ ‫مرك ــز ‪ NEC‬يف برمنغه ــام‪ .‬سيش ــارك يف‬ ‫المع ــرض أكث ــر م ــن ‪ 450‬م ــن الموردي ــن‬ ‫الرائدي ــن و‪ 7400‬متخص ــص وأكث ــر م ــن ‪80‬‬ ‫متحدًثًــا خبي ـ ًًرا لعــرض أحــدث المــواد واآلالت‬ ‫واألتمـ ـتة الذكـ ـية والحـ ـلول المـ ـستدامة‬

‫‪ME Printer January-February 2026‬‬

‫ال ــذكاء االصطناع ــي التولي ــدي س ــيعيد‬ ‫تشــكيل ســوق التعبئــة والتغليــف العالميــة‬ ‫الت ــي تبل ــغ قيمته ــا ‪ 1.2‬تريلي ــون دوالر‪،‬‬ ‫مم ــا ي ــؤدي إىل إطالق أس ــرع للمنتج ــات‬ ‫وسالس ــل توري ــد أكث ــر ذكا ًًء وكف ــاءة أكب ــر‪،‬‬ ‫وف ًًق ــا لتقري ــر جدي ــد‬ ‫يش ــير تقري ــر جدي ــد ص ــادر ع ــن ش ــركة‬ ‫س ــميثرز‪ ،‬الشري ــك البحث ــي الرس ــمي لش ــركة‬ ‫‪،Packaging Innovations & Empack‬‬ ‫إىل أن القيم ــة العالمي ــة لس ــوق التغلي ــف‬ ‫ستصل إىل ‪ 1.2‬تريليون دوالر يف عام ‪،2025‬‬

‫االصطناع ــي التولي ــدي بالفع ــل عل ــى تقلي ــل‬ ‫الحواجــز أمــام اإلبــداع‪ ،‬ودفــع النمــو السريــع يف‬ ‫المحت ــوى المخص ــص واالفتراض ــي‪ ،‬وتولي ــد‬ ‫تنس ــيقات تغلي ــف متع ــددة االس ــتخدامات‬ ‫حس ــب الطل ــب‪ .‬ويمك ــن للعالم ــات التجاري ــة‬ ‫إطالق المنتج ــات بثق ــة أكب ــر‪ ،‬مسترش ــدة‬ ‫ب ــرؤى أعم ــق ع ــن تفض ــيالت المس ــتهلكين‪،‬‬ ‫م ــع تقلي ــل الوق ــت وتكلف ــة االختب ــارات‬ ‫التجريبيــة‪ .‬إن التكامــل مــع الطباعــة الرقميــة‬ ‫والتش ــطيب وآالت التش ــكيل اآللي ــة‪ ،‬م ــع‬ ‫التغليــف الذكــي‪ ،‬قــد يــؤدي إىل تحويــل إدارة‬

‫عل ــى تحوي ــل العملي ــة اإلبداعي ــة نفس ــها‪.‬‬ ‫ويمك ــن إنش ــاء رس ــومات مخصص ــة حس ــب‬ ‫الطل ــب‪ ،‬مم ــا يتي ــح إنش ــاء النم ــاذج األولي ــة‬ ‫والتخصي ــص بس ــرعة‪ ،‬بينم ــا يق ــوم وكالء‬ ‫ال ــذكاء االصطناع ــي بتعدي ــل التصميم ــات‬ ‫اس ــتجابة التجاه ــات الس ــوق وآراء‬ ‫المس ــتهلكين‪ .‬وباقت ــراب نهاي ــة ع ــام ‪،2025‬‬ ‫أصب ــح ال ــذكاء االصطناع ــي ُُيس ــتخدم عب ــر‬ ‫النص ــوص والبرمجي ــات والص ــور والفيدي ــو‬ ‫والمحت ــوى ثاليث األبع ــاد؛ باإلضاف ــة إىل توق ــع‬ ‫أن تتف ــوق مخرجات ــه عل ــى أداء المصممي ــن‬

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‫األخبار‬

‫المعادن وأمنية توقعان مذكرة تفاهم لتعزيز أهداف االستدامة يف الكويت‬ ‫وقع ــت ش ــركة المع ــادن والصناع ــات‬ ‫التحويلي ــة‪ ،‬وه ــي ش ــركة مس ــاهمة رائ ــدة يف‬ ‫مجــال الصناعــات البيئيــة‪ ،‬مذكــرة تفاهــم مــع‬ ‫ش ــركة أمني ــة الكويتي ــة‪ ،‬وه ــي مؤسس ــة غي ــر‬ ‫ربحي ــة ترك ــز عل ــى إع ــادة تدوي ــر البالس ــتيك‪،‬‬ ‫لدـ ـعم جـ ـهود االـ ـستدامة الوطنـ ـية‬ ‫وبموج ــب االتفاقي ــة‪ ،‬س ــتكون ش ــركة أمني ــة‬ ‫مس ــؤولة ع ــن جم ــع النفاي ــات البالس ــتيكية‬ ‫مباش ــرة م ــن المص ــدر‪ .‬وس ــتقوم ش ــركة‬ ‫المع ــادن والصناع ــات التحويلي ــة بدوره ــا‬ ‫بمعالج ــة ه ــذه النفاي ــات المجمع ــة م ــن‬ ‫خالل منش ــآتها المتط ــورة بم ــا يتماش ــى‬ ‫م ــع المعايي ــر العالمي ــة‪ ،‬مم ــا يتي ــح إع ــادة‬ ‫اس ــتخدامها بش ــكل آم ــن يف مختل ــف‬ ‫الصنا ـ ـعات‬ ‫وضم ــن األه ــداف الرئيس ــية له ــذه المب ــادرة‪:‬‬ ‫تعزي ــز ف ــرز البالس ــتيك عل ــى مس ــتوى‬ ‫المص ــدر كممارس ــة مس ــتدامة‪ ،‬وتمكي ــن‬

‫ال ــطالب والمعلمي ــن م ــن اتخ ــاذ إج ــراءات‬ ‫بيئي ــة‪ ،‬وتش ــجيع المش ــاركة المجتمعي ــة‬ ‫األوس ــع‪ ،‬ومواءم ــة الجه ــود المحلي ــة م ــع‬ ‫معايـ ـير إـ ـعادة التدوـ ـير العالمـ ـية‬ ‫تع ــزز ه ــذه الش ــراكة الت ــزام كلت ــا المنظمتي ــن‬ ‫بدعــم أهــداف االســتدامة يف الكويــت وتعزيــز‬ ‫اقتــصاد أكــثر خــضا ًًرا‬ ‫أك ــد ط ــارق الموس ــى‪ ،‬نائ ــب رئي ــس مجل ــس‬ ‫اإلدارة والرئي ــس التنفي ــذي لش ــركة مع ــادن‪،‬‬ ‫عل ــى ال ــدور المح ــوري ال ــذي تلعب ــه الش ــركة‬ ‫يف تعزي ــز االس ــتدامة الصناعي ــة ودع ــم‬ ‫المب ــادرات المجتمعي ــة‪ .‬يف الوق ــت نفس ــه‪،‬‬ ‫أك ــدت ف ــرح ش ــعبان‪ ،‬الرئيس ــة التنفيذي ــة‬ ‫للعملي ــات يف ش ــركة أمني ــة‪ ،‬عل ــى أهمي ــة‬ ‫التعــاون يف تعزيــز االقتصــاد الدائــري وتعزيــز‬ ‫التع ــاون بي ــن القطاعي ــن الع ــام والخ ــاص‪،‬‬ ‫وخاـ ـ ًصًة قـ ـطاع التعلـ ـيم‬

‫‪ME Printer January-February 2026‬‬

‫فتح باب التسجيل لحضور معرض الخليج للطباعة والتغليف ‪2026‬‬

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‫النس ــخة الخامس ــة عش ــرة الت ــي سـ ـُتُقام يف‬ ‫ديب ستشــهد زيــادة يف المســاحة وعــدًدًا أكبــر‬ ‫م ــن العارضي ــن عل ــى أرض المع ــرض‬ ‫ت ــم فت ــح ب ــاب التس ــجيل رس ــم ًًيا لحض ــور‬ ‫معــرض الخليــج للطباعــة والتغليــف ‪،2026‬‬ ‫وه ــو المع ــرض الرائ ــد يف مج ــال تكنولوجي ــا‬ ‫الطباع ــة والتغلي ــف يف منطق ــة الش ــرق‬ ‫األوســط وشــمال إفريقيــا‪ .‬ســيقام المعــرض‬ ‫يف مرك ــز ديب التج ــاري العالم ــي م ــن ‪31‬‬ ‫م ــارس إىل ‪ 2‬أبري ــل ‪ ،2026‬وس ــيحتفل‬ ‫بنس ــخته الخامس ــة عش ــرة الممي ــزة بتجم ــع‬ ‫غي ــر مس ــبوق للطابع ــات ومقدم ــي خدم ــات‬ ‫الطباـ ـعة وأصـ ـحاب العالـ ـمات التجارـ ـية‬ ‫لق ــد رس ــخ مع ــرض الخلي ــج للطباع ــة‬ ‫والتغلي ــف ‪ 2026‬نفس ــه كمرك ــز ج ــذب‬ ‫للمش ــترين اإلقليميي ــن م ــن خالل ع ــرض‬ ‫التقني ــات الجدي ــدة واالبت ــكارات يف مج ــال‬

‫اآلالت والم ــواد والبرمجي ــات‪ ،‬ومرك ــز لع ــرض‬ ‫قــوة الطباعــة والتغليــف يف الشــرق األوســط‪.‬‬ ‫ويج ــذب النم ــو المس ــتمر وج ــودة المحت ــوى‬ ‫الت ــي ترك ــز عل ــى االبت ــكار ق ــادة األعم ــال‬ ‫الذي ــن يس ــعون إىل فت ــح الف ــرص وتغذي ــة‬ ‫النـ ـمو المـ ـستدام‬ ‫ش ــارك ب ــاري كلينج ــري‪ ،‬مدي ــر الفعالي ــات‬ ‫بع ــض المج ــاالت الرئيس ــية يف النس ــخة‬ ‫القادم ــة‪ ،‬ق ــائاًلا ‪“ :‬سيس ــلط مع ــرض الخلي ــج‬ ‫للطباع ــة والتغلي ــف ‪ 2026‬الض ــوء عل ــى‬ ‫كيفي ــة إح ــداث التكنولوجي ــا والتح ــول‬ ‫الرقم ــي نقل ــة نوعي ــة يف صناع ــة الطباع ــة‬ ‫والتغليــف‪ .‬ومــع وجــود عــدد أكبــر مــن اآلالت‬ ‫العامل ــة يف المع ــرض أكث ــر م ــن أي وق ــت‬ ‫مض ــى‪ ،‬س ــيمنح المع ــرض ال ــزوار تجرب ــة‬ ‫عملي ــة لكيفي ــة دف ــع االبت ــكار لف ــرص جدي ــدة‬ ‫لنـ ـمو األعـ ـمال‬ ‫وتركي ـ ًًزا عل ــى النم ــو الفري ــد للمنطق ــة‪ ،‬ج ــذب‬ ‫المع ــرض أكث ــر م ــن ‪ 8000‬متخص ــص يف‬ ‫الطباع ــة والتغلي ــف م ــن أكث ــر م ــن ‪100‬‬ ‫دول ــة‪ ،‬وذل ــك م ــن خالل التركي ــز عل ــى النم ــو‬ ‫الفري ــد للمناط ــق‪ .‬م ــن المق ــرر أن ينم ــو‬

‫معــرض الخليــج للطباعــة والتغليــف بشــكل‬ ‫أكب ــر يف ع ــام ‪ ،2026‬حي ــث ق ــد يض ــم أكث ــر‬ ‫م ــن ‪ 300‬مصن ــع وم ــورد‪ ،‬بزي ــادة ع ــن ‪250‬‬ ‫يف ع ــام ‪ ،2024‬مم ــا س ــيؤدي إىل زي ــادة‬ ‫مـ ـساحة الـ ـعرض‬ ‫وبالنس ــبة إىل ال ــزوار‪ ،‬يوف ــر مع ــرض الخلي ــج‬ ‫للطباعــة والتغليــف فرصــة فريــدة لمشــاهدة‬ ‫رحل ــة اإلنت ــاج الكامل ــة يف م ــكان واح ــد‪ ،‬م ــن‬ ‫مرحل ــة م ــا قب ــل الطباع ــة وحت ــى مرحل ــة م ــا‬ ‫بع ــد الطباع ــة؛ واكتش ــاف أح ــدث االبت ــكارات‬ ‫يف الطباع ــة الرقمي ــة والفليكس ــو والهجين ــة‪،‬‬ ‫باإلضاف ــة إىل التط ــورات يف التش ــطيب‬ ‫والتزيي ــن والم ــواد‪ .‬تق ــدم الع ــروض الحي ــة يف‬ ‫قاع ــة المع ــرض مجموع ــة م ــن اآلالت الحي ــة‬ ‫أثن ــاء العم ــل‪ ،‬والت ــي تغط ــي الكت ــب وكت ــب‬ ‫الص ــور والبري ــد المباش ــر والطباع ــة التجاري ــة‬ ‫والمنس ــوجات الرقمي ــة وورق الحائ ــط‬ ‫والملصـ ـقات والتغلـ ـيف‬ ‫قم بتسجيل الدخول من هنا‪:‬‬ ‫‪/https://www.gulfprintpack.com‬‬

‫كونيج وباويير تنشر ورقة بيضاء عن دور األوراق النقدية‬

‫وحري ــة االختي ــار ‪ -‬وه ــذه القي ــم مش ــتركة بي ــن‬ ‫األجي ــال‪ .‬كم ــا يض ــع ه ــذا الواق ــع مجتمعن ــا يف‬ ‫مكان ــة فري ــدة لالس ــتفادة م ــن األداة الفعلي ــة‬ ‫الت ــي تربطن ــا باألجي ــال الحالي ــة والمس ــتقبلية‬ ‫م ــن مس ــتخدمي األوراق التقدي ــة للمس ــاعدة‬ ‫يف تمكينه ــم وتحس ــين حياته ــم ‪ -‬األوراق‬ ‫النقدـ ـية”‬ ‫وأض ــاف‪ ،‬إري ــك بواس ــوناس‪ ،‬الرئي ــس‬ ‫التنفي ــذي لش ــركة ‪Koenig & Bauer‬‬ ‫‪“ ،Banknote Solutions‬كج ــزء م ــن‬ ‫مبادرتن ــا "جع ــل األوراق النقدي ــة أكث ــر تأثيـ ـ ًًرا‬ ‫يف المجتم ــع"‪ ،‬نستكش ــف طر ًًق ــا أخ ــرى‬ ‫ُُتح ــدث به ــا األوراق النقدي ــة تأثيـ ـ ًًرا إيجاب ًًي ــا‬ ‫يف المجتم ــع‪ .‬م ــن خالل مراجع ــة األبح ــاث‬ ‫والبيان ــات ح ــول كيفي ــة وأس ــباب تمكينن ــا‬ ‫م ــن إدارة ش ــؤوننا المالي ــة بفعالي ــة أكب ــر‪،‬‬ ‫ُُيمكنن ــا اس ــتخالص عناص ــر ُُيمك ــن إدراجه ــا‬ ‫بس ــهولة يف برام ــج تعلي ــم وتنمي ــة الش ــباب‬ ‫ح ــول العال ــم‪ .‬توض ــح الورق ــة البيض ــاء كي ــف‬ ‫ُُيســاهم تفاعــل األطفــال الصغــار مــع النقــود‪،‬‬ ‫مــن خالل اللعــب ومصــروف الجيــب واالدخــار‬ ‫وغيره ــا م ــن األنش ــطة‪ ،‬بش ــكل مباش ــر يف‬ ‫تنمي ــة مواق ــف وس ــلوكيات مالي ــة مس ــؤولة‬

‫ومس ــتدامة يف مرحل ــة البل ــوغ‪ .‬علين ــا أن‬ ‫وّس ــع آف ــاق تفكيرن ــا ح ــول ال ــدور األوس ــع‬ ‫ُنُ ّ‬ ‫للنق ــود يف حي ــاة الن ــاس‪ ،‬وكي ــف ُُي ــؤدي دو ًًرا‬ ‫حيوًيً ــا يف التمكي ــن االقتص ــادي والتوظي ــف‬ ‫والتعليــم واالســتقاللية والمســاواة وتحســين‬ ‫ـ ـجودة الحـ ـياة”‬ ‫تع ــد الورق ــة البيض ــاء الت ــي ُنُش ــرت مؤخـ ـ ًًرا‬ ‫ه ــي األوىل يف سلس ــلة م ــن ثالث أوراق‬ ‫بيض ــاء ته ــدف إىل توحي ــد مجتم ــع النق ــد‬ ‫العالم ــي وإعالم ــه بش ــأن موض ــوع الثقاف ــة‬ ‫المالي ــة‪ .‬وه ــي بداي ــة قص ــة م ــن المتوق ــع‬ ‫أن يك ــون له ــا ص ــدى ق ــوي يف جمي ــع أنح ــاء‬ ‫العال ــم م ــع الكش ــف تدريج ًًي ــا ع ــن الفص ــول‬ ‫ًحــا‬ ‫األخــرى‪ .‬يقــدم هــذا المنشــور تعري ًًفــا واض ً‬ ‫ًحا‬ ‫ًج ــا مبتكـ ـ ًًرا للح ــل‪ ،‬وش ــر ً‬ ‫للمش ــكلة‪ ،‬ونه ً‬ ‫للتأثيــر‪ ،‬باإلضافــة إىل تحليــل مســتقل ورؤى‬ ‫الخبــراء حــول دور األوراق النقديــة يف تطويــر‬ ‫الكـ ـفاءة المالـ ـية‬ ‫تأسس ــت ش ــركة ‪Koenig & Bauer‬‬ ‫‪ Banknote Solutions‬يف ع ــام ‪ 1952‬تح ــت‬ ‫اســم ‪ ،Organization Giori‬وكانــت جــز ًًءا مــن‬ ‫مجموع ــة كوني ــج وباويي ــر من ــذ ع ــام ‪.2001‬‬ ‫الورقة البيضاء متاحة للتحميل من هنا‪.‬‬

‫‪ME Printer January-February 2026‬‬

‫ورقــة بيضــاء تهــدف إىل زيــادة الوعــي بالــدور‬ ‫األساســي لألوراق النقديــة يف تطويــر الثقافــة‬ ‫المالي ــة بي ــن الش ــباب؛ ملخ ــص لنتائ ــج‬ ‫البح ــوث المس ــتقلة؛ تحلي ــل للعواق ــب‬ ‫النظامي ــة المحتمل ــة النتع ــاش المدفوع ــات‬ ‫الرقميــة؛ األول يف سلســلة مــن ‪ 3‬منشــورات‬ ‫مخط ــط له ــا كج ــزء م ــن مب ــادرة “جع ــل‬ ‫األوراق النقدي ــة أكث ــر تأثيـ ـ ًًرا يف المجتم ــع”‬ ‫نش ــرت ش ــركة ‪Koenig & Bauer‬‬ ‫‪( Banknote Solutions‬كوني ــج وباويي ــر) ‪-‬‬ ‫وه ــي ش ــركة عالمي ــة تق ــدم خدم ــات طباع ــة‬ ‫عالي ــة األم ــان‪ ،‬وخاص ــة لحل ــول األوراق‬ ‫النقديــة ‪ -‬ورقــة بيضــاء مفصلــة بهــدف زيــادة‬ ‫الوعــي بالــدور األساســي الــذي تلعبــه النقــود‬ ‫المادي ــة يف تطوي ــر مه ــارات التعام ــل م ــع‬ ‫األـ ـموال ـ ـلدى الـ ـشباب‬ ‫تلخ ــص الورق ــة البيض ــاء مجموع ــة األبح ــاث‬ ‫المهم ــة والحديث ــة ح ــول القيم ــة التعليمي ــة‬ ‫لألم ــوال المادي ــة أثن ــاء الطفول ــة ‪ -‬وه ــي‬ ‫الفت ــرة الت ــي يت ــم فيه ــا اكتس ــاب المه ــارات‬ ‫الحياتي ــة األساس ــية ‪ -‬وكي ــف تع ــزز األم ــوال‬ ‫المادي ــة المواق ــف والع ــادات والس ــلوكيات‬ ‫المالـ ـية المـ ـسؤولة يف حـ ـياة البالغـ ـين‬ ‫كم ــا يحل ــل ه ــذا المنش ــور م ــا يح ــدث عندم ــا‬ ‫يتــم اســتبدال النقــود الماديــة بــأدوات الدفــع‬ ‫الرقمي ــة أثن ــاء التعل ــم يف مرحل ــة الطفول ــة‬ ‫ويســتخلص بعــض االســتنتاجات المدهشــة‬ ‫القائم ــة عل ــى األدل ــة ح ــول المخاط ــر‬ ‫النظامي ــة الت ــي تتط ــور يف المجتم ــع‪ ،‬م ــع‬ ‫انتشــار اســتخدام الدفــع الرقمــي بيــن جميــع‬ ‫الفـ ـئات العمرـ ـية‬ ‫وم ــن خالل ه ــذه الورق ــة البيض ــاء‪ ،‬ته ــدف‬ ‫كوين ــج وباويي ــر إىل ب ــدء نق ــاش جدي ــد‬ ‫ح ــول األوراق النقدي ــة م ــن خالل التوضي ــح‬ ‫أن القيم ــة الت ــي تجلبه ــا األوراق النقدي ــة‬ ‫للمجتم ــع تتج ــاوز إىل ح ــد كبي ــر دوره ــا‬ ‫كممّكّ ــن ش ــامل للمدفوع ــات‪ .‬كم ــا تق ــدم‬ ‫رؤى جدي ــدة ح ــول العالق ــات بي ــن الش ــمول‬ ‫المــايل والوعــي المــايل والوعــي الرقمــي‪ ،‬مــن‬ ‫خالل تس ــليط الض ــوء عل ــى الدرج ــة العالي ــة‬ ‫م ــن التراب ــط بي ــن ه ــذه الموضوع ــات الثالث ــة‬ ‫الــتي يــتم تناولــها كثــ ًيًرا كمواضــيع منفصــلة‬ ‫أوضح ــت س ــينا جريب ــرودت‪ ،‬خبي ــرة أوىل يف‬ ‫المب ــادرات االس ــتراتيجية‪ ،‬الحل ــول الخارجي ــة‬ ‫للبن ــك المرك ــزي يف ش ــركة كوني ــج وباويي ــر‪،‬‬ ‫“تهــدف هــذه الورقــة البيضــاء إىل تعزيــز الوعــي‬ ‫بحجم ونطاق تحدي الثقافة المالية العالمية‪،‬‬ ‫وتأثي ــره عل ــى الف ــرد واألس ــر والمجتم ــع ككل؛‬ ‫واأله ــم م ــن ذل ــك‪ ،‬كي ــف يمكنن ــا ب ــذل المزي ــد‬ ‫م ــن الجه ــود للمس ــاعدة‪ .‬ويس ــاعدنا ه ــذا‬ ‫المنشــور علــى تحويــل المشــكالت إىل حلــول‬ ‫عملي ــة م ــن خالل فه ــم ال ــدور ال ــذي ال غن ــى‬ ‫عن ــه لألوراق النقدي ــة يف المجتم ــع‪ ،‬حي ــث ال‬ ‫يقتص ــر األم ــر عل ــى المدفوع ــات فق ــط‪ ،‬ب ــل‬ ‫يش ــمل الحي ــاة والتعل ــم والمرون ــة والش ــمول‬

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‫األخبار‬

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‫عودة كتالوج العطالت‪ :‬حلم وريق يف شتاء رقمي‬

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‫يف كل موس ــم ع ــطالت‪ ،‬يب ــدو العال ــم‬ ‫وكأن ــه يتوه ــج بكثاف ــة رقمي ــة ‪ -‬توم ــض‬ ‫الشاش ــات حت ــى وق ــت متأخ ــر م ــن اللي ــل‪،‬‬ ‫وتتنب ــأ الخوارزمي ــات برغباتن ــا قب ــل أن‬ ‫نعب ــر عنه ــا‪ ،‬وتتس ــابق المتاج ــر اإللكتروني ــة‬ ‫لمواكب ــة الطلب ــات‪ .‬وم ــع ذل ــك‪ ،‬يف ه ــذا‬ ‫المش ــهد سري ــع التغي ــر‪ ،‬يعي ــد المتس ــوقون‬ ‫يف العدي ــد م ــن البل ــدان اكتش ــاف ش ــيء‬ ‫أبط ــأ وأكث ــر متع ــة بش ــكل مده ــش‪ :‬كتال ــوج‬ ‫الع ــطالت المطب ــوع‪ .‬وبع ــد أن كان ُُيعتق ــد‬ ‫س ــاب ًًقا أن ــه عل ــى وش ــك االختف ــاء‪ ،‬فإن ــه اآلن‬ ‫يس ــتعيد مكان ــة ذات مغ ــزى يف ثقاف ــة‬ ‫التـ ـسوق العالمـ ـية‬ ‫وعب ــر مناط ــق مختلف ــة‪ ،‬تتس ــم الجاذبي ــة‬ ‫باالتســاق الالفــت للنظــر‪ .‬ويف دراســة حديثــة‬ ‫عل ــى أس ــواق متع ــددة‪ ،‬أف ــادت ‪ 68%‬م ــن‬ ‫األس ــر يف المملك ــة المتح ــدة إن اس ــتالم‬ ‫كتال ــوج مطب ــوع "يمث ــل بداي ــة موس ــم‬ ‫العــطالت"‪ .‬يف اليابــان‪ ،‬ال تــزال حــوايل ‪60%‬‬ ‫م ــن الع ــائالت يرجع ــون إىل أدل ــة الهداي ــا‬ ‫الموس ــمية كج ــزء م ــن تقالي ــد رأس الس ــنة‬ ‫الجديــدة‪ .‬ويف ألمانيــا‪ ،‬زاد توزيــع الكتالوجــات‬ ‫الخاص ــة بح ــمالت الش ــتاء بنس ــبة ‪ 11٪‬يف‬ ‫ع ــام ‪ ،2024‬مم ــا يش ــير إىل زي ــادة اإلقب ــال‬ ‫عل ــى م ــوارد التس ــوق الملموس ــة‪ .‬وال‬ ‫يتعل ــق ه ــذا االهتم ــام المتج ــدد بالحني ــن إىل‬ ‫الماضــي؛ بــل بالوضــوح والهــدوء يف موســم‬ ‫غالًبـ ـًا ـ ـما يـ ـكون مرهًقـ ـًا‬ ‫وتبط ــئ الكتالوج ــات م ــن الوتي ــرة‪ .‬ب ــدًال ً م ــن‬ ‫التصف ــح عب ــر ش ــبكات ال نهاي ــة له ــا‪ ،‬ينخ ــرط‬ ‫المتس ــوقون يف وتب ــرة مختلف ــة‪ .‬يف كن ــدا‪،‬‬ ‫أفــاد ‪ 52%‬مــن المتســوقين أن الكتالوجــات‬ ‫"تس ــاعد يف تقلي ــل الحم ــل الرقم ــي الزائ ــد"‬ ‫خالل الع ــطالت‪ .‬ويف الهن ــد‪ ،‬حي ــث تتش ــارك‬

‫األســر متعــددة األجيــال يف التســوق‪ ،‬أفــادت‬ ‫‪ 41%‬م ــن الع ــائالت باس ــتخدام الكتيب ــات‬ ‫المطبوعــة لتنســيق تخطيــط الهدايــا‪ .‬وحتــى‬ ‫يف أس ــتراليا المشمس ــة‪ ،‬حي ــث ُُتقض ــى‬ ‫الع ــطالت يف اله ــواء الطل ــق‪ ،‬يالح ــظ تج ــار‬ ‫التجزئــة أن الكتالوجــات غال ًًبــا مــا ُُتحمــل إىل‬ ‫المقاهــي والشــواطئ ‪ -‬حيــث يتــم تصفحهــا‬ ‫عـ ـلى مـ ـهل ومـ ـشاركتها بحرـ ـية‬ ‫ال ي ــزال اللم ــس إح ــدى نق ــاط الق ــوة الهادئ ــة‬ ‫للطباع ــة‪ .‬أش ــارت األبح ــاث يف إيطالي ــا‬ ‫وفرنس ــا أن الوس ــائط المادي ــة تزي ــد م ــن‬ ‫االحتف ــاظ بالذاك ــرة بنس ــبة تص ــل إىل ‪20%‬‬ ‫مقارنـ ـ ًًة بالرقمي ــة‪ .‬يف الوالي ــات المتح ــدة‪،‬‬ ‫أوضح ــت دراس ــة اس ــتهالكية أجري ــت ع ــام‬ ‫‪ 2025‬أن م ــا يق ــرب م ــن نص ــف جي ــل‬ ‫األلفي ــة وجي ــل زد يش ــعرون بارتب ــاط‬ ‫عاطف ــي أق ــوى بالعالم ــة التجاري ــة عندم ــا‬ ‫مطبوًع ــا‪ .‬تتعم ــق ه ــذه‬ ‫يتلق ــون ش ــيًئًا‬ ‫ً‬ ‫االســتجابة العاطفيــة عندمــا يتفاعــل النــاس‬ ‫م ــع الصفح ــات ‪ -‬ط ــي الزواي ــا‪ ،‬وتحدي ــد‬ ‫العناص ــر‪ ،‬وتدوي ــن المالحظ ــات‪ .‬ترس ــخ‬ ‫ه ــذه الممارس ــات‪ ،‬برغ ــم بس ــاطتها‪ ،‬تجرب ــة‬ ‫التس ــوق بطريق ــة ال تس ــتطيع الواجه ــات‬ ‫الرقمـ ـية محاكاتـ ـها‬ ‫ولك ــن الكتالوج ــات الحديث ــة ليس ــت قطع ــة‬ ‫أثري ــة م ــن الطباع ــة التقليدي ــة‪ ،‬ب ــل تع ــد أداة‬ ‫هجين ــة‪ .‬ويدم ــج تج ــار التجزئ ــة ح ــول العال ــم‬ ‫الطباع ــة م ــع التكنولوجي ــا بط ــرق مدروس ــة‪.‬‬ ‫يف إس ــبانيا‪ ،‬قام ــت إح ــدى العالم ــات‬ ‫التجاري ــة للديك ــور المن ــزيل بدم ــج رم ــوز‬ ‫‪ QR‬يف كتالوجه ــا الش ــتوي وش ــهدت زي ــادة‬ ‫بنس ــبة ‪ 38٪‬يف التح ــويالت عب ــر الهات ــف‬ ‫المحم ــول‪ .‬ويف كوري ــا الجنوبي ــة‪ ،‬قدم ــت‬ ‫إح ــدى ش ــركات التجمي ــل صفح ــات كتال ــوج‬

‫مــزودة بتقنيــة الواقــع المعــزز تتيــح للعــمالء‬ ‫معاين ــة المنتج ــات؛ وكان ــت النتيج ــة زي ــادة‬ ‫بنس ــبة ‪ 25٪‬يف متوس ــط قيم ــة الطل ــب‪ .‬ويف‬ ‫جمي ــع أنح ــاء الوالي ــات المتح ــدة‪ ،‬أف ــادت‬ ‫العالم ــات التجاري ــة أن الع ــمالء الذي ــن‬ ‫يتفاعل ــون م ــع كل م ــن الكتال ــوج والقن ــوات‬ ‫الرقمي ــة ينفق ــون م ــا بي ــن ‪ 20‬و‪ 30%‬أكث ــر‬ ‫م ــن المتس ــوقين عب ــر اإلنترن ــت فق ــط‪.‬‬ ‫الطباـ ـعة ُُتلـ ـهم؛ والرقمـ ـية ُُتكـ ـمل‬ ‫وتمن ــح االس ــتمرارية الكتالوج ــات مي ــزة‬ ‫اســتراتيجية أخــرى‪ .‬بينمــا تختفــي اإلعالنــات‬ ‫ـواٍن‪ ،‬تبق ــى الكتالوج ــات‬ ‫الرقمي ــة يف ث ـ ٍ‬ ‫المطبوع ــة يف المن ــازل لم ــدة ثالث ــة أس ــابيع‬ ‫يف المتوس ــط‪ ،‬وف ًًق ــا لدراس ــات التتب ــع الت ــي‬ ‫أجري ــت يف س ــبع دول‪ .‬ويف أثن ــاء ه ــذه‬ ‫الفتــرة‪ ،‬عــاد ًًة تتــم إعــادة النظــر فيهــا العديــد‬ ‫مــن مــرات ‪ -‬حيــث أفــادت ‪ 61%‬مــن األســر‬ ‫أنه ــا تع ــود إىل نف ــس الكتال ــوج مرتي ــن أو‬ ‫أكث ــر قب ــل اتخ ــاذ الق ــرارات النهائي ــة‪ .‬وعل ــى‬ ‫عك ــس الوس ــائط الرقمي ــة الت ــي تتناف ــس‬ ‫عل ــى ج ــذب االنتب ــاه الف ــوري‪ ،‬يبق ــى‬ ‫الكتالــوج يف هــدوء حتــى يكــون شــخص مــا‬ ‫مـ ـستعًدًا للتفاـ ـعل مـ ـعه‬ ‫وأصبح ــت االس ــتدامة‪ ،‬الت ــي كان ــت مح ــط‬ ‫اهتم ــام س ــاب ًًقا‪ ،‬ركي ــزة أساس ــية يف الطباع ــة‬ ‫الحديث ــة‪ .‬ويف أوروب ــا‪ ،‬يأتي ــاآلن أكث ــر م ــن‬ ‫‪ 70%‬م ــن ورق الكتالوج ــات م ــن غاب ــات‬ ‫مس ــتدامة معتم ــدة‪ .‬لق ــد تحول ــت العدي ــد‬ ‫م ــن ش ــركات الطباع ــة يف أمري ــكا الش ــمالية‬ ‫إىل اس ــتخدام األلي ــاف المع ــاد تدويره ــا‬ ‫واألحب ــار منخفض ــة المركب ــات العضوي ــة‬ ‫المتطاي ــرة‪ ،‬بينم ــا يعتم ــد المصنع ــون يف‬ ‫آس ــيا أس ــاليب إنت ــاج خالي ــة م ــن الم ــاء‬ ‫وموف ــرة للطاق ــة‪ .‬وق ــد سـ ـ ّّهلت ه ــذه‬ ‫التط ــورات عل ــى العالم ــات التجاري ــة تبن ــي‬ ‫الطباع ــة دون المس ــاس بالقي ــم البيئي ــة‪،‬‬ ‫وه ــو أم ــر يالحظ ــه المس ــتهلكون ويقدرون ــه‬ ‫بـ ـشكل متزاـ ـيد‬ ‫إن ع ــودة ظه ــور كتالوج ــات الع ــطالت‬ ‫ليس ــت ع ــودة عاطفي ــة إىل الماض ــي‪ .‬ولكنه ــا‬ ‫اس ــتجابة للف ــراغ العاطف ــي والحس ــي ال ــذي‬ ‫نش ــأه عال ــم مف ــرط يف الرقمن ــة‪ .‬ويف موس ــم‬ ‫يتس ــم بالس ــرعة والتنبيه ــات والتوقع ــات‬ ‫الخوارزمي ــة‪ ،‬يق ــدم الكتال ــوج المطب ــوع ش ــيًئًا‬ ‫أكثــر واقعيــة‪ :‬لحظــة تو ّّقــف‪ ،‬وتجربــة حســية‪،‬‬ ‫وش ــرارة م ــن الخي ــال‪ .‬وق ــد ع ــادت للظه ــور‬ ‫لي ــس ألن الن ــاس يتوق ــون إىل الماض ــي‪ ،‬ب ــل‬ ‫ألنـ ـهم يتوـ ـقون إىل العـ ـمق يف الحاـ ـضر‬ ‫وهك ــذا‪ ،‬ه ــذا الع ــام‪ ،‬بينم ــا ت ــتألأل أض ــواء‬ ‫االحتف ــاالت يف الم ــدن والشاش ــات عل ــى‬ ‫ح ــد س ــواء‪ ،‬يواص ــل كتي ــب مطب ــوع بس ــيط‬ ‫رحلت ــه الهادئ ــة إىل المن ــازل ح ــول العال ــم‪،‬‬ ‫داع ًًي ــا المتس ــوقين إىل التباط ــؤ‪ ،‬والتمه ــل‬ ‫قل ــيًال ً‪ ،‬وإع ــادة اكتش ــاف متع ــة تقلي ــب‬ ‫الصفـ ـحات‬

‫سلسلة تبادل القيادة ‪ FLEX 2025‬تنطلق يف الرياض وتتجه إىل‬ ‫عَمان ومصر‬ ‫َ‬ ‫انطلق ــت بنج ــاح فعالي ــات برنام ــج‬ ‫تب ــادل القي ــادة فيس ــبا (‪FLEX) 2025‬‬ ‫يف المملك ــة العربي ــة الس ــعودية تمهيـ ـًدًا‬ ‫لمع ــرض فيس ــبا الش ــرق األوس ــط ‪.2026‬‬ ‫تــم تنظيــم الحــدث يف الريــاض (‪ 24‬نوفمبــر‬ ‫‪ ،)2025‬وجم ــع كب ــار المتخصصي ــن يف‬ ‫مج ــال الطباع ــة والالفت ــات يف منت ــدى‬ ‫مفت ــوح ع ــن اتجاه ــات الصناع ــة اإلقليمي ــة‬ ‫والعالمي ــة‪ .‬وته ــدف سلس ــلة الفعالي ــات‬ ‫المجاني ــة إىل تعزي ــز تب ــادل المعرف ــة‬ ‫والتع ــاون‪ ،‬وتمكي ــن ق ــادة األعم ــال م ــن‬ ‫التكي ــف م ــع التح ــوالت التكنولوجي ــة‬ ‫والـ ـسلوكية يف الـ ـسوق‬ ‫يض ــم المع ــرض مجموع ــة م ــن األش ــخاص‬ ‫البارزي ــن لتقدي ــم رؤى ح ــول مس ــتقبل‬ ‫صناـ ـعات الطباـ ـعة واالتـ ـصاالت المرئـ ـية‬ ‫ق ــام الح ــدث بتغطي ــة مج ــاالت رئيس ــية بم ــا‬ ‫يف ذل ــك االتجاه ــات العالمي ــة واإلقليمي ــة‬ ‫وتجرب ــة العالم ــة التجاري ــة ومس ــتقبل‬ ‫ع ــروض البي ــع بالتجزئ ــة‪ .‬افتت ــح ني ــل‬ ‫فيلت ــون الرئي ــس التنفي ــذي لفيس ــبا‪،‬‬ ‫الجلس ــات بمعلوم ــات م ــن تع ــداد الطباع ــة‬ ‫لفيس ــبا‪ ،‬حي ــث ق ــدم لمح ــة واضح ــة ع ــن‬ ‫اتجاه ــات الصناع ــة والتحدي ــات والف ــرص‬ ‫الـ ـتي تـ ـشكل المـ ـستقبل‬

‫واختت ــم الرئي ــس التنفي ــذي أمي ــت رادي ــا‬ ‫لمجموع ــة أطل ــس‪ ،‬جلس ــة الي ــوم بتس ــليط‬ ‫الض ــوء عل ــى إمكاني ــة أن يصب ــح الش ــرق‬ ‫األوس ــط مركـ ـ ًًزا عالم ًًي ــا للطباع ــة‪ .‬وق ــد‬ ‫ش ــارك رؤيت ــه ع ــن كيفي ــة تمك ــن المنطق ــة‬ ‫م ــن تخط ــي الح ــدود التقليدي ــة والقي ــام‬ ‫ب ــدور مح ــدد يف تش ــكيل صناع ــة الطباع ــة‬ ‫العالمـ ـية‬ ‫ص ــرح ب ــازل قاس ــم‪ ،‬المدي ــر اإلقليم ــي‬ ‫لفيس ــبا الش ــرق األوس ــط‪“ ،‬كم ــا وعدن ــا‪،‬‬ ‫تعليًم ــا ع ــايل القيم ــة يف المنطق ــة‪،‬‬ ‫نوف ــر‬ ‫ً‬ ‫مدين ـ ًًة تل ــو األخ ــرى‪ ،‬لتمكي ــن المتخصصي ــن‬ ‫يف مج ــال الطباع ــة واالتص ــال الم ــريئ يف‬ ‫جمي ــع أنح ــاء الش ــرق األوس ــط وإفريقي ــا‬

‫وجنــوب آســيا‪ .‬ومــن خالل إعــادة االســتثمار‬ ‫المس ــتمر يف الصناع ــة اإلقليمي ــة‪ ،‬يواص ــل‬ ‫فيس ــبا رب ــط المجتم ــع بمعلمي ــن عالميي ــن‬ ‫وخب ــرات عالمي ــة وقص ــص نج ــاح إقليمي ــة‪،‬‬ ‫مًع ــا إلع ــادة تش ــكيل‬ ‫جميًع ــا‬ ‫يعمل ــون‬ ‫ً‬ ‫ً‬ ‫مس ــتقبل الطباع ــة والالفت ــات يف منطق ــة‬ ‫الـ ـشرق األوـ ـسط وإفريقـ ـيا وجـ ـنوب آـ ـسيا”‬ ‫عَم ــان‪،‬‬ ‫س ــيواصل ‪ FLEX 2025‬جولت ــه يف َ‬ ‫األردن (‪ 26‬نوفمب ــر ‪ )2025‬والقاه ــرة‪،‬‬ ‫مص ــر (‪ 27‬نوفمب ــر ‪ ،)2025‬بمش ــاركة‬ ‫ديب ــي ماكيج ــان‪ ،‬الرئي ــس التنفي ــذي‬ ‫لش ــركة ‪ TEXINTEL‬وس ــفيرة فيس ــبا‬ ‫للمنس ــوجات‪ ،‬وج ــورج س ــيمونيان‪ ،‬عمي ــد‬ ‫كلي ــة الفن ــون التطبيقي ــة يف جامع ــة ب ــدر يف‬ ‫القاه ــرة (‪ )BUC‬كمتحدثـ ـين‬

‫‪ME Printer January-February 2026‬‬

‫دويكارت ــس‪،‬‬ ‫كريس ــتيان‬ ‫ناق ــش‬ ‫المؤس ــس والشري ــك اإلداري لش ــركة‬ ‫‪ ،Matchmaker4Print‬تجرب ــة العالم ــة‬ ‫التجاري ــة واستكش ــف كيفي ــة دع ــم الع ــمالء‬ ‫بحل ــول إبداعي ــة ليس ــت مبتك ــرة فق ــط‪،‬‬ ‫ب ــل تعم ــل ً‬ ‫أيًض ــا عل ــى تعزي ــز الربحي ــة‪.‬‬ ‫وش ــارك دويكارت ــس أدوات ــه لالس ــتدامة‬ ‫والت ــي تغط ــي موض ــوع أهمي ــة الش ــهادات‬ ‫وأفض ــل الممارس ــات‪ ،‬وم ــا تعني ــه الطباع ــة‬ ‫المس ــتدامة ح ًًق ــا‪ ،‬وكيفي ــة حس ــاب البصم ــة‬ ‫الكربوني ــة والح ــد منه ــا‪ ،‬وإمكان ــات‬ ‫منتج ــات ال ــدورة الثاني ــة‪ ،‬وم ــا إذا كان‬ ‫ـاٍل م ــن م ــادة الب ــويل فيني ــل‬ ‫مس ــتقبل خ ـ ٍ‬ ‫كلورـ ـيد يف متـ ـناول الـ ـيد‬ ‫كم ــا استكش ــف ألبرت ــو ماس ــردويت‪،‬‬ ‫المدي ــر اإلداري لمجموع ــة ‪Gruppo‬‬ ‫‪ ،Masserdotti Spa‬مس ــتقبل ع ــروض‬ ‫البي ــع بالتجزئ ــة‪ ،‬وكش ــف ع ــن أس ــئلة ملح ــة‬ ‫مث ــل‪ :‬ه ــل مازلن ــا عل ــى الوق ــت المناس ــب‬ ‫وجاهزي ــن ومواكبي ــن لألح ــداث؟ ه ــل‬ ‫مازال ــت اتجاه ــات التكنولوجي ــا الي ــوم‬ ‫تحم ــل قيم ــة؟ ه ــل تفوق ــت التكنولوجي ــا‬ ‫عل ــى المس ــاحات المادي ــة التقليدي ــة؟ وم ــا‬ ‫التقني ــات األكث ــر تأثي ـ ًًرا الي ــوم والغ ــد‪ ،‬ولم ــن‬ ‫ه ــي مخصص ــة ح ًًق ــا؟‬

‫‪38‬‬

‫األخبار‬

‫شركتي ‪ Chemitech‬و‪ Böttcher‬تحسنان حلول الطباعة يف بالد الشام‬

‫أعلنــت شــركة ‪ Chemitech‬اللبنانيــة لمــواد‬ ‫الطباع ــة‪ ،‬ع ــن ش ــراكة اس ــتراتيجية كب ــرى‬ ‫م ــع ش ــركة ‪ ،Böttcher‬الرائ ــدة يف الس ــوق‬ ‫األلماني ــة يف مج ــال الم ــواد االس ــتهالكية‬ ‫والمكون ــات الخاص ــة بالطباع ــة‪ .‬تمن ــح‬

‫االتفاقي ــة ش ــركة ‪ Chemitech‬حق ــوق‬ ‫توزي ــع مجموع ــة كامل ــة م ــن م ــواد الطباع ــة‬ ‫والحل ــول الخاص ــة بش ــركة بوتش ــر يف لبن ــان‬ ‫و ـ ـسوريا‬ ‫تأسس ــت ش ــركة ‪ Böttcher‬ع ــام ‪،1725‬‬

‫وتق ــوم بتطوي ــر وتوري ــد بك ــرات وأكم ــام‬ ‫مطلي ــة باإليالس ــتومر لمجموع ــة م ــن‬ ‫الصناعــات‪ ،‬بمــا يف ذلــك الطباعــة والتغليــف‬ ‫وتطبيق ــات اللفائ ــف الصناعي ــة‪ .‬توف ــر‬ ‫الش ــركة الت ــي تق ــع يف يف كولوني ــا مجموع ــة‬ ‫متنوع ــة م ــن الفائ ــف وأغلف ــة الطباع ــة‬ ‫والم ــواد الكيميائي ــة المصمم ــة لتحس ــين‬ ‫عملي ــة الطباع ــة‪ ،‬باإلضاف ــة إىل تقدي ــم حل ــول‬ ‫التعبئ ــة والتغلي ــف للطباع ــة األوفس ــت‬ ‫والطباـ ـعة الفليكـ ـسو والطباـ ـعة الحفرـ ـية‬ ‫وق ــال مال ــك م ــراد‪ ،‬الشري ــك التش ــغيلي يف‬ ‫ش ــركة ‪“ ،Chemitech‬يع ــد ه ــذا التحال ــف‬ ‫ج ــز ًًءا م ــن اس ــتراتيجيتنا الجدي ــدة والتزامن ــا‬ ‫المس ــتمر بالتع ــاون م ــع الش ــركات‬ ‫المصنع ــة الرائ ــدة عالم ًًي ــا لم ــواد الطباع ــة‪،‬‬ ‫وذل ــك بع ــد التقيي ــم المس ــتمر الحتياج ــات‬ ‫ـ ـسوق الطباـ ـعة يف لبـ ـنان والمنطـ ـقة”‬ ‫التزاًم ــا متب ــاداًلا‬ ‫تمث ــل ه ــذه الش ــراكة‬ ‫ً‬ ‫بتعزي ــز حل ــول الطباع ــة والخب ــرة الفني ــة‬ ‫الت ــي ال مثي ــل له ــا للش ــركاء اإلقليميي ــن يف‬ ‫منطـ ـقة بالد الـ ـشام‬

‫تطبيق فعاليات فيسبا ينطلق رسم ًًيا ويعد بتجربة أفضل‬

‫‪ME Printer January-February 2026‬‬

‫إن تطبي ــق فعالي ــات فيس ــبا الرس ــمي‬ ‫مت ــاح اآلن وجاه ــز لمس ــاعدة الحض ــور‬ ‫عل ــى تحقي ــق أقص ــى اس ــتفادة م ــن‬ ‫مع ــرض فيس ــبا الش ــرق األوس ــط ‪.2026‬‬ ‫ت ــم تصمي ــم التطبي ــق لتبس ــيط عملي ــة‬ ‫التخطي ــط وتفاع ــل ال ــزوار يف مرك ــز ديب‬ ‫للمع ــا ر ض‬

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‫يس ــاعد تطبي ــق فيس ــبا الوف ــود عل ــى‬ ‫التخطي ــط لزيارته ــم م ــن خالل تقدي ــم‬ ‫نظ ــرة عام ــة ش ــاملة عل ــى العارضي ــن‬ ‫والحض ــور اآلخري ــن‪ ،‬باإلضاف ــة إىل ج ــدول‬ ‫أعم ــال الفعالي ــات‪ .‬إضافـ ـ�ة إىل ذل ــك‪،‬‬ ‫يتمي ــز التطبي ــق بوظيف ــة جدول ــة يومي ــات‬ ‫ش ــخصية وتدوينه ــا لالجتماع ــات وجلس ــات‬ ‫ا لمؤ تـ ـمر ا ت‬ ‫كم ــا يمك ــن للحض ــور استكش ــاف برنام ــج‬ ‫المؤتم ــر بالكام ــل وإنش ــاء ج ــدول زمن ــي‬

‫ش ــخصي ومراس ــلة الحض ــور اآلخري ــن‬ ‫وتنظي ــم االجتماع ــات‪ .‬كم ــا يتي ــح التطبي ــق‬ ‫للمســتخدمين الوصــول إىل رمــز االســتجابة‬ ‫السريع ــة الخ ــاص بمع ــرف الدخ ــول‬ ‫والتنق ــل بس ــهولة عل ــى أرض المع ــرض‬ ‫والتواـ ـصل الـ ـفوري ـ ـمع العارضـ ـين‬ ‫ُُيع ــد التطبي ــق أبس ــط طريق ــة للبق ــاء‬ ‫منظًم ــا‪ ،‬واكتش ــاف ف ــرص جدي ــدة‪،‬‬ ‫ً‬ ‫والحص ــول عل ــى قيم ــة أكب ــر م ــن الوق ــت‬ ‫اـ ـلذي تقضـ ـيه يف الـ ـمكان‬ ‫تطبي ــق فيس ــبا متوف ــر اآلن للتحمي ــل‬ ‫عل ــى متج ــر التطبيق ــات ‪App Store‬‬ ‫وجووج ــل بالي ‪.Google Play‬‬

‫بوبسـت تقـدم رؤى وابتـكارات يف مجـال التعبئـة والتغليـف يف تونـس‬

‫‪ME Printer January-February 2026‬‬

‫جمع ــت بوبس ــت مجتم ــع التغلي ــف يف‬ ‫مدين ــة سوس ــة الس ــاحلية بتون ــس يف‬ ‫أوائ ــل ديس ــمبر لحض ــور فعالي ــة اس ــتمرت‬ ‫عل ــى م ــدار يومي ــن‪ .‬وت ــم تصمي ــم المنت ــدى‬ ‫لتقدي ــم أح ــدث االبت ــكارات واالس ــتدامة يف‬ ‫مج ــاالت الملصق ــات والتغلي ــف الم ــرن‬ ‫والكرت ــون القاب ــل للط ــي والتغلي ــف‬ ‫المـ ـموج‬ ‫ويف الثال ــث والراب ــع م ــن ديس ــمبر ‪،2025‬‬ ‫اس ــتقبلت بوبس ــت أكث ــر م ــن ‪ 150‬مش ــارًكًا‬ ‫يف منتج ــع وس ــبا سوس ــة بي ــرل ماري ــوت‬ ‫لحض ــور برنام ــج مل ــيء بالع ــروض‬ ‫التقديمي ــة وف ــرص التواص ــل‪ .‬كم ــا ُ‬ ‫ُخص ــص‬ ‫الي ــوم األول م ــن المع ــرض للكرت ــون‬ ‫المم ــوج‪ ،‬بينم ــا ُ‬ ‫ُخص ــص الي ــوم الث ــاين‬ ‫لش ــركات تحوي ــل الملصق ــات والتغلي ــف‬ ‫الم ــرن‪ .‬وتمي ــز ج ــدول األعم ــال بمجموع ــة‬ ‫واس ــعة م ــن المتحدثي ــن الخب ــراء م ــن‬ ‫ش ــركة بوبس ــت‪ ،‬إىل جان ــب ممثلي ــن م ــن‬ ‫الشــركات الشريكــة بمــا يف ذلــك‪Baumer :‬‬ ‫‪ hhs‬و‪ Esko‬و‪ KURZ‬و‪ Packitoo‬و‬ ‫‪ Reifenhäuser‬و‪ ،Rossini‬الذي ــن تناول ــوا‬ ‫مجتمعي ــن أه ــم الموضوع ــات المؤث ــرة‬ ‫حالًيـ ـًا عـ ـلى الصناـ ـعة‬ ‫ص ــرح إري ــك باف ــون‪ ،‬مدي ــر األعم ــال يف‬ ‫ش ــركة بوبس ــت لمنطق ــة الش ــرق األوس ــط‬ ‫وفريقي ــا وتركي ــا والقوق ــاز‪“ ،‬أتاح ــت جول ــة‬ ‫بوبس ــت الترويجي ــة يف تون ــس للمصّنّعي ــن‬ ‫فرص ــة استكش ــاف ف ــرص جدي ــدة للنم ــو‬ ‫والتمي ــز التش ــغيلي يف جمي ــع قطاع ــات‬ ‫التعبئ ــة والتغلي ــف”‪ .‬وأض ــاف‪“ ،‬بفض ــل‬ ‫برنام ــج المتحدثي ــن المتمي ــز وحض ــور‬

‫الش ــركاء االس ــتراتيجيين‪ ،‬أوض ــح الح ــدث‬ ‫بش ــكل مث ــايل مش ــاركة ش ــركة بوبس ــت‬ ‫وريادته ــا يف ش ــمال إفريقي ــا‪ .‬ويس ــرين أن‬ ‫أبلغك ــم ب ــأن ردود الفع ــل كان ــت إيجابي ــة‬ ‫للغا ـ ـية”‬ ‫وبالنس ــبة لصناع ــة ال ــورق المق ــوى‪ ،‬فق ــد‬ ‫انص ــب التركي ــز عل ــى آل ــة ط ــي ولص ــق‬ ‫ال ــورق المق ــوى الجدي ــدة م ــن ط ــراز‬ ‫‪ NOVAFFG‬م ــن بوبس ــت‪ .‬يق ــدم ه ــذا‬ ‫الح ــل الكام ــل لصن ــع الصنادي ــق‪ ،‬وال ــذي‬ ‫محّس ــنة وتصمي ــم بس ــيط‪،‬‬ ‫يتمي ــز ببصم ــة‬ ‫ّ‬ ‫نس ــبة س ــعر إىل أداء تنافس ــية للغاي ــة‪.‬‬ ‫كم ــا ت ــم ع ــرض مجموع ــة حل ــول التحوي ــل‬ ‫م ــن ‪ ETERNA‬كخي ــار آخ ــر فع ــال م ــن‬ ‫حي ــث التكلف ــة لتغلي ــف الكرت ــون المم ــوج‪.‬‬ ‫ويمك ــن لمتخصص ــي الكرت ــون القاب ــل‬ ‫للط ــي التع ــرف عل ــى مفه ــوم التعبئ ــة‬ ‫والتغلي ــف الرائ ــد الخ ــايل م ــن العي ــوب‬ ‫م ــن ش ــركة بوبس ــت‪ ،‬ومنص ــة ‪DIGITAL‬‬ ‫‪ MASTER 55‬المتكامل ــة المصمم ــة‬ ‫خصيًصـ ـًا للكرـ ـتون الخفـ ـيف‬ ‫أم ــا التغلي ــف الم ــرن‪ ،‬فق ــد كان ــت المطبع ــة‬ ‫المعياري ــة ‪ VISION CI‬وجه ــاز التغلي ــف‬ ‫متع ــدد التقني ــات ‪NOVALAM 800‬‬ ‫ًج ــا قوًيً ــا‬ ‫مح ــط األنظ ــار‪ ،‬حي ــث قدم ــوا مزي ً‬ ‫لإلنت ــاج الفع ــال‪ .‬أم ــا بالنس ــبة لملصق ــات‬ ‫الفليكس ــو المدمج ــة‪ ،‬فق ــد كان نج ــم‬ ‫الع ــرض ه ــو ‪ ،MASTER M5‬وه ــي آل ــة‬ ‫طباع ــة ملصق ــات وتغلي ــف مرن ــة متع ــددة‬ ‫االســتخدامات تعمــل بشــكل آيل‪ .‬وشــملت‬ ‫الموضوع ــات األخ ــرى الت ــي ت ــم تناوله ــا‬ ‫منص ــة بوبس ــت كونك ــت ‪ -‬وه ــي منص ــة‬

‫رقمي ــة قائم ــة عل ــى الس ــحابة ورقمن ــة‬ ‫الطباع ــة بالحف ــر وأح ــدث االبت ــكارات يف‬ ‫ال ــطالء والتغطي ــة المعدني ــة والتمي ــز يف‬ ‫أداء األدوات وحل ــول تموي ــل المع ــدات‬ ‫ودـ ـعم وخدـ ـمات بوبـ ـست‬ ‫ش ــكل االبت ــكار والتع ــاون بي ــن الش ــركاء‬ ‫ج ــز ًًءا كبيـ ـ ًًرا م ــن البرنام ــج‪ ،‬حي ــث قدم ــت‬ ‫شــركة ‪ KURZ‬محادثــات بشــأن االتجاهــات‬ ‫الجدي ــدة يف الزخرف ــة الرقمي ــة والتش ــطيب‬ ‫المس ــتدام‪ ،‬واالبت ــكار يف تكنولوجي ــا اللص ــق‬ ‫م ــن ش ــركة ‪ .Baumer hhs‬كم ــا ت ــم ع ــرض‬ ‫برنام ــج ‪ ،Packitoo HIPE‬وه ــو برنام ــج‬ ‫مدع ــوم بال ــذكاء االصطناع ــي يق ــوم بتكوي ــن‬ ‫وحس ــاب وإنش ــاء ع ــروض األس ــعار‪ ،‬بينم ــا‬ ‫أوضح ــت كلم ــة ش ــركة ‪ Esko‬مزاي ــا‬ ‫تعاونه ــا م ــع بوبس ــت‪ .‬تناول ــت ش ــركة‬ ‫‪ Reifenhäuser‬مس ــتقبل إنت ــاج األفالم‬ ‫البالس ــتيكية‪ ،‬وتناول ــت ش ــركة ‪Rossini‬‬ ‫تحدي ــات االبت ــكار المس ــتدام يف مع ــدات‬ ‫الطبا ـ ـعة‬

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‫األخبار‬

‫شركة‪ AHPlastic‬تعززاإلنتاجمعمطبعة‪ VISIONCI‬الجديدةمنبوبست‬

‫اس ــتثمرت ش ــركة ‪،AH Plastic Products‬‬ ‫الرائ ــدة يف مج ــال حل ــول التعبئ ــة والتغلي ــف‬ ‫يف المملك ــة العربي ــة الس ــعودية‪ ،‬يف‬ ‫أح ــدث جي ــل م ــن آالت الطباع ــة الفليكس ــو‬ ‫‪ VISION CI‬م ــن بوبس ــت‪ .‬يه ــدف ه ــذا‬ ‫الق ــرار االس ــتراتيجي إىل رف ــع ج ــودة الطباع ــة‬ ‫والكـ ـفاءة واألداء المـ ـستدام للـ ـشركة‬ ‫ُُتع ــد آل ــة الطباع ــة الفليكس ــو ‪ VISION CI‬م ــن‬

‫بوبس ــت حًال ً ع ــايل األداء للتغلي ــف الم ــرن‪،‬‬ ‫ًج ــا م ــن األتمت ــة المتقدم ــة‬ ‫حي ــث توف ــر مزي ً‬ ‫وج ــودة الطباع ــة الفائق ــة والتش ــغيل الفع ــال‬ ‫م ــن حي ــث التكلف ــة‪ .‬يضم ــن تصميمه ــا الق ــوي‬ ‫وميزاته ــا المض ــادة لالهت ــزاز دق ــة رس ــومية‬ ‫عالي ــة واتس ــاق الطباع ــة بس ــرعات تص ــل إىل‬ ‫‪ 500‬متر‪/‬دقيقــة‪ ،‬علــى مجموعــة متنوعــة مــن‬ ‫الركاــئز‪ ،‬بــما يف ذــلك األفالم واــلورق والصفاــئح‬

‫تق ــوم تقني ــات األتمت ــة الرئيس ــية‪ ،‬مث ــل‬ ‫‪ ،smartSET‬وه ــو نظ ــام ش ــبه آيل لطباع ــة‬ ‫وتس ــجيل اللوح ــات‪ ،‬و‪ ،smartGPS‬وه ــي‬ ‫مي ــزة متقدم ــة اختياري ــة تعم ــل عل ــى أتمت ــة‬ ‫عملي ــة التس ــجيل وتس ــجيل اللوح ــات دون‬ ‫اتص ــال باإلنترن ــت أثن ــاء مرحل ــة تركي ــب‬ ‫اللوحــة‪ ،‬بتقليــل أوقــات تغييــر المهــام والهــادر‬ ‫بشــكل كبيــر‪ .‬كمــا تــم تصميــم هــذه المطبعــة‬ ‫بحج ــم مري ــح مدم ــج لس ــهولة االس ــتخدام‬ ‫والصيان ــة‪ ،‬وتتضم ــن تقني ــة ‪smartCLEAN‬‬ ‫الت ــي تدع ــم اإلنت ــاج المس ــتدام م ــن خالل‬ ‫توفي ــر الحب ــر والركائ ــز‪ ،‬باإلضاف ــة إىل نظ ــام‬ ‫‪ smartVIEW‬لرؤـ ـية مثالـ ـية للـ ـشبكة‬ ‫تتح ــد ه ــذه المي ــزات لتوفي ــر مطبع ــة عالي ــة‬ ‫الكف ــاءة والموثوقي ــة وس ــهولة االس ــتخدام‪،‬‬ ‫والت ــي يمكنه ــا التعام ــل م ــع م ــدد زمني ــة‬ ‫مختلف ــة م ــن الوظائ ــف وتلبي ــة معايي ــر‬ ‫الـ ـجودة الصارـ ـمة‬ ‫وتعلي ًًق ــا عل ــى االس ــتحواذ‪ ،‬ق ــال عب ــد ال ــسالم‬ ‫ط ــه‪ ،‬مدي ــر تطوي ــر اإلنت ــاج والمدي ــر الفن ــي يف‬ ‫ش ــركة ‪“ ،AH Plastic‬تمث ــل آل ــة ‪VISION CI‬‬ ‫نقط ــة تح ــول بالنس ــبة لش ــركة ‪،AH Plastic‬‬ ‫حي ــث تس ــاعدنا عل ــى تقدي ــم ج ــودة وخدم ــة‬ ‫عالمـ ـية المـ ـستوى لعمالئـ ـنا”‬ ‫تعم ــل ش ــركة ‪ AH Plastic‬يف تصني ــع‬ ‫وتصدي ــر م ــواد التعبئ ــة والتغلي ــف المرن ــة‪،‬‬ ‫وتخ ــدم بش ــكل أساس ــي صناع ــات األغذي ــة‬ ‫والمـ ـشروبات واألدوـ ـية‬

‫بوبست والشركاء تسعى لتحويل صناعتي الطباعة والتغليف‬ ‫والملصق ــات‪،‬‬ ‫الم ــرن‬ ‫والتغلي ــف‬ ‫والمع ــرض مفت ــوح لمحت ــريف الصناع ــة‬ ‫الذي ــن يس ــعون إىل تحس ــين العملي ــات‬ ‫واستكـ ـشاف التقنـ ـيات المـ ـستقبلية‬

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‫يه ــدف الح ــدث إىل إع ــادة تعري ــف الكف ــاءة‬ ‫والمتان ــة واالبت ــكار داخ ــل القط ــاع‪ ،‬وتوفي ــر‬ ‫منص ــة للمش ــاركين للتواص ــل م ــع خب ــراء‬ ‫الصناع ــة واستكش ــاف الحل ــول المصمم ــة‬ ‫لتعزي ــز األداء وإطالق العن ــان إلمكان ــات‬ ‫األعـ ـمال‬

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‫يف إط ــار الجه ــود الكبي ــرة المبذول ــة‬ ‫لتسري ــع االبت ــكار واالس ــتدامة يف قطاع ــي‬ ‫التعبئ ــة والتغلي ــف والطباع ــة‪ ،‬تس ــتعد‬ ‫ش ــركة بوبس ــت الرائ ــدة يف ه ــذا المج ــال‬ ‫الس ــتضافة ح ــدث حص ــري لم ــدة يومي ــن‬ ‫م ــع الش ــركاء ‪ Baumer‬و‪ CITO‬و‪Esko‬‬

‫و‪ ETERNA‬و‪ KURZ‬و‪ Packitoo‬و‬ ‫‪ Reifenhäuser‬و‪ ،Rossini‬يف منتج ــع‬ ‫وـ ـسبا بـ ـيرل مارـ ـيوت يف سوـ ـسة‪ ،‬توـ ـنس‬ ‫س ــيركز الح ــدث ال ــذي سيس ــتمر يومي ــن‬ ‫(‪ 3-4‬ديس ــمبر ‪ )2025‬عل ــى تط ــورات‬ ‫الكرت ــون المس ــطح والكرت ــون المم ــوج‬

‫كم ــا أن البرنام ــج الممت ــد عل ــى يومي ــن‬ ‫مصم ــم لتلبي ــة احتياج ــات قطاع ــات‬ ‫صناعي ــة مح ــددة‪ .‬وس ــيهتم مؤتم ــر الثال ــث‬ ‫م ــن ديس ــمبر ‪ 2025‬مخص ــص للكرت ــون‬ ‫المس ــطح والكرت ــون المم ــوج‪ ،‬بينم ــا‬ ‫س ــيركز مؤتم ــر الراب ــع م ــن ديس ــمبر ‪2025‬‬ ‫عـ ـلى التغلـ ـيف الـ ـمرن وإنـ ـتاج الملصـ ـقات‬ ‫سيكتس ــب المش ــاركون رؤى وأف ــكار‬ ‫بش ــأن أح ــدث التط ــورات التكنولوجي ــة‬ ‫والتع ــاون يف تش ــكيل مس ــتقبل صناع ــة‬ ‫التعبـ ـئة والتغلـ ـيف‬

‫األخبار‬

‫فيسبا الشرق األوسط يكشف عن برنامج المؤتمر لعام ‪2026‬‬ ‫مؤتم ــر ‪ FESPA‬المج ــاين يس ــتمر لثالث ــة‬ ‫أي ــام الستكش ــاف تح ــول الس ــوق اإلقليم ــي‬ ‫والتوس ــع ال ــدويل والتصمي ــم الرقم ــي‬ ‫واالس ــتدامة واألتمت ــة؛ س ــتحتفل الن ــدوة‬ ‫الشــاملة بنمــو الصناعــة والتعــاون العالمــي‬ ‫ومس ــتقبل الطباع ــة‬ ‫أعل ــن فيس ــبا الش ــرق األوس ــط‪ ،‬المنص ــة‬ ‫المتخصص ــة يف المنطق ــة لصناع ــات الطباع ــة‬ ‫الرقمي ــة والمنس ــوجات والالفت ــات وطباع ــة‬ ‫الشاش ــة العالمي ــة‪ ،‬ع ــن برنام ــج المؤتم ــر‬ ‫لنس ــخة ع ــام ‪.2026‬‬ ‫س ــيقام المؤتم ــر ال ــذي سيس ــتمر لثالث ــة أي ــام‬ ‫م ــن ‪ 13‬إىل ‪ 15‬يناي ــر ‪ 2026‬يف مرك ــز ديب‬ ‫للمع ــارض‪ ،‬وسيس ــلط الض ــوء عل ــى النم ــو‬ ‫المس ــتمر والتن ــوع يف قطاع ــي الطباع ــة‬ ‫والالفتــات يف الشــرق األوســط وعلــى الفــرص‬ ‫الجدي ــدة واالتجاه ــات المس ــتقبلية لتطوي ــر‬ ‫األعـ ـمال عـ ـبر ـ ـهذه القطاـ ـعات‬ ‫يعكــس جــدول األعمــال االحتياجــات المتطورة‬ ‫لســوق إقليميــة سريعــة التوســع‪ ،‬مــع التركيــز‬ ‫عل ــى مب ــادئ بن ــاء األعم ــال واالس ــتدامة‬ ‫والتقني ــات الجدي ــدة وال ــرؤى المس ــتقبلية‬ ‫ودم ــج ال ــذكاء االصطناع ــي وتعزي ــز الت ــزام‬ ‫فيس ــبا بتب ــادل المعرف ــة والتطوي ــر المهن ــي‬ ‫والتـ ـقدم القطاـ ـعي عـ ـلى الـ ـمدى الطوـ ـيل‬ ‫س ــيتناول الي ــوم االفتتاح ــي تط ــور صناع ــة‬ ‫الطباع ــة يف المنطق ــة‪ .‬وس ــيقدم ج ــورج‬ ‫س ــيمونيان‪ ،‬عمي ــد كلي ــة الفن ــون التطبيقي ــة‬ ‫بجامع ــة ب ــدر يف القاه ــرة‪ ،‬تحل ــيًال ً تاريخ ًًي ــا‬ ‫للتحــوالت التــي شــكلت العقــد الماضــي‪ ،‬مــن‬ ‫توس ــع التقني ــات الرقمي ــة إىل تغي ــر توقع ــات‬ ‫الـ ـعمالء عـ ـبر األـ ـسواق المحلـ ـية والعالمـ ـية‬ ‫وبن ــا�ء عل ــى موض ــوع نم ــو األعم ــال‪،‬‬ ‫سيســتعرض جــون بايلــي‪ ،‬الرئيــس التنفيــذي‬ ‫لش ــركة ‪ ،Precision Proco‬رحلت ــه المتعمق ــة‬ ‫م ــن إدارة ش ــركة طباع ــة محلي ــة يف المملك ــة‬ ‫المتح ــدة إىل أن يصب ــح شري ــك إنت ــاج دول ًًي ــا‪،‬‬ ‫حي ــث يق ــدم نظ ــرة ثاقب ــة ع ــن تحدي ــد الوق ــت‬ ‫المناس ــب للتوس ــع‪ ،‬وإنش ــاء عالق ــات عالمي ــة‬ ‫موثوق ــة‪ ،‬والحف ــاظ عل ــى هوي ــة العالم ــة‬ ‫التجاريــة أثنــاء التوســع عبــر الحــدود‪ ،‬باإلضافــة‬ ‫إىل تحدي ــد الف ــرص الت ــي تخلقه ــا التكنولوجي ــا‬ ‫الجدـ ـيدة للصناـ ـعة‬

‫‪ME Printer January-February 2026‬‬

‫وقــال بايلــي‪“ ،‬ال يقتصــر التحــول الرقمــي علــى‬ ‫تبن ــي تقني ــات جدي ــدة‪ ،‬ب ــل يتعل ــق بعقلي ــة‬ ‫العم ــل ‪ -‬م ــن القي ــادة إىل المش ــغلين‪ .‬بمج ــرد‬ ‫أن يب ــدأ موظف ــوك بالتفكي ــر الرقم ــي أوًالً‪،‬‬ ‫س ــتتوقف ع ــن قي ــاس النج ــاح بتكلف ــة كل‬ ‫ورق ــة‪ ،‬وتب ــدأ بالتركي ــز عل ــى الس ــرعة والمرون ــة‬ ‫والخـ ـبرة”‬ ‫وأض ــاف‪ُُ “ ،‬يمث ــل ال ــذكاء االصطناع ــي فرصـ ـًةً‬ ‫ن ــادر ًًة يف قط ــاع الطباع ــة‪ .‬م ــن يتب ّّن ــاه ب ــذكا ٍٍء‬ ‫ومســؤولية ســيزدهر ‪ -‬مــن ال ُُيخاطــر بالتخلــف‬ ‫عــن الركــب‪ .‬لهــذا الســبب‪ ،‬أنــا متحمــس لرؤيــة‬

‫كي ــف تتبن ــى منطق ــة دول مجل ــس التع ــاون‬ ‫الخليـ ـجي االبـ ـتكار بالفـ ـعل”‬ ‫ومــع تقــدم المملكــة العربيــة الســعودية كمركز‬ ‫تج ــاري اس ــتراتيجي‪ ،‬س ــيوضح أمي ــت رادي ــا‪،‬‬ ‫المؤس ــس والرئي ــس التنفي ــذي لمجموع ــة‬ ‫أطل ــس‪ ،‬كي ــف تعم ــل رؤي ــة ‪ 2030‬ومش ــاريع‬ ‫التنمي ــة الكب ــرى المدعوم ــة م ــن الحكوم ــة‬ ‫علــى توفيــر فــرص جديــدة لمقدمــي خدمــات‬ ‫الطباع ــة‪ .‬س ــيحصل الحض ــور عل ــى إرش ــادات‬ ‫عملي ــة بش ــأن دخ ــول الس ــوق وتطوي ــر‬ ‫الشــراكات والمشــهد التنظيمــي يف واحــدة مــن‬ ‫أـ ـسرع األـ ـسواق نـ ـ ًمًوا يف ـ ـهذا القـ ـطاع‬ ‫س ــيتناول الي ــوم الث ــاين مج ــال التح ــول‬ ‫اإلبداع ــي والرقم ــي‪ ،‬م ــع كري ــس مي ــن‪،‬‬ ‫المؤس ــس والرئي ــس التنفي ــذي لش ــركة‬ ‫‪ ،Digital Ink‬ال ــذي يفح ــص الق ــوة المتنامي ــة‬ ‫لمنطقــة الشــرق األوســط كمركــز للطباعــة عنــد‬ ‫الطـ ـلب‬ ‫وق ــال كري ــس مي ــن‪“ ،‬يف فيس ــبا الش ــرق‬ ‫األوس ــط‪ ،‬هدفن ــا ه ــو رب ــط أوروب ــا وآس ــيا‬ ‫وإفريقي ــا بي ــن البرمجي ــات واإلنت ــاج وبي ــن‬ ‫اإلب ــداع واألتمت ــة‪ .‬إمكان ــات الطباع ــة عن ــد‬ ‫الطلــب يف المنطقــة هائلــة‪ ،‬واألشــخاص الذيــن‬ ‫يقودونـ ـها ـ ـهم ـ ـما يجعلـ ـها مثـ ـيرة”‬ ‫ستستكشــف الجلســات األخــرى يف هــذا اليــوم‬ ‫كي ــف يلع ــب التصمي ــم البص ــري والالفت ــات‬ ‫اآلن دو ًًرا ال يتجــزأ يف تشــكيل تجــارب وبيئــات‬ ‫العالمــة التجاريــة‪ ،‬مــع رؤى مــن نيتــا أوديديــرا‪،‬‬ ‫مدي ــرة االس ــتراتيجية يف ‪Blue Rhine‬‬ ‫‪.Industries‬‬ ‫كم ــا س ــيكون قط ــاع طباع ــة المالب ــس تح ــت‬ ‫دائ ــرة االهتم ــام‪ ،‬م ــع التركي ــز عل ــى تط ــوره‬ ‫السريــع والتــوازن بيــن اإلبــداع والجــودة وكفــاءة‬ ‫اإلنت ــاج‪ .‬وس ــيقدم كارل ــو بيب ــي‪ ،‬مؤس ــس‬ ‫‪ ،KOSHIMA.AI‬جلس ــة عملي ــة توض ــح كي ــف‬ ‫يمك ــن لش ــركات الطباع ــة دم ــج أدوات ال ــذكاء‬ ‫االصطناع ــي التوليدي ــة مث ــل ‪ ChatGPT‬يف‬ ‫س ــير العم ــل اليوم ــي لدع ــم البح ــث وإنش ــاء‬

‫المحـ ـتوى وتحـ ـسين اـ ـستجابة الـ ـعمالء‬ ‫يف الي ــوم الثال ــث‪ ،‬س ــيركز البرنام ــج ع ــن‬ ‫االس ــتدامة ومس ــتقبل اإلنت ــاج‪ .‬وس ــتناقش‬ ‫كل م ــن ديب ــورا إيزاب ــيال توبين ــج‪ ،‬رئيس ــة‬ ‫االس ــتدامة المؤسس ــية والش ــؤون الحكومي ــة‬ ‫يف ش ــركة إبس ــون الش ــرق األوس ــط‪ ،‬وراي ــا‬ ‫م ــكاوي‪ ،‬المدي ــرة الس ــابقة لش ــركة ‪ 3M‬يف‬ ‫أوروبــا والشــرق األوســط وإفريقيــا‪ ،‬كيفيــة دمــج‬ ‫االســتدامة يف الثقافــة التنظيميــة‪ ،‬مــع التركيــز‬ ‫عل ــى الحدي ــث ع ــن كيفي ــة تمك ــن الش ــركات‬ ‫مــن مواءمــة الفــرق والعمليــات والقيــم لدعــم‬ ‫االلتزاـ ـمات البيئـ ـية طويـ ـلة األـ ـجل‬ ‫ويف خت ــام اإلج ــراءات‪ ،‬س ــيقدم م ــارك بوي ــت‪،‬‬ ‫المحل ــل الرئيس ــي يف ش ــركة ‪Keypoint‬‬ ‫‪ ،Intelligence‬جلس ــة استش ــرافية بعن ــوان‬ ‫“الطباعــة المســتقبلية‪ :‬خطــوات نحــو األتمتــة”‪،‬‬ ‫والت ــي تستكش ــف موضوع ــات مث ــل الكف ــاءة‬ ‫التـ ـشغيلية وتقلـ ـيل اـ ـستهالك الـ ـموارد‬ ‫وعل ــق ب ــازل قاس ــم‪ ،‬المدي ــر اإلقليم ــي لفيس ــبا‬ ‫الش ــرق األوس ــط‪ ،‬ع ــن البرنام ــج ق ــائاًلا ‪“ :‬تظ ــل‬ ‫منطق ــة الش ــرق األوس ــط واح ــدة م ــن أكث ــر‬ ‫المناط ــق حيوي ــة يف مج ــال االتص ــاالت‬ ‫المطبوع ــة والمرئي ــة‪ ،‬م ــع الطل ــب الق ــوي‬ ‫واالس ــتثمارات الجدي ــدة والتع ــاون العالم ــي‬ ‫المتزاـ ـيد”‬ ‫“ُصمــم برنامــج مؤتمــر ‪ 2026‬لتزويــد‬ ‫وَأَضــاف‪ُ ،‬‬ ‫الش ــركات ب ــرؤى اس ــتراتيجية وأدوات عملي ــة‪،‬‬ ‫ب ــد ًًءا م ــن دخ ــول األس ــواق عالي ــة النم ــو مث ــل‬ ‫المملك ــة العربي ــة الس ــعودية‪ ،‬وصـ ـواًلا إىل‬ ‫التوس ــع م ــن خالل التح ــول الرقم ــي‪ ،‬وتعزي ــز‬ ‫اإلنت ــاج اإلبداع ــي‪ ،‬وترس ــيخ االس ــتدامة‪ .‬نح ــن‬ ‫ملتزم ــون بتوفي ــر منص ــة لتب ــادل المعرف ــة‬ ‫بانفــتاح‪ ،‬مــما ُُيمّكــّن القــطاع ــمن النــمو مًعـ ـًا”‬ ‫لتس ــجيل ال ــزوار‪ُُ ،‬يرج ــى تس ــجيل الدخ ــول إىل‬ ‫‪www.fespamiddleast.com‬‬ ‫يمك ــن لمحت ــريف الصناع ــة اآلن الحص ــول‬ ‫عل ــى دخ ــول مج ــاين باس ــتخدام ك ــود الخص ــم‬ ‫‪.FMEM604‬‬

‫‪42‬‬

‫‪MF-02-1824692‬‬

‫مالحظة المحرر‬

‫‪VOL. 27‬‬ ‫‪26‬‬ ‫‪ISSUE 205‬‬ ‫‪204‬‬ ‫‪MF-02-1824692‬‬

‫مجلة شهرية شاملة مختصة فـي عالم‬

‫‪November-December‬‬ ‫‪January-February‬‬

‫‪2025‬‬ ‫‪2026‬‬

‫الطباعة فـي الشرق األوسط‬ ‫المجلد رقم ‪ / 2۷‬العدد رقم ‪ / 205‬لشهر يناير‪ -‬فبراير عام ‪202۶‬‬

‫الطباعة يف الشرق األوسط تشهد ديناميكة هائلة يف‬ ‫دول التعاون الخليجي‬

‫‪ME Printer January-February 2026‬‬

‫كونيـج وباوييـر تنشـر ورقـة بيضـاء عـن‬ ‫دور األوراق النقديـة‬

‫‪43‬‬

‫تدخل صناعة الطباعة والتغليف مرحلة محورية‪ ،‬تتميز بتسارع االبتكار وتزايد‬ ‫االلتزامات باالستدامة وتوسع الفرص اإلقليمية والعالمية‪ .‬يعكس هذا العدد‬ ‫من مجلة ‪ ME Printer‬صناعة يف حالة حركتها‪ ،‬صناعة ال تتكيف مع التغيير‬ ‫فقط‪ ،‬بل تشكل مستقبلها بنشاط يف جميع أنحاء الشرق األوسط وخارجه‪.‬‬ ‫بينما تستعد منصات الصناعة الرئيسية مثل فيسبا الشرق األوسط ومعرض‬ ‫‪ SGI‬ومعرض الخليج للطباعة والتغليف إلصداراتها القادمة يف عام ‪،2026‬‬ ‫فإنها تؤكد دورها كمراكز أساسية لألعمال والمعرفة‪ .‬تواصل هذه الفعاليات‬ ‫الجمع بين مزودي التكنولوجيا والمحولين وأصحاب العالمات التجارية وصناع‬ ‫القرار‪ ،‬مما ينشيء الروابط التي تدفع االستثمار واالبتكار والنمو طويل المدى‪.‬‬ ‫وقد انتقلت االستدامة من مجرد نوايا إىل التطبيق الفعلي‪ .‬يف مختلف أنحاء‬ ‫ً‬ ‫مدفوعًة‬ ‫المنطقة‪ ،‬تدمج الشركات المسؤولية البيئية يف صميم عملياتها‪،‬‬ ‫بالتشريعات وطلب العمالء والرؤية االستراتيجية‪ .‬تشير مبادرات مثل التعاون‬ ‫بين مجلس البحوث الطبية وشركة أمنية يف الكويت كيف يمكن للشراكات أن‬ ‫تترجم أهداف االستدامة إىل إجراءات عملية قابلة للتوسع‪ ،‬مما يدعم نماذج‬ ‫االقتصاد الدائري مع فتح مسارات تجارية جديدة‪.‬‬ ‫ويف الوقت نفسه‪ ،‬أصبح ر ّّواد الصناعة اإلقليميون يتجهون بشكل متزايد نحو‬ ‫الخارج‪ .‬ويركز استحواذ مجموعة ‪ Multiply Media Group‬على ‪London‬‬ ‫‪ Lites‬على الثقة المتزايدة لدى شركات الشرق األوسط يف المنافسة والتوسع‬ ‫ً‬ ‫نطاًقا‪ ،‬حيث يتم‬ ‫يف األسواق العالمية‪ .‬ويعكس هذا التوسع تحوًال ً أوسع‬ ‫االستفادة من الخبرات اإلقليمية ورأس المال واالبتكار خارج الحدود التقليدية‪،‬‬ ‫ال سيما يف القطاعات ذات النمو المرتفع مثل وسائل اإلعالم الرقمية المتميزة‬ ‫الخارجية‪.‬‬ ‫تستمر المملكة العربية السعودية يف البقاء يف قلب هذا التحول‪ .‬وبفضل الدعم‬ ‫من رؤية ‪ ،2030‬يؤدي التطور السريع للبنية التحتية والتنويع يف المملكة‬ ‫إىل زيادة الطلب القوي يف مجاالت الالفتات والملصقات والتغليف والطباعة‬ ‫المكتبية‪ .‬ومع توقعات بوصول سوق الالفتات والملصقات إىل ‪ 492‬مليون‬ ‫دوالر بحلول عام ‪ ،2027‬ومع إدخال تقنيات جديدة مثل طابعات زيروكس‬ ‫السعودية متعددة الوظائف المتقدمة‪ ،‬يوفر السوق النطاق الكبير والفرص‬ ‫طويلة المدى ألصحاب المصلحة يف الصناعة‪.‬‬ ‫وعلى الصعيد العالمي‪ ،‬يمثل إطالق ‪( Sustainable Print Manifesto‬بيان‬ ‫الطباعة المستدامة) عالمة فارقة مهمة لهذه الصناعة‪ .‬وتم تطويره بتعاون قادة‬ ‫ّحًدًا وعمل ًًيا لإلنتاج المسؤول واالستخدام‬ ‫الطباعة حول العالم‪ ،‬ويقّدّم إطا ًًرا مو ّ‬ ‫وإدارة نهاية العمر االفتراضي للمنتجات‪ .‬أكثر من كونه مجموعة مبادئ‪ ،‬يعكس‬ ‫مًعا‪.‬‬ ‫البيان إدراًكًا مشترًكًا بأن االستدامة والقدرة التنافسية يجب أن تتقدما ً‬ ‫وبالرغم من تسارع وتيرة التكنولوجيا‪ ،‬ال تزال الطباعة ُُتظهر أهميتها العاطفية‬ ‫والتجارية الفريدة‪ .‬وتتناول مقالتنا المميزة‪“ ،‬عودة كتالوج العطالت‪ :‬حلم وريق‬ ‫يف شتاء رقمي”‪ ،‬كيف تستعيد الكتالوجات المطبوعة قيمتها حيث تسعى‬ ‫العالمات التجارية إىل تحقيق تفاعل أعمق وتميز أكبر يف سوق رقمي متنامي‪.‬‬ ‫تعكس عودة هذا الشكل قدرة الطباعة على تحقيق التأثير وبناء الثقة وتأسيس‬ ‫روابط دائمة‪.‬‬ ‫ُُتجسد القصص الواردة يف هذا العدد مجتمعة صناعة تتسم بالتوازن بين‬ ‫االبتكار والتقاليد‪ ،‬والنمو والمسؤولية‪ ،‬والقوة اإلقليمية والطموح العالمي‪ .‬ومع‬ ‫تقدم هذا القطاع لألمام‪ ،‬فإنه يقوم بذلك بثقة متجددة وهدف واضح وإيمان‬ ‫قوي بالقوة الدائمة للطباعة‪.‬‬

‫‪ME Printer FZE LLC‬‬ ‫ص‪.‬ب ‪502183‬‬ ‫اإلمارات العربية المتحدة‬ ‫هاتف‪+971 4 3911210 :‬‬ ‫البريد اإللكتروين‪:‬‬ ‫‪info@meprinter.com‬‬ ‫رئيس تحرير المجلة‬ ‫أليكس جهانباين‬ ‫البريد اإللكتروين‪:‬‬ ‫‪alex@meprinter.com‬‬

‫‪The Holiday Catalog Returns:‬‬ ‫‪A Paper Dream in a Digital Winter‬‬

‫‪Saudi Xerox Introduces Two State‬‬‫‪of-the-Art Lexmark Multifunction‬‬ ‫‪Printers in the Kingdom‬‬

‫بينما تسرع وتيرة صناعة الطباعة يف‬ ‫الشرق األوسط مع دخول عام ‪،2026‬‬ ‫تحتل االبتكارات واالستدامة والنمو‬ ‫اإلقليمي مكانة مركزية‪ .‬يسلط هذا‬ ‫العدد الضوء على الديناميكية التي‬ ‫تدفع صناعة الطباعة والتغليف إىل‬ ‫األمام يف جميع أنحاء المنطقة‪.‬‬

‫محررة القسم العريب‬ ‫رانا أحمد يحيى‬ ‫البريد اإللكتروين‪:‬‬ ‫‪arabic@meprinter.com‬‬ ‫محرر أخبار القسم اإلنجليزى‬ ‫سانجيف فارما‬ ‫البريد اإللكتروين‪:‬‬ ‫‪sanjeev@meprinter.com‬‬ ‫المحررون المساهمون‬ ‫فرانك رومانو‬ ‫البريد اإللكتروين‪:‬‬ ‫‪fxrppr@rit.edu‬‬ ‫لوريل برونر ‪ -‬المملكة المتحدة‬ ‫البريد اإللكتروين‪:‬‬ ‫‪lb@digitaldots.org‬‬ ‫دكتور نيكوالس هيلموث ‪ -‬اإلمارات العربية‬ ‫المتحدة‬ ‫البريد اإللكتروين‪:‬‬ ‫‪nhellmuth@flaar.org‬‬ ‫مدير قسم التسويق واإلعالن‬ ‫برابوال تشاندران‬ ‫البريد اإللكتروين‪:‬‬ ‫‪sales@meprinter.com‬‬ ‫اإلعالنات المبوبة & االشتراكات‬ ‫هاتف‪+971 4 3911210 :‬‬ ‫البريد اإللكتروين‪:‬‬ ‫‪info@meprinter.com‬‬ ‫طبعت المجلة من قبل المتحدة للطباعة والنشر‬ ‫يتم إرسال جميع المراسالت والمواد اإلعالنية‬ ‫على البريد األلكتروىن‪:‬‬ ‫‪sales@meprinter.com‬‬

‫مجلة ‪ ME Printer‬الشريك اإلعالمي الرسمي‬

‫ُطبعت فـي مطبعة النسر للنشر‬

‫وزّعت من قبل شركة النسر للنشر‬

‫المحتـويــات‬ ‫األخبار‬ ‫‪٤۲‬‬

‫ن‬ ‫فيسبا ‪‭‬الشرق ‪‭‬األوسط يكشف ع ‪‭‬‬ ‫‬برنامج ‪‭‬المؤتمر لعام‪‬2026‬‬

‫‪٤۱‬‬

‫ع‬ ‫شركة ‪ ‬AH Plastic‭‬تعزز ‪‭‬اإلنتاج م ‪‭‬‬ ‫ن‬ ‫‬مطبعة ‪‭ ‬VISION CI‭‬الجديدة م ‪‭‬‬ ‫‬بوبست‬

‫‪٤۱‬‬

‫ل‬ ‫بوبست ‪‭‬والشركاء تسعى لتحوي ‪‭‬‬ ‫‬صناعتي ‪‭‬الطباعة ‪‭‬والتغليف‬

‫‪٤۰‬‬

‫ل‬ ‫بوبست تقدم ‪‭‬رؤى ‪‭‬وابتكارات ‪‭‬يف مجا ‪‭‬‬ ‫‬التعبئة ‪‭‬والتغليف ‪‭‬يف تونس‬

‫‪۳۹‬‬

‫شركتي ‪‭ ‬Chemitech‭‬و‪Böttcher‬‬ ‫‬تحسنان ‪‭‬حلول ‪‭‬الطباعة ‪‭‬يف ‪‭‬بالد ‪‭‬الشام‬

‫‪۳۹‬‬

‫تطبيق ‪‭‬فعاليات فيسبا ينطلق ‪‭‬رسم ًًي‪‭‬ا‬ ‫‬ويعد بتجربة ‪‭‬أفضل‬

‫‪۳۸‬‬

‫سلسلة تبادل ‪‭‬القيادة‪‬FLEX 2025‬‬ ‫ن‬ ‫عَما ‪‭‬‬ ‫‬تنطلق ‪‭‬يف ‪‭‬الرياض ‪‭‬وتتجه ‪‭‬إىل َ‬ ‫‬ومصر‬

‫‪۳۷‬‬

‫يف‬ ‫عودة كتالوج ‪‭‬العطالت ‪:‬حلم ‪‭‬وريق ‪‭ ‭‬‬ ‫‬شتاء ‪‭‬رقمي‬

‫‪۳۶‬‬

‫كونيج ‪‭‬وباويير تنشر ‪‭‬ورقة بيضاء عن ‪‭‬دو ‪‭‬ر‬ ‫‬األوراق ‪‭‬النقدية‬

‫‪۳۵‬‬

‫م‬ ‫المعادن ‪‭‬وأمنية ‪‭‬توقعان مذكرة تفاه ‪‭‬‬ ‫‬لتعزيز ‪‭‬أهداف ‪‭‬االستدامة ‪‭‬يف ‪‭‬الكويت‬

‫‪۳۵‬‬

‫ض‬ ‫فتح باب ‪‭‬التسجيل لحضور ‪‭‬معر ‪‭‬‬ ‫‬الخليج ‪‭‬للطباعة ‪‭‬والتغليف‪‬2026‬‬

‫‪۳۴‬‬

‫ل‬ ‫الذكاء ‪‭‬االصطناعي ‪‭‬التوليدي يحو ‪‭‬‬ ‫‬صناعة ‪‭‬التعبئة ‪‭‬والتغليف ‪‭‬العالمية‪‭ ،‬وف ًًق‪‭‬ا‬ ‫‬لدراسة‬

‫‪۳۳‬‬

‫عودة معرض& ‪‬Saudi Signage‭‬‬ ‫‪‬Labelling‭‬يف ظل ‪‭‬الطلب ‪‭‬المتزايد‬

‫‪۳۲‬‬

‫ن‬ ‫زيروكس ‪‭‬السعودية ‪‭‬تطلق طابعتي ‪‭‬‬ ‫ن‬ ‫‬حديثتين متعدديت ‪‭‬الوظائف م ‪‭‬‬ ‫‬ليكسمارك ‪‭‬يف ‪‭‬المملكة‬

‫‪ME Printer January-February 2026‬‬

‫‪44‬‬

SHOWCASE. CONNECT. GROW.

AT SGI DUBAI 2026, YOUR BRAND TAKES CENTER STAGE. Prime Positioning & Visibility: Early exhibitors get access to the best booth locations ensuring maximum visitor flow and brand exposure. Stronger Reach: Leverage our database of 80,000+ trade buyers from across the region to connect with key industry decision-makers. Expand Your Network: Build valuable partnerships and business opportunities with professionals from around the globe. Promote Your Brand Effectively: Showcase your products and services to a focused audience in the ever-growing Middle East market. Global Participation: Be part of a show that attracts exhibitors from over 40 countries Proven Legacy: Join the oldest and most established show in the Middle East and Africa for the Signage, Graphic, and Imaging industries. Extensive Range of Categories: Explore and exhibit across a wide spectrum of industry segments under one roof.

Large Format Printing

Metal Cutting & Engraving

3D Printing

Your Next Big Client Is Here.

BOOK YOUR BOOTH NOW!

SEPTEMBER 28 - 30, 2026 DUBAI WORLD TRADE CENTRE

RANJIT

+971 50 6452752

www.signmiddleeast.com

RANJIT@IECDUBAI.COM