What does "good value" really mean when it comes to plant-forward menu items? New research from BITE: Building Impact Through Eaters, the Culinary Institute of America, Datassential, and the Menus of Change University Research Collaborative suggests it's about far more than price. While many consumers expect plant-forward dishes to cost less than meat-based options, they're even more motivated by high-quality ingredients, hearty portions, and craveable flavors—with value meals and combo meals emerging as one of the strongest drivers of plant-forward purchase intent. Dive into the 2026 Plant-Forward Opportunity Report: New Consumer Perspectives on Value to explore what these findings mean for restaurants and foodservice operations looking to grow plant-forward sales in today's economy.
