Issuu

Guide

Marketing Opportunities

You’ve planned a perfect event. Now it’s time to let people know.

Our extensive range of marketing and promotional platforms can help you connect with over 2.6 million primed potential attendees. And the best part? Many of them won’t cost you a cent.

Marketing Opportunities Guide

It’s no secret that strong attendance is key to a successful event. But how do you ensure your event is well attended?

Connecting you with event attendees MCEC Homepage

28.9K

Monthly views

MCEC What’s On Page

Visitor EDM

25K

Monthly views

8.3K

Subscribers

Social Media

98K 217k

Monthly visitors

Data as at April 2025.

2.6 Million Annual venue visitors

Digital Signage

Marketing Opportunities Guide

Followers

Free Marketing Services

We’ll help you stand out - no strings attached. List your event on our high-traffic website, reach thousands through our e-newsletter, and get buzz-worthy features across our social media channels. These complimentary services are designed to connect you with curious minds and engaged attendees - all at no extra cost.

E-Newsletter Social Media Digital Signage

Website

Marketing Opportunities Guide

Included with your event:

Website Free (Valued at $550 per listing) Includes: • A listing for your event with a booking link to your ticketing site • Listed on the website What’s On feed

Promote your event to 28.9K average monthly visitors by listing it on the MCEC website.

Once your event has been confirmed, your allocated Event Planner will provide you with a link to submit your event listing and to opt into additional marketing opportunities.

Artwork specifications Width (px)

Height (px)

Desktop tile

1000

Mobile tile

500

Banner

1440

416

Website What’s On Page

Website What’s On Event Page

Marketing Opportunities Guide

Artwork to be supplied in JPEG format.

Social Media Free (Valued at $2,990) Create excitement pre-event with our social media channels reaching a combined visitor audience of 60k followers across Facebook and Instagram. Includes: • 2 posts on Facebook • 1 story on Instagram Please note, content is subject to schedule availability and aligning with MCEC’s content strategy.

E-Newsletter

Submit all assets including images, copy and social handles to marketing@mcec.com.au and confirm if we can access your event on the day for content.

E-Newsletter Free (Valued at $650 per feature) Includes: • Feature in our bi-monthly EDM • Event tile linked to event listing Simply list your event on the MCEC website.

Social Media

Artwork specifications

Facebook

Format

Dimensions W x H (px)

Caption

Square image

1080 x 1080

Up to 8,000 characters

Instagram Up to 59 seconds (Reels & Stories)

1080 x 1920

Width (px)

Height (px)

Banner

1320

740

Thumbnail

528

Artwork to be supplied in JPEG format. In addition to supplying promotional artwork, we encourage you to provide relevant event imagery without text. Please see example to the right.

E-Newsletter Marketing Opportunities Guide

Marketing Opportunities Guide

Your event could reach over 8.3K subscribers through inclusion in our monthly What’s On e-newsletter.

Images to be supplied as JPEG. Video supplied as 10”-15” MP4.

Artwork specifications

You can amplify your event further by providing our social media team with approval to access your event.

Digital Signage Free (Valued at $6,000 per month)

Event planner’s tip

With over 2.6 million visitors to our venue each year, our onsite signage is a great way to promote your event.

Include your event name, dates and a URL to book tickets.

Includes: • 4 weeks rotation venue-wide • Featured under Upcoming Events at the two main venue entrances and throughout the venue Submit your pre-event promotional artwork to marketing@mcec.com.au.

Artwork specifications Orientation

Width (px)

Height (px)

Signage Opportunities

Portrait

1080

1920

Totems, interactive kiosks

1920

1080

Third screen Clarendon St Entrance LED wall, Convention Centre Pl Entrance LED wall

1920

540

Wayfinding (please see highlighted area below in red)

1080

400

Half screen Clarendon St Entrance LED wall, Convention Centre Pl Entrance LED wall

Landscape

Half screen Convention Centre Pl Entrance LED wall

Third screen Clarendon St Entrance LED wall

Marketing Opportunities Guide

Artwork to be supplied in JPEG format.

Totems 11

Wayfinding

Digital Marketing Packages

Want to go bigger? Our paid digital marketing packages are built to take your event to the next level. Here’s where we step it up: our content team goes beyond the basics, creating editorial-style features that bring your event to life. Whether it’s exclusive e-newsletter spots, boosted social campaigns, or standout website placements, these options give your event the VIP treatment and maximum visibility.

Solus E-Newsletter Pre-Event Blog Social Media Boosting

Featured Event Listing

Marketing Opportunities Guide

Available Packages:

Package 3

Package 4

Pre-Event Blog

Social Media Boosting

$3,250 + GST

Advertising budget plus 20% admin fee

Includes: • Pre-event blog written by the MCEC team • Featured on Home page article feed for 2 weeks • Featured article on the Stories and Ideas page for 2 weeks

Includes: • Paid advertising on Facebook and Instagram • Consultation with MCEC’s Social Media team to determine goals, budget and duration.

• Amplified on socials and in our What’s On e-newsletter Only 2 spaces available per month.

Speaker and educational | The arts

Diary of a Wimpy Kid: The Hot Mess Show

Featured Event Listing

Package 1

Package 2

Featured Event Listing

Solus E-Newsletter

$2,250 + GST

$2,500 + GST

Includes:

• Top featured event in What’s On e-newsletter

• Solo e-newsletter focused on your event only

• Solo feature on Home page for 2 weeks

• Link to your event listing

• Featured event on What’s On page for 2 weeks

Artwork specifications Thumbnail

Width (px)

Height (px)

1920

Pre-Event Blog

Artwork to be supplied without text.

Let’s Make It Happen! Complete Our Digital Marketing Packages Form

Solus E-Newsletter

Marketing Opportunities Guide

Only 2 spaces available per month.

Only 1 space available per month.

Out of Home Advertising

Looking to amplify your event with bold, high-impact visibility? Explore a variety of paid signage opportunities at MCEC to captivate audiences in bustling, high-traffic areas. Whether it’s digital billboards or printed banners, our options offer premium exposure to millions of motorists, tram commuters, and pedestrians each month.

Signage Opportunities:

Exhibition Centre Car Park Banner Plenary Theatre Light Box Posters

Clarendon Street Glass Façade

Marketing Opportunities Guide

Montague Street Digital Billboard

Digital Signage Make a bold impression with digital signage at Montague Street - where high traffic meets high impact.

Montague Street Digital Billboard

Montague Street Digital Billboard $10,000 + GST per month Providing exposure to 1.6 million average monthly motorists, this large format digital site is positioned at the entrance to MCEC, DFO and South Wharf. It can be viewed by multiple lanes of traffic exiting the West Gate Fwy or driving southbound towards South Melbourne. 5 slots available per month, artwork on rotation with other advertisers.

Artwork specifications Orientation

Width (px)

Height (px)

Landscape

1792

576

Marketing Opportunities Guide

Artwork to be supplied in JPEG format.

Printed Signage

Clarendon Street Glass Façade - 28 panels

Gain high-value exposure with printed signage at our Clarendon Street and Normanby Road sites.

Clarendon Street Glass Façade

Artwork specifications

28 panels $21,000 + GST per month 21 panels $18,000 + GST per month 14 panels $15,000 + GST per month

Self-adhesive vinyl (28 x panels)

12000

7840

Self-adhesive vinyl (21 x panels)

9000

7840

Self-adhesive vinyl (14 x panels)

6000

7840

In prime position at the main entry to the Exhibition Centre, this prized location, provides exposure to over 760k average monthly motorists driving into the Melbourne CBD or towards South Melbourne. This site has added exposure to Melbourne’s busiest tram route and pedestrian traffic along Yarra Promenade. nly 1 x site available per month, unless O booking for 14 panels which there will be 2 x sites available per month.

Width (mm) Height (mm)

Clarendon Street Glass Façade - 21 panels

Template to be supplied. Final artwork to be provided as an .eps file. MCEC is responsible for printing and installing signage. Pricing includes space hire, printing, installation and removal. Please send artwork to your Event Planner at least one month prior to your installation date.

Marketing Opportunities Guide

Clarendon Street Glass Façade - 14 panels

Plenary Theatre Light Box Posters

Artwork specifications

$600 + GST per poster, per month

Artwork size

951

1924

Visible area

831

1804

Safe area

711

1684

Located outside the Convention Centre, on Dukes Walk with exposure to 217k monthly visitors, our light box posters are used exclusively to promote concerts and ticketed events held within Plenary. 4 sites available.

Width (mm) Height (mm)

Artwork to be supplied as print ready PDF with crop marks.

MCEC is responsible for printing and installing signage. Pricing includes printing, installation, space hire and removal. Please send artwork to your Event Planner at least two weeks prior to your installation date.

Event planner’s tip

Include your event name, dates and a URL to book tickets.

Exhibition Centre Car Park Banner

Artwork specifications

$5,000 + GST per month

Visual

12,460

3,150

Overall

12,960

3,650

Bleed

250 on both sides, 300 on the bottom, no bleed at the top

This highly valued location at the main entrance to the Exhibition Centre Car Park provides exposure to 280k average monthly motorists entering the carpark or driving along Normanby Road. The site provides added exposure to Melbourne’s busiest tram route.

Artwork to be supplied as print ready PDF with crop marks.

MCEC is responsible for printing and installing signage. Pricing includes space hire, printing, installation and removal. Please send artwork to your Event Planner at least one month prior to your installation date.

Marketing Opportunities Guide

Only 1 site available per month.

Width (mm) Height (mm)

Plenary Theatre Light Box Posters

Destination marketing and support

Media Library

Visit Victoria

The MCEC Media Library provides a collection of images and videos to help promote your event. All you need to do is register an account, log in, save media to your basket and download, it’s as easy as that!

Visit Victoria undertakes a wide range of marketing activities to promote Melbourne and Victoria as a leading tourism and events destination.

What’s On Melbourne Gain exposure to over 750k monthly unique visitors through City of Melbourne’s What’s On Melbourne channels. Get started by listing your event. For additional opportunities, visit the marketing support page.

Australian Tourism Data Warehouse (ATDW)

Promote your event through their campaigns, website and publications including the Official Visitor Guide. Find out how

City Of Melbourne Business Event Sponsorship The City of Melbourne Business Event Sponsorship Program provides funding to support businesses hosting conferences, conventions, exhibitions and other business events. Learn more

Boost your online exposure by promoting your event across official tourism websites including visitvictoria.com and australia.com. Simply list your event to be featured. Create your listing

Marketing Opportunities Guide

Media Library

Rates, formats and specifications

Digital channel

Free Marketing Services Digital channel

Format

Website

Desktop tile 1000 x 1000 Free ($550 value)

JPEG format

Mobile tile

500 x 500

Banner

1440 x 416

Your Event Planner will send a link to a unique form once your event is confirmed to list your event.

Square image

1080 x 1080 Free ($2,990 value)

Facebook

Instagram Stories

E-Newsletter

Up to 59 seconds

Dimensions W x H (px) Cost

Up to two free posts and one story across Facebook and Instagram.

Artwork

1320 x 740

Thumbnail

528 x 528

Free ($650 value)

Format

Dimensions W x H (px) Cost

Artwork JPEG format

Package 1 Featured Event Listing

Square image

1920 x 1920 $2,250 + GST

Package 2 Solus E-Newsletter

Banner

1320 x 740

Caption up to 8,000 characters

Thumbnail

Images to be supplied as JPEG.

Only 2 spaces available per month

Email marketing@mcec.com.au at least one month prior to send out date.

$2,500 + GST

JPEG format

Only 1 space available per month

To submit content for consideration, email artwork and up to 100 words for consideration to marketing@mcec.com.au Artwork and copy must be submitted at least one month prior to event date. Inclusion is at editor’s discretion.

528 x 528

Video supplied as

Content is subject 10” - 15” MP4. 1080 x 1920 to schedule availability To submit content for and aligning with consideration email assets MCEC’s content to marketing@mcec.com.au strategy. Fees may apply for additional posts or sponsored content.

Banner

Digital Marketing Packages

JPEG format To submit content for consideration, email artwork and up to 100 words for consideration to marketing@mcec.com.au

Package 3 Written Pre-Event Blog content

N/A

Package 4 Social Media Boosting

1080 x 1080 Advertising budget plus 20% admin fee

Square image

$3,250 + GST

JPEG format

Only 2 spaces available per month

Email marketing@mcec.com.au at least one month prior to live date with content.

JPEG format Email marketing@mcec.com.au at least one month prior to live date.

Artwork and copy must be submitted at least one month prior to event date. Inclusion is at editor’s discretion.

Digital signage Portrait

1920 x 1080 2–4 weeks, subject 1920 x 540 to availability. 1080 x 400

Email marketing@mcec.com.au at least one month prior to event date to submit content.

Marketing Opportunities Guide

JPEG format

Marketing Opportunities Guide

Landscape

1080 x 1920 Free ($6,000 value)

Out of Home Advertising Digital signage

Format

Dimensions W x H (px)

Montague Landscape Street Digital Billboard

1792 x 576

Printed signage

Dimensions W x H (mm)

Format

Cost

Artwork

$10,000 + GST per month

JPEG format

Sharing content? Make sure to tag us!

Email marketing@mcec.com.au at least one month prior to installation date to submit content. @THEMCEC

Cost

Artwork Template to be supplied. Final artwork to be provided as a .eps file.

Clarendon 28 x panels Street Glass Façade 21 x panels

12000 x 7840

Choose an option below:

9000 x 7840

28 panels $21,000 + GST per month

14 x panels

6000 x 7840

THEMCEC

@MCEC

@melbconvention @MelbConvention ExhibitionCentre centre

Artwork to be sent to Event Planner at least one month prior to installation date.

21 panels $18,000 + GST per month 14 panels $15,000 + GST per month

12460 x 3150 (visual) $5,000 + GST 12960 x 3650 (overall) per month 250 (bleed on both Includes space sides) hire, printing, 300 (bleed on the installation and bottom) removal. no bleed at the top

Print ready PDF with crop marks.

Plenary Theatre Light Box Posters

951 x 1924 (overall) 831 x 1804 (visible) 711 x 1684 (safe area)

Print ready PDF with no crop marks.

Poster

$600 + GST per poster, per month Includes space hire, printing, installation and removal.

Artwork to be sent to Event Planner at least one month prior to installation date.

Email marketing@mcec.com.au at least one month prior to installation date to submit content.

Exhibition Vinyl banner Centre Car Park Banner

Marketing Opportunities Guide

Includes space hire, printing, installation and removal.

Ready to share your event with millions of potential attendees?

0561_19 August 2026

Speak to your Event Planner or email marketing@mcec.com.au