- We tell your story
MEDIA INFORMATION 2026
MOUTHPIECE FOR COMPANIES IN THE DANISH CONSTRUCTION INDUSTRY
For more than 30 years, Bygge- & Anlægsavisen has covered developments in the construction sector. We communicate directly with Danish contractors, craftsmen, developers, decisionmakers, consultants, and everyone with interest in the latest trends in the construction industry and the best building processes. This makes it highly valuable to be part of this precise and targeted communication.
PRINT MARKETING
Faxe. Idagdriverhangazelle-virksomheden,Kloaknissen,medfem ansatte,heraftolærlinge. Læsartiklenpåside18
BYGGEPLADSEN
Stilladsplastfårnytliv fokusSSTHandelsnyekasseskærmsystemtilstilladsererudvikletmed påcirkulærinnovationibyggebranchen,ogløsningengørdetmuligtatgenanvendetonsvisafbrugtstilladsplastik.
Hurtigserviceminimerernedetid medMaskinfabrikkenRationalholderforsyningsanlægkørende pneumatiskehurtigfejlfindingogreparationafbådehydrauliskeog systemer.Rationaltilbyderbådeservicepåstedetog
Præfabrikerede rør1.000systemersparerover arbejdstimerpåstortbyggeprojekt ITrondheimståretstørreboligprojekt færdigtsometkonkreteksempelpå, tilhvordannyeløsningerkanværemed spildatvendeudviklingenogreducere ogfrigørearbejdstimer. Læsartiklenpåside12
Bygge- & Anlægsavisen consists of the following regular sections:
1 - DEVELOPMENTS IN THE CONSTRUCTION INDUSTRY
We delve into the most important current issues in the construction industry and examine companies’ visions for the future of construction. We also maintain an ongoing focus on education and recruitment to ensure that companies will continue to have the necessary workforce in the future. In DEVELOPMENTS IN THE CONSTRUCTION INDUSTRY, we also zoom in on innovation within IT and tech, which may mean that in the future we will have to collaborate in new ways.
2 - MATERIALS AND SOLUTIONS
We take a closer look at new and upcoming regulatory requirements – which building materials and solutions will shape construction in the future? In MATERIALS AND SOLUTIONS, we maintain a continuous focus on how to ensure a healthy indoor climate and optimise the energy performance of our buildings. Another regular editorial theme is sustainability: how can we build in a more climate-friendly way without compromising professional standards and good Danish building practice?
3 - THE CONSTRUCTION SITE
In this section, you can read about the latest equipment for construction sites and workshops. The regular topics here are tools, vans and construction machinery, and we take a closer look at how the green transition is driving development. In THE CONSTRUCTION SITE, we delve into the many elements of a well-functioning building site, where the right aids and equipment can ensure a good working environment and high efficiency.
SPECIAL INSERTS on current key topics
In our special supplements, we look both at the major potential currently in the construction and civil engineering sector, and at the many challenges that exist in connection with, for example, climate change and new sustainability requirements. We also focus on construction in the North Atlantic region, where many major players in Denmark see opportunities.
DO YOU WANT TO STIR UP OUR READERS?
The editorial team at Bygge- & Anlægsavisen welcomes opinion pieces on important current issues and topics. If you have interesting input or views that are relevant to all companies in the construction and civil engineering sector, please write to editor-in-chief Mikkel Weber Sandahl at ms@ mediaxpress.dk
All MediaXpress publications are registered with the Danish Press Council and are committed to complying with the Media Liability Act and the applicable guidelines for good press conduct.
PUBLICATIONS AND DATES
BYGGE- & ANLÆGSAVISEN #1
Deadline: 28.01.2026
Publication Date: 9.02.2026
DEVELOPMENTS IN THE CONSTRUCTION INDUSTRY
• Green transition in the construction industry and ESGs
• Roads and Infrastructure
MATERIALS AND SOLUTIONS
• Energy optimization
• Security and access control
• Wood as building material
• Biobased building materials
THE CONSTRUCTION SITE
• Waste management
• Tools and equipment for greater efficiency and improved safety
• Construction machinery
BYGGE- & ANLÆGSAVISEN #2
Deadline: 04.03.2026
Publication Date: 16.03.2026
DEVELOPMENTS IN THE CONSTRUCTION INDUSTRY
• Significant construction projects in 2026
• IT and digitization
MATERIALS AND SOLUTIONS
• Recycling and circularity
• Indoor climate and Building management (ventilation, acoustics and lighting)
THE CONSTRUCTION SITE
• Focus on the construction site’s CO2 consumption
• Vans
• Construction machinery
BYGGEPLADSEN
• Green fuel
• Cranes, scaffolding, work platforms and lifts
SPECIAL INSERT
• North Atlantic Construction
BYGGE- & ANLÆGSAVISEN #3
Deadline: 29.04.2026
Publication Date: 11.05.2026
DEVELOPMENTS IN THE CONSTRUCTION INDUSTRY
• Education and Recruitment
• Infrastructure projects and site development
• Robots and new working methods
MATERIALS AND SOLUTIONS
• Steel and metalwork
• Roofing – including green roofs and underlay systems
• Plumbing and HVAC (Water, Heating and Sanitation)
THE CONSTRUCTION SITE
• Demolition
• Transport
• Construction site services
• Leasing and rental
BYGGE- & ANLÆGSAVISEN #4
Deadline: 10.06.2026
Publication Date: 22.06.2026
DEVELOPMENTS IN THE CONSTRUCTION INDUSTRY
• Renovation
• Climate protection – coasts and rainwater
MATERIALS AND SOLUTIONS
• The façade – functionality and appearance
• Environmental Product Declarations and EPDs
THE CONSTRUCTION SITE
• Safety
• Theft prevention and construction site security
• Energy consumption on the construction site
BYGGE- & ANLÆGSAVISEN #5
Deadline: 26.08.2026
Publication Date: 07.09.2026
DEVELOPMENTS IN THE CONSTRUCTION INDUSTRY
• Climate requirements
• Documentation
• Roads and infrastructure – including civil works and pipe and cable installation
MATERIALS AND SOLUTIONS
• Energy optimisation – including building envelope and insulation
• Security and access control
• Wood as building material
• Biobased building materials
THE CONSTRUCTION SITE
• Waste management
• Tools and equipment for greater efficiency and improved safety
• Construction machinery
BYGGE- & ANLÆGSAVISEN #6
Deadline: 30.09.2026
Publication Date: 12.10.2026
DEVELOPMENTS IN THE CONSTRUCTION INDUSTRY
• Significant construction projects in 2026
• IT and digitization
MATERIALS AND SOLUTIONS
• Recycling and circularity
• Indoor climate and Building management (ventilation, acoustics and lighting)
THE CONSTRUCTION SITE
• Focus on the construction site’s CO2 consumption
• Vans
• Construction machinery
BYGGEPLADSEN
• Green fuel
• Cranes, scaffolding, work platforms and lifts
SPECIAL INSERT
• North Atlantic Construction
BYGGE- & ANLÆGSAVISEN #7
Deadline: 28.10.2026
Publication Date: 9.11.2026
DEVELOPMENTS IN THE CONSTRUCTION INDUSTRY
• Education and Recruitment
• Infrastructure projects and site development
• Robots and new working methods
MATERIALS AND SOLUTIONS
• Steel and metalwork
• Roofing – including green roofs and underlay systems
• Plumbing and HVAC (Water, Heating and Sanitation)
THE CONSTRUCTION SITE
• Demolition
• Transport
• Construction site services
• Leasing and rental
BYGGE- & ANLÆGSAVISEN #8
Deadline: 30.11.2026
Publication Date: 14.12.2026
DEVELOPMENTS IN THE CONSTRUCTION INDUSTRY
• Renovation
• Climate protection – coasts and rainwater
MATERIALS AND SOLUTIONS
• The façade – functionality and appearance
• Environmental Product Declarations and EPDs
THE CONSTRUCTION SITE
• Safety
• Theft prevention and
• construction site security
• Energy consumption on the construction site
MARKETING PRINT
YOUR ARTICLE CREATES VALUE ACROSS PLATFORMS
As a media house, we have many years of experience in storytelling, and for a number of years we have produced commercial features for our clients. A good story is always the best way to convey a message, and we take that seriously. Our copywriters are used to communicating directly to companies in the construction industry, ensuring that your messages are presented in a way your customers understand.
When you have a commercial article written by our journalists for a print publication, it includes:
• Inclusion in our newsletter, which is sent twice a week to our readers
• Exposure of the article on the front page of byggeanlaegsavisen.dk as well as two selected theme pages, with link-building to your website
• Profiling of the article on our social media channels
• You own the rights to the text produced by our writers and may use it in other contexts (e.g., brochures, social media, press releases, newsletters, other media, etc.)
• Optional add-on for articles: Online branding campaign
• The article and your company can be broadly exposed through a campaign on the Google Display Network
• We guarantee 5,000 visits and 100,000 impressions of your article
Price: 5,000 DKK
FORMATS, PRICES, AND DISTRIBUTION
2/1 pages, w. 546 x h. 365 mm, DKK 48,600
1/1 page, w. 266 x h. 365 mm, DKK 26,500
1/2 page, w. 130 x h. 350 mm, DKK 15,400
1/2 page, w. 266 x h. 171 mm, DKK 15,400
1/4 page, w. 130 x h. 171 mm, DKK 8,600
1/8 page, w. 130 x h. 82 mm, DKK 5,000
Front page ad 1, w. 175 x h. 54 mm, DKK 12,500
Front page ad 2, w. 85 x h. 54 mm, DKK 8,500
SPECIAL SUPPLEMENT
2/1 pages, w. 530 x h. 37a mm + 3 mm, DKK 26,500
1/2 page, w. 122 x h. 339 mm, DKK 15,400
1/2 page, w. 251 x h. 166 mm, DKK 15,400
1/4 page, w. 123 x h. 164 mm, DKK 8,600
1/8 page, w. 123 x h. 79 mm, DKK 5,000
Annual contracts are negotiated individually
AD SPECIFICATIONS
Print-ready PDF with embedded fonts. Images: 180 dpi. Please include media and issue number. Delivery: materiale@mediaxpress.dk
ALL PRINT PUBLICATIONS CAN BE READ ONLINE
All printed editions are freely available on the Bygge- & Anlægsavisen’s website, as well as the digital publishing service ISSUU. The Mediaxpress ISSUU profile receives approximately 235,000 visitors annually, and publications have been read about 21,000 times in the last 12 months.
OUR READERS
We communicate on equal terms with Danish contractors and tradespeople, decision-makers, consultants, and everyone focused on the latest developments in the construction industry.
Our primary focus is on the executing professionals, and we are distributed to approx. 8,000 contractors and trade companies across Denmark.
DISTRIBUTION
1,297 Contractors
5,404 Tradespeople
1,727 Carpenters and joiners
673 Bricklayers:
779 Floor layers, painters, glaziers, and roofers
748 Plumbers:
680 Electricians: 797 Other craftsmen
969 Architects and engineers
- The Construction & Civil Engineering Newspaper is delivered to all architectural and engineering firms with more than one employee.
1,591 Developers, Property Management, and Construction Financing
- All companies with more than 200 employees. Relevant departments within the State, Regions, and Municipalities. Banks and financial institutions. Property services and managers. Rental and leasing companies. Utility companies.
693 Services for the construction industry
1,208 Various
- Hardware stores. Wholesale trade in construction machinery, vans, etc.
TOTAL PRINT RUN: 11,162
ONLINE MARKETING
DIGITAL SPECIAL EDITIONS IN 2026
The Digital Construction Industry
– published late May and late November
Project Manager: Gøkhan Tophøj Genc
Mobile: 22 83 38 62
Email: gtg@bo aa.dk
Recruitment and Workforce in Construction
– published mid-April and mid-October
Project Manager: Thomas Roland Lillelund Jensen
Phone: 31 54 23 13
Email: thomas@boaa.dk
Housing Associations
– published early June and early November
Project Manager: Morten Philipsen
Phone: 31 41 25 58
Email: morten@boaa.dk
BYGGE-ANLAEGSAVISEN.DK AND NEWSLETTERS
On the Bygge- & Anlægsavisen’s website, we feature both daily news and more in-depth content, ensuring a vibrant and dynamic platform where users can quickly catch up or dive deeper into topics.
We regularly launch themed pages, focusing on areas such as North Atlantic Construction, Education, Safety, Climate Requirements, and more.
Our thematic universes and the website’s structure, where commercial content is displayed alongside editorial material, ensure that your messages reach the right target audience.
By being present through banners, articles, or videos on bygge-anlaegsavisen.dk, you achieve high visibility among current and future customers.
BANNER EXPOSURE
Skyscraper banner 160x600 px.
Prices from DKK 10,000/month
Center banner 970x180 px.
Prices from DKK 6,500/month
Contact us for prices on a giga scroll-down banner 1920x600 px. on the front page, theme pages, articles under specific themes, etc.
I Airtox vil vi gøre op med byggebranchens støvede image og være et symbol på nytænkning. Vi har et superprodukt, og det skal alle være klar over: Vi kommunikerer derfor massivt om både vores produkter og brand. Bygge- & Anlægsavisens læsere er vores kernebrugere, og som en del af den strategi har mediet spillet en vigtig rolle i vores markedsføring – både på print og online – og vi har været godt tilfredse med samarbejdet og resultaterne.
Henrik Wiingaard Madsen, Airtox
NEWSLETTERS
Every Monday and Wednesday, the Construction & Civil Engineering Newspaper’s newsletter is published, featuring current and inspiring articles. By participating in our newsletters, your messages will be presented clearly and concisely to our readers.
• Participation in the newsletter with an article.
Price: DKK 2,500
• Participation in the newsletter with an article and 1-week front page exposure, optimization, and categorization of the article on the site’s subpages, themes, and tags.
Price: DKK 4,500
• Participation with a banner in the newsletter.
Banner 600x180 px. Price: DKK 2,000
CONTACT US TO LEARN MORE
Key Account Manager: Joe Tobias Henningsen
Phone: +45 2873 3312
Email: joe@boaa.dk
Key Account Manager: Thomas Roland Lillelund Jensen
Phone: +45 3154 2313
Email: thomas@boaa.dk
Key Account Manager: Gøkhan Tophøj Genc
Phone: +45 2283 3862
Email: gtg@boaa.dk
Key Account Manager Morten Philipsen
Phone: +45 3141 2558 morten@boaa.dk
OMNICHANNEL MARKETING
We offer a 360-degree solution that guarantees strong visibility and exposure across all of Bygge- & Anlægsavisen’s digital and print channels. As a media house, we have built extensive experience in executing campaigns, which we now make available to you. The impact of marketing is stronger when spread across multiple platforms – it creates an accumulated effect.
We can produce your commercial features from A to Z; all you need to provide is image material and set aside time for an interview. Once all text is approved, the article will be exposed through:
• 1 page under a relevant theme in the newspaper
• ½-page advertisement under a relevant theme in the newspaper
NEWSLETTER
• Your article will be included in our regular newsletter
NEWS SITE
• Exposure on bygge-anlaegsavisen.dk’s front page and subsequently on two selected theme pages
SEO and GEO (Generative Engine Optimization)
• We strengthen your brand and increase traffic to your own website through selected keywords and link-building from bygge-anlaegsavisen.dk
SOCIAL MEDIA
The article will be exposed through a post on:
• Bygge- & Anlægsavisen’s LinkedIn, Facebook and Instagram profiles
• Your own LinkedIn, Facebook and Instagram profiles (we prepare a post that can be published by us or by you)
ONLINE BRANDING CAMPAIGN
We run a boosted campaign via social media and Google Ads over 5 weeks, where the article will be shown to your target audience.
YOU WILL RECEIVE REPORTING FOR YOUR CAMPAIGN
• Campaign reach – we guarantee 100,000 impressions
• Online article reads – we guarantee 5,000 reads
“It has been a positive experience on every level to collaborate with Mediaxpress on the creation of articles, advertisements, banners and our profile brochure. At Scan Convert, we have developed the Absorb concept for noise barriers as well as the Safe2Fall safety net, and we therefore address widely different segments, which the media house has been able to handle. In the sales process, they understand how to listen to our needs and provide high-level guidance, and the dialogue with the copywriter and graphic designer has been inspiring and of high quality. The starting point in the dialogue has always been me as the customer, and I experience great flexibility and really good service, where they consistently go the extra mile to achieve the optimal result.”
Jes Bo Rennebod, Owner, Scan Convert A/S
ONLINE MARKETING - PARTNER PROFILE
Your own dedicated profile page on our news site, completely free from ads from other companies. It includes a company description, contact information, logo, video presentations, product catalogs, live feed from the company’s social media, references, etc.
With the partner profile, you can publish articles directly on the front page of bygge-anlaegsavisen.dk via your own partner login. You will receive monthly statistics on your content across our online media platforms.
Price for 12 months: DKK 15,000
BECOME A PREMIUM PARTNER – GET FULL SERVICE
If a Partner Profile is to achieve maximum impact, it requires engaging content and strong visuals—and it is a major advantage to add extra boosting (via newsletters, social media channels, Google, etc.) as well as promotion with references both internally and externally.
Instead of having to produce all content for your Partner Profile yourself, we offer a powerful and effective marketing package in which all text is written by our copywriters. As a Premium Partner, you receive all the usual opportunities and benefits of a Partner Profile, plus:
• 4 articles as well as a precise and compelling company description
• External brand exposure through 2 external articles with links to your profile or article
• 2 sponsored articles per year on our site
• Presentation on our social media profiles 5 times per year
• Access to advice on how to get even more value from your partnership and your content—this may include sparring with our webmaster, SoMe specialist or editor
Price for the full-service Premium Partner package – 30,000 DKK per year
” As a manufacturer of quality tools for professional craftsmen, Bygge- & Anlægsvisen is a very relevant media to advertise – their readers match spot on to Makita’s target audiences. Additionally, is it exciting to follow the magazine’s tool reviews, where we experience a serious and competent approach with a good understanding of what matters for a craftsperson on a construction site.”
Marlene Gade, Marketing Coordinator at Makita Danmark
CONTACT US TO LEARN MORE
Key Account Manager: Joe Tobias Henningsen Phone: +45 2873 3312 Email: joe@boaa.dk
Key Account Manager: Thomas Roland Lillelund Jensen Phone: +45 3154 2313 Email: thomas@boaa.dk
Key Account Manager: Gøkhan Tophøj Genc Phone: +45 2283 3862 Email: gtg@boaa.dk
Key Account Manager Morten Philipsen Phone: +45 3141 2558 morten@boaa.dk