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A SPECIAL INTEREST SECTION BY MEDIAPLANET
Celebrating Canadian
Building a Legacy with Roots and Canadian Pride Roots celebrates its Canadian heritage by supporting local craftsmanship, empowering communities, and proudly investing in Canada's future.
R To learn more, visit roots.com. This article was sponsored by Roots.
oots was founded in 1973 by Michael Budman and Don Green, two city kids who met at summer camp in Ontario's Algonquin Park. Inspired by the beauty and possibilities of Canada's wilderness, they created Roots. What started as one store on Yonge St. in Toronto has since grown into 115 stores nationwide with over 2,000 Canadian employees. Since its founding, Roots continues to support local craftsmanship and makers; its leather goods are handmade in their Toronto factory and its ‘Made in Canada’ products, including their Local Roots and Studio Fleece collections, are made and sourced in Canada with local manufacturers. Roots continues to invest in the Canadian market through employment, retail, public listing, sponsorships, manufacturing/production, and marketing efforts.
Our beloved beaver icon, a Canadian symbol, is an expression of our love and commitment to nature, and our home. Each year Roots donates, on average, 20,000 pieces of clothing to schools across Canada. In 2020, we started Roots Cares, a program designed to give back to and partner with communities in need across Canada.
Publisher: Lauren Christie, Jonah Sofer Business Development Manager: Sarah Ferreira Country Manager: Nina Theodorlis Production & Delivery Manager: Michael Taylor Creative Director: Kylie Armishaw Digital Designer: Miranda Robinson Digital Media Manager: Karm Rathod All images are from Getty Images unless otherwise credited. This section was created by Mediaplanet and did not involve The National Post or its editorial departments. Send all inquiries to ca.editorial@mediaplanet.com.
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