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Future of Food Bridging the Agrifood Information Gap with The Canadian Centre for Food Integrity
Ashley Bruner Director of Research & Stakeholder Engagement, The Canadian Centre for Food Integrity
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anada’s food and farming sector is a dynamic and sustainable industry, employing one in nine Canadians, and generating $143.8 billion (around seven per cent) of the country’s annual GDP. Canada’s agrifood chain — a complex, highly integrated system — has demonstrated its resiliency over the last few years. Throughout a global pandemic, extreme weather events, inflationary pressures, and international conflicts, our agrifood system is unwavering in its provision of healthy, nutritious food for Canadians and the world.
Despite this resilience, the landscape of agrifood information can be overwhelming and confusing to the average Canadian. The Canadian Centre for Food Integrity (CCFI), a national nonprofit, members-based organization, plays a crucial role in facilitating transparent conversations about food and agriculture, while helping Canada’s agrifood system earn public trust. CCFI’s annual public trust research reveals a growing interest among Canadians in seeking out information about food, but a strong skepticism exists; nine in ten report at least a moderate level of concern regarding
misinformation or untrue information about the food they eat. Misinformation, fear-based marketing, and distrust of vested interests further exacerbate uncertainties among Canadian consumers. To bridge this information gap, CCFI engages in proactive two-way communications within the agri-food sector and directly with consumers. We connect Canadians to their food system through our It’s Good Canada campaign, while helping the industry better earn public trust through research, resources, and dialogue.
Canada’s agrifood system has an incredible story to tell, one that CCFI is honoured to share. Explore further by visiting our website at foodintegrity.ca.
Believing in the Power of Breakfast
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s inflation, the cost of living, and lack of access to nutritious foods continues to impact families and the population in general, now more than ever, there is a need to rally together to help support those who need it most, children. Breakfast programs have become an integral part of the lives of families and children nationwide. For nearly 30 years, Breakfast Club of Canada and its partners have been proudly supporting these programs in a variety of ways, including offering adapted solutions designed specifically to take into consideration local needs, available resources, and ensure long-term sustainability of these programs. We are driven by values of collective access and inclusivity, and we see the simple act of serving a nutritious breakfast as a catalyst for success. Thanks to the support offered to build their capacities, our school and community partners can implement and
maintain reliable, universally accessible, and quality breakfast programs, with a nutritious and complete offer. We believe that food can be a unifying and rallying force for children, families, and entire communities.
Make a difference today and donate now at breakfastclubcanada.org/ donate.
We believe in breakfast! If there is one thing that schools can resoundingly agree on, it is that eating a wholesome and nutritious breakfast in a safe and caring environment is the key to unlocking children’s unlimited potential. It fuels minds, fosters healthy eating habits and cultivates a sense of belonging that transcends the breakfast table. And so, as we contemplate the future of food, it's only natural to think about a world where all children in Canada are universally able to access nutritious food at school, no matter their circumstance. But in order to get there, we need the support of all stakeholders because YOUR
PROUD PARTNER FOR THE PAST 28 YEARS
generosity provides an equal chance at success for tomorrow’s leaders. Feeding children should be everyone’s business. Together, let’s ensure a better start for every child!
Tommy Kulczyk President & Chief Executive Officer, Breakfast Club of Canada
DID YOU KNOW 1 IN 3 CHILDREN IN CANADA RISK GOING TO SCHOOL HUNGRY? WE MUST ACT NOW, TOGETHER!
Strategic Account Directors: Anna Sibiga, Jessica Golyatov Content Strategy Manager: Nicole Kansakar Country Manager: Nina Theodorlis Production & Delivery Manager: Michael Taylor Creative Director: Kylie Armishaw Graphic & Web Designer: Christina Morgan Digital & Social Media Strategist: Kristen Neals Digital Traffic Strategist: Karm Rathod All images are from Getty Images unless otherwise credited. This section was created by Mediaplanet and did not involve The National Post or its editorial departments. Send all inquiries to ca.editorial@mediaplanet.com.