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Discover Quebec Q&A WITH JAMI SAVAGE Mediaplanet sat down with Jami Savage, a Vancouver-based Travel Writer, about showcasing responsible tourism and sustainable travel destinations and her family adventures travelling to Quebec. What inspired you to focus on responsible tourism, and how do you see Quebec as a leader in this movement? As a parent I think we’re always looking for ways to teach the next generation how to do better than we did, and the tourism industry is no exception. I want our family to be seen as leaders in the industry, championing positive change, no matter how challenging it is. So we seek out destinations that are actively leading the charge in sustainability and Quebec City is one of the best in Canada. They have a goal of being one of the most sustainable cities in the world and have received accolades including Canada’s first historic hotel to reach carbon neutrality at the Fairmont Chateau Frontenac.
As a family-oriented traveler, what are some of the mustvisit destinations in Quebec that you would recommend for families? If visiting during the winter I would recommend planning your dates around Carnaval de Quebec. As the largest winter festival in the world, Carnaval just celebrated 70 years and guests can experience 10 days of outdoor adventures including tobogganing, ice skating, concerts, snow bath, ice climbing, night parades, and you can even meet Bonhomme himself at his Ice Palace! For adventurous families, another “not to be missed” experience is Hôtel de Glace, where you can sleep inside Canada’s Read the entire only ice hotel! Q&A on
truenorthliving.ca.
Q&A WITH CHEF CHUCK HUGHES Mediaplanet sat down with Chef Chuck Hughes, the celebrated Montreal-based chef to discuss his new cookbook Chuck’s Home Cooking. We dive into Quebec’s rich culinary scene and explore his favorite family recipe that embodies the province's unique flavors and traditions. Which recipe from the book do you think best represents Quebec’s culinary identity, and why? I like to think my book is a home cookbook for every occasion from when you’re entertaining, Tuesday night dinners with the kids, some weekend lazy recipes, and more. Montreal and Québec are reflected a lot in my cooking as it shows the multiculturalism. I think Montreal can be represented in so many ways and Québec has a cultural heritage and a community that has made its food so special.
I am not sure if there is one specific recipe that would represent Quebec but rather my whole Cabane à Sucre section. It includes about 20 recipes that are all a representation of the Quebecois heritage, after all, Quebec is the biggest producer of maple syrup in the world! These recipes bring back memories of me as a kid, going to a cabane à sucre. And now with my kids, we make our maple syrup every Read the entire year in small batches.
Q&A on truenorthliving.ca.
Q&A
Discover How Quebec Is Positioning Itself as a Leader in Responsible Tourism While Offering Diverse Experiences Mediaplanet spoke with Caroline Proulx, the Minister of Toursime of Québec, about the province’s strategic plans to balance tourism growth with environmental sustainability. How does Quebec plan to balance tourism growth with environmental sustainability, particularly in popular destinations? In collaboration with its tourism industry partners, the Gouvernement du Québec is already taking action to promote responRead the entire Q&A on sible, sustainable tourism. This priority truenorthliving.ca. is reflected in the implementation of the Action plan for responsible and sustainable tourism, which is shaping the future of our tourism sector. We are supporting the transition to a circular economy, developing nature and adventure tourism with an ecotourism approach, and promoting tourism that is beneficial to individuals and respectful of communities. We support businesses in adapting to climate change, and we are promoting sustainable transportation to reduce the carbon footprint of our tourism activities. These principles will be central to the new tourism strategy we are launching in 2025. Our goal is to integrate rigorous criteria for responsible and sustainable tourism into all our financing programs, in order to maximize the benefits of tourism
while minimizing its impact on the environment and communities. We are also working to strengthen tourist activity over four seasons, so as to promote the sustainability of businesses, contribute more significantly to the vitality of the regions and prevent overtourism.
What initiatives are in place to promote lesser-known regions of Quebec to both domestic and international tourists? Québec is proud of its 21 tourist regions, each with its own unique character and gems to discover. To showcase them, the government delegates key functions to regional tourism associations, including promotion, hospitality, information, signage, and offer development. Between 2022 and 2026, the government is investing $56 million to support these 21 associations, enabling them, among other things, to effectively promote their regions. Thanks to this funding, each region can take a targeted approach to promoting its assets. International promotional campaigns highlight the beauty of Québec and its rich tourism
supply. From the mountains of the Laurentides region to the coasts of Gaspésie and the forests of Abitibi-Témiscamingue, each region contributes to making Québec a world-class destination. This collaboration between the government and tourism associations gives Québec tremendous visibility around the world, attracting visitors with its authentic and diverse experiences.
If you were to plan a perfect fall day trip in Quebec, what activities would be on the itinerary? In the fall, our province is bathed in a myriad of cheerful, festive colours, and our regions abound with outdoor activities to make the most of these incredible surroundings. It would be impossible to decide on a particular itinerary. That’s why on its Bonjour Québec website, the Ministère provides a section dedicated to this season and its activities. This page includes a fall colours map to track regional changes from mid-September to the end of October. We also have destination experts who are familiar with all the attractions and can tailor-make an itinerary to suit your needs.
Publishers: Valerie Mettias Business Development Manager: Sarah Ferreira Country Manager: Nina Theodorlis Production & Delivery Manager: Michael Taylor Creative Director: Kylie Armishaw Graphic & Web Designer: Christina Morgan Digital & Social Media Intern: Kelsea Dunsmore Digital Traffic Strategist: Karm Rathod Content Strategy Manager: Nicole Kansakar All images are from Getty Images unless otherwise credited. This section was created by Mediaplanet and did not involve The National Post or its editorial departments. Send all inquiries to ca.editorial@mediaplanet.com.
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