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CAKE & PIE POST (C&PE 2021 Edition) - ISSUE 1

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ISSUE

06 | 18 | 21 cataract • anterior segment • kudos • enlightenment | posterior segment • innovation • enlightenment

C A K E A N D P I E M A G A Z I N E S ’ D A I LY C O N G R E S S N E W S O N T H E A N T E R I O R A N D P O S T E R I O R S E G M E N T S

HIGHLIGHTS a peek behind the 03 Take C&PE curtain, and find out how and why we got here. 2021 be the year of 05 Could the laser? Read more. prepared posters of 08 We a different kind, check them out!

Published by

A Bird, a Plane? No, it’s An Eyeball Expo Coming to You! by Andrew Sweeney

C Matt Young CEO & Publisher

Hannah Nguyen COO & CFO

Robert Anderson Media Director

Gloria D. Gamat Chief Editor

Brooke Herron Editor

Ruchi Mahajan Ranga Brandon Winkeler International Business Development Writers

Andrew Sweeney Chris Higginson Hazlin Hassan Joanna Lee Sam McCommon Maricel Salvador Graphic Designer

Media MICE Pte. Ltd.

6001 Beach Road, #19-06 Golden Mile Tower, Singapore 199589 Tel. Nos.: +65 8186 7677 | +1 302 261 5379 Email: enquiry@mediamice.com mediaMICE.com

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ome one, come all, and prepare to be amazed by the most marvelous and creative ophthalmology expo you will have ever seen. Yes, it’s here, the first-ever CAKE and PIE Expo (C&PE) on 18th-19th June 2021, 2 pm - 8 pm SGT (UTC/GMT+8). Make sure to mark the date if you have not already, because it is going to be awesome, outstanding, and absolutely bursting full of the best in ophthalmology. C&PE is an unconventional digital conference (I mean, it’s us, so naturally), and we are fully committed to bringing content to the ophthalmology industry that cannot be found elsewhere. We are going to show you the very best in our industry, from the delicious staple foods we all enjoy, to the freshest of perspectives on new concepts as well as the strange and stupefyingly rare. As you would imagine there will be a focus on the AsiaPacific region, but no part of the world can escape our grasp and we will be delighted to welcome guests from a number of countries and ophthalmological societies and groups. For example, this is how our cookie is going to crumble. On day one of the extraordinary expo, we will start with What’s Cooking in Cataract? – a symposium on one of the most fascinating anterior segment conditions out there – as well as Problem Solving in Business, Clinics and Life, an educational insight into management best practices which we could all benefit from in the wake of COVID-19. We are really excited to welcome some extraordinary speakers

during our first day (especially experts in their fields from among our society friends: AOS, ADEH and Retinawesome), and we strongly recommend you begin tuning in at 2 pm on the dot. The second day is just as superbly smackbang filled with ophthalmology, oozing with interesting subjects and seminars. We are starting out with a riveting read on retinas and medical research cresting the wave of the day with thoughts from the very best of the future of ophthalmology in India, Russia and China, and coming to shore later in the day (imagine a beautiful beach and cocktails here) with Enhanced Refractive Screening with Scheimpflug Imaging and ORBIS Singapore Session: The Myopia Epidemic in the Asia Pacific. So wherever you are, do not miss it because years from now people will be asking you where you were during the very first C&PE, what you did during this incredible time, and how you were affected by it … Is this hyperbole? Well perhaps, but it is still going to be an awesome weekend where we can all enjoy the absolute best of the medical field we all love together. Grab a cocktail, a cup of tea, a coffee, or even a jar of eye anesthetic (Editor’s note: No, don’t do that!), sit back and enjoy the most educational carnival around with Media MICE CEO Matt Young and the rest of his assorted teammates.

See you!


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