join us at the 2027 uk’s biggest food festival series
Foodies Festival 2027 Dates Brighton
Preston Park
Bath
Royal Victoria Park
London
May 1,2,3
May 21,22,23
May 29,30,31
St Albans
Tatton Park
Winchester
June 4,5,6
July 9,10,11
July 16,17,18
Edinburgh
Glasgow
Oxford
Oaklands College
Cheshire
Syon Park
River Park
Inverleith Park
Rouken Glen
South Park
August 6,7,8
August 13,14,15
August 28,29,30
7 7% v
isito rated rs t experi heir enc 8/10 or e above
content & features
chefs theatre
shopping village
live music stage
exhibitors
bbq stage
drinks theatre
cake & bake theatre
cook school
kids cookery theatre
healthy living
feasting area
street food
artisan market
kids zone
dog zone
foodies audience Digital Audience
Visitors
Social Media
The Foodies Festival website in 2026 had 2 million unique visits over 6 months with over 2.5 million page views with 95% of hits on Mobile and 5% on Desktop. The Foodies website audience is 65% female between 25 and 44 years of age.
Foodies Festival visitors are interested in quality food and drink and enjoy eating out. Each festival attracts 18-20K visitors over 3 days.
Facebook: 121k Instagram: 72.6k Foodies Festival Database: 200k
Attendance 2025
83% Foodies visitors come to buy new food & drink products 92% Foodies visitors come to meet artisan producers
Brighton 21,220
(Foodiesvisitorsurvey)
St Albans 19,494
Syon Park 23,592 Tatton Park 22,689
Ticket Buyer Profile Winchester 19,804 ● Young Professionals ● Families ● Food & Drink Lovers ● 70% ABC 1 Profile ● 60% 25-44 years ● 70% Home Owners ● 87% Repeat Visitors
Edinburgh 21,485 Glasgow 18,445 Oxford 20,748 Bath 18,312
87%
visitor planne s to atte d n again d
82%
visit said foors o was go dies value od for money
media coverage Extensive media coverage via national and local press FOOD FOODIES FESTIVAL
‘a day of great taste, socialising and indulgence’ Daily Telegraph ‘high profile festivals, each with its own distinct accent’ Guardian ‘Listen. We all love food. We all love music. Foodies Festival brings both together in a bumper programme of eating, drinking, and food-inspired entertainment – and boy, does it sound tasty.’ Time Out
IT’S GASTRO GLASTO
FOODIES FESTIVAL FOOD
Foodies Festival is celebrating its 15th year in Edinburgh this summer – and the annual party is launching in style. From the 2nd–4th of August, Inverleith Park will play host to 35,000 hungry visitors, so whet your appetite and dive in! WORDS LOUISE HUTTON
B
ORN AND bred in Edinburgh, Foodies Festival has been the natural home of Scotland’s best food and drink for the past 15 years. On such a huge anniversary, the “gastronomic Glastonbury” promises a blowout celebration of all things edible. As always you can expect a line-up of top chefs showcasing their skills in the Chef’s Theatre. The Great British Menu’s 2019 Champion of Champions Lorna McNee will be preparing tantalising dishes using local produce. MasterChef 2019 finalist Jilly McCord will be showcasing her skills. Others include Ally McGrath of Osso Restaurant and The Great British Menu, Neil Forbes of Café St Honore, Daniel Ashmore of The Pompadour and Phillip Hickman of Brasserie Prince by Alain Roux, who’ll all be sharing their tips and tricks for aspiring foodies. For the sweet of tooth Aisha Elani of Honeycomb & Co. will be serving up delicious cakes and sweet treats in the Cake & Bake theatre. Amy Lormier will be sharing some Scottish Granny favourites with some new twists, and prepare to be amazed by Charlotte White’s Cake and Cabaret demo. Share a glass with The Scotsman wine columnist Rose Murray Brown, who will be sharing her wine expertise in talks across the weekend at the Drinks Theatre.
118 EDINBURGH EDINBURGH FESTIVALS FESTIVALS 2018 2019 2018 2019
The Musicians Against Homelessness live music stage will preview the best of the Fringe Festival. Headliners The Hoosiers will lead the way, while acts such as The Dirty Harry Blondie Tribute Act, The Sensational David Bowie Experience, Wannabe – The Spice Girls Show and Billy Joel – Piano Man will keep audiences entertained over the actionpacked weekend. Be sure not to miss the dazzling talent of Gingzilla: the self-styled ‘7ft, ginger bearded glammonster’ was a hit on The X Factor and America’s Got Talent, and brings raucous fun to the weekend with award-winning cabaret, music and drag. Colonel Mustard and Cirque du Slay will be bringing a taste of their colourful cabaret shows. The wee ones aren’t forgotten either, with their own dedicated Kids Cookery Theatre featuring a slime-making masterclass and lots more fun ways to introduce them to the kitchen. Foodies Festival gets bigger and better every year, and promises to bring another exciting, food-filled, musical weekend to Edinburgh’s Inverleith Park.
TOP FIVE AT FOODIES
FESTIVAL
1 TV CHEFS Join The Great British Menu Champion of Champions Lorna McNee and MasterChef 2019 finalist Jilly McCord at the Hoover Chef’s Theatre with top tips and tricks to improve your culinary skill 2 LIVE MUSIC The Hoosiers, Wannabe – The Spice Girls Show and Gingzilla light up the Musicians Against Homelessness stage 3 WINE Become a sommelier for the weekend with The Scotsman wine expert Rose Murray Brown 4 FUN Beat your friends to become the champion of the chili eating and hot wings challenges 5 STREET FOOD Tantalise the taste buds with great local street food. There’s a little something for everyone with Slumdog Indian street food, Porelli ice cream and churros, Chop Chop Chinese dumplings, Cedar Cottage burgers and Chipsy – which offers loaded chips and a full DJ set on the side
Appearing
Live
the hoosiers
wannabe
WHERE & WHEN
Foodies Festival, Inverleith Park, EH3 5NZ, 2-4 Aug, 11am–9pm Fri, 10am–9pm Sat, 10am–6pm Sun, from £17, foodiesfestival.com
gingzilla
PLUS The dirty harry blondie tribute band the sensational david bowie experience www.edfestmag.c www.edfestmag.c om om
‘Foodies Festival is not the biggest in the game for nothing, expect a packed itinerary of cooking masterclasses from what appears to be every Masterchef and Great British Menu winner that ever existed to live music from a roster of throwback hit makers’ Evening Standard ‘Best UK festivals’ in 2021 and 2022’ Independent ‘Rapidly dubbed ‘Gastro-Glastonbury’ after it began in 2014. This is the biggest gourmet food, drink, and music event in the UK’ Metro ‘Best for….A Taste Sensation’ in UK’s best festivals feature. ‘Foodies provides a value-for-money ‘holiday at home’ experience ‘a perfect day out.’ Daily Mirror ‘Best For Feasting’ in 2022 UK’s best food festivals feature. ‘It has been praised for the enviously high quality of gourmet dishes’
118-119_EF_Foodies Festival.indd
“Experience Edinburgh’s own gastronomic Glastonbury”
www.edfestmag.com
118
EDINBURGH FESTIVALS 04/07/2019 11:34 118-119_EF_Foodies Festival.indd
2019
119
119 04/07/2019 11:35
exhibitor options
At the heart of the Shopping Village exhibitors are in prime location for visitors
90%
visitor come t s buy fo o od drink &
Exhibitor Marquees
Space Only Pitch
Exhibitor add ons
An open marquee with 3m x 2m stands. Each stand has back panelling and side partitions designed for branding, marketing, retail sales and sampling.
Create a unique visitor experience whether it be an upcycled horsebox, bespoke gazebo or a quirky renovated vehicle.
•
Goody bags An opportunity to place products in VIP and visitor goodybags at each festival
•
•
Digital campaign Social, digital and newsletter campaign to Foodies database (233k), Instagram (58.3k), Facebook (116k)
•
Product tasting An opportunity to run a presentation in the Drinks Theatre showcasing a range of drinks or food & drink tasting
•
Product placement On stage in Chefs Theatre, Desserts Theatre, Drinks Theatre, Artists Green Room, VIP lounge
• • • •
Prime shopping village within centre of festival site • Built-in roofing and flooring as standard 50 word listing within the Festival • Showguide 20 complimentary tickets for use in • your pre-event marketing
Flexibility on location within the Foodies Festival site Maximise your branding and visibility to the Foodies audience to increase footfall to your stand 50 word listing within the Festival Showguide 20 complimentary tickets for use in your pre-event marketing
Options on power supply and storage are available to book at an additional cost.
Options on power supply and storage are available to book at an additional cost.
Exhibitor Marquee 3m x 2m stand £985 + VAT
Space only pitches £150 + VAT per square metre
Prices on application
artisan producers market Available to local food producers • Farmers’ Market stall with countertop table supplied • Optimally located in Shopping Village • 20 complimentary tickets for use in your pre-event marketing. • 50 word listing within the Festival Showguide Artisan Producers Market £395 + VAT
92to%rs
visi o come t an rtis meet a cers produ
contact Our experienced sales team would be delighted to discuss your requirements and create a bespoke package just for you CONTACT: enquiries@foodiesfestival.com 0131 220 3276
www.foodiesfestival.com @foodiesfestival @foodiesfestival