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2023-24 MCPASD Sponsorship Packet

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Sponsorship Packages

2023 | 2024

MIDDLETON- CROSS PLAINS AREA SCHOOL DISTRICT

MIDDLETON, WISCONSIN

2023 | 2024 Sponsorship Media Kit

Middleton-Cross Plains Area School District

MCPASD has a long history of academic and athletic success at both the regional and national level.

2023 |

2024

Sponsorship Media Kit

Middleton-Cross Plains Area School District

GROW YOUR BUSINESS

Gain brand awareness, target your demographic and reach your mass audience in one shot.

Effective. School sponsorships are a highly cost-effective way to market and raise brand awareness.

Positive brand image. Attitudes are more positive towards advertisers who take an interest in their community.

Straight-forward. You don’t have to launch anything new—bring everything great about your company to the forefront.

Targeted. Distribute your message district-wide.

Support public education. Your advertising money will: Aid in our district’s communications initiatives.

Fund our efforts to recruit excellent staff and market our schools.

2023 | 2024 Sponsorship Media Kit

Middleton-Cross Plains Area School District

GROW YOUR BUSINESS

Parents show brand loyalty!

School districts can reach up to 8x as many families as the largest traditional media source.

75% of parents want brands to support schools and 64% will switch to brands that do.

77% of parents agree that they would be more likely to purchase from and support a company if they sponsored their children's school.

Sources: Turnkey Sports & Entertainment (2007), Event Marketing Institute, Smart Brief

2023 | 2024 Sponsorship Media Kit

Middleton-Cross Plains Area School District

MAGAZINE SPONSORSHIPS

Leverage your company’s credibility, boost recall, and drive action through an online advertisement in one of our two publications.

MCPASD Community Connection

Sent directly to over 23,000 homes Back to School Magazine

Online Magazine sent virtually to over 7,000 families.

2023 | 2024 Sponsorship Media Kit

Middleton-Cross Plains Area School District

ONLINE PUBLICATION

MCPASD BACK TO SCHOOL GUIDE

The MCPASD BACK TO SCHOOL Guide is sent to over 7,000 families in the Middleton-Cross Plains School District. This publication is sent via email before the first day of school and will be posted on our website for the entire 2023-2024 school year.

The magazine is filled with important information families need to know for their student(s) first day back.

Deadline to commit | May 30, 2024

*Example of a quarter page*

2023 | 2024 Sponsorship Media Kit

Middleton-Cross Plains Area School District

ONLINE PUBLICATION

MCPASD BACK TO SCHOOL GUIDE

Rates

Presenting sponsor* (cover and additional full page):

$1,500

Logo Featured | $75

Quarter Page | $100

Half Page | $250

Full Page | $500

Two Full Pages (Side By Side) | $1000

*Example of presenting sponsor being featured on front page*

2023 | 2024 Sponsorship Media Kit

Middleton-Cross Plains Area School District

STAFF NEWSLETTER

Rates

Annual sponsor

Logo on the cover and quarter-size ad in the magazine

Includes 10 newsletter publications

$900

Monthly Sponsor

One quarter-sized ad in the monthly newsletter

$100 per publication

*Example of logo size ad* *Example of quarter size ad*

2023 | 2024 Sponsorship Media Kit

Middleton-Cross Plains Area School District

NEW TEACHER INDUCTION

This is an opportunity for our district to set up our new educators for success by welcoming them into our community.

Not only are they

This is a great time for educators to learn about all the great things our community has to offer, including our outstanding local businesses.

Fast Facts:

We anticipate 150 attendees

All sponsors will be included on our MCPASD Sponsorship webpage which is available to our community year round

2023 | 2024 Sponsorship Media Kit

Middleton-Cross Plains Area School District

NEW TEACHER INDUCTION

Rates

Snackle Box Sponsor | $1,000

Lunch Sponsor | $500

Snack Sponsor | $100

Additional Suggestions Welcome |

Example: Sponsor provided swag bags

DEADLINE TO COMMIT | June 14, 2024

2023 | 2024 Sponsorship Media Kit

Middleton-Cross Plains Area School District

NEW TEACHER INDUCTION - SNACKLE BOX

Description

A "snackle" box is a rif on the term tackle box and is a fun way to provide snacks for our attendees in a DIY way!

Sponsor logo sticker placed on each snack box

Prominent thank you sign on the snack box table

Space available for flyers/business cards as well

*Attendees are welcome to keep their branded boxes to take home*

2023 | 2024 Sponsorship Media Kit

Middleton-Cross Plains Area School District

NEW TEACHER INDUCTION - LUNCH SPONSOR

Description

Provide a monetary donation towards a delicious lunch for our attendees

Prominent thank you sign with sponsor logo on all serving lunch tables

2023 | 2024 Sponsorship Media Kit

Middleton-Cross Plains Area School District

NEW TEACHER INDUCTION - SNACK SPONSOR

Description

Provide a monetary donation towards tasty snacks that will be available for attendees to place in their "snackle" box

Thank you sign with the sponsor logo on the snack table

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