Following our recent discussions regarding an adjustment to your price guide, there is now an opportunity to re-position 3/1 Hutton Road, The Entrance North to the market with renewed urgency, stronger exposure and a clear message that the vendor is motivated to meet the market.
Your property offers a rare beachfront position, however we also acknowledge that the campaign has faced challenges due to the extended time on market and the visible beach works/erosion activity in the area.
Objectives
Reintroduce the property to the market with fresh energy.
The listing has been visible for some time, so buyers may have become familiar with it or may have overlooked it.
A stronger marketing push can make the campaign feel current again.
Reach a broader buyer pool.
For this reason, the next stage of marketing should be focused on creating a fresh wave of buyer attention, rather than simply continuing with the same level of online presence.
The combination of a revised price guide and upgraded marketing gives us the best opportunity to reach both active buyers already searching online and passive buyers who may not have previously considered the property.
Promote the revised price position. The adjusted price guide is an important change. It should be supported by increased exposure so buyers understand there is now a genuine opportunity.
A beachfront property can appeal to lifestyle buyers, investors, Sydney buyers, holidayhome purchasers and buyers looking for a long-term coastal asset. Broader exposure gives us the best chance of locating the right buyer.
REA - LUXE LISTING UPGRADE
The LUXE upgrade is designed for premium properties and competitive markets.
The LUXE campaign is intended to give the property stronger prominence across realestate.com.au, including a larger listing format, additional image exposure, homepage visibility, buyer notifications, eBrochures and improved campaign insights.
The attached REA brochure describes LUXE as “the ultimate marketing package for extraordinary properties and competitive markets” and notes that it is designed to help listings stand out in front of Australia’s largest audience of property seekers.
Key inclusions include:
A 30% larger listing on realestate.com.au
Hero image plus additional images displayed in search 9-day rotation to the top of search results
Exposure to relevant buyers on the realestate.com.au homepage
Premium buyer notifications with the property image included eBrochures sent directly to high-intent buyers
Detailed insights including buyer profiles, readiness and price expectations
UPGRADE to LUXE investment $1576
This will upgrade the listing to Luxe for the life of the listing
DOMAIN - PRINT & DIGITAL CAMPAIGN OPTIONS
Domain has recommended two campaign pathways to increase exposure through both print and online channels.
Option 1 — Premium SMH Print & Online
Cost: $11,195 incl. GST
This package includes:
3 full pages in the Sydney Morning Herald
1 week as a Domain Dream Home
1 week as a Facebook advertisement
This is the highest-impact Domain option and would position the property in front of a broader Sydney audience. For a beachfront property, this may be particularly relevant, as Sydney-based lifestyle and investment buyers are often a key target market for coastal property.
Option 2 — Repeated Weekly Exposure
Cost: $3,500 incl. GST per week
This option includes:
1 half page in the Sydney Morning Herald 1 Domain Dream Home feature
Domain has suggested running this for three consecutive weeks, creating repeated exposure and helping the property maintain visibility over a sustained period.
STRATEGIC CONSIDERATION
The property’s position is both its greatest strength and its current challenge.
Beachfront real estate remains highly desirable, but current beach works and visible erosion may cause some buyers to hesitate.
For this reason, the marketing needs to focus on:
The rarity of beachfront ownership
The revised price guide and genuine vendor motivation
The long-term lifestyle and location appeal
Creating enough exposure to bring fresh buyers into the conversation
At this stage, the campaign is not just about advertising the property; it is about changing buyer perception and creating a renewed sense of opportunity.
