Te mp o by H i l t o n Ga i n e s v i l l e
ROOFTOP BRANDING PROPOSAL
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
BOLD RESTAURANT CONCEPTS, MADE FROM SCRATCH We develop independent restaurant and bar concepts that elevate your brand’s hospitality experience and the community. The kitchen is the heart of the home — and in today’s foodie-conscious culture, it’s often the heart of a hotel. We’ve helped many of our hotel partners position themselves as trendy neighborhood dining destinations, not merely a convenient dining option for hotel guests. From architectural and interior design to culinary and beverage concepts; from business plans to menu design, we’ll make sure your bar or restaurant is a place where locals and guests gather frequently. APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
BRAND STRATEGY OUR PROMISE
WHAT WE DELIVER
We don’t just help you build a thriving business. Our branding experts
Our consulting and brand development services are tailored
create magnetic brands with a stories inspired by the local community
specifically for independent restaurants and hospitality ventures
and a developer's vision. This brand strategy drives every single
seeking to build, grow, or reinvent their concepts. With a strategic
decision thereafter.
blend of culinary innovation, operational efficiency, and compelling
HOW WE WORK
brand storytelling, we partner with owners, developers and operators
to bring bold, profitable ideas to life.
We believe that independent restaurants are more than businesses— they’re expressions of identity, culture, and community. Our consulting
approach is grounded in collaboration, transparency, and practical creativity. We don’t apply one-size-fits-all models; instead, we work closely with each client to understand their vision, challenges, and
goals. From concept development to operational execution and brand storytelling, our mission is to build thoughtful, scalable solutions that support long-term success while honoring the individuality of each project.
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
WHO WE ARE At the heart of our consulting and brand development studio is a
multidisciplinary team of hospitality veterans, culinary innovators, and brand strategists. We bring together decades of real-world experience to support independent restaurants with hands-on, results-driven solutions.
BRAND PHASES
PHASE I BRAND CONCEPT & IDENTITY
PHASE II COLLATERAL & SIGNAGE
PHASE III DIGITAL
PHASE IV LAUNCH
Market & comp set analysis
Marketing collateral
Website design
Public relations
Strategic brand positioning
Interior & exterior signage
Social media strategy
Grand opening events
Package design
Digital advertising strategy
Menus
Email marketing
Influencer marketing strategy
Naming Verbal & visual identity
Brand story & guidelines
Business system Apparel design
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
Photography & art direction Copywriting
Programming
END-TO-END BRAND BUILDING We build brands end to end — from concept, identity and menu design through digital, marketing and day-to-day operations — so every touchpoint tells one story. That’s how we help hotel partners become trendy neighborhood dining destinations rather than a convenient option for guests, working alongside the ownership group, F&B team and pre-opening team at every stage.
BRAND & CONCEPT
DIGITAL
• Full concept & brand creation
• Website design & management
• Brand development & implementation
• Domain purchases & management
• Menu creation & design
• SEO
• Trademark (search and application process)
• Social media & ads
MARKETING & COMMUNICATIONS
OPERATIONS & INSIGHT
• Marketing
• Signage
• Public & media relations
• OS&E selection
• Copywriting
• Market & comp set analysis
• Photography
• Programming
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
OUR EXPERIENCE
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
OUR RESTAURANTS
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
CASE STUDIES
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
BARGELLO BRANDING & IDENTITY | MENU DESIGN | COLLATERAL | WEB DESIGN | SIGNAGE Asheville, North Carolina PROJECT
The branding for Bargello® draws inspiration from its namesake—the intricate Florentine needlepoint technique used in tapestries and upholstery for centuries. The design translates this Italian craft tradition into a sophisticated, contemporary identity inspired by Italy, the Mediterranean, and Asheville’s creative character. Pattern, typography, color, and graphic details work together to complement the restaurant’s open kitchen, floor-to-ceiling windows, and open-fire pizza hearth. Extended across menus, signage, environmental graphics, and event materials, the identity creates a cohesive guest experience that celebrates craftsmanship and positions Bargello® as a distinctive destination for dining and celebrations in downtown Asheville.
DELIVERABLES • • • • •
Naming Brand Positioning Brand Messaging Logo Design Signage Design
• Menu Design • Website Design
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
BARGELLO BRANDING & IDENTITY Asheville, North Carolina PRIMARY LOGO
COLOR PALETTE
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
TYPOGRAPHY
BARGELLO BRANDING & IDENTITY | MENU DESIGN | COLLATERAL | WEB DESIGN | SIGNAGE Asheville, North Carolina
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
BARGELLO MENU & WEB DESIGN Asheville, North Carolina
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
J. BIRD’S ISLAND EATERY BRANDING & IDENTITY | MENU DESIGN | COLLATERAL | WEB DESIGN | SIGNAGE Cape Canaveral, Florida PROJECT
Located inside the Hilton Garden Inn Cape Canaveral, this tiki-themed bar was inspired by the area’s coastal character, tropical atmosphere, and sense of adventure. The design concept blends classic tiki influences with a contemporary hospitality aesthetic, creating a playful identity that feels right at home within the hotel. A vibrant palette of tropical greens, warm sunset tones, and ocean-inspired accents was paired with custom typography, illustrated motifs, and graphic elements that evoke palm trees, waves, and vintage island culture. The result is a cohesive brand experience that transforms the bar into an inviting destination for both hotel guests and visitors, capturing the relaxed spirit of the coast, while giving the space a distinctive personality of its own.
DELIVERABLES • • • • • • • APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
Naming Brand Positioning Brand Messaging Logo Design Signage Design Menu Design Website Design
J. BIRD’S ISLAND EATERY BRANDING & IDENTITY Cape Canaveral, Florida PRIMARY LOGO
SECONDARY LOGO
COLOR PALETTE
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
TYPOGRAPHY
J. BIRD’S ISLAND EATERY BRANDING & IDENTITY | MENU DESIGN | COLLATERAL | WEB DESIGN | SIGNAGE Cape Canaveral, Florida
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
J. BIRD’S ISLAND EATERY MENU & WEB DESIGN Cape Canaveral, Florida
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
COAST KITCHEN & BAR BRANDING & IDENTITY | MENU DESIGN | COLLATERAL | WEB DESIGN | SIGNAGE Tampa, Florida PROJECT
The branding for Coast Kitchen & Bar was designed to capture the laid-back energy of coastal Tampa while maintaining a polished, approachable feel. Inspired by the restaurant’s proximity to Tampa Bay, the identity blends nautical cues, relaxed typography, and a fresh coastal palette to create a visual language that feels casual, modern, and inviting. The branding was developed to support the restaurant’s all-day experience, from breakfast and business lunches to happy hour and dinner, with flexible graphic elements that carry seamlessly across menus, signage, environmental graphics, and promotional materials. The result is a distinctive hospitality brand that feels equally at home with travelers, locals, and the afterwork crowd.
DELIVERABLES • • • • • • •
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
Naming Brand Positioning Brand Messaging Logo Design Signage Design Menu Design Website Design
COAST KITCHEN & BAR BRANDING & IDENTITY Tampa, Florida PRIMARY LOGO
SECONDARY LOGO
COLOR PALETTE
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
TYPOGRAPHY
COAST KITCHEN & BAR BRANDING & IDENTITY | MENU DESIGN | COLLATERAL | WEB DESIGN | SIGNAGE Tampa, Florida
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
COAST KITCHEN & BAR MENU & WEB DESIGN Tampa, Florida
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
INVESTMENT & FEES
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
INVESTMENT & FEES
COMPREHENSIVE FEE FOR BRAND DELIVERABLES: $20,000
VERBAL IDENTITY | $5,000
COLLATERAL, PACKAGING & UNIFORM DESIGN | $3,000
We will provide you with an initial round of 8-10 names to choose from in addition to tagline options. If necessary, we will submit a second round of 4 names. Deliverables include:
We will provide you with two design concepts for the collateral, packaging & uniform elements. Two rounds of revisions may be provided. Deliverables include:
•
Naming options with narratives
•
Tagline options
•
Copywriting for website & marketing
VISUAL IDENTITY & BRAND GUIDELINES | $7,000 We will provide you with three logo design concepts. Two rounds of revisions to one concept are provided. Deliverables include: •
Logo design
•
Color palette
•
Typography
•
Iconography & patterns
•
Collateral – coasters, beverage napkins, business cards, pens, etc.
•
Packaging – To-go bags, cups, stickers, etc.
•
Uniforms – Apparel design (hats, aprons, shirts, etc.)
MENU SUITE & SIGNAGE DESIGN | $5,000 We will provide you with two design concepts for the menu suite and interior and exterior signage design elements. Two rounds of revisions may be provided. Deliverables include: •
Check presenters
•
Menus – food, beverages, specials, etc.
•
Interior signage
•
Exterior signage
•
Wayfinding signage
Once initial design concept is approved, any additional changes outside of the scope above will be billed at the rate of $200.00 per hour. APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL
PRE-OPENING BUDGET ADDITIONAL ROOFTOP CONCEPT ITEMS ARE INCLUDED IN PRE-OPENING BUDGET: •
Concept consulting with F&B team
•
Trademark search and application process
•
SEO
•
Brand photography
•
Training meals and friends & family tasting events
•
Social media management
•
Website development, domain & hosting management
•
OS&E
Covers the concept menu development phase, including menu creation, recipe testing, competitive market and comp -set visits, tasting sessions, food costs associated with product development, and cost of food for preparation for photography and marketing materials. This is separate from training meal expenses (above), which occur later during implementation.
Covers the legal research, trademark review, filing fees, and intellectual property work required to establish and protect th e restaurant concept's name, logo, and brand identity.
Covers food and beverage costs associated with training the rooftop team on menu execution after final menu approval/developm ent. This includes preparing dishes for associate training and operational readiness prior to opening. Covers social media and promotional communications supporting the concept launch. Includes initial website development required to launch the concept online. This amount covers implementation and setup costs only; ongoing website maintenance and support will be part of operating expenses after opening. Covers concept-specific OS&E, including branded and printed items such as menus, logo merchandise, coasters, pens, tabletop materials, and other guest-facing rooftop concept elements.
APRIL 2023 TEMPO GAINESVILLE ROOFTOP BRANDING PROPOSAL