■ Personal Brand Playbook How to Stand Out Online, In Person, At Work & At School
1■■ Foundation: Define Your Brand • • • •
■ Write down your core values (e.g., creativity, discipline, kindness, leadership). ■ Identify your strengths & skills. ■ Create a personal tagline (e.g., 'I help ideas grow through design & storytelling'). ■ Choose 2–3 things you want to be known for.
2■■ Online Branding Checklist • • • • •
■ Profile pictures are professional & consistent across platforms. ■ Bio/summary highlights your skills, passions, or goals. ■ Share 1 piece of value-driven content weekly (tip, project, lesson learned). ■ Comment/engage meaningfully on others’ posts (not just likes). ■ Build an online portfolio (LinkedIn articles, blog, or website).
3■■ In-Person Branding Checklist • • • • •
■ Practice your elevator pitch (who you are + what you do in 20 seconds). ■ Maintain good body language (eye contact, posture, smile). ■ Dress in a way that reflects your personality & goals. ■ Attend networking events/meetups—introduce yourself to at least 2 new people. ■ Be remembered for reliability (do what you say you’ll do).
4■■ At Work Branding Checklist • • • • • •
■ Deliver consistently strong results. ■ Take initiative (volunteer for projects, offer solutions). ■ Build strong relationships with peers & managers. ■ Communicate clearly in emails, meetings, and presentations. ■ Ask for feedback and apply it. ■ Keep a record of your wins (helps for reviews & promotions).
5■■ At School Branding Checklist • • •
■ Participate actively in class discussions. ■ Be involved in at least 1 extracurricular activity. ■ Build good relationships with teachers/mentors.