CONTROLLER 4.0 DIGITALIZACIJA BIZNISA
SOCIETE GENERALE ISKUSTVO
BANKARSTVO
“Money changer’s bench”
Pojam banka (na francuskom banque,na italijanskom banca) izveden je iz ovog pojma – klupa ili pult za promenu novca
Prva banka – “Bank of Venice”, osnovana u 12. veku
Founded 150 years ago
Among leading financial services Groups in Europe
40 years in Serbia 5th biggest bank by assets, 3rd by loans
1,350 employees 145,700 employees in 67 countries
31 million clients > 400 thousand clients
TRADICIONALNA EKSPOZITURA vs. DIGITAL BRANCH
PREDUSLOVI
NIŽI “ATTRITION” KLIJENATA, “BRAND AWARENESS”, IMIDŽ INOVATIVNE BANKE,LIDERAU “GO DIGITAL”
INVESTICIJA
