MIDLANDS Business Journal 1975
CELEBRATING 50 YEARS
YOUR BUSINESS AUTHORITY ACROSS NEBRASKA & BEYOND
MBJ.COM
VOLUME 52 No.10
2025
$2.00
MARCH 6, 2026
Standing Steady in the Chaos
JOSEFINA LOZA TURNS DISRUPTION INTO A SUSTAINABLE FUTURE BY DAISY HUTZELL-RODMAN In October 2020, Josefina Loza was a 30-something with a divorce behind her, a global pandemic outside her door and an unhealthy job that had stripped away any illusion of security. Most people in such a moment reach for stability. Loza reached for a business plan. Five years later, Lozafina Marketing and Public Relations is a Latina- and woman-owned boutique communications agency serving nonprofits and mission-driven businesses across Nebraska and beyond. Today, Loza also runs a competitive internship program developing young people, especially those of color and women, for careers in communications. Some people probably thought launching a business in that moment was reckless, Loza acknowledged, but it was a way of reclaiming herself, of believing in her inherited talents. “2020 just stripped everything down to the truth of what I am and gutted everything,” Loza said. “I was forced to ask myself, “What is it? What am I? Who am I? What do I truly believe in? What can I build that nobody can take from me?’” “I want women to understand that it’s OK to stand in your chaos. Stability is not the absence of disruption. Instead, it’s an alignment. Chaos clarifies.”
WOMEN LEADING CHANGE SHAPING OMAHA’S SUSTAINABLE FUTURE ACROSS SECTORS BY ALLISON JANDA-BROWN
Expectation of excellence
Sustainability is about building firms that outlast their founders, making eco-conscious living accessible and closing Nebraska’s nearly $17,000 gender wage gap. Across the Omaha region, women are leading the way.
Loza, an award-winning journalist with more than 20 years of experience including work at the Omaha World-Herald, the Associated Press and Omaha Publications,
WOMEN LEADING ON PAGE 08
LOZA ON PAGE 06
MAKE-A-WISH NEBRASKA ANNUAL WISH BALL GALA: ALL-STARS
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