MIDLANDS Business Journal 1975
CELEBRATING 50 YEARS
YOUR BUSINESS AUTHORITY ACROSS NEBRASKA & BEYOND
MBJ.COM
VOLUME 52 No.11
2025
$2.00
MARCH 13, 2026
Business Ethics Make Better Business PARTNERSHIP LINKS TWO GROUPS BUILT ON ADVANCING TRUST BY DAISY HUTZELL-RODMAN The Business Ethics Alliance revealed recently that beginning later this year it will operate from the headquarters of the Better Business Bureau of the Midwest Plains, deepening a long partnership between two organizations built on the same foundational mission. The move, tentatively projected for late spring, preserves the BEA’s identity as an independent nonprofit while giving its threeperson staff access to BBB’s marketing, finance and HR infrastructure, freeing the organization to expand programming outside the metro area. The BEA, founded in 2007, has operated from Creighton University’s Heider College of Business since its inception. Its three founding partners — Heider College, the Greater Omaha Chamber of Commerce and the BBB — unanimously supported the transition. “This is not a transactional arrangement,” said Jim Hegarty, executive director of the BBB Midwest Plains. “It’s a strategic alignment. BBB’s mission is marketplace trust. BEA’s mission is practical business ethics education. They aren’t just compatible, they’re complementary.”
Nearly two decades in the making
The BEA was founded by Beverly Kracher, Ph.D., then an ethics professor at Creighton’s Heider College, along with representatives from the business community. Her vision was BUSINESS ETHICS ON PAGE 06
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