Monica Betancourt Group Listing Presentation

Monica S. Betancourt

PROVEN. CARING. TRUSTED.

Thank you for the opportunity to present my marketing plan for your exceptional property. As a certified Coldwell Banker Global Luxury Property Specialist, I am committed to achieving extraordinary results for you.

This presentation will illustrate how we'll combine the Coldwell Banker ® brand's global reach with my local expertise and proven success to maximize your property's value. Your home deserves exceptional representation, and I will deliver that through a discreet, tasteful and visionary marketing approach. Let's begin this journey together.

GET TO KNOW Monica S. Betancourt

“I love our city, and my home and neighborhood. I can’t imagine living anywhere else. I work to achieve that same feeling of joyful belonging for all my clients.”

Since 2006, Monica has done far more than help people buy and sell homes in Miami and across South Florida. Her mission and vision are to use her expertise and deliver a caring, customized and stress-free experience to everyone she guides. Her goal is to help all curate a perfect Miami life. And success has followed.

Monica is a consistent top-producing agent nationwide. The National Association of Hispanic Real Estate Professionals® ranks her among the Top 50 Hispanic REALTORS ® Nationwide. Among many other accolades, Monica is constantly recognized for two key elements: a genuine commitment to her clients’ happiness and her keen listening skills.

“I work on every transaction as if it were my own. Also, the relationships I build do not end at closing. I’m here for you, always.“

Monica understands that buying or selling a home is not just an important financial transaction, but also an emotional one. She takes the responsibility of her role as a real estate agent very seriously – and does so with absolute honesty and integrity.

"The referrals and repeat clients that comprise a large part of my business are a testament to the first-rate experience of working with me.”

Step-by-Step

Backed by an exclusive and comprehensive suite of luxury marketing support and resources, I have the expertise to guide you through every step of the home selling process.

STEP 1 – PRICING

• Prepare a strategic pricing analysis (SPA)

• Review market conditions

• Review other homes on the market

• Discuss your home-sale goals

• Determine the optimal listing price

STEP 2 – PREPARING

• Remove clutter and organize

• Clean and make repairs

• Stage your home for sale

• Consider a home protection plan

• Complete listing documents and disclosures

Step-by-Step

STEP 3 – MARKETING

• Install distinctive Coldwell Banker

Global Luxury ® yard sign

• Promote your home on the MLS

• Syndicate your home’s listing to real estate websites nationally and internationally

• Implement your customized property marketing plan

• Respond to online buyer inquiries

• Arrange showings

• Communicate feedback

• Provide market updates

STEP 4 – CLOSING

• Evaluate offers and negotiate best price and terms

• Facilitate inspections

• Coordinate closing date, time, location and contacts

• Monitor buyer financing and home appraisal

• Follow up on details

• Review closing statement

• Close the sale

• Provide copies of all closing documents

As a multi-award-winning top producer, Monica is a proven, caring, and trusted realtor who provides personalized boutique-style service.

Testimonials

Monica was highly recommended for a probate sale by our lawyer, and I quickly learned why. I live in Orlando, and she worked with me long-distance on complex transactions that included closing open permits. She worked hard and got us five offers in a week. We sold over asking and closed in under a month!

H Jose I. | Seller

Monica showcased our home so beautifully that we fell in love with it all over again. Her friendship and guidance were tremendous, and we got more for our home than anyone expected. It was a record sale in our community!

H Ann & Bruce M. | Sellers

The sale of our home of 33 years – the zenith of our journey from third world poverty to the American Dream – was very emotional. It felt like letting go of part of ourselves and our achievements. We are very pleased with the professional interpersonal skills that made it a seamless, satisfying experience.

H Badru & Grace D. | Sellers

This is the second house that Monica sold for us and the third house she has helped us purchase. We have known Monica for over 15 years, and she has always treated us like family. She and her team are extremely professional, organized, friendly and continuously meet or beat deadlines. She is the best real estate agent we know, and we recommend her to everyone! She truly found us our home, not just another house. We cannot thank her and her team enough for making this happen for our family.

H Jonathan & Gina R.

Buyers & Sellers

Monica Betancourt is easy to endorse because she is the best of the best. She helped us buy and sell properties in South Miami and Pinecrest. Leaving a large property in San Antonio, we asked Monica to find us something smaller and in town. She found exactly what we wanted in South Miami, then helped us connect with countless great people to assist with a few upgrades. Monica has extensive contacts to help with any need that arises, from home repairs or improvements to doctors, hairdressers and schools. She casts a very broad professional net.

We soon learned that we actually wanted to be in the neighborhood Monica first suggested to us. Having told her ‘don’t take us to that Pinecrest place,’ I sheepishly called and asked her to help us find something in Pinecrest. We enjoyed many laughs when the second property we bought was in Pinecrest. In less than 18 months, Monica helped us to buy and then quickly sell our South Miami property, then buy our Pinecrest property – a home we adored for over 10 years. We just sold the Pinecrest property (2025) and, like many older Pinecrest properties, it had its share of challenges. Monica helped us navigate the issues and make a great sale.

Her knowledge of Miami is second to none. She is well-liked and highly respected by her colleagues, which is priceless. Other real estate agents want to work with her because they know she’s friendly, professional, sharp as a tack and makes things happen. Monica is frequently asked to speak at various industry symposiums, and she keeps herself engaged with the Miami community at large. She is treasured well beyond the real estate industry, leading me to affectionately refer to her as ‘The Mayor.’ Going out with Monica means she’ll be stopped by 12 people who know and love her.

Because of corporate demands, we have bought and sold nine properties in seven states, thus we have worked with numerous real estate agents. Monica is far and away the best we have ever had. She makes herself available seven days a week, has a contact for every situation and, simply put, knows how to get properties sold fast and at the highest possible price. I emphatically endorse Monica Betancourt!

H Elizabeth & George S.

Buyers & Sellers

Testimonials

My wife and I worked with Monica to purchase our Coconut Grove home in 2021, then sell it in 2024 to move out of state. She was amazing for both the purchase and the sale, and at all points in between. We moved to Miami for my wife’s job in the middle of the pandemic, when the market was really tight. Without Monica’s amazing contacts, I doubt we could have found just what we were looking for.

Monica found us a beautiful, brand-new home on a great street in our target neighborhood by scouring the area for new construction properties that weren’t on the market yet and got us in the door first. She then stuck with us when the deal with the developer went a little sour and helped us get the resources we needed to close on the house.

As if that weren’t enough, she provided us with her extensive contact list when we decided to upgrade our kitchen and landscaping, which proved essential in a city where it can be challenging to identify dependable tradespeople, especially for newcomers without a local network.

Monica helped us think through which upgrades made sense in terms of resale value and guided us to craftsmen who could do a quality job. She introduced us to a terrific designer who helped style our new home while we lived there and then optimized it for sale when we left.

She was in our corner for the three years we lived in Miami, supporting us as our own personal problem-solver, advocate and friend. When it came to sell, she worked hard to determine the optimal listing price and market timing for the sale, spending her own resources to get a seller’s appraisal to nail down the price.

We could go on and on with many more details but, in short, we can’t imagine a real estate agent more worth her commission than Monica Betancourt. She is a charismatic person we always looked forward to seeing. She does her job to the highest standard, cares deeply about the happiness of her clients and commands respect throughout her industry and in Miami at large. She is simply the best.

H Tony M. & Kim N. | Buyers & Sellers

Luxury homes are like storybooks – they make aspirations tangible and bring dreams to life within four walls. Every seller deserves an expert storyteller, someone who can craft the perfect narrative and connect with the right audience.

The Coldwell Banker Global Luxury ® program is that storyteller.

This presentation offers a glimpse into the artistry and expertise that distinguishes us as listing partners – a legacy of excellence, proven marketing prowess, and a level of service and strategy that unlocks the full potential of your property. Let’s explore how we can achieve the extraordinary for you.

A LEADER IN LUXURY

Our Heritage

The Coldwell Banker Global Luxury ® program is built on a dual legacy – one rooted in the craft of luxury real estate marketing, the other in the art of dream-making, with a name that commands instant respect and trust the world over.

Our story began in 1933 on Manhattan’s prestigious Madison Avenue, where innovator Henderson Talbot recognized the power of visual storytelling and pioneered the use of film to showcase fine estates – a groundbreaking approach for its time. Today, the Coldwell Banker Global Luxury program remains at the vanguard, continuously reimagining the art and craft of representing the world’s most exceptional properties. Our deep-rooted fascination with the future – your future –drives us on a path of discovery, asking, “What’s possible?”

Whether embracing cutting-edge innovations in wealth targeting and AI or unlocking exclusive opportunities through our private global network, we leverage a depth of market intelligence and resources unrivaled in the industry to help you achieve the highest possible value for you as a seller. Certified Luxury Property Specialists embody this spirit of ingenuity. As the pinnacle of the Coldwell Banker ® network, we represent some of the top luxury professionals in the industry – distinguished by our mastery, discretion and dedication to delivering an experience as extraordinary as the properties we represent.

Power In Numbers

The Coldwell Banker ® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world. Through a master franchise network located in 45 countries*, we offer unmatched services in their local languages.

50 93,000 +

COUNTRIES * AGENTS

Albania

Andorra

Argentina

Aruba

Bahamas

Belgium

Bermuda

British Virgin Islands

Cambodia

Canada

Cayman Islands

Chile

Costa Rica

Curacao

Dominican Republic

Egypt

England

France

Germany

Greece

Grenada

India

Indonesia

Ireland

Italy

Jamaica

Luxembourg

Malta

Mexico

Monaco

Northern

Cyprus

Oman

Paraguay

Poland

Portugal

Puerto Rico

Saint Barth

Saint Martin

Saudi Arabia

Sint Maarten

Spain

Switzerland

Tanzania

Turkey

United Arab Emirates

United States

Uruguay

USVI – St. Croix

USVI – St. Thomas

Zanzibar

*As of 12/31/2025.

A Leader In Luxury

Exceeding expectations and creating exceptional experiences.

A Proven Track Record of Success

Monica is honored to be affiliated with the Coldwell Banker Global Luxury® program, a name synonymous with leadership and excellence in luxury real estate. Certified Luxury Property Specialists consistently outperform the market with a 75% higher average sales price than nonluxury specialists1

In 2025, Coldwell Banker ® affiliated agents achieved: in $1 Million+ Daily Luxury Sales² MILLION

$260 Average Sales Price of $1 Million+ Transaction Sides² MILLION $2

47,807

$1 Million+ Transaction Sides2 SIDES

Expanded Audience

A comprehensive online marketing strategy includes detailing your property’s critical selling points and posting multiple photos on the most visited real estate websites in the world. The result? Your home gets showcased on dozens of high-traffic sites – putting it in front of potential buyers everywhere.

Expansive Online Syndication

Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expert command of today’s online arena. The Coldwell Banker Global Luxury ® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ. com, JamesEdition.com, RobbReport.com and international websites through Properstar*.

coldwellbankerluxury.com

The Coldwell Banker ® brand automatically syndicates listings to the real estate industry's most visited websites.

Elite International Syndication

The Coldwell Banker Global Luxury ® program has joined forces with some of the world’s most exclusive and high-performing real estate syndication websites to maximize the global exposure of your luxury home.

60+

80+ COUNTRIES

REACHING MILLIONS OF CONSUMERS MONTHLY*

PORTALS

AMONG THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORKS

Properstar automatically publishes $1 million+ property listings to leading real estate sites around the world.

Coldwell Banker Global Luxury ® Website &

Blog

The Coldwell Banker Global Luxury ® website is designed to maximize global exposure and buyer interest for your property. Featuring a dynamic, responsive listing and profile experience, it connects an affluent audience to some of the world’s finest homes. Engaging editorial content is crafted and curated for the site’s discerning audience, while multiple language translations and currency conversion tools enable international buyers to tailor their user experience. Additionally, as a Luxury Property Specialist, Monica has valuable connections with buyers across the globe.

The Edit

A LOOK INTO LUXURY HOME & STYLE

For the discerning consumer, the Coldwell Banker Global Luxury ® program offers an exclusive glimpse into the world of luxury real estate, with curated content that provides insights and inspiration through its official editorial website. From breathtaking homes in sought-after destinations to unparalleled amenities and lifestyle offerings, coldwellbankerluxury.com/editorial showcases the epitome of luxury living.

Monica will ensure that your property benefits from opportunities for online exposure, potentially being featured as the Home of the Week, and with captivating video content that highlights its unique qualities. This content is also shared on our social media channels, ensuring your property stands out and attracts the right buyers.

Coldwell Banker Realty Social Media

Media impressions1

Engagements2

Video views2

MILLION+ 1.7

Link clicks1

Followers¹ on Coldwell Banker ® brand social media channels

Monica's Social Media

Maximized Global Media Relationships

Guided by the belief that each home has a story to tell, the Coldwell Banker Global Luxury ® program offers elite clients the opportunity to share their homes’ unique narratives through the media, to drive more eyes on your home.

As part of a bespoke marketing plan, I will work closely with regional marketing teams to leverage strategic media relationships in order to showcase your home to the widest possible affluent audience. Harnessing the global influence of these key media players has historically generated exposure for our most notable listings in top-tier outlets such as The New York Times, The Wall Street Journal, Forbes and CNBC.

The Coldwell Banker ® brand averaged 75 media mentions daily, which equates to $1.9 billion in ad value in 2025, reaching 4.78 billion consumers*.

Market Evaluation

A strategy based on unparalleled expertise and an intimate knowledge of current industry trends

Strategic Pricing Analysis

A strategic pricing analysis (SPA) is a report that pulls data from the multiple listing service (MLS) based on buyer and seller activity in your area. Information in your SPA includes:

HIGH-END PROPERTIES IN YOUR AREA THAT RECENTLY SOLD

HIGH-END PROPERTIES IN YOUR AREA THAT FAILED TO SELL

PENDING SALES IN YOUR AREA

HIGH-END ACTIVE LISTINGS IN YOUR AREA

Monica will use this information to develop a pricing and positioning strategy that creates a perception of value, makes your property competitive and generates excitement among buyers.

Market Evaluation

The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as:

If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.

IF THE ASKING PRICE IS

THE PROPERTY APPEALS TO

OF QUALIFIED BUYERS

OF QUALIFIED BUYERS

Powerhouse Marketing

Setting a new standard by which many of the world’s finest estates are bought and sold.

360° Marketing Approach

Monica offers an impressive global stage from which to showcase your home. With the Coldwell Banker Global Luxury ® program, Monica is truly borderless and comes armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.

OFFERINGS INCLUDE:

PRINT MEDIA

DIGITAL

PUBLIC RELATIONS

SOCIAL MEDIA

EVENTS

PERSONAL NETWORK

DIRECT MARKETING

WealthEngine ®

The Coldwell Banker Global Luxury ® program enables Monica to identify the right affluent clientele for your exceptional home. Our relationship with WealthEngine ® gives me access to the largest database of high-net-worth individuals in existence, elevating direct marketing for some of the most exclusive properties to a new level. By curating the data based on lifestyle, interest and net worth, the precise audience of affluent buyers most likely to purchase your home can be targeted.

The Fundamentals

A FOUNDATION FOR MARKETING SUCCESS

Every successful marketing strategy begins with building assets and the following materials to showcase your home in its best light.

PROFESSIONAL PHOTOGRAPHY

Monica believes in using professional-quality photography and videography that portray the architectural integrity and character of a property We have cultivated relationships with local photographers and videographers who are skilled in the art of capturing the beauty of your home and presenting it in the best possible light to affluent buyers.

VIDEO TOUR

Every property has a story to tell. The video team will create a visually engaging presentation of your home, highlighting all its special selling points. This video will be a key element of campaigns broadcast on the MLS, YouTube, social media platforms and my website. I will also email it to my extensive mailing list of all Miami real estate agents and prospective buyers.

FLOOR PLANS

Basic yet effective, floor plans help potential buyers understand your home at a glance. Buyers frequently refer to them as one of the most valuable tools in determining whether a home fits their needs.

Custom Property Website

Monica will create a detailed website exclusive to your property so potential buyers can explore your listing in-depth, share with their family and real estate agents, submit requests to tour the home and more.

A QR CODE DISPLAYED ON ALL PRINT MARKETING MATERIALS WILL POINT TO YOUR PROPERTY'S CUSTOM WEBSITE.

Monica S. Betancourt Your Address Proven. Caring. Trusted.

Print Marketing

Monica promotes your home through printed listing brochures, mailers, flyers, and more.

Making a Great Impression

BROAD AGENT OUTREACH

Via phone calls and personalized notes, Monica reaches out to a network of top-producing real estate agents who serve your market area, introducing and calling special attention to your property.

PROPERTY BROCHURE

Widely distributed, professionally printed property brochures are sent out to showcase your home and its prime selling points with alluring photography, engaging video, floor plans, lifestyle storytelling, and a QR Code directing prospective buyers to your property website.

POSTCARD MAILER

Monica directly notifies your neighbors and residents of comparable areas where qualified buyers, or their family and friends, are likely to reside. This is an effective way to raise awareness of your listing with a high-value targeted audience. The postcard will include a QR Code linked to your property website.

FEATURES LIST AND FLOOR PLANS

Focused solely on listing the home's unique features in a clean and presentable way, this helps buyers explore all the fascinating details, upgrades, and layout advantages of your home – and creates a better perception of value.

DISTRIBUTION TO ELITE AUDIENCES NATIONWIDE

THE WALL STREET JOURNAL

Positions your home in front of discerning luxury home buyers across the country via the Mansions section and the Experience Luxury special insert.

MANSIONS SECTION

Circulation: 111,289+

Online Edition Distribution: New York City, Westchester, Long Island, New Jersey and Connecticut

EXPERIENCE LUXURY SPECIAL INSERT

Circulation: 100,000+

Print Distribution: Luxury markets nationwide

The city's premier periodical reaches affluent subscribers across the country and internationally.

Readership: 1,500,000+

Print Distribution: Zone based on your property location

Digital Marketing

Monica prominently displays your listing on the web and social media to local, national, and international buyers.

Exclusive Email Blast

Property announcements will reach a broad and exclusive targeted email list, an easy yet effective way to connect with buyers, agents, and their networks. These emails feature beautiful photos and an overview of your property, plus a link to your custom website.

EMAIL DATABASE CONTACTS:

15,500+

MIAMI REAL ESTATE AGENTS

ACTIVE BUYERS

INDUSTRY VENDORS

COMMUNITY VIPS

MIAMI RESIDENTS

TOP 1 % AGENTS NATIONWIDE

INTERNATIONAL AGENTS (SELECT PROPERTIES)

Your Listing on Streaming TV!

THE FUTURE OF REAL ESTATE MARKETING, TODAY

Leveraging the powerhouse of streaming TV, Monica shares your listing with a brand-new, growing audience. Over 85% of North American households are streaming TV. Don't settle for the basics.

The Listing Package Includes:

• Streaming TV Feature: Your property showcased on Apple TV, Google TV, YouTube, Roku, Fire TV, Samsung, and LG

• Professionally Narrated Listing Video: YouTube and Google

• Digital Property Card: Features multilingual audio tours, photos, video, property details, and pushbutton home tour scheduling

• AI-Powered Buyer Capture Technology: Tracks and targets engaged buyers across the web and streaming TV

Area Realtor ® Notification

Agents at local real estate companies will be notified once your property hits the market. Mobilizing the real estate community for your benefit creates more opportunities for agents to connect their buyer clients to a hot new property – further advancing the sale of your home.

Events

Experience is a powerful motivator.

Broker-To-Broker Networking

CB EXCLUSIVES

BROKER OPEN HOUSE DISTRIBUTION OF MATERIALS

To ensure that your property is front and center in the local real estate community, top-performing brokers will be invited to a private reception at your home.

BROKER PREVIEW

With this powerful online marketing platform, Monica can showcase your extraordinary property to brokers within our company in minutes for greater exposure, before it even hits the MLS. Your property may be registered as part of a weekly preview inviting the area’s top brokers to tour your property for an agreed-upon period of time.

Property marketing materials, including postcards, flyers, brochures, and other custom pieces, will be distributed through the Coldwell Banker Global Luxury ® network to keep the broker community informed.

Open Houses

IT’S ALL ABOUT THE LIFESTYLE

PRIVATE EVENT

Inviting a thoughtfully selected group of people to gather in your home for a chic, private event gives them a first-hand look at the life they or their clients could have there. Many of these well-chosen guests will share their experience with family, friends, and colleagues, spreading priceless word-of-mouth buzz about your home.

PUBLIC OPPORTUNITY

Open houses are a staple for introducing your home to the largest number of prospective buyers and neighbors and allowing them to tour it. Monica widely advertises the events, as high attendance also helps build a sense of urgency and encourages offers sooner rather than later.