Marketing Monthly - August 2011

August 2011: Vol. 6, Issue 7

Marketing Monthly JAMS Best Paper Award at AMS Conference

Photo credit: Theresa Flaherty, AMSQ

Each year, the Journal of the Academy of Marketing Science presents its annual best paper award, sponsored by the Sheth Foundation, at the AMS Conference. The winning paper is selected out of all papers published in the previous year’s volume by votes from the journal’s Editorial Review Board. This year’s winner, for volume 38, is TAMU Marketing Department Head Rajan Varadarajan’s paper “Strategic marketing and marketing strategy: Domain, definition, fundamental issues and foundational premises.” A conceptual/theoretical piece, the article defines “strategic marketing” as a field and discusses issues fundamental to it. Rajan describes strategic marketing’s domain as the study of phenomena regarding how organizations behave and interact with groups like Rajan Varadarajan receives the JAMS Best Paper Award from Editor, customers and competitors, as well as Tomas Hult the management responsibilities of the marketing function in terms of its boundarymarkets, marketing activities and marketing spanning role in organizations. resources in the creation, communication and/or In the paper he also suggests a definition for delivery of products that offer value to customers “marketing strategy,” described in the abstract as in exchanges with the organization and thereby “an organization’s integrated pattern of decisions enables the organization to achieve specific that specify its crucial choices concerning products, objectives.” --AMS Quarterly

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