Progressive Preschool October 2025

The B2B Media for Nursery and Preschool Product and Retail

WELCOME

Autumn may be making its presence felt – mainly in the form of driving rain – but for the suppliers and retailers we spoke to for this issue, spirits aren’t entirely dampened.

Q4 is a time of potential and opportunity for the nursery sector, with many companies choosing Harrogate International Nursery Fair (12-14 October) as the launch pad for their latest ranges and innovations. Since its inception nearly 60 years ago, the show has built the deserved reputation as the first port of call for retailers and buyers looking for musthave products ranging from pregnancy and baby gear to wheeled goods, infant car seats and nursery furniture, and this year’s event promises to deliver more of the same. Against a background of continued tough retail trading conditions and consumer fears over possible tax hikes, the show has attracted exhibitors from as far afield as Denmark, Germany, Norway, Poland and the US, and the newness on display – from egg and Aston Martin’s stroller collaboration to CuddleCo’s first-ever textiles range – is guaranteed to spark plenty

new website and e-newsflash portal will provide the very latest news, views, and analysis across the preschool product and retail sector.

of ‘must have’ moments and inject freshness and energy into the sector. Our lowdown of what to expect at Harrogate 2025 starts on page 41. You can also read more about some of the companies exhibiting this year – including CONNETIX, Bigjigs, Tutti Bambini and Bébécar – throughout this 80-page edition.

Launching with an unrivalled email subscriber base of 12,087 readers, a twice weekly newsflash will land directly in the inboxes of everyone in this fast-paced industry. A modern, easy to navigate website will provide a central resource for the trade too, offering news, in-depth articles, an industry jobs board, retail analysis, digital issues of Progressive Preschool, and much much more.

The magazine and awards do a great job in joining the dots between toy, nursery, gift, apparel, publishing, and of course licensingand this digital offering will further enhance our position as a trade media partner that offers a tangible response to advertising investment.

Harrogate isn’t the only show in the calendar, of course. Given the huge role that character licences play in the development of toys and baby products, many of you will also be attending Brand Licensing Europe in London (7-9 October). Our special Roundtable feature on page 17 brings together six executives from major kids’ entertainment powerhouses to talk about the success stories, challenges, growth opportunities and key trends playing out in the preschool licensing space. With Gabby’s Dollhouse: The Movie set to hit our screens soon, 2026 marking Beatrix Potter’s 160th anniversary as well as the release of the third PAW Patrol film, and a Bluey movie slated for 2027, there are plenty of upcoming cultural moments for retailers to build cross-category activations around. Whether licensed or non-licensed,

ADVERTISING AND COMMERCIAL: Jo Pilcher jop@max-publishing.co.uk Rob Willis robw@max-publishing.co.uk

preschool products designed with sustainability in mind continue to be in demand among Millennial and Gen Z parents. However, there’s no glossing over the fact that affordability is consumers’ number-one concern, and for our dedicated Sector Focus: Sustainability feature on page 67, we asked companies working hard to produce the most planet-friendly products possible how they balance caring with cost. Check out our Games & Puzzles round-up (page 61), too, to see which products are currently flying off the shelves and the trends –sustainability among them – that are shaping the future of the sector.

We’re looking forward to catching up with as many of you as we can at Harrogate. The PPS team are at stand A17, so make sure to pop by and say hi. Meanwhile, excitement is building at Max HQ for the Progressive Preschool Awards, which take place on Tuesday 11 November at the Royal Lancaster in London. We’ll be announcing the finalists soon – best of luck everyone!

All advertising on the website is duplicated to each and every newsflash, giving advertisers huge visibility and direct impact to retail buyers.

P r e s c h o o l N e w s . n e t is published by preschool sector experts, for preschool trade experts.

The Progressive Preschool Team Tessa Clayton, Jo Cassidy, Samantha Loveday and Rob Willis. Copyright 2025. Whilst every effort has been made to ensure the information in this magazine was correct at the time of going to press, the publishers cannot accept legal liability for any errors or omissions, nor

20th-22nd JANUARY 2026 AT OLYMPIA, LONDON

Pre-register for your FREE visitor badge at toyfair.co.uk

Meet over 250 exhibiting companies in one place

Establish new partnerships and strengthen relationships See brand new product launches and trends for 2026 Get access to unique on-site retail offers

Meet Vivid Goliath, The LEGO Group, Bandai UK Ltd, Jazwares, Winning Moves, Lanka Kade (UK) Ltd, SQUEEK, and many more!

Please note Toy Fair is unfortunately not open to the public. For more information on exhibitor and sponsorship opportunities please email Rebecca@btha.co.uk

An

TOP STORY

Revised fire safety regulations: what they mean for nursery products

The government has confirmed that the updated Furniture and Furnishings (Fire) (Safety) (Amendment) Regulations 2025 will take effect on 30 October, with the majority of childcare products no longer included.

The changes mean manufacturers will not need to meet the UK’s additional testing requirements, which had gone beyond EU and UN safety standards and often resulted in dual manufacturing processes. Stock will now be transferable across markets, and dedicated fire safety labelling will not be required, with compliance covered under individual product safety standards instead.

Products excluded from scope include highchairs, baby walkers and Moses baskets, which carry a lower fire load compared with items still regulated such as adult mattresses, sofas and armchairs. Many of the excluded products are primarily used outside the home.

The decision follows 15 years of campaigning by the British Products Industry Association (BPIA). The Office for Product Safety and Standards concluded that while there may be a small theoretical reduction in safety, the actual risk is negligible. The reduced reliance on chemical flame retardants in items for babies and young children has also been highlighted as a positive outcome.

egg sets new benchmark in luxury strollers with Aston Martin

Since its launch in 2015, egg has become synonymous with sculpted elegance, flawless functionality and uncompromising quality.

Designed to create a safe, stylish space for little ones from their very first journey, the brand has earned its reputation as the stroller brand for discerning parents.

Now, egg has taken its commitment to innovation and design to the next level with the global debut of the Aston Martin egg3 collection.

The exclusive collaboration brings together two British icons – each celebrated for its craftsmanship, performance and timeless design. The result is a stroller range that

pushes the boundaries of luxury parenting, blending egg’s technical precision with subtle automotiveinspired detailing.

For full guidance, the government website provides detailed information. BPIA members can also contact the association directly at julie@b-p-a.org or 0845 456 9570.

Launching in Q4 2025, the range will include strollers, carrycots and accessories – all crafted with the same care, finesse and attention to detail that define the egg philosophy.

BabyStyle founder Andy Crane, who launched the egg brand in 2015, commented: “Our retailers and parents have often described egg as the Aston

Martin of the stroller world, so in many ways, this partnership feels like a natural evolution. Both brands share a passion for design, precision and craftsmanship. The Aston Martin egg3 is a perfect meeting of minds, and a new benchmark for our industry.”

Kind + Jugend 2025 draws 15,000 visitors to Cologne

Kind + Jugend 2025 successfully closed in Cologne in September after welcoming around 15,000 trade visitors from 108 countries.

The event, held from 9–11 September, featured around 800 exhibitors from 43 countries, with international participants making up 91% of exhibitors and 79% of visitors.

“Kind + Jugend 2025 has once more highlighted how vital it is

for the international baby and toddler industry,” said Oliver Frese, chief operating officer of show organiser Koelnmesse.

“Based on our conversations with exhibitors, their positive feedback – particularly their praise for the high calibre and internationality of trade visitors – confirms that this trade fair is the industry’s foremost business and innovation platform.”

Exhibitors and visitors were offered seven themed worlds,

networking opportunities and an extensive programme of lectures and panels. A new feature, the Trend Space – Playground for Innovation, Networking & Knowledge, showcased products from Innovation Award winners and nominees, alongside the Midwives’ Choice award.

Jörg Schmale, director of Kind + Jugend, said: “Kind + Jugend is the industry’s global showcase. New ideas, innovative solutions and products are presented

LeapFrog’s LeapMove showcased in high-footfall UK activation

LeapFrog has unveiled its latest interactive learning product, LeapMove, with a two-day consumer activation designed to highlight its appeal ahead of the key Christmas trading period.

The event, held on 27–28 August at a UK shopping centre alongside a manmade beach and funfair installation, attracted hundreds of children, who queued to try out the motionpowered learning system. The location typically draws close to 70,000 visitors a day, giving the brand strong exposure to families and retailers.

During the activation, children tested LeapMove by jumping, dancing, spelling and counting through a range of educational games powered by their own movements. Each participant

received a LeapFrog-branded water bottle, sweatband and headband, extending the brand’s visibility beyond the event.

Rebecca Lazarus, marketing manager at VTech Electronics UK and Ireland, said: “The LeapMove activation brought the product to life in a way that instantly

connected with families. Watching children light up as they realised that they were the controller, jumping, running and dancing to learn, reinforced LeapMove’s true point of difference. The response over the two days was phenomenal and gives us real confidence that this will be a must-have item for Christmas 2025.”

LeapMove features 25 built-in games across maths, spelling, logic, vocabulary and dance, with no internet connection required. Aimed at preschool and early primary-age children, it is positioned to meet demand for active play, family-inclusive fun and educational screen time.

To support retail sales, LeapFrog is rolling out instore demo units, pointof-sale materials and digital marketing content.

here for the first time. The resulting exchange helps shape the future of our industry and provides valuable insights that drive long-term progress.”

Prominent themes at this year’s fair included sustainability, multifunctional ‘grow-withme’ products, ergonomic design and digital technologies. The New Product

Trail, Start-up Area and Young Innovators pavilion were also popular with visitors, while nine country pavilions underlined the international reach of the event.

The next Kind + Jugend will take place in Cologne from 15–17 September 2026.

AIS to host new member exclusive toy event

UK and Ireland buying group, Associated Independent Stores (AIS) is evolving its approach to supporting the toy sector.

It has confirmed that it will replace the annual INDX Toy Show with an exclusive, invitation-only ‘Playroom Supplier Meet and Greet’ for AIS Members, specifically targeting toy buyers and suppliers.

The decision comes in response to an increasingly crowded trade show landscape with AIS now focused on providing one-to-one networking opportunities. The new event will aim to provide a dedicated platform for targeted conversations and relationship building.

"The toy market has vastly diversified, and our members are

seeking more specific, tailored interactions with their suppliers," said Rosie Marshall, head of toys at AIS. "This new format allows members to have in-depth discussions with these suppliers, ensuring they can curate the best possible product mix."

The event will feature an exclusive setting where members can view a specially curated toy import programme. This offers enhanced margin lines, which can only be found at AIS. Furthermore, all members who attend the event can take advantage of exclusive bespoke offers, only available on the day. A complimentary lunch will also be included for all attendees.

The inaugural event is scheduled for 17 March 2026.

Le Toy Van confirms B Corp certification

Le Toy Van, the Surrey-based wooden toy company, has achieved B Corp certification, a recognition of its commitment to social and environmental responsibility.

The certification is awarded by B Lab to businesses that meet strict standards of governance, transparency and ethical practices, with assessments covering environmental impact, community engagement and treatment of workers.

Steven Le Van, managing director of Le Toy Van, said: “For over 30 years, we’ve been designing toys with big imaginations and little hands in mind, and always with the planet and people at heart. From using FSCcertified wood to ensuring every toy is tested by children during development, we’ve made it our mission to craft toys that spark joy while caring for the world they come from.

“This milestone is more than a badge. It’s a powerful reminder of why we do what we do: to create beautiful, sustainable toys that inspire play today while protecting tomorrow. As leaders in wooden toy innovation and one of the few wooden toy makers in the world to achieve B Corp status, we’re delighted to be part of a global movement using business as a force for good.”

Le Toy Van sources all products from FSC-certified and Indonesian legal wood, ensuring each toy supports forest conservation and biodiversity, and has moved to plastic-free, fully recyclable packaging across many of its collections.

TOP STORY

Bira backs campaign to tackle dangerous baby products on online marketplaces

The British Independent Retailers Association has co-signed an open letter to Business

Minister Justin Madders supporting urgent action to prevent the sale of dangerous baby products on online marketplaces, following a Which? investigation that found over 30 potentially deadly baby sleeping bags still being sold despite official recalls.

The investigation revealed that online marketplaces including Amazon, eBay and Etsy have been allowing the sale of baby sleeping bags with fatal design flaws, including hoods that could cover a baby’s head and face, and missing arm holes that could cause infants to slip down inside the bag and suffocate.

Andrew Goodacre, ceo at Bira, said: “Independent retailers have always prided themselves on

knowing their customers and the products they sell. We rigorously check our stock and follow safety guidelines because we understand the responsibility that comes with selling to families and parents.

“It’s deeply concerning that dangerous products continue to flood online marketplaces whilst our members – who follow proper safety protocols – face unfair competition from sellers who cut corners on consumer safety. This isn’t just about protecting consumers; it’s about creating a level playing field where responsible

Splash About acquires Bambino Mio

Swimwear specialist Splash

About has acquired reusable nappy brand Bambino Mio, which will now operate under Kiddycloud, the holding company that also owns Splash About. Bambino Mio, established more than 25 years ago, was acquired from administration in December 2024. Splash About has spent the past eight months implementing a turnaround strategy that has returned the business to profitability.

The company is planning a full relaunch of the Bambino Mio brand and product designs for spring/summer 2026, with

new and technically improved ranges having been previewed at Kind + Jugend in September.

retailers aren’t undercut by those willing to put profits before safety.”

The open letter calls for secondary regulations under the recently passed Product Regulation and Metrology Act (PRaM Act) to include:

■ A clear legal duty on online marketplaces to prevent the sale of unsafe products.

■ Tough penalties backed by strong enforcement powers.

■ Proper resources for regulators such as Trading Standards and the Office for Product Safety and Standards.

Andrew added: “Our independent retailers work hard to build trust with their local communities. When dangerous products are easily available online, it undermines consumer confidence across the entire retail sector. We need robust regulations that hold all sellers – online and offline – to the same high safety standards.”

Lesley Beach, group managing director at Splash About, said: “A deep-dive financial diagnostic of the business identified the profit and loss drivers, which in turn resulted in a complete overhaul of the product range – returning to what Bambino Mio always did best; beautiful mix and match designs of eco-friendly developmental products.

“We have taken this starting point but gone one step further, creating an improved technical spec at reduced cost prices. We are now confident this range of reusable nappies and potty training pants are best in class in their market category.”

For the latest news visit PreschoolNews.net

NielsenIQ’s Emma Wade provides the latest update on the total Baby Care market, with a focus on the performance of Strollers.

ROLLING FORTUNES

The Total Baby Care market's results as of July 2025 remain stable compared to the same period in 2024. Market value between January and July dropped 2.1%, and price declined by 3.5% compared to 2024. Volume, on the other hand, has enjoyed a 1.5% growth, suggesting that consumers may be shifting to lower price points or purchasing more during promotional events.

The market continues to move online, as value spent here grew by 0.7%, while physical retail value fell by 6.7%. As a result, digital channels are becoming the preferred place for consumers to make purchases, with 53% of total Baby Care spend from January to July 2025 spent via e-commerce platforms. Part of this switch to online spending could be driven by price, as the average price online dropped by 4.4% while brickand-mortar prices rose by 5.0%.

Many of the products that comprise Total Baby Care exhibit a similar trend to the overall market, with sales remaining stable year-on-

year. However, one product that is experiencing the opposite trend after a few years of recovery is Strollers.

STROLLER PERFORMANCE

After a few years of recovery following the steep downturns during the pandemic years of 2020 and 2021, Stroller's trajectory in 2025 has dipped. The value spent between January and July 2025 decreased by 3.1% from 2024, while volume has fallen 8.7% versus 2024. While value and volume have fallen, the average price paid has increased by 6.1%. This rise in spending is not solely the result of price inflation, but also reflects a shift by consumers toward more premium brands. The volume sold by affordable, entry-level brands decreased by 20% from January to July, while the volume sold by premium brands grew by 34%.

In line with the total market, consumers are increasingly moving their spending to e-commerce rather than in-store. The value share spent online from January to July was 46%, while the volume share was 64%. This share continues to increase as

offline growth contracts faster than online growth. The latter experienced reductions of 1% in value and 6% in volume; however, traditional retail sales fell by 5% in value and 13% in volume.

When examining strollers by type, the most significant drop is in the largest volume segment, buggies. We define a buggy as a stroller with a fixed seat for infants that allows them to sit upright, but cannot be switched to a different seat type. Buggies account for 49% of the volume sold for strollers, but have experienced a 13% dip in value and a 12% drop in volume since 2024. One driver is that demand and spending are shifting to other platforms and alternative methods of purchasing. There may be more sales through marketplaces and on second-hand sites, as well as via manufacturers' direct-to-consumer stores. Spend could also be moving towards different types of strollers, for instance, Travel Systems.

A market segment that has seen an increase in both value and volume is Travel Systems with at least two additional attachments. Travel Systems are strollers that allow you to switch the main seat for other attachments, such as a bassinet or car seat. This segment has grown 29% in value and 11% in volume, suggesting that savvy consumers are looking to buy models that can grow with their child.

WHAT THE FUTURE BRINGS

The online market for both total Baby Care and Strollers will continue to be challenged by the Chinese marketplaces. Consumers are increasingly looking to buy products with longer lifecycles and are willing to trade up to premium price points and brands. As a result, we expect to see short-term effects on the affordable/ entry-level end of the market. Longerterm impacts will include the secondhand market having the potential to divert sales, with people opting for pre-loved, high-quality models.

THE LICENSING LOWDOWN

Ahead of Brand Licensing Europe (7–9 October, Excel London), PPS is joined by six senior licensing executives – Sally Carnota, senior director, licensed consumer products UK & Iberia at Hasbro; Rafa Macias, global CPG commercial officer, Universal Products & Experiences; Suzy Raia, evp global consumer products, BBC Studios; Laura Clarke, executive director of global licensing at Acamar Films; Simta Sawhney, senior director licensing at Paramount Consumer Products, UK & Ireland, South Africa, Israel, Australia & New Zealand; and David Sprei, commercial director at Penguin Ventures – to discuss the success stories, challenges, growth opportunities and key trends playing out in the preschool licensing space.

HOW HAS 2025 BEEN FOR BUSINESS?

Laura: “For Acamar, it’s been a year of exciting new developments. In January, we welcomed Rocket Licensing to help grow Bing’s presence. We also announced Rainbow Designs as our new master toy partner for the brand. The first range will hit UK shelves in AW25 and roll out across European markets and beyond in 2026.”

Rafa: “2025 has been another standout year for Gabby’s Dollhouse. The series has cemented its position as the number one most watched kids’ show on Netflix, climbing to 108 million views in the first half of the year – a 30% YOY increase – and Gabby’s Dollhouse: The Movie is on the horizon.”

Simta: “We’ve continued to see strong YOY growth for PAW Patrol. The PAW Patrol x Aquafresh partnership kicked off this summer, and we saw fantastic ticket sales for the PAW Patrol Afternoon Tea Bus

with Briget’s Bakery. Retail initiatives have remained a major focus, including a meaningful collaboration with the NSPCC at Matalan. We’ve also brought back PAW Patrol Live with The Great Pirate Adventure and announced a new partnership with Chessington World of Adventures.”

Suzy: “We began 2025 by announcing a Bluey LEGO collaboration, which was followed by exciting launches with Little Tikes, Bush’s Beans, Pottery Barn, Converse and more. Our digital team hit a major milestone, with Bluey reaching 10 million subscribers on YouTube.”

David: “We’ve had a really busy year, with our main focus being on laying the foundations for our upcoming big anniversary years: Beatrix Potter’s 160th in 2026 and Peter Rabbit’s 125th in 2027.”

Sally: “Peppa Pig has led the way this year, with the arrival of Baby Evie bringing fresh energy into the preschool category. Our Peppa Meets the Baby cinema experience created a joyful family moment that received extraordinary media attention.”

WHAT HAVE BEEN SOME OF YOUR BIGGEST SUCCESSES IN THE PRESCHOOL SPACE?

Laura: “In July, our monthly YouTube views for Bing reached an all-time high of 210 million. It highlights both the strength of our YouTube catalogue and the ongoing appetite for Bing content.”

Simta: “One of our biggest moments this year has been the global launch of Dora consumer products across toy and apparel in June. The brand’s educational focus and timeless sense of adventure make it one of the most inspiring and exciting additions to our preschool line-up.”

David: “A key highlight has been our growth of Flower Fairies baby and infant apparel. We’ve worked hard to deliver a new fresh way to appeal to parents and gifters. Sell-through and consumer feedback have been really positive, and we look forward to further rollout into 2026.”

Sally: “Our Peppa Pig toy line celebrating the new family of five, which includes the Big Family House and Big Family Car, has exceeded expectations. In apparel, Zara has produced dedicated capsules, Next and Sinsay have expanded ranges regionally and Character World and Danilo have introduced refreshed home and gifting. We’ve also driven activity across publishing, music and experiences.”

HOW IMPORTANT HAS IT BEEN TO CONTINUE

TO

INVEST IN NEW PRESCHOOL PRODUCT DEVELOPMENT WITH LICENSEES, INNOVATION AND NEW RANGES?

Rafa: “It’s always been important to us, but especially so in a movie year. Gabby’s Dollhouse is such a rich and creative world, and seasonal themes built around new characters and worlds like Marty the Party Cat or the SS Mercat provide endless opportunities to

refresh the brand and drive excitement at retail. The movie gives us an even bigger platform to spotlight these moments and ensure partners can maximise engagement throughout the year.”

Suzy: “This is one of the most important things we do. The Bluey fan base is incredibly engaged and displays a deep love of genuine brand extensions that surprise and delight, whether that be through new art styles, new brand collaborations, categories or innovations. The fan sentiments around our deals with brands that don’t typically play in the preschool character licensing space, like Bush’s Beans, as well as those like Little Tikes and Converse, are so positive that they continue to search for new ways to engage with Bluey on the day to day – and we plan to continue to deliver.”

HAVE YOU NOTICED ANY PRESCHOOL TRENDS EMERGING THIS YEAR?

Laura: “While screen-free audio devices are not new to the market, this year they have experienced massive growth, cementing their place in the preschool space. We partner with Tonies, Yoto and Voxblock in the UK, and Faba in Italy. The growth in sales means that as well as creating audio stories from audio of our animation, we have committed to a pipeline for new audio content that we will create in-house.”

Rafa: “The shift towards streamingnative franchises continues. Families are increasingly discovering their favourite characters on demand rather than through linear TV, which has reshaped the way new preschool IPs can break through.”

Suzy: “I do think there’s a level of saturation regarding collaborations that makes the environment more competitive. Basic brand collabs are not cutting

it any more, which makes it even more critical that partnerships are meaningful and truly innovative.”

WHAT ARE THE KEY CHALLENGES FACING THE LICENSING INDUSTRY RIGHT NOW?

Laura: “While the market is becoming increasingly saturated with more brands and properties competing for retail and consumer attention, demographic changes such as the declining birth rate contribute to reduced demand in certain categories.”

Simta: “Retail remains a particularly tough environment. Timelines are tighter, pricing pressures are increasing and retailers are cautious about taking risks on new properties. That said, this climate can benefit established brands with strong recognition and proven performance.”

David: “Retailer consolidation and fighting over shelf space is ongoing, while tariff-gate feels like it is still playing out. I expect the next few years to still be difficult across certain categories and in some markets, and with the incoming EU legislation, sustainability and supply chain transparency will be more important than ever.”

ON A MORE POSITIVE NOTE, DO YOU SEE ANY NEW OPPORTUNITIES OPENING UP?

Simta: “Yes, I think sustainability and eco-friendly licensing is an area for major growth. There’s also a notable expansion in STEM and educational products, with preschoolers being introduced to problem-solving and critical thinking earlier than ever. This opens up space for STEM-based activity kits, interactive learning toys and educational apps.”

Sally: “FMCG is a rapidly growing frontier, offering opportunities to integrate our brands into daily rituals and routines in ways that are both fun and culturally meaningful. We’re also tapping into the potential of heritage and vault brands. Potato Head, for example, is re-emerging as an exciting opportunity for partners seeking accessible, joyful storytelling.”

Suzy: “Consumers continue to hold brands accountable; they’re scrutinising their core values and using that as a barometer to make purchasing

decisions. Bluey, being a beautifully wholesome brand, emphasising family and offering an introspective look at how kids grow and learn through engagement and play, is in a prime position to continue to be beloved by audiences around the world.”

WHAT ARE YOU MOST LOOKING FORWARD TO AS Q4 AND 2026 APPROACHES?

Rafa : “Undoubtedly the focus is on Gabby’s Dollhouse: The Movie and where it takes the franchise. It’s a chance to expand the world of the series, introduce fresh themes and new characters, and create more opportunities for storytelling and product innovation. We’re also looking forward to exploring innovative ways to engage our preschool audience across streaming, play and licensing.”

David: “We’re finalising some key collaborations for our next two Peter Rabbit key anniversary years, and I’m excited to see production samples come into the office for the ranges we’ve signed off prior to full retail rollout from SS26 onwards.”

Laura: “With the appointment of new agents in key territories, we are excited to expand Bing’s global presence through a growing international licensing programme.”

Simta: “PAW Patrol: The Dino Movie, our third theatrical release in the franchise, arrives in summer 2026. We’re working closely with both new and existing partners to develop fresh product lines tied to the film.”

Suzy: “We’ve already begun to plan our programmes around the launch of the Bluey movie [slated for 2027], which will bring a fresh approach to the characters we already love.”

Sally: “Play-Doh’s 90th anniversary in 2026 will be a milestone celebration, while Potato Head remains a huge opportunity.”

We have over 100+ years of apparel manufacturing & distribution, we have forged decades long partnerships with a vast and enviable portfolio of world class licensors & leading UK retailers.

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READY FOR BUSINESS

The countdown is on to Brand Licensing Europe (7–9 October, Excel London), the annual industry event bringing together brand owners, retailers, manufacturers and suppliers for deal-making, networking and trend-spotting. PPS speaks to event director Ella Haynes about what’s in store, from preschool brands to pickleball.

With 2024’s Brand Licensing Europe officially the largest ever, expectations for this year’s show are high. “The plan for 2025 is to maintain those numbers and ensure the same high-quality visitors and exhibitors unite on the show floor,” asserts event director Ella Haynes. “So far, over 270 companies are confirmed to exhibit, which means thousands of brands will be at the show for visitors to discover across character licensing and other sectors.”

Stands have been booked by key players in children’s entertainment such as BBC Studios, the LEGO Group, Hasbro, Mattel, Magic Light Pictures, Mercis (home of Miffy), Penguin Random House and Moonbug Entertainment, as well as a host of smaller and upand-coming kids’ brands. “We’re also welcoming Bagpuss for the first time ever,” Ella adds – a nostalgia brand ripe for a comeback following the news that a Bagpuss movie is currently in development.

BLE’s close connection with the youngest demographic is well established, and this year’s show continues to build on that legacy. From the much-loved annual character parade featuring kids’ favourite icons, to meaningful charity partnerships with Sebby’s Corner and Save the Children, the event shines a spotlight on the early years demographic in more ways than one. Among a wealth of seminars and expert panels running at the show are several that are particularly relevant to the kids and family market: on day one (7 October), for example, STUDIOCANAL Kids & Family’s ceo Françoise Guyonnet and head of global sales, licensing and retail Sissel Henno will take to the License Global stage to explore the success of Paddington, and outline the company’s creative strategy for the brand and its retail growth.

This year’s show will emphasise the ‘E’ in BLE, Ella asserts. “We’re focused on increasing attendance from mainland Europe, and as well as UK names like Sainsbury’s and John Lewis, we’ve seen some fantastic retailers signing up from outside the UK: Carrefour, Deichmann SE, PEPCO, C&A and JUMBO, to name a few. We’re also delivering more content designed to help retailers and manufacturers

do more – and better – business within Europe, and that’s where our new Networking Hub comes in. It will offer expert-led sessions, interactive networking and mentoring, plus happy hours and ‘ask the expert’ sessions designed to help participants expand their knowledge of the industry, gain insider advice and make valuable contacts.”

To make the most of the show, Ella encourages visitors to register now and take advantage of the online Event Planner. “It helps attendees discover brands that align with their business, request meetings, and plan their time effectively. We’ve added new features like enhanced wayfinding and an integrated floor plan, making it easier to find the right stands.”

Business aside, BLE provides opportunities for fun, too. Attendees can take part in a game of pickleball on the full-size court provided by Erve in partnership with Lotto, or unwind in the Wellness Space, while exhibitors can enjoy networking drinks from 5pm–7pm on the show floor. “There are several other activations in the works,” promises Ella, “so watch this space.”

Brand Licensing Europe takes place from 7-9 October at London’s Excel. To register and for more information on the show, head to www.brandlicensing.eu.

Below: Providing plenty of photo ops, the Character Parade is one of the highlights of BLE.

AYKROYDS

Kick off in style with the ultimate Bluey set! Score everyday comfort with these cotton-rich joggers and matching zip-up hoodie, designed in a striking navy and white footballinspired colourway. Featuring handy pockets, a drawstring detail and bold ‘Team Bluey’ graphics, each piece can be purchased separately. Perfect for little fans always on the move. Craig.moore@aykroyds.co.uk www.aykroyds.shop

TOYTOPIC

LICENSING

WOW! STUFF

WOW! Stuff is excited to unveil its new Peppa Pig Drive & Learn Car, entering the Educational Toys category under licence from Hasbro. This interactive learning vehicle brings developmental play to life with six themed activity cards that teach numbers, shapes, colours and locations, following key Early Years Foundation Stage (EYFS) teachings. Suitable for children 18m+, the car enhances language, maths and motor skills, and aids social learning. With fun sounds, phrases and a light-up window, this engaging toy blends education and play perfectly. graham.gardiner@wowstuff.com www.wowstuff.com

GOLDEN BEAR

Based on the loveable dog Duggee from the hit CBeebies show, Musical Talking Duggee is the perfect playtime cuddle companion for all Hey Duggee fans. Press his musical notes badge to listen to the iconic theme tune from the hit kids TV show – little ones will love to dance along! Made with super soft and huggable fabrics, Musical Talking Duggee can be taken by little ones on all their adventures, or cuddled up to when it’s show time or storytime.

customerservices@ goldenbeartoys.co.uk www.goldenbeartoys.co.uk

Available in sizes from 8cm right up to an impressive 100cm, ToyTopic’s plush ranges are growing fast, with new formats and exciting licences joining the line-up. Outside of plush, the collection includes plush keychains, snap bracelets, backpacks and 2D cushions. Popular licences include PAW Patrol, Sonic the Hedgehog and SpongeBob SquarePants, with more to be announced soon. Recently launched at retail, these super-soft, highly detailed toys are already proving a huge hit. With price points from £2.99 to £39.99, there’s something for everyone. sales@toytopicgroup.com  www.toytopicgroup.com

SMIFFYS

Smiffys’ new Dr Seuss The Grinch collection has launched as we head into the festive season, with costumes for all the family. Featuring unisex onesie styles and a festive Santa tutu dress for kids – the perfect way to bring everyone’s favourite grumpy green character to life! Launching in time for World Book Day 2026, the Cat in the Hat range features comfortable all-in-ones and glitter tutu dresses. Smiffys’ debut Dr Seuss collection is available to pre-order now.   sales@smiffys.com  www.smiffys.com

TRENDS

Bring the magical world of Alphablocks to life with this 26-piece alphabet set, each character representing a letter and sound. Children can learn phonics, build words and create Word Magic. The included activity book introduces over 60 starter words to build reading confidence. For even more fun, there is the Alphablocks Jigword, perfect for developing early literacy skills while keeping kids engaged. Once the alphabet is mastered, use the pieces to create words and unlock a love for reading.

info@trendsuk.co.uk

www.trendsuk.co.uk

RAINBOW DESIGNS

Bright, bold and brimming with nostalgia, the super-soft and cuddly new Mr. Men Little Miss plush collection from Rainbow Designs is sure to delight all ages. Featuring iconic favourites including Mr. Tickle, Mr. Happy, Mr. Bump and Mr. Strong, alongside Little Miss Hug, Little Miss Sunshine, Little Miss Princess and Little Miss Chatterbox, this cheerful range offers large cuddly cushions, collectable soft toys and plush keychains. Perfect for gifting or collecting, these much-loved characters bring a burst of fun and colour to every home. 01329 227300 www.rainbowdesigns.co.uk

LICENSING

BLADE & ROSE

Known for its signature leggings designed for crawling babies and climbing toddlers, Blade & Rose – the UK’s multi-awardwinning baby gifting company – is excited to introduce the Harry Potter Hedwig Collection, perfect for little wizards and witches. Bringing Hedwig, Harry Potter’s loyal snowy owl, to life, the new collection is made with premium stretchy fabrics for comfort, and includes rompers, leggings, hoodies and more. Each piece features detailed fluffy textures and signature designs, and is designed to keep little ones cosy while adding a touch of magic to their adventures.

wholesale@bladeandrose.co.uk

www.bladeandrose.co.uk

RAINBOW DESIGNS

Rainbow Designs welcomes adorable new arrivals to its best-selling Guess How Much I Love You collection, which beautifully captures the tender bond between parent and child. Perfect for comfort and play, the new star-shaped Nutbrown Hare Comforter and engaging Activity Cube are sure to keep little ones entertained. Also available are the new Little Nutbrown Hare in a Gift Bag, and two delightful new gift-set combinations: a plush toy with milestone cards, and a plush toy with muslins. These ready-to-give, heartfelt gifting options are ideal for celebrating life’s most precious moments. 01329 227300 www.rainbowdesigns.co.uk

This exciting and new board book series that will have little ones and adults giggling at the unexpected surprises in every story!

Over 250 Reusable Stickers

Join Sindy & Paul as they accompany you through the fun-filled scenes. Each book features a theme kids adore! (Unicorns, Mermaids, Dinosaurs, etc.)

Beautifully designed to encourage imaginations with hours of sticker fun!

With its convenient carry handle, you can take this Annual anywhere. The bold and colourful, chunky board pages are an ideal way to familiarise toddlers with books. Both little ones and adults will enjoy this special My 1st Annual.

A NEW CHAPTER

Having made its name as the UK’s number one publisher of annuals, family-run Little Brother Books is positioning the company as a year-round proposition, with a focus on innovation, education and fresh preschool content with giggles and surprises built in.

Chances are, if you’ve bought a children’s annual at Christmas, it will be one of Little Brother Books’. “We’ve worked hard to build a reputation and expertise as the market leaders in this complex and unique category,” says the company’s founder and md Matt Reynolds. “Annuals will always be at the core of our business, but we now feel it’s the right time to take many of these learnings into selected other formats.”

Matt and the team have spent time analysing the market and seeking ways to deliver distinctive ranges that retailers can’t find anywhere else.

Education has become a strong focus, and Little Brother Books’ partnership with Purple Mash –the UK’s leading online learning platform (subscribed to by over 6,500 schools) – has resulted in a series of educational ranges that are both trusted and engaging.

“When we were reviewing the market and thinking ‘what can we do differently here?’, we knew we wanted to make learning fun for kids with well-known and trusted characters, such as Numberblocks and Alphablocks, but we also wanted it to be 100% school curriculum learning,” says Matt. “This is when we approached Purple Mash. They are trusted by both schools and parents, and this was important to us and why our ranges are unique and different in the market.”

Looking specifically at the preschool market, Matt is delighted with the company’s new offerings for under-fives: Funny Things Happen, a board book series featuring everyday scenarios – from zoo trips to bedtime – filled with surprising, giggle-inducing twists; Little Sindy & Paul Mega Sticker Scenes, which taps into evergreen preschool themes like mermaids, unicorns and dinosaurs, while also evoking nostalgia for parents who grew up with Sindy; and finally, My 1st Annual, a board book edition designed specifically for preschoolers.

Little Brother Books’ deep experience with annuals is proving invaluable as it explores new formats, underpinning its understanding of how to stand out in a busy, competitive marketplace. “Annuals are bought on impulse and therefore it’s important to us to bring eye-catching innovation to the market to capture customers’ attention,” says Matt. That emphasis on innovation extends to presentation, too. “Another important element that we have expertise in with annuals is using in-store POS and eyecatching displays to drive customer engagement, and we will be offering this with our all-year-round ranges.”

In short, Little Brother Books’ approach to new formats mirrors its annuals playbook: be bold, be engaging, and make it impossible for customers to walk past. That philosophy is also shaping the company’s retail ambitions. Already stocked in an extensive range of outlets, Little Brother Books is actively exploring new channels.

“We produce products that can sell in many different types of retailers and channels, as our titles are an engaging form of (screen-free!) entertainment that parents approve of and kids love,” Matt explains. “So it doesn’t matter where they are – travelling, out shopping, visiting a garden centre – our products will attract impulse sales. Quite simply, we want our ranges to be available as widely as possible so as many kids and parents as possible have the opportunity to see them.”

NEW HORIZONS

With its new Portals, Glitter and Light Up packs, innovative magnetic tile brand CONNETIX is pushing the boundaries of what children can imagine and create. PPS finds out about the creative vision behind the new ranges, the rigorous design process that brought them to life, and how CONNETIX is working with its passionate play community and UK retail partners to ensure the products shine bright on shelves in the run-up to Christmas.

For multiple award-winning Australian brand

CONNETIX, fun and learning go hand in hand.

“We empower children to learn, create and grow through open-ended play,” asserts Chris Bartling, the company’s new product development manager.

“Our high-quality tiles inspire exploration of STEAM and MESH concepts, from problem-solving and engineering to creativity and design, emotional resilience, social connection and healthy play patterns. We believe in sparking curiosity, fostering collaboration and building confidence through play that grows with every child.”

That mission is at the heart of three new autumn launches – the brand’s Portals, Glitter and Light Up Packs (see separate box) – that take magnetic play to the next level. The inspiration for the new products came from CONNETIX ceo and co-founder Brea Brand,

who challenged the team with a simple question: “Can CONNETIX keep up with a child’s imagination?” To find out, the product development team set aside time each day simply to play. “The goal was simple: try to do something impossible, then figure out how to make it real,” Chris shares.

As with every CONNETIX product, the design process for the new ranges put the customer firmly front and centre. “We want families to have fun, so we put in countless hours to make sure nothing got in the way of that,” says Chris. “We asked ourselves some tough questions, such as: How do we design a rechargeable light-up tile that’s bright and magical, without harsh spots that might strain a child’s eyes? These are the sort of challenges that push us to do better.”

Along the way, the products were tested, checked and double-checked, and prototypes were reviewed by teachers and parents before they hit the market. Chris explains: “Their insights are

Autumn arrivals

Bright Portal Pack (48 Pieces): “Our Portal tiles were born from an engineer asking, ‘What if something could go through the tile?’,” says Chris. “Opening up the square and embedding magnets into the frame has created a whole new building experience. On a flat surface, Portals become creative boards where children can swap colours or layer materials. In 3D builds, they transform into gateways, racetracks or imaginative doorways.”

Glitter Castle (48 Pieces) and Glitter Unicorn (56 Pieces) Packs: CONNETIX’s innovative Glitter tiles answer a long-standing industry challenge: how to create a sparkling tile that’s also safe and durable. “We partnered with materials experts, shared our dream and spent a year testing and refining,” explains Chris. “The result is a stunning, safe, highquality glitter tile that kids – and their parents – can’t stop admiring.”

Light Star Pack (28 Pieces): CONNETIX’s Light Star Pack features a rechargeable Light Up tile, born from one of the team’s play sessions during which they found themselves reminiscing about the joy of light-up toys. “We were taking apart flashlights, rigging prototypes, and testing them in the darkest place we could find,” Chris recalls. The result, achieved through clever engineering around light refraction, is a glowing tile that dazzles and delights, and that brings that same childhood joy to a new generation.

invaluable; they’re an extra set of eyes that help us see things we might miss, ensuring every product is as safe, fun and as imaginative as it can be.”

The new packs weave in STEAM learning naturally, says Chris. “Kids are engineering as they build, expressing artistry in their creations and applying geometry to make sure structures stand tall. One child even engineered a version of London Bridge with the Portals that involved testing, problem-solving, redesigning and innovating with added structural support. Similarly, watching children discover how light behaves with the new Light Up tiles – experimenting with shadows, reflections and placement – is incredibly exciting. None of this happened because we gave kids instructions. It happened because CONNETIX gave them the freedom to explore.”

Visual impact also plays a huge role in inspiring children. “Visual magic isn’t just a nice addition to sensory play, it’s a key part of it,” Chris stresses. “Our new Glitter tiles, for instance, harness the magic of light bouncing and refracting off iridescent particles. Those tiny flashes create a powerful sensory reaction – a sparkle that excites curiosity and brings joy in the simplest, most magical way.”

The new Smart-Spin technology in the Portal range adds another dimension to magnetic play, Chris asserts. “Older children are now creating charming houses, architectural wonders, futuristic spacecraft, quirky faces, tunnels and kaleidoscopes of colour,” Chris says. “It’s a fresh way to play, offering connection and creativity across all ages. Our Portal, Light Up and Glitter packs are designed to complement and

fit seamlessly with each other, so play can expand and grow as children learn and develop. It highlights our commitment to creating toys that can be enjoyed and passed down from generation to generation.”

Chris and the team are excited to see how CONNETIX fans around the world respond to the new launches –especially online. “As the most-followed magnetic tile brand on social media, we’re incredibly proud to bring joy, connection and inspiration on a global scale to over 900k followers. Our play community is also a driving force in product development. They inspire us daily to think differently and see our products in fresh, exciting ways.”

With UK stock arriving in early September, the timing couldn’t be better for consumers and retailers. “Our UK-based team works incredibly hard to support retailers in showcasing new ranges and promoting growth opportunities, through in-store displays, play experiences, engaging social media content, curated retailer graphics, driving traffic with our website store locator, and so much more,” Chris affirms. “If they’re looking to stock their shelves with toys that are ideal for Christmas gifting, and which spark imagination, foster connection, expand learning, and – most importantly – are just plain fun, these new products are the perfect choice.”

UK retailers keen to stock the new CONNETIX ranges or request samples can contact the team at wholesale@CONNETIXtiles.com.

TO HARROGATE CHICCO BRINGS HARMONY

DISCOVER THE NEW ARMONIA COLLECTION AND MORE

As the nursery industry gathers for the highly anticipated Harrogate International Nursery Fair (12–14 October), Chicco is set to take centre stage with the unveiling of its brand-new launches for the 2025/2026 season.

Retailers and industry professionals are invited to visit the Chicco stand (M5, Hall M) to experience the beautifully crafted Armonia Collection, the new Zen Wave Rocker and the 3-in-1 Zest Highchair, as well as an exciting portfolio of new launches across its broader categories, including cribs, highchairs, skincare and toys.

Baby Hug 4-in1 Armonia –versatility at its best

Following on from the success of the Baby Hug Pro 5-In-1 Crib, Chicco is excited to announce the launch of the Baby Hug 4-in-1 Armonia. The Baby Hug, with its ability to transition seamlessly from a cosy crib to a recliner, to a highchair, to a first chair in a few simple moves, has made it one of the most versatile products on the market, delivering outstanding value for families and consistently strong sales for stockists. The Baby Hug 4-in-1 Armonia evolves with a new contemporary design inspired by calm Scandinavian interiors that perfectly complements the wider Armonia collection.

Chicco Next2Me Armonia – the bedside crib that brings you closer

to baby

With over a decade of experience in bedside sleep solutions, the Next2Me Armonia is the latest evolution in Chicco’s trusted Next2Me range. As the original creators of the bedside crib, Chicco has spent 11 years refining the design to support families through those early months. Thoughtfully crafted with both parent and baby in mind, the Armonia blends comfort, safety and style into one beautifully practical sleeping space.

WHY PARENTS LOVE IT:

■ Smart motion-sensor night light – Lights up as you approach, ideal for nighttime checks without waking baby.

■ Practical bedside attachment – The lateral glide system and secure harness connect the crib to your bed for peace of mind.

■ All-round mesh sides – Keeps air circulating and baby comfortably cool throughout the night.

■ Fits most beds – Thanks to 11 adjustable height settings, it’s suitable even for those with under-bed storage.

■ Easy to move – Four smooth-glide wheels (with brakes!) make moving room to room a breeze.

■ Built-in storage – Features handy pockets to keep baby essentials close at hand.

WHY PARENTS LOVE IT:

■ Four functions in one – Crib, recliner, highchair and first chair, all within a footprint of less than 1m², ensuring it’s practical even in compact homes.

■ Always together – Four wheels make it easy to move from room to room, while height adjustment keeps baby at eye level, strengthening connection and reassurance.

■ Redesigned styling – The Armonia collection introduces premium finishes, elegant details on the legs and a new toy bar, making it as beautiful as it is versatile.

For retailers, the Baby Hug 4-in-1 Armonia represents both continuity and innovation. It carries forward the proven popularity of the Baby Hug family while appealing to design-conscious parents who want their nursery products to be as stylish as the rest of their home.

■ Scandi-inspired style – Wood-effect legs and soft neutral fabrics fit effortlessly into modern homes.

■ Removable covers – Easy to hand-wash or wipe clean with warm soapy water.

This evolution of Chicco’s bestselling crib enhances what parents already love while adding additional features and beautiful styling.

Zen Wave Rocker – a new rhythm of relaxation

Parents have always relied on gentle rocking to comfort their little ones, and Chicco has taken this instinctive motion and transformed it into a modern, design-led solution. The Zen Wave Rocker combines natural movement with contemporary styling, offering families a product that is as beautiful as it is practical.

WHY PARENTS LOVE IT:

■ Naturally and automatically rocks your baby – The Zen Wave Rocker is ‘powered’ by the baby. No batteries required, it rocks when the baby waves their arms and legs. This mimics the natural movements of being held in a parent’s arms, helping little ones to relax and settle naturally.

■ A stylish design for any home – Featuring a calming neutral wood effect frame and quilted cotton seat, this baby recliner is designed to blend perfectly within any stylish home interior.

■ Endless entertainment – Includes a detachable toy bar with 3 enchanting toys to soothe and entertain.

■ Compact when not in use – Foldable to fit under most furniture or store in cupboards, while also being perfect for travel

■ Easy-to-clean seat cover – The seat cover is removable, making cleaning it a breeze. It’s machine washable but can also be quickly cleaned using warm soapy water, so it’s good to go again in no time.

3-In-1 Zest Folding Highchair in Moon Grey – the chair that grows with your child

Mealtimes are one of the most exciting milestones for families, but they can also be among the messiest. Chicco’s new Zest Highchair has been designed to take the stress out of weaning and feeding, offering a solution that is lightweight, stylish and brilliantly practical.

WHY PARENTS LOVE IT:

■ A chair that grows with your child – Featuring 3 different modes, it turns into a folding highchair suitable from 6 months, easily converts into a small toddler chair at 3 years old and then a youth stool up until 40kg (approx. 8 years old).

■ Ultra-lightweight and compact – The multi-functional highchair is easy to move around the home, weighing only 4.5kg. When not in use, the highchair neatly folds away to a compact size, complete with space-saving tray storage on the rear of the legs.

■ Modern and comfortable design – This contemporary highchair is designed to provide the best possible comfort and support. The seat is spacious, complete with a safety bar and 5-point harness to secure the child in place for an enjoyable mealtime with the family.

■ Easy to clean – Minimalist design and smooth lines make the one-piece seat shell a breeze to clean

Chicco is the only brand in the world capable of providing complete solutions that accompany families through every phase of their child's growth. The Chicco brand represents the commitment of a company whose

comprehensive expertise in the baby care sector (excluding food) and vast range of products and services mean it can meet even the smallest needs. Chicco products are the result of continuous dedicated research and development, including direct dialogue with families, careful observation of children, the work of the Chicco Research Centre and constant collaboration with experts and the medical and scientific world.

For more information, contact sales@rkwltd.com or call

THE LOOK OF LUXE

Bébécar has hit something of a sweet spot in the UK market of late, with various trends aligning that play to its strengths. “The UK continues to show strong interest in European-made products, particularly those with a rich heritage,” explains Bébécar UK’s sales director Phil Bosher. “Our made-in-Europe approach resonates with parents who are seeking craftsmanship, reliability and an elevated experience – attributes that have always been core to the Bébécar ethos. This gives us confidence in our continued expansion and relevance within this evolving and premium-focused landscape.”

Bébécar’s strollers certainly stand out; with deluxe fabrics, on-trend colours and elevated finishing touches, the brand appeals to today’s aesthetically focused parents. “Luxury is no longer seen as an indulgence but as a lifestyle choice, especially when it comes to products for newborns,” Phil explains.

Functionality, of course, is equally important, and Bébécar’s offering is designed to meet the practical needs of parents in all situations.

“Bébécar has a great range suited to all lifestyles, from our ‘walking pram’ the Stylo Class

and our traditional Ipop, which has a classic look but a more compact chassis, to our Minipop and Bib, which are designed for urban lifestyles and have smaller, narrower, more compact chassis,” says Phil. All prams come with high-quality fabrics and leatherettes as standard, and plasticfree, durable materials and recycled components are used where possible, reflecting Bébécar’s commitment to environmental responsibility.

Growth in the UK will be driven by increasing brand awareness, strengthening existing partnerships and enhancing customer experience. Central to Bébécar UK’s strategy is connecting with parents in a meaningful way. “We want to ensure parents understand what sets Bébécar apart,” Phil asserts. “We work closely with a carefully selected network of independent retailers who provide hands-on, expert guidance. These partnerships allow parents to experience the quality of our products first-hand – something that’s difficult to convey online alone.”

In a sector crowded with choice, Bébécar has carved out its reputation by focusing on the details: superior fabrics, considered design and uncompromising safety. Founded in Portugal in 1981, the brand has become a trusted favourite across Europe – and now, with fresh momentum created by Bébécar UK’s acquisition by Baby Central, it is ready to define the next chapter of premium nursery design.

partnerships, the brand is investing heavily in digital activity. “Whether it’s showcasing educational USPs, storytelling through lifestyle content or highlighting real families using our products, we aim to build an emotional connection with our audience,” Phil says. “We also prioritise attending key baby shows and parenting events across the UK. These give us direct access to parents and allow them to engage with our team, see the products up close and ask questions – often resulting in a lasting impression of the brand.” www.bebecar.co.uk; contact phil. bosher@babycentral.co.uk.

The Privé collection

Alongside retail

“Privé fabrics are more detailed, more luxurious fabrics that we run for a two-year maximum period to ensure that they stay fresh and relevant,” says Phil. “These have become collector’s items for some and are sought-after years after coming off the market. We pride ourselves on launching something completely different with the Privé range and putting together fabrics, quality leatherettes and glitter touches to make the prams as luxurious as possible. But Privé isn’t just about aesthetics. It’s about offering parents a sense of exclusivity and distinction, making them feel they’ve chosen something genuinely rare and refined for their baby.”

No matter where your adventure takes you, make your move with Joie Signature – a dream team made up of our favourite Joie players. Looking smart and working even smarter, these multitaskers bring first class luxury to everyday outings and clever solutions to everyday needs. For more information and all sales enquiries, please contact Joie on 01889 808 900 or email uksales@joiebaby.com

Nuna’s first side-by-side pushchair glides through doorways, navigates narrow spaces, and brings your two little explorers closer together for the journey. Share the journey

nunababy.eu/uk

For more information and sales enquiries, please contact Nuna on 01889 808 900 or email uk.sales@nunababy.com

GET SET, SHOW!

There are just days to go until the Harrogate International Nursery Fair (12–14 October), the UK’s only dedicated nursery trade show and an eagerly anticipated event in the preschool industry calendar. PPS asks the event organisers and some returning exhibitors how preparations for this year’s fair are shaping up, what innovations visitors can expect to see, and about the sense of community that makes the show so special.

Attracting manufacturers, suppliers and designers of baby goods in the UK – as well as numerous companies from around the world –Harrogate Nursery Fair is unarguably the UK’s premier nursery trade event.

Since its inception nearly 60 years ago, the show has built the deserved reputation as the first port of call for retailers and buyers looking for new and innovative products ranging from pregnancy and baby gear to wheeled

Above: 2025 exhibitors hail from as far afield as Denmark, Germany, Norway, Poland and the US.

Left: Avionaut will be showcasing Sirius, its first ever pram, on Stand C4.

goods, infant car seats and nursery furniture.

“The show guarantees a diverse array of products with almost everything you could possibly require for children from birth to four years, including preschool toys and gift ranges,” says show organiser Adrian Sneyd. “With its unbeatable mix of innovation, community and good

Rebecca Carr, head of sales and marketing, Clair de Lune

“This year’s show will be an opportunity to showcase all of our new lines. As a digital-first brand, it’s great to give everyone the chance to get hands-on with our newness. What we’re looking forward to most is connecting with our independent retailers and buyers, some of whom we only see once a year. It’s lovely to reconnect as well as share all of our launches and exciting plans for the future.”

Top tip for newbies: “My Harrogate survival kit consists of plenty of coffee and a good pair of comfy shoes, as it’s a long three days with a lot of standing!”

Fiona Suffield, UK country manager, Avionaut

“The Harrogate Nursery Fair is a fantastic opportunity for us to meet retailers, buyers and partners face-to-face and strengthen relationships within the market. This year is especially exciting as we’ll be showcasing new launches, giving attendees a first look at our latest innovations, including our sellout 360° car seat, Stardust, and our first ever pram, Sirius. The fair also provides invaluable feedback, insight into emerging trends and the chance to stay ahead of the competition.

It’s inspiring to see so many innovative brands under one roof and share ideas with industry peers. And, of course, nothing beats the energy and buzz of Harrogate itself. It’s always a great three days for creativity, networking and celebrating our latest products!”

Top tip for newbies: “You absolutely can’t visit Harrogate without a trip to Bettys Café Tea Rooms for a sweet treat or a famous Fat Rascal.”

but to collaborate, inspire and plan for the future. The town itself adds to the experience, with its historic charm, walkable layout and range of bars and restaurants creating the perfect backdrop for both day and night networking. Another plus is that accommodation in Harrogate is competitively priced when compared to international trade shows and the cost of exhibiting offers excellent return on investment.”

include Silver Cross, Done by Deer and Sweet Dreamers, which will be introducing the all-new ewan Deluxe – the same gorgeously soft and utterly adorable sheep but with a brilliant twist. The iconic sleep aid, which has helped millions of parents and babies get a peaceful night’s sleep, is now available with a new improved removal control pod that’s fully rechargeable.

First-time exhibitors include Bababing, Kindsgut, Momcozy, Nora Baby, Petit Wagon and Soft Touch Babywear. Also making their show debut are Membantu – a Danish brand trusted by thousands of Nordic families and dedicated to improving sleep for babies and parents: MUUVO, offering high-quality strollers and prams distinguished by exceptional comfort and functionality, all combined with a fashionable and stylish design;

Emma Charlesworth, company director, Roma Prams

old-fashioned hospitality, Harrogate International Nursery Fair 2025 is more than just a date in the diary –it’s a business essential, and a social highlight all rolled into one.”

The social side of the fair, with its opportunities for sharing ideas and building relationships, is a key element of the Harrogate experience, agrees the show’s PR and marketing consultant Christine Scippo.

“What makes Harrogate so unique is the way it blends a high-quality business environment with a downto-earth, friendly vibe,” she asserts. “There’s a distinct sense of community that brings retailers, suppliers, distributors and designers together – not just to do deals,

Once again, the show will be held in Halls A, B, C and M of the Harrogate Convention Centre. “We made the change a couple of years ago, and both exhibitors and visitors felt that there was a much better flow with everything easily accessible,” Christine points out.

This year’s exhibitors hail from as far afield as Denmark, Germany, Norway, Poland and the USA. Companies making a welcome return in 2025

“We attend the Harrogate Nursery Fair to connect directly with our lovely retailers. It’s an invaluable opportunity to showcase our latest collections, and build relationships that help us grow our brand. The fair provides a platform to stay ahead of trends and expand our reach in the nursery and children’s product sector.

This year we’re celebrating our 10-year anniversary. We’re excited about unveiling our new product lines and seeing the positive reactions from industry visitors. It’s also a fantastic chance to network with existing partners and forge new collaborations. Plus, the energy and enthusiasm at Harrogate always inspire us to innovate and push forward in our business.”

Top tip for newbies: “Make sure to pace yourself – there’s a lot to see and do.”

and My First Book, with books tailored for children from birth to six years addressing the developmental needs of infants, toddlers and preschoolers. Of course, all of the show’s regular and much-loved exhibitors will be present with their latest launches too, including Allison Baby (Nuna, Joie and Graco), BabyStyle, CuddleCo, Cybex, Chicco, Dorel, Hauck and iCandy, to name just a few.

Chris Armstrong, sales director, CuddleCo

“For us, the fair is a great chance to showcase new products, strengthen relationships with existing partners and have those valuable face-to-face conversations that often spark fresh ideas or collaborations. The show also gives us direct feedback from the people who matter most – the buyers and retailers on the front line with parents.

It’s always exciting to see so many innovative brands together and get a sense of where the industry is heading. Personally, I look forward to catching up with familiar faces, meeting new ones and coming away inspired. It’s the perfect place for finding out what retailers are asking for, or for just picking up on trends.”

Top tip for newbies: “Harrogate is very walkable, but taxis at peak times can be scarce, so book ahead if you need one.”

Nicola Coletti, trade marketing manager UKI, Dorel Juvenile

“The fair fosters a dynamic atmosphere where relationships are strengthened, collaborations are sparked and brand visibility is elevated. For us, it’s not just about showcasing products, it’s about being part of the wider conversation that shapes the future of nursery retail.

“We take pride in the innovation behind our products, and Harrogate offers the ideal stage to present these developments in a way that builds genuine excitement. Also, hearing first-hand from retailers about their plans, challenges and aspirations helps us align our offerings with their needs and continue to evolve in meaningful ways.

The energy and buzz of the fair are unmatched, and we always leave feeling inspired and reconnected with the heartbeat of the industry.”

Top tip for newbies: “After a busy day, Christies is a popular spot for drinks and catching up with industry friends. It’s lively, welcoming and a great place to decompress.”

Recognising the importance of connections, this year’s fair is placing even more emphasis on creating space for informal networking and downtime. For the first time, the exhibition halls will remain open until 8pm on both Sunday and Monday evenings, allowing visitors to wind down after a busy day of meetings and product demos.

Christine says: “A number of exhibitors are already planning drinks

receptions and social gatherings on their stands, transforming the show floor into a buzzing after-hours hub of industry chatter, idea sharing, and celebration. Further details of these evening events will be announced closer to the show.”

The Progressive Preschool team will be at Stand A17 and welcome enquiries about the magazine, PreschoolNews.net or the PPS Awards.

For more information about exhibiting at the Harrogate International Nursery Fair, visit the website at www.nurseryfair.com or contact Adrian Sneyd directly –adrian@nurseryfair.com.

Natasha Turner, senior marketing manager UK, Cybex

“Harrogate is the perfect place to make and maintain connections and showcase our new ranges and products. We always have a full calendar of appointments with store owners, buyers and marketing contacts. At Cybex we love spending time with our customers – it’s great to present new products and talk business. However, it’s equally great to spend time with our industry colleagues and friends outside show hours, and Harrogate is such a vibrant place, it offers plenty of opportunity for us to do that.”

Top tip for newbies: “Ensure you have enough food, wine/beer and snacks on your stand for your team and customers.”

One of three new ranges, the Cashmere Waffle Collection features soft neutral tones and subtle textures to fit seamlessly with our stylish nursery furniture. Contact sales@cuddleco.co.uk for more information. Introducing Bedding and Nursery Essentials

EXHIBITOR LIST

HALL A

STAND EXHIBITOR

A1 Nursery Today

A12 Ergobaby UK

A15 Shnuggle

A17 Progressive Preschool Magazine

A2 Muuvo

A20 Regalo International

A3 Cybex

A4 Obaby

A5 Hauck

A6 Peg Perego

A7 Dorel Juvenile: Maxi-Cosi

A9 Allison Baby Nuna, Joie, Graco

HALL B

STAND EXHIBITOR

B1 Cheeky Rascals

B10 Babymore

B11 Halilit

B12 Baby Products Industry Association

B13 Sweet Dreamers

B14 Petit Wagon

B15 Shefa Kids

B16 tonies

B18 Murrays Health & Beauty

B19 Hello Fresh

B2 CuddleCo

B20 Nursery Connections

B21 Membantu ApS

B22 Little Paws Big Memories

B24 Fraupow

B26 Tutti Bambini

B29 MomCozy by Go10

B30 Hello Baby by Go10

B31 Chillax by Go10

B32 Beaba by Go10

B33 Childhome by Go10

B34 Suavinex by Go10

B5 CuddleCo

B7 Done by Deer

B8 BeSafe

B9 BIBS

HALL C

STAND EXHIBITOR

C1 iCandy World

C10 Sheldon International

C12 Whitestep

C13 Clair de Lune

C14 Sophie la girafe

C15 Angelcare Group

C16 Roma

C17 Folk & Thread

C18 Association of Independent Nursery Retailers

C19 Tails.com

C2 Axkid

C20 Lässig

C22 KneeGuardKids

C25 Wild Seven

C26 Soft Touch Babywear

C27 My First Book

C3 BabyBjörn

C4 Avionaut

C41 MuslinZ

C42 Trixie

C44 Kindsgut

C5 The Red Kite Baby Co

C7 Bababing

C8 Dreambaby

HALL M

STAND EXHIBITOR

M1 Silver Cross (UK)

M15 Cozy N Safe

M19 Mercedes by Cozy N Safe

M2 Venicci

M5 Chicco

M6 BabyStyle UK

M7 Aston Martin egg

M8 Nora Baby

Organiser’s Office

(Hall A): Adrian Sneyd, 01902 880906; info@nurseryfair.com; adrian@nurseryfair.com

DRIVING INNOVATIONS

With a series of new products to unveil that demonstrate its trademark flair for innovation – including a collaboration between its iconic egg brand and British automotive company Aston Martin – BabyStyle is preparing a Harrogate showcase that will capture the imagination of retailers and parents alike. PPS catches up with founder and md Andy Crane to find out more.

Established in 1999, BabyStyle has carved out a reputation for products that combine strong design values with everyday practicality. The launch of its egg brand a decade ago was a defining moment, elevating the category with a focus on elegance, detail and technical performance.

“The egg ethos has always been about creating products that blend sculptured aesthetics with engineering excellence, and our partnership with Aston Martin is the perfect illustration of this,” states BabyStyle UK founder and md Andy Crane.

“It features automotive-inspired detailing such as the DBX707’s signature quilt pattern and hard trims, and honeycomb-detailed wheels inspired by its Valour and Victor models.”

Having made its debut at Kind + Jugend in September and with pre-orders open, the new range of egg3 strollers, carrycots and accessories is set to make waves at retail from Q4 2025, appealing to discerning parents who appreciate craftsmanship and style.

“Our retailers and parents have often described the egg as the Aston Martin of the stroller world, so in many ways, this partnership feels like a natural evolution,” says Andy. “It sets a new benchmark for collaboration in our industry, built not just on shared values, but on a deep creative synergy.”

Other new products joining the egg lineup at Harrogate include the much-anticipated compact egg Sky, designed as a cabin-approved stroller, while the eggX – the stateof-the-art stroller poised to set a new benchmark in luxury travel systems – will be revealed in full. Unveiled to a select audience in BabyStyle’s ‘secret room’ at last year’s show, it features a distinctive extending axle

and a series of new features that set it apart from the egg3. Visitors to the stand will also be able to have a closer look at the stylish egg Highchair, which lands in the UK just ahead of the show.

Another product set to grab buyers’ attention is the Oyster Vee – one of BabyStyle’s most important launches to date. Featuring a folding carrycot that collapses in half while still attached to the chassis, it addresses a genuine pain point for parents who value both convenience and style.

Also being introduced within the Oyster portfolio are new colourways for the Oyster4, plus two fresh product additions: the adaptable Oyster 4-in-1 Potty and a new electronic rocker.

BabyStyle’s Bordeaux Oatmeal furniture set will be on show, too, as will a new Infant Car Seat with lie-flat functionality and a Toddler Car Seat, both featuring 360° spin technology and available in matching finishes across both the egg and Oyster ranges.

Coming off the back of its 25th anniversary year, BabyStyle is promising a Harrogate experience that balances innovation with celebration. Andy concludes: “We’ve got a fantastic new stand design this year, and, of course, we’ll be hosting our muchloved Sunday evening party there. It’s our way of bringing the industry together. We all work hard, but it’s just as important to relax sometimes and enjoy the connections that make this sector so special.”

BabyStyle’s egg3 Aston Martin collaboration made its debut at Kind + Jugend in September.

Below: The new range has been elevated with automotive-inspired detailing.

HARROGATE NURSERY FAIR

CHICCO

Designed to grow with your child, the Chicco Zest 3-in-1 Highchair transforms from a comfortable highchair for little ones (6 months+) to a toddler chair for independent play and meals, and finally into a sturdy youth stool that supports up to 40kg. Providing years of use, it is lightweight at just 4.5kg, easy to move, folds away compactly and is a breeze to clean.

sales@rkwltd.com  www.rkwltd.com

Stand M5

JOIE

The Harrogate Nursery Fair is the perfect opportunity to see some of the exciting new pieces from Joie – most notably the arrival of new pushchair, mydrift. With its 360° rotating wheels, this easy-to-handle ride will make navigating the obstacles of parenting life a breeze. Joie is also set to launch a new lightweight, compact 4-in-1 pushchair as well as a compact highchair, so be sure to pay the stand a visit for a first look at what’s to come.

uksales@joiebaby.com www.joiebaby.com

Stand A9

ICANDY

iCandy’s passion is to elevate the journey of parenthood through innovation, style, sustainability and the highest standards of quality. The award-winning, family-run business, established in 1933, is set to showcase its latest innovations and upcoming newness – pushing boundaries once again with beautifully designed, forward-thinking pushchairs and nursery products. Visitors can explore the exciting range at the Harrogate Nursery Fair 2025 at Stand C1.   sales@icandyuk.com   www.icandyuk.com

Stand C1

HALILIT

Hitting shelves soon, the Jellystone Designs Narwhal Shape Sorter is not just super cute, it teaches too! The lightweight silicone shape sorter is perfect for little ones to carry around, while the pastel shapes allow children aged 10 months and up to practise hand-eye coordination. For added educational value, this colourful toy also provides the opportunity to learn all about colours and shapes.

sales@halilit.co.uk  www.halilit.co.uk

Stand B11

CHEEKY RASCALS

Cheeky Rascals is excited to introduce two game-changing innovations from Baby Brezza this September: the SuperFast Portable Bottle Warmer and SuperFast Steriliser Dryer. The Portable Bottle Warmer warms bottles in just 3 minutes, 67% faster than others, and can warm up to 8 bottles per charge – perfect for on-the-go parents. The SuperFast Steriliser Dryer sterilises and dries bottles, breast pump parts and accessories in just 10 minutes, with a large capacity for up to 6 bottles. A must-have for busy families!

sales@cheekyrascals.co.uk

www.cheekyrascals.co.uk

Stand B1

BIBS

BIBS, the Scandinavian baby brand renowned for quality and design since 1978, is set to make a big impact at Harrogate. Retailers and buyers will be among the first to see the new FUSION collection in person, a bold step in combining functionality with timeless style. In addition, BIBS will showcase highlights from its SS26 collection, featuring exciting new launches across categories that support families and make everyday life a tiny bit easier. The stand promises fresh inspiration for buyers looking to elevate their product offering with innovation and aesthetic appeal.

bc@bibsworld.com

www.bibsworld.com

Stand B9

HARROGATE NURSERY FAIR

TRIXIE

The holiday season is all about twinkling lights, cosy moments together and that magical sparkle in a child’s eyes as they unwrap their gift. A present that truly makes a lasting impression does more than surprise – it continues to inspire, spark imagination and grow alongside the child. In Trixie’s collection you’ll find colourful animal friends that do just that. Still looking for gift inspiration? Discover the most delightful ideas by age, from baby’s very first Christmas gift to hours of imaginative fun for toddlers and preschoolers. hello@trixie-baby.com www.trixie-baby.com

Stand C42

TONIES

NUNA

Nuna will be at the Harrogate International Nursery Fair to unveil its latest refined fashions, coveted accessories and innovative travel-compact collections, thoughtfully created for modern families that desire both elegance and function. Visitors are invited to discover beautifully crafted solutions, where intelligent design meets everyday practicality with a touch of luxury. Experience the very best in premium baby gear – where sophistication meets functional flair.  info.uk@nunababy.com www.nunababy.eu

GRACO

Graco introduces the Eluma Sway, a smart baby swing designed for infants from birth to around six months. Featuring Cry Assist, an AI-powered system, it detects baby’s cries and automatically selects soothing motions and sounds to comfort them. With thousands of customisable settings, Eluma Sway adapts to each baby’s needs, giving parents peace of mind. Combining intelligent technology, organic fabrics and a compact design, Eluma Sway offers cutting-edge features at an accessible price of just £200 Info.uk@gracobaby.com www.gracobaby.eu/uk Stand A9

With over 8 million Tonieboxes sold worldwide, Tonies is a trusted companion for early childhood development. Toniebox 2 takes kids aged 1–9+ on an exciting journey of stories, songs and interactive play. Children can enjoy their favourite Tonie characters or unlock Tonieplay for screen-free games and challenges. Built to last, the Toniebox 2 features a new Sleep Timer and Sunrise Alarm, helping families create healthy routines. With no screens or ads, it’s a safe and imaginative way to engage young minds. wholesale.uk@tonies.com www.tonies.com Stand B16

VENICCI

Venicci is excited to invite visitors to the Harrogate International Nursery Fair this October to its stand (M2, Hall M) where it will be showcasing its new products for the year ahead. For the Venicci team, the annual trade show is not just about launches, it’s a wonderful opportunity to reconnect, catch up and strengthen the relationships the company has built over the years. The team looks forward to welcoming you and sharing its latest innovations.

sales@venicci.co.uk www.venicci.co.uk Stand M2

HARROGATE NURSERY FAIR

HAUCK

Since 1975, the Alpha+ high chair by hauck has been the high chair for life. What began as a clever solution for everyday family life has become a timeless classic in homes worldwide. Year after year, the Alpha+ remains a trusted companion, supporting generations from childhood to parenthood. Its sturdy design, practical features and enduring style make mealtimes easier and more enjoyable. Celebrating 50 years of innovation, the Alpha+ proves that true classics never go out of fashion. info@hauckuk.com www.hauck.de/en Stand A5

MY FIRST BOOK

AXKID

Axkid is returning to Harrogate this year to showcase its latest product innovations and a new launch, all championing car seat safety and rear-facing travel. Committed to ‘safety above all’, Axkid’s multiaward-winning range includes the Spinkid, Minikid4, One3 and the groundbreaking Up car seats, offering unmatched safety, versatility and comfort for children from birth to 12 years. Axkid also provides extensive ongoing training and support to retailers, ensuring topquality service and expertise. Visit Axkid at Harrogate for all the latest!

jayne.caul@axkid.com  www.axkid.com/uk/ Stand C2

NORA BABY

The Welldon Smart Rotate 2 Pro Plus is a European first, combining safety, innovation and comfort. Featuring a 360° auto-rotate seat, it makes every journey effortless. Through the Welldon mobile app, parents receive real-time alerts on installation, buckles and ISOFIX, ensuring peace of mind. Its TitanCore frame delivers maximum protection, while breathable fabrics and adjustable comfort features keep little passengers secure. Uniquely, it introduces Europe’s first integrated air-cooling system, keeping children cool and comfortable on every trip. michael@norababyuk.com  www.jovikids.com/ Stand M8

MUSLINZ

MuslinZ is excited to return to Harrogate International Nursery Fair 2025, celebrating over a decade of attendance. The company specialises in high-quality, affordable baby textiles that stand up to frequent washing, all designed in the UK. Focused on functionality, durability and value, MuslinZ’s designs are driven by customer feedback. At this year’s event, the brand is launching its new bamboo muslin Leaf Prints, showcasing its latest collections and offering exclusive show deals. Visit Stand C41 to discover why MuslinZ remains a trusted choice for parents. info@merrygorounduk.co.uk www.merrygorounduk.co.uk  Stand C41

Founded in Hong Kong in 2015 by award-winning educator Ella, My First Book makes exclusive Montessori-inspired learning materials accessible to all families. Each interactive fabric book is carefully crafted to support key developmental stages from birth to preschool. Children engage with textures, sounds and visuals that foster cognitive growth, motor skills and independence. Designed for both home and classroom use, the books provide a joyful, hands-on learning experience, empowering parents and educators to nurture curiosity, confidence and early skills. info@myfirstbookmall.com www.myfirstbookmall.de Stand C27

HARROGATE NURSERY FAIR

DONE BY DEER

Done by Deer is a Danish brand which designs essentials for babies and toddlers with safety, functionality and playful design in mind. Its Deer friends are central to everything the company does as it creates emotional connections across five categories: playtime, mealtime, back to school, out and about, and cosy time. For Autumn/Winter, the brand is excited to launch Tiny Farm Play sets, including four wooden farmyard play sets and a tractor and trailer. These sets encourage storytelling, support speech development and promote fine motor skills and handeye coordination.

gwen@donebydeer.com

www.donebydeer.com

Stand B7

COZY N SAFE

BESAFE

The Voksi Carry Me is designed for newborns up to 6 months (max 9kg) and can be folded flat for easy portability. Offering warmth, protection and comfort, it provides a safe space for your baby to sleep, rest or play, whether at home or on the go. The Voksi Carry Me fits easily into any pram and is perfect for both indoor and outdoor use. Made with OEKO-TEX Standard 100 certified materials, it ensures the highest safety and quality for your baby.

Support.uk@besafe.com

www.besafe.com

Stand B8

BABYBJÖRN

BabyBjörn has launched a new Sand Grey variation of the Bouncer Bliss, made from soft 3D Jersey fabric. This timeless, gender-neutral colour fits seamlessly into any home. The natural rocking motion of the Bouncer Bliss soothes babies, and as they grow, they can rock themselves by kicking and waving. The ergonomic design provides excellent support for the baby’s head, neck and back in three different positions. Suitable from newborn to approximately 2 years, the bouncer also doubles as a chair for toddlers. A Soft Friends toy bar is also available in a matching neutral hue.

TerriLouise.Hersby@babybjorn.com www.babybjorn.com Stand C3

Cozy N Safe is giving its popular Comet car seat a stylish new edge with three stunning colourways. The collection features Ecru, a warm neutral colour that adds softness and calm to any space; Slate, a refined grey that balances contemporary charm with timeless appeal; and Jet, a bold, deep tone that makes a striking statement. Designed to blend comfort with contemporary elegance, the new collection will be on display at the Cozy N Safe Stand (M15) at Harrogate Nursery Fair. sales@cozynsafe.com www.cozynsafe.com Stand M15

FOLK & THREAD

Discover Folk & Thread, the brand with 25 years of expertise in baby sleep products. Its award-winning baby sleep bags, made from certified organic fabrics, ensure comfort and safety. Recognised by Indy Best and crowned Best Baby Sleep Bag by Made for Mums, they combine innovation with timeless quality. Folk & Thread is proud to pioneer the UK’s first safety-checked donation initiative with Baby Basics, creating a more sustainable future. Folk & Thread – where trusted design meets care for every baby and family. Proudly distributed by bébélephant.

Info@bebelephant.com

www.bebelephant.com

Stand C17

HARROGATE NURSERY FAIR

ERGOBABY

New from Ergobaby is the Upsie Sling Carrier, designed for modern parents seeking flexibility and comfort. Suitable from 6 months to 4 years, this ergonomic carrier features a padded, adjustable shoulder strap, wide ergonomic seat and large front pocket for essentials. Certified backfriendly (AGR) and covered by a 10-year ErgoPromise Guarantee, the Upsie stands out for easy, compact use at home or on the go. Available from the end of September in 4 colours.  cmorris@ergobaby.co.uk www.ergobaby.co.uk Stand A12

BABAB!NG

CUDDLECO

With modern parenthood in mind, CuddleCo creates versatile, durable products that grow with your family, from newborn to toddler years. At this year’s Harrogate Nursery Fair, the company is unveiling exciting new furniture collections, its first textiles range, and a preview of toddler and soft play products launching in 2026. Visit Hall B, Stand B5 for an exclusive first look and to meet the team. sales@cuddleco.co.uk www.cuddleco.co.uk Stand B2 & B5

MAXI-COSI

2025 marks a landmark year of product innovation for MaxiCosi, with lots of exciting new developments across its portfolio of brands. Taking centre stage at Harrogate is the debut of the new Maxi-Cosi cabin stroller, a fully integrated travel system designed to make family journeys easier than ever before. Visits are by appointment only, so please contact your sales representative for more information.

Uk-sales@doreleurope.com www.dorel.co.uk Stand: A7

CYBEX

CYBEX recently launched the AGIS: get ready to explore the world, travel light and far, and build fun time memories with this stroller. Hand luggage compatible, its ultracompact fold size and light weight make every adventure with kids a child’s play. Look out for CYBEX at Harrogate International Nursery Fair. To see this innovation and more, visit the CYBEX stand at Harrogate from Sunday 12th to Tuesday 14th October in Hall A on Stand A3. Contact your sales rep to book an appointment.

Emea-ukcontact@columbustp.com www.columbustp.com Stand: A3

Babab!ng will be returning to Harrogate Nursery Fair this year to showcase its award-winning collection, including some new product launches. The spotlight will be on the brand’s biggest launch to date: the Raffi Travel System MKII, a design that has already won the Loved By Parents 2025 Award for Best Travel System Over £700. The team is looking forward to catching up with existing retail partners and welcoming new independent customers. jamie@bababing.com www.bababing.com Stand C7

TUTTI BEAUTY

After 30 years as a trusted nursery supplier, Tutti Bambini has entered a new era. A refreshed brand identity, an elevated design aesthetic and a focus on the three core pillars of Home, Style and Family are combining to drive the company’s mission to become the UK’s number one family lifestyle brand. Vicky Morley, head of creative, brand and marketing, explains all to PPS.

When I joined Tutti Bambini in January, my team and I took time to listen,” begins Vicky Morley. “We spoke to customers, retailers and colleagues to understand what the brand meant to them and why it had become so loved. Michael Samuel [who co-founded the business with his wife Debra in 1986] has always been a visionary, focused on helping new parents with supportive, practical products. We wanted to build on that foundation by elevating the design aesthetic.”

At the centre of Tutti Bambini’s rebrand is a new tagline – ‘Home. Style. Family.’ – that reflects the values the business has always placed front and centre. Home reflects the importance of creating a nurturing space when welcoming a child; Style highlights the brand’s commitment to developing products that enhance modern interiors; and Family underlines the company’s mission to help parents bond with their children and savour those special early moments.

This ethos comes through in the soft, natural aesthetic that runs through Tutti Bambini’s most recent collections. The brand has leaned into calming colours, nature-inspired prints and fabrics that emphasise comfort and quality. Bedding and décor collections feature bamboo and muslin in soothing palettes with names such as Shell, Basil and Parsnip. Even

the collection names – Good Life and Tiny Tales – are designed to evoke simplicity and nostalgia. “With so much going on in the world, parents are craving calm, comfort and a sense of peace in their homes,” says Vicky.

The rebrand has helped Tutti Bambini to define its identity in a competitive marketplace. “We’re not just making nursery products; we’re creating pieces that sit beautifully in the home while supporting family life,” Vicky asserts. The shift towards more design-forward choices goes hand in hand with an increased focus on sustainability. “Parents are increasingly eco-conscious, and with smaller living spaces, multifunctional furniture is in high demand,” Vicky furthers.

“This autumn we’re launching our LittleBigBed, a modular sleep system that grows with a child, transforming from a newborn crib through to a college dorm bed. It’s designed to reduce waste and offer a lifetime of comfort and style. We hope this launch will be the first of many products that offer sustainable, adaptable solutions for families.”

Tutti Bambini will be at the Harrogate Nursery Fair in October, where it will unveil its biggest launch to date. Highlights include refreshed CoZee cribs including the first Sensory CoZee, with white noise, night light and cry sensor function; three new bedding and décor ranges; an innovative bathing and changing collection; and the updated Nova Maison highchair, complete with new, durable soft silicone accessories. The brand will also be showcasing a new line of maternity products to support parents before the baby arrives.

“It’s a hugely exciting time for Tutti,” Vicky concludes. “We’re staying true to our roots in terms of practical, family focused products, while really stepping forward with style, design and sustainability. We can’t wait to share it with everyone.”

LICENSE

LICENSE

INNOVATIVE TREND LED LICENSE DESIGN

DAYWEAR | NIGHTWEAR | ACCESSORIES FOOTWEAR | ESSENTIALS

INNOVATIVE TREND LED LICENSE DESIGN

INNOVATIVE TREND LED LICENSE DESIGN

DAYWEAR | NIGHTWEAR | ACCESSORIES FOOTWEAR | ESSENTIALS

DAYWEAR | NIGHTWEAR | ACCESSORIES FOOTWEAR | ESSENTIALS LICENSE

Bring Storytime to Life:

The

UltimateCompanio

The Gruffalo Storyteller – My First Speaking Companion is an interactive electronic toy designed for children aged 3 and up. Packed with 90 minutes of audio content and four engaging game modes, it brings the world of The Gruffalo to life through storytelling, music, and play.

4 GAME MODES

STORIES

Listen to the magical Gruffalo and Gruffalo’s Child Stories. Adventure awaits!

GRUFFALO SAYS

Play “Gruffalo Says” and follow his commands, but only if Gruffalo says!

GUESS WHO?

Listen carefully to the clues and guess which character is it! Can you figure it out?

NIGHT MODE

Breathe deeply, then drift off to sleep with a soothing bedtime story.

Offering learning and family bonding opportunities, as well as aiding the development of little ones’ fine motor skills, preschool games and puzzles are top sellers all year round. PPS talks to a selection of suppliers to find out about the products that are flying off the shelves and the trends that are shaping the future of the sector.

As life gets busier, parents are looking for support to help teach and engage their little ones, so the market for preschool games and puzzles continues to remain strong,” asserts Gemma Lewington, marketing director at University Games and Lagoon. “Parents and grandparents consistently invest in early learning opportunities, and ‘learning through play’ is a value at the heart of all our preschool games and puzzles.”

The company’s The Learning Journey range of My First Match It! puzzles are strong performers. The self-correcting puzzles support letter recognition, reading and basic maths skills. “We are also excited by the response to our new The Learning Journey Sort and Learn maze puzzles, which support a new trending play pattern – using a magnetic pen to help guide the pieces to their correct locations.”

Social learning is another important element of preschool games, says Gemma. “This is where titles like our The Very Hungry Caterpillar Rainbow

Picnic and The Tiger Who Came to Tea board games, which encourage social interaction, perform well.”

Liz Ireland, founder and md of Bigjigs Toys, agrees that games and puzzles for young children need to tick a lot of boxes. “They should support their development, offer age-appropriate challenges, encourage open-ended play and allow parents and children to connect in those early years,” she says. “Many of our preschool games are designed with simple, easy-to-grip pieces to help kids build their fine motor skills, and to introduce them to concepts like problem-solving.

“With many parents favouring STEM and educational toys, games and puzzles that combine education with handson fun are flying off the shelves,” Liz furthers. “For us, Montessori-style stackers and puzzles that promote cognitive development and dexterity do well, as do traditional games with a

modern makeover, such as our Animal Match Game. It encourages children’s memory skills and keeps them engaged with its adorable animal design.”

Traditional favourites are also strong performers for Orchard Toys. “My First Snakes and Ladders remains one of our top 10 bestsellers because it’s instantly recognisable and universally understood,” says sales director Simon Prest. “For preschoolers, strong, appealing artwork is key in capturing and holding their attention, while

Below: Orchard Toys’ festive-themed games and puzzles include Mini Games that make perfect stocking fillers.

the gameplay itself should be simple yet effective. Theming is also hugely important, with timeless favourites like unicorns and dinosaurs continuing to resonate strongly with young children.”

Orchard Toys’ Big Dinosaurs continues to lead the way in the puzzles category. “Giant Road follows closely behind,” says Simon. “It’s a multipurpose jigsaw that doubles as a playmat for toy vehicles. Giant Alphabet – a newcomer for 2025 – has already secured the third spot.”

Shopping List has been Orchard Toys’ number one game for some years. In Q2, the company introduced a Bluey Shopping List, which is fast rising up the ranks, illustrating the power of licensing in this category.

University Games’ Sort & Learn magnetic maze puzzles are a new addition to its preschool portfolio.

Above right: Made from recycled card, boppi games and puzzles are bestsellers for Click Europe.

Bigjigs’ Animal Match Game features appealing characters in eye-catching colours.

Like most of the companies PPS spoke to, Robert Frederick is leaning into sustainability in a big way. “Buyers are increasingly avoiding disposable plastic and batteries. We avoid plastic in our products and packaging wherever possible and opt instead for organics like paper and wood,” says Andrew.

“Character licences continue to be the biggest driver for preschool games and puzzles,” says University Games’ Gemma. “Evergreen story books that you find on every child’s bookshelf, such as We’re Going on a Bear Hut and Dinosaur Roar, really resonate with young children and their families. Our licensed preschool ranges of board games, puzzles and memory card games combine beloved characters with engaging gameplay with educational themes, which is a winning combination. They also tie into the nostalgia trend, with parents and grandparents keen to share their love of the characters from their own childhood with the next generation.”

Licences are used to enhance many of Ravensburger’s popular products, including its bestselling Mini Memory Game. “With its pocket-friendly price point and easy to grasp gameplay, it’s a go-to for parents and gifters,” says Ravensburger UK md Richard Collins. “Our portfolio of licences for this game continues to grow and this year we have introduced five new properties including Unicorn Academy, Disney Stitch and Pokémon.

“Likewise, in our preschool children's puzzle line-up, we’re focused on offering our retail partners an unrivalled collection of character ranges, taking in both hits such as

Peppa Pig and Bluey, and newer properties such as Gabby’s Dollhouse. We combine these favourite characters with a range of proven successful formats such as our 4-in-a-Box and 3 x 49-piece puzzles. This is reflected in our achieving eight out of the top 10 children’s puzzles year-to-date this year according to the latest data.”

Combining traditional gameplay with beloved characters is a winning formula for Robert Frederick, too. “Our consistent bestsellers are classic, nostalgic games featuring recognisable characters – storytime favourites like The Gruffalo,” says brand manager Andrew Kersey. “Having those licences is key; they open up new markets of retailers and families alike. Our Gruffalo Tumble Tower is a perfect example. The iconic colours and artwork give new life to the classic game, a tried-and-tested favourite that never gets old.”

“Parents and caregivers want something that lasts,” asserts Click Europe’s marketing manager Frances Bullen. “Durability really matters when toys get played with again and again.”

A perfect of example of a toy with built-in longevity is the brand’s boppi 10-in-1 toddler puzzle set, which comes in four different designs. “The puzzles are designed to get gradually more challenging, so children can build up their skills as they go,” says Frances. Another Click Europe bestseller is the boppi 150-piece Christmas Round Puzzle. “It’s one of those products families come back to every Christmas as a hands-on festive activity they can enjoy together,” adds Frances.

Sparking children’s imagination is an end goal for Juratoys when designing games and puzzles, says a company spokesperson. “The best products offer open-ended play, as in our popular Magneti’books, where there’s not just ‘one right answer’.

Below: Juratoys’ Magneti’books offer open-ended play possibilities.

“Our compact Magneti’stories inspire creativity and storytelling from age three. Each of the magnetic pieces can be swapped to create new stories time and time again. Plus, the books are portable for playing on the go, and they’re made from FSC-certified cardboard.” And the biggest win of all? Magneti’stories retail at £9.99, well under the gifting sweet spot of £15.

GAMES & PUZZLES

JUMBO

Bring the magic of The Gruffalo to life with The Gruffalo Storyteller, My First Speaking Companion. Perfect for kids aged 3 and up, this interactive toy features 90 minutes of audio content and four fun game modes, including Film Audio Mode, Guess Who, Gruffalo Says and Night Mode. Designed to entertain and educate, it encourages creativity, listening skills and early comprehension. With soothing lights and engaging activities, this toy is a perfect blend of fun and learning for little minds.

SalesUK@jumboplay.com www.jumboplay.com

COMMOTION

COMMOTION

Explore the seasons with this beautiful set of chunky wooden trees, each representing a time of year – winter, spring, summer and autumn. Made from FSC-certified birch plywood, each tree features tactile laser-etched details, with smooth inset gems on the apple and cherry blossom trees to represent fruit and flowers. The 12-piece set comes apart and reassembles like a puzzle, encouraging fine motor skills, logical thinking and conversations about nature, seasons and the environment through hands-on, sensory play. info@commotion.co.uk www.commotion.co.uk

UNIVERSITY GAMES

The new Learning Journey Sort & Learn Magnetic Puzzle mazes will have youngsters learning their colours Under the Sea, numbers On the Farm and shapes with Diggers. Supporting a new trending play pattern, the colourful magnetic tray puzzles use a magnetic pen to help children guide the pieces to their correct locations. The new tactile Lift & Learn Puzzles series will also see little ones explore Space, the Arctic, Colours and Shapes, the Farm, Letters and Inside My Body.

sales@ugames.uk.com www.university-games.co.uk

Explore the new Safari Animal Layer Puzzle from tickit – a beautifully designed FSC-certified wooden puzzle featuring 10 wild animals. Learn about animal skeletons, compare species and explore anatomy, size and habitats through play. The doublesided pieces stand upright for imaginative scenes or stack to build coordination. Match animals to their skeletons, trace the shapes, rub over tactile laser-etched details or fill the tray with rice or beads for sensory play. A creative, educational toy to inspire curiosity and hands-on learning.

info@commotion.co.uk www.commotion.co.uk

ORCHARD TOYS

Get ready for three exciting new Bluey games from Orchard Toys, in partnership with Moose Games, inspired by hit episodes of the top-rated TV show! With the hilarious Bluey Grannies Game, the bestselling Shopping List Game with a Bluey twist and the Fancy Restaurant Game, kids aged 3+ can enjoy fun and educational play with Bluey and her family. These games combine Orchard Toys’ trusted quality with the charm of Bluey, making them must-haves for independent retailers this year.

sales@orchardtoys.com www.orchardtoys.com

Traditional wooden toys for toddlers that won’t cost the earth.

Ethically sourced materials

Lovingly made with sustainably sourced, FSC® Certified wood.

Future-friendly packaging

Protect the planet with our plastic-free packaging.

Perfect gifts

Classic toys built to last a lifetime of play.

www.bigjigstoys.co.uk

E: orders@bigjigstoys.com

T: 01303 250400 Scan the QR code to see our full range of products on the Bigjigs Toys website

PLAYING FOR KEEPS

2025 has been a landmark year for Bigjigs Toys, with the much-loved family business celebrating 40 years of play. PPS sits down with founder and managing director Liz Ireland to talk about the company’s journey, its ongoing green commitments and the opportunities opening up for sustainable brands in the current – and future – toy market.

When we speak, Liz Ireland and the rest of the Bigjigs team are readying themselves for Autumn Fair, where they will be showcasing both the company’s core wooden toy ranges and its House of Puzzles collection, along with products from NeeDoh, Tiger Tribe, Green Toys and more.

“The golden quarter is a busy and exciting time for us,” begins Liz, “but this year we’ve also had a chance to reflect on the last four decades. We’re proud of how far we’ve come, from a small family business to a trusted global toy brand, while staying true to the values that shaped us: quality, sustainability and creating toys that spark imagination.”

2025 has seen plenty of forward momentum, too. The acquisition of Fiesta Crafts in February and Bigjigs’ appointment as the UK and Irish distributor for 4M have broadened the company’s portfolio and given retailers an even richer choice across puzzles, games

and educational toys.

“At the same time, we’ve continued to innovate within our core ranges, with new launches designed to nurture children’s cognitive and physical development,” says Liz.

Liz Ireland, Bigjigs’ founder and

md.

inspire open-ended play while supporting key developmental skills. At the same time, we’ve been mindful of our responsibility to the planet long before it became a wider industry conversation.”

Meaningful play is a theme that runs throughout Bigjigs’ story, aligning with shifts in parental attitudes. “There has certainly been a pushback against excessive screen time, with parents seeking toys that encourage hands-on learning instead,” Liz notes. “But beyond that, they are making more thoughtful choices, looking for eco-conscious products that will last. A wooden train set or puzzle that’s sustainably made and offers real developmental benefits is much more appealing than something plastic that quickly loses its charm.”

All of this, of course, sits firmly within Bigjigs’ wheelhouse. “Educational value and sustainability have always been at the heart of what we do,” Liz asserts. “For 40 years, our wooden toys have been designed to

Bigjigs’ environmental strategy has seen it make a series of systemic shifts. “Since installing 216 solar panels on our warehouse roofs back in 2011, we’ve continued to push for greener operations by switching to LED lighting, moving most of our vehicle fleet to electric and ensuring nothing from our sites goes to landfill,” Liz says. “We use FSCaccredited wood, design products with minimal plastic, and package them in 90% recycled board printed with soy inks. We’re also rolling out recycled, fully recyclable transit bags, and through our House of Puzzles brand, we’re proud to be the first puzzle company to offer 100% plastic-free packaging.”

Retailers as well as parents are increasingly aligned with greener values, Liz believes. “They are listening to their customers, but many retailers also want to do the right thing themselves. Sustainability is becoming an important factor in buying decisions rather than just a nice-to-have, and the demand is only going to grow. We’re proud of the steps we’ve taken so far, but we’ll never stop looking for ways to do better. Our goal is to create toys that children love, parents trust and the planet can sustain.”

GENERATION

GREEN

Sustainability is increasingly no longer just a ‘nice to have’ in the preschool sector – it’s an expectation. PPS talks to the companies that are rising to meet this challenge and proving that eco-friendly design can be both good for business and better for the planet.

The choices made around baby care, preschool gear and early learning products set the tone for a lifetime of values. With climate change and resource scarcity pressing ever harder, brands are being called to innovate boldly, ensuring that the products nurturing the next generation also safeguard their future.

“Preschool is where the journey begins – from baby gear to toys and books that shape those first connections between parent and child,” says Helena Mansell-Stopher, ceo at Products of Change, the global organisation established to drive sustainable change across consumer product markets. “That’s why this sector must lead on social and environmental innovation: to protect the next generation and build resilient businesses for the future.”

The companies PPS spoke to for this feature are certainly doing their bit for the planet. Pura, a B-Corp certified

Above: Mepal’s Camppus BPA-free food storage and drinkware includes charming Little Dutch designs.

Below: Pura’s nappies and nappy pants now come in awardwinning paper packaging.

brand, is known for its low-impact nappies and plastic-free wipes, but also for its wider eco initiatives. In 2021, it partnered with NappiCycle on a recycling scheme in Wales that diverts 60 million nappies annually from landfill. Last year, Pura worked with Green Bottoms and Bristol Waste on England’s largest nappy recycling trial, recycling 400,000 nappies in 12 months.

The company recently introduced paper packaging for its nappies and nappy pants, an innovation that won Gold at The Grocer New Product & Packaging 2024 Awards. “Around

80% of all paper is recycled in the UK, versus about 6% of flexible plastic film,” says Pura founder Guy Fennell. “We’re proud of this new packaging and the positive impact it will have on the planet.”

As Pura demonstrates, sustainability also makes sound business sense. A recent Euromonitor study found that 72% of young UK and US parents are open to paying more for sustainable baby care products. “Brands that prioritise transparency, eco-friendly practices and ethical sourcing are the ones that will gain traction with this influential demographic,” says Guy.

Mark Bradbury, head of product management and IMPACT team lead at iCandy, echoes the sentiment. “Sustainability is

Variation becomes child’s play

not just a trend, it’s a mindset shift,” he says. “However, while the intent to buy sustainably is strong, price remains a sticking point. Parents want to buy better, but they also need affordability, particularly for big-ticket items like pushchairs.”

Sourcing sustainable materials often comes at a higher cost, and navigating global supply chains adds complexity, says Mark. “There’s also the challenge of making the value of sustainability clear, not just environmentally, but in terms of durability, quality and long-term savings.”

To meet these challenges, iCandy – a member of Products of Change –maintains ISO 14001 certification and has launched an internal IMPACT team to drive sustainability initiatives. “It’s been a huge step forward,” says Mark. “We’re making strides in packaging redesign, and our iF awardwinning ReGen concept pushchair shows the future of sustainable design without compromising on quality. We’re also committed to product circularity through our market-leading warranty and iCandy iService, which helps keep pushchairs in use for longer. The exceptional build quality and premium materials behind each product make this longevity possible.”

Durability is also central to Dutch brand Mepal. The company’s BPA-free food storage and drinkware products cover every preschool need, and encompass the bestselling Mio collection of trainer cups, straw cups and toddler dinnerware, and the Campus range of preschool pop-up water bottles, and lunch and snack boxes.

“Our products are all robust and designed to last,” asserts Joe Stalder, Mepal’s country sales manager, UK. “This generation of parents are seeking products that are sustainable, safe and durable, but also practical and affordable.”

Mepal achieved its B-Corp status with 101.6 points, significantly above the minimum threshold, giving retailers and consumers confidence in its verified practices. Yet, bringing sustainable products to market comes with hurdles. “Safety is paramount, and materials must be fully food-safe, requiring rigorous testing and EFSA approval before use,” Joe explains. “While this creates higher costs and longer lead times, it ensures products are not only eco-conscious but proven safe, durable and compliant –which serves to build consumer trust.”

That clarity is vital when communicating with consumers, agrees Lesley Beach, group managing director at Bambino Mio and swimwear brand Splash About. “Making sustainable choices shouldn’t feel complicated. We avoid greenwashing and highlight simple truths: reusables reduce waste and save families money.”

Interest from new parents in

Above: The iCandy ReGen embraces circular design principles without compromising on quality or functionality.

Right: Bambino Mio’s Reusable Potty Training Pants offer comfort, convenience and a lower environmental impact.

A retail perspective

alternatives to single-use products has been steadily growing, says Lesley. “This generation is more informed, vocal, and ready to adopt reusable solutions – especially when they’re stylish, convenient and competitively priced.”

From Bambino Mio’s Revolutionary Reusable Nappies and Potty Training Pants to Splash About’s Happy Nappy reusable swim nappy, the secret to success, says Lesley, is “sourcing responsibly without pricing people out, designing products that perform as well as disposables, and streamlining operations to keep RRP competitive.”

To connect with experts for practical advice, explore innovations shaping the future across retail, brands and manufacturing, and be part of POC’s upcoming conference, visit productsofchange.com.

“Gen Z parents often arrive with a strong set of values, and they’re asking more questions about sourcing, materials and impact,” says Victoria Hampson, co-founder and director of Natural Baby Shower. “However, there’s still a tension between ideals and budgets. Sustainable products usually cost more to make – whether it’s due to better materials, fair labour or more thoughtful supply chains – and that doesn’t always translate easily in a market where parents are watching every penny.”

There’s also a challenge around trust, Victoria explains. “There’s so much messaging out there that it can be hard for parents to know what’s genuinely sustainable and what’s just marketing spin. At Natural Baby Shower, we do the homework for them and make sure the products we stock stand up to scrutiny.” The retailer has recently added sustainable ranges from Shnuggle and Globber and is preparing to launch eco-conscious brand Jolleine. “We’re constantly on the lookout for partners and products that genuinely push sustainability forward,” says Victoria.

Natural Baby Shower moved away from plastics early and continues to refine its use of recycled and recyclable materials. It has also invested in energyefficient operations and lower-carbon delivery options.

“Very little product ever makes it to landfill,” notes Victoria. “Anything unsuitable for full-price sale is redirected through our Eco Outlet, donated to charities or offered to our team. We’ve also launched a preloved channel, which makes it simple for parents to buy and sell trusted products peer-topeer, extending product lifecycles even further.”

DATE: TUESDAY 11 NOVEMBER 2025

LOCATION: ROYAL LANCASTER, LONDON

JOIN US FOR THE PROGRESSIVE PRESCHOOL AWARDS 2024

PRESCHOOL AWARDS 2025

BOOK YOUR TICKETS

Secure your place at the PPS Awards 2025 today!

The Progressive Preschool (PPS) Awards is the premier event for the preschool product and retail sector, bringing together over 400 industry professionals to celebrate outstanding achievements. This hugely popular ceremony is the perfect opportunity to network, honour excellence, and reflect on the past year’s successes.

WHY ATTEND?

The nomination and voting process is conducted via external voting as well as in-person judging panels, leveraging the expertise of the industry’s own professionals to ensure the highest levels of integrity - as well documented.

FINALISTS ANNOUNCEMENTS

Stay tuned - finalists for each category will be revealed soon on Preschoolnews.net. Make sure to keep an eye out for the announcements!

To book tickets or tables, contact Clare Hollick at Createvents - clare@createvents.co.uk or reserve your tickets online via the Max Publishing digital Box Office - scan the QR code below.

Questions?

Talk to the team:

Rob Willis - robw@max-publishing.co.uk

Samantha Loveday - saml@max-publishing.co.uk

Jo Cassidy - joc@max-publishing.co.uk

ECO & SUSTAINABILITY PRODUCTS

MODERN CLOTH NAPPIES

Modern Cloth Nappies has partnered with Peppa Pig to create a fun, sustainable reusable nappy collection. Featuring playful Peppa Pig prints, the range includes their trusted, multi-award-winning all-in-one, one-size nappies and accessories. Designed to make eco-friendly parenting simple and affordable, the collection is now available online at Tesco and John Lewis. This launch marks a significant step in making reusable nappies more accessible, offering families across the UK a stylish, reliable and sustainable choice for their little ones.

info@modernclothnappies.co.uk www.modernclothnappies.co.uk

GROHANGER

BIGJIGS

Cook up a feast for the whole family with this delicious Roast Dinner Set from Bigjigs Toys! Featuring a wooden knife to carve the chicken thighs, a variety of veg and a handy tray so kids can serve up their mouthwatering meals. Perfect for inspiring imagination, this set helps toddlers develop their dexterity by chopping up the food. Made from sustainably sourced, premium-quality FSC-certified wood, this play food set is an earth-friendly option that promotes teaching kids about a varied diet and reducing food waste.

sales@bigjigstoys.com www.bigjigstoys.co.uk

LE TOY VAN

Introducing the Grand Natural Wooden Dolls House, a true ecofriendly masterpiece from Le Toy Van, celebrating 30 years of craftsmanship. Made from FSC-certified sustainable wood, this four-storey doll’s house is designed with attention to detail, from its scalloped roof to elegant shutters. Reflecting Le Toy Van’s commitment to quality and eco-conscious materials, it blends British design with French elegance. This heirloom-quality toy promotes imaginative play while supporting sustainability, making it a cherished piece for generations to come. sales@letoyvan.com www.letoyvan.com

GROWS from baby to full adult size. Covers EVERY type of clothing. Buy hangers once not multiple times. Stops billions of outgrown kids’ hangers ending up in landfill. 100% safe, certified recycled material. Triples wardrobe space with the unique space-saving feature. No more picking up clothes. Available to all baby product retailers.

nick@grohanger.com www.grohanger.com

SPLASH ABOUT

Award-winning eco water toys from Splash About, Floating Pufferfish are the perfect bath or pool companion for babies. Made from natural rubber and dyed with food-grade paint, these toxin-free toys are safe for babies to chew on, grab and throw. Unique in design, Pufferfish toys don’t have an air hole, preventing water build-up and the growth of harmful mould. Their ergonomic shape and tactile finish make them easy for little hands to hold, while the squidgy texture is ideal for teething gums.

info@splashabout.com www.splashabout.com

From play time to dreamtime – exper t s in ever y line

Specialist divisions designing & manufacturing Kids & Adult Night wear, Baby wear, Fashion Spor tswear & Outdoor wear

Exper t s in all our One creative team

.

Specialists in cross categor y ranges

O ur n ewest licenses

@bluesgroup #myblues

@bluesnight wear #bluesnight wear

NURSERY

NUNA

From winter cuddles to summer strolls, the CUDL DUEX baby carrier by Nuna keeps parents and babies close through every season. With interchangeable panels, breathable mesh for warmer days and cosy cotton for cooler ones, it offers stylish versatility and adaptive design. With four ergonomic carry positions, MagneTech secure snap buckles and premium accessories including organic cotton bibs and a removable wristlet pouch, it grows with your child from newborn to toddler. Available in Denim, Shadow and Thunder, the CUDL DUEX blends fashion, function and heartfelt connection.

info.uk@nunababy.com www.Nunababy.eu/en

THULE

LOVE TO DREAM

Love To Dream can’t wait to share its brand new AW25 collection and exciting plans for 2026! Expect gorgeous new prints across its baby and child sleepwear range, plus the award-winning Sleep Machine – created to help families get better, longer sleep. UK retailers can browse and order NuOrder with 10% off first orders. emeasales@lovetodream.com www.lovetodream.co.uk

JOIE

Meet the i-Irvana Max, where custom comfort meets safety. This R129 extended harnessed booster features a 5-point harness up to 125cm (25kg, approx. 7 years), with a 15-position headrest and easy installation. Suitable from 15 months and 76cm to 150cm (approx. 12 years), the extended harness accommodates children from 15 months and 76cm to 125cm (25kg, approx. 7 years). Soft padded harness covers ensure your child’s comfort and protection on every journey.

uksales@joiebaby.com www.joiebaby.com

Designed for commuting parents, the Thule Chariot Cross 2 offers seamless transitions between cycling and strolling with a click-in-and-out hitch arm and one-handed 180° wheel rotation. Its plush seating and excellent ventilation provide comfort, while durable, repairable materials make it eco-friendly. Easy to switch from a two-seat to a single-seat configuration, it ensures better trailer balance. Thule also introduces the Glide 3, a high-performance jogging stroller with a lightweight frame, large wheels and ergonomic handlebar, offering comfort and convenience on any terrain.

emma.peak@thule.com www.thule.com

JOIE

Joie’s i-Prodigi Pro is the upgraded, premium i-Size extended rearward facing car seat, now with a deeper recline to keep little ones cosy on the go. Rear facing up to 125cm (approximately 7 years old), it ensures safety and comfort. The easyto-use ISOFIX connectors securely lock the seat to your vehicle’s anchor points for a simple one-time install. With an extendable rebound bar and customisable inserts, the i-Prodigi Pro offers a tailored, spacious ride as your child grows.

uksales@joiebaby.com www.joiebaby.com

TUTIS

New from Tutis, the Viva Limited Edition Teddy Design adds a stylish twist to the brand’s best-selling Viva stroller. The eye-catching design features a plush teddy motif embroidered onto the carrycot, paired with a matching backpack. In a rich, warm brown reflecting this season’s colour trend, the Teddy Design taps into the demand for earthy tones that are both modern and timeless. Built with Tutis’ ThermoCot™ carrycot, AllRoad™ wheels, and advanced shock absorption, it ensures a smooth, comfortable ride with stylish appeal. elliot@bebelephant.com www.bebelephant.com

WONDERFOLD

CUDDLECO

Ditsy Cherry Collection is a vintage-inspired print on breathable cotton, designed to bring comfort and charm to every corner of your nursery. From cosy bedding (quilts, sheets, blankets and bedding sets) to practical changing accessories (mats, pads and nappy caddies) and versatile storage solutions (three-piece storage baskets and a large storage basket), this range makes everyday care beautifully simple. Thoughtfully designed for style, comfort and ease, Ditsy Cherry adds a timeless touch to your baby’s space. Also available in waffle and cashmere meadow print. sales@cuddleco.co.uk www.cuddleco.co.uk

DR. BROWN’S

Dr. Brown’s introduces the Milestones Insulated Straw Cup – designed to grow with toddlers while keeping drinks fresh on the go. Featuring a spill-proof, soft silicone straw and easy-clean sliding lid, it supports early sipping skills. Lockable handles suit little hands and detach as children develop. The lightweight, double-walled design maintains drink temperature, while fun colours and playful prints appeal to parents and kids alike.

phil.bosher@babycentral.co.uk www.babycentral.co.uk

WonderFold debuts its latest innovation – the L Series Stroller Wagon, designed to meet the evolving needs of today’s families. Featuring a convenient side entry and all-terrain wheels, it offers smooth, bump-free rides and a sleek, stylish frame. The ‘hop in/hop out’ design promotes independence for little ones, making it a standout option for parents. Perfect for everyday adventures, the L Series blends form, function and comfort, making it an ideal addition to any product lineup.

phil.bosher@babycentral.co.uk www.babycentral.co.uk

BLADE & ROSE

Get ready for Halloween fun with Blade & Rose’s adorable Halloween collection! Designed for comfort and style, this collection features cosy leggings and long-sleeve tops in two playful designs: a cheeky pumpkin and a cool skeleton. Available in sizes 0–4 years, these sets are perfect for trick-or-treating or all-day play. Plus, the Fluffy Spider Set, complete with a removable cape, is available from 6–12 months to 5–6 years, so bigger siblings can join in on the spooky fun too!

wholesale@bladeandrose.co.uk www.bladeandrose.co.uk

TOYS

JURATOYS

Aim, throw and score with this monster-themed magnetic dart game. The target hangs easily with a cotton cord, while 6 safe, magnetised darts (3 red, 3 yellow) make play exciting and secure. Perfect for developing dexterity and concentration, it’s more than just fun – it’s skill-building, too. The board rolls up neatly into its box for easy storage and transport, making it a great game for home or on the go. The monster theme is perfect for Halloween ghouls and goblins! sales@juratoys.co.uk www.janod.com

AWARD PUBLICATIONS

This autumn, share the gift of emotional literacy with The Get Well Spell by Hannah Peckham. Shortlisted for The Week Junior Book Awards’ best wellbeing book, this enchanting story follows Morris, a kind-hearted unicorn on a quest to find a magical ‘Get Well Spell.’ Through his journey, he learns about resilience, self-care and emotional wellbeing. This engaging rhyming tale helps children (and grown-ups) understand the importance of looking after their mental health with kindness and compassion.

hello@awardpublications.co.uk www.awardpublications.co.uk

LITTLE BIRD TOLD ME

Little Bird Told Me’s bestselling character, Hubert Highland Cow, has just launched as a Baby Walker – combining adorable design with practical function. With his fluffy plush coat, crinkly ears and sturdy wooden frame, Hubert supports little ones as they take their first steps, helping develop balance and coordination. Featuring rubber tyres for added grip and an easy-hold handle, he’s suitable from 12 months+. Presented in a stylish box with a carry handle, Hubert makes the perfect first birthday or Christmas gift.

contact@littlebirdtoldme.com www.littlebirdtoldme.com

CONNETIX

Step into a new dimension of CONNETIX play with the Portal Pack, featuring three different-sized squares in eight vibrant colours. These tiles are designed to nest together and mix-and-match for endless creative possibilities. Large and standard portal tiles feature an open-frame design with multiple magnetic connection points, while mini-squares incorporate CONNETIX Smart-Spin technology, allowing magnets to rotate 360°for dynamic builds. Compatible with existing collections, the Portal Pack enhances open-ended play and enriches STEAM learning, sparking curiosity and discovery. wholesale@connetixtiles.com. www.connetixtiles.com

JURATOYS

Reel in the fun with this vibrant fishing game! Kids will love catching 10 colourful sardines using 2 sturdy wooden rods with playful fish-hook tips. The safe riveted design and bright heat-transfer prints make each catch exciting. Packaged in a charming sardine-shaped metal box with embossed details, it’s perfect for imaginative play and easy storage.

sales@juratoys.co.uk www.janod.com

Right: James Harrison

James Harrison, country manager UK at BeSafe, on the importance of indie retailers, the shift to online selling and why an “incredible” mentor can make all the difference to your career.

“THE WORK WE DO MAKES A REAL DIFFERENCE FOR THE CHILDREN USING OUR CAR SEATS”

HOW LONG HAVE YOU BEEN IN YOUR CURRENT ROLE?

It’s been three years since I rejoined BeSafe as sales manager, and one year and nine months since I became country manager.

WHAT IS YOUR GREATEST ACHIEVEMENT AT THE COMPANY?

One of my proudest achievements has been guiding BeSafe through three consecutive years of hitting our budget targets while driving sustainable growth. We’ve achieved this by taking a clear, strategic approach and building strong partnerships with key players across the industry.

FAVOURITE

PART OF YOUR JOB?

For me, it’s the people – both my colleagues and our retail partners. I feel fortunate to have been part of this incredible industry for over 15 years, working with amazing brands like Bugaboo and Mamas & Papas along the way. What I value most now is the trust I’ve been given to build the BeSafe brand in the UK and to know that the work we do makes a real difference for the children using our car seats.

WHO IS THE UNSUNG HERO OF THE COMPANY?

For me, it has to be Kevin Clarkson, who for many years was an extended member of our team as he acted as our service point through Paul Stride. Kevin is an incredible person, well known and highly respected across the industry by both retailers and suppliers. On a personal level, he has supported me immensely with his advice and guidance. He’s a true gentleman and someone I hold in the very highest regard. Thank you, Kevin.

WHAT IS THE BIGGEST CHANGE WITHIN THE NURSERY/PRESCHOOL INDUSTRY THAT YOU HAVE SEEN SINCE YOU STARTED WORKING IN IT?

Online selling. When I started in my first role, the internet was still new and different to how we shop today. As we know, technology has advanced and changed the way business is now done.

WHAT’S THE BEST PIECE OF ADVICE YOU HAVE EVER BEEN GIVEN?

Be yourself.

“ I feel fortunate to have been part of this incredible industry for over 15 years, working with amazing brands . ”

BIGGEST LESSON YOU’VE TAKEN AWAY FROM THE PAST YEAR?

You can only plan for so much; life fills in the rest.

IF YOU COULD CHANGE ONE THING ABOUT THE NURSERY/PRESCHOOL BUSINESS, WHAT WOULD IT BE AND WHY?

It would be great to see more independent retailers around the country. Each year we see a decline, due to high rent and rates and a real lack of support for smaller businesses. The recent increase in National Insurance is a prime example of this.

WHAT THREE WORDS WOULD YOU USE TO DESCRIBE YOURSELF?

Hard working, dedicated and ambitious.

BEST SELLERS

“Our best sellers currently have to be Bigjigs’ Wiggly Worms. They’re brightly coloured and great for helping little ones develop dexterity. Of all time, it would have to be anything with a tractor on it – tractor socks, tractor leggings, wooden tractors, the lot!”

LOCAL SUPPORT

“We are incredibly lucky to be in a community that really backs independent retailers. Our high street is full of independents and people make an effort to support us rather than the big brands out there. It has meant that Cranbrook town has become a destination for those who want to shop independently.”

OLD AND NEW FRIENDS

“Our longest supplier is Eleanor Charles, an amazing country clothing brand; we placed our first order with them months before the shop opened. Our newest supplier is Mama Knows, which is a small independent creator of soother clips and all things to do with teething.”

ANNABEL’S OF CRANBROOK IN NUMBERS

Based in Kent, Annabel’s of Cranbrook serves the local community as a retailer of wooden toys and quality baby and childrenswear, specialising in products that are safe, ethical and sustainable while still being affordable. PPS asks owner Annabel Webb how business has been going since the store doors first opened in October 2024.

TREND WATCH

“Wooden toys are on the up, and we are seeing a huge shift away from plastic in general. Classic toys are still the winner every time. There is definitely a shift in our clothing side, where more traditional pram coats are becoming less popular and people are opting for more practical and modern items instead.”

IN BRIEF

• “There’s currently just one member of the team – me!”

• “The average spend per customer is around £35.”

• “There were six large boxes in the last delivery, full of AW26 clothing.”

• “I change the window display seasonally, and if there’s a town event on, I’ll often adapt the window to that theme.”

• “The shop measures about seven hobby horses x six hobby horses!”

BEING SOCIAL

“Our social media [@ annabels.of.cranbrook] is a work in progress. We typically use it for announcements about new stock, and so on. We have an amazing response when we’re able to dedicate our time to it, but we probably don’t utilise it as much as we should. It is definitely a goal for us in the coming year.”

2025 TRADING

“We opened nearly 11 months ago and it’s been full of ups and downs, but overall it’s been incredibly positive. It has not been the easiest climate for new ventures to open but if we can thrive now, then we can excel when the good times come around.”

ONLINE/ OFFLINE

“The majority of our sales are in-store. We find that when it comes to baby clothing and first toys, people want to see and feel the products before purchasing. Our online side is still in its infancy. We only launched a few weeks ago, so stay tuned.”

MY HERO!

“Pigeon Organics’ Kimono sleepsuits have to be our hero product – they’re a winner every time. With so many patterns to choose from, plus their incredible quality and their practicality, there isn’t anything not to love.”