Progressive Preschool _ August 2025

The B2B Media for Nursery and Preschool Product and Retail

WELCOME

Summer is heading to a close – which as well as stashing the barbecue back in the shed means the countdown is on to the start of the autumn trade fair season. The PPS team will be attending Kind + Jugend in Cologne (9–11 Sept) and can’t wait to get handson with the products that parents will be stocking their nurseries with – and transporting their little ones in – in 2026 and beyond. Despite continued tough trading conditions and uncertainty about tariffs and supply chains, the vibes surrounding the show are positive; 90% of exhibition space has been snapped up at the time of going to press, with exhibitors from 42 countries – from top-tier international brands to small and medium-size specialist suppliers – confirmed to take part. Plus, the Baby Products Industry Association (BPIA) is once again hosting a UK Pavilion, with the slogan for 2025 being ‘Nation of Innovation’. Inventiveness is, of course, what fuels the preschool sector. Modern parenting is constantly evolving, and suppliers continue to keep pace, offering everything from

new website and e-newsflash portal will provide the very latest news, views, and analysis across the preschool product and retail sector.

Launching with an unrivalled email subscriber base of 12,087 readers, a twice weekly newsflash will land directly in the inboxes of everyone in this fast-paced industry. A modern, easy to navigate website will provide a central resource for the trade too, offering news, in-depth articles, an industry jobs board, retail analysis, digital issues of Progressive Preschool, and much much more.

state of the art UV-light sterilisers and anti-colic bottles to mattresses developed with paediatricians –products showcased in our Baby Essentials round-up on page 43. Baby safety, hygiene and sleep products are needed year-round, of course, but as we head into September, and then the golden quarter, back to school and toy brands have their time to shine. We had the pleasure of chatting with Alice Marney, design manager at Monsoon Children (page 18), about the brand’s ‘twirl factor’ USP and its latest AW2025 Back to School and Western ranges. We’ve also shone a spotlight on the thriving educational toys sector (page 63), and the playthings that combine fun with developmental value.

The magazine and awards do a great job in joining the dots between toy, nursery, gift, apparel, publishing, and of course licensingand this digital offering will further enhance our position as a trade media partner that offers a tangible response to advertising investment.

Remaining in the toy aisle, ripples are still being felt from Jellycat’s decision to pull supply from a number of independent retailers – some of which have supported the brand since it launched. While the news has stirred up strong feelings, Jellycat’s move has opened up opportunities for alternative soft toy brands. “It means there’s space for new favourites to emerge,

ADVERTISING AND COMMERCIAL:

Pilcher jop@max-publishing.co.uk Rob Willis robw@max-publishing.co.uk

and we’re excited to be part of that,” commented Dan Illingworth, managing director of Widdop & Co, which recently launched its own-brand soft toy line, Softies. There’s a growing demand for plush at retail; according to market research by Statista, revenue in the UK Dolls & Stuffed Toys market is projected to reach £880 million in 2025, with an annual growth rate of 4.09% expected from 2025 to 2029. It’s a category brimming with potential, and we find out how soft toy and plush suppliers are rising to the challenge on page 53.

Talking of potential, we’re looking forward to catching up with as many as possible of you in Cologne – and at Autumn Fair, Brand Licensing Europe and Harrogate International Nursery Fair (which is set to welcome returning big brands, new names and highlight key launches from 12-14 October, see page six for more). The tan may be fading but the buzz is building. See you on the show floor!

All advertising on the website is duplicated to each and every newsflash, giving advertisers huge visibility and direct impact to retail buyers.

P r e s c h o o l N e w s . n e t is published by preschool sector experts, for preschool trade experts.

The Progressive Preschool Team Tessa Clayton, Jo Cassidy, Samantha Loveday and Rob Willis.

Come and exhibit with numerous wellknown brands

‘Nursery Fair 2024 was a great success for Lassig. We saw a significant increase in quality footfall with enthusiastic interest in learning more about the true sustainable credentials of our brand. We are excited to return to Harrogate next year to continue building solid relationships with our expanding customer base.’

Leigh Newton, LÄSSIG

The latest updates from across the baby, preschool and toy industry.

An update on the total Baby Care market, with a focus on the performance of highchairs.

Dr Amanda Gummer, ceo at FUNdamentally Children, discusses new research on the toy industry’s role in school readiness.

PPS chats to Alice Marney, design manager for Monsoon Children, about how the brand is meeting the evolving needs of modern families.

PPS takes a look at what visitors to Kind + Jugend can expect from a number of the exhibitors, as well as finding out more about the return of the UK Pavilion.

Excitement building for Harrogate show

Big brands, exciting launches and new names are set to shine at Harrogate International Nursery Fair 2025, which takes place at the Harrogate Convention Centre from 12-14 October.

This year sees the return of many favourite brands including Whitestep, exhibiting for the first time in 11 years and bringing its range of innovative lifestyle brands to the show. Throughout the years,

the company has partnered with leading names such as BABYZEN, bibi, mifold, Simply Good, A Really Cool World, Citron, Morphee, SmarTrik – all designed to make life easier and more enjoyable.

Another welcome returner is Sweet Dreamers, which will be introducing the all-new ewan Deluxe – the same gorgeously soft and utterly adorable sheep but with a brilliant twist. The iconic sleep aid, which has helped millions of parents and babies get a peaceful

night’s sleep, is now available with a new improved ‘removable control

The Entertainer to become an Employee Owned Trust

TEAL Group Holdings – owner of The Entertainer, Early Learning Centre and Addo Play – has confirmed that the Grant family are transferring their 100% ownership to an Employee Ownership Trust (EOT), with the transfer due to complete in September 2025.

The decision is the culmination of a long-term succession plan and will ensure the Group remains independent, with its employees as beneficiaries, while also preserving both the family’s legacy and the family feel of the business.

Founded in 1981 by Gary and Catherine Grant, The Entertainer has grown from just one shop with a vision of ‘one child, one community at a time’ to a multichannel international toy business.

As beneficiaries of the Trust, employees will be rewarded through tax free bonuses based on the amount of profit the business generates in the future. They will

have influence over the future direction of the Group, sharing both the responsibility and the rewards of having a stake in the business’ success. A newly created Colleague Advisory Board will help shape policies, share colleague sentiment and ideas and will have a representative that will sit on the three person Trust Board.

The Group has made significant investment in store openings, strategic partnerships and brand innovation, and The Entertainer is now poised for the next phase of

its growth through its ‘Play to Win’ strategy and ToyBox B2B2C offering.

“This is a significant decision for the family, and one we haven’t taken lightly, but it feels like the right time to transfer our entire shareholding into an Employee Ownership Trust,” said Gary Grant, co-founder and executive chairman of TEAL Group Holdings. “We’d like to send our sincere thanks to all our employees, who have worked hard to make The Entertainer what it is today. When we started the business, we had a vision of keeping an unwavering focus on children and community through creating memories, inspiring wonder and delivering outstanding service. We couldn’t be more proud that this still remains at the heart of the business today, thanks to the daily enthusiasm of our staff – many of whom have worked for us for many years.

“Because of this, ensuring our employees have a place in the Group’s future is hugely important to us.”

pod that’s fully rechargeable. Silver Cross, the original British nursery brand loved by families worldwide for almost 150 years, also returns, and will be welcomed by retailers seeking great British engineering and innovation combined with quality, meticulous craftsmanship, unsurpassed safety and forward-thinking design.

New companies include Membantu – a Danish brand trusted by thousands of Nordic families and dedicated to improving sleep for babies and parents; MUUVO, offering high-quality, strollers and prams distinguished by exceptional comfort and functionality, all combined with a fashionable and stylish design; and My

First Book, with books tailored for children from birth to six years addressing the developmental needs of infants, toddlers and preschoolers.

All of the show’s regular and much-loved exhibitors will be present with their latest launches too, including Alison Baby, Nuna, Joie and Graco, BabyStyle, CuddleCo, Cybex, Chicco, Dorel, Hauck and iCandy, to name just a few. A full list of exhibitors can be found on the website.

Harrogate International Nursery Fair is free to attend for all trade visitors and there is still space available for companies wishing to exhibit. Visit the website for full information (www.nurseryfair.com).

Global toy market experiences rebound in first half of 2025

Circana has released the toy sales performance figures for the first half of the year across 12 global markets (G12) including Australia, Belgium, Brazil, Canada, France, Germany, Italy, Mexico, Netherlands, Spain, the UK and the US.

Across the G12, dollar sales increased by 7% from January through June 2025, to $27.5 billion, versus the same period in 2024; units sold grew by 4%, and average selling price (ASP) rose by 3%, according to Circana’s Retail Tracking Service.

“I have been following the toy market for many years and cannot recall the last time all countries Circana tracks were growing at the same time,” commented Frédérique Tutt, global toys industry advisor at Circana. “The surge in sales can largely

be attributed to consumers aged over 12 years old, who have shown unprecedented growth and are consistently outperforming traditional kids’ trends.

“Products such as building sets, trading cards, games, plush toys and collectables are seeing increased demand from both teens and adults.”

So far this year, seven of the 11 toys supercategories tracked by Circana experienced year-over-year sales increases within the G12. Games and puzzles grew the fastest, up 36%, followed by explorative and other toys, up 13%, and building sets, with growth of 12%.

Bigjigs Toys welcomes 4M

Bigjigs Toys is now the official UK and Irish distributor for 4M, a global leader in educational toys designed to ignite young minds through the wonders of STEAM (Science, Technology, Engineering, Art and Maths) learning.

4M has a rich heritage in the UK and Irish markets, inspiring children for decades with award-winning science kits, robotics, eco-engineering projects and imaginative craft activities that make learning fun, engaging and accessible. From building your own working robot to experimenting with renewable energy or mastering creative crafts, 4M’s diverse product range helps children develop the STEAM skills they need for the future.

“At Bigjigs Toys, we believe that play is the best way to learn. This new partnership aligns perfectly with our mission to provide toys that foster curiosity, encourage problem-solving skills, and promote creativity. We look forward to working closely with Rance, Brenda and the entire 4M team to grow the brand and reach even more families, schools and retailers across the UK,” commented a Bigjigs Toys spokesperson.

Existing Bigjigs Toys customers can place orders for 4M products through their usual account managers. Preorders are available now for trade. New customers are invited to get in touch via email (orders@bigjigstoys.com).

THE UK’S LEADING TRADE SHOW FOR PEAK SEASON BUYING

Bring young imaginations to life by finding the most in-demand toys at Autumn Fair 2025.

TOP STORY

New brand identity for Tutti Bambini

Nursery furniture and interiors brand Tutti Bambini has revealed a major rebrand as it aligns its look and voice with the evolving needs of today’s families.

The updated identity highlights the company’s shift towards lifestyle-driven nursery design and modern, modular furniture solutions.

With a renewed focus on interiors and versatile, design-led products, the rebrand marks a pivotal moment in Tutti Bambini’s journey, according to Vicky Morley, head of creative and marketing.

Vicky commented: “This rebrand reflects who we truly are now: a warm, design-aware brand rooted in real family life, a trusted companion for everything from first cuddles to toddler chaos.

iCandy reveals three-tier retail partner structure

iCandy has announced a major update to its retail partner programme, aimed at enhancing customer experience and strengthening ties with its retail partners.

The new structure replaces the long-standing Brand Ambassador programme with a three-tier system designed to reflect varying levels of in-store and online support, product availability and staff expertise.

The new categories are:

iCandy Destination Stores: Offering the most comprehensive experience both in-store and online, these retailers will showcase the full iCandy range and provide expert customer guidance.

iCandy Specialist Stores: These stockists will offer a wide selection of iCandy products instore and feature highly trained staff to support customers.

“And a name that looks just as good in a beautifully curated nursery as it feels in a new parent’s everyday.”

As part of the rebrand, Tutti Bambini is introducing a softer, more natural aesthetic and an emphasis on practical design. The brand’s range includes convertible furniture and adaptable sleep solutions designed to grow with the child, all while maintaining a focus on style, comfort and everyday usability.

“We’ve built a tone and identity that brings us closer to the families we serve – welcoming, quietly confident and grounded in home,” added Vicky. “Because home is where the heart (and the cot, and the highchair, and the bedtime stories) really is.”

iCandy Stockist Stores: As approved iCandy sellers, these stores will offer a curated range of

products, ensuring customers have knowledgeable support and choice.

The updated approach is designed to give parents and carers more clarity when choosing where to purchase, whether online or instore, and to ensure they receive top-tier service and advice.

The new structure reflects the evolving retail landscape and is part of iCandy’s broader strategy to offer a more seamless and informed shopping experience for families, according to Cath Needham, head of sales at iCandy. “Our new three-tier system allows us to build stronger, more supportive partnerships with our retail partners, aligning with how modern consumers research and purchase our products,” she stated. “This updated approach ensures clarity, engagement, and meaningful rewards for those growing with the iCandy brand.”

TOP STORY

Toy Fair shows strong sales momentum for 2026

Toy Fair will return to Olympia, London from 20–22 January 2026 for its 72nd show.

With five months to go, demand for exhibition space is already very high, driven by a strong returnee rate and keen interest from new applicants.

Exhibiting at Toy Fair provides companies with the first opportunity of the year to showcase their new product ranges in person to a wide range of buyers, licensors, inventors, media, influencers and the wider toy industry, all under one roof. An expansive range of retailers attend the show including John Lewis, Smyths Toys, TK Maxx, The Entertainer, Toymaster, B&M Retail, Tesco, The Works, Aldi and many more.

A high number of exhibitors are returning after a successful 2025 show, including The LEGO Group,

Playmobil UK, CONNETIX, Galt (part of the Jumbo Group), Vivid Imaginations and ToyTopic. The event continues to attract a broad mix of companies, from large renowned brands through to SMEs from across the toy industry.

The Gold Zone, located in the Grand Hall, is once again fully sold out. This popular area is dedicated to smaller and emerging toy companies and has become known as a space where visitors can discover some hidden gems, as it showcases innovative new brands and products from new companies looking to break into the industry. The area also provides a supportive space for entrepreneurs and startups to connect, share ideas and build valuable industry relationships.

Majen Immink, head of Toy Fair, commented: “We are delighted to

Casdon enters the plush category

Role-play specialist Casdon is making its debut in the plush toy space with the launch of an officially licensed Build-ABear Workshop collection. The centrepiece of the new range is the Build-A-Bear Workshop Stuffing Station, which lets children create and customise their own furry friends. The light-up station includes soft filling, two bears, hearts, clothes and birth certificates – offering children the chance to enjoy the full Build-ABear experience at home. The set was named one of the Hero Toys at this year’s Toy Fair in January.

To extend the play possibilities, Casdon is also introducing two Furtastic Bear and Outfit Packs, featuring Rocket

once again see such strong interest in Toy Fair from returning and new exhibitors alike. We hugely appreciate the continued loyalty of our exhibitors, particularly in the challenging current climate. We are looking forward to supporting exhibitors in their preparations and welcoming the industry back to Olympia in January.”

Companies still considering participation are encouraged to apply as soon as possible, as remaining space is limited and demand remains high. Shell scheme and space-only packages are still available. Applications can be made online at www.toyfair.co.uk.

For exhibition or general enquiries, contact Rebecca@btha.co.uk or call 020 7701 7271. For sponsorship enquiries, contact Majen@btha.co.uk.

and Rainbow-themed bears. For on-the-go adventures, the Pawfect Adventure Bear Carrier set encourages storytelling and imaginative roleplay. The kit includes a bear-sized carrier, ‘pawsport’, juice carton, hat and accessory pouch – with snaps, zips and buckles that help support fine motor skill development.

Preschoolers can also enjoy the BuildA-Bear Workshop Shop & Checkout Set, which includes an electronic cash register, scanner and outfit display stand. Completing the line-up are four outfit packs – including the Nighttime Onesie

and Rainbow Smiley set – all designed to support hand-eye coordination and creative expression. Phil Cassidy, md at Casdon, commented: “While our bestselling role-play lines remain at the heart of what we do, 2025 is a year of growth and innovation and we’re thrilled to be entering the plush space with our trusted partners Build-A-Bear Workshop. The range has been very well received with the trade, and we absolutely can’t wait for customers and little ones to get their hands on it – it’s a special one.”

For the latest news visit PreschoolNews.net

NielsenIQ’s Emma Wade provides the latest update on the total Baby Care market, with a focus on the performance of highchairs.

FEEDING THE MARKET: HIGHCHAIR SALES ARE ON THE RISE

The first half of 2025 yielded mixed results for the total Baby Care market. The total market value from January to June 2025 decreased by 1.2% compared to the same period last year. Volume, however, grew 0.8%. The average price for a baby product declined by 2%, dropping from £33.67 to £32.99. With volume performance influenced by the birth rate, the stable performance could indicate that we can expect another year with a flat birth rate in England and Wales.

Some of the long-term trends we have discussed in this column have persisted into 2025. The online share of sales continued to increase, up 2% in value and 8% in volume over the last six months. Online now claims 52% of total value sales and 40% of volume.

When examining the various product groups that comprise total baby care, a mix of products have seen upticks, while others are in decline. One product group that has

seen growth after months of decline is highchairs.

Between January and June 2025, the value of total baby chairs (highchairs) rose 1.5%. Except for March, every month in 2025 recorded growth compared to 2024. We observed the same trend in sales volume, which increased by 5.0%, and all months in 2025 posted increases compared to the previous year.

A decline of 3.3% in the average price over the last six months may have boosted sales. The only month that saw prices higher than 2024 was April. Highchairs have been mainly brought online in the previous few years, and this trend continued with online value up 3% and volume up 5%. The share of online sales is now 83%, while the volume is 80%.

SUSTAINABLE STYLES PROVING POPULAR

The classic style saw an 18% fall in value and a 12% decrease in volume. Despite this, it remains the most

popular style of highchair, partly due to its average price of £43, which makes it affordable for most consumers. The average cost of a classic highchair has declined by 7% since 2024.

It is the more sustainable and longlasting models that are driving category growth, for instance, evolutive and multifunctional highchairs.

Evolving highchairs can be used at different stages of life, starting as a highchair and then transitioning into a proper chair as the child grows. Multifunctional highchairs can be used from birth and can transform into multiple different types of chairs, including a standard highchair, as well as a small chair that sometimes features a separate table.

Sales of evolutive chairs increased by 18% in value and 19% in volume over the last six months, while multifunctional chairs rose by 96% in value and 86% in volume. Evolutive remains the more popular style out of the two with a 36% value share in the market versus multifunctional models at 14%. Evolutive also has the highest average price of any style of highchair at £127. The higher cost of the evolutive models is often linked to the material of the chair, as this usually tends to be more sustainable materials such as wood. With the growth of this style of highchairs, we have seen materials such as wood and combinations of wood and plastic chairs also grow in sales. Value sales of wood-only chairs increased by 14%, while sales of chairs made from a combination of wood and plastic rose by 47%.

With sustainable products continuing to be important to consumers, we expect to see a gradual rise in products made from sustainable materials and those with a longer lifecycle, such as evolutive highchairs. High prices will continue to be a barrier for some consumers, so offering lowpriced alternatives, such as the classic highchair style, will remain important.

New

research from FUNdamentally Children has highlighted the toy industry’s role in school readiness. Dr Amanda Gummer, ceo, tells us more.

PLAY WITH PURPOSE

Fresh research is shining a light on the critical role of play in helping children feel ready for school and revealing how toy companies and retailers can support families at this important stage.

For too long, ‘school readiness’ has been seen as knowing letters and numbers. But a new study by FUNdamentally Children is shifting the focus to what really matters. Drawing on feedback from 2,000 parents across the UK and US, alongside insights from teachers and early years professionals, the research confirms what many in the industry already believe: play is not just helpful, it is essential.

WHAT PARENTS AND TEACHERS ARE SAYING

Social skills are the priority - parents consistently said that making friends, building confidence and learning to manage emotions were more important than early academic skills. Toys that support sharing, turn-taking and cooperative play were seen as especially useful. Open-ended play builds resilience - teachers praised toys that allow children to take the lead and explore at their own pace. Construction sets, small world play and props that encourage storytelling all help children develop confidence and curiosity. Confidence-building matters

most for children with additional needs - families of children with SEND placed even more value on toys that help with social interaction, independence and managing anxiety around new routines.

Parents want playful supportfrom dress-up clothes and role-play sets to books and emotion cards, there is strong demand for products that help children practise real-life skills through play. This is a clear opportunity for toy companies to step in and meet that need.

WHAT THIS MEANS FOR THE PRESCHOOL SECTOR

Create products with purpose - toys that help children build skills like listening, fine motor control,

Above: The School Readiness Play Guide shines a light on the critical role of play in helping children feel ready for school.

emotional expression or dressing independently can be positioned as tools to support school readiness.

Curate school readiness ranges - there is potential to go beyond traditional back-to-school lines. Toy ranges that help develop resilience, communication and social skills can offer real value to consumers and stand out at retail.

Use packaging and instore messaging to educate - helping parents understand how a toy supports their child’s development builds trust and confidence and can make the difference at the point of sale.

A POSITIVE ROLE TO PLAY

This study comes at a time when many families are feeling unsure about whether their child is truly ready for school, especially in the wake of disrupted early years experiences. The toy industry has a unique opportunity to make a real difference.

As one teacher put it: “Playful experiences help children build the confidence, social understanding and emotional resilience they need to thrive - and toys are a key part of that journey.”

You can find out more by visiting the School Readiness Hub on the Good Play Guide website (www.goodplayguide. com). There you can read the full report and recommendations for products to help children prepare playfully for school from brands such as Magna-Tiles, Learning Resources, Zapf and Rainbow Designs.

POWER TWIRL

Monsoon has long been synonymous with vibrant prints, artisan craftsmanship and expressive style – elements that also define its kidswear lines. Progressive Preschool catches up with Alice Marney, design manager for Monsoon Children, for an insight into how the brand is meeting the evolving needs of modern families while championing sustainability, creativity and storytelling in every collection.

Founded by Peter Simon in 1973 after his travels through India, Monsoon began as a market stall on London’s Portobello Road but quickly evolved into a Knightsbridge boutique, attracting leading celebrities of the day such as actress Jane Seymour. Today, the label continues to honour its history as a trailblazer of boho style but with a distinctly modern edge, bringing its signature spirit not just to womenswear but to the world of children’s fashion.

“We have managed to modernise the brand without losing sight of our heritage,” says Monsoon Children design manager Alice Marney, who joined the company in 2023 with a remit to develop a cohesive vision for

Right: Alice Marney has been design manager at Monsoon Children since 2023. Below: The Floral Cord Quilted Jacket from the A/W Back to School collection is available in sizes 3–4 years and up. Below left: Quilting, lace and other prairie-style details are hallmarks of the A/W Western childrenswear range.

its kidswear ranges. “We’re known for our colour, our hand-painted prints, the quality of our fabrics and our value for money. We offer affordable luxe and head-to-toe looks which are timeless and are what children really want to wear. There is a lot of nostalgia around Monsoon – parents of young children remember the lovely Monsoon dresses they had as children so we are lucky to have built up a lot of brand loyalty. Our job is to keep children at the heart of everything we do, and to find the balance between what children are drawn to and what parents love too.”

As head of the childrenswear design team, Alice is tasked with implementing trend and colour cohesively, and working closely with the buying and merchandising teams to ensure the final products reflect the original designs and are “the best they can be”. Monsoon Children’s core customer demographic is girls aged 3–13, but it also caters for babies and boys, and for older teen girls via its Storm collection. From

partywear and outfits for special celebrations such as weddings and First Communions, to accessories, holidaywear, casualwear and outerwear, there is a distinctive look and feel to all Monsoon pieces that helps them stand out against the competition, Alice believes.

“We’re the best at the ‘twirl factor’,” she states. “We don’t skimp on fabric for full skirts and beautiful details. We also offer quality; it is built into our design process, from fabric selection, lining and fastenings to end use, which can vary from daytime, to holiday, to party. We’re proud to stay true to the print

and pattern we’re known for, with many prints created by hand by our designers here in London, and yet we have fun with trend-led pieces, such as the dipped waist on some of our new flower girl dresses.”

Design inspiration can come from unexpected sources; for example, 2023 saw the release of a collection inspired by children’s drawings. “Anything can trigger the creative process and it’s one of my favourite parts of the job,” says Alice. “We’ll visit print libraries to research vintage looks, and draw inspiration from our ladies’ collections and wider trends, as well as from the natural world and our own children.”

But while creating beautiful, distinctive pieces is the end goal, comfort is key to the design and development process. Cotton linings have been introduced into more children’s dresses for comfort and breathability, while many dresses feature elasticated waists or stretch backs for ease of wear.

Monsoon’s recently released High Summer collection, which includes trend-led pieces such as resort shirts and co-ords, and its Autumn 2025 Western and Back to School collections are typical of Monsoon Children’s ‘modern artisanal’ style, Alice explains.

“The Western range is a really good example of how we can blend tradition with trend, taking inspiration from the cultural zeitgeist for denims, cowboy boots and horseshoe motifs, and using our signature quilting, print and embroidery to put our own spin on it,” explains Alice. “But these aren’t just one-and-done pieces. You

Right: The Wedding Collection Baby Tulle Bridesmaid Dress in pale blue is a bestseller. Below: Monsoon Children elevates its clothing above the everyday with embroidery and intricate stitching

only have to look at how much detail there is on the embroidered denim jacket to see that these are timeless pieces to be loved and handed down.

“Our Back to School collection is all about the coats, shoes and bags. We’ve designed matching sets so children can add a bit of personality to their weekday looks, and mix and match them for the weekend too. My favourite piece for Autumn/Winter is the floral printed cord jacket. It feels really true to brand, plus, it’s a useful layering piece. I think it’s beautiful.”

Social media –both Monsoon’s own channels and its work with content creators – plays a pivotal part in driving sales. “Parents are on social media for some downtime after bedtime and we need to meet them where they are, with inspiration

Having cemented its position as a go-to brand for parents seeking great quality kids’ clothing with added fun and flair, Monsoon Children is exploring new ways to offer “new and exciting things” to its customers, says Alice. “Long-term, we have seen some brilliant success with

Future-proof fashion

As a founding member of the Ethical Trading Initiative (ETI), Monsoon is committed to improving working conditions and livelihoods within its supply chain. It is also a member of WRAP Textiles 2023, the UK’s leading voluntary initiative for the fashion industry, with a goal of reducing its carbon footprint by 50% and water footprint by 30% by 2030.

“Like most brands, we are on a sustainability journey,” says Alice. “In the past five years we have moved to using more than 70% of recycled or organic cotton, or cotton that is part of the Better Cotton Initiative. We are currently working on where and how we should be focusing our attention. Right now, we are committed to creating beautiful products that stand the test of time, and aren’t just ‘of the moment’. We want our clothing to be passed on, resold and reloved – it’s crucial for the future of the brand and our product.”

and uplifting content,” says Alice. “Parents are looking for head-to-toe outfits, where the shoes match the top, the bottoms, the hat and the bag; it looks smart and makes things so much easier for them. They also like to match siblings with each other, so we work in some co-ordination across boy, girl and baby. Our ‘big sister, baby sister’ partywear pieces are really popular and incredibly sweet.”

design partnerships in ladieswear such as the party collection with fashion creator Sarah CorbettWinder and a summer range with India Cardona [@theindiaedit], so we’re pondering whether to use that model for kidswear too. We’re also leaning into our love of novelty, and dreaming up new and wonderful ways to have some fun around Easter, Christmas, Eid and more.”

Specialist divisions designing & manufacturing Kids & Adult Night wear, Baby wear, Fashion Spor tswear & Outdoor wear

Exper t s in all our One creative team

.

Specialists in cross categor y ranges

O ur n ewest licenses

FASHION FORWARD

From essentials and everyday wear, through to more occasion-based outfits and dress-up, apparel and accessories are a key part of the preschool landscape. While the licensed character offer is booming, suppliers are also seeing strong demand

for

genderneutral designs, traditional fabrics and a sustainable element. PPS finds out more.

From romper suits and sleepsuits for newborns, through to tees for toddlers and character dress-up, the apparel category is integral to the overall preschool industry – and there is a plethora of suppliers working hard to meet demand from retail and consumers.

“This August we’ve launched two epic additions to our licensed collections Super Hero style, new Superman and Batman, working in collaboration with Warner Bros. Discovery Global Consumer Products,” Amanda Peffer, founder of Blade & Rose tells PPS. “They’ve been a real hit already in terms of pre-orders and we’re so excited to

see our little Blade & Rose mini super heroes rocking these super outfits out and about. Our famous Hamish Highland Cow and Bonnie Highland cow has been flying off the shelves; they definitely have become a firm favourite. We’ve also had an amazing response to our adorable new rustic tractor design, as well as our award-winning Gruffalo and Miffy collections.”

When it comes to trends, Amanda says that bold, vibrant colours are making a comeback, but, at the same time, neutrals still have a strong place in wardrobes. “It’s lovely to see parents embracing both ends of the spectrum,” she says.

Ducky Zebra is another company which has successfully mixed licensed and non-licensed lines in its portfolio. A stand out success on the licensed side has been its Roald Dahl Sleepwear collection (which is due to be expanded for autumn/winter), while for nonlicensed, the More Moor Romper and Dungarees have been “runaway hits” says founder Sally Dear. “We’re seeing growing demand for gender-neutral designs - not just in colour, but in themes and styles - often with a nod to nostalgia,” Sally continues. “Parents are increasingly drawn to classic

silhouettes and traditional fabrics like cord, twill and knits, but with a fresh twist through modern, playful prints.

“One of the biggest challenges in preschool apparel right now is the gap between ethical manufacturing costs and consumer price expectations. Creating sustainable, fairly made products is non-negotiable for us, but it does come with higher costs. Add to this a highly saturated market, and brands need to work even harder to stand out while remaining commercially viable.

“Tariffs and export costs - both within Europe and to markets like the US - have also influenced our strategy, encouraging us to concentrate on growing our UK audience for now.”

For PO.P’s chief product and sustainability officer, Martina Wernemar, the unpredictable weather has been driving parents to invest in layered outerwear - wool base layers, mid-layers like windproof fleeces or puffer jackets, and waterproof shell jackets with matching trousers. “It’s the perfect way to make sure children can play outdoors comfortably all year round, from autumn’s drizzly days through to chilly spring mornings,” says Martina.

On top of this, PO.P’s everyday basics including leggings, tops and

Dressed to impress

socks remain consistent bestsellers so far this year, while the company is also due to unveil an “extremely exciting” design collaboration which it believes UK customers will love. “It’s a perfect blend of Scandinavian design and classic UK heritage,” Martina hints.

Back into the world of licensed characters, and Bluey is a firm favourite with many preschoolers and it is also a star of the show for Aykroyds. “Bluey has been absolutely massive for us this year; easily our biggest licence,” md Ffion Aykroyd-Davies tells PPS.

“On the trends side, we’re seeing ‘kinship’ really shine in kids’ fashion, with earthy tones, handcrafted textures and those special heirloom details, alongside ‘playfulness’, which is all about bright colours, new shapes and tactile fabrics that spark creativity and joy.”

Of course, there are still challenges. Ffion continues: “Shipping costs and delays can be unpredictable, and currency changes keep us on our toes – but the licensing world is still buzzing. Big movies are coming in

Below: Dress-up is the newest addition to the Blues Group.

For Blues Group, dress-up is the newest addition to its line-up and preschool is a key part of the offer.

“The arrival of Baby Evie has been creating quite a stir in the Peppa Pig universe. We’ve recently unveiled a Peppa fairy costume and a Halloween dress, and looking ahead to SS26, we’ll be rolling out a vibrant, family-wide range starring Evie herself,” says senior account manager, Christina Cockill. “We’re also thrilled to be working with Magic Light on a full Julia Donaldson costume collection for SS26, bringing all the beloved characters to life. With Zog returning to screens in a brand-new TV series, expect a generous dose of dragon-sized surprises in the line-up.”

A Halloween range covering preschool, children’s and adult costumes has also just landed in Blues’ UK warehouse, with the team “buzzing” to see it roll out.

Christina continues: “We’ve had a fantastic start to the year and aim to strengthen our position as the go-to partner for all retailers. Our licensing portfolio continues to expand, and with a few exclusive deals in the pipeline, we’re gearing up to unveil some exciting new costume collaborations before the year is out.”

When it comes to challenges, Christina adds that one of the most pressing issues is brand counterfeiting. “With the rise of direct-toconsumer and impulse shopping, we’re seeing an increase in copycat products, some of which fail to meet technical and safety standards. This not only compromises brand credibility and quality, but can also expose the brand to consumer complaints,” she concludes.

Below:

2026, and retailers are more open than ever to fresh, innovative ideas and sustainable products, which really plays to our strengths. Thanks to the strong relationships we’ve built with our retail partners, we can keep delivering products customers love. For the rest of 2025, we’re focused on getting a few more exciting licences signed and continuing our push into daywear.”

Meanwhile, Difuzed believes that its distinctive handwriting helps its products to cut-through in the licensed space. “We need to keep that momentum, doubling down on uniqueness and quality to drive strong sales and full-price sell-through,” explains Anne Bradford, the company’s commercial director. “Margins matter for retailers, of course, but full-price sell-through is the clearest signal of right product, right price and happy customers. Fans want great product that respects the licence and looks good out in the world. That is our sweet spot. When design, fit and storytelling line up, conversion follows and everyone wins.”

Just like the other suppliers that PPS spoke to, tariffs are a major talking point for Difuzed. Anne continues: “Tariffs remain unpredictable, so we stay agile, diversify sourcing and manage risk by design. Price pressure is constant while expectations around sustainability and longevity rise. Our answer is considered product with quality you can feel and fanfirst detail that earns full price.”

APPAREL

BLUES GROUP

MORI

Your favourite bear is back! Introducing MORI’s AW25 Teddy Bear Collection – crafted to keep little cubs cosy from morning play to bedtime dreams. From the bestselling Clever Zip Sleepsuit to PJs little ones will love, it brings comfort, practicality and MORI’s signature softness to bedtime. The collection also features coordinating daywear with playful bear details, perfect for everyday outfits. Made in the brand’s much-loved sustainable fabrics and available in sizes up to 6 years, the range delivers softness and style for every little adventure.

press@babymori.com www.babymori.com

With Peppa Pig excitement at an all-time high, Blues Dress Up is adding a sprinkle of magic to its independent stockist range with the launch of a Peppa Pig Fairy costume, available from August. Hot on its heels, the Peppa Pig Witch costume will arrive at the end of the month, joining the brand’s full Halloween collection. Blues Dress Up also has a host of exciting AW25 listings secured with key UK retailers, ensuring plenty more character fun to come. tim.holness@bluesgroup.co.uk christina.cockill@bluesgroup.co.uk www.bluesgroup.co.uk

TDP TEXTILES

AYKROYDS

Primark’s Jurassic World T-shirt roared into stores this spring, just in time for the release of the latest Jurassic World film. Perfect for little dino-fans, this short-sleeve tee features bold, colourful dinosaur graphics that inspire imagination and adventure. Ideal for pairing with shorts or jeans, it’s a playful, comfy addition to any preschooler’s wardrobe. Part of Primark’s kidswear collection, it’s a must-have for summer adventures.

craig.moore@aykroyds.co.uk www.aykroyds.shop

Exciting times at TDP HQ! There’s lots of new development happening and the company has introduced a host of new products to its already extensive range.  One category it is particularly pleased with is Outerwear, which includes Puddlesuits, Rain Jackets and Puffa Coats across many of its licences –encouraging preschoolers to go exploring, whatever the weather! TDP has over 50 licences available on this new product category, so get in touch to discuss opportunities.

Dean@tdptex.com www.tdptextiles.com

AYKROYDS

This adorable Bluey sweatshirt and legging set from Next is perfect for little fans of the beloved animated series that’s taken the world by storm. Featuring a soft, oversized sweatshirt with a fun Bluey and Bingo print and cosy ribbed leggings, it’s both stylish and comfy for everyday play. Made from cotton-rich fabric, it’s a must-have for young trendsetters!

craig.moore@aykroyds.co.uk www.aykroyds.shop

MISIRLI

APPAREL

BLADE & ROSE

Blade & Rose has teamed up with Warner Bros. Discovery Global Consumer Products to unveil two heroic baby and toddler ranges, launching this August – the Superman Saves the Day Collection and Batman Get Ready Collection. Featuring iconic logos, bold designs and premium comfort, these essentials include leggings, tops, socks, rompers, bibs and hoodies with playful details like 3D bat ears. From Metropolis to Gotham City, little ones can channel their inner superheroes in style. Perfect for everyday adventures –hero status guaranteed! hello@bladeandrose.co.uk www.bladeandrose.co.uk

PO.P

PO.P’s new Autumn collection is here – full of cosy, functional styles and exciting new prints for little ones from newborn to 10 years. Made from organic and certified materials, every piece is designed for comfort, play and practicality, with thoughtful touches like extendable cuffs and adjustable waists for growing room. True to PO.P’s mission, every garment in the collection is made to be worn by at least three children, or more! Design that lasts, since 1976. theteam@polarnopyret.co.uk www.polarnopyret.com

Misirli is excited to launch a brand new product type with Tu this August – The World of Peter Rabbit Baby Booties. Perfect for newborns to 18 months, the super-soft sherpa booties come in pink and blue, with sweet embroidered character faces and comfy ribbed cuffs. The team loved creating these and the brand is confident this cute addition will hop off shelves quickly!

christine@misirli.co.uk

misirli.co.uk

SPLASH ABOUT

Splash About has launched a premium rash vest collection for children aged 1–6, available in vibrant orange, lime, pink and lilac (£18, splashabout.com). Designed for safety and comfort, each long-sleeved, high-neck top offers UPF50+ sun protection and maximum visibility in busy pools, beaches and holiday parks. The close-fit design reduces drag, while the fully lined, soft fabric prevents chafing and dries quickly. Durable and chlorine-resistant, with a handy front zip, it retains shape and colour for all-day wear in and out of the water.

info@splashabout.com www.splashabout.com

COUNTDOWN TO COLOGNE

The international preschool and baby products industry has its sights firmly set on Cologne and the upcoming Kind + Jugend 2025 show. Reprising its popular midweek format, running from Tuesday 9 to Thursday 11 September, this year’s event promises to be more dynamic, inclusive and trend-focused than ever. PPS finds out more.

Aglobal showcase of innovation and opportunity, Kind + Jugend is one of the most eagerly anticipated events in the nursery industry calendar. What sets it apart isn’t just its scale or the prestige of its exhibitors – it’s the show’s continued emphasis on innovation, knowledge exchange and global cooperation.

Above: Companies from 42 countries, including the US, Australia, Germany and the UK, will be exhibiting at this year’s show.

Below: New additions for 2025 include the Trend Space – Playground for Innovation, Networking & Knowledge, located in Hall 11.2.

In an industry that must constantly adapt to meet the needs of new generations of parents and children, Kind + Jugend has become a barometer for the future of early

years products. From strollers to sleep solutions, digital tech to sustainable materials, the products launched in Cologne this September are likely to set the tone for what we’ll see on shelves in 2026 and beyond.

At the time of going to press –with a matter of weeks left until the event – nearly 90% of exhibition space has been snapped up, with exhibitors from 42 countries confirmed to take part. From household names to cutting-edge start-ups, the 2025 edition of Kind + Jugend is shaping up to be a comprehensive reflection of the global nursery sector.

Kind + Jugend has always enjoyed consistent support from some of the biggest names in the industry, and 2025 is no exception. Attendees can expect to engage with major international players such as Angelcare, Artsana/ Chicco, Baby Trend, Britax Römer, Cybex, Emmaljunga, Ergobaby, Hauck, iCandy, Joie/Nuna, Motorola, Peg Perego, Skip Hop, Thule, and Tutti Bambini – to name just a few. A full list of confirmed exhibitors

Above: ‘Nation of Innovation’ is the slogan for this year’s BPIA Pavilion, sponsored by BabyStyle.

Above right: Several exhibitors are returning to Kind + Jugend 2025 for the first time since 2019, highlighting the fair’s continued relevance post-pandemic.

is now live on the Kind + Jugend website and is updated regularly.

Notably, several brands are returning to the show for the first time since 2019, which speaks volumes about the fair’s continued relevance post-pandemic, according to Jörg Schmale, director of Kind + Jugend.

“We are very pleased with the strong registration numbers and high level of interest from top-tier international brands as well as many small and medium-sized specialist providers,” he says. “The return of past exhibitors highlights the central role Kind + Jugend plays in the industry’s international trade fair calendar.”

A significant addition to this year’s programme is the new Trend Space – Playground for Innovation, Networking & Knowledge, located in Hall 11.2. Designed as a vibrant hub for exploration and exchange, this central zone will be home to an extensive programme of panels, lectures and expert consultations.

Set within a modern, lounge-style environment, the Consultation & Knowledge Hub will give visitors access to leading insights into market trends, product development, sustainability and more. A dedicated food and beverage area encourages relaxed networking, while the Innovation Award Exhibition will showcase the most forward-thinking products from across the globe – including winners and nominees of the 2025 Innovation Awards, the annual competition

offering companies a chance to spotlight their groundbreaking designs in front of a global audience.

In addition to the Trend Space, the show organisers have introduced further curated experiences to help attendees navigate the sprawling exhibition halls. The New Product Trail, located in Hall 10.2, provides a fast-track to the year’s most exciting new launches. This feature gives exhibitors a premium showcase opportunity while offering buyers a curated selection of standout products.

Elsewhere, the Start-up Area in Halls 10.1 and 11.2 is set to once again serve as a launchpad for young businesses. This zone gives emerging

Spotlight on the UK

brands a cost-effective route into the international market, often acting as the first step in establishing crucial retailer and distributor relationships.

Backed by the Federal Ministry for Economic Affairs and Climate Action (BMWK), the Young Innovators programme also ensures a dedicated spotlight for pioneering German start-ups, nurturing the next generation of industry leaders.

The 2025 event continues with the successful mid-week format, running from Tuesday to Thursday. This strategic scheduling immediately follows Maison & Objet in Paris (September 4–8), making it easier for international attendees to coordinate back-to-back trade visits. According to organisers, the new dates have been “well received by the market”, particularly by those travelling long distances or working across multiple sectors within the children’s lifestyle space. Kind + Jugend 2025 is open to trade visitors only. Tickets are now available online via the website, www.kindundjugend.com.

The Baby Products Industry Association (BPIA) is hosting a UK Pavilion at Kind + Jugend, with its slogan for 2025 being ‘Nation of Innovation’.

The Pavilion is located in Hall 10.2, next to BPIA member – and this year’s Pavilion sponsor – BabyStyle. Pavilion participants include My Carry Potty, a brand loved by over a million parents globally and the UK’s bestselling potty; Cardea Solutions, which provides safety products ranging from finger guards for schools and nurseries to award-winning adjustable stair handrails; Albani Baby with BabyUp, which keeps babies in the perfect position to help digestion to avoid reflux; and Penny + Kids, winner of the 2024 BPIA Concept & Innovation Awards with its beautifully designed, engineered and crafted Home System.

“Prior to the Covid pandemic, the BPIA had a huge presence at Kind + Jugend with more than 70 participants in its UK Pavilion,” says Marc Hardenberg, chair of the BPIA. “Our return to the show is on a smaller scale this year, but we hope that participants will enjoy a successful event which will encourage further members to join us in future years.

“We encourage manufacturers and suppliers attending the show to pop along to the UK Pavilion in Hall 10.2 to find out more about joining us next year, and invite retailers and buyers to visit and see our exhibitors. A warm welcome will be extended to all and we invite you to join us for drinks on the first day of the show from 5pm onwards.”

Retailers and international distributors who would like to participate in a ‘meet and great’ event, aimed at building productive, long-term partnerships with UK suppliers, should contact Marc Hardenberg directly by emailing marc@majuma.co.

KIND + JUGEND

BABYSTYLE

Launching later this year, the egg® Sky Stroller offers a perfect blend of style, practicality and travel-friendly design. Lightweight, compact and cabin approved, it’s built for effortless journeys – from city strolls to overseas adventures. With premium fabrics, a smooth fold and the signature egg® silhouette, it delivers on both form and function. The egg® Sky is the ideal companion for modern families who refuse to compromise on luxury, whether at home or on the move.

info@eggstroller.com eggstroller.com

Hall 10.2, Stand E010 F011

OUT ’N’ ABOUT

VTECH

The new LeapFrog LF4917HD 7” smart baby monitor has an incredible array of features, so much so that the monitor has already been recognised with several key industry awards, the most recent being Gold in the Best Baby Monitor category of this year’s MadeForMum Tech Awards. At the forthcoming Kind + Jugend show, VTech will be showcasing all its latest innovations as well as LeapFrog products set to launch in early 2026. joel.lucy@vtecheurope.com www.vtechbabycare.com  www.leapfrog.com

Hall 11.2, Stand E018

GREEN SHEEP GROUP

Meet the latest generation of SnüzPod, the original bedside crib that has housed over a million dreams. Bring your baby home and nurture them through their first six months in ultimate luxury for their first bed. SnüzPod combines the safety and flexibility of intelligent design with the style and durability of furniture. Breathable mesh windows and a 3D mesh mattress help to keep little ones cool, while the lift-off bassinet and wheels keep them close.

trade@greensheepgroup.com www.snuz.co.uk

Hall 10.1, Stand C014

British brand Out ’n’ About, trusted by UK families for over 20 years, is proud to launch the Nipper V6, its most versatile and feature-rich range of buggies to date. This latest evolution of the award-winning Nipper line is designed to suit a variety of family lifestyles and launches in both single and double models. In addition, Out ’n’ About will be showcasing the new Nipper wagon, Nest travel cot, Trek baby carrier and more.

info@outnabout.com www.outnabout.com

Hall 10.2, Stand D019

TUTIS

Tutis Viva 6+ blends medical expertise with fine craftsmanship. Built on research into infant posture and sensory growth, it features triple suspension – front, rear and adjustable centre – to reduce vibrations, safeguarding spinal and neurological health. The ThermoCot carrycot maintains thermal balance, while a bamboo-charcoal memory foam mattress offers breathable, ergonomic comfort. Weighing around 7.9kg yet robust, Viva 6+ folds compactly without compromise. Every element is designed to give a smooth, secure and developmentally safe experience, uniting science with style. elliot@bebelephant.com www.tutis.lt

KIND + JUGEND

TUTTI BAMBINI

Tutti Bambini is bringing big energy to Kind + Jugend with a fresh new look and its most exciting line-up yet! Meet its refreshed favourites – the CoZee® Bedside Crib and Nova Highchair – alongside three beautiful new bedding and décor collections. The company is also stepping into the bath category with a chic bath and modular changing station. And the highlight? An innovative new furniture design that blends style, comfort and longevity to inspire modern family living. Come and say hello or reach out to the Tutti Bambini team for info. sales@tuttibambini.co.uk www.tuttibambini.com

Hall 10.1, Stand G010 H019

BOOBYBIOME

HAUCK

Explore new designs, discover functional updates and learn more about hauck’s wide range of products, from pushchairs and highchairs to toys and accessories. This year marks a special milestone: the Alpha+ highchair celebrates its 50th anniversary. Since its debut, the Alpha+ has been a trusted choice for families worldwide, blending timeless design with practical features. Hauck invites all trade visitors to experience its latest innovations and join in celebrating this anniversary together at Kind + Jugend 2025.

info@hauckuk.com www.hauckuk.com

Hall 10.2, Stand A024 B029

BRITAX RÖMER

Compact comfort and smart style without compromising on safety –Britax Römer is showcasing its exciting new launches, including the ultra-light FLYLITE stroller, already winning praise from influencers and retailers after its debut at the company’s Silverstone summer event. Also debuting is the versatile RIO, a city-friendly stroller that transforms into a carrycot and offers both rear and forward-facing options. Attendees are also invited to explore brand-new colour additions. Visit the Britax Römer stand to see, test and experience these innovations first-hand.

April.Whitfield@britax.com www.britax-romer.co.uk

Hall 10.2, Stand B010 C015

BoobyBiome Protect is a novel, science-led accessory designed to actively remove oxygen from expressed breast milk during storage. The device is easy to use and universally compatible with leading bottle brands. BoobyBiome Protect has been scientifically proven to preserve both the microbiome and antioxidant content of breast milk, ensuring that stored milk retains its health-promoting properties until it reaches the baby.

Lydia@boobybiome.com www.boobybiome.com

Hall 11.2, Stand E-028

VENICCI

Venicci is introducing its latest designs at Kind + Jugend, bringing together modern style and outstanding comfort. Attendees will also be able to explore award-winning favourites, trusted by parents across the globe. See what’s new, meet the Venicci team and get inspired.

sales@venicci.co.uk

www.venicci.co.uk

Hall 10.2, Stand B040

KIND + JUGEND

KINDERKRAFT

Kinderkraft, part of the 4Kraft group, supports families worldwide with innovative products including strollers, car seats, high chairs, cribs, bouncers, bikes and scooters. At Kind + Jugend, the company will unveil its special Bizuu collaboration – a stylish, emotional statement on modern parenting: conscious, authentic, personal. It will also debut the NUBI 3 stroller, updated NUBI 2 and PRIME 3 travel system, alongside standout home products, car seats and bikes, all designed for comfort, safety and parents’ peace of mind. daniel.kidd@4kraft.com www.kinderkraft.co.uk

Hall 10.2, Stand C017

ICANDY

MY CARRY POTTY

Over the past year, My Carry Potty has been creating innovative products to make family life easier and more enjoyable. From smart back-to-school accessories to practical potty training essentials, there is something for every parent. The highlight is a revolutionary nighttime product set to transform bedtime routines, bringing comfort and ease to families everywhere. My Carry Potty is excited to unveil these game-changing innovations and can’t wait to show attendees how they’ll make everyday parenting simpler, smoother and more joyful. sales@mycarrypotty.co.uk www.mycarrypotty.com

Hall 10.2, Stand E014 F015

AVIONAUT

Sirius is Avionaut’s first pushchair, combining modern design, exceptional manoeuvrability and premium comfort. Compatible with the Pixel Pro 2.0 C or the Cosmo infant carrier, it creates a complete travel system that adapts from newborn to toddler. Lightweight yet sturdy, Sirius offers a smooth ride on any terrain, a spacious seat unit and a stylish finish that stands out. Perfect for parents looking for a practical, high-quality pushchair that makes every journey a pleasure. orders@avionaut.com www.avionaut.com

Hall 10.2 Stand B041

iCandy is driven by a passion to elevate the journey of parenthood through innovation, style, sustainability and the highest standards of quality. An award-winning, family-run British business since 1933, iCandy takes great pride in its heritage. The brand is excited to announce its return to the Kind + Jugend show this year, warmly inviting both new and existing retailers and distributors to visit the stand. This is a fantastic opportunity to experience iCandy’s beautifully designed, forward-thinking pushchairs and nursery products first-hand. Visitors will be able to explore the latest range, see award-winning innovations and discover how iCandy continues to push the boundaries of design and functionality for modern families worldwide. Get in touch to secure an appointment.

sales@icandyuk.com

www.icandyworld.com

Hall 10.2, Stand D040

BRUSH-BABY

The WildOnes range features eight rechargeable, animal-themed electric toothbrushes (Panda, Monkey, Tiger, Penguin, Hippo, Koala, Elephant, Bear) designed for children aged 0–10, blending playful style with powerful cleaning. Each brush is waterproof with an easy-grip handle, suction-cup base, two speeds, dual-level flossing bristles and a two-minute timer with flashing lights. Universal USB charging delivers four weeks’ use per charge, with replaceable brush heads. Backed by parents and adored by kids, WildOnes turns toothbrushing into fun – and tantrums into smiles.

sales@brushbaby.co.uk

www.brushbaby.co.uk

Hall 11.2, Stand H018a

CARE

NECESSITIES

Constantly evolving to keep pace with modern lifestyles, the baby essentials sector embraces a wide range of products designed to make sleep, feeding, bathing and travel easier for both parents and little ones. PPS finds out what’s new.

“

We think of a ‘baby essential’ as a product that helps parents care for their baby – whether that’s feeding, sleeping, hygiene or safety – with confidence and ease,” states Vital Baby’s brand development manager Hannah Juniper. “What’s considered ‘essential’ has definitely evolved, though. Today’s parents are juggling more than ever and are looking for products that not only serve a practical purpose but also offer reassurance, save time and are multifunctional.”

Hannah points to Vital Baby’s Advanced Pro UV Steriliser & Dryer as an example of a modern ‘everyday hero’. “It sterilises using UV light to kill 99.99% of bacteria and viruses in just 5 minutes – no water, no chemicals, no heat, no steam – and dries bottles and accessories at the touch of a button,” she explains. “I’d say our breast-like

feeding bottles are another essential; they’re designed to closely mimic the natural feel of breastfeeding, which can really support parents navigating mixed feeding. And for hygiene, our Aquaint sanitising water is a musthave that’s gone viral over the past few months – it’s 100% natural, kills 99.9% of bacteria in seconds, and is safe enough to use on dummies,

Above: Peppa Pig prints have proved a hit for Modern Cloth Nappies.

Below: Inglesina’s ergonomic Welcome Pad was developed in collaboration with neonatal paediatricians.

Infantino’s Flip 4-in-1 Convertible Carrier is considered a must-have by busy parents, says Isabelle. “It’s comfy, adjustable, and lets you carry your baby four different ways as they grow. Another fan favourite is our Foldable Soft Foam Mat, a double-sided playmat that is easy to wipe clean and features handy fold-up sides to help keep toys contained – all in a lightweight, portable design that’s easy to take to the park, hotel, or even the beach. We design with real parent life in mind, so our essentials are all about making daily routines smoother (and a little more

mobile, tech-savvy and mindful, tools like baby monitors, babywearing gear and multi-use toys have earned their spot on the must-have list,” she asserts.

Today’s on-the-go parents require products that make it easier to transport their baby from A to B, right from birth. “An infant carrier is

Finiti™ Flex Travel Ready Bundle

Finiti™ pram, Ramble™ XL carry cot, i-Level™ Pro car seat, and i-Base™ Encore learn more!

For more information and all sale enquiries, please contact Joie on 01889 808 900 or email: uksales@joiebaby.com

an essential item for any new parent as you must have a suitable car seat for transporting your new baby home from hospital,” says Joie’s head of product management Damon Marriott. “Joie has some great options, from our premium lieflat i-Level Pro in the Signature collection, to the more budget friendly i-Juva.”

Transitions from one car to another can be a pinch point for new parents, Damon points out. “Whereas families 40 years ago might have had one working parent, these days it is more likely that both parents will work. Products like the sprint, with its builtin ISOFIX connectors, make it even easier to hand little ones over to grandparents and caregivers.”

Baby essentials are more than just practical items, believes Chris Armstrong, sales director at CuddleCo, the UK distributor of Inglesina. “The early days of life – coming home, first strolls, first discoveries – are deeply meaningful. That’s why Inglesina products are thoughtfully designed to nurture a baby’s wellness and provide the best possible start on their journey through the world.”

through the earliest weeks of life, it offers the comfort, protection, and the posture support they need as they adjust to life outside the womb,”

explains Chris. “Its ergonomic shape promotes proper spinal alignment and encourages safe backsleeping, while mimicking the nurturing conditions of the intrauterine environment.”

our bestselling Remi, Harper and Clara designs – transform easily into toddler beds.”

The fact that an item is deemed essential doesn’t mean it can’t be stylish, says Chris. “Today’s parents want products that not only work well but look great in their home too.”

BIBS’ regional marketing manager EMEA Peggy Juche agrees. “At BIBS, we believe functionality and beauty should never be mutually exclusive. Parents today want to be surrounded by things that spark joy, even in the most chaotic moments. Aesthetics matter not as vanity, but as emotional resonance.”

A prime example is Inglesina’s Welcome Pad, an exclusive mattress support developed in collaboration with neonatal paediatricians. “Designed to gently support babies

Greener choices

Great sleep is also at the heart of CuddleCo’s product range. “A cot is definitely a baby essential,” Chris states. “It’s where a little one will spend so much of their early life, so comfort, safety and style matter. Our cots and cot beds are designed to give babies the best start in sleep, with three mattress base positions for safe snoozing as they grow. And because longevity is key, our cot beds – like

“Today’s essentials balance practicality with sustainability, as parents are increasingly mindful of their environmental impact,” says Stephanie Revill, owner and founder of Modern Cloth Nappies. “Reusable nappies, for example, have shifted from a niche eco-choice to a smart, budget-friendly essential that many modern families now embrace alongside tech tools like baby monitors.

“Our All-In-One reusable nappies are thoughtfully designed to offer excellent absorbency and leak protection, with a trim fit and adjustable sizing that grows with your baby from birth to potty training. Over time, they can save families hundreds of pounds while preventing thousands of disposables from ending up in landfill.”

Function always comes first, Stephanie asserts, “but good design makes essentials more enjoyable to use. We’ve found that parents really appreciate products that are both practical and beautiful. That’s why we put so much care into our nappy prints, from timeless designs to our new Peppa Pig collaboration, which brings smiles to the faces of little ones and their grownups alike.”

BIBS’ dummies – which come in a range of attractive, trend-driven tones – are at the heart of many parents’ ‘can’t-live-without’ kit. “They soothe, calm, and help babies self-regulate, especially during transitions like sleep, travel, or weaning,” says Peggy. “We offer a range of nipple shapes and materials to meet different needs and preferences, always prioritising safety and Scandinavian craftsmanship. Our baby bottles are also fast becoming a must-have, especially for families wanting a smooth switch between breastfeeding and bottle feeding.”

Phil Bosher, sales director at Dr Brown’s, believes today’s parents are more informed, more diverse in their needs and more proactive about finding solutions that align with their values. “That applies whether they’re breastfeeding, navigating colic, reducing plastic use or managing a return to work,” he says. “Our award-winning Options+ Anti-Colic Bottles are at the heart

Below: Featuring built-in ISOFIX connectors, Joie’s sprint car seat allows for smooth transitions in and out of the car.

• Leakproof sippy cups & training sets

• Non-slip bases, easy-grip handles

• Perfect for gifting & weaning stages

• BPA-free, dishwasher-safe

• Bright, fun lunch sets for little explorers

• Easy to use – designed for small hands

• Back-to-school must-haves

• Leakproof, BPA-free & dishwasher-safe

of our product range; they’re clinically proven to reduce symptoms associated with infant colic, making them a must-have for new parents who are feeding exclusively by bottle or combining with breastfeeding.

“Additionally, our award-winning electric steam steriliser and bottle warmer have become essential components of daily feeding routines, especially as modern parents juggle work, home life and night feeds. These products offer safe, efficient preparation while maintaining convenience and consistency.”

For new parents overwhelmed by choice, Chris Grech-Cini, country manager, UK & Ireland at Angelcare Group, recommends looking for trusted endorsements and independent recommendations from reputable organisations. “For example, our AC25-1 Movement Monitor with Video & Sound is approved by The Lullaby Trust and the MHRA (Medicines and Healthcare products Regulatory Agency), and was recently awarded GOLD in the highly coveted MadeForMums Tech Awards 2025,” he says.

Angelcare products are designed to provide parents with peace of mind in the bathroom as well as the nursery. “Our ergonomic Soft Touch Baby Bath Support cradles baby safely from birth, keeping little ones comfortable and secure while allowing parents to have both hands free,” says Chris, “while our Happy Seal Room & Bath Thermometer

helps parents monitor temperature quickly and accurately, with a supercute, cheerful design that doubles as a bath toy. It’s a small but important part of everyday care, giving parents confidence that their baby’s environment is always just right.”

For Infantino’s Isabelle Loreal, a great bathtime product should do two things really well: make things easier for parents, and more fun and safe for little ones. “Whether it’s a toy, a tub or a storage solution, it needs to hold up to daily use, be easy to clean, and turn bathtime into a moment of bonding – not stress,” she says. “Bonus points if it encourages sensory play, helps with motor skills, or grows with your child. We’re super-proud of our Silicone Bath Pop Spinners. They’re simple, suction right onto the tub wall, and offer spinning, tactile fun that babies love.”

For anything used in or around water, non-toxic materials, smooth finishes and mould-resistant design are key, points out Nikki Garner, director at Inside Out Toys. “If the product is a toy, it should also be easy to clean and free from small detachable parts,” she adds. “A good example is the Scrunch range, which Inside Out distributes in the UK, which includes bestselling mermaid and crocodile jugs and mini bath buckets. They’re made from silicone that’s soft, flexible and safe for little hands, and they’re perfect for both bath and beach, making them incredibly versatile.”

BABY ESSENTIALS

DR BROWN’S

Designed for toddlers 12 months+, Dr Brown’s playful Insulated Straw Cup with Handles supports the transition from bottle to cup with soft silicone straws, easy-grip handles and a flip-top lid for hygiene. Double-wall insulation keeps drinks cool and bags dry. Available in three charming designs –Pink Strawberries, Green Mushrooms and Blue Camping Site – it combines trusted function with storybook style. Leak-resistant, easy to clean and perfect for adventures, it makes sipping fun and independent! phil.bosher@babycentral.co.uk www.babycentral.co.uk

COSATTO

DR BROWN’S

Dr. Brown’s has long been the go-to brand for trusted, anti-colic baby bottles – clinically proven to reduce colic, wind and discomfort, helping babies sleep better and feed more comfortably. The company’s signature narrow-neck bottles can now be found in a two-bottle pack featuring exclusive charming, gender-neutral character designs. Beautifully presented, these design-led yet functional bottles featuring eye-catching cute characters in soft pastel tones will add warmth and personality to the daily feeding routine.

phil.bosher@babycentral.co.uk www.babycentral.co.uk

BABYSTYLE

Arriving this August, the egg Highchair brings the brand’s iconic design language into the heart of the home. With its sleek curved form and premium finish, it offers a stylish yet practical mealtime solution. The seat is cosy and supportive, while the adjustable features grow with your little one. Easy to clean and built to last, the egg Highchair blends form and function beautifully – the perfect addition to the egg® collection and modern family life.

info@eggstroller.com eggstroller.com

Meet Foxling – the brand-new Cosatto design, exclusively available through Cosatto’s cherished Ambassador Stores. Foxling is a whimsical woodland tale woven into a pushchair design. Featuring hand-drawn foxes and a muted shade of grey marl, Foxling is bursting with nostalgia, imagination and character. It’s a tribute to subtle design, slower living and nature-led play, designed especially for parents who want something truly unique.

cuddle@cosatto.com www.cosatto.com

DR BROWN’S

Dr. Brown’s introduces the Green Monster Toddler Toothscrubber, designed to make brushing fun and effective. Its triple-sided brush head features soft bristles that clean three surfaces at once, while the textured design offers a playful sensory experience. Created with input from paediatric dental experts, it’s safe, gentle and ideal for developing teeth and gums. This characterled toothbrush encourages independent brushing and turns daily routines into bonding time, combining trusted dental care with a monstrously fun twist!

phil.bosher@babycentral.co.uk www.babycentral.co.uk

BABY ESSENTIALS

CHEEKY RASCALS

Totally ingenious, the Fold’N’Go Potty from Potette uniquely folds completely flat, to just 1cm wide! Unlike anything else on the market, the Fold’N’Go is lightweight and space saving, simply popping up ready for use whenever needed – making potty training on the go easier than ever before. Compact and hygienic, the new potty is ideal for travel, festivals and summer days out, and can be kept discreetly in a changing bag, buggy basket or the car for total convenience. sales@cheekyrascals.co.uk www.cheekyrascals.co.uk

INFANTINO

RAVENSBURGER

Ravensburger’s Play+ infant and toddler line presents a range of developmental toys and books from birth and beyond. Fruittastic fun and soothed gums are the order of the day with the colourful Pineapple Rattle Teether. Made from 100% silicone, it is easy for babies to grasp and chew the textured ‘leaves’, and they will love to see and hear the rings rattle as they play.   sales@ravensburger.com www.ravensburger.com

DOONA

This summer, Doona X debuts in two new shades: Slate Green and Terracotta. With its signature functionality and sleek form, Doona X transforms from car seat to stroller in seconds – no extra parts needed. Boasting three recline positions, a Soft Release System, shock-absorbing wheels and a sleek design, it delivers comfort, safety and style in one seamless package. Now available in five colourways, Doona X combines everyday convenience with elevated style. Built for modern families. sales@cuddleco.co.uk www.cuddleco.co.uk

Providing a safe space for babies to roll, crawl and play, the Foldable Soft Foam Mat from Infantino is a truly epic playmat, great for both home and away. The portable, wipe clean, grippy playmat has super-handy fold-up sides to help keep toys (and babies) contained, while the lightweight and stylish double-sided design means it’s easy to take anywhere, whether you’re headed for a hotel, the park, or even the beach.  Isabelle@infantino.com www.infantino.com

CHEEKY RASCALS

Supporting families as they navigate feeding their little ones from day one, the iconic Baby Brezza range offers amazing performance. From the super-convenient Formula Pro Advanced, the essential Steriliser and Dryer Advanced and the sellout Bottle Washer Pro, families can benefit from the key items in the range, while the products fit perfectly in any modern family kitchen in the range’s all-new superstylish colour, All Black.

sales@cheekyrascals.co.uk www.cheekyrascals.co.uk

BABY ESSENTIALS

BIBS

From the AW25 Studio Collection comes Fusion, BIBS’ most expressive drop yet. With 10 colour-blocked dummy sets and three chic box shades, Fusion champions individuality through vibrant contrast. Rooted in self-expression and Scandinavian design principles, this launch transforms baby essentials into playful lifestyle icons, without compromise.  uktrade@bibsworld.com www.bibsworld.com

MAXI-COSI

The Dove Pro baby bouncer supports natural bouncing, aids motor development and soothes with CloudSoft™ vibrations. Suitable from birth to 15kg, it offers three recline positions, an ergonomic 3D knit seat and gentle support for growing babies. Its fold-flat, lightweight design, complete with machine-washable cover, suits life at home or on the go. Made with premium Eco Care fabrics from 100% recycled materials and in elegant tones for stylish interiors, Dove Pro combines innovation, practicality and sustainability beautifully.

Uk-sales@doreleurope.com www.maxi-cosi.co.uk

PRAMWORLD

The Amaati Orla Highchair is a versatile, birth-to-toddler solution (max 15kg) designed for comfort, safety and convenience. Its padded leatherette seat lies completely flat for newborns and includes a secure 5-point harness. With 6 height settings, 3 recline positions and 3 footrest adjustments, it adapts as your child grows. The removable, 2-layer snack tray with insert makes clean-ups easy, and it stores neatly behind the legs. When not in use, Orla folds compactly for effortless storage, making it perfect for modern family living.

sales@pramworld.co.uk

www.pramworld.co.uk

BABY ESSENTIALS

PRAMWORLD

The Amaati Perla Compact Stroller is a stylish, practical choice for everyday adventures, suitable from birth to 22kg. Its clever design features a one-handed fold and a bumper bar that transforms into a carry handle for easy portability. The large UPF50+ canopy with ventilation offers excellent sun protection, while the adjustable 5-point harness keeps your child secure. With a multi-position backrest, smooth front-swivel wheels and a raincover included, Perla combines comfort, safety and convenience for parents on the go. sales@pramworld.co.uk www.pramworld.co.uk

JANOD

LILLIPUTIENS

Make a splash at bathtime with this magnetic duck family from Lilliputiens, perfect for babies from 9 months. Three colourful ducklings, each with a patterned bandana and hidden number, float alone or link together behind their mother. Mum’s netted back carries her little ones and allows easy drying, while handles make transport simple. Ideal for sensory play, early counting and imaginative stories, this 22 x 14 cm polyester set is rinseable and machine-washable at 30°. A playful, educational companion for bath adventures.

sales@juratoys.co.uk www.lilliputiens.com

AVIONAUT

Stardust is Avionaut’s first 360° rotating car seat, designed to grow with your family from birth (with the infant insert) to 150cm – around 12 years old. It supports extended rearfacing travel up to 125cm, roughly 6 years old, with an anti-rotation frame providing extra legroom for comfort. One-handed rotation makes getting your child in and out effortless, while premium materials and top-level safety testing ensure every journey is secure, comfortable and stress-free for parents.

orders@avionaut.com www.avionaut.com

Bring extra fun to bathtimes with this playful set for children from 10 months+. It includes a Party Under the Ocean bath book and 3 fish sprinklers that squirt when squeezed. Follow sea-creature friends – turtles, clownfish, shrimps and starfish – on their deep-sea adventure. Designed to boost imagination and fine motor skills, the sprinklers open for easy cleaning. A delightful way to make baths interactive, imaginative and full of ocean fun.

sales@juratoys.co.uk www.janod.com

BABY ELEGANCE

The Baby Elegance Mash High Chair Bundle combines comfort, safety and modern style for families from birth to 3 years. Available in Sage, White and Black, it includes the Mash High Chair, Newborn Seat (0–6 months) and Cushioned Seat (6 months–3 years). The sleek, adjustable design features a removable tray, footrest and secure harness. Lightweight, compact and easy to clean, it adapts as your child grows, keeping them comfortable, supported and included at the table from day one.

hello@babyelegance.com www.babyelegance.com

From heirloom buys for newborns to pocket money purchases, soft toys and plush are consistent performers at retail. PPS chats to suppliers about the latest trends and innovations in the sector, and what elevates a product from basic to bestseller.

Soft toys don’t often make headlines, but Jellycat’s recent launch of its new ‘brand elevation strategy’ – which has seen it withdraw supply from a number of its long-term independent retail partners – has thrust the sector into the spotlight and opened up opportunities for retailers to look at alternative ranges from a wider pool of suppliers.

“Like many, we were disappointed to hear how some independents have been affected,” says Dan Illingworth, managing director of Widdop & Co, which recently launched its own-brand soft toy line, Softies.

“However, it means there’s space for new favourites to emerge, and we’re excited to be part of that.”

According to market research by Statista, revenue in the UK Dolls & Stuffed Toys market is projected to reach £880 million in 2025, with an annual growth rate of 4.09% expected from 2025 to 2029.

“We launched Softies to offer retailers a dependable solution as demand for soft toys continues to grow,” says Dan. “From bunnies

to brown foxes, Softies are made from soft-touch, high-quality fabrics that are safe for all ages, and each is presented in a gift box designed to resemble a house. Retailers have loved the flexible ordering and gift-ready packaging.”

Becky Matthews, UK sales and marketing director of Golden Bear Toys, agrees that presentation is key.

“The temptation is to let plush speak for itself, but we’ve found investing in creative packaging really helps boost the product in store,” she says.

“With our new Foodibles range – a quirky mash-up of fruits and animals – we’ve aimed to disrupt traditional plush packaging by creating colourful, eye-catching bags that double as gift wrapping, and which stand out on-shelf and add perceived value.”

Licensed lines are top performers for Golden Bear, with its In the Night Garden Talking Plush being a best seller. “It’s an evergreen brand that blends nostalgia with nurturing themes that really

resonate with parents. We’re also excited about the upcoming launch of our Musical Talking Duggee plush coming in A/W 2025,” says Becky.

“Licensed, seasonal and sustainable products all play a part in the building of our product selections and development, but the overriding demand is for quality product, at a fair price,” comments Martin Ringer, sales director of Aurora World, which acquired popular US soft toy brand Mary Meyer earlier this year.

"We're seeing high demand for classic characters with a twist – such as Mary Meyer’s Putty and Taggie rangies and plush Highland cows. The market for plush is continuing to expand, both from a consumer perspective

and in terms of channels of distribution. We work with stockists from premium retail and high street multiple to independent toy, gift and nursery stores, zoos and farm parks, travel retail and everything in between.”

With household budgets still being squeezed, soft toy suppliers are looking to deliver great value for cash-strapped customers. Hippychick, for example, acted on feedback from Harrogate 2023 to introduce the Nattou Teddy range of price-competitive plush –which also happens to tie in neatly to another current trend, for bouclé fabric.

“We’re seeing bouclé fabric grow in popularity,” says Hippychick’s marketing manager Annaliese Deakin. “Its soft, textured feel is a winner for little ones, but what’s really driving the demand is aesthetic appeal. Parents love that it delivers a clean, neutral look that complements modern interiors.”

Customers are also increasingly

Quirky packaging helps Golden Bear’s Foodibles stand out on-shelf.

seeking out sustainable soft toys. “The end consumer is definitely more environmentally conscious when making a purchase,” says Lizzie Carroll, founder and ceo at Haus Distribution. “It’s why we are so proud to bring Bon Ton Toys to the UK. Bon Ton’s WWF ECO and Cub Club ranges contain

– made from recycled materials – are popular with parents, grandparents and gift-givers. “Social media has a significant impact on plush sales now,” says Wild Republic’s md Jeremy Ensor. “If there is a particular character-led film released before the school holidays, that will certainly impact sales.”

Wild Republic’s latest lines Earkins, which have exaggerated, foam-lined ears, and Poppykins, which feature longer-pile fabrics and fidget popper feet, offer sensory play experiences for little ones and tap into the appetite at retail for soft toys that offer more than just a cuddle.

Enesco’s new Animated Tale of Peter Rabbit Soft Toy “combines cosy cuddles with enchanting storytelling,” says senior marketing manager Aylish Ellwood. “It plays an 8-minute rendition of The Tale of Peter Rabbit, with immersive sound effects that bring the story to life. Beatrix Potter soft toys are our top sellers, with Peter Rabbit, Flopsy and Jemima PuddleDuck all having seen significant growth over the past 12 months.”

100% recycled PET filling, and for every plush sold, a donation is made to WWF.”

Other eco-conscious lines, such as Wilberry’s Eco Classics, and Wild Republic’s stuffed animals

Old and new favourites

Casdon’s Build-a-Bear Workshop range, meanwhile, blends the timeless appeal of plush with the creativity of arts and crafts. “It gives kids a hands-on, personal way to engage with their bear,” says Eleanor Connolly, Casdon’s global head of sales and marketing. “There’s a clear emotional connection driving sales. Build-a-Bear has a rich heritage, and for many grown-ups it’s a brand they remember fondly.”

For Rainbow Designs, licensed lines continue to resonate strongly, with customers gravitating towards characters they grew up with. Paddington, Peter Rabbit and Winnie the Pooh are always in demand, but newer licences deliver, too.

“We’re looking forward to the arrival of our new Bing range ahead of Q4,” says sales and brand director Zara Grindrod. “We’ve taken Bing and his friends Flop and Sula and reimagined them for an even younger audience as adorable plush toys such as Bing Talking Soft Toy, and Bing, Flop and Hoppity Interactive Soft Toys that make noises and interact when they come together.”

Favourite characters aside, parents are increasingly looking for educational values in their soft toy purchases, says Zara. “This is especially true for younger age groups, where soft toys are used to support storytelling, emotional development and imaginative play. We ensure these values are built into our soft toys from product concept stage, with the likes of our Adventures of Paddington Dress Me Soft Toy, which encourages role play and fine motor skills.”

PLUSH/SOFT TOYS

JOMANDA

Say hello to Jomanda’s Farmyard Friends, arriving this November!

This adorable collection of soft toys features Geese, a Rooster, Duck, Pony, Pig, Donkey and the fluffiest Alpaca around. Suitable from birth and made with super-soft fabrics and thoughtful details, they’re perfect for little hands, big cuddles and endless imaginative play. Whether for snuggles, playtime or gifting, these lovable companions make the most adorable presents and are sure to become family favourites. They are machine washable and all Softer Than A Soft Thing. josales@jomanda.co.uk www.jomanda.co.uk

RAINBOW DESIGNS

RAINBOW DESIGNS

Featuring Bing, Flop and Sula in an irresistible selection of plush and wooden toys plus engaging playsets, the exciting new reimagined Bing range from Rainbow Designs is set to delight an even younger audience. Standout new arrivals include the fun-packed Bing’s Favourite Things Activity Toy and interactive Bing, Flop and Hoppity plush that interact when together. In addition, the bestselling Talking Bing Soft Toy will be joined by a new irresistibly soft Bing Clip On and a cuddly Bean Toy Assortment starring Bing, Sula and Flop.

01329 227300

www.rainbowdesigns.co.uk

KALOO

This 24cm blue teddy bear comforter from Kaloo is a timeless, ultra-soft companion for newborns. Its flat, fluffy body and four knotted corners are perfect for cuddles, for tiny hands to grasp, and for attaching a dummy. Featuring a sweet caramel-coloured face, gingham accents and a delicate swallow motif, it’s crafted from 86% recycled materials and is machine-washable at 30°. Beautifully presented in a reusable, personalisable gift box, this comforter makes a heartfelt birth gift – offering comfort, style and eco-friendly care in one. sales@juratoys.co.uk www.kaloo.com

Rainbow Designs’ new fun and engaging series of Happy Yappers Slap Bracelets bring colourful, interactive fun to little ones. This playful collection features six plush birds – a Toucan, Flamingo, Parrots, a Cockatoo and Oriole. They perch on the wrist, chirp with vibration, sing with a tap and repeat what you say! Presented in bright, birdcage-style packaging, Happy Yappers make a great eye-catching and interactive gift for any youngster.

01329 227300

www.rainbowdesigns.co.uk

MORI

Introducing MORI’s very first plush toys – Bear and Bunny. Crafted from 100% recycled fabrics and made for hugs from day one, these soft companions are ready for naptime, playtime and every cuddle in between. With huggable softness and adorable details, they’re here to be treasured. Launching this September, MORI’s Bear and Bunny are ready to join the family.

press@babymori.com

www.babymori.com

PLUSH/SOFT TOYS

AURORA

Palm Pals from Aurora World are irresistibly cute soft toys designed to fit perfectly in your hand. With under-stuffed, bean-filled bodies, they’re delightfully tactile and endlessly collectable. The evergrowing range spans animals, garden themes, fruits, pastries, and even matching drinks. Every Palm Pal has a name, personality and collector’s number, with guides available to track your set. From Toby Teapot to Ella Bunny, Palm Pals charm children, adults and the ‘kidult’ market alike –there’s a Palm Pal for everyone.

info@auroraworld.co.uk www.auroraworld.co.uk

HALILIT

POSHPAWS

With excitement building for Gabby’s Dollhouse: The Movie (Oct), Posh Paws is excited to release brand-new 10” plush movie characters, Mermaid Gabby, Cookie Bobbie and Chumsley. Ahead of the musical blockbuster Wicked: For Good (Nov), Posh Paws has released its super-cute and elegant Elphaba and Glinda plush dolls in 10” sizes and a range of 3” double-sided plush bag clips to meet the growing popularity of accessorising bags.

sales@poshpawsinternational.co.uk www.poshpawsinternational.co.uk

ENESCO

Teddy bears – who doesn’t love the quiet calmness, soft snuggles, warm hugs and constant companionship these trusted buddies and valued friends offer? Boyds Bears from Enesco are cherished collectables, admired for their craftsmanship, unique personalities and heartwarming designs. Each bear has its own charm, often capturing memories and special occasions. Their limited production and themed editions increase desirability among collectors, making Boyds Bears enduring favourites in the world of collectable plush toys.

uksales@enesco.co.uk www.enesco.co.uk

Taf Toys has launched an adorable offering of soft toys focused on the cheerful characters from its Fantasy Bloom collection. Little ones can choose from the adorable Clara Cat, Daniel Dog, Brendon Bear and Pamela Panda, with these luxurious soft toys also each offering handy teethers for sore gums. Each plush is generously sized, with Daniel Dog peaking at 30cm, making these the perfect companions from birth.

sales@halilit.co.uk www.halilit.co.uk

MARY MEYER

Aurora World has officially acquired beloved plush brand Mary Meyer, bringing its cherished soft toys and baby gifts to UK customers. With over 90 years of expertise, Mary Meyer is known for its ultra-soft Putty plush range and the award-winning Taggies collection, famous for its soft, textured tags that provide sensory stimulation for babies. The range also includes adorable character soft toys with rattles, sensory activity toys and comforting blankies designed to engage little ones and create lasting memories.

info@auroraworld.co.uk www.auroraworld.co.uk

Soft, safe, totally enchanting Wilberry Favourites & Wilberry Minis

x 245_Layout 1 04/01/2018 16:20 Page 1

Pre s c

Pre s c h o o l N e ws n e t is the new online resource for the preschool product and retail sector. From the publishers of Progressive Preschool Magazine and the organisers of the Progressive Preschool Awards, this new website and e-newsflash portal will provide the very latest news, views, and analysis across the preschool product and retail sector.

o o l N e ws n e t is the new online resource for the preschool product and retail sector. From the publishers of Progressive Preschool Magazine and the organisers of the Progressive Preschool Awards, this new website and e-newsflash portal will provide the very latest news, views, and analysis across the preschool product and retail sector.

Launching with an unrivalled email subscriber base of 12,087 readers, a twice weekly newsflash will land directly in the inboxes of everyone in this fast-paced industry. A modern, easy to navigate website will provide a central resource for the trade too, offering news, in-depth articles, an industry jobs board, retail analysis, digital issues of Progressive Preschool, and much much more.

Launching with an unrivalled email subscriber base of 12,087 readers, a twice weekly newsflash will land directly in the inboxes of everyone in this fast-paced industry. A modern, easy to navigate website will provide a central resource for the trade too, offering news, in-depth articles, an industry jobs board, retail analysis, digital issues of Progressive Preschool, and much much more.

PreschoolNews.net is the online resource for the preschool product and retail sector. From the publishers of Progressive Preschool magazine and the organisers of the Progressive Preschool Awards, this website and e-newsflash portal provides the very latest news, views, and analysis across the preschool product and retail sector.

With an unrivalled email subscriber base of 12,087 readers, a twice weekly newsflash lands directly in the inboxes of everyone in this fast-paced industry.

The magazine and awards do a great job in joining the dots between toy, nursery, gift, apparel, publishing, and of course licensingand this digital offering will further enhance our position as a trade media partner that offers a tangible response to advertising investment.

The magazine and awards do a great job in joining the dots between toy, nursery, gift, apparel, publishing, and of course licensingand this digital offering will further enhance our position as a trade media partner that offers a tangible response to advertising investment.

All advertising on the website is duplicated to each and every newsflash, giving advertisers huge visibility and direct impact to retail buyers.

All advertising on the website is duplicated to each and every newsflash, giving advertisers huge visibility and direct impact to retail buyers.

A modern, easy to navigate website provides a central resource for the trade too, offering news, in-depth articles, an industry jobs board, retail analysis, digital issues of Progressive Preschool, and much much more.

Pre s c h o o l N e ws n e t is published by preschool sector experts, for preschool trade experts.

PreschoolNews.net is published by preschool sector experts, for preschool trade experts.

ADVERTISING AND COMMERCIAL:

ADVERTISING AND COMMERCIAL: Jo Pilcher jop@max-publishing.co.uk

Jo Pilcher jop@max-publishing.co.uk

Rob Willis robw@max-publishing.co.uk

ADVERTISING AND COMMERCIAL

Rob Willis robw@max-publishing.co.uk

Jo Cassidy joc@max-publishing.co.uk

Rob Willis robw@max-publishing.co.uk

Pre s c h o o l N e ws n e t is published by preschool sector experts, for preschool trade experts.

EDITORIAL AND CONTENT:

EDITORIAL AND CONTENT: Jacqui Parr jacquip@max-publishing.co.uk

Jacqui Parr jacquip@max-publishing.co.uk

EDITORIAL AND CONTENT

Sam Loveday saml@max-publishing.co.uk

Sam Loveday saml@max-publishing.co.uk

Sam Loveday saml@max-publishing.co.uk

Tessa Clayton – tessac@max-publishing.co.uk

Preschoolnews.net is published by preschool sector experts…

Preschoolnews.net is published by preschool sector experts…

Brought to you by the publishers of PreschoolNews.net

PLUSH/SOFT TOYS

WILBERRY TOYS

Wilberry Toys introduces the adorable Teddy Bears Picnic set, perfect for sparking imaginative play. Featuring three mini teddy bears in gingham outfits, a red-checked picnic blanket and a soft basket, this charming set brings classic childhood fun to life. Ideal for indoor or outdoor adventures, everything packs neatly away for easy storage. Crafted from super-soft materials and suitable from 12 months, this delightful toy encourages storytelling, fine motor skills and magical moments for little ones and their families.

info@thepuppetcompany.com www.thepuppetcompany.com

TOYTOPIC

BON TON TOYS

This year marks 30 years of Bon Ton Toys partnering with WWF to create plush animals that delight, inspire curiosity, and gently introduce children to the beauty and vulnerability of wildlife. Crafted with care from responsibly chosen materials, each plush meets the highest standards for durability and sustainability. Best of all, every purchase supports WWF, with a donation to your local office helping protect real animals in the wild. With these timeless companions, every hug truly helps nature thrive.

operations@hausdistribution.com www.hausdistribution.com

THE PUPPET COMPANY

Meet the Micro-Monsters from The Puppet Company – a vibrant collection of fabulously fun, delightfully detailed finger puppets. Perfect for storytelling, role play, education, or just pure fun, these cheeky creatures captivate children (and adults) while building communication and fine motor skills. From playful monsters to the friendliest fiends, seven unique designs await. Collect them all, mix and match for more monster mayhem, or enjoy them solo – these colourful mischief makers are irresistibly cute and guaranteed to spark endless smiles and imaginative adventures. info@thepuppetcompany.com www.thepuppetcompany.com

Toytopic is excited to be launching its first range of Peanuts plush into the market this coming Autumn/Winter. Featuring key characters and available in a variety of sizes, all at keen price points as ever, the new designs come in Toytopic’s super-soft velour fabric, making them extra soft and tactile for kids and adults alike to enjoy. Available market-wide.

Sales@toytopicgroup.com www.toytopic.com

HIPPYCHICK

Hippychick’s Nattou Teddy collection continues to go from strength to strength, offering a perfect combination of style, softness and practicality. The latest addition to this best-selling range is a series of adorable Teddy Backpacks, available in a selection of irresistible animal and plain designs – including a friendly fox, a cute giraffe and a loveable lion. These backpacks make the ideal companion for little ones, and are proving to be a strong seller for retailers. With more new arrivals planned, the collection is set to keep growing.

sales@hippychick.com www.hippychick.com

New Pretend Play Sets Coming September

Award-winning collection of toys and books for 0-36 months; designed to spark fun and discovery for babies and toddlers.

LESSONS IN PLAY

Educational toys are riding a wave of demand in the baby and preschool market, with parents increasingly focused on early learning at home. From STEM-inspired tech toys to timeless sensory favourites, brands are blending fun with developmental value like never before, as PPS discovers.

There is a consistently high demand for educational toys in the baby and preschool sector, and it continues to grow,” begins Carmel Wright, marketing manager of Trends UK. “Parents seem more focused than ever on early development and learning at home – particularly when it comes to basic STEM skills. Techenhanced learning toys that use sounds, lights and interaction are popular, as are screen-free options that promote creativity and sensory development.”

Licensing has an important role to play in this category, says Carmel. “Familiar characters often

Above: The Bright Portal Pack is a new addition to Connetix’s line-up of magnetic tile construction sets.

Below: Licensed educational toys, such as the new Alphablocks Character Set, perform well for Trends UK.

tip the balance in purchase decisions, especially when combined with genuine educational value. Our Peppa Pig electronic learning toys continue to be strong performers, and we’re excited about new additions to our offering like our Alphablocks Character Set, and our Bing Flip & Learn Phone, which helps children learn colours and numbers through interactive play.”

VTech’s marketing manager Rebecca Lazarus agrees that today’s parents are engaging with their children’s development from the very earliest stages. “They’re looking for products that support learning, motor skills, language development and sensory

Retail wins

Retailers can help elevate their educational preschool toy ranges in numerous ways, suggests Trends UK’s Carmel Wright. “Online, filters for skills supported or developmental stages would help parents choose more easily. Promoting licensed toys as both entertaining and educational is key, as is featuring parent reviews.”

Orchard Toys’ Simon Prest furthers: “Clearly signposting educational benefits in-store and online, or grouping products by age or skill focus, can make shopping easier for parents. Interactive displays, play tables or demo videos can bring ranges to life.”

Haus Distribution’s Lizzie Carroll recommends retailers make use of the resources provided by brands that showcase their products’ key educational messages. “Retailers can also host blogs and forums which serve as trusted sources of information and advice for parents. Holding in-person educational events in collaboration with early years professionals or toy specialists can offer hands-on learning experiences and help build trust further.”

For Inside Out Toys’ Nikki Garner, nothing beats getting hands-on with toys in-store. “Unbox the toys. Parents love to touch, feel, and see how a toy works before buying, especially when it comes to baby and preschool products where safety, texture and functionality are key. Displaying a few key items out of packaging can showcase the quality, materials, and play value.”

others, Amy says. “This is where our brands such as Taf Toys, Halilit and Jellystone really exceed – they work closely with developmental specialists to ensure that their toys are ticking multiple developmental boxes, and then wrap all of this into a product which is fun for the child too.”

exploration,” she says. “For infants, a good development toy encourages tummy time, grasping, listening, and cause and effect discovery. For preschoolers, the focus shifts to language development, problemsolving and creative thinking.”

Multifunctional toys with built-in longevity are increasingly popular. “Parents want products that can support different stages of learning and offer value beyond the first few months,” Rebecca explains. “Our 5-in-1 Toucan Tunes Play Gym offers just that. It’s designed to follow baby’s developmental milestones, from lying, kicking and grabbing, through tummy time to sit-up play. Like all VTech educational toys, it’s designed to be fun, because when children are having fun, they’re learning more effectively.”

Halilit sales and marketing director Amy Wildman has noticed several micro-trends emerging in the past few years, including “an interest in child development/education ‘hot topics’ such as sensory toys, and those with black and white elements for babies. We’re also hearing from increasing numbers of parents and retailers that they’re looking for toys that are robust and can be passed down. In addition, there seems to be increasing awareness of the downsides of too much tech, so evergreen toys such as our Halilit music range and Jellystone Designs tactile toys are seeing traction from this.”

Toys grounded in research will often outperform

During Ravensburger’s research among parents for its Play+ range, the company took on board feedback that parents would like to see books and toys for infants and preschoolers together in store. “Often they're merchandised separately, however both have an important part in daily play and discovery for infants,” says Katy Fletcher, head of marketing and product development. “For this reason, our Play+ collection has been designed with both books and toys in the range, and we’ve created impactful instore display solutions to present both.”

The Play+ range is being expanded this autumn with new toys that build on opportunities for social and emotional skills development, Katy says.

“There are three sets in the range, including Puzzle & Play Set: My Little Plants, which utilises Montessori concepts in 'first puzzle’ experiences

Seasonal Gem Trees made from FSC® certified wood

Innovative toys designed to support early childhood development

Chunky pieces for little hands to put together

with nesting plant pots but also opens the door to imaginative play.”

For Simon Prest, sales director at Orchard Toys, a good educational toy is one that is “fun, safe, durable and easy for even the tiniest hands to explore”. This year, the company will be launching a new Baby & Toddler range, designed specifically for children aged 9 months and up, and has recently introduced its second-ever character licence – Bluey, joining The World of Peter Rabbit.

“Well-chosen licences can support emotional connections and ease children into new concepts through trusted faces,” says Simon. “That said, a well-rounded portfolio that blends licensed and non-licensed products – which can feature equally strong artwork and design and often lead on innovation and play value – offers the strongest proposition for both learning and longevity. Our Shopping List game, for example, remains our bestselling product in the educational toy category for preschoolers and continues to appear in Top 10 toy lists across UK retailers.”

Right: The Jumini Baby range from Inside Out Toys includes puzzles and shape sorters that support early problem solving. Below: Commotion’s in-house brand tickit offers sensory rich play opportunities for preschoolers.

Best STEM/Educational Range Award. The company has recently added to its line-up with a Light Star Pack, Glitter Unicorn and Glitter Castle Packs and a Bright Portal Pack, which allow children to discover colour and light as well as construction.

educational toys that are also sustainable. “One of the main drivers behind founding Haus Distribution was the growing demand for sustainable, educational and design led wooden toys in the UK. We are thrilled to be a part of this thriving industry by offering a diverse portfolio of brands including Miniland, Little Dutch, Bon Ton Toys, Zoofamily, Wildride and Mr Maria in the UK market.

Honor Davidson is head of marketing at Commotion, owner of educational brand tickit. “A good educational toy or range is one that provides open-ended play opportunities across all ages,” she says. “Tickit’s Gems range, for instance, allows younger children to explore the colours and textures of the gems, while older children can play creatively, using them to build, stack, count, make patterns and explore concepts like light refraction and colour mixing.”

The popularity of the Gems range is part of a general trend among parents wanting to offer play opportunities “that are meaningful and more traditional,” says Honor. “Many are moving away from digital entertainment, preferring to give more space and time to sensory-rich, tangible imaginative play experiences instead.”

Connetix is a trusted name in the educational toys space, with its 102 Piece Rainbow Creative Pack having secured the 2024 Progressive

“Construction brands like Connetix are experiencing significant growth and demand as they not only offer hours of enjoyment and fun, but they also provide valuable opportunities for connection and educational discovery,” says the company’s head of marketing Ben Lawless-Jennings. “We’re always looking to provide new ways for children to discover hands-on STEAM learning and build essential MESH (Mental, Emotional, Social Health) skills. For us, that's meant continuing to focus on innovating and expanding our open-ended ranges to provide exciting new possibilities.”

Lizzie Carroll, ceo and founder at Haus Distribution, has noticed a growth in the popularity of

“Parents and gift givers are drawn to things that give a nod to their own childhoods,” she furthers. “There’s also a demand for educational toys that get children outside and reduce screen time. Little Dutch’s gardening range, for example, has been very popular since it launched in spring.”

Simplicity is often key to an educational toy’s success, says Inside Out Toys’ director Nikki Garner. “A well-designed stacking toy or puzzle can offer far more developmental value than something overly electronic or prescriptive. Our Jumini Baby range has been particularly strong, especially the wood and silicone stacking toys and shape sorters, which support fine motor skills and early problem-solving.”

Educational values aside, aesthetics also have a part to play. “The new Jumini Giftable range of wooden toys has been designed with child development in mind while recognising the importance of visual appeal to the gift buyer,” says Nikki. “One of the most noticeable trends right now is the shift towards toys that look beautiful in the home.”

Left: Learning through play is at the heart of Little Dutch, a brand represented by Haus Distribution.

FOR A MORE OPEN, INCLUSIVE AND PROGRESSIVE WORLD

Miniland’s ‘My Friends and Me’ collection of inclusive dolls is designed to inspire empathy, acceptance, and understanding through the power of play.

Created to reflect the beautifully diverse world we live in, each doll represents a wide range of ethnicities, physical characteristics, and abilities, from varied skin tones and hair types to dolls with Down syndrome, hearing implants, and glasses.

Thoughtfully jointed for easy dressing and anatomically correct, Miniland dolls encourage children to embrace differences naturally, making inclusive play both joyful and empowering.

With Miniland, every child has the chance to see themselves and their friends reflected in the world of play.

MINILAND IS EXCLUSIVELY DISTRIBUTED IN THE UK BY HAUS DISTRIBUTION

Scan for full range & distributor sign-up

EDUCATIONAL TOYS

HAUS DISTRIBUTION

Miniland’s collection of inclusive dolls aims to help children understand the values of inclusion and community life through play, promoting empathy and acceptance of people of any origin or condition. From diverse skin tones and hair types to dolls with Down syndrome, hearing implants and glasses, each doll is thoughtfully designed to reflect real children and celebrate every kind of beauty. Jointed for easy dress-up and all anatomically correct, these dolls make inclusive play feel natural, joyful and empowering. hello@hausdistribution.com www.hausdistribution.com

RAVENSBURGER

COMMOTION

Discover two lovely new additions to tickit’s Easy Hold range –Shape Mirrors and Shape Viewers. With chunky wooden frames in engaging shapes, they’re perfect for self-reflection, imaginative play and exploring the world through different perspectives. Lightweight and easy to handle, they can be used for shape recognition, sensory play, drawing, sorting and developing language skills. Ideal for home or classroom, indoors or out, these versatile tools make learning hands-on, affordable and fun. info@commotion.co.uk www.commotion.co.uk

COMMOTION

Discover the new SiliSoft range by tickit – a beautifully designed collection of sensory toys made from premium food-grade silicone in earth, rainbow and neutral colourways. Soft, flexible and safe, they’re perfect for little hands to explore during free play. The range includes teethers, bath toys, stackers, rattles, puzzles, and more. Durable, hygienic, bacteria-resistant and dishwasher safe, SiliSoft offers comfort, quality and sensory fun for babies, toddlers and preschoolers. info@commotion.co.uk www.commotion.co.uk

A new range of Iron Man and His Awesome Friends puzzles joins the Ravensburger preschool puzzle line-up. Little fans can piece together character art from the brand-new show in a variety of formats. For children aged three years and up, the Giant Floor Puzzle with 24 chunky pieces is a great pick, along with the ever-popular 4-in-a-Box puzzle set format which includes jigsaws with 12, 16, 20 and 24 pieces. Both 35-piece and 3 x 49-piece formats are also available at launch for puzzlers aged five years and up.   sales@ravensburger.com www.ravensburger.com

RAVENSBURGER

A My First Magnetic Book Series joins the Play+ publishing offering from Ravensburger. Offering interactive book play with six chunky magnetic pieces, the two titles in the series are designed for children from 18 months. As little ones explore the robust board pages, they can start to discover early counting or colours, placing the magnets as they go. The included magnets can be stored in the handy compartment until next time. The two titles available are Match & Learn Colours and Match & Learn Numbers.

sales@ravensburger.com www.ravensburger.com

Engaging & eco-friendly educational toys to help kids develop essential skills

www.bigjigstoys.co.uk

E: orders@bigjigstoys.com

T: 01303 250400

EDUCATIONAL TOYS

HALILIT

Meet the adorable Stack-a-Bear and Stack-a-Panda from Taf Toys! These colourful, fun-packed stackers are suitable from 9 months and each features four rings with flat profile sides for rolling. One ring on each toy is clear, allowing little ones to watch the internal beads as they rattle around, while the gently rocking base makes this easier for toddlers to stack onto.

sales@halilit.co.uk www.halilit.co.uk

PLUS-PLUS

BIGJIGS TOYS

Make stacking and sorting a colourful adventure with Bigjigs Toys’ Rainbow Family! This vibrant wooden toy includes five pegs on interlocking puzzle bases, with a mix of fun shapes and faces to build playful family characters. Part of the Bigjigs Toys’ educational range, this Montessori-inspired toy is ideal for developing infants’ dexterity, coordination and problem-solving skills, as well as encouraging shape and colour recognition. Made from sustainable FSC Certified wood and finished with child-friendly paints, for safe and enjoyable play and learning. Suitable for 12+ months.

sales@bigjigstoys.com www.bigjigstoys.co.uk

DJECO

Meet Baby Jacinthe and Baby Issoria – the latest additions to Djeco’s Pomea Doll collection. Designed for ages 18 months and up, these 32cm soft-bodied dolls feature sweet, realistic faces and beautifully patterned outfits. Lightweight and flexible, they’re easy for toddlers to cuddle and carry. Plus, they’re fully machine washable, making them perfect for everyday play and care. www.djeco.com

Allowing children to discover the world of construction while enjoying the feel of the chunky, tactile pieces in their small hands, the BIG Learn to Build Colorverse kit contains 60 pieces in a vibrant spectrum of colours. The step-by-step guidebook helps little kids to create and explore the joy of sequencing and repeat patterns, while the open-ended play pattern allows them to explore their own combinations and blending of colours –perfect for budding builders. Info.uk@plus-plus.com www.plus-plus.com

DJECO

Say hello to Roberto Pizza, the fun-filled role play set by Djeco for children aged 3 and up. Budding little chefs can create their own delicious pizzas with wooden toppings, a pizza board, cutter and menu card, just like in a real pizzeria! Designed to inspire imagination, social play and fine motor skills, this beautifully crafted set brings all the joy of cooking into playtime. It’s the perfect recipe for pretend play fun!

www.djeco.com

DATE: TUESDAY 11 NOVEMBER 2025

LOCATION: ROYAL LANCASTER, LONDON

JOIN US FOR THE PROGRESSIVE PRESCHOOL AWARDS 2024

PRESCHOOL AWARDS 2025

BOOK YOUR TICKETS

The Progressive Preschool (PPS) Awards is the premier event for the preschool product and retail sector, bringing together over 400 industry professionals to celebrate outstanding achievements. This hugely popular ceremony is the perfect opportunity to network, honour excellence, and reflect on the past year’s successes.

WHY ATTEND?

The nomination and voting process is conducted via external voting as well as in-person judging panels, leveraging the expertise of the industry’s own professionals to ensure the highest levels of integrity - as well documented.

FINALISTS ANNOUNCEMENTS

Stay tuned - finalists for each category will be revealed soon on Preschoolnews.net. Make sure to keep an eye out for the announcements!

Secure your place at the PPS Awards 2025 today!

To book tickets or tables, contact Clare Hollick at Createvents - clare@createvents.co.uk or reserve your tickets online via the Max Publishing digital Box Office - scan the QR code below.

Questions?

Talk to the team:

Rob Willis - robw@max-publishing.co.uk

Samantha Loveday - saml@max-publishing.co.uk

Jo Cassidy - joc@max-publishing.co.uk

EDUCATIONAL TOYS

CONNETIX

Light up your play to watch imagination and creativity shine. The Light Star Pack features pentagons, squares and equilateral triangles in eight bright colours, plus a rechargeable light-up magnetic tile that transforms construction play into a wonder-filled lightshow. With three dimming settings and dualsided lighting, children can explore colour mixing, refractions, shadows and optical illusions. Featuring the Connetix unique bevel design, this pack transforms collections and supercharges play. Includes charging cord and inspiration booklet with step-by-step instructions and openended play ideas.

wholesale@connetixtiles.com www.connetixtiles.com

JANOD

SMARTMAX

Stop and smell the flowers! Tiny tots aged 1–3 will love building their first floral bouquets with magnetic petal pieces. Let imaginations bloom as they shake, rattle and create four vibrant flowers. Combining safe magnetic play with creative construction, this enchanting set allows little ones to layer petals into beautiful designs while developing fine motor skills and colour recognition. Sparking boundless creativity and encouraging exploration of shapes and patterns, the set is fully compatible with all SmartMax sets and offers endless opportunities for imaginative, hands-on play.

uk@smart.be www.smart.be

SMARTMAX

Little ones aged 1+ will love mixing and matching their very own Animals of the World set. These safe, soft and easy-to-build creatures click together – perfect for tiny fingers. Meet the glorious gorilla, wonderful wolf, delightful dolphin and cutest camel, all bursting with colour and charm. Watch as the animals split in half and connect in quirky ways, sparking creativity, developing handeye coordination and building fine motor skills. Compatible with other SmartMax sets, they bring endless imaginative play to your child’s magnetic universe. uk@smart.be www.smart.be

Welcome to the city! This colourful 120 × 78 cm fabric play mat for children aged 2+ features roads, roundabouts and hidden details to spot – from postmen to newlyweds. Perfect for toy cars, it encourages imagination, vocabulary and observation skills. Nonslip and compatible with Janod’s Cross Roads range, it links with other mats and accessories (sold separately) for endless urban adventures. A charming, interactive way to explore the city, one street corner at a time.

sales@juratoys.co.uk www.janod.com

JANOD

Make bath time a splash with this playful set for children from 10 months+. It includes a ‘Party Under the Ocean’ bath book and 3 fish sprinklers that squirt when squeezed. Follow sea-creature friends – turtles, clownfish, shrimps, and starfish – on their deep-sea celebration. Designed to boost imagination and fine motor skills, the sprinklers open for easy cleaning. A delightful way to make baths interactive, imaginative and full of ocean fun.

sales@juratoys.co.uk www.janod.com

NEW PRODUCTS

CHICCO

Chicco is proud to launch its new range in partnership with Ducati. Inspired by Ducati’s legendary style, the collection features the Balance Bike +, U-GO Tricycle and 1198 Remote Control Toy. From the signature red finish to the sleek frames, every detail reflects iconic Ducati heritage. The 1198 Remote Control Toy brings playtime to life with a handlebar-style remote that mimics a real motorbike and steers in 6 directions for a fun, realistic play experience.

sales@rkwltd.com www.rkwltd.com

LILLIPUTIENS

PAWPRINT

Each Inch Stones pack contains a set of beautiful baby milestone woven badges, complete with keepsake cards to journal each important new moment for parent and child. The badges are also perfect for custom-creating baby blankets and changing bags. In a world of upcycling and parent-personalisation, Inch Stones badges are ever-popular with your parent consumer, and those gift-givers who attend baby showers, naming ceremonies, and when playing the role of ‘My First Visitor’. Join the parent-patch trend today!

matt@pawprintfamily.com www.pawprintfamily.com

HAUS DISTRIBUTION

Adventure-loving toddlers can now explore the world with The Zoofamily, newly launched in the UK by Haus Distribution. Available at Harrods and Scandiborn, the range includes childfriendly digital cameras, a nostalgic video camera, walkie-talkies, binoculars and more – all designed for ages 3+. Crafted from eco-friendly silicone, each lightweight, easy-to-use product inspires creativity, STEM learning and a love for exploration. Combining beautiful design, quality imagery and playful functionality, The Zoofamily encourages little ones to capture life’s moments away from screens.

hello@hausdistribution.com www.hausdistribution.com

Jeanne the cat is the perfect first backpack for little adventurers from 12 months. Soft, charming and adjustable with shoulder and belly straps, it offers comfort and security for daycare or outings. Its 34 × 18 × 13 cm plush design stands upright, has a zip closure for small hands and a contact-details label inside. Big enough for a snack, comforter and treasures, Jeanne adds cuteness to every trip. Made from polyester and cotton, it’s machine-washable at 30° for easy care and endless adventures. Available in additional characters. sales@juratoys.co.uk www.lilliputiens.com

CRAFT BUDDY

Launched in early summer, the Crystal Art Junior range caters to ages 4+ with larger gems, easy-to-use pens and five popular preschool IPs, making it simple for eager young crafters to create a stunning bedroom or playroom display.

trade@craftbuddyltd.co.uk www.craftbuddyltd.co.uk

BEST SELLERS

“Currently it’s a 3D printed range that includes dinosaurs, dragons and octopuses. I have a window display with a giant dragon’s egg and it draws people into the store. LEGO, of course, is a perennial bestseller.”

Above: 3D printed toys are a current sales sensation.

LOCAL SUPPORT

“We have a loyalty scheme that gives 2% credit back to shoppers and every week we add new people to the database. If we don’t have something the customer wants, we’re happy to point them elsewhere.”

BRAND NEWS

“My newest suppliers are Buddy & Barney, and also Tonies – which has had a fantastic reaction. The longest is probably Epoch, with Sylvanian Families.”

TREASURES TOYS

IN NUMBERS

A magnet for kids and families since 2010, Treasures Toys on Wetherby’s High Street stocks an exciting and eclectic range of toys, soft toys, books and games for kids of all ages. Karen Westmorland, who has helmed the business since May 2024 – and overseen a major store revamp and relaunch this summer – runs some numbers for PPS.

TREND WATCH

“Kids are very influenced by what they see on YouTube and TikTok. Sensory is huge, be it visual glittery gems, or things you twist and turn in your hands. I’m excited to have Taba squishies in stock very soon.”

IN BRIEF

• “ We are a team of four.”

• “Around 87% of purchases are made instore and 13% online.”

• “The average customer spend is £18.”

• “We had just one delivery this week. Buying little and often helps to bring constant newness in.”

• “You could fit about 66 large treasure chests in the shop (ideally full of gold!)”

TRADE SECRETS

“This was my first year and it’s been fantastic. Sales have been good, and becoming a Toymaster member means I have great support.”

BEING SOCIAL

“Social media is important for highlighting new products, and for putting me in the frame so there is a face behind the shop. Indie retailers are very much about being part of the wider community, and social media helps us to show that side.”