Progressive Preschool: Guide to Travel Systems & Car Seats

comprehensive than ever. This annual handbook brings together the very best in prams, pushchairs, strollers and car seats, and is designed to remain on the shop floor as a trusted reference guide throughout the year. Combining practical insight with a showcase of the newest launches and on-trend designs, it’s created to inform, inspire and support retailers at every level.

Anyone who attended the 2025 Harrogate International Nursery Fair will have seen firsthand the resilience and dynamism of the wheeled goods and car seat market. Despite ongoing economic pressures, the sector continues to evolve at pace. Manufacturers are relentlessly focused on surpassing safety expectations, responding to the shifting priorities of today’s parents and pushing the boundaries of innovation in both aesthetics and functionality. A stroll through the show aisles – or through the pages of this supplement –highlights just how far the category continues to progress. At retail level, businesses are demonstrating remarkable adaptability too, refining customer service, enhancing instore experiences and exploring creative ways to connect with their audiences.

approvals mean in practice – and why they matter so much to safety-conscious parents.

Turning the spotlight onto retail, we hear from a cross-section of independents and multiples about trading conditions and customer behaviour. They discuss the initiatives helping to drive footfall and loyalty, and share candid feedback on how supplier partnerships can evolve to better support sustainable growth. We also delve into fresh consumer research from Project Baby Magazine, analysing the factors influencing purchasing decisions and exploring why some parents favour in-store expertise while others opt for the convenience of online shopping.

The second half of this issue is dedicated to our product showcase – a curated collection of standout models set to capture attention and earn a place on both retailer and parent wish lists in the months ahead.

As always, this guide approaches the sector from every angle – retailer, supplier and consumer. With valued input from the Baby Products Industry Association, we outline the latest legal requirements surrounding child car seat safety, ensuring retailers are equipped with clear, up-to-date knowledge. We also examine the growing number of voluntary testing programmes manufacturers are undertaking, explaining what additional certifications and

From concept and production through to distribution and final sale, delivering safe, stylish and reliable travel solutions to families is a collaborative effort – something reflected in these pages.

Our sincere thanks go to the Baby Products Industry Association, Project Baby, and the many retailers and suppliers who have contributed their time and expertise to this edition. We hope you find it informative, practical and inspiring.

See you at the Harrogate Nursery Fair in October!

THE PROGRESSIVE PRESCHOOL TEAM: Tessa Clayton, Jo Cassidy, Samantha Loveday, Rob Willis and Mark Grayson

Do you have an innovative new product idea?

The Baby Products Industry Association’s 2026 Concept & Innovation Awards are now open for entry. Free to enter for anyone from parents, students to companies developing new baby and nursery products not yet on sale before 1 October 2026. Shortlisted entrants will present to judges and exhibit at the Harrogate International Nursery Fair.

Download the entry form from www.b-p-a.org - or email info@b-p-a.org

Ifyouhaveanideathat couldshapethefutureof babyproducts,nowisthe timetoshareit.

08 THE LATEST ON CHILD RESTRAINT SYSTEMS

Current CRS regulations explained.

10 TRIED AND TESTED

Everything you need to know about voluntary car seat safety tests.

12 SHOP TALK

How retailers are innovating to super-charge sales.

14 WHAT PARENTS WANT

What influences consumer purchasing decisions? We crunch the data.

restraint systems (CRS), and the important factors retailers need to be aware of.

UK law requires children to use a suitable car seat until they are 12 years old or 135cm tall, whichever comes first.

Child restraint systems must be approved to a United Nations (UN) regulation to be legal to use in the UK, as well as other countries around the world. In Great Britain there are two Regulations for child restraint systems: UN Regulation No. 44 (R44) and UN Regulation No. 129 (R129). This is quite an unusual situation as usually the old Regulation will be replaced when a new one is published, but there is currently no plan to withdraw R44 in GB, although it will likely phase out naturally.

What the law says

R44 is an older regulation first introduced in the 1980s and changes introduced in 2023 mean it can no longer be used by CRS manufacturers to type-approve the majority of new restraints. Instead, they must use the more advanced R129. However, CRS that are already approved to R44 can continue to be manufactured, sold and used in Great Britain, but this changed in some countries last year. Now, across the European Union (EU) and in Northern Ireland, separate legislation is in

restrictions. As yet, the UK Government has not shared plans to stop the sale of R44 CRS, but of course this is subject to change.

Why are there different regulations?

One of the aims of R129 is to reduce the instances of misuse of R44 CRS that have been seen by the emergency services and road safety groups. To this end, R129 promotes the use of ISOFIX for CRS for younger children, simplifies the seatbelt attachment for other CRS types and reduces the risk of parents or carers progressing to the next size of CRS before the child is ready. R129 also keeps children rear facing for longer with a minimum age of 15 months and a minimum height of 76cm for forward facing CRS. Rear facing is deemed to be the safest position in the event of a front impact accident involving very young children.

Knowledge of child injury and biomechanics has also developed and improved, which is reflected in the newest regulation, with better test tools and criteria. The dummies used for testing are more advanced and able to provide much better data to inform testers how much protection is provided by the CRS. They are designed to be human-like in size and in response to impact.

R129 also assesses side-impact protection in a uniform way, something that manufacturers

could claim they had tested for internally, but for which there was no regulatory requirement until now. R129 sets side impact test criteria that all manufacturers must meet.

While R129 specifies a height range, it also specifies weight limits to ensure that the ISOFIX anchorages are not overloaded.

CRS are often referred to as integral and non-integral. An integral CRS has a harness or shield built into it to restrain the child, whereas a non-integral CRS relies on the adult seat belt of the vehicle.

R129 integral CRS must use ISOFIX or a seat belt attachment to secure to the vehicle, but never both together on one CRS and only one belt route is permitted on either type of compliant CRS, regardless of the height/age range it is intended for.

i-Size is often referred to instead of R129, but i-Size is only one element of R129. I-Size CRS have been developed with vehicle manufacturers and ensure that an i-Size CRS will fit in any i-Size seating position within a vehicle.

Other R129 CRS are vehicle specific, which means they have been approved for certain vehicles and are known to fit. If purchasing one of these, it is very important that users refer to the vehicle list to ensure that it is compatible with all vehicles in which it will be used.

There is a third anchor point on ISOFIX CRS, often referred to as an anti-rotation device. In the event of an accident, pitch rotation or tilting forward may occur and this antirotation device is designed to prevent this. Variations in vehicle seat cushions affect the performance of the CRS and it is important that these can be tested on the test bench in R129. These devices allow for this and there are two types:

Top tether: This third anchor point is part of the ISOFIX system. It is a strap that secures the upper rear part of the CRS’s backrest to the back seat of the car.

Support leg: The alternative to the top tether, the support leg is used with both rear facing and forward facing seats. It needs to be extended until it rests on the floor of the vehicle. For vehicles with underfloor storage where the support leg would usually fit, it is necessary to check the owners’ handbook for any instructions about the use of support legs.

R129 is constantly evolving

The latest Regulations for child restraints are constantly being considered for improvement at the United Nations (UN) Working Party for Passive Safety (GRSP). Regulators are working on the 05 series of amendments to R129 that

aim to improve harness fit for premature and small babies.

Regulators and standards bodies are also discussing the next generation of ISOFIX as an entirely ‘plug and play’ system to connect to the car without a top tether or support leg, although this is likely to be long-term work. The Baby Products Industry Association will keep members updated as this is developed and implemented.

Tried d teed

In their mission to go above and beyond when it comes to safety, many manufacturers choose to put their car seats and child restraint systems through extra voluntary tests in addition to the legally mandated ones (R44 and R129). PPS breaks down what the different tests involve and what accreditation means for consumers.

ADAC

The ADAC test, run by the General German Automobile Club (Allgemeiner Deutscher Automobil-Club), is considered one of Europe’s most stringent, testing beyond legal requirements for crash safety (frontal/side), handling, ergonomics and the presence of harmful substances. It is executed using a real car body, with a Kia Sportage being the chosen model since 2025. The test runs twice yearly, in spring and autumn.

In 2025, ADAC made the crash tests tougher, with more demanding frontal and sideimpact simulations, making recent scores non-comparable to pre-2025 results.

The lowdown:

• The ADAC test is well above the legal minimum requirements of R44 and R129.

• The ADAC verdict is based on results in different criteria, with the main ones being safety, operations and ergonomics.

• If a seat covers several weight classes, body sizes or installation types, these are tested separately, and the worst result achieved in a single test is used

• The scoring system uses lower numbers for better performance –0.6–1.5 = very good; 1.6–2.5 = good; 2.6–3.5 = satisfactory; 3.6–4.5 = sufficient;

• Seats are tested for safety in frontal impacts at 64km/h (40mph) and side impacts at 50km/h (31mph).

• The ADAC test uses the latest Q-test dummies.

• Frontal crashes are simulated in a vehicle body instead of a test bench.

SWEDISH PLUS TEST

The Swedish Plus Test is arguably the toughest and most thorough crash test in the world. It was developed by VTI Shock Laboratory in a collaboration with NTF (National Society for Road Safety), Folksam, SIS (Swedish Standards Institute), Volvo, and car seat manufacturers.

The Plus Test focuses on the neck protection of the child as well as overall robust protection. The theory behind the Plus Test is that a child secured in a Plus Test approved car seat has a reduced risk of being exposed to life-threatening high neck forces in the event of a frontal collision.

The lowdown:

• In 2023, the test protocol was updated, and only rear-facing car seats can now be tested.

• The test has a much lower limit for the maximum strain on the neck than other tests.

• Only toddler seats up to 18 or 25kg when approved to R44, or up to 105 or 125cm when approved to R129 can be tested using this method.

• The test uses Q3 and Q6 crash test dummies, representing a three- and six-year-old child respectively. The Q-series dummies are the latest and most advanced child crash test dummies.

The test:

• The crash pulse magnitude is higher in the Plus Test than in type-approval tests, representing a shorter stopping distance and harsher braking, resulting in much higher crash energy induced to the child car seat.

• The crash test pulse represents a front impact of roughly 56km/h (35mph), compared to 50km/h (31mph) in type-approval tests.

• The purpose of the test is to promote rearward facing protection for children up to at least four years old based on real-world evidence.

WHICH? BEST BUY

Which? is a not for profit organisation that aims to protect consumers and make life simpler, fairer and safer for everyone.

Every car seat reviewed by Which? is crash-tested to reveal which ones provide the best protection in a collision. The organisation started testing child car seats in 1967 and since 2003 has been crash-testing them as part of a European test consortium along with International Consumer Research & Testing (ICRT) and the European car clubs.

In 2025, Which? updated the way it crash-tests car seats to be more similar to those carried out by Euro NCAP, the organisation that carries out crash testing on cars to show how well they protect occupants in severe accidents.

As of 2025, the score car seats need to achieve to be named a Which? Best Buy are 77% or more for a baby car seat (i-Size baby or Group 0 or 0+); 69% or more for a toddler car seat (i-Size baby to toddler, i-Size toddler, i-Size toddler to child, Group

both front and side crash scenarios.

• Which? tests car seats on their safety, ease of use and ergonomics.

• Each car seat is awarded a star rating for each of the tests – 5* = excellent; 4* = good; 3* = satisfactory or average; 2* = poor; 1* = very poor.

• Ease of use tests are carried out using real children as well as ‘handling dummies’ and laymen parents.

• The tests are more demanding than the British standard safety tests.

The test:

• In the test, dummies record impact forces on the head, neck, chest and pelvis, accurately indicating the chance of injury.

• Any model scoring 45% or less will be named a Which? Don’t Buy car seat.

• The overall test score is based 50% on safety, 40% on ease of use and 10% on ergonomic assessment.

• Each car seat is subject to a frontal crash at around 31mph with another vehicle travelling at the same speed, and a side impact crash equivalent to two cars crashing into each other at approximately 37mph.

• Seats are crash-tested using each method of installation available for each seat.

With innovative wheeled goods and car seats launching at pace and consumer expectations evolving, retailers are adapting to a fast-moving market and finding new ways to stand out. PPS finds out more.

“Overall, 2025 was positive for us,” begins David Winstanley, director at Winstanleys Pramworld, “with a highlight being the launch of our own brand, Amaati. As always, the challenge has been navigating changing consumer spending habits.” With parents feeling the pinch, value remains a key driver in purchasing decisions, says David. “At the same time, the premium market continues to perform well, particularly where products offer intuitive design, enhanced safety features and added convenience. Recent innovations such as folding carrycots have gained popularity quickly.”

Today’s shoppers are better informed when it comes to car seat safety, David points out, resulting in growing demand for products that offer extended rear-facing or adapt as the child grows. “Social media continues to play a role in purchasing decisions, particularly around design and colourways, while real-life recommendations from other parents continue to resonate.”

As well as rear-facing car seats, compact travel strollers are ‘having a moment’, as families look for products that make daily life easier without compromising on quality. “There’s a noticeable shift towards longevity,” says David. “Parents want items that can be used from birth through multiple stages, so they feel like they’re making a smart long-term investment.”

At online retailer The Nursery Store, rotating and spin-seat car seats are increasingly sought after, states co-founder and md Christy Foster. “Parents are looking for products that combine safety with everyday convenience, and that demand has been a real highlight for us.”

Christy notes that the market has become more competitive, with a rise in very low-priced products. “Rather than competing purely on price, we’ve focused on adding value. Carefully curated bundles have been successful for us. They simplify decision making and allow parents to purchase trusted, high-quality

products together at an attractive overall price.”

The Nursery Store has recently evolved its strategy to introduce more premium and luxury brands, creating a clear good, better, best offering. “Customers increasingly value longevity, design and quality, and many are willing to invest in products that deliver on all three,” says Christy. Trend-wise, warmer colourways are favoured by The Nursery Store customers, with tones such as cashmere, truffle and chocolate growing in popularity. “From an innovation perspective, folding carrycots are emerging as a real game changer,” Christy adds, “especially for families looking for flexibility and space-saving solutions.”

Strollers in unisex darker brown shades are popular with customers at My Baby Stroller in Edgbaston, says co-owner Richard Smerdon. “In addition, a lot of customers are looking at travel systems that will go the distance, with more people going for single-to-double strollers for their first baby.”

Richard welcomes the “constant innovation” that suppliers bring to the sector. “Brands are being very creative; there’s always a new feature that will make parents’ lives easier and this is what’s needed to stop the market being too stagnant.”

As a small independent, business is “always challenging,” Richard admits. “This is particularly true online when big companies have sales on. However, we have had some very strong months. We’ve endeavoured to keep the momentum going with instore events and by offering different bundles. We’re trying different ways of posting on social media and learning what works.” Ultimately, the personal touch is what keeps shoppers coming back. “As a small family team, we offer customers our own experience, humour and honesty. Hard-selling doesn’t work in an industry where the customers are emotionally involved.”

With three stores in London – including a 20,000 sq ft flagship store in Greenwich – and four more set to open by the end of this year, Turkish retailer ebebek offers one of the widest selections of wheeled goods and car seat products in the UK. “Parents can find

everything they are looking for, from entry-level to premium options,” says Rasim Tamer Guzey, global buyer. “We have an in-store buggy test track that allows customers to try pushchairs before they buy, and we can install their chosen car seat in their vehicle free of charge.”

Rasim has noticed a clear evolution towards “conscious consumption” in the UK market: “Consumers are focused on smart investments. All-inone bundle travel system strollers or car seats that grow with the child from birth up to four years are attracting strong interest. Value is no longer defined by the lowest price, but by the product that delivers the longest usage period and the highest safety standards (such as ADAC testing) for the price paid.

“Aesthetics remain a strong factor in buying decisions, with timeless colourways such as black, khaki and sand tones continuing to dominate. However, design must go beyond looking good in a photograph; practical factors, such as how lightweight a product is and how easily it will fit into a car boot, are equally important.”

Among the retailers PPS spoke to, the consensus is that strong supplier support is invaluable when it comes to maximising sales.

“Strong communication is key,” says The Nursery Store’s Christy Foster. “Collaborative launches, ongoing support and thoughtful distribution strategies all help create better outcomes for retailers and, ultimately, for customers.”

Richard Smerdon of My Baby Stroller furthers: “We are only a small business, and I find it so helpful when the account managers reach out with advice or things they’ve noticed. Any indie incentives are really helpful to our business so we’d always want to see more of that.”

“We view our relationships with manufacturers and suppliers as long-term strategic partnerships,” explains ebebek’s Rasim Tamer Guzey. “There are several areas where supplier collaboration could positively impact our operations, such as by ensuring consistent stock availability for high-demand hero products and being agile in decision-making to quickly remove bottlenecks. We also expect suppliers to collaborate closely on in-store activations, staff training and exclusive launches. We position our stores as experience centres, and suppliers can use these spaces more actively to tell their brand stories.”

Wha

parts

systems? With the help of Project Baby magazine, PPS digs into the data to find out where consumers are choosing to buy, the reasons behind their choices and how they rate their retail experience.

Project Baby’s online survey saw parents offer their feedback on a range of subjects relating to their wheeled goods and car seat retail experiences, both positive and (occasionally) negative.

STORE OR SITE?

The majority of parents surveyed (54%) had made their purchase from an online site, while 46% had shopped in a brick-and-mortar store.

factor. Staff knowledge and expertise was named by 50% of respondents, while product demonstrations were an attraction for 42%. Instore events and offers were a draw for around 17% of respondents.

DIGITAL DEALS

When spending so much money you want to know it’s the right item for you, and the staff really helped with that “ ”

Of those parents who chose to shop face to face, a chance to ‘try before you buy’ was the chief incentive, with 58% citing it as a major

Online promotions caught the attention of 42% of parents who chose to shop online, while product range attracted 17%. Multi-product bundle deals (8%), product availability (8%) and product range (16%) were also cited, but for 33% of those surveyed, other factors came into play, with one disabled respondent stating that getting an online delivery was easier for them than going to a store to fetch the product themselves.

KEY PURCHASE DRIVERS

Safety – unsurprisingly – was named by 100% of respondents as the number-one concern when buying a car seat. When purchasing a travel system or pram, other factors came into play, namely quality (38%), value for money (8%), longevity (8%) and ease of use (6%), with safety cited by 23%. The remainder of the sample named additional factors, such as the size of the seat, as important. With so many products to choose from, 23% of parents used AI to help narrow down their purchase choices.

WHERE DID YOU CHOOSE TO MAKE YOUR PURCHASE?

Buying in store meant we got a real feel for the car seat and the reassurance that it was fitted correctly

DECISIONS, DECISIONS…

Whether buying from a shop or a website, a large number (69%) of parents surveyed mentioned prior familiarity with a brand as a major factor in deciding what to buy. In-store advice held sway with 54%, word-of-mouth advice from friends and family was important to 46%, while online parent and baby sites and social media accounts influenced 23% and 15% respectively. Of those respondents citing ‘other’ reasons, one mentioned seeking out clear scientific evidence when deciding on the safest product to buy.

THE OVERALL EXPERIENCE

For those parents who shopped in store, the buying experience was largely a positive one. When asked ‘How helpful was the store assistant?’, the average score out of 10 given

I knew more about the products I wanted to test than the salesperson did!

for both product knowledge and fitting/demonstration services was 6.85. When questioned about what might improve the in-store experience, individual responses ranged from “not needing to book an appointment” and “price-matching online deals” to “more space to push the prams”.

I would have made a purchase in store but they wouldn’t price-match “ ”

make extended rear-facing (until 7 years old) more accessible to everyday families.

For many UK parents, the decision to move a child into a forward-facing car seat feels like a milestone. However, safety research consistently shows that rear-facing travel dramatically reduces the forces placed on a child’s developing head, neck and spine in a frontal collision.

Axkid’s Minikid Core is a rear-facing car seat designed to remove two of the biggest barriers to extended rear-facing: complexity and vehicle compatibility. Approved from newborn to approximately 7 years (40–125 cm, up to 28 kg), Minikid Core offers long-lasting rear-facing protection in a simplified, belt-installed design –with no tether straps required.

• Peace of mind for parents: Minikid Core has passed the world’s toughest car seat safety test, the Swedish Plus Test, and comes with a five-point harness and side-impact protection as standard.

• A seat that grows with them: The infant insert supports newborn positioning. As children grow, the 8-position headrest, 3-position anti-rebound bar, long back length, generous seating space and DualRecline options ensure extended comfort.

• Hassle-free installation: The seat installs using the vehicle seatbelt and Axkid’s integrated SafeLock system, working in combination with a support leg and adjustable anti-rebound bar for a stable, secure fit without the need for tether straps.

• Designed for real family life: Unlike some extended rear-facing seats, Minikid Core is suitable for a wide variety of vehicles, including small cars, thanks to Axkid’s CompactFit design – even allowing three seats across in many models.

Training & support

Axkid supports retail partners with strong product training, sales tools and after-sales service, including installation guides, compatibility checks, marketing materials and accessories to drive sales. Dedicated technical support, spare parts management and open communication channels ensure efficient service and ongoing collaboration.

Dates for the diary

Kind + Jugend, Köln, Germany – 15–17 September 2026

UK order enquiries: orderuk@axkid.com

General information and support: salesuk@axkid.com

ago was a defining moment, elevating the category with a focus on elegance, detail and technical performance, while the Oyster brand has been a trusted and consistent force within the nursery industry for close to 20 years.

EGGX

The eggX stroller is set to redefine luxury travel systems as it introduces innovative design features that will be sure to stand out in today’s market.

For everyday convenience, the eggX folds with the seat unit attached, whether parentfacing or world-facing. The seat unit and carrycot can also be positioned on a forward point on the chassis to create additional space for the ride-on board.

With its combination of innovative engineering, flexible configurations, and signature egg styling, the eggX represents the next evolution in premium pushchair design. It will be in available in three colourways: Mink, Panther and Sage.

At the core of the eggX is a unique extendable wheelbase, designed to make the parenting journey much easier. The extending axle incorporates a built-in rideon board for an older child while also creating space for tandem mode, with 12 approved configurations for multiple seating and carrycot combinations.

EGG SKY

The egg Sky stroller offers a stylish, lightweight, well-priced solution for modern families. Weighing just 8kg, the compact stroller features a one-hand fold, IATA cabin-approved dimensions, and a lie-flat seat suitable from birth to 22kg, making it ideal for travel and everyday outings.

Retailers can also look forward to an exciting F1 collaboration with the egg Sky arriving later this year, bringing a fresh aesthetic and limited-edition appeal to the popular travel stroller. Designed to capture attention both in-store and online, this special release is expected to offer a distinctive new look that will generate strong interest, with a competitive price point.

NEW CAR SEATS

The new egg Shell 360 and Oyster Capsule 360 from BabyStyle are i-Size (R129) approved infant car seats, suitable from 40–87cm.

Used with the corresponding ISOFIX base, they offer 360° rotation for easy access, while an antimisuse button helps prevent forwardfacing, encouraging rearward facing travel.

Features include side-impact protection, removable newborn inserts, a one-pull height-adjustable headrest and a UPF50+ canopy, plus a lie-flat position with recline adjustment when used on the chassis. A 5-second memory release button and one-hand ISOFIX base removal add everyday convenience.

The egg and Oyster Toddler 360 car seats are designed for the next stage, with i-Size (R129) approval and 360° rotation on the ISOFIX base.

They allow rearward-facing travel from 40–76cm and forward-facing from 76–105cm. With recline adjustment, a one-pull height-adjustable headrest, side-impact protection and removable inserts, the Toddler 360 combines safety, comfort and practicality for growing families.

All four of the new egg and Oyster car seats will be available in matching collection colourways for egg3, Oyster4 and the Oyster Vee.

OYSTER OCEAN ROCKER

The Oyster Ocean Rocker features O and U swing motions with three speeds, plus a W swing motion with one speed, alongside a timer with 15, 30 and 45-minute settings and a music function with three volume levels.

With two adjustable seat height positions, the Ocean Rocker can also convert into seat mode by removing the harness, making it suitable for children up to 30kg.

Available in Buttermilk, Mink and Stone.

OYSTER VEE

The Oyster Vee, joining the Oyster range this summer, is a versatile and practical travel system designed for modern families. Its carrycot folds in half on and off the chassis and stands freely when folded, whether the carrycot or seat unit is attached.

The system includes a magnetic internal divider in the shopping basket and offers a one-box solution with seat unit, carrycot, chassis, multi-car seat adaptors, height increasers, bottle holder, footmuff and backpack. The seat unit is suitable from birth up to 22kg, while the carrycot features dual ventilation and a UPF50+ canopy for comfort and protection. ways include Chocolate, Liquorice and Vanilla.

Training & support

• Dedicated sales representatives visit regularly to support retailers with any information they may need.

• Retailers can access the Oyster and egg Retailer Hubs –which will be getting an improved makeover this year.

• A consistent flow of marketing provided with digital and social content. POS materials provided with the new products, including totems, placards and leaflets.

Dates for the diary

Harrogate Nursery Fair – 18–20 October 2026

info@eggstroller.com info@babystyle.co.uk 01509 816444

Where fashi mts

SAFETY FIRST, ALWAYS

carved a name for itself with prams that balance fashion and function in equal measure. The result? Beautifully made strollers that don’t just look the part but are crafted to last the journey, from those first newborn outings to busy toddlerhood and beyond.

For over 50 years, Bébécar has designed and manufactured prams in Portugal, managing every stage in-house – from the first sketch to the final stitch. This hands-on approach ensures complete control over quality, design and the values the brand was founded on: safety, comfort and timeless European craftsmanship.

A wide choice of chassis finishes and exclusive fabrics allows parents to personalise their pushchair, from modern monochrome to vintage-inspired styles. Bébécar pushchairs, car seats and accessories are developed using advanced technology and meet the highest standards of quality and safety, ensuring the wellbeing of every baby.

At Bébécar, safety is never compromised. Every pram is put through rigorous testing, not just to meet but to exceed European safety standards.

Thoughtful details make all the difference: anti-plagiocephaly mattresses to support healthy head and spine development, nontoxic, breathable fabrics, secure suspension and locking systems.

STYLE THAT FEELS SPECIAL

For parents, choosing a pram is also about falling in love with how it looks, and Bébécar’s Privé collection takes style to another level. Drawing inspiration from haute couture, interior design and contemporary lifestyle trends, the collection uses exclusive fabrics you simply won’t find in other nursery brands.

From glitter finishes that catch the light in the softest shimmer to rich tweeds inspired by classic couture, the fabrics are fashion-led but practical enough for everyday life, transforming a pram into something far more personal and bespoke.

DESIGNED FOR MODERN FAMILY LIFE

The MiniPop is built to keep up with modern parenting. This ultra-convenient stroller delivers maximum performance without compromising on comfort or style. Featuring Bébécar’s renowned engineering and a fashion-first design philosophy, it’s the goanywhere essential choice.

Boasting an ultra-compact 54cm chassis, this elegant stroller is lightweight yet packed with premium features to make everyday life easier. Thanks to four-wheel suspension and ballbearing wheels, it glides effortlessly and can be steered with just one hand. The wheels are designed to absorb bumps and uneven surfaces, ensuring a smooth, comfortable ride for your little one.

Elegant, versatile and thoughtfully engineered, the new Bébécar FACE brings together sophistication, comfort and trusted Bébécar craftsmanship in one beautifully designed travel system.

The spacious carrycot features a three-layer fabric construction for excellent insulation, alongside a reclining backrest, extendable hood with UPF50+ protection, ventilation panels and the signature Bébécar Softfresh mattress

MiniPop

THE FUTURE OF PRAM DESIGN

Bébécar’s prams have evolved to be lighter, more compact and multifunctional, meeting modern parents’ need for practicality, durability and style.

The ultra-compact reversible seat unit can be used up to 22kg, offering ergonomic support and seasonal covers for year-round comfort. The system is completed with a telescopic folding chassis with one-hand fold, suspension and durable wheels for effortless everyday use.

The brand’s hero prams – the Stylo Class and Ipop – continue to lead the way with their enduring design, premium materials and meticulous craftsmanship. These models are proof that while the market changes, the demand also remains for traditional, refined prams.

Because ultimately, a pram isn’t just for transporting your baby – it’s about creating memories and milestones when stepping out into the world. And with Bébécar, parents can

Training & support

Retailers are supported with marketing assistance, a range of POS and consumer leaflets. In-store training is provided to help deliver hands-on, expert guidance. Alongside retail partnerships, the brand is investing heavily in digital activity. From showcasing educational USPs to storytelling through lifestyle content and highlighting real families using its products, Bébécar aims to build an emotional connection with its audience.

CONTACT

Website: www.bebecar.com/uk/ Instagram: @bebecaruk

For stockist enquiries email Phil.bosher@babycentral.co.uk

BeSafe’s

next gerai of rear-facg

Rooted in Norway’s long tradition of safety and shaped by harsh driving conditions, BeSafe has spent over 60 years perfecting child protection on the road. That dedication continues into 2026 with upgrades to Beyond² and Stretch².

THE PROVEN SUPERIORITY OF REAR FACING SAFETY

A newly published longterm Swedish study from Folksam (1992–2024) examined all fatal car crashes involving children aged 0–6. The findings are clear: 48% of children aged 0–3 might have survived if they had been rear-facing. This underlines why BeSafe continues to lead in extended rear-facing innovation – and why these next generation seats bring even stronger safety and comfort features for today’s families.

GO BEYOND2 – THE FIRST STEP IN THE BEYOND SYSTEM

The Go Beyond2 gives newborns the safest possible start from day one, as part of the modular Beyond system.

BeSafe is currently the only brand on the market offering a true lay-flat function while the car is in motion, with its Active Lay Flat. This allows newborns to lie in a natural, fully supported position during travel, while automatically shifting into the safest angle during a collision.

Offering a product lifespan of up to 15 years, BeSafe proves the enduring strength and material integrity behind its seats, made for families who expect long lasting quality.

KEY FEATURES:

• Active Lay Flat technology allows babies to lie flat while on the move

• Rotation towards the door for easier access

• 5-point harness for optimal safety

• Universal Level Technology, providing the perfect angle in all cars when used with the Beyond base

• ISOfix or belt installation options

• Compatible with most strollers for a seamless travel system

• Airplane approved for travelling families

BEYOND2 AND BEYOND2 360 – AWARDWINNING

INNOVATION,

NOW UPGRADED

After the infant stage, families can move to the Beyond2 modular seat, continuing the journey using the same base.

The upgraded Beyond2 retains the features that made the original award-winning, while further improving comfort and ease of use. Parents can choose between the standard Beyond2, or Beyond2 360, offering full 360° rotation.

KEY FEATURES:

• Award-winning modular design within the Beyond system

• Rotation towards the door or full 360° rotation (Beyond2 360)

• Blocking mechanism supporting extended rear-facing

• Easy recline and generous legroom

• Universal Level Technology, providing the perfect angle in all cars when used with the Beyond base

• Dynamic Force Absorber for advanced side-impact protection

• Magnetic Belt Assistants for easier harnessing

• Enhanced comfort with the new Ergo Cushion

STRETCH2 – REAR-FACING FREEDOM UP TO SEVEN YEARS

Stretch2 is engineered for long term rear facing protection, shaped by the harsh and varied Norwegian driving landscape where safety demands are exceptionally high.

The upgraded Stretch2 is designed for children from six months up to seven years (36kg), far beyond the limits of most car seats.

Approved by the Swedish Plus Test, Stretch2 delivers exceptional safety performance. Its rigid EXO frame construction absorbs energy in a collision, while flexible belt installation ensures the seat fits securely in almost any vehicle.

KEY FEATURES:

• Rear-facing from approximately 6 months to 7 years (36kg)

• Swedish PLUS Test approved

• Exceptional legroom for growing children

• Easy recline adjustment

• Magnetic Belt Assistants for simple harnessing

• Flexible belt installation for compatibility with most vehicles

• Rigid EXO frame construction for enhanced crash protection

COMFORT REIMAGINED: THE NEW ERGO CUSHION

A major upgrade across both Beyond2 and Stretch2 is the introduction of the Ergo Cushion.

Certified as back-friendly by AGR, the Ergo Cushion supports the natural lumbar curve of a child’s spine. This is particularly important during key stages of back development.

FRESH LOOK: NEW PREMIUM SOFT BREEZE FABRICS

The upgraded BeSafe seats are now available in premium Soft Breeze fabrics in two new colours, Dark Sand and Meadow Green. The Soft Breeze fabric also enhances airflow, helping children stay comfortable on warmer days or longer journeys.

Training & support

BeSafe provides comprehensive retailer support, including in-store training across the full product range, marketing assistance and a variety of engaging POS materials.

CONTACT

James Harrison – Country manager

Sarah Evans – Regional sales, training and merchandising

Email: support.uk@besafe.com

Brish

The Ultimate Collection redefines luxury with world-class craftsmanship, cutting-edge innovation and top-tier safety. From featurerich travel systems to high-end car seats, these are the must-haves for parents.

WOW 3

The Wow 3 range is a customer favourite, combining style, functionality and versatility.

Available in nine stunning colours, it’s sought after by parents looking for a luxury, feature-packed travel system that stands out. Did you know? All Cosatto travel systems are Tiny Boot Approved.

WOW 3 SPECIAL EDITION

Introducing the Wow 3 Special Edition, with enhanced detailing and a more premium finish. From the soft leatherette backpack with bespoke lining to the colour-coded frame, every element is designed to stand out.

Signature touches – including statement branding, embossed wheel pips, an enhanced footmuff liner, and luxury fabrics and textures – set it apart, adding a refined, design-led edge.

Built on the same trusted performance and functionality as the Wow 3, the Special Edition combines durability with elevated styling. Complete with coordinated accessories, including a parent organiser, it offers a more polished, fashion-forward take on an already versatile favourite.

ACORN RECLINE

The new Acorn Recline car seat offers outstanding safety, comfort and flexibility for growing families. Safety is paramount, with advanced side-impact protection and energy-absorbing materials meeting the highest standards to keep your child secure on every journey.

The seat can be adjusted to four different positions on the Wow 3 stroller chassis, and is designed to fit seamlessly with the Acorn 2 i-Size rotating family base as part of a futureproof modular system.

Combining innovative safety features, versatile positioning and compatibility with the modular base, the Acorn Recline is a must for modern families.

The Select Collection delivers Cosatto’s signature style, quality and ease of use. Packed with intuitive features, these products make parenting effortless while offering outstanding value.

GIGGLE 4

Giggle 4 sets a new standard as one of Cosatto’s most popular travel systems. Combining stylish design with upgraded features and practical functionality, it has quickly become a favourite among parents seeking reliability and ease. Offering great value, it starts from just £399.

SENSORY HOODS

Discover love-at-first-sight prams with Cosatto’s famous storytelling patterns on the inside. Providing an enchanting backdrop for your developing child, Cosatto’s fabric lining prints are designed to engage little brains as they learn about the world from their pram. These scientifically crafted fabrics are developed in partnership with the UK’s leading Baby Lab at the University of Sussex. No other pram looks like a Cosatto. No other pram keeps your baby happy like a Cosatto.

Training & support

Cosatto is your partner in growth, offering everything from HQ retailer training and virtual sessions to group training, live support, dedicated account managers and branded POS materials – all designed to help you succeed year after year. New in-store stands are now available: Ultimate stands with TVs for an immersive experience, and Select stands showcasing the new Giggle 4 range.

CONTACT

For more information contact Steve Birds, Head of Independent Retailers: steve.birds@cosatto.com

at providing families with safer and more comfortable solutions that integrate into their lifestyle. Each year CYBEX evolves and innovates and 2026 is set to be no different…

TALOS S LUX

All you need for adventurous living is the CYBEX Talos S Lux. It has a crossover seat with a complementary shell that gives a newborn baby their own soft cot with an ergonomic lie-flat position. The CYBEX Talos S Lux features off-road suspension on the front wheels and rear frame for a smooth ride on all surfaces, helped by puncture-proof tyres and mudguards.

SIRONA TI

CYBEX, a global leader in child safety, mobility and design, proudly introduces the Sirona Ti, its newest addition to the flagship Platinum Line. The Sirona Ti delivers outstanding safety, advanced functionality and premium comfort from birth up to approximately 4 years. Its integrated base enhances convenience, simplifies installation and helps minimise the risk of misuse.

From newborn to toddler, the Sirona Ti grows with the family. A removable newborn inlay ensures a safe position from birth, giving all the ergonomic support babies need.

GOLD COMPACT STROLLERS

CYBEX introduces the new 2026 collection for its travel and comfort buggies within the Gold line portfolio, featuring design updates and a unique range of modern colours. Modern parenthood is meant to be full of adventure, cool, easy and fun, and each of the CYBEX Gold Line buggies has been created precisely with this in mind. The CYBEX Libelle, Beezy and Melio have all been updated and will be available in all the usual favourite colours as well as the trendy new Chocolate Brown and Cinnamon Yellow.

LAYA CARRIER

LAYA is the newest CYBEX baby carrier: the parents’ sidekick from day one, helping them carry, feel and connect. The LAYA features selfadapting stretch fabric that wraps naturally around the baby’s body and grows with them. Adjustments feel easy and natural, bringing intuitive and extraordinary comfort.

Parents can slide their hands into the kangaroo pocket to create a close bond with their little ones. Soft, breathable mesh fabric keeps the baby close. The carrier features magnetic buckles that snap into place with one smooth motion, making LAYA safe for the child and effortless for the parent. And because life with a baby means pockets are always a blessing, LAYA keeps essentials at hand with a detachable, small and stylish coin purse.

The LAYA carrier will be available in five modern shades: Magic Black, Almond Beige, Fog Grey, Chocolate Brown and Dune Grey.

Training & support

Retailers can continue to expect regular visits from their dedicated CYBEX sales representative. The sales team offer dedicated training for store staff on all new products and refresher training. If you are a new starter, the team will be happy to come into store and offer support. CYBEX has recently moved into a new office in Rugeley, Staffordshire, where different events and training sessions are held regularly.

• All retailers can access the CYBEX UK & Ireland Marketing SharePoint to discover new launch information, key dates, marketing assets and regular social media content.

• CYBEX has a WhatsApp community where the marketing team provide social media content.

• The CYBEX sales representatives and the marketing team are always on hand to support with social media and creation of reels or content.

• Access to branded POS display materials and POS selling tools – hangtags, totems and much more.

Dates for the diary

• Don’t miss CYBEX at the Harrogate International Nursery Fair (18–20 October 2026).

• Get in touch with your sales representative regarding visiting the CYBEX UK showroom to see products, create content or receive dedicated training.

CONTACT

Sales enquiries: emea-ukcontact@columbustp.com

Fr car sea to

Doona reimagines how families travel with a baby. The fully integrated car seat and stroller transforms in seconds, allowing parents to move seamlessly from car to pavement without the need for a separate pushchair frame. Smart engineering and thoughtful design combine to create a simple, practical solution for everyday journeys. Compact, safe and easy to use, Doona is designed to simplify life on the move.

smooth motion.

There’s no separate chassis to carry and no complicated setup. From quick errands to longer outings, Doona allows parents to move between car and street effortlessly, without disturbing their baby.

DESIGNED FOR LIFE ON THE MOVE

Lightweight and compact, Doona is ideal for busy urban life.

It moves easily through tight spaces, lifts in and out of the car with ease and is perfectly suited to taxis, public transport and travel. With no separate pushchair frame required, it offers a practical alternative to traditional travel systems.

SAFETY COMES FIRST

Every Doona model is engineered with safety at its core.

A robust shell structure, advanced side impact protection and a secure five-point harness help keep babies protected on every journey. Each model meets strict European safety standards, providing parents with confidence both in the car and on the move.

THE DOONA RANGE

DOONA+

The original car seat and stroller that introduced the innovative integrated wheel design. A practical all-in-one solution for everyday journeys.

DOONA i

Compliant with the latest R129 (i-Size) safety regulation, Doona i maintains the signature car seat-to-stroller transformation in line with current standards.

DOONA X

The latest evolution of the concept, introducing enhanced comfort features including a lie-flat recline, while maintaining Doona’s iconic integrated design.

ONE SMART SOLUTION

By combining a car seat and stroller into one compact product, Doona simplifies daily travel for parents and caregivers.

A single, integrated design that moves effortlessly from car to street – helping families get where they need to go with ease.

Training & support

• Dedicated sales representative for personalised assistance.

• Bespoke POS and product displays to enhance in-store experience.

• Digital brochures and assets, ensuring seamless online and in-store marketing.

• A wide range of customisable digital content upon request.

Dates for the diary

• Book an appointment with the sales team at any time to see the collection.

• Glasgow Pram Show, 17–19 April 2026

• Harrogate Nursery Fair (on the CuddleCo stand), 18–20 October 2026

CONTACT

CuddleCo sales team (UK distributor): sales@cuddleco.co.uk

a Productsdifferce tha make

Graco’s award-winning Turn2Me range is a firm parent favourite. It makes getting little ones in and out of a vehicle easier than ever, while meeting R129 safety standards.

The Turn2Me DLX i-Size R129 model recently secured a Bronze award at the 2026 Mother & Baby Awards, and was recognised with an impressive 2.4 score in the Spring 2025 ADAC test, reinforcing Graco’s reputation for excellence in child travel protection.

Ideal from birth to four years (40–105cm), the Turn2Me DLX i-Size R129 (RRP £190) delivers effortless 360° rotation, one-click ISOFIX installation and plush newborn inserts. With built-in ventilation and TrueShield Side Impact Protection, it’s designed for comfort, safety and ease from day one.

For extended use, the Turn2Me Grow i-Size R129 (RRP £250) supports children from birth to seven years (40–125cm). With 360° rotation and smooth transitions across rearwardfacing, forward-facing, and highback booster modes, it’s built for every stage. Safety Surround TrueShield Side Impact Protection adds an extra layer of reassurance.

NEAR2ME DLX BUNDLE

The much-loved Graco Near2Me DLX pushchair has a stylish frame design that gives little ones even more seat room while keeping them close when out and about, thanks to its innovative Slide2Me technology. The Near2Me DLX is now available as part of a great-value special bundle, including the SnugLite i-Size R129 infant car seat, SnugTurn i-Size R129 rotating car seat base and Near2Me DLX carrycot – all for an incredible price of just £500.

TAVIRA TRAVEL SYSTEM

Suitable from birth to 4 years (0–22kg), the Tavira travel system delivers impressive practicality at the accessible price point of £120. Its one-hand gravity fold makes packing away simple and the SnugLite Eco i-Size R129 infant car seat attaches directly to the stroller without adapters, making transitions between car and pavement effortless. Comfort features include a 4 position recline, 2 position adjustable calf support, smooth touch harness and UPF 50+ canopy. The parent tray is perfect for keeping those must-haves close to hand when out and about.

REVAYA TRAVEL SYSTEM

The Revaya travel system, available at £150, offers all the core benefits of the Tavira system but with added versatility. Suitable from birth to 4 years (0–22kg), its standout feature is the smart reversible handle, enabling quick switches between parent facing and world facing modes and a one-hand gravity fold. Like Tavira, the SnugLite Eco i-Size R129 infant car seat is also included with the system and attaches easily with no adapters required.

Training & support

Graco offers a range of support to all its retailers, from marketing materials to training and detailed product information, including bespoke packages to suit their individual needs.

Dates for the diary

Harrogate International Nursery Fair, 18–20 October 2026

CONTACT

Sales enquiries: Graco sales team on 01889 808900 or uksales@allisonbaby.co.uk

 the go Suppog fies

style, Lite N Care, Fly N Care and Fold N Care represent the next step in smart mobility from hauck.

LITE N CARE YOUR ULTRA-LIGHT CITY AND TRAVEL PUSHCHAIR MADE OF CARBON FIBRE

Award winning design: Recipient of a 2026 German Design Award and winner of the Kind + Jugend Innovation Award 2025, as well as two Loved by Parents 2026 awards: Best Innovative Stroller (Platinum) and Best Lightweight Stroller (Gold).

Only 5.5kg: Whether you’re navigating narrow streets, climbing stairs or catching a flight, the extra-light carbon frame makes Lite N Care easy to manoeuvre without compromising on stability or comfort.

Perfect for travel and day trips: With just one hand, you can fold the pushchair down so compactly it fits in the cabin luggage

of many airlines (IATA-compliant). The shoulder strap lets you carry it effortlessly and keep one hand free.

Grows with your child: Suitable up to 22kg. The long, adjustable backrest and footrest with reclining function ensure a comfortable position whether baby is napping or watching the world go by, while the swivel bumper bar makes getting in and out easy.

Sun canopy and XL ventilation: Lightweight fabrics, UPF 50+ canopy and XL mesh panels provide shade and airflow while allowing a clear view of your child.

Sporty and elegant: Leather-look accents on the handlebar and bumper bar add a modern, stylish touch.

FLY N CARE

ULTRA-COMPACT TRAVEL PUSHCHAIR FOR MOBILE PARENTS

Built for life on the move: Weighing just 7.5kg and folding to 55 × 45 × 24.5cm, Fly N Care fits most overhead compartments and meets IATA guidelines. (Check individual airline rules.) Auto-fold allows easy one-handed folding and shoulder carry.

Comfortable and secure: The one-handed adjustable backrest with reclining position, soft seat pad and 4-way suspension on the puncture-proof EVA wheels ensures comfort from birth up to 22 kg. The removable swivel bumper bar makes getting in and out easy, while the easily adjustable 5-point harness keeps your little one safe.

Sun protection and ventilation: The extendable sun canopy (UPF 50+) provides a pleasantly shaded spot for your baby. Large mesh inserts ensure excellent air circulation. Seat cover and liner are washable.

FOLD N CARE LIGHTWEIGHT UMBRELLA PUSHCHAIR

A practical travel companion: Perfect for short trips and holidays, Fold N Care is lightweight (7.6 kg), sturdy and suitable for children from 6 months to 22kg.

Easy to carry: Folds down compactly in seconds. A practical carry handle on the frame lets you transport it easily with one hand free.

Safety as standard: The Fold N Care features hauck’s trusted 5-point harness system and a UPF 50+ canopy with mesh window to shield little ones from the sun.

Comfort in any situation: With 4-wheel suspension, swivel front wheels and lockable EVA wheels that provide stability on rough terrain. The 5-position backrest and 2-position footrest allow your child to sit comfortably upright or recline.

Making life on the go easier: A detachable bumper bar allows quick ins and outs. The XL basket (up to 3kg) and large canopy pocket provide plenty of space for essentials.

Training & support

Hauck’s retail partners benefit from a dedicated sales contact and personalised guidance whenever needed. A full range of support materials – including social media and digital marketing assets, as well as tailored resources for product launches or seasonal campaigns – are available via hauck’s SharePoint, ensuring partners have everything they need at their fingertips.

Dates for the diary

• Kind + Jugend – 15–17 September 2026

• Harrogate Nursery Fair – 18–20 October 2026

E-mail: info@hauckuk.com

manufacturer, born in London’s fashion district in 1933. Style and innovation, along with quality, safety and functionality, remain at the heart of every single iCandy product.

From the iconic Peach to the lightweight Pip and the refined Core 2, the iCandy collection offers thoughtfully designed solutions for every stage of modern family life. This product excellence is matched by the strength of iCandy’s retail partnership support. Account managers, through regular personal visits, offer hands on guidance, while consistently strong stock availability and a notably low returns rate help deliver customer confidence and continuity. Industry leading communications, comprehensive staff training and tailored in store events ensure partners are equipped to bring the iCandy experience to life in a way that reflects the brand’s heritage, innovation and benchmark quality.

PEACH 8

Tailored to perfection: the next generation The Peach 8 marks a new era in design evolution, innovation and luxury. Building on the legacy of its celebrated predecessor, the iconic globally acclaimed Peach 7, this latest model signals a refined step forward for the much-loved range.

Available in eight distinctive colourways, the Peach 8 includes four defining main range colourways – Black, Grey, Porcini and Taupe –and four bespoke EDITIONS colourways: Coffee Bean, Biscotti, Coco and Pecan. Each showcases a bespoke chassis, premium fabrics and contemporary aesthetics designed to elevate everyday strolling into a statement of style.

The eighth generation of Peach introduces a series of thoughtfully engineered features designed to enhance usability, comfort and convenience in every detail. A new collapsible carrycot allows for easier storage and transportation, while ventilation panels at both the head and foot more than double the airflow of Peach 7, delivering an impressive 1,300cm2 of total carrycot ventilation – an increase of 120%.

Extended canopy coverage provides essential shade for nap times or sunny days, complemented by a refined cut-and-sew design across the carrycot and seat unit.

The Peach 8 converts effortlessly from a single to a double or twin pushchair on the same single footprint – ideal for growing families or siblings close in age, without compromising manoeuvrability or style. Each pushchair is crafted using recycled fabrics made from recycled polyester yarn, equivalent to approximately 134 plastic bottles. An improved ergonomic carrycot and seat unit release system ensures effortless transitions, while the flip-flop friendly brake, with colour indicator below the integrated Ride-on Board, adds everyday ease and reassurance.

Training & support

• Regular visits from dedicated iCandy account manager

• Full product training including access to instructional videos

• Access to the iCandy Press Lounge, which hosts a huge range of iCandy assets, including product and lifestyle imagery, social media content, brand guidelines, logos and digital banners

• Bespoke display opportunities

• POS materials

• Social media and content support from in-house team

• iCandy University Days

Dates for the diary

• Kind + Jugend – 15–17 September 2026

• Harrogate International Nursery Fair – 18–20 October 2026

CONTACT

Sales enquiries: iCandy.sales@icandyuk.com

Leadg the y 

Baby Wne for 2026

Inglesina continues to support modern families with thoughtfully engineered products rooted in Italian design and a long-standing Baby Wellness philosophy. Developed in collaboration with baby wellness experts, the brand’s approach focuses on supporting babies’ comfort, posture and healthy development from the very first days.

products designed to support families from the very first days.

STRONG FOUNDATIONS IN TRAVEL

Inglesina’s travel systems remain a central part of the range, offering retailers a premium, design-led solution for customers seeking comfort, versatility and refined styling.

A key highlight for 2026 is the Darwin Infant Recline Evo, featured within Inglesina’s Quattro Systems. The updated design offers 20% more recline compared to the previous version, supporting a more ergonomic resting position for babies during travel, while the seat is 700g lighter, making it easier for parents to carry and handle.

Within the travel system collection, three models continue to offer clear solutions for different lifestyles.

Electa remains a compact, lightweight option ideal for urban living, soon available in the new Hangar Beige and Loft Green colourways.

Aptica, a core model within the range, introduces the new Essence Mokka colourway as a key hero finish alongside Crystal Grey and Vicuna Beige.

Aptica XT delivers enhanced performance for families seeking off-road capability, with large wheels and advanced suspension, soon available in Himalaya Blue, Tundra Beige, Taiga Green and Magnet Grey.

GROWING MOMENTUM IN LIGHTWEIGHT STROLLERS

The lightweight stroller category continues to present strong retail opportunity, with Inglesina expanding its offer to meet demand across different lifestyles and use cases.

MAIOR – Big wheels suitable for all-terrain adventure.

QUID 3 – Ultra-compact and travel friendly for smaller homes and holidays.

NOW – Smooth one-touch fold designed for quick, everyday convenience.

THE WIDER INGLESINA RANGE

The Elysia Feeding Pillow was developed in collaboration with baby wellness experts, and is designed to support a more ergonomic and comfortable feeding position for both parent and baby. Its wellness credentials and gifting appeal make it a natural add-on in store.

Within the home category, the Fast High Chair continues to resonate as a practical, space-conscious mealtime solution, while the Welcome Pod supports comfortable, supervised rest during the early months –helping retailers present a more complete in-home offer.

Training & support

• Baby Wellness Workshops for expectant parents run by a registered midwife and product sales trainer.

• Dedicated sales representative for personalised assistance.

• Bespoke POS and product displays to enhance in-store experience.

• Digital brochures and assets, ensuring seamless online and in-store marketing.

• A wide range of customisable digital content upon request.

Dates for the diary

• Book an appointment with the sales team at any time to see the collection.

• Glasgow Pram Show, 17–19 April 2026

• Harrogate Nursery Fair (on the CuddleCo stand), 18–20 October 2026

CONTACT

CuddleCo sales team (UK distributor): sales@cuddleco.co.uk

Trav

syems

For more information and all sales enquiries please contact Joie on 01889 808900 or email uksales@joiebaby.com

innovative Flex comfort pram seat softens even the roughest rides. The finiti Travel Ready bundle combines finiti with the i-Level Pro, which lies baby in a near-flat position best for breathing and spinal development, as well as the ramble xl carry cot and i-Base Encore to create a complete travel system.

RRP £695

VALORA GROW READY

Meet valora, the ideal pushchair for modern families navigating compact urban spaces. Engineered with first-time parents in mind, valora blends intelligent design and lightweight performance with Joie Signature’s sleek sophistication. At just 51.5cm wide, valora is elegant and lightweight, and gives you four strollers in one when you combine it with an infant car seat and carry cot. The valora Grow Ready bundle has you covered from birth to big kid – whether you’re travelling with a snoozing baby or adventuring with a toddler – and includes the valora pushchair, i-Harbour E car seat, calmi R129 car cot and i-Base Encore spinning base.

RRP £895

VERSATRAX ON THE GO

Part of the award-winning trax family, the versatrax is perhaps the most versatile of Joie’s pushchairs. Combining stylish design and functional features, the versatrax is ideal for new parents wanting to create the perfect travel system.

Suitable from birth to 22kg, the versatrax is a stylish pushchair in every mode imaginable, offering both rearward and forward-facing options. The versatrax On the Go bundle includes the versatrax, ramble xl carry cot, i-Snug 2 infant carrier and i-Base Encore.

RRP £625

I-SPIN 360 MAX

Introducing the i-Spin 360 Max from Joie, a spinning superstar that takes your little one all the way from birth to approximately 12 years old, providing long-term value for money, convenience and peace of mind.

Suitable for rear-facing use from 40 to 105cm (birth to approx. 4 years) using the 5-point harness, i-Spin 360 Max can then be turned forward facing for use with the 5-point harness from 76 to 105cm (approx. 15 months to 4 years). Once your child has outgrown the harness, the i-Spin 360 Max can be used with the vehicle seat belt from 100 to 150cm (approx. 3.5 to 12 years).

Made for easier ins and outs, i-Spin 360 Max has a 360-degree rotation with an easy access Simple Swivel turning activator, handily placed where you would naturally reach, for an effortless spin.

RRP £250

I-SPIN 360 COMPACT

Meet the i-Spin 360 Compact, the ideal option for budget conscious parents looking for a next-stage spinning seat. The i-Spin 360 Compact offers premium safety and comfort without the premium price. Designed to make every day easier, it combines effortless 360-degree rotation, compact installation and trusted i-Size safety in one smart space-saving solution.

Suitable rearward facing from 61 to 105cm (approx. 6 months to 4 years) and forward facing from 76 to 105cm (approx. 15 months to 4 years), the i-Spin 360 Compact meets the highest ECE R129 safety standards, including side impact testing.

RRP £175

SPRINT

RRP £230

Ride in luxury and install with ease, whether on the go with the built-in ISOFIX points, or paired with the i-Base Encore to add a 90-degree spin – this seat is ready any time, anywhere. Sprint meets the highest ECE R129/03 safety standard with mandatory side impact testing. The Tri-Protect headrest offers security with three layers of protection inside the wings, including patented Intelli-Fit memory foam. The three-point harness, with its shoulder and lower buckle covers, easily tightens with one pull motion to keep little ones safe and snug.

Car seas

I-PRODIGI PRO

RRP £450

I-STARTER

Keep little ones safely cocooned in the i-Starter from Joie Signature, a lightweight wonder that comes packed with all the safety features you expect from a Joie seat.

Weighing under 4kg, the i-Starter is one of the lightest i-Size certified infant car seats on the market. Suitable from 40 to 75cm (birth to approx. 12 months), the i-Starter meets the highest ECE R129 safety standard, including side impact testing. The Tri-Protect headrest offers security with three layers of protection including Joie’s patented Intelli-Fit memory foam.

RRP £125

The i-Prodigi Pro is an extended rear-facing car seat (up to 125cm, or approx. 7 years old) that has passed the Swedish Plus Test and comes with a deep recline for a comfortable ride. The simple to use ISOFIX connectors keep a tight grip of safety by locking the seat firmly to your vehicle’s anchor points for an easy one-time install. The extendable rebound bar means that even big kids can cruise comfortably with plenty of space to stretch out as they grow, while the removable inserts easily snap into a variety of customisable configurations for a fully tailored ride.

A sea

for every age

RANGER 2

Innovation meets comfort in the latest evolution of the JoviKids Ranger. Ranger 2 introduces a new leg-extension cushion designed to support growing legs in a more natural position, helping children stay comfortable on longer journeys. Built to grow from birth to approximately 12 years, the seat builds on the trusted seat families already love while introducing thoughtful upgrades for 2026. A smooth 360° rotating seat simplifies everyday access, while extended rearward-facing travel prioritises safety during the early stages. Combined with ISOFIX installation, deep side-impact protection, UPF 50+ canopy and durable wipe-clean fabrics, Ranger 2 delivers a refined balance of comfort, convenience and trusted protection.

Created to support children from 15 months through to around 12 years, the JoviKids CiCi TT grows alongside your child while eliminating the need for multiple seats. Its Top Tether installation keeps the seat securely anchored while leaving the vehicle footwell completely clear – an ideal solution for smaller cars or shared family vehicles. Adjustable seating positions and a height-adjustable headrest ensure lasting comfort as children develop, while advanced side-impact protection adds reassurance for every journey. Finished in refreshed 2026 colourways designed to complement modern interiors, CiCi TT combines long-term practicality with dependable everyday safety.

RANGER TT

Everyday convenience is the defining feature of the JoviKids Ranger TT. Its Top Tether installation system secures the seat firmly without the need for a support leg, keeping the vehicle footwell clear and creating more usable space inside the car. Designed to grow with children from birth to approximately 12 years, Ranger TT combines this practical design with the trusted safety of the Ranger range. A smooth 360° rotating seat allows parents to turn the seat towards the door for easier lifting and securing, making daily routines quicker and more comfortable. With extended rearward-facing travel, deep side-impact protection and modern colourways, Ranger TT brings together smart engineering and family-friendly design.

For enquiries, contact sales@norababyuk.com

OHHO+

LEON

Designed to keep up with growing children, the JoviKids Leon booster seat delivers dependable safety and adaptable comfort. This Group 2/3 ISOFIX booster adjusts easily thanks to its multi-height headrest, ensuring the seat continues to fit properly as your child develops. Built to meet the latest R129 (i-Size) safety regulation, Leon features secure ISOFIX installation and energy-absorbing materials designed to reduce impact forces in the event of a collision. The refreshed 2026 colour collection introduces contemporary finishes that blend seamlessly with modern vehicle interiors. Lightweight and easy to move between cars, Leon provides practical everyday use alongside long-term peace of mind for families.

Comfort takes centre stage in the JoviKids Ohho+ booster seat. With a seat unit featuring 200% more padding, it provides exceptional support that children will appreciate on longer journeys as well as everyday trips. Designed for children aged approximately 6 to 12 years (125–150cm), this Group 2/3 ISOFIX booster combines its comfort-focused design with reliable R129 (i-Size) safety compliance. New for 2026, a built-in cup holder offers a convenient place for drinks or snacks while travelling. Quick ISOFIX installation and a lightweight structure make Ohho+ both practical for parents and comfortable for growing passengers.

ARIA

ROBER+

Portability defines the JoviKids Rober+ folding booster seat. Designed for families who regularly move between vehicles, taxis or travel situations, the seat folds compactly so safety can go wherever the journey leads. Suitable for children approximately 3 to 12 years (100–150cm), the lightweight design makes it easy to carry, store and transport. Despite its compact format, Rober+ still meets the latest R129 (i-Size) safety regulation and features upgraded EPP energy-absorbing foam to help disperse crash forces. For 2026, the seat is refreshed with modern colourways and includes a dedicated travel bag, making it an ideal companion for families on the move.

For newborns, comfort and support are just as important as safety – and the JoviKids Aria infant carrier is designed with both in mind. Featuring a lay-flat position, it helps maintain natural breathing and healthy spine alignment from the very first journey home. Suitable from birth to around 18 months, Aria meets the latest R129 (i-Size) safety standard and includes enhanced side-impact protection for added reassurance. Parents can install the carrier using a vehicle seat belt or choose the optional ISOFIX base for quick click-in convenience. Travel system compatibility allows seamless transitions from car to pushchair, while breathable fabrics and a UPF 50+ canopy keep little passengers comfortable.

yr life Designed arnd

Nuna is a premium baby gear brand that designs practical, thoughtfully engineered products inspired by traditional Dutch design. Its range includes strollers, car seats, baby carriers and highchairs, created to support modern parenting needs. Nuna focuses on safety, ease of use, and everyday comfort. The brand offers a travel ready system that allows parents to move easily with their baby, making daily routines and travel simpler and more manageable.

Cosmopolitan

NEW PRODUCTS FOR 2026

Nuna launches its Cosmopolitan collection, a premium range of strollers and car seats defined by chic, city inspired design. Rooted in Dutch design principles, the collection blends refined artistry with everyday functionality. A soft linen hue, micro quilted detailing, coffee toned embroidery, leatherette accents and subtle metal branding come together to create a polished, modern look designed for effortless urban living.

TRIV lx all-season set – Cosmopolitan

Nuna introduces the TRIV lx within its Cosmopolitan collection, bringing a refined, city inspired look to everyday baby gear. Designed as an all-season set, it reflects modern urban living through understated luxury, a soft linen tone, micro quilted textures and subtle metal branding. The set includes the premium TRIV lx pushchair, TRIV lx carry cot, adjustable tilt post adaptor, winter stroller set and rain covers for both the pushchair and carry cot, so every day and every season becomes an adventure with baby.

NEW COLLECTION

Nuna x BMW

The Nuna x BMW SWIV in Umber brings precision engineering and refined design together. The earthy Umber tone, paired with BMW’s Crystal pattern detailing, feels modern yet timeless. A carbon fibre reinforced aluminium frame delivers strength without added weight. Paired with the LYTL carry cot, it forms a seamless travel system where safety, function and elevated style move in perfect sync.

Training & support

Nuna supports retailers with strong POS tools, eye-catching in-store displays and branded materials to build visibility. The brand also offers digital marketing support to drive online and in-store traffic, along with regular store visits, personalised guidance and dedicated training days for retail teams.

Dates for the diary

• Kind + Jugend – 15–17 September 2026

• Harrogate Nursery Fair – 18–20 October 2026

CONTACT

Marketing enquiries: Rebecca Eggleston, rebecca.eggleston@nunababy.com

Sales enquiries: uk.sales@nunababy.com

fy

brand’s latest launches continue to shape modern parenting. Its thoughtfully engineered products blend style and functionality, making every journey – big or small – feel exceptional.

pushchair seat and carrycot mode, making it a gamechanger for jet-setting parents.

Lightweight yet robust, Nia folds with one hand, stands independently and includes a built-in shoulder strap, making transitions from overhead locker to city pavements effortlessly smooth.

Beyond portability, Nia delivers comfort from birth with a lie-flat, newborn-ready seat, car seat compatibility, and the option of a folding carrycot. With a supersized 8kg capacity basket, UPF 50+ ventilated sun peak, catch-all comfort liner, full suspension and magnetic Genius buckle, Nia is not just a travel stroller, but a premium everyday companion.

BREEZ - The small but mighty Breez adapts to wherever your day unfolds. Compact enough for city living, yet tough enough for rural trails, Breez combines midsize sturdiness with city-friendly manoeuvrability. Adapting effortlessly from newborn to toddlerhood, parents can stroll with the lie-flat reversible seat, attach a compatible infant car seat or use the overnight-sleep approved folding carrycot, which folds with the chassis for easy storage.

RideTech multi-terrain wheels and enhanced suspension mean Breez handles urban pavements as confidently as

countryside trails, while its 10kg storage basket is ideal for family days out. Thoughtful touches such as zip-open ventilation, a UPF 50+ hood with pop-out sun peak, crumb-catching seat liner, two-height elevation system and one-hand, self-standing fold ensure Breez’s practicality never compromises on style. For families wanting a stroller to handle everyday errands, weekend adventures and everything in between, Breez offers the perfect blend of agility and assurance.

COVE – For parents seeking all-terrain capability without sacrificing on luxury, Cove is a premium travel system designed to deliver the smoothest ride. With responsive, bump-absorbing RideTech wheels and full suspension, Cove glides effortlessly over bumpy rural tracks and urban pavements.

Suitable from birth with its overnight-sleep approved carrycot, Cove has an intuitive three-stage elevation system, allowing parents to bring baby closer for easier interaction, lifting and bonding on the move. Cove’s extending UPF 50+ sun hood also has multiple height extensions, providing extra room for growth.

triple-layer side impact protection ensuring peace of mind on every journey.

Fastening your baby into the seat is effortless thanks to the EasyFit sprung harness system. With a 5position headrest, which remains in position for the duration of use, and newborn insert crafted from natural bamboo, Glide Plus 360 can be adjusted for optimal comfort and support through each stage of baby’s development from birth to around 18 months.

APPROACH PLUS 360 - Approach

Plus 360 is a multistage car seat offering extended use from newborn to approximately four years old, thanks to its 19.5kg/105cm capacity and adaptable design. Its standout feature – a unique inner dual recline system – ensures optimal lie-flat posture on short trips and longer journeys alike.

The reversible reclining seat features a magnetic buckle and rucksack-style harness for comfort and security, while the generous 10kg storage basket is perfect for busy family life.

A one-hand fold, self-standing frame and shoulder strap simplify travel, while premium woven fabrics and vegan leather accents offer the signature Silver Cross aesthetic. For families wanting a pushchair that’s as elegant as it is capable, Cove is the ideal choice.

CAR SEATS

GLIDE PLUS 360 - From their first journey home, the Glide Plus 360 infant car seat surrounds newborns in first-class comfort, with a lie-flat recline, soft bamboo fabrics and built-in seat ventilation. When paired with the Base Plus 360, parents benefit from effortless 360° rotation for easy, stress-free boarding every time. Safety sits at Glide’s core, with

Approach Plus 360 pairs with the Base Plus 360 for seamless 360° rotation, while integrated side impact protection, bamboo fabrics, an adjustable headrest and inserts ensure safety and comfort. Award winning and highly rated, Approach strikes the perfect balance between luxury, practicality and lasting value.

BASE PLUS 360 - Compatible with both Glide Plus 360 and Approach Plus 360, the Base Plus 360 has a 360° spin that makes loading and unloading your child effortless. For added safety, the AgeLock rotation switch ensures children always travel in the correct position. The switch can be activated to lock the car seat into rear-facing mode, or activate forward-facing mode, depending on a child’s age.

Dates for the diary

Silver Cross will be exhibiting at the Harrogate International Nursery Fair, 18–20 October 2026.

sales@silvercrossbaby.com

Introducg

Ta d Claro 2

2026 has started off incredibly successfully for Venicci, thanks to two fantastic launches that have created a buzz in the baby industry and among parents eagerly awaiting their little ones.

TILA

In January, Venicci introduced its new urban pram, Tila, available in four colours: Latte, Noce, Olive and Sabbia. This pram has won the hearts of parents with its innovative Up2Go feature, a foldable carrycot on the frame – a unique addition that sets Tila apart from other prams. Perfect for city life, Tila is lightweight and narrow and easily navigates tight, crowded streets. It doesn’t take up much space, making it ideal for storage at home or in the boot of smaller cars. Tila also comes with new SoftMotion foam wheels, which make manoeuvring smooth and effortless. Additional features include a sunshade, suspension on all four wheels, a seat unit insert and the ability to lock the front wheels with a single button.

CLARO 2

Another exciting addition is the Claro 2, the beloved pram now available in a refreshed design. Two new colours have joined the collection: Chocolate and Fog, perfectly in line with current earthy tone trends. The Claro 2 has been enhanced with heightadjustable adapters built into the chassis, making the carrycot, seat unit and car seat all adjustable. This allows parents to stay closer to their little ones while avoiding strain on their backs.

Training & support

Venicci prides itself on having amazing relationships with its retailers. Its sales representatives offer fantastic communication, a high level of training tips and on-hand support, including regular visits and contact.

● In-person product training where required.

● Access to demonstration videos online.

● Access to social media content and assets.

● Additional assets and marketing support via Google Drive.

● Dedicated marketing team to make bespoke assets where required.

● Venicci is committed to supporting its retailers with in-store brand events and new product launches, providing all materials needed to host a successful collaboration.

Dates for the diary

• Kind + Jugend – 15–17 September 2026

• Harrogate International Nursery Fair – 18–20 October 2026