Progressive Housewares: March/April 2026

Dining out at home

Elevating everyday outdoor living by bringing home comforts outside

WELCOME

It’s been, as always, a busy start to the year for the housewares industry, with some of the sector’s key trade shows already under our belts. There’s now a brief pause before Exclusively in June, which is already sold out in terms of stand space, underlining the importance of the show in the UK.

February saw the spring show season begin in Birmingham for Spring Fair, where some of the 40,000 visitors from 124 countries reported a renewed sense of energy, scale and confidence on the show floor.

After Birmingham, it was a quick flight to Frankfurt for the powerhouse show that is Ambiente, which welcomed around 140,000 visitors to view stands and new product launches from 4,636 exhibitors from 170 countries across the trio of shows (Creativeworld, Christmasworld and Ambiente).

UK exhibitors were hugely positive about the 2026 edition, saying it ‘was a fantastic show’, ‘exceeded our expectations’, was ‘another standout year’ and ‘an outstanding start to the year’. The full reviews can be read later in this issue.

The annual INDX show was next, with another scheduled for 8-9 September this year. Finally, it was The Inspired Home Show in Chicago and despite some turbulent times in the lead up, show organisers - the

International Housewares Associationmanaged to pull off a very successful event. The UK contingent reported a ‘truly excellent’ show, ‘a fantastic trip’, which was ‘busy and vibrant’. The full review can also be read later in the magazine.

This strong start to the season is mirrored in the latest Progressive Housewares Retail Barometer, where retailers were abundantly positive about both the year just passed and year ahead, with the most positive review of a year since the UK came out of Covid lockdown in 2021.

Elsewhere in the issue, we take a look at the huge cookware sector, which has a range of innovation creating excitement and renewed energy. As the days grow longer and the sun starts to make an appearance, we also find out about the outdoor dining sector. And with a continuing emphasis on health, sustainability and budget, we look more closely at the meal prep sector.

Show season is taking a short break, but our next issue will focus on the ever-popular Exclusively Show and we can’t wait to find out what will be launching and what exhibitors have in store at the show.

In the meantime, enjoy the spring sunshine and do keep us updated on your news and views as always.

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ISSN 2515-7493

The UK’s premier showcase of housewares, tabletop, & small electrical brands

TOP STORY

Denby files notice of intent to appoint administrators

The Denby group of companies in the UK has filed a notice of intention to appoint administrators to provide stability as it searches for a strategic investment partner.

Denby released the following statement:

“Founded in 1809, Denby manufactures tableware in Derbyshire, England and sells its products across the UK, Ireland and more than 30 international markets most notably South Korea, North A’merica and China.

As Denby expanded internationally and strengthened the brand at home through the 2010’s and early 2020’s, the business went from strength to strength.

“However, challenging market conditions in the last three years with reduced consumer confidence softening demand for premium but less essential purchases, combined with escalating costs of employment in the UK and soaring industrial energy costs without as yet government support for the energy intensive ceramics sector, have all squeezed the business financially.

“At the same time, tighter financial markets and reduced access to funding have made it increasingly difficult for manufacturing businesses to secure the requisite working capital required to navigate these challenges.

“Despite this backdrop, Denby has seen increased demand in recent months, is on

Nordic Ware celebrates 80th anniversary

Nordic Ware is celebrating 80 years of expertly crafted American kitchenware that is made to last with a new Bundt pan: The Laurel Wreath Bundt Pan.

Crowned with sculpted laurel leaves, the design draws on a centuries-old emblem of victory, honour and achievement from ancient Roman triumphs, to Olympic gold medal ceremonies, turning every cake into a celebration of excellence.

track for budgeted sales for the year and the business remains a market leader in the UK and key international markets. And its subsidiary company Burgess & Leigh is going from strength to strength.

“While Denby has explored a range of options, it has not yet been able to secure a strategic investment partner aligned with the long-term vision and values of its brands. The search for a suitable partner will continue whether for the Denby Group as a whole or for the brands individually.

“However, as a precautionary measure and to provide a period of stability while these options continue to be assessed, the Denby group in the UK has filed a notice of intention to appoint administrators. This offers short-term protection to allow it to explore potential funding and restructuring solutions.

“Denby and Burgess & Leigh are

Crafted from premium cast aluminum, the pan bakes evenly, delivers crisp detail and releases effortlessly thanks to its nonstick interior. The 10cup capacity is perfect for sharing and the gold exterior with silver interior highlights every leaf and curve.

continuing to trade while all options for the future of the companies are being explored. International subsidiaries such as Denby Korea and Denby USA continue to trade as normal at this time. The priorities remain supporting employees, customers, suppliers, and retail partners while working with advisers to determine the best possible outcome for all stakeholders.”

Oven-safe to 400°F, scratch-resistant, durable and made in the USA, the Laurel Wreath Bundt Pan combines practical performance with a celebratory statement piece.

Eight decades of Nordic Ware family-owned craftsmanship meet timeless symbolism in the Laurel Wreath Bundt Pan, a baking tool that’s as much about artistry and achievement as it is about delicious cakes.

Smiths of Loughton closes

Smiths of Loughton owners David and Michael Smith have announced they are ‘hanging up their tea towels for the very last time’ and closing the shop after 42 years.

In a Facebook post, the duo said: “It’s been our absolute pleasure to fill your cupboards, dress your table and occasionally provide last minute gifts that looked like you remembered all along. So, thank you to our loyal customers, neighbours and everyone who has kept us going for four decades and a special thanks to whoever bought that ship in the bottle in 1987.

“We still think about you. We’ll miss the chats, the laughs and the sound of someone dropping a bone china mug and then pretending it wasn’t them.”

David and Michael also thanked their parents who originally set up the business in Bishop’s Stortford.

Created by Jill Barklem, the hedgerow community of mice in the Brambly Hedge book series have enthralled readers across the globe, with over 7 million copies sold worldwide.

The Brambly Hedge Homewares collection captures the spirit of these books with a playful ‘Picnic’ print that will inspire foodies, book-lovers and cottagecore fans everywhere.

E: sales@mgml.co.uk Tel: 01373 462165 museumsgalleries.co.uk

Wüsthof UK appoints new marketing manager

Natalie Wade has joined Wüsthof to work in a fulltime local marketing manager role, focusing solely on working with Wüsthof UK’s retailers, media partners and others to bring opportunities for continued success in the UK market.

Natalie has a strong experience in several consumer goods categories, notably with Le Creuset, where she worked for over 12 years.

Carl Branigan, country head UK and Ireland, commented: “Wüsthof UK is pleased to announce it continues to strengthen its UK team, as the business positions for robust and accelerated development after three years of rapid growth following the decision to operate as a wholly owned subsidiary in 2022.”

Bluestem Group awarded gold EcoVadis rating

Bluestem Group has been awarded a gold sustainability rating by EcoVadis, placing it in the top 5% of companies assessed by EcoVadis globally in the past 12 months.

This recognition reflects the progress the business has made across environmental responsibility, ethical sourcing, governance and the wellbeing of its team and community.

Bluestem’s EcoVadis journey began in 2023 and since then has continued to strengthen its systems, policies and everyday practices to support its Sustainability and Social Value strategy.

Bluestem Group remains committed to building on this achievement by continuing to strengthen its sustainable and social value practices. By working closely with customers and supplier partners, the company aims to drive further environmental and ethical improvements while continuing to deliver the high levels of service and reliability that support shared, sustainable growth.

2026 IHA gia Awards winners revealed, Potters collects trophy

The winners of the 2026 International Housewares Association gia Awards were revealed at a lavish awards ceremony during The Inspired Home Show.

The gia programme was established by the International Housewares Association (IHA) and The Inspired Home Show to encourage innovation and excellence in home and housewares retailing across the globe, with Progressive Housewares proud to be the exclusive UK sponsor. Retailers from Australia, Chile, the Dominican Republic, Germany and the United States were named 2026 Global Innovation Award (gia) honourees during the gia gala.

The 2026 global gia honourees are:

• Australia: Kabinett

• Chile: Kitchen Center

• Dominican Republic: Casa Cuesta

• Germany: Schäffer

• USA: The Culinary Institute of America, Marketplace at Copia

The global gia jury – made up of four retail and visual merchandising specialists alongside seven editors and publishers from housewares trade publications that cosponsor the awards worldwide – selected the global honourees from retailers that had already been recognised as winners in their respective countries by national gia sponsors.

The Martin M. Pegler Award for Excellence in Visual Merchandising was presented to Kabinett in Australia and Casa Cuesta in the Dominican Republic

Meanwhile, the gia Digital Commerce Award for Excellence in Online Retailing went to Home Centre of Saudi Arabia.

Representing the UK, Potters Cookshop received the Top Window Award. The global jury – made up of the four gia Expert Jurors Denise Foley, Scott Kohno, Henrik Peter Reisby Nielsen and Wolfgang Gruschwitz – assessed housewares window displays submitted from retailers worldwide.

Commenting on the win, Tom Carter, director at Potters told PH: “Being here has been an honour in itself and to take home this coveted trophy for our visual merchandising efforts – which are very close to Alison and my hearts – is the icing on the cake. Our huge thanks to the IHA and the judges for recognising our passion for this incredible sector.”

Fenwick was also present as 2026 gia Global Honorees for Retail Excellence in the United Kingdom.

Meanwhile, 12 products also received global honours. Chosen from a shortlist of 60 finalists, the global honourees were selected by a panel of industry specialists and members of the trade media.

Berry Pod from Prepara

Bento Box Large from Vacane Home Concepts

Bread Proofing Bannetons from Brod & Taylor

CeramiFlow Ceramic Battery-Operated Pet Water Fountain from PawsPik

Jura C9 Piano Inox from Jura

Luna Lantern from Cribsi

Ropot R/O Water Purifier for Travel from Bluevua.com

Stacking Tool Organiser from Deli

Steam & Ironing Board from Brabantia USA

Susi 4 Garlic Press from DK Household Brands Corp

Swift Plus from Gleener

Our new napkin range for 2026 showcases beautiful designs from our best selling collaborations.

Stock the complete assortment of 24 designs to elevate your napkin offering for as little as £239.04.

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19/03/2026 09:14

TOP STORY

Dunelm sales grow 3.6% in H1

Despite a challenging environment, Dunelm reported a solid first half for the 26 weeks ending 27 December, 2026.

Total sales for the period increased by 3.6% to £926m, compared to £894m in H1 2025. Meanwhile, PBT was down to £114m, compared to £123m in the same period in 2025, reflecting ‘softer trading’ in Q2 and the timing of certain costs.

Clo Moriarty, ceo, commented: “Since joining Dunelm in October, I’ve been struck by the magic that has turned this very special business from a market stall into a market leader. Dunelm is a universal brand with something for everyone, powered by a compelling combination of physical stores, a growing digital platform and passionate colleagues who care deeply about delivering for customers.

“We delivered a solid first half performance despite a softer second quarter and we are seeing stronger sales growth in early Q3 and an encouraging response to our new spring ranges.”

Dunelm has also launched a mobile app, offering a range of features for customers looking to enhance their shopping experience.

The app incorporates AI-powered search, recommendations and browse functionality, driving a more personalised experience on the Dunelm website. Customers can also use the app to enhance their in-store shopping experience, with the ability to check in for Click & Collect orders, check product availability at their local store and scan for further information.

Eurosonic Group welcomes Samm Swain

Eurosonic Group is welcoming Samm Swain as head of product. Samm is a well-known face in the industry, having previously held roles at Company Shop, Lakeland and most recently as private label and account director at Lifetime Brands.

In her new role at Trafford-based Eurosonic, Samm will be working alongside the buying team to build on the company’s brand success, constructing curated, commercial product ranges for their wide range of customers.

Samm said: “I’m delighted to be joining Eurosonic, a company that I’ve been familiar with for many years. Eurosonic has a great reputation within the industry for both its ethos and its ranges and it’s fantastic to have the opportunity to be part of such a great business.”

Jim Clawley, md at Eurosonic Group added: “Having known Samm for a while, it is really exciting to bring her expertise to Eurosonic. We are increasing our brands and ranges rapidly and Samm will be key in identifying and accelerating areas of growth and innovation across all of our product ranges.”

Aquaphor unveils new premises

Aquaphor has opened a new office and showroom in Nottinghamshire. Nigel Wheeler, UK managing director, explained that the requirement for a new location is a result of the huge growth of the Aquaphor brand since entering the UK market just a few years ago.

The new office will be a base for Aquaphor Domestic and Professional water filtration – with an entire floor dedicated to a showroom of the range of water filtration products – ranging from water bottles and jugs, to commercial scale reverse osmosis appliances.

Consumers are increasingly concerned about their water quality – across all aspects of life, work, family and leisure – and Aquaphor is now well positioned to take advantage of this developing market trend.

John Gahagan, chief technology and information officer, commented: “We’re really excited to have launched our new app. It’s just over 20 years since we delivered our very first online order and this is the next chapter in our digital journey.”

John Lewis invests in AI and TikTok

John Lewis is making a significant investment in AI-powered shopping, with the ambition to be one of the first UK retailers to fully adopt and integrate the technology.

It will see John Lewis products served to customers looking for inspiration on AI platforms like Google Gemini and ChatGPT, starting later this year. When and where technology is introduced in the UK, customers will be able to transact and purchase items via these apps.

The investment marks the latest milestone in John Lewis’ broader £800m multi-year transformation programme.

In a further step forward, the brand has launched on TikTok Shop trial focusing on a curated edit of beauty and gifting items, instantly shoppable through the platform.

Dom McBrien, chief digital and omnichannel officer, John Lewis, said: “Our customers are already using AI apps and discovery platforms to find products they love. These investments will mean that we are right there when customers are looking for ideas – and being able to quickly and easily buy in a few clicks is a gamechanger.”

Broghan Smith, head of key accounts at TikTok Shop UK, added: “We’re delighted to welcome John Lewis to TikTok Shop. As a cornerstone of British retail with a proud heritage, John Lewis represents exactly the kind of quality brand our community loves to discover.”

Later this month, John Lewis will broaden its expansion into on-demand shopping with Uber Eats.

Morphy Richards announces new showroom opening

Celebrating a strong and successful 2025 with the launch of a new, state-of-the-art showroom at its UK head office in Stoke-onTrent, Morphy Richards is marking another important milestone in its growth and investment in the UK market.

Designed as an inspiring space for retail partners, media and internal teams, the new showroom brings Morphy’s full SDA portfolio to life. The environment showcases key product collections alongside a dedicated coffee bar and collaborative meeting space.

The opening follows a year of positive momentum for Morphy Richards, with strong growth throughout 2025. Morphy Richards PR agency Ever Forwards also reported unprecedented media coverage for the brand in 2025, resulting in 315 pieces of coverage online, in-print and on TV – reaching more than half the UK population.

David Foulstone, commercial director, said:

“The opening of our new showroom is a milestone moment for us as a team and something we’re all incredibly proud of. It gives our partners a place to experience the breadth of our portfolio in a relaxed, inspiring setting and underlines the confidence we have in the future.”

Looking ahead, Morphy Richards has confirmed an ambitious pipeline of more than 150 new product launches for 2026. The company will also be exhibiting across a busy calendar of events.

ReBorn partners with Biffa and John Lewis for Love Recycling campaign

To mark Love Recycling – and ahead of the Simpler Recycling legislation for households coming into force this April, which means all households must have weekly food waste collection to reduce the food waste in landfill – ReBorn is launching a limited edition food waste bin, designed to make food waste recycling simple, stylish and satisfying.

The red Biffa-branded food waste bin will be sold in John Lewis stores and online to encourage households to recycle their food waste.

The campaign was launched with a pop-up flower stall outside the Oxford Street John Lewis store – with sustainable roses filling the ReBorn food waste bins and sharing tips to help shoppers woo their waste habits back into line.

“Recycling should be a love story, not a source of stress,” said Steve Cole, managing director Biffa Municipal. “We’re hoping Love Recycling helps people fall back in love with doing the right thing – especially as everyone will be able to recycle their food waste for it to be collected from kerbside by their local council this April. It’s been brilliant working with John Lewis and ReBorn to turn a serious subject into something fun, eye catching and useful.”

Brian Walmsley, ceo and founder of ReBorn, said: “This partnership shows what a circular economy can look like in practice – waste collected in the UK, recycled in the UK, and turned into products designed and made here. Our goal at ReBorn is to make sustainable choices simple, useful and stylish in everyday life and food waste is one of the most powerful places households can make a real difference.”

The campaign also featured a window display outlining the process of recycling Biffa waste into the new recycling caddies. The display was replicated inside the store, where shoppers can pick up the new red recycling caddy made entirely from recycled plastic.

Brian added: “It’s a world first perhaps: a full-scale, industrial waste bin in one of the UK’s most iconic department store windows.”

Ambiente celebrates successful show

Ambiente closed its 2026 show with a high level of visitor satisfaction and internationality, having welcomed 4,636 exhibitors and participants from 170 countries.

The momentum in Frankfurt opened up new business prospects and served as the global marketplace for inspiration and orientation, orders and personal encounters. Around 140,000 visitors from all over the world took advantage of this opportunity.

Detlef Braun, managing director of Messe Frankfurt, commented: “Geopolitics, cost pressures and the need for transformation are no longer exceptional circumstances, but rather a new reality. This is precisely why it is important to seize the right moment in the market with confidence and drive. And that moment is here and now in Frankfurt.”

The results of the visitor survey underscore the strong response to the trio of trade fairs as a whole. Visitor satisfaction ratings were 96%, a level of internationality of 71% and the presence of all relevant trade and buyer groups confirm Frankfurt’s role as the central platform for the global consumer goods industry.

The strongest visitor nations included Italy, China, the Netherlands, the USA and France. The trade fairs attracted numerous top buyers – from international retail groups to leading retail chains. Ambiente, Christmasworld and Creativeworld will take place at the Frankfurt Exhibition Centre from 29 January to 2 February 2027.

Pendeford Housewares inks deal with Morris & Co

Pendeford Housewares has signed a new licensing agreement with Sanderson Design Group for the Morris & Co. brand.

The partnership will see Pendeford develop a range of kitchenware featuring the iconic designs of William Morris.

The team is currently developing a range of kitchen products incorporating William Morris’ renowned heritage prints, bringing classic British design into contemporary kitchenware.

James Burgess, sales and marketing director at Pendeford Housewares, said: “Pendeford is on a mission to bring British heritage brands into the kitchen. Our goal is to make it easier for retailers to offer consumers products that not only perform well but also bring beauty and character to their kitchens.”

The first range, comprising ceramics and cast iron products featuring William Morris designs, launched at the Inspired Home Show, Chicago. Additional product ranges are in development and will be launched in due course.

UP appoints sales director

Carly Hinchliffe has joined Ultimate Products as sales director, strengthening its senior commercial leadership team.

TOP STORY

Exclusively Show 2026 sells out months ahead of opening

Exhibition space at Exclusively has sold out four months ahead of opening, underscoring the power of face-to-face trade events in the sector.

Exclusively Show 2026 (9-10 June, Business Design Centre, Islington) will welcome over 140 companies and 250 brands.

“Exclusively’s very early space sell out is a good indicator of the health and optimism in our sector. Even in uncertain times, brands understand there’s simply no substitute for physical showcasing and personal connections. Our post-Covid trajectory – growing visitor numbers every single year – has clearly convinced exhibitors and visitors alike that Exclusively is where they need to be,” said Will Jones, BHETA exhibition director.

The show has significantly enhanced its offer for the new season:

• Revamped Trend Showcase to inform and inspire retail buyers

• Expanded Press & Influencer programme

• Improved commercial HoReCa buyer experience

• New London Store Tour for international guests ahead of the show

• Brand line-up combines heritage and innovation

The 2026 edition brings together established market leaders and new exhibitors. New brands joining include: ESA, Cristel, Arovo, Talking Tables, London Boutique, Quartermaine, Strata, Kuchenprofi, SMEG, Wilsons, Nimbus, DOMU, Dalesman, frank green, Waterdrop Filter, The Gluggle Jug Factory, The Great British Exchange, Versuni and Blue Casa.

Register now at www.exclusivelyshows.co.uk

Carly joins the company with over 17 years’ commercial experience across the housewares and health and beauty sectors, with an extensive senior sales background. With a strong brand-led commercial approach aligned with Ultimate Products’ portfolio strategy and a proven track record of developing and growing retail partnerships, Carly has already represented the company at Ambiente.

Duncan Singleton, chief commercial officer, commented: “Carly joins us at an exciting time. Her proven track record in building high-performing sales teams and developing strategic retail partnerships will further enhance our commercial capability. We’re confident her energy and expertise will have a significant impact as we continue to expand our reach and brand portfolio.”

Carly added: “I’m absolutely delighted to be joining Ultimate Products at such an exciting stage in its journey. UP is a business that carries real weight within the industry, known not only for its strong brand portfolio but also as a trusted supplier with genuine, long-standing retail partnerships. That balance of product strength and customer focus is incredibly important in today’s market.

“I have seen first-hand the growth and ambition of the business. It is a major player that continues to expand rapidly, yet there remains significant opportunity ahead, which is something I am excited to be part of.”

Eurosonic Group signs licence with Matt Tebbutt

Manchester-based Eurosonic Group, has agreed a licence with TV presenter and chef Matt Tebbutt.

The deal will see Eurosonic Group develop and launch pans, cookware and utensils for autumn 2026.

Eurosonic Group ceo, Harpreet Chadha, stated: “We felt Matt represented the perfect fit for the PROCHEF brand and his attention to product detail and passion in the kitchen enabled us to bring these two brands together.”

Matt commented: “It has been a great pleasure working closely with the Eurosonic Group /PROCHEF team to develop a range I am very proud of. It has always been an ambition of mine to create something special in the housewares market and I am so pleased to see these innovative products being brought to market.”

Smeg joins BHETA

The UK division of Italian brand Smeg has joined BHETA, strengthening its commitment to the UK small domestic appliance sector. Based in Oxfordshire, Smeg UK is best known for its distinctive and design-led range of SDA, spanning coffee machines, kettles, toasters, mixers, blenders and other everyday kitchen essentials.

Renowned for combining advanced technology with unmistakable style, Smeg’s small domestic appliances are designed to elevate daily routines through thoughtful functionality, premium materials and bold aesthetics.

The brand’s approach is rooted in its Italian heritage, blending technical know-how, creativity and design excellence to bring character and personality to the modern kitchen.

Smeg’s small appliance portfolio continues to grow, with a strong focus on coffee, food preparation and lifestyle categories, supporting both independent and national retailers across the UK with innovative products that balance performance with standout design.

Seema Grantham, BHETA’s sector manager for housewares and small domestic electricals commented: “Smeg is an iconic kitchen brand and I am delighted to welcome the team to BHETA.”

BHETA appoints two new members to its Housewares Committee

BHETA to host meet the buyer event with John Lewis

BHETA is to hold an in-person Meet the Buyer event with John Lewis & Partners on Wednesday, 6 May at the Hilton London Watford.

The event will focus on cookshop and utility products and BHETA will supply more category details nearer the time.

John Lewis & Partners is renowned for its commitment to quality, innovation, exceptional customer service and long-term supplier relationships. The business operates 35+ department stores across the UK, supported by a strong online channel. John Lewis offers suppliers the opportunity to work with a retailer that combines significant scale with a considered, quality-led approach to buying.

Each delegate can bring two people and will be allocated a 20-minute appointment with their relevant buyer. Participation is solely for UK suppliers, manufacturers and distributors and all registrations are subject to approval by John Lewis.

The cost of attendance at the Meet The Buyer event is £89.00+VAT for BHETA members, £199.00+VAT for non-members at their first BHETA Meet the Buyer event and £249.00+VAT for non-members who have attended a prior event.

EKO Home’s Brian Walmsley and The DRH Collection’s Michael Holmes have joined the committee.

With nearly three decades of experience in marketing and brand development, Brian Walmsley, UK & Ireland commercial lead at EKO and ceo and founder of ReBorn Homewares, has joined BHETA’s Housewares Committee to support discussions around innovation, sustainability and growth in the sector.

Brian’s career began at Barclays, followed by Johnson & Johnson and McCormick. He later turned his focus to housewares, working with Joseph Joseph, before joining EKO Home in 2019, a company specialising in recycling bins. In 2022, he founded ReBorn, a brand creating stylish products from local waste that are fully recyclable at end of life.

Seema Grantham said: “We’re glad to have Brian on the committee. His impressive experience will help steer discussions and keep the focus on what matters to our members.”

Michael Holmes, director of The DRH Collection is also joining, bringing fresh insight from across the homewares sector.

Michael brings extensive experience in managing a design-led business supplying retailers across the UK, Europe and the US. His knowledge of market trends, international trade and the dynamics of the industry gives him a strong perspective that will be invaluable to the committee’s work in supporting and shaping the sector’s growth.

Seema added: “We’re really pleased to have Michael on the committee. I’m looking forward to seeing the ideas and insight he adds to our discussions.”

For more information about BHETA and the retailer networking, market data, lobbying and business support opportunities it offers, visit the website at www.bheta.co.uk

Pubs yes, retailers no

By Andrew Goodacre, ceo of Bira

When the government announced £150 million for high streets and promised a new high street strategy, I allowed myself a moment of cautious optimism. Perhaps, finally, ministers were listening. Perhaps they understood that communities across Britain genuinely care about their town centres and the businesses that serve them. Then came January's business rates announcement. Pubs would receive a 15% discount. Music venues too. But independent retailers? Nothing.

In our latest High Street Matters podcast, I sat down with Jeff Moody and John Jones, whose family has run Philip Morris & Son department store in Hereford for over 150 years, to discuss why this policy is fundamentally misdirected. The conversation revealed something striking: only 32% of pubs are actually on high streets. Let that sink in. The government claims this relief is about supporting communities and high streets, yet the vast majority of businesses benefiting from it are not even located on those high streets.

This is not about diminishing the importance of pubs. They are valuable community assets and I spent years working in the pub sector myself. But why should they receive support at the expense of every other business on the high street? When business rates relief first started in 2019, it covered retail, hospitality and leisure together. The government at the time recognised that these sectors occupy the same space, face the same challenges and need the same support. This new policy abandons that sensible approach for something far narrower and frankly, politically motivated.

John put it perfectly during our podcast. Retailers face all the same pressures as pubs - minimum wage rises, national insurance increases, spiralling utilities costs. But independent shops also contend with something pubs largely avoid: the retail crime epidemic. Thousands of pounds worth of stock walking out the

In this issue, ceo of Bira, Andrew Goodacre, looks at why he believes the government's high street response misses the mark.

door unpaid for, on top of all the other costs. Where is the support for that?

The government talks about delivering thriving high streets. It promises permanently lower multipliers. Yet the reality is 87% vacancy rates in some areas, shops closing daily and business rates at their highest levels since 2019. Ministers are reducing business rates support from £2.5 billion in 2024 to £900 million in 2026, despite Labour's manifesto promise to create a fairer system for high street businesses. Apparently that promise only applies if your business is a pub.

Research from Southampton University warns that voters rank high streets as the third most important local issue. People care deeply about having places to go to socialise, to meet, to feel safe. Two-thirds of all retail transactions still happen in physical shops. This is not a dying sector that we can afford to neglect. It is the fabric of community life.

Independent retailers cannot plan, invest or sign long-term leases based on uncertain, stop-start support. They need meaningful, lasting business rates reform that creates a level playing field. Our latest podcast explores these issues in depth and I encourage anyone interested in the future of Britain's high streets to listen.

This is not about special treatment for independents. It is about fairness, consistency and policy that matches the government's own rhetoric. Our high streets and the businesses that sustain them, deserve better.

Listen to the full podcast by searching for 'High Street Matters Bira' online or visit bira.co.uk for more information about our business rates campaign.

The housewares industry convened in Frankfurt in February and the annual Ambiente show did not disappoint. Exhibitors look back at the highlights from the week.

FABULOUS FRANKFURT

Marcus Lux, head of Gastroback UK

Duncan Singleton, cco, Ultimate Products

“Ambiente 2026 was a fantastic show for us.

The quality of visitors to the stand was particularly strong this year. We had strong and meaningful conversations not only with long-standing retail partners, but also with several new contacts. It was encouraging to see buyers attending with strong forward planning and wanting to see our latest innovation.

“Our stands both looked great, but Beldray in particular looked incredibly strong; the brand really did shine through and our latest development was displayed brilliantly.

“For Salter, the Experts Collection proved popular, alongside the new stainless steel cookware range.

“Beyond product, Ambiente is always about relationships. It was a pleasure to reconnect with valued partners and meet new faces. The show reinforced the strength of our brands and the positive momentum we are carrying into the year ahead.”

Edward Margetts, managing director, Kuhn Rikon

“This year we celebrated our 100th anniversary and our stand design reflected this milestone by showcasing examples of our cookware from the past alongside our world-first intelligent cookware, created in partnership with Miele. Kuhn Rikon remains a familyowned company, with cookware truly in the Kuhn family’s DNA for four generations.

“The high internationality of the trade fair was reflected at the Gastroback stand: numerous discussions with trade partners, distributors and buyers from Europe, Asia and North Africa underlined the global relevance of the brand.

“Ambiente is one of the most important international platforms for us to present innovations and open up new markets. The quality of visitors and the strong demand for our new products confirm our strategic direction.

“With valuable business contacts, positive feedback and strong international interest, Gastroback looks back on a successful week at the trade fair – and is already looking forward to the next one.”

provides the perfect opportunity for us to connect with UK key accounts and independents and to extend a little Swiss hospitality.”

“Ambiente is a truly international event for Kuhn Rikon, attracting visitors from around the world. It

Maria Spagnuolo, senior marketing manager, OXO

“It was another standout year for OXO at Ambiente, where the brand welcomed distributors and retail partners from across Europe and beyond.

“This year’s highlights included two significant market debuts: Cookware and Brew. Both categories were met with strong interest from buyers, reflecting growing demand for well-engineered, design-led products that deliver longevity and everyday performance.

“Adding further momentum to the week, OXO was honoured with the Kitchen Innovation Award 2026 for its Glass Salad Spinner. The award underscores OXO’s ongoing mission: to create intelligently designed kitchenware that enhances daily living while offering strong retail appeal in an increasingly design-conscious marketplace.”

Antony Joseph, co-founder, Joseph Joseph

“Ambiente 2026 once again exceeded our expectations. Our favourite homeware exhibition showcased groundbreaking solutions from industry leaders and emerging start-ups alike. The exceptional turnout of retail buyers and industry influencers created the perfect environment to showcase our newest SS26 collection.

“We return every year for the collaborative spirit that permeates Ambiente. The opportunity to get together with customers and colleagues, enjoy discussions about advancing industry standards and tackle shared challenges is what makes the event so unique. We once again hosted an event on the Saturday evening and were delighted to see so many industry friends there.

“A huge thank you to everyone who contributed to making this our most successful Ambiente yet. We look forward to building on this momentum at next year's show.”

Helen McKillop, key account manager UK, Bodum

“It was great to be back at Ambiente after 14 years away from the show. We loved engaging with our customers and showing them our new product launches and tasting the new Bodum coffee ranges.

“We had visitors from the US, Australia, UAE and Europe and it was great to see the stand was bustling with buyers sipping on their Bodum cold brew and slushies. With more shows on the radar this year, including three days of Design in Copenhagen, we hope that we can emulate the success of Ambiente.”

Richard Walker, managing director, Eddingtons

“The Ambiente show for us was a real success. We were supporting our brand partners located throughout the show but our Aerolatte base in Hall 9.0 featured our If You Care brand, all located together for the first time. We saw a mix of suppliers, brand partners and key retailers from across the globe. We opened some new distributor accounts, making the show very worthwhile. Our new products from Aerolatte went down a storm and we are looking forward to following up on our enquiries and potential new listings.”

Robert Winstanley, international head of sales, Minky

“Ambiente 2026 proved to be a highly successful show for Minky, generating new business opportunities with both new and existing international buyers. The level and quality of international attendance reinforced the importance of the event as a key platform for global growth.

“Exhibiting at Ambiente plays a key role in supporting our ambitious export growth plans for 2026. The show enables us to increase exposure to international buyers and demonstrate our wide range of high-quality, innovative products.

“It was particularly encouraging to see strong engagement with our new product launches and positive feedback on both our innovation and design direction.

“Ambiente remains an important event for Minky and we look forward to building on the momentum generated at this year’s show as we continue to expand our global presence.”

Lueder Stercken, head of sales, blades, Victorinox

“The show was an outstanding start to the year, filled with strong momentum and an energised industry atmosphere. Visitor engagement at our stand was exceptional and we welcomed many retailers and buyers who showed significant interest in our expanded kitchen utensils range.

“The stand remained consistently busy throughout the event and the quality of visitors led to many meaningful conversations and new opportunities. A further highlight was the debut of our refreshed stand design, which resonated strongly with partners and underscored our commitment to a premium brand experience.”

Bex Holt, head of marketing, What More UK

“Ambiente 2026 exceeded our expectations in every way. We saw record visitor numbers across both stands and had fantastic engagement from both long-standing customers and new international contacts. Having a live chef on the bakeware stand really brought our products to life, while presenting our 2026 trend colours on plastics sparked some brilliant conversations about the future direction of the market.

“The feedback we received throughout the show was overwhelmingly positive, both from visitors and internally across our team, making it a truly successful event for us all with strong engagement.”

Matt Dunn, sales and merchandise director, Captivate Brands

“We’ve had a fantastic response from customers at the spring trade shows this year. It’s been a great start to 2026. We saw increased visitor numbers to the stand from both new and existing customers – this mix almost certainly drove the strong sales numbers and listings in our established ranges like Maxwell & Williams and Orla Kiely.

“The only negative was the EU import duty announcement at the beginning of Ambiente, which caused a lot of head scratching among suppliers and customers alike. However now the dust has settled, the housewares sector is proving to be as resourceful and resilient as ever in finding other opportunities for growth.”

Yusuf Akhai, ceo, Aydya

“Ambiente 2026 was our first full display of the ION8 Primo modular water bottle system. Over 18 months of development and painstaking adjustments led us to this point and Ambiente was a chance to see if anyone else resonated with what we had been up to.

“We are very glad to report the product was an absolute smash hit. We met over 200 serious leads from all over the world and every day of the show was busy for us. We have been a few times before, but we had never seen a reaction like that.

Recent trade shows had all been disappointing for us. What we did realise is that when you actually have something interesting and different, innovative and exciting, trade shows can still be a great way to connect with people in an instant.”

Craig Sammells, country manager UK & Ireland, Orthex Group

Cecile Henrion, export area manager, Opinel

“Our participation in Ambiente was a great success and we were delighted to take part in this major international event. As one of the leading global trade fairs for consumer goods, Ambiente provides an essential platform for brands like Opinel to strengthen their international visibility and affirm their positioning within the industry.

Brian Walmsley, ceo and founder, ReBorn

“Ambiente 2026 was an incredibly positive show and a strong signal that the homewares sector is ready to embrace innovation that combines style with sustainability.

“We saw a noticeable uplift in both the quality and international breadth of visitors. Buyers were not just browsing - they were actively looking for differentiated, commercially viable sustainable solutions. There was a real sense of optimism across the halls, particularly around products that deliver environmental impact without compromising on design or margin.

“Ambiente is always a great venue to meet both current and new customers and that was the case again this year. We had some very interesting meetings with potential new customers and Ambiente is an excellent showcase to present our NPD and latest in-stock ranges including SmartStore Module and SmartStore Compact Access. It’s a superb opportunity to meet with international clients and network with industry colleagues.”

“It was a valuable opportunity for us to showcase our latest innovations and present our newest products, while gathering important feedback. Ambiente is also a valuable opportunity to reconnect with many of our long-standing distributors like Whitby & Co and to further strengthen our trusted partnerships. We were equally delighted to welcome visitors from more than 25 countries.”

Guy Weaver, ceo, a365

“What stood out most was the shift in conversation: sustainability is no longer a ‘nice to have’, but a core commercial driver.

Retailers are looking for products that can tell a credible impact story, supported by measurable data, while still standing out visually on shelf.”

Samuel Stenhem, ceo, Tormek

“At a time when many companies are questioning the benefits of trade show participation, Ambiente continues to deliver a high-quality international audience of relevant buyers. The fair was certainly a success for us. In addition to presenting our new cookware designs to existing customers, we also took the opportunity to preview new Titanium and triply stainless-steel ranges planned for 2027, where feedback from buyers, partners and industry peers proved invaluable to finalise our design and brand strategy.”

“This was Tormek's first time exhibiting at Ambiente and we were truly overwhelmed by the response. We had an incredible number of conversations throughout the show and it was fascinating to meet existing and potential retailers, as well as other brands, PR contacts and ambassadors, from all over the world.

“Ambiente is a great show and a true meeting point for the global housewares industry. We are very happy to spread the word about the Tormek T-1 Kitchen Knife Sharpener and we see strong interest from retailers looking to offer a premium sharpening solution to their customers.”

TALKING SHOP

BEST YEAR SINCE COVID

2025 was on a par with the improvement reported when Covid restrictions were lifted in 2021. 62% of retailers said that their business had fared better in 2025 than 2024 – 8% more than the previous year. 23% said that business had remained the same, while only 15% said the situation had been worse in 2025 than the previous year, which was a slight increase on those who had fared worse in 2024.

How has your business fared over the past year? PH looks back at five years of Retail Barometer data

Basket spend was significantly improved in 2025. While no retailers saw a significant increase in spend, 64% said they saw a slight increase. 15% said basket spend in 2025 was around the same as in 2024, while 23% said it had declined slightly for them. No retailers saw a significant decline in spend per customer.

Those who saw an increase in basket spend reported an average 8% higher spend per customer, while those who saw a decline saw an average 9% fall.

Basket values

How did the average spend per customer in 2025 compare to 2024?

Despite the significantly improved picture painted in the latest retail barometer readings, retailers are still cautious about the ongoing effect of economic pressures when looking ahead to 2026. 63% felt that the continued economic pressures would cause a slight decline in sales over the year. 7% expected to see a significant decline in sales due to the pressures, while 30% were more optimistic and thought things would remain about the same.

Squeezed budgets

How do you think the continued economic pressures will influence your sales in 2026?

TRUMP TARIFFS

While many suppliers with connections to the United States suffered a major setback when Donald Trump announced new tariffs in 2025, the majority of retailers didn’t see an impact. 61% said the tariffs did not affect business, while 39% did see some impact. Of those that were affected, half of respondents saw an increase in product prices, a third (33%) saw reduced stock availability and another third saw other problems including lower sales to US customers.

Independent view: “Overall the housewares industry does a good job, but for it to thrive and continue to, there must be a focus on doing the best it can to ensure a level playing field, so different types of retailers can thrive.”

ECOMMERCE

Having seen a steady decline in those independents that sell online in recent years, the 2025 Retail Barometer showed that just 46% of respondents have an ecommerce functionality. This figure is down from 91% in 2023 and 69% in 2024.

Of those who do sell online, the average split between online and physical sales in 2025 was 74% physical vs. 26% online, a much larger proportion for physical sales than 2024, when the split was 62% physical vs. 38% online.

US Tarrifs

THE POSITIVES: NEW SHOPPERS HIT THE HIGH STREET

When asked what the most positive influences were on their business in 2025, retailers put shop local and new customers in joint first place, with 54% of respondents placing these two factors in their top three influences. Along with the shift away from online sales, these factors are helping to drive traffic into stores.

In joint third place, each with 46% placing them in the top three influences, were staff and promotional activity in-store. Again, these factors are all about enhancing the customer experience inside a bricks-and-mortar store.

New housewares products and social media came in at joint fifth, each with 31% placing them in the top three.

THE NEGATIVES: DIRECT TO CONSUMER

67% of retailers placed suppliers’ websites selling direct to consumers in the top three negative influences on their business in 2025, knocking the cost-of-living crisis off the top spot for the first time in three years.

The cost of living is still causing havoc, however, coming in second place, with 58% placing in the top three negative influences. In third place was competitor retailer websites, with half of respondents citing them as one of their three most negative factors. At fourth place for 2025 was housewares being sold in supermarkets.

Independent view: “If you gave me a magic wand, I’d stop suppliers selling direct to consumers.”

WHAT MAIN FACTORS HAD A POSITIVE INFLUENCE ON YOUR BUSINESS IN 2025? WHAT MAIN FACTORS HAD A NEGATIVE INFLUENCE ON YOUR BUSINESS IN 2025?

=1 – Shop local

=1 – New customers

=3 – Staff

=3 – Promotional activity

=5 – New housewares products

=5 – Social media

=7 – Website

=7 – Events in-store

=7 – Diversification outside housewares

10 – Eco friendly products

1 – Suppliers’ websites selling direct to consumers

2 – Cost-of-living crisis

3 – Competitive retailers’ websites

4 – Housewares products in supermarkets

5 – The UK economy/inflation

6 – Rent review

=7 – Stock shortages and supply chain issues

=7 – Price increases

=7 – Parking issues

STOP THIEF

THE SOCIAL LADDER

Social media retained its crown as the most effective promotion platform for a second year running in 2025, with 38% citing it as their top method.

It has become so popular, in fact, that it was one of only six methods for promoting housewares retailers during the year. Those surveyed used social media promotions, web advertising, discount promotions, press ads, radio ads and loyalty cards.

Joint third place for most effective, each with 15% of the vote, were web advertising and press advertising.

Of the social media platforms used, Instagram was the most popular again in 2025. 92% of retailers use the social media channel to promote their businesses, while 62% use Facebook and 31% use LinkedIn.

Shoplifting continued to grab headlines in 2025, but less housewares indies are experiencing problems in this area. 38% said they saw an increase in 2025, compared to 50% in 2024. 62% said they have not seen an increase. The general trend is downwards, as when the question was first introduced in 2023, 74% had seen an increase in shoplifting.

Independent view: “We haven’t diversified in 2025. We think it’s important to focus on what we care about. What we do best is being a cookshop and the emphasis we put on carefully choosing the ranges we stock.”

=7 – Housewares products in discount/deep value retailers Independent view:

ECO WARRIORS

Environmental concerns are continuing to impact purchasing decisions, with 46% of respondents saying that they had a marginal effect. Only 8% saw a significant impact, while 23% were unsure and 23% saw no impact in 2025.

This shows that sustainability remains an ongoing concern, as the same amount of retailers - 54% - saw an impact from environmental concerns in 2024.

POSING A THREAT

Major online retailers, such as Amazon, were seen as less of a threat in 2025 than in previous years. While the threat was lessened, 62% still saw them a threat and 23% as a serious threat. But 15% saw major online retailers as neutral.

Similarly, suppliers selling direct to retailers was perceived as a threat or serious threat by 85% of those surveyed, down from 93% last year, and 15% saw it as neutral.

While nobody saw housewares being sold in supermarkets as a serious threat, 62% did think they pose some threat, while 38% were neutral.

Of the least concern, but still a threat, were garden centres, with 61% seeing their sales of housewares as a threat or serious threat.

CATEGORY LEADERS

For the second year running and amid consumer concerns over nonstick coatings, stainless steel cookware was the category showing the most growth in 2025. 92% of retailers saw an increase in sales in the category, 8% reported it stable and none saw any decline.

Knives were the second biggest growing sector, with 62% seeing increased sales and 38% reporting stable sales. Following the home cooking trend and perhaps supporting the consumer trend for meal prep, tools and gadgets were the next best category, with 54% seeing an improvement and 46% experiencing stable sales.

FOR MY NEXT TRICK…

There were a myriad of wishes for retailers if they were given a magic wand to change one thing in the housewares sector. The top wish was for a level playing field for retailers and to stop online-only retailers from discounting. Other wishes included stopping suppliers selling direct to consumers, to reverse Brexit and for more innovation and premium products.

As consumer budgets continue to be squeezed, preserving did well in 2025, with 58% seeing increased sales, 34% seeing stable sales and just 8% experiencing decline.

Cast iron cookware continued to perform well, with 58% of respondents enjoying increased sales, 25% reporting stable sales and 17% seeing a drop.

Unsurprisingly, the biggest drop in sales was seen in nonstick cookware with 66% seeing a decrease in sales and only 17% enjoying better sales, with another 17% remained stable in the sector.

55% of retailers reported a decrease in sales for waste management, while 36% saw sales remain stable and only 9% saw an increase.

MY HERO

The best selling range for 2025 was Kuhn Rikon’s Culinary 5 Ply, with Smeg kettles and toasters and Circulon’s A1 Extreme Nonstick range also getting strong mentions.

Zeal’s Berry Collander, Alligator’s Vegetable Chopper, the CKS Scrubby range and ESG’s Hexguard collection were also highlighted by retailers as strong sellers throughout the year.

Independent view: “The most supportive suppliers are tightening distribution to focus on vendors who add value with focus on marketing, telling the story, etc.”

Bakeware

Barware

Cake decorating

Cast iron cookware

Casual dining

Ceramic coated cookware

Children’s products

Eco-friendly products

Glassware

Knives

Mugs

Nonstick cookware

On-the-go food storage/bottles

Oven-to-tableware

Preserving

Small electricals

Stainless steel cookware

Textiles

Tools and gadgets

Waste management

THE FUTURE

SWINGS AND ROUNDABOUTS

Retailers cited the biggest opportunity for their business in 2025 as the shop local trend, with 38% putting this at the top. 31% said exclusive product listings had been the biggest opportunity, while 15% put new product launches at the top. 8% each listed in-store events and sales as their key opportunities.

In contrast, the biggest challenge for retailers in 2025 was suppliers selling direct to consumers, with 31% seeing this as their biggest threat. Increased running costs got 23% of the vote and the cost-of-living crisis, which was at the top in 2024, was in third place with 15% citing it as the biggest threat. 8% each saw online retailers and other issues as their main challenge.

2026 is set to be a great year for housewares retailers. In a huge change of fortune, 69% of retailers surveyed said they viewed the future of independent cookshops and housewares retailers for the next three to five years as positive. Last year, only 21% saw a positive or very positive future.

23% expect the future to be neutral, while just 8% expect a weak future for the sector.

For the nearer future, the outlook was also positive, with 38% expecting marginal growth in 2026 and 15% forecasting significant growth. 31% expect things to remain about the same, while 15% are expecting a slight decline in business.

The future

How do you view the future of independent cookshops and housewares retailers in the next three to five years?

SUPPLIER SUPPORT

When asked what the most supportive suppliers had done to help business in 2025, 30% valued good communication. 23% put training at the top of the list, while another 23% cited ‘other’ methods, which included speed of supply and being more selective with retail partners. Joint fourth place with 8% each of the vote, were in-store events, exclusive products and new product launches.

As part of a renewed focus on its independent partners, Minky has launched a new B2B website to improve ordering and communications with its customers. Head of sales, Mark McGagh and marketing manager, Carol Devins, tell PH about the launch and how the team is focusing in on indies.

FOCUS INDIE

Minky’s new trade websitewww.minkytrade.com - has recently launched, offering customers a simple and quick way to access the entirety of the Minky product catalogue and order from wherever they are, at any time.

Mark McGagh, head of sales, Minky, explains: “We have a large tranche of independent customers and launching the website was about making it easier for them to trade with us. It gives them a tool they can access at any time, allowing them to browse the range and place orders whenever it suits them.”

The Minky team is now working closely with existing customers to help them get set up and familiar with the new platform, ensuring they can make the most of everything the site has to offer. “We hope that enabling customers to browse on the website and place orders there will make life easier for them,”

Mark continues. “Of course our key account managers and the wider team are still here whenever our customers need us, the website is simply another valuable facility available to them..”

New Ergo Board Cover design

New and improved for 2026, the new Minky Ergo Ironing Board Cover features Prozone technology for faster crease removal. The 100% cotton cover combines steam penetration and heat reflection for speed and performance and the extra thick felt underlay provides a smooth, cushioned surface for effortless ironing. The cotton grip zones hold laundry to prevent slipping. UK designed and manufactured. Available as a traditional Ironing Board, Table Top Ironing Board and replacement cover.

The new website will provide up to date information on the product catalogue, helping to keep retail partners in the know. Carol Devins, head of marketing, says: “The website makes it much easier for customers to see the full extent of our ranges. It will also help ensure retailers have timely access to our latest

Steam Pro Iron and Steamer Range

The new Minky Steam Pro range offers four new ironing and steaming products to meet today’s consumer needs, from quick refreshes to bulk ironing. Each iron features high wattage and steam output for powerful crease removal, with ceramic soleplates providing smooth, even heat distribution to optimise performance. With Anti-Calc, Anti-Drip and Auto Shut-Off features as standard, the new Steam Pro range maximises ironing efficiency, consistently delivering high quality results

Cushion Glide Ironing Board

Ironing with ease and style. The Minky CushionGlide combines performance with contemporary design. Featuring a unique 3D structure, enhancing steam circulation for fast crease removal and extra thick padding for a smooth glide. The ironing board is finished in a trend led, fully coordinated Olivine colour theme with a sleek, modern design. The angled iron rest holds the iron at the perfect angle to prevent steaming between uses. UK designed and manufactured.

product development and the most up-to-date information.”

The launch of the site will also support stronger customer communications. Mark continues: “The site will help us build direct communication with customers, so when we launch new products, we can keep them updated quickly and effectively via email marketing.”

Optimised for mobile, the new platform can be accessed from all devices, making it even easier for customers to browse and order on the go.

Mark continues: “The features are very similar to our B2C website, so for customers with online shops, it makes it very easy to create listings for our products quickly and easily..”

Damp Guard

Offers will also be accessible. “There will be special offers on the website and promotional activity,” says Mark. “This gives all of our independent partners access to opportunities that help them stay competitive and make the most of the Minky range.”

In addition, the platform will create new opportunities for independent retailers to access point-of-sale materials and support for key product launches.

Carol explains: “As you know, we are very active on TikTok and other platforms. When we launch a product and expect strong demand, we can support that with display units and extra materials. The website now gives us another way to extend that support to our independent customers as well.”

Mark concludes: “A lot of the independents are deeply rooted in their local communities. They know their customers, they understand what their communities want and that makes them incredibly important to our business. Supporting them is a key part of what we do.”

This compact and stylish moisture absorber is designed to protect the home, garage and indoor spaces from excess humidity and condensation. Using advanced Minky tablet technology, it absorbs moisture quickly and efficiently without the need for electricity or batteries. Completely silent in use, it’s ideal for small spaces such as bathrooms, bedrooms and offices, helping create a fresher, healthier living environment. The compact, sleek design blends discreetly into the home and it’s refillable and reusable, reducing waste compared to disposable absorbers. One 200g tablet lasts up to three months for long-lasting moisture control.

THE INDUSTRY’S CHERISHED ANNUAL GET TOGETHER

RETAIL CATEGORIES

★ Best Supermarket

★ Best Garden Centre Retailer – Independent

★ Excellence In Retail Training

★ Excellence In Retail Display –Multiple or Department Store

★ Best Department Store – Independent

★ Independent Cookshop

★ Best Garden Centre Retailer – National

★ Excellence In Online Retailing

★ Excellence In Retail Display – Independent

★ Excellence In Retailer Initiative

★ Best Department Store – Multiple Branch or Group Member

★ Multiple or Small Group Retailer

PRODUCT CATEGORIES

★ Excellence In Cookware

★ Excellence In Home Organisation

★ Cutting Edge Award

★ Top of the Table Award

★ The Eco Award

★ Made In Britain Award

★ Top Tool or Gadget Award

★ Plugged In Award

★ Excellence In Homewares

★ The Licensing Award

★ The Innovation Award

★ The Icon Award

THE SUPPLIER AWARDS

★ Excellence In Product Development

Sponsors Include

★ Excellence In Marketing

★ Excellence in Service

SPECIAL AWARDS

★ Rising Star Award *NEW FOR 2026*

★ Outstanding Achievement Award

Blue Casa incorporates the Blue Canyon and Casa & Casa brands and offers bathroom and kitchen accessories all under one roof.

FULL HOUSE

FBlue Casa began life under the name Textiles Scotland, initially specialising in the supply of high-quality towels and textile products. As the business developed, opportunities to expand into wider homewares categories became clear, laying the foundations for what would become a much broader product offering.

This growth led to the creation of Blue Canyon, a brand dedicated to quality affordable bathroom accessories. Blue Canyon quickly established itself with a wide range of practical, yet stylish products designed to enhance everyday bathrooms.

The collection expanded to include bath mats, shower curtains, bathroom furniture and coordinated accessories such as tumblers, toothbrush holders, soap dispensers and toilet seats, helping retailers offer affordable and well-designed bathroom solutions to their customers.

In 2018 the company launched Casa & Casa, a brand initially created to house products outside of the bathroom category. The first introductions were hydration flasks, kitchen furniture and a range of shopping trolleys, of which were met with strong demand from retailers. Following this positive response, Casa & Casa rapidly expanded and has since developed into the company’s hub of kitchen and household accessories.

products including kitchen scales, utensils, brushes, alongside practical household items such as kitchen furniture, ladders and step stools.

As both brands continued to grow, Blue Canyon and Casa & Casa were brought together under the unified Blue Casa identity, allowing retailers to source both bathroom and kitchen accessories from one supplier. Combined, the portfolio now features more than 1,500 products across multiple homewares categories.

distinctive for their shelves.

Meanwhile, the Blue Canyon side of the business continues to evolve within the bathroom category. Following the success of wall-mounted hooks, the range has been expanded with additional styles and finishes. Storage baskets have also proven extremely popular, leading to the introduction of further options and designs. Alongside this, new products have been introduced across the wider bathroom ranges, including accessories, mirrors and laundry storage solutions, ensuring the collections remain aligned with current interior trends.

Innovation continues to drive the business forward and 2026 has already proven to be a significant year for product development. Casa & Casa is making a statement in the kitchenware market with the introduction of new lines including kitchen utensils, air fryer liners, graters and food storage solutions. Dish racks, which proved to be a particularly strong performer throughout 2025, have also been expanded with the introduction of additional designs and colours in response to retailer demand. Among the standout launches is a Highland cow-inspired range – a playful design that reflects the company’s Scottish heritage while offering retailers something

Supporting retail partners remains central to the Blue Casa approach. The company has recently updated its packaging to improve sustainability, introducing recyclable materials and reducing the use of single-use plastics wherever possible. Products are carefully tested to meet the demands of modern living while maintaining competitive pricing and strong value for consumers.

Alongside product development, Blue Casa prides itself on delivering responsive service and working closely with customers to meet their individual needs. By continually monitoring market trends and evolving its product designs, the company ensures retailers always have access to ranges that reflect the changing demands of today’s homes.

GUEST COLUMNIST

Peter

Dunne

Below: Fimex has created an original flexible winer cooler that has a built-in temperature panel helping to ensure maximum taste and flavour at the perfect temperature.

CHALLENGES, REWARDS AND

INDUSTRY GROWTH

During the past 35 years I have worked in our amazing industry, I have looked to create new products within an ever-evolving trading environment. This journey has been marked by challenges and rewards, each shaping my understanding of what it takes to transform an idea into a saleable product. As I reflect on these decades, I am reminded of the unwavering patience, commitment and financial investment required to succeed.

The product development journey

Developing a new product is rarely straightforward. It demands time, patience and dedication. Financial resources are essential, not only for prototyping and manufacturing, but for enduring setbacks and learning curves. These elements combine to test resolve, yet also lay the foundation for future success.

Solving problems and offering value

At the heart of successful product creation is a simple principle: solve real problems and offer genuine value. This focus has guided my work, ensuring that each product addresses a tangible need and delivers affordable quality. The challenge is to maintain this standard without compromising the integrity of the solution, especially when market pressures encourage shortcuts.

From start-up to saleable product

The journey from concept to product is fraught with obstacles. Setbacks are inevitable, yet these hurdles offer valuable

lessons. Perseverance is key; learning from failures and adapting is what transforms a start-up into a sustainable enterprise. The satisfaction of seeing an idea come to life makes the struggles worthwhile.

Protecting your concept

Safeguarding intellectual property is crucial. Patents, design registrations and trademarks are vital tools for protecting from imitation. These measures also encourage further innovation by ensuring original ideas are recognised and rewarded.

The power of uniqueness

Uniqueness is the cornerstone of success in a crowded marketplace. Distinctive products stand out and foster brand loyalty. Media exposure amplifies this, helping to build a reputation and connect with customers. Strategic engagement with the press and public can transform a modest innovation into an established brand. Many retailers thankfully embrace and support unique innovation.

The impact of copying

The copying of products is a persistent threat, with far-reaching consequences. The disappointment of seeing one’s hard work

Peter Dunne, product development director, ESA Sales, reflects on 35 years of creating new products, problem solving and protecting IP.

replicated without permission is profound. Beyond the personal impact, copying undermines trust, discourages creativity and can erode the financial viability of original business ventures.

Supporting innovation

It is essential that the industry continues to support original innovation. By championing new ideas, protecting IP and recognising the value of uniqueness, we foster growth and sustainability. Let us continue to encourage creativity, celebrate genuine achievements, and ensure that the next generation of innovators can thrive.

I have recently had the honour of becoming a council member for ACID (Anti Copying in Design) an organisation set up by co-founder Dids MacDonald MBE over 27 years ago who has worked tirelessly to raise the awareness of IPR and is now lobbying government to make changes to protect original designs. This is a superb organisation that is championing IPR and is passionate about supporting existing and new business start-ups.

I have also recently collaborated with Fimex in Spain to help create and promote their products within the wine accessory and kitchenware categories, both of which have some outstanding designs.

BRAND PROFILE: COLE & MASON

In an industry where design innovation and culinary performance must work hand in hand, few products manage to stand the test of time while continually evolving to exceed modern expectations. The Cole & Mason Derwent collection is one such exception.

SEASONED TO

PERFECTION

Cole & Mason’s Derwent collection is a range that bridges the gap between contemporary aesthetics and longstanding craftsmanship. It is a collection built not only for the home cook, but for the discerning consumer who values precision, durability and meaningful design.

For decades, Cole & Mason has shaped the seasoning category with products engineered to elevate flavour. Yet the awardwinning Derwent Collection stands out as a pinnacle achievement: a carefully refined line that brings professional grade control directly into the kitchen.

Heidi Thomas, head of marketing, DK Household Brands, comments: “With its crystal-clear acrylic body, premium stainless steel or high-grade wood accents and our industry-leading Precision+ mechanisms, Derwent mills represent what modern seasoning tools should aspire to befunctional, beautiful and built to last.”

“The transparent acrylic body brings both design clarity and practical advantage: users can instantly assess fill levels, while retailers appreciate a product that visually communicates quality at a glance.”

Available as individual salt and pepper mills or as a premium boxed gift set, the Derwent collection offers a choice of seven finishes — stainless steel, copper, gold, iron grey, chestnut rose gold, black wood and the newly released matt black, which has quickly become a consumer favourite.

“Whichever finish is chosen, each Derwent mill is designed as a statement of understated elegance,” Heidi enthuses. “It is a product that feels as good in the hand as it looks on the worktop.”

Craftsmanship meets contemporary design

From the moment it was first introduced in 2010, the Derwent mill captured attention for its uniquely balanced silhouette and instantly recognisable blend of clear acrylic and stainless steel. Heidi says: “This combination has become iconic within the Cole & Mason portfolio - striking enough for modern homes, yet classical enough to feel timeless.

The acrylic is paired with either stainless steel or one of the high-grade wood finishes, depending on the model, giving the range a versatile visual appeal suited to everything from minimalist interiors to rustic, heritage kitchens.

Precision as a principle

At the heart of every Derwent mill lies Cole & Mason’s commitment to precision seasoninga commitment realised through its innovative grind select technology. Heidi explains: “Unlike traditional mills with vague adjustments and unpredictable output, the Derwent range provides an engineered level of control rarely found in consumer mills.”

The pepper mill offers six pre-selected grind settings, ranging from an ultra-fine dusting to a coarse, robust crack. The salt mill features three settings, each optimised to deliver the ideal texture and flavour release for different dishes. This granular control allows home cooks to season with confidence and consistency - as a professional chef would. Adjustment is simple: simply turn the integrated grind select band to the desired setting. Heidi says: “It’s a userfriendly design that consumers intuitively understand and one that retailers can easily demonstrate in store.”

EXPANDING THE LEGACY: THE NEW DERWENT ELECTRIC MILL

As kitchens evolve and home cooks seek even more convenience, Cole & Mason continues to innovate. Heidi unveils: “The next evolution of the Derwent story arrives in the form of the Derwent Electric Mill, launching soon - a bold step forward that merges our signature Grind Select technology with a high-performance electronic motor.”

Designed for effortless, one-handed operation, the Derwent Electric Mill allows users to season with a press of the top. A USB-C rechargeable system eliminates the need for batteries, aligning with modern expectations for sustainability and convenience.

Crafted from stainless steel and acrylic, the Electric Derwent remains faithful to the visual DNA of the collection while bringing newfound power and finesse. It comes ready-filled, packaged either as a single unit or as part of a gift set. And, like all Derwent mills, it is supported by Cole & Mason’s lifetime mechanism guarantee.

Heidi explains: “This new model doesn’t replace tradition — it enhances it. It reflects our belief that while the fundamentals of flavour remain constant, how we experience them can always improve.”

Right: Designed for effortless, one-handed operation, the Derwent Electric Mill allows users to season with a press of the top.

Left: The newly released matt black design has been popular with consumers.

Below: The range offers a versatile visual appeal suited to everything from minimalist interiors to rustic, heritage kitchens.

A collection built for retail success

For trade partners, the Derwent collection offers a blend of proven consumer demand and exceptional brand equity. Its premium aesthetic attracts design-focused buyers; its

Heidi outlines: “In a competitive marketplace where customers demand both design and function, Cole & Mason’s Derwent collection stands as a reliably strong performer - a trusted favourite that continues to evolve with modern tastes.”

Of course, precision means little without exceptional internal engineering. That’s why every Derwent pepper mill is equipped with Cole & Mason’s design-registered Precision+ carbon steel mechanism, engineered to slice first before crushing the peppercorn releasing more aroma and flavour.

Meanwhile, the salt mill utilises an ultrasharp, anti-corrosion ceramic mechanism, ensuring long-term durability and optimal performance even with coarse sea salt. Both mechanisms are protected by a lifetime mechanism guarantee - a testament to the robustness and reliability of the engineering within.

DESIGNED FOR EVERYDAY USE

While the Derwent Collection thrives on performance and beauty, it is equally defined by its practical usability. Each mill arrives partially filled so it can be used from the moment it is unboxed. The pepper mill contains premium Vietnamese black peppercorns chosen for their bold, aromatic flavour, while the salt mill contains coarse Belgian sea salt, known for its clean mineral profile.

Refilling is straightforward: users simply pull off the top. The generously sized acrylic chamber ensures mess free filling, while the durable materials make daily use effortless.

engineered functionality captures the interest of food lovers and its lifetime guarantee encourages long-term loyalty. With multiple finishes, giftable packaging and the upcoming electric variant, the Derwent collection continues to expand its reach across diverse consumer segments.

Experts in seasoning

“The Derwent is more than a mill,” concludes Heidi. “It is the result of decades of expertise, meticulous engineering and a desire to elevate everyday cooking into something extraordinary.

“With its fusion of craftsmanship and design, its innovative grind select technology and its commitment to long-lasting performance, the Cole & Mason Derwent Collection remains one of the most respected seasoning ranges in the industry.”

To stock Cole & Mason, contact: sales.orders@dkhouseholdbrands.com

Inset: Mechanisms in both the salt and pepper mills are protected by a lifetime mechanism guarantee.

Heidi comments: “It is this balance of everyday practicality and elevated craftsmanship that maintains Derwent’s status as a cornerstone of the Cole & Mason brand.”

INSPIRATION

SHINES THROUGH

It is well documented that the tariffs imposed on many goods from around the world, but particularly China, had recently started to have a real impact on US businesses – the majority of exhibitors and visitors at The Inspired Home Show are US-based. There were some big brands which didn’t take part in the show because they’d had to spend out millions of dollars on tariffs and others who’d experienced US retailers cutting back on orders, especially in the run up to a usually busy Q4.

day though, the talk was very much about what a positive show it was shaping up to be, with visiting US buyers seeking to move away from the uncertainty of previous months and starting to look for new products and suppliers again.

As a platform to surprise and delight, the Chicago show is hard to beat, especially when it comes to showcasing new products, trends and innovations. There are various product and image displays in both halls of the show, North and South, including the gia awards product and retail winners and the annual showcase for Pantone in the entrance, backed up by a keynote address from colour specialist Lee Eiseman.

The organiser of the show, the IHA, announced in early March that it was helping members engage with US Congress to demand refunds of unlawfully collected global tariffs.

So as the show opened in its new mid-week slot from Tuesday to Thursday, there was some nervousness about what to expect. By the end of the first

There are always gems to be found in the Debut and Inventors Corner areas of the show, as well as the Excellence in Student Design winners, while the keynote speakers and seminars covered subjects like The Future of AI: Your Business Depends on It and Understanding Global Food & Flavour Trends for Housewares Growth.

Finally, if you’re able to stay an extra day after the show finishes there is an all-day no-charge retail tour organised by the IHA, taking in various shopping malls and giving you the chance to experience housewares retailing USstyle. The tour this year included the new Wayfair store – the first bricks and mortar for the group – as well as Abt appliances and electronic store, as well as staples like Pottery Barn, Sur La Table and Crate & Barrel. The day begins each year with insight from Peter Giannetti, editor in chief at homepagenews.com, who painted a fascinating picture of the market.

Innovation, innovation, innovation

There was plenty of innovation around the show, across all categories. But a great place to start and one of the most impressive elements, was Inventors Corner. The IHA has always given great support to new brands and concepts, both at Inventors Corner and the smaller Debut area designed for new brands. There was a slightly different elliptical layout for Inventors Corner this time, with all the stands facing each other. This created a real community atmosphere and if you stopped to talk to one exhibitor, you’d find they were pointing out others you should talk to.

There seemed to be more concepts this year, with companies highlighting patent pending on product and looking for larger organisations to licence their ideas for production. One example at this year’s show was Geo, from Blue Crown Cooking Tools, which was a finalist in the gia awards this year. It’s a plastic spoon designed for ground beef, with a patented grid design to break up smaller pieces and a blade in the front to chop

up large pieces. Other standouts included The Tilted Colander, Yumlit interactive light up kids’ plates, Mitty wearable cleaning mitt and Liddy stacking cookware lids.

Debut included iCube – “it’s like wrapping your drink in ice” – which is three times faster than putting your drink in a freezer. It’s created by Cory Fiene who, together with British drinks product innovator, Peter Dunne, originally brought Cory’s CaddyO drinks cooler to market (now sold by Dexam).

Elsewhere in the show, some brands had chosen to demonstrate or have a strong visual element on their stand. Sourhouse sourdough kit brand, Goldie and DoughBed had co-founder Jennifer Olsen folding dough at various points in the day as well as an impressive ‘dough drop’. Korean slow juicer brand Kuvings (available from Devaney in the UK) had two glasses with juice, one made in their slow juicer, the other in a ‘high-speed juicer’ to compare the quality. Heston had a stainless steel pan with burned-on caramelised sugar on one side, the other side cleaned (and perfect), with the message ‘The Pan that Stays Beautiful… no matter what you cook’.

Among the Brits exhibiting, Horwood’s cookware manufacturing arm was there and managing director Rob Jones reported he was “pleasantly surprised” with the interest. Pendeford was using the show to launch its new William Morris collection alongside Laura Ashley and was pleased with conversations at the show. Brabantia was celebrating, having won the gia award in Bath & Personal Care for its Steam & Ironing Board. Another winner was Canadian brand Gleener, which scooped the top prize in Cleaning with its Swift Plus fabric shaver.

There were a few booths which stopped you in your tracks, like the Asobu Fuzzie

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INSPIRED IN ILLINOIS

PH spoke to some key buyers and suppliers at the show to find out how the event had gone for them.

ANDREW GILES, buying manager, Fenwick

“The Inspired Home Show 2026 has been truly excellent. I’ve found it really quite inspiring, giving me an opportunity to understand new trends in what is, realistically, the world’s biggest consumer market. The show is an opportunity to understand what the brands are doing and what they are working towards and also see first-hand the innovative ideas they’re offering.

“I’ve seen new products across innovation, electrical, tools and gadgets, sustainability – and indeed new cooking styles too.

TOM CARTER, director, Potters Cookshop

“It’s been a fantastic trip to The Inspired Home Show 2026. Wow, what an amazing show in an amazing city - and not least because we were so honoured to pick up our Top Window award at the International Housewares Association gia Awards which was a superb, exciting ceremony.

“The show days have been fantastic; busy, inspiring, lots of great exhibitors – and friends too. We’ve thoroughly enjoyed every minute; it’s been invaluable for us as a retailer looking for new ranges. Trend spotting has been a crucial element too, the innovation we’ve seen has given us such a great insight and enthusiasm for what’s coming through. We can’t wait to return!”

There seems more diversity in ranges here in the USA due to the vast number of differing audiences a country of this size has. The size and scale is of course huge compared to Europe, different trends across different states – with suppliers showing good understanding between what the consumer wants now and what future demands may be.

The Inspired Home Show has shown a real commitment to the industry, creating a unique experience in an environment that is to everyone’s benefit and future success, with true passion for product and consumer trends. There’s something for everybody here; I will absolutely return for future buying trips.”

JAMES BURGESS, sales and marketing director, Pendeford Housewares

“The Inspired Home Show 2026 has been very good; it’s our first time here so we didn’t know what to expect but it’s absolutely been a success. This has been the global launch of our new Morris & Co kitchenware range.

“Half of our stand is Laura Ashley, which already has a firm presence in America; the Morris & Co is new to many and it’s been really satisfying to see buyers latching onto the brand. We conducted an internal review this morning and based on the meetings and conversations we’ve had, it was unquestionably worth our investment in being here “Happily, within America, retailers classify themselves as small, yet they have hundreds of stores, so context-wise that creates a significant business opportunity. We will be back next year.”

MICHAEL KARYO, senior vice president, Prepara

“The Inspired Home Show 2026 has been absolutely fantastic. It's really the one time of year we get to show the entire range. It's basically our Super Bowl in terms of presenting the brand and we have seen every key buyer that we would want to see over the last three days - I couldn't have asked for a better show.

“We’re handling the tariffs situation. It's been a challenge for everybody, but we keep working daily to ensure we balance our margins and make sure that we're keeping prices affordable for the consumer.

“That is obviously a challenge for America these days, but I think we've been successful in achieving that. We’re looking forward to returning next year –hopefully with a calmer trading market – but we’ll be here.”

NISHANT GUPTA, director, Nivtar Distribution

“The show really does connect the industry across all its parts; manufacturing, supply, retail, trend experts, media and so much more. It’s an unmissable event, year after year, with the 2026 edition having been particularly busy and vibrant.”

“It's been an interesting trip to The Inspired Home Show 2026. To see how US brands have adapted to the turbulence over the last year is impressive, given that the tariffs were implemented at very short notice. They’re looking at new markets once again, so it’s a good time for the UK to be a part of that and gain access to new ranges. Nivtar, being able to come here, offering our sourcing and support expertise has been met with enthusiasm as these firms are now exploring the UK as a mature e-commerce and retail market – we bridge the gap and make that possible.

STEVE PEGLER, OEM sales manager, Horwood Homewares

“The show has been a very interesting one for us because it’s a different market to domestic and European shows. The connections made here are entirely new, giving Horwood seriously interesting opportunities to follow up on. I think there is a gap in the market for a mid-to-premium range and our Tri-Ply offering fits within that nicely.

“This is a show worth coming back to. It’s given our company credibility to the American market; being seen as an exhibitor here is a crucial step to accessing this market.”

THE HEAT IS ON

Perhaps the greatest shift in the cookware sector of recent years has been the move towards uncoated materials and in particular, stainless steel: a change which is largely to do with health concerns. Becky Firth, head of product, Meyer Group explains: “We’ve seen a clear and accelerating shift towards sustainability and health-conscious purchasing decisions.

“Consumers are seeking cookware that is perceived as safer and toxin-free, which has driven growth in ceramic interior coatings as an alternative to PTFE based surfaces, particularly within aluminium cookware.

“At the same time, stainless steel has seen renewed interest as a base material, reflecting a broader consumer focus on durability, longevity and product transparency.”

Lee McDonagh, managing director, Samuel Groves, adds: “The cookware industry has seen some exciting developments this past year.

Stainless steel is a great choice because it’s durable and free from harmful chemicals. Plus, with growing concerns about nonstick coatings,

many people are turning to stainless steel.”

Antony Joseph, co-founder, Joseph Joseph, furthers: “There is strong demand for non-toxic and alternative nonstick materials. Growing awareness about material composition has encouraged innovation, with consumers seeking reassurance around safety, durability and long-term performance.”

Maria Spagnuolo, senior marketing manager,

OXO, expands: “Cookware has moved towards premium, long-lasting materials as consumers prioritise durability and performance. At the same time, health-conscious cooking has driven interest in high-quality nonstick coatings and PFAS-free alternatives.”

Richard Sharp, marketing director, Horwood, says: “The drive towards uncoated stainless steel, away from traditional nonstick surfaces was most apparent in the past year. We’ve seen huge growth in our uncoated ranges, which we continue to expand and develop.”

The move towards alternative materials has also driven suppliers to overcome challenges.

Katie Maxwell, chief product officer, Ultimate Products tells PH: “We are investing in the development of our ceramic coating technology to deliver the best performance for our customers. Historically, ceramic coatings have not matched the durability and longevity of traditional PTFE-based nonstick surfaces.

“Our focus is on closing that gap through enhanced formulations and rigorous testing, ensuring customers no longer have to compromise. We recognise that today’s

MARKET FOCUS: COOKWARE

consumers want both toxin-free and nonstick performance that lasts.”

Tegan Bond, senior product manager, Tefal, agrees: “There has been a noticeable shift towards stainless steel. Ceramic cookware is also experiencing popularity, propelled by interest in alternatives to traditional nonstick.”

Alongside consumer concerns around health, there is a growing demand for quality, durable materials. Benoit Flouquet, regional manager, Fissler, expands: “Consumers are prepared to invest in premium, innovative cookware that meets a need. At Fissler we have spent time focusing on what our brand means to home chefs. We share their passion for cooking and craft products that support them and accompany them during every moment of their culinary journey.”

Rebecca Hassett, product manager – cook and kitchen, RKW, continues: “Over the past year, cookware has become a much more considered purchase.

Shoppers are moving away from ‘replace and repeat’ and towards pieces that feel like a genuine investment. People are actively trading up into higher quality constructions because they want cookware that performs better, lasts longer and offers greater transparency.”

statement. Buyers are looking for pieces that not only perform exceptionally, but also complement the aesthetic of modern homes.”

Heidi Thomas, head of marketing, DK Household Brands, agrees: “Cookware is increasingly visible, on open shelving, on the hob and on the table, so clean, considered aesthetics play a role in purchase decisions.”

Becky furthers: “Once functional needs are met; appearance becomes a major influence. Consumers want cookware that looks good on display and fits with their kitchen aesthetic, with neutral, premium tones dominating alongside appetite for trend-led accent colours. A desire for a ‘new look’ or style refresh is also a trigger for upgrade purchases.”

George Mann, national sales manager UK & Ireland, Le Creuset adds: “Consumers are increasingly focused on quality and durability, seeking cookware crafted from premium materials due to longevity and professional performance.

“Design has become more influential than ever, particularly with the rise of open-shelf kitchens where cookware doubles as a visual

tested, so consumers can be sure it is going to last. A pan that combines durability with space-saving design resonates strongly.”

Changing lifestyles also affect cookware choices. Guy Weaver, chief executive, a365, outlines: “The growth in single person households has led to a big increase in one pot cooking. This has led to strong growth in sales of versatile single pan solutions that can be used on all types of hob, under the grill or the oven, as well as to serve food to the table.”

Katie adds: “Consumers want products that are beautiful, on-trend and worthy of being displayed on open shelving or used when hosting. Aesthetics such as colour and finish now play a key role.”

As well as aesthetics, there are practical considerations.

Antony outlines: “We looked at one of the biggest problems people experience with cookware: cluttered cupboards. Our folding handle system revolutionises pan storage. The pans nest into each other, meaning they stack perfectly.

“The SwingLock technology is 20year lifetime-

Emma adds: “Smaller portions are becoming increasingly popular as consumers seek space-efficient, easy-to-use cookware. Our new 180ml and 1.4l casserole dishes provide solutions for smaller kitchens and cooking for fewer people.”

Maria continues: “Cookware also needs to fit modern cooking habits, including induction compatibility, oven-safe construction and versatility. One pan needs to support all tasks, allowing consumers to invest in a higher quality pan knowing it can work with a range of hobs and different uses.”

Ease of use is important. Emma Lewis Jones, product director, Lifetime Brands, comments: “Consumers are increasingly focused on durability and ease of use when purchasing. Features such as being dishwasher safe and lightweight design are important for busy

MARKET FOCUS: COOKWARE

households. Daily cooks and younger generations in particular are prioritising products that balance convenience with long-term quality and performance – with price remaining as an important factor.”

Tegan agrees: “Buyers favour cookware that simplifies processes and boosts their confidence in achieving results, such as intuitive design and efficient nonstick surfaces.”

Sustainability remains central. Heidi says: “Sustainability has shifted from differentiator to default. Consumers increasingly want cookware that’s built for longevity, with recyclable materials such as wheat straw, interspersed in various components, such as handles and lids.”

Guy sees a hesitancy for the price associated with this, however: “There has been a move towards sustainability, but most are unwilling to pay more for recycled or environmentally friendly products. Paradoxically, they cost more to make, but customers expect them to be cheaper.”

Trust in the brand will also boost sales: “Brand trust plays a huge role,” comments Rebecca. “Cookware can be a confusing category, so consumers are gravitating towards names they recognise and feel confident in. Brands like Swan and Tower have been trusted by shoppers and retailers for decades and that heritage gives people reassurance that they’re buying into quality rather than short-term trend.”

Heritage also plays its part.

“Consumers are electing to ‘buy better’ and ‘buy once’,” says Richard Walker, managing director, Eddingtons. “The Lodge heirloom pieces hold true to this. In the US, families often reach for the ‘Grandma’s pancake skillet’ or seek out their oversized ‘Daddy skillet’ for searing and cooking prime cuts.

partnered to create the world’s first intelligent cookware with touch controls that communicate directly with compatible induction hobs. Kuhn Rikon pots and pans communicate; Miele hobs listen. There is no need for manual readjustment or constant monitoring, enjoy energy savings while avoiding boilovers or burned food.

“Manufactured at our site in Switzerland, the range combines our know-how with Miele to create an experience that is simpler, smarter and more sustainable.”

Digital sales have also boosted the sector. George outlines: “Ecommerce continues to play a role in sector expansion, with online household goods now making up nearly 30% of homeware purchases, giving customers broader access to colours, limited editions and specialty cookware.”

“Both these items have a nostalgia factor, but simply improve with age, building on layers of natural patina and nonstick, as oils bake into the pans.”

Technology is advancing cookware. Paul Marchant, business development manager, Kuhn Rikon, explains: “Autonomous cooking has been a key development over the last year. Kuhn Rikon and Miele have

While the wider economic climate has been difficult for many, recent tariffs have in fact helped some. Richard Walker comments: “Tariffs have been the talk of the town in the US. Here our main cookware brand, Lodge Cast Iron, has actually benefitted from Trump tariff impacts: the 2025 US import tariffs on raw materials have significantly increased manufacturing costs for competitors,

leading to price rises in the US domestic market. The push for nearshoring benefits Lodge as it has its own plant in Tennessee – the challenge has been to focus on securing locally sourced pig iron and recycling all iron waste on site to maximise efficiencies.”

Overall, the cookware sector is performing well. Lee tells PH: “We’re seeing consistent growth and companies are doing a great job adapting to new market conditions. There’s a lot of optimism among businesses and innovation is really helping drive things forward across the industry.

“The area that’s struggling a bit is nonstick , where sales have been declining, but overall, momentum is very positive.”

Richard Sharp agrees: “There is no doubt that trading conditions, particularly on the high street, are challenging. But Ambiente was a good indication that the sector is still full of committed suppliers with great ideas and a positive outlook for the longterm future.”

Benoit concludes: “As a relatively new brand in the UK, we have been encouraged by the willingness of some key UK retailers to be open to new cookware brands and ideas. Fissler cookware is at the premium end of the market, but this has not been a barrier to interest and for those retailers who are getting behind Fissler, they are seeing good sell-through to their customers.”

1: NoStik Silicone Bake Liner

30cm×40cm

The NoStik Silicone Bake Liner offers a practical, eco-friendly upgrade to everyday baking. Reusable on both sides, it replaces countless meters of disposable baking paper while delivering reliable non-stick performance.  The silicone surface supports fat free cooking, eliminating the need for oil or butter. It can be cut to size and withstands temperatures up to 260°C, ensuring consistent performance across a wide range of recipes. It’s dishwasher safe, PFAS-free and easy to handle. Available from Burton McCall.

Burton McCall

T: 0116 2344611

E: sales@burton-mccall.com

W: www.burton-mccall.com

2: Salter Signature 6 Piece

Stainless Steel Pan Set

Crafted for strength and timeless style, each pan features a durable stainless steel body with a brushed polished finish. The set includes a 14cm milk pan, 16,18 and 20cm saucepans with tempered glass lids, a 24cm frying pan and a 24cm stockpot - it covers everything from quick weekday meals to batch cooking and family favourites. An encapsulated base delivers even heat distribution across all hob types including induction, while steam-vented glass lids and a dishwasher safe design ensure everyday ease.

Salter

E: sales@upplc.com

W: www.salter.com

3: Salter Aerotech

Professional Cookware Range

Cook with confidence using the Salter Aerotech Pro cookware range. Designed for performance and durability, each piece is crafted from forged aluminium for fast, even heating and reliable results every time. Featuring a 30x tougher non-stick coating, the Aerotech range allows for easy clean-up and healthier cooking with minimal oil. Suitable for all hob types including induction and designed with an ovensafe handle, the cookware moves effortlessly from hob to oven. Finished with a tempered glass lid and steam vent and safe for metal utensils.

Salter

E: sales@upplc.com

W: www.salter.com

4: Zyliss Bakeware Pans & Trays

Bake with confidence using the Zyliss Non-Stick Bakeware range, made from durable carbon steel with a Swiss-engineered ILAF non-stick coating. PFAS-free and oven-safe up to 240°C (475°F), each piece delivers even heat distribution, non-stick springform for clean release and dependable results for everyday baking. Includes a five year Zyliss guarantee for peace of mind.

DK Household Brands

E: sales.orders@dkhouseholdbrands.com

W: www.zyliss.co.uk

Products New

5: Pendeford Housewares x Morris & Co.

Pendeford Housewares has announced a new licensing agreement with Sanderson Design Group for the Morris & Co. brand. The partnership will see Pendeford develop a range of kitchenware featuring the iconic designs of William Morris. The team is currently developing a collection of kitchen products incorporating William Morris’s renowned heritage prints, bringing classic British design into contemporary kitchenware. The first collection comprises ceramics and cast iron products featuring William Morris designs.

Pendeford Housewares

E: sales@pendeford.co.uk

W: www.pendeford.co.uk

6: Barbary & Oak - Nattura

RKW is starting the year strong by introducing Nattura, a new design-led range from Barbary & Oak, bringing together cast iron cookware, oven-to-tableware and dinnerware in one collection. The range is offered in two colourways, Cashmere and Agave. The collection offers a complete kitchen-to-table solution, with a 16-piece dinnerware set, casserole and baking dishes for everyday cooking and serving and a cast iron range featuring casserole pots, frying pans and grill pans. The Barbary & Oak Nattura range is available now.

RKW

E: sales@rkwltd.com

W: www.rkwltd.com

1: Durastone Versatile Shallow Casserole

The growth in single person households has led to an increase in one pot cooking, which in turn has led to growth in sales of pans such as the Durastone Shallow Casserole from a365. It can be used on all types of hobs, under the grill or in the oven to fry, boil, steam and bake as well as serve food at the table. Other cookware ranges from a365 include the Cermalon three-piece frying pan set and the Durastone five-piece carbon steel set.

A365

T: 01925 419958

E:  info@a365uk.co.uk

W: www.a365uk.co.uk

2: Stainless Steel Mira Frypan 26cm

The Mira 26cm Frypan from OXO’s premium triply stainless steel range is designed for home cooks seeking professional-level performance. Its tri-ply construction features a heat-radiant aluminium core between two layers of stainless steel, delivering fast, even heat distribution and consistent results. Design details include ergonomic handles, non-chip rims and streamlined rivets for confident everyday cooking. Compatible with all stovetops, including induction, the pan is also oven, dishwasher and metal-utensil safe.

OXO

T: 0114 2420405

E:  info@oxouk.com

W: www.oxouk.com

3: Salter Chester Cast Iron Range

Available in rich red, classic cream and deep teal, the Salter Chester Range features durable cast iron cookware in a range of different sizes, with matching high gloss salt and pepper mills. The enamel-coated cast iron pieces offer excellent heat distribution and retention, perfect for slow cooking, searing and oven baking. The moisture-locking lids keep dishes tender and full of flavour, while each pot and pan is suitable for all hob types and oven safe up to 240°C. It’s PFAS-free, has long-lasting durability and offers oven-to-table styling.

Salter

E:  sales@upplc.com

W: www.salter.com

Products New

4: Russell Hobbs Marine 8 Piece Smart Clip Cookware Set

Designed with a clever stackable construction and two detachable soft-touch handles, the range offers effortless storage and versatile cooking in one smart solution. Including 20, 24 and 28cm frying pans and 16, 18 and 20cm saucepans, each piece features a healthy ceramic PFAS-free non-stick coating for easy cooking and cleaning. Made from recycled pressed aluminium in a navy finish, the pans are suitable for all hob types including induction and with the handles removed, are oven safe up to 200°C.

Salter

E:  sales@upplc.com

W: www.salter.com

5: Circulon Halo with LaserDefense

Circulon has launched the new Circulon Halo with LaserDefense Ceramic Non-Stick range. It’s the brand’s first-ever ceramic non-stick collection that combines a pearl white, monochromatic finish with the superior cooking performance of LaserDefense non-stick technology. It’s made without PFAS, BPA, lead or cadmium and delivers 50% longer-lasting non-stick release than leading ceramic competitors. Circulon’s revolutionary technology provides amateur chefs with the confidence to cook without the common frustrations of ceramic cookware.

Meyer Group T: 0151 4828180 W: www.meyergroup.co.uk

6: Allround Uncoated Grill Pan

Following on from the huge success of its uncoated stainless steel frypans, Kuhn Rikon has introduced a stainless steel uncoated Ridged Grill Pan in the Allround range. 27cm x 27cm and with a full induction base, these grill pans are suitable for high heat cooking and for use under the grill, or in the oven. The Allround Grill Pan is dishwasher safe. A matching glass and stainless steel oven-proof lid is also available.

Kuhn Rikon T: 01902 458410 E:  sales@kuhnrikon.co.uk W: www.kuhnrikon.co.uk

Cookware. Made the OXO way.

Tri-ply Stainless Steel Mira Series

Meet OXO’s Mira cookware. Two stainless steel layers with a heat-radiant aluminium core for fast, even cooking and lasting durability. Dishwasher safe and compatible with all stovetops. Born of design, built to perform.

1: Fissler M5 Pro-Ply

This summer, German cookware manufacturer Fissler will launch its first multi-ply cookware, M5 Pro-Ply. The design, performance and quality of M5 Pro-Ply is set to make this a Fissler best-seller, just like the Fissler OriginalProfi Collection is today. Spring launches include Viseo Pro casseroles (medium-priced, positioned below the Original-Profi Collection) and new food prep and vacuum-sealed storage products, underlining how Fissler shares the passion for every moment in the consumer’s cooking journey.

Fissler

E: service@fissler.com

W:  fissler.com

2: MasterClass Sky Blue

Discover the MasterClass Sky Blue cookware collection. Designed with daily cooking in mind, the new ceramic Sky Blue roasters feature a clever debossed surface that helps drain excess oils for better roasting results. The 180ml round stoneware dish with lid is perfect for individual bakes, sides and desserts. Durable, practical and beautifully finished, these pieces are made to deliver reliable cooking while adding a soft pop of colour to the kitchen.

Lifetime Brands Europe

T: 0121 6046000

E: saleseu@lifetimebrands.com

W:  www.uk.lifetimebrandseurope.com

3: Vita 3 Tri-ply Cookware

The Fackelmann Vita 3 Tri-Ply Cookware collection includes Frying Pans 20, 24, 26 and 28cm, plus a 28cm open wok, together with saucepans and stock pots with vented glass lids. The range include a five year guarantee for peace of mind, product packaging is FSC and priced to attract end users.

Fackelmann Brands

T: 01922 743586

E: sales@fackelmann.co.uk

W:  www.fackelmann.co.uk

4: The Ultimate Tagine

The MasterClass 5L Cast Aluminium Tagine brings the rich, aromatic flavours of North Africa into the home kitchen, combining the performance of cast iron with a lightweight, everyday-friendly design. Perfect for Moroccan stews, curries and one-pot meals, its coneshaped, self-basting lid locks in moisture for tender, flavour-packed results. The robust stainless-steel base works on all hob types, including induction and it’s oven safe for stovetop-to-oven cooking. It has a non-stick coating for easy cleaning and is backed by a lifetime guarantee.

Lifetime Brands Europe

T: 0121 6046000

E: saleseu@lifetimebrands.com

W:  www.uk.lifetimebrandseurope.com

5: Cermalon 11 Piece Stainless Steel Cookware set

The Cermalon 11-piece Stainless Steel cookware set has scored highly in recent media reviews, with The Independent judging it the Best Starter Set in its December 2025 IndyBest feature ‘Best saucepan sets to buy for your kitchen, tried and tested’. Based in the North West, a365 is headed by Guy Weaver and specialises in the design, development, sourcing, supply and sale of a diverse range including SDA, housewares and garden products.

a365 T: 01925 419958

E: info@a365uk.co.uk

W: www.a365uk.co.uk

6: Space Cookware Range

Not all pans are created equal. Space from Joseph Joseph is a revolutionary range of professional quality cookware. The folding stainless-steel handles feature a 20-year lifetime-tested SwingLock technology which saves up to 50% more space than standard pans. They are of a professional quality, with heavy gauge aluminium bodies and are oven safe to 232ºC/450ºF. They are non-toxic and have a non-stick ceramic coating free from PTFE, PFAS, PFOA, lead and cadmium.  Joseph Joseph

E: trade@josephjoseph.com

W: www.josephjoseph.com/pages/trade-portal

MOMENT MATTERS EVERY

Having celebrated its 180th anniversary in 2025 and with twoMichelin starred German chef, Alexander Herrmann as brand ambassador, Fissler truly cemented its position this spring as an innovative cookware giant with the launch of a new brand strategy.

The company has spent the last year focusing on what the brand means to ambitious home chefs who are prepared to invest money in premium quality, innovative cookware that meets a need.

This identifies Fissler as a brand for those who see cooking not as a chore, but as a chance to celebrate their skills and creativity. For passionate cooks, where every moment matters: it’s about the energy and precision of slicing and dicing, the gentle swirl of stirring, the joy of how aroma slowly builds. And finally, the moment of triumph and satisfaction.

Fissler crafts the tools in Germany that make these moments possible – cookware that builds confidence, sparks innovation and has supported ambitious home chefs since 1845.

Fissler is there to inspire and empower consumers every step of the way, whether they’re a true culinary master, enjoy exploring new dishes and cooking techniques or are looking for the tools to make every day dishes.

Fissler cookware is created for those who:

• Master every step of the cooking process –Original-Profi Collection and the new M5 Pro-Ply cookware

• Creatively explore new cooking techniques –Vitavit Premium pressure cookers and Ceratal Evo ceramic coated cookware

• Pragmatically handle everyday cooking or are learning to cook – Fissler Essential and Fissler Pure Collection

These are just a few examples of the broader Fissler offer. Find out more at fissler.com

Fissler – made for your moments

Contact Fissler:

BAKING UP A STORM

bakeware division in 2015 and manufactures the range entirely in the UK. The company owns the full manufacturing chain, making it the only end-to-end bakeware manufacturer in Europe. Head of marketing, Bex Holt takes PH behind the scenes.

In 2015, What More UK launched its bakeware division at a time when several long-established British bakeware manufacturers were closing their doors. The closure of G Wilkinson (Progress) presented an opportunity for the company to invest in the sector and retain both the skills and experience that existed locally.

Head of marketing, Bex Holt, explains:

“Bakeware manufacturing has a rich heritage in the Burnley and East Lancashire area, with brands such as Prestige and Classic previously operating there. As these businesses closed,

we recognised the importance of keeping that tradition alive.

“By bringing experienced staff, toolmakers and press operators into What More UK, we were able to preserve that expertise while establishing a modern bakeware operation.”

From the outset What More made a significant investment in new premises, equipment and automated production lines capable of producing bakeware directly from steel coils. Alongside this, the company developed new tooling and manufacturing processes designed to reimagine bakeware production for the future, while still benefiting from the region’s deep-rooted knowledge and craftsmanship.

What More is unique in that it owns the full manufacturing chain for its bakeware, which is crafted entirely in the UK. The company is the only end-to-end bakeware manufacturer in Europe.

enables us to respond quickly to market demands.”

The company also works with some of the world’s leading coating suppliers, including iLag, PPG and Weilburger. “These partnerships place us at the forefront of coating innovation, ensuring our bakeware benefits from the latest advances in non-stick technology and durability,” says Bex.

Firsteel continues to supply coated steel to other major manufacturers as well, but the integration into What More UK enables the company to streamline development, reduce lead times and shorten supply chains. This improves speed to market while delivering environmental benefits by reducing transport and emissions.

Bex continues: “Our vertically integrated manufacturing model is what sets us apart. In February 2024 we acquired Firsteel, one of only two coil coating companies in the UK, which has allowed us to strengthen our production capabilities further.

“Owning this part of the supply chain gives us complete control over the process from the beginning of production through to the finished product. It ensures consistent quality, allows for faster product development and

Key to What More’s company ethos is the ‘made in Britain’ stamp. “British manufacturing sits at the heart of everything we do at What More UK,” Bex explains. “Producing our bakeware here in Lancashire allows us to maintain strict quality control while supporting local skills and industry.

“Manufacturing in the UK also gives us a significant advantage when working with retailers. Because our production is local, we can react quickly to emerging trends and changing consumer requirements.”

This flexibility helps retailers maintain strong stock turnover and respond to demand more

COMING UP…

Within the new Sizzll brand, the range is being expanded with innovative Griddll trays and roasters, designed to deliver outstanding cooking performance both indoors and outdoors. The griddled design helps drain fat away during cooking, while improving air circulation, resulting in more efficient cooking and crispier results.

These products build on the success of the Sizzll sausage tray and are ideal for grilling, roasting and BBQ cooking. Available in both high-performance non-stick and enamel-coated finishes, the range is designed to make cooking easier while delivering excellent results.

The BetterWare Oven Max set is a new bakeware collection designed with modern family cooking and entertaining in mind. The four-piece set has been designed to maximise the full usable space within a standard oven, allowing multiple dishes to be cooked at the same time.

effectively than if they were relying on longer international supply chains. Bex adds: “For us, ‘made in Britain’ is not simply a label – it reflects our commitment to quality, innovation and supporting the manufacturing heritage of our region.”

Under the What More umbrella, there are three unique bakeware brands. BetterWare is one of the UK’s most recognisable housewares brands, known for its quality British-made products. Bex says: “Our bakeware ranges sit perfectly within that heritage. The portfolio spans a wide variety of price points, from accessible everyday baking products through to premium ranges such as our Signature non-stick collection.

“Alongside these we offer Classic Enamel bakeware, specialist Air Fryer accessories, our popular Stack Ease seven-piece set and the newly launching Oven Max range, designed with family cooking and entertaining in mind.”

Together, the BetterWare bakeware collection offers a comprehensive range of solutions for both retailers and consumers, all manufactured in Lancashire.

PushPan represents the company’s specialist

baking innovation. These patent-protected cake tins are available in eight sizes and feature a loose-base design with a silicone seal that makes them completely leakproof and watertight. This unique feature removes the need for liners when baking cakes, making them a favourite with serious home bakers looking for convenience and precision.

Finally, Sizzll is the newest brand in the portfolio and brings an exciting level of innovation to the cooking category. The range launched with the innovative sausage tray, designed to make cooking sausages easier and healthier. Bex adds: “Looking ahead to 2026, we will be expanding the collection with new products including Griddll trays and roasting solutions. The range is available in both high-performance non-stick and enamel finishes and is also ideal for outdoor cooking and BBQ use.”

Alongside these brands, What More offers a highly flexible own-label service to retailers.

in quality, quicker development cycles and reliable supply.”

Running consistently across all products is a commitment to sustainability. Bex outlines: “Sustainability is an important focus within our bakeware manufacturing. Our products are made using high-quality European steel, supporting responsible sourcing and low-carbon production methods. Our coil coating process is more efficient than other methods, reducing energy consumption and material waste.”

“Because we produce such a wide range of bakeware formats using different materials and coatings, we can create tailored product ranges to suit individual requirements,” Bex comments. “This enables retailers to develop differentiated ranges across a variety of price points and quality levels, helping them establish a distinct identity for their own brands.

THE TOOL ROOM

What More’s in-house tool room is a major advantage for the business.

Bex explains: “It means we can design and manufacture our own tooling, giving us greater control over innovation and product development. Our in-house product design and marketing teams work closely with the tool room to identify new trends and transform ideas into finished products ready for market.”

This collaborative approach allows the company to develop unique tooling solutions and introduce new concepts quickly. Bex adds: “The pace of development is a key differentiator for us. In 2026 we are introducing more than 30 new tools, with over six already completed this year and further launches planned. This ability to innovate rapidly helps us stay ahead of the competition and continually refresh our offering.”

“By controlling the entire production process in-house, we can also ensure consistency

In addition, all of the bakeware products are fully recyclable, ensuring they can be responsibly processed at the end of their lifecycle. Within its manufacturing operations, What More also recycles all waste materials generated during production and continuously looks for ways to improve efficiency and reduce environmental impact.

Bex concludes: “By combining modern manufacturing processes with responsible sourcing, our aim is to deliver the highest quality bakeware while keeping our impact on the planet as low as possible.”

MARKET FOCUS: OUTDOOR LIVING

The garden is, for many consumers, now considered as another room in the home, making purchases for outdoor dining more considered and long-term additions.

meaning the sector is a growing area for many. Suppliers tell PH

One of the remaining results of the pandemic and the following economic uncertainty has undoubtedly been a rise in at-home entertaining, al fresco dining and outdoor pursuits. The increased interest continues and housewares suppliers are creating new offerings to support the changes in lifestyle.

Brian Athey, managing director, T&G Woodware, begins: “Over the past year, we’ve seen a real shift in how people approach outdoor dining. More consumers are looking to make their outdoor spaces an extension of their home, rather than just a functional area for meals.”

Phil Ellwood, managing director of Whitby & Co, agrees: “Over the past year, we’ve seen retailers refine assortments to reflect a more lifestyle-oriented approach, with outdoor

LET’S GO OUTSIDE

“Consumers are no longer shopping outdoor dining as purely functional – they’re looking for curated collections that provide both quality and design.”

Laura Cartner, senior buyer and brand manager, Lifetime Brands, expands: “With property prices remaining high, consumers are choosing to invest in enhancing the space they already have – transforming gardens and patios into considered, functional living areas.”

This shift has led to more considered purchasing. Joe Stalder, UK country manager, Mepal, explains: “Demand has shifted from purely seasonal use to more year-round

solutions, driven by a growing focus on

“Consumers are investing in higher-quality products that combine style with functionality, making outdoor dining a permanent and well-considered part of everyday living.”

Alexandre Frubel, managing director, Tramontina, concurs: “The key evolution we’ve seen is a shift away from one-season purchases. Customers are now looking for products that are more durable and capable of lasting multiple seasons.”

Sustainability is an important part of this consideration. Hayley Baddiley, Denby Group marketing director, comments: “When cupboard space is at a premium and with an

eye on sustainability, consumers are no longer wanting separate outdoor sets or throwaway items, preferring instead to live by the ‘buy well, buy once’ ethos. Whether it’s a barbecue in the garden with friends or a Sunday roast indoors, Denby offers multipurpose dining options.”

Richard Walker, managing director, Eddingtons, continues: “The technology manufacturing plastics for outdoor dining continues to move forward. We are seeing production move to higher percentages of post-consumer recycled plastic, above 70% being incorporated in materials.”

feel versatile and easy to style, encouraging customers to layer prints, textures and colour to build a table setting that feels personal rather than prescriptive.

“We’ve elevated our print direction to inject more character and optimism into everyday living. From refined patterns to thoughtful detailing, each piece is designed to make daily dining feel considered and inspiring, not just functional.

“Ultimately, consumers are buying into more than a product, they’re investing in pieces that enhance everyday moments, bring warmth to the table and make casual dining feel effortlessly special.”

Bold and bright is popular in terms of design. “Consumers can be bold when entertaining outdoors, often the sun will be shining and drinks flowing, so it can be time to make a statement and stand out with drinkware,” continues Richard. “The Guzzini Vanity range was inspired by high luxury seen in traditional Italian glassware manufacturing such as form the Murano style from Venice.”

Laura adds: “Our approach is about creating collections that

Joe agrees: “Aesthetics matter: consumers are looking for outdoor dining solutions that reflect their personal style while offering comfort and practical functionality for everyday use as well as social gatherings.”

Products that lend themselves to new eating and décor trends are popular. Brian outlines: “We’re seeing a trend towards more relaxed, sociable dining, with grazing and sharing becoming more popular.

“Natural materials remain a key trend, with consumers looking for products that enhance the overall experience and help them make the most of outdoor living when the weather allows.”

On the go

The Explorer Flask Duo from Black+Blum will launch in a larger 1.4l version in spring. Built for sharing and adventuring together, the flask comes with two full steel double wall cups that screw onto the top and base.

As well as al fresco dining, there is growing demand for on-the-go products. Nick Cornwell, managing director, Black+Blum explains: “Consumers are continuing to buy into food and drink on-the-go solutions. The good 2025 summer made for more picnics, meaning a need for food containers, flasks and bottles, as well as cooler bags. Black+Blum is seeing a great increase in sales of its recycled PET lunch bags, totes and coolers.

“When making an investment in outdoor dining products, many consumers are looking for practical solutions. Products need to be robust, durable and as far as possible mess-free and easy to clean. Leak-proof is also a highly needed product feature. We always design these qualities into our products, submitting every design to rigorous testing.”

Flexibility is valued in outdoor dining. “Consumers prioritise versatility, ease of use and design,” Joe continues. “Products that are made to last, reusable and suitable for both indoor and outdoor use are especially appealing.”

Hayley adds: “Given the unpredictability of the British weather, consumers often choose items which have multiple uses and give ultimate flexibility as well as beauty.

“Denby’s Cast Iron Casseroles and Griddles, which are also free from PFAS, are suitable for cooking on the barbecue, cook evenly at lower temperatures and keep food hotter for longer. Tight fitting lids not only keep in the moisture but have integrated basting rings to keep food succulent. The cookware has easy grip handles and can be put in the dishwasher.”

presentation,” comments Alexandre. “We’ve seen particularly strong growth in categories that bridge cooking and dining, such as serving boards, durable plates and cast-iron dishes. These items allow consumers to cook, present and share food seamlessly, creating a more complete outdoor dining occasion rather than simply a barbecue moment.”

Products that can be used for both cooking and dining are gaining popularity. “Consumers increasingly want products that connect the entire outdoor food experience – from preparation through to serving and

Generally the sector is strong. Phil says: “Overall, the outdoor dining market continues to perform well, even as broader economic conditions temper discretionary spending. While consumers are more value-conscious than in previous years, there’s still strong enthusiasm for products that enhance social dining and outdoor living.”

Of course the success in the UK is dependent on one thing. Richard concludes: “The weather in the UK… Don’t mention it. The season has started a little later than we would have liked but stores tend to prepare for outdoor dining during Easter school holidays.”

Products New Outdoor Living

1: Rabley Picnic Hamper

The Rabley Four Person Picnic Hamper is lined with a pretty floral fabric and made from naturally sustainable wicker. The hamper has twin flaps and a loop handle, making it easy to carry. The straps are made from faux tan leather and each hamper contains plates, wine glasses and cutlery, along with a bottle opener and a salt and pepper cruet set. They are made using traditional weaving methods and techniques to create highly decorative, but durable pieces.

Eddingtons

T: 01488 686572

E: sales@eddingtons.co.uk

W: www.eddingtons.co.uk

2: Lodge BBQ Set

The new Lodge BBQ Smashed Burger Set contains a Flat Grill Press ideal for smash burgers and weighing down prime cuts on the grill and an 11-inch Square Chef Grill Pan with two bonus silicone cool grip handles for easy grill to table handling.

Eddingtons

T: 01488 686572

E: sales@eddingtons.co.uk

W: www.eddingtons.co.uk

3: Crushgrind Billund Oil & Vinegar - Blueberry

Crushgrind’s Billund Oil & Vinegar pitcher is made from tinted borosilicate glass, which catches and reflects light. The smart silicone spout ensures precise, drip free pouring and guides any excess liquid cleanly back into the bottle. Its lid, crafted from a durable biocomposite with woodbased cellulose fibres, adds a natural, longlasting touch. With a 260ml capacity, this bottle brings style and control to everyday seasoning tasks, making it a great addition to any kitchen. Available from Burton McCall.

Burton McCall

T: 0116 2344611

E: sales@burton-mccall.com W: www.burton-mccall.com

4: Salter Toronto Tableware

The Salter Toronto tableware collection is crafted from 100% FSC-certified acacia wood. From the 44cm chopping board with integrated juice grooves, to the generously sized 55cm and 60cm serving boards and round pizza paddle, the range is designed for effortless prep and impressive presentation. The coordinating salt and pepper pinch pots keep seasonings close at hand. Perfect for everyday cooking and relaxed entertaining, Toronto brings modern elegance to any kitchen, coordinating seamlessly with the wider Salter Toronto range.

Salter E: sales@upplc.com W: www.salter.com

5: Salter 2 in 1 Raclette Grill & Fondue Set

Designed for relaxed, interactive dining, the set includes eight non-stick pans, wooden spatulas and six fondue forks. Melt bubbling cheese to pour over grilled meats and vegetables, simmer broth for tender slices, or switch to sweet and dip fruit and treats into rich chocolate. With a generous 1.3L fondue pot, 1400W power and adjustable heat control, it delivers delicious results every time. Perfect for nights in or entertaining friends, this versatile set makes every meal an occasion.

Salter

E: sales@upplc.com

W: www.salter.com

6: Lunch Box Original

As spring and summer approach, the ideal lunch box for taking food to eat in the park or in the office is the Black+Blum Lunch Box Original. It is designed to allow for carrying a huge variety of foods with ease, with separate containers for side dishes and sauces. It comes with a stainless steel fork, is totally leakproof, as well as being microwave safe.

Black+Blum

E: sales@black-blum.com

W: www.black-blum.com

Picnicware

This design from the iconic Cath Kidston brand at Captivate Brands adds a fresh, fruity twist to everyday essentials. The range includes a cooler bag and picnic blanket alongside melamine bowls, platters and plates, plus shatter-resistant drinkware. Each item carries an element of the vintageinspired Cherry design, making it a delightful choice for anyone who loves timeless British style with a fresh, modern twist.

Captivate Brands

T: 01386 421622

E: info@captivatebrands.co.uk

W: www.captivatebrands.com

2: New Napkin Range

Glick’s new napkin range for 2026 introduces 24 designs, perfect for adding colour and style to any occasion. Designed to coordinate seamlessly with its existing gift bags and wrapping paper, the collection helps create a cohesive and eye-catching display in-store. The complete assortment of all 24 designs includes six packs of each design.

Glick

T: 01274 655980

E: info@glick.co.uk

W: www.glick.co.uk

3: Petromax Essential Line Cast Iron

The new Essential Line from Petromax is perfect for anyone who wants to enjoy the simplicity and flavour of cast iron - indoors or outdoors. It’s easy to handle, versatile and ready to use right away for both everyday meals and adventurous cooking - from quick searing on the stove, to slow braising in the oven or cooking over an open fire. Petromax is part of a roster of outdoors and kitchen brands at Whitby & Co.

Whitby & Co

T: 01539 721032

E: sales@whitbyandco.co.uk

W: www.whitbyandco.co.uk

4: Outdoor Living from Lifetime Brands

As more people choose to dine at home rather than eat out, outdoor living has become an extension of the kitchen and dining room. Consumers are taking their favourite indoor tableware outside, creating stylish garden gatherings and patio meals. Mikasa plates and bowls combine durability with elegant design and paired with the new Artist Collection coffee range from La Cafetière, retailers can offer consumers everything needed to turn outdoor dining into a special occasion.

Lifetime Brands Europe

T: 0121 6046000

E: saleseu@lifetimebrands.com

W: www.uk.lifetimebrandseurope.com

Products New Outdoor Living

5: Jamie Oliver Big Love

Bring some Big Love to the home with Jamie Oliver’s range of serveware, now including pantryware. These simple yet striking pieces are thoughtfully designed to look great from kitchen to table. Prepare and present meals in dishes that are as aesthetic as they are practical. From baking to breakfasts and everything in between, this collection brings extra servings of joy to everyday cooking and sharing.

Lifetime Brands Europe

T: 0121 6046000

E: saleseu@lifetimebrands.com

W: www.uk.lifetimebrandseurope.com

5

6: Salter Ice Cube Maker

Sleek, efficient and made for modern hosting, the Salter Stainless Steel Ice Cube Maker delivers fresh ice in just over eight minutes. Producing eight cubes at a time with no plumbing or freezer trays required, it’s a fussfree solution for cocktails, BBQs and iced coffee. Compact yet impactful, its premium stainless-steel finish brings style to any kitchen or home bar, ensuring users are always ready to serve perfectly chilled drinks.

Salter

E: sales@upplc.com

W: www.salter.com

Inset: The Precision Handheld Mandoline from OXO makes fast, fuss-free meal prep safer and easier. Designed for speed without compromising on security, it delivers perfectly even slices in seconds.

SUCCESS PREPPED FOR

It seems that meal prep is here to stay, with consumers continuing to buy into the practice, making it part of their regular routine. Bex Holt, head of marketing, What More, begins: “Our latest consumer research shows that 69% of consumers now prepare meals in advance at least occasionally, highlighting just how mainstream the behaviour has become.

“What’s particularly encouraging is that this isn’t slowing down. Almost a quarter (23%) say they are meal prepping more often than a year ago and 34% expect to increase how often they do it over the next 12 months, demonstrating the category still has significant momentum.”

Heidi Thomas, head of marketing, DK Household Brands, adds: “Meal prep isn’t just a passing trend – it’s becoming part of how

people cook every day. What started as a wellness movement has evolved into a practical solution for busy lives, tighter budgets and a growing focus on reducing food waste. Planning ahead helps consumers eat better, save money and feel more organised during the week.”

Sarah VanDer Vorst, food enjoyment category manager, Brabantia, agrees: “Meal prepping is

ever-growing movement. Sustainability factors also influence the choice to turn away from pre-packaged lunchtime food.”

Time is of the essence. Alex Bean, senior product manager, Kilner, adds: “Consumers continue to eat the majority of meals at home, in addition to developing cost-conscious behaviours, with batch cooking and bulk preparation helping households reduce waste and stretch budgets.

rapidly moving from a niche practice to a mainstream habit. Consumers are looking for ways to manage rising food costs, reduce waste and simplify their weekly routines. At its core, meal prepping is about thinking ahead –taking care of your future self.”

The increasing popularity is due to several factors. Nick Cornwell, managing director, Black+Blum, explains: “Broader economic factors influence people’s choices to prepare their own food at home for lunches and evening meals. It is far more cost effective to do this than to buy food out. It is also healthier and we know that health and wellness is an

“At the same time, people are looking to spend less time cooking, allowing themselves more time in the evening. This combination of time pressure and home focused living is a key driver behind meal prep’s ongoing relevance. There is a stronger focus on health and portion control, as meal prep allows consumers to manage ingredients and nutrition more consciously.”

Social media has helped the trend to grow. Heidi comments: “Social media has played its part too, with quick, inspiring recipe content encouraging batch cooking and simple weekly routines. More importantly, people are looking for ways to make time in the kitchen feel productive rather than pressured.”

Nick concurs: “The whole meal prep movement is being fuelled by a host of highly followed influencers on social media, the rise of recipe apps and the consumer media.”

As the practice grows, consumers are becoming clear on the tools they need for the job.

Maria Spaguolo, senior marketing manager, OXO, outlines: “Performance and practicality are front of mind for consumers who are looking for leakproof, durable containers that will travel well and stand up to repeated use. Space efficiency is also increasingly important, with stackable and modular designs appealing to those optimising smaller kitchens and fridge space.”

Anandhu Reghunath, trade marketing and digital marketing, Pyrex, agrees: “Convenience features also play a central role. Easy reheating, stackability for efficient storage, leakproof seals for transport and dishwasher-safe components are all highly valued. Ultimately, consumers are seeking versatile, reliable solutions that simplify everyday life while aligning with more sustainable habits.”

Joe Stalder, UK country manager, Mepal, says storage is key. “For anyone doing meal prep, good storage containers are essential. Consumers look for durable, practical and versatile containers that keep meals fresh and are suitable for the fridge, freezer and microwave.

friendly options that simplify everyday use.”

Versatility is an important consideration, as Bex explains: “Our research shows that microwave compatibility is now the number one priority for 50% of consumers, followed by leakproof performance (46%), value for money (45%) and the ability to keep food fresh (44%). Durability is also critical, with 40% saying it is a key factor, reflecting growing demand for products that can withstand regular, long-term use.

“This is translating directly into strong product demand. Over half of consumers (51%) have bought meal prep containers in the past year and 58% are planning to buy more in the next six months, showing that this is an active and growing category rather than a oneoff purchase.”

“Design and style also matter, from compact sets for on-the-go meals, to larger containers for families. Quality, convenience and sustainability are the key factors that make meal prep products indispensable in modern kitchens.”

Material is important, Anandhu says: “Material transparency is increasingly important, with many prioritising 100% glass as they look to remove plastic from their kitchens. Airtight performance is another major consideration, as freshness preservation directly impacts food waste reduction and meal quality.”

Alex furthers: “People are prioritising sustainability which is increasing demand for reusable storage solutions and low-waste lifestyles.”

Maria agrees: “Material safety and sustainability play a strong role in decisionmaking too, with demand for BPA-free plastics, reusable silicone and long-lasting construction. Ease of cleaning and versatility are also key considerations with consumers favouring dishwasher safe, microwave-safe and freezer-

Food safety is high on the priority list. Nick explains: “Containers for meal prep specifically need to be vacuum sealed so that multiple meals can be stored safely in the fridge without fear of contamination. They also need to be totally leakproof. These containers will often be taken on the daily commute to work and it is therefore essential that they do not leak.”

As well as storage, there is demand for tools and gadgets that make the preparation itself as easy as possible. Sarah outlines: “Consumers are looking for smart, well-designed tools that make meal prepping easy. Nothing is as frustrating as a dull knife, a sliding chopping board or a flimsy spatula. To increase time efficiency, smart tools like mandolines and choppers are gaining traction because they help consumers prep vegetables faster and in larger quantities.”

Heidi continues: “Today’s meal prep shoppers know exactly what they want: tools that make prep quicker, simpler and less messy.

“Time-saving performance is top of the list, whether that’s speeding up chopping, rinsing, drying or storing. Easy cleaning matters just as much too, because the whole point of meal prep is to make the week smoother, not add more washing up.

“And it’s exactly where Zyliss’ innovative kitchen tools come in, helping meet this growing demand with cleverly designed solutions that streamline every step of prep, from first chop to final clean.”

Overall, meal prep is continuing to grow and solves a lot of consumer pain points. Alex says: “Ultimately, meal prep sits at the intersection of three long-term consumer priorities –convenience, wellbeing and sustainability –making it a behaviour that is likely to grow rather than plateau.”

Joe concludes: “With health-conscious choices, convenience and a wide variety of recipes, more consumers are embracing meal prep. Innovations in recipes, packaging and online delivery keep the market attractive and demand for smart, time-saving meal solutions continues to rise.”

GLASS STORAGE,

Stack & Nest glass containers from Black+Blum. The new fully stackable, nestable and leak-proof glass storage system.

1: Ellipse Lunch Pot XL 750ml & 300ml

Ellipse Lunch Pot will be available in a larger size this year for those with a bigger appetite. Ideal for yogurt and granola, soup and croutons, or salad and seeds, it keeps toppings fresh until they’re ready to be mixed. Leakproof and microwave safe (bottom container). It’s a practical partner for busy mornings, office lunches and meals on the go.

Mepal

E: l.gurney@mepal.com

W: www.mepal.com

2: Cirqula Rectangular Food Storage Container

The rectangular shape makes optimal use of the space in the fridge or freezer and it can go directly from the fridge or freezer into the microwave (without the lid). The rectangular bowl can be cleaned in the dishwasher and afterwards, the bowls and their lids can all be nested inside each other for storage. It’s leakproof, airtight and aroma tight, so food stays fresh. It has a transparent lid to see what's inside at a glance. Also available in a round version.

Mepal

E: l.gurney@mepal.com

W: www.mepal.com

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3: Multifunction Meal Prep Set

Black+Blum's set of three 900ml Multifunction containers are perfect for meal prepping. They are made from quality, lightweight stainless steel which is microwave safe. The leakproof lids with vacuum seal and release button, make them perfect for keeping prepared food fresh and are 100% leakproof. Storing the empty boxes in a drawer or cupboard is a breeze as they nest together perfectly.

Black+Blum

E: sales@black-blum.com

W: www.black-blum.com

4: POP Containers

Bring order to chaotic kitchen cupboards and pantries with OXO’s iconic POP Containers. Designed to store dried foods including pasta, pulses, flour and spices, the containers feature a one-touch push-button lid that creates an airtight seal, keeping ingredients fresh. The clear body allows contents to be seen at a glance, while the modular, stackable design maximises storage space, keeping kitchens neat and organised and essential ingredients close at hand. Available in 15 versatile sizes.

OXO

T: 0114 2420405

E: info@oxouk.com

W: www.oxouk.com

5: SmartStore by Orthex new Compact Access

The latest design in the Compact line-up of plastic storage from Orthex Group is SmartStore Compact Access. This stackable small storage tower is available in Transparent or White, and features an open front to allow easy access to the contents when the boxes are stacked. The transparent version is perfect for food storage, especially in the fridge, where visibility of the contents helps reduce food waste. It has a 10-year guarantee and is available in two sizes, medium and large.

Orthex Group T: 07920 236548 (Craig), 07539 780144 (Claire)

E: craig.sammells@orthexgroup.com

E: claire.eldridge@orthexgroup.com

W: www.orthexgroup.com

6: Make & Take Large Lunch Box

Take homemade lunch in the spatious Brabantia Make & Take Large Lunch Box. This timeless container is made of high-quality stainless steel and has a divider that can be placed to anyone’s liking. It holds up to 2L of food, is 100% recyclable after use and comes with a five year guarantee. This lunch box is also available in a smaller 1.1L model.

Brabantia E: sales.uk@brabantia.com

W: www.brabantia.com/uk

1: New Laundry Range

Introducing the new Collect-It Laundry Basket 40L, Laundry Basket 55L and Laundry Basket Hi 55L by Brabantia. Two tall hampers designed for laundry collection and a low, 40L basket for easy transportation - designed to work perfectly together. All are made of 100% recycled plastic, with strong lines, modern colours and ventilation slits that allow laundry to breathe. Available now in black, white and soft beige.

Brabantia UK

T: 01275 810600

E: sales.uk@brabantia.com

2: New Waste Separation Solution

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Brabantia helps consumers with their recycling with the launch of the SortUp Recycle Bin Hi 20L+25L and 10L+10L+25L. These two-story towers of tidy offer maximum sorting power on minimum floor space. A great way to bring order, elegance and ease into any kitchen. These new sorting stations are made with 95% recycled plastics and are backed by Brabantia’s ten-year guarantee and service. Available from May 2026 in dark grey or soft beige.

Brabantia UK

T: 01275 810600

E: sales.uk@brabantia.com

3: Nattura Coffee Collection

4: Santoku from Kuhn Rikon

Santoku is the one all-purpose knife to cover a multitude of tasks. Influenced by Japan, but now used by hobby cooks worldwide, this knife has the benefit of being reasonable in size, so its appeal is universal, along with the distinctive granton edge to make slicing delicate foods much easier. Made with high carbon German steel and fully forged in Portugal.

Kuhn Rikon

T: 01902 458410

E: sales@kuhnrikon.co.uk

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W: www.kuhnrikon.co.uk

5: Culinary Fiveply Range

RKW is expanding the popular Nattura range from Barbary & Oak with the launch of a coordinated Coffee Collection. The Coffee Collection introduces matching cafetières and cup and saucer sets in the range’s signature cashmere and agave colourways, supporting a fully coordinated kitchen and tabletop display. The Coffee Collection supports coordinated merchandising alongside Nattura cookware, serveware and dinnerware.

RKW

T: 0333 220 6070

E: sales@rkwltd.com

W: www.rkwltd.com

Kuhn Rikon’s Culinary Fiveply range now has two new lidded Chef Pans in 24cm and 28cm. These pans are deeper than the CFP Sauté Pans but not as deep as the CFP Woks, making them extremely versatile. The fiveply construction ensures even heat conductivity all over the pan surface, not just at the base, with immediate sealing to give crisp and juicy results. Suitable for any hob type and oven safe to 250°c.

Kuhn Rikon T: 01902 458410

E: sales@kuhnrikon.co.uk

W: www.kuhnrikon.co.uk

6: Cole & Mason Derwent Matt Black Salt & Pepper Mills

Crafted from crystal-clear acrylic and sleek black stainless steel, the Matt Black Derwent mill adds timeless elegance to any kitchen. Its contemporary design pairs with Cole & Mason’s innovative grind select system giving complete control from fine to coarse. Precision+ carbon steel and ultra-sharp anti-corrosion ceramic mechanisms ensure flawless performance, backed by a lifetime guarantee. Style meets function for perfect seasoning every time. DK Household Brands

E: sales.orders@dkhouseholdbrands.com

W: www.coleandmason.com

1: Stow Green Coordinated Woodland Range

Woodland kitchen textiles presented in earthy blue and green tones, featuring hand-drawn woodland patterns of hares, flora and fauna, inspired by the British countryside. In each colour range is a tea towel set, apron with adjustable neck strap and wrap around extralong waist ties, double oven mitt, single oven glove, lap trays, scatter trays and a Tuftop glass worktop protector.

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Eddingtons

T: 01488 686572

E: sales@eddingtons.co.uk

W: www.eddingtons.co.uk

2: Chef Aid Chopping Boards

The new Chef Aid Chopping Boards combine everyday practicality with modern style. Featuring a granite-effect finish, they add a contemporary touch to any kitchen while remaining lightweight and easy to handle. Durable and built to withstand daily food preparation, both sides of the board are fully usable, offering added versatility in the kitchen. Hygienic, stain-resistant and dishwasher safe, Chef Aid chopping boards are easy to clean and designed for reliable, longlasting performance in busy kitchens.

Dayes

T: 01728 833400

E: customer.services@dayesuk.com

W: www.dayesuk.com

3: Salter Slushie Maker

Compact yet versatile, the Salter Slushie Maker delivers quality frozen drinks at home. Create slushies, frappes, frosted cocktails, milkshakes or chilled juice in as little as 30 minutes with 200W power and five pre-set functions. Its 2.5L capacity is perfect for sharing and Night Mode keeps drinks cool for up to 12 hours. Easy to clean with a rinse cycle and drip tray, it turns everyday drinks into icy treats for at-home hosting, parties, family nights and refreshment at any time.

Salter

E: sales@upplc.com

W: www.salter.com

4: AdHoc Impact Espresso Mug Set

Designed for true coffee enjoyment, the Impact double walled espresso mug keeps the drink hot while staying cool to the touch. Crafted from heat resistant, mouthblown borosilicate glass, each piece is uniquely made for a pure, neutral taste espresso experience. Dishwasher safe and perfectly matched to the Impact coffee collection, this one-of-a-kind espresso mug brings style and performance to every sip. The ideal companion to the Impact coffee series and milk and sugar set.

DK Household Brands

E: sales.orders@dkhouseholdbrands.com

W: www.uk.adhoc.com

5: Cole

Acrylic

Salt Shaker & Pepper Mill Set

Enjoy everyday seasoning at the table with the London Acrylic Salt Shaker and Pepper Mill Set. Compact, contemporary and available in different finishes, this 130mm set allows users to monitor seasoning levels at a glance. Enjoy smooth, reliable grinding from the pepper mill and even salt sprinkling from the shaker, with designs that are simple to refill and clean. Presented in stylish packaging, this set makes an ideal gift for food lovers, housewarmings, weddings, or anyone who values quality kitchen essentials.

DK Household Brands

E: sales.orders@dkhouseholdbrands.com W: www.coleandmason.com

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The Mepal Vita bottle - pop it in a bag and go. The leakproof design features a small opening for sipping and a larger one for cleaning or adding fruit and herbs. With a carry loop and reliable temperature control. Refillable and reusable for everyday hydration without singleuse plastic.

Mepal E: l.gurney@mepal.com W: www.mepal.com

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1: Salter British Bakes Stand Mixer

Compact yet powerful, the Salter British Bakes Stand Mixer delivers professional results at home. With 300W power, 10 speeds plus pulse and a 4L stainless steel bowl, it mixes batters and doughs evenly and quietly. The tilt-head design, safety switch and included beaters, dough hook, whisk and splash guard make it recipe-ready. Available in yellow, pink and green, it coordinates perfectly with the Salter British Bakes scales for a pop of colour to brighten up any kitchen.

Salter

E: sales@upplc.com

W: www.salter.com

2: Salter Muse Kettle & Toaster Collection

Elevate everyday mornings with the Salter Muse Kettle and Toaster Collection, featuring a contemporary mirror finish for a sleek, more premium look. The 3kw rapid boil kettle features a generous 1.7 litre capacity, 360° swivel base and built-in safety protection for quick, confident brewing. Paired with the 2-slice or 4-slice toaster it delivers perfect results with ease. Stylish and practical, the Muse collection brings luxurious coordination to modern countertops, at a lower price point.

Salter

E: sales@upplc.com

W: www.salter.com

3: Zyliss Comfort Pro Knife Collection

The Comfort Pro Knife Collection refreshes the iconic range with sharper performance and precision. Ice-hardened German stainless steel blades feature a 15° taper-ground edge for lasting sharpness. Full tang construction ensures strength and balance, while wheat straw handles reduce plastic use. Durable, dishwasher safe and built for everyday cooking.

DK Household Brands

E: sales.orders@dkhouseholdbrands.com

W: www.zyliss.co.uk

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4: Campus Drinking Bottle With Straw 450ml

This drinking bottle is ideal for everyday use. It seals securely, so it can safely be put in any bag. The cap flips open easily for drinking and always stays attached to the bottle. The straw can be used or removed, whichever is the most comfortable for drinking. The bottle is available in modern solid colours as well as printed versions, including Fairy Wonders by Little Dutch.

Mepal

E: l.gurney@mepal.com W: www.mepal.com

5: Flute Range

Introducing the new Flute collection, designed to bring effortless organisation and everyday practicality to modern interiors. Featuring two coordinating storage baskets and a matching laundry basket, each piece offers a clean, contemporary look with a softly fluted texture that sits well in bedrooms, bathrooms and utility spaces. Finished with refined details and considered proportions, the Flute collection adds calm, cohesion and a polished touch to everyday storage.

Blue Canyon T: 0131 5640300 E: info@bluecanyon.co.uk W: www.bluecanyon.co.uk

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6: Highland Cow Kitchen Scale

Bring charm and precision to everyday baking with the Almond Highland Cow Kitchen Scale. Designed for accurate weighing and easy use, this compact scale features a clear digital display and a simple tare function for stress-free measuring. The slim profile makes it easy to store, while the distinctive Highland Cow design adds character to any worktop. A practical, reliable essential for cooking, baking and portion control.

Casa & Casa T: 0131 5640400

E: info@casaandcasa.com W: www.casaandcasa.com

TWAVES MAKING

he Smeg MOC01 Microwave Oven with Grill is designed for everyday cooking made simple. Combining reliable microwave power with a built-in grill, it’s ideal for quick meals, reheating and adding a crisp finish when you want it.

Compact and easy to use, the MOC01 fits seamlessly into busy routines. Whether consumers are cooking for themselves or keeping things effortless at home, it delivers speed, flexibility and classic Smeg style in one smart appliance.

The microwave oven with grill offers four functions, including keep warm and defrost. Boasting a unique design with soft close system, automatic programmes, quick start and included accessories, the MOC01 is designed for versatile use.

• Large capacity with inverter technology and turntable for even cooking throughout.

• Experiment with four functions: microwave, grill, keep warm and defrost - manual or automatic based on the dishes.

• The chef menu features 18 automatic programmes to easily cook meat, fish, vegetables, desserts and pizza.

• Includes the grill accessory for better browning and gratin results for dishes.

The MOC02 - Combination Microwave Oven with Grill, Convection and Air Fry is more than a microwave and brings together microwave, grill, convection oven and air fry functions in one versatile design, made to look as good as it performs.

From fast weekday meals to crisp, ovenstyle results, the MOC02 adapts to the way consumers cook. With intuitive functions and advanced combination cooking, it makes everyday meals quicker, easier and more enjoyable, without compromising on quality or style.

Smeg is bringing two new microwave models to the market, the MOC01 and MOC02, offering flexible and convenient cooking for all households.

The Combination Microwave Oven features functions including Air Fry and three combined modes for perfect cooking. Unique design with soft close system, automatic programmes, quick start function and accessories for maximum versatility.

• Nine functions: microwave, grill, fan, air fry and presets for defrosting and keeping warm. Includes three combined modes for every recipe.

• Choose three combined modes to use multiple technologies at once or set a multi-step programme with different cooking stages.

• The chef menu features 25 automatic programmes to easily cook meat, fish, vegetables, desserts and pizza.

• Large capacity with inverter technology and turntable for even cooking throughout.

• Includes three accessories for optimal use of grill, fan and air fry functions. Maximum freedom in the kitchen.

Both the MOC01 and MOC02 come in four matte colourways; Emerald Green, Storm Blue, Matte Black and Matte White.

1. Abode Gastronomy

Abode Gastronomy has taken inspiration for its knives and kitchen utensils from a professional kitchen, working closely with Michelin-recognised Ethan Rodgers, the head chef of Cirencester Park Polo Club. Products include this crock style Utensils and Knives Holder with Cutting Board, available in cream or black. Dishwasher-safe, it fits any shape knife and has a shallower gadget section.  Abode Gastronomy

T: 07421 148216

E: Lee@coniferclose.com

2. New Fabric Laundry Storage Range

Introducing the Minky Fabric Storage range in its latest cream colourway based on the Pantone colour of the year, Cloud Dancer. It’s the perfect, stylish, organisation solution for the home. The range includes a 70L and 92L Laundry Bin, 86L Round Hamper, Waterproof Laundry Basket and its new XL Waterproof Laundry Basket. Each item in the range is collapsible and lightweight which allows convenient storage when not in use.

Minky

T: 01706 353535

E: sales@minkytrade.com

W: www.minkytrade.com

3. New Minky 2-in-1 Bobble Remover

The Minky 2-in-1 Bobble Remover brings garments and fabrics back to life using fast moving blades to gently remove bobbles without causing damage. The compact design fits ergonomically in the hand for easy and convenient handling, ideal for homes or onthe-go. Slide the back cover off to use the built-in lint brush, collecting any loose fibres and fluff, improving the overall appearance and longevity of garments.

Minky

T: 01706 353535

E: sales@minkytrade.com

W: www.minkytrade.com

4. New Cosmetic Mirrors

Blue Canyon is excited to introduce its new Porto and Lagos cosmetic mirrors, stylish everyday essentials designed to bring clarity and precision to daily routines. Both feature dual-sided glass with 1x and 7x magnification, making them ideal for everything from quick checks to detailed make-up application. With their clean, modern designs and satin gold finish, they add a refined, contemporary touch to dressing tables, vanities and bathroom spaces.

Blue Canyon

T: 0131 5640300

E: info@bluecanyon.co.uk

W: www.bluecanyon.co.uk

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Create a clean, coordinated look in any kitchen with Casa & Casa’s new Linea range. Designed for everyday organisation, this collection includes versatile storage containers, mixing bowls and strainers to make food prep and storage simple and efficient. With practical, stackable designs and easy-to-use lids, Linea helps keep cupboards and worktops neat while keeping ingredients fresh and accessible. It’s a smart, space-saving solution for busy kitchens that value both function and style.

Casa & Casa 0131 5640400 info@casaandcasa.com www.casaandcasa.com

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Rapid Brewer

With outdoor entertaining just around the corner, consumers are looking for café-quality drinks beyond the kitchen. The award-winning Rapid Brewer meets this demand, creating rich, smooth coffee concentrate in just less than five minutesno expensive machines required. Now in the UK, its sleek, compact design transforms freshly ground coffee into lattes, americanos, iced drinks and more. Lightweight and plug-free, it’s ideal for garden brunches, camping trips or alfresco work breaks, bringing premium coffee anywhere.

OXO

T: 0114 2420405

E: info@oxouk.com

W: www.oxouk.com

How long has Dreamfarm been in business?

We will celebrate our 23rd birthday in July.

What was your career history before launching Dreamfarm?

I started Dreamfarm when I was 22 years old so this has been my entire career.

What is your greatest achievement in your career so far?

It isn’t a product, an award or a milestone –it’s our team. We have the most passionate, capable and hardworking team of problem solvers on the planet. Giving a great bunch of people a sense of purpose and keeping so many of us together for as long as we have gives me an immense sense of pride. I believe it to my bones – our team could do anything.

Favourite part of your job?

Solving a problem in a way that makes so much sense people say things like ‘where has this been all my life?’ or ‘are you sure no one’s ever done this?’ Great ideas always seem obvious in hindsight and coming up with one is the greatest feeling on earth.

EXECUTIVE PROFILE Alexander Gransbury

build your own things You can

Alexander Gransbury, founder and ceo of Dreamfarm, chats about his team, Excel sheets and copycats.

Wearer of Many Hats’. If there was a body buried around here, she’d not only know where it was, but because she’s my little sister, she would probably have helped me bury it. But don’t bother asking her where, she’d never tell.

What is the biggest change within the housewares industry that you have seen since you have worked in it?

Where have all the innovators gone? When I first started I was surrounded by products I wish we’d designed, but it’s been a while.

What’s the best piece of advice you’ve ever been given?

of your control. You can’t design around them and the problem isn’t one you can solve. Sometimes winning is just surviving.

Least favourite part of your job?

Anything to do with Excel. I just suck at it. Up yours, V-LOOKUP.

It’s not advice, but a quote from one of my heroes that I have up on the wall by the stairs at Dreamfarm so we’re all reminded of it daily – ‘…everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use… Once you learn that, you’ll never be the

Who is the unsung hero of the company?

My sister, Cate. She does so many jobs that are ‘no one’s job’ that at one stage her job title was ‘The

Biggest lesson you’ve taken away from the last year?

Sometimes there are things in life that are just out

If you could change one thing about the housewares industry, what would it be and why?

I’d make it legal to drag copycats through the streets and throw food at them.

If you didn’t work in the housewares industry, what industry would you work in and why?

I’d still be trying to make tools that other people want to use. Making useful things makes me feel useful so I’d want to keep doing it. Or I’d grow my own herbs and start a food truck.

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