2025 ASSORTMENT OFFERS PROCESS
ASSORTMENT OFFERS PROCESS:
1. Check the deadlines for the planogram start of category on Pages 4-5
2. Fill in the new offer, sample, and product card template
3. Find corresponding category manager contact and send offer by the deadline
4. Feedback to suppliers will be provided for all offers together with valid assortment list
5. Assortment changes will be published by the planogram start date
6. Implementation in stores will take place during 7 days after the planogram is published
Deadlines, categories and category manager contacts are available on Page 4-5.
2025 RULES AND PRODUCT PHOTO REQUIREMENTS
E-MAIL WITH OFFER TO CATEGORY MANAGER
MUST CONTAIN:
• Supplier offer template
• Sample template
• New product card template
• Product photo for leaflet and planogram
PRODUCT PHOTO REQUIREMENTS
• Leaflet photo must have
• Minimum of 1000px on the shorter side
• Be at least 1MB in size
• Positioned straight, without any tilts
• Planogram photo must have
• Be at least 100KB in size
• Positioned straight, without any tilts
FEEDBACK FROM CATEGORY MANAGER TO SUPPLIER CONTAINS:
Full valid assortment including confirmed NEW/OUT products.
Assortment offers are accepted on Maxima template submitted on timeonly by assortment changes Schedule (Page 4-5)
One-to-one changes outside assortment window can be done by category manager throughout the year.
1
2025 PERIODS AND DEADLINES
julia.abasina@maxima.ee marina.mostovaja@maxima.ee 8 B44 B44 | CHIPS
9 B47B B47B | JELLY
10 B81 B81 | BEER
11 B82A B82A |
Anastassia Kepa Aljona Naumova Ksenija Ilves Anastassia.Kepa@maxima.ee aljona.naumova@maxima.ee ksenija.ilves@maxima.ee
Talvar Jaana Tsvetkova Ksenija Ilves aure.talvar@maxima.ee jaana.tsvetkova@maxima.ee ksenija.ilves@maxima.ee
14 Artjom Knjazev Mari-Liis Vainu Juri Brõtkin artjom.knjazev@maxima.ee mari.vainu@maxima.ee juri.brotkin@maxima.ee
Knjazev
Vainu Juri Brõtkin artjom.knjazev@maxima.ee mari.vainu@maxima.ee juri.brotkin@maxima.ee 12
14
B43 B43 | COOKIES, SNACKS
Monika Härmas Juri Brõtkin ilva.utane@maxima.ee monika.harmas@maxima.ee juri.brotkin@maxima.ee
Juri Brõtkin natalja.vassiljeva@maxima.ee viktoria.savisild@maxima.ee juri.brotkin@maxima.ee
Svetlana Fjodorova Ksenija Ilves katrin.gunter@maxima.ee svetlana.fjodorova@maxima.ee ksenija.ilves@maxima.ee
Ksenija Ilves aure.talvar@maxima.ee jaana.tsvetkova@maxima.ee ksenija.ilves@maxima.ee
Tsvetkova Ksenija Ilves aure.talvar@maxima.ee jaana.tsvetkova@maxima.ee ksenija.ilves@maxima.ee
Aljona Judin Anastasia Suvorova Jana Gelfond aljona.judin@maxima.ee anastasia.suvorova@maxima.ee jana.gelfond@maxima.ee
nikita.smirnov@maxima.ee kristjan.prunn@maxima.ee
julia.abasina@maxima.ee marina.mostovaja@maxima.ee
Anastassia Kepa Aljona Naumova Ksenija Ilves Anastassia.Kepa@maxima.ee aljona.naumova@maxima.ee ksenija.ilves@maxima.ee
Günter Svetlana Fjodorova Ksenija Ilves katrin.gunter@maxima.ee svetlana.fjodorova@maxima.ee ksenija.ilves@maxima.ee
19 Jekaterina Garšina Laura Kampus Juri Brõtkin jekaterina.garsina@maxima.ee laura.kampus@maxima.ee juri.brotkin@maxima.ee
Sokko Jevgenija Kirš Ksenija Ilves olga.sokko@maxima.ee jevgenija.kirs@maxima.ee ksenija.ilves@maxima.ee
artjom.knjazev@maxima.ee mari.vainu@maxima.ee juri.brotkin@maxima.ee
2025 PERIODS AND DEADLINES
39
40 BA2 BA2 | BABY GOODS
ksenija.ilves@maxima.ee
jana.gelfond@maxima.ee
Svetlana Fjodorova Ksenija Ilves katrin.gunter@maxima.ee svetlana.fjodorova@maxima.ee ksenija.ilves@maxima.ee
Garšina Laura Kampus Juri Brõtkin jekaterina.garsina@maxima.ee laura.kampus@maxima.ee juri.brotkin@maxima.ee
juri.brotkin@maxima.ee 41 B46B B46B | SUGAR, SALT
42
43
44 B04 B04 | CONFECTIONERY PRODUCTS
Jaana Tsvetkova Ksenija Ilves aure.talvar@maxima.ee jaana.tsvetkova@maxima.ee ksenija.ilves@maxima.ee
Ksenija
aure.talvar@maxima.ee jaana.tsvetkova@maxima.ee ksenija.ilves@maxima.ee
Popova Merily Maalt Jana Gelfond Kamelia.Popova@maxima.ee Merily.Maalt@maxima.ee jana.gelfond@maxima.ee
merike.hein@maxima.ee nadezda.gordeeva@maxima.ee
Nadežda
merike.hein@maxima.ee nadezda.gordeeva@maxima.ee
olga.sokko@maxima.ee jevgenija.kirs@maxima.ee ksenija.ilves@maxima.ee 48
laura.narska@maxima.ee
laura.narska@maxima.ee
nikita.smirnov@maxima.ee kristjan.prunn@maxima.ee
ksenija.ilves@maxima.ee
59 B47A B47A | SOUPS, BROTHS
Brõtkin ilva.utane@maxima.ee monika.harmas@maxima.ee juri.brotkin@maxima.ee
Gelfond aljona.judin@maxima.ee anastasia.suvorova@maxima.ee jana.gelfond@maxima.ee
Helga Kozlov ettel.ilumae@maxima.ee helga.kozlov@maxima.ee
ettel.ilumae@maxima.ee helga.kozlov@maxima.ee
Ksenija Ilves aure.talvar@maxima.ee jaana.tsvetkova@maxima.ee ksenija.ilves@maxima.ee
Tsvetkova Ksenija Ilves aure.talvar@maxima.ee jaana.tsvetkova@maxima.ee ksenija.ilves@maxima.ee
40 Nikita Smirnov Kristjan Prunn nikita.smirnov@maxima.ee kristjan.prunn@maxima.ee
Svetlana Fjodorova Ksenija Ilves katrin.gunter@maxima.ee svetlana.fjodorova@maxima.ee ksenija.ilves@maxima.ee
Günter Svetlana Fjodorova Ksenija Ilves katrin.gunter@maxima.ee svetlana.fjodorova@maxima.ee ksenija.ilves@maxima.ee
Anastasia Suvorova Jana Gelfond aljona.judin@maxima.ee anastasia.suvorova@maxima.ee jana.gelfond@maxima.ee