WHERE TRADITION MEETS INNOVATION- DANCE IT, WEAR IT
TRAVELING AROUN THE
MAKE TO MESURE
CRIOLLO CULTURE & COUTURE
FOLKLORIC INFLUENCES
ANA GONZÀLEZ VANEK -
FRANCE
“Most costumes are focus on utility and confort but should express identity and enhance the performances story”
S
"When I was a ballet dancer, I spent long hours in costumes that often caused irritation and discomfort."
"Traditional dancewear didn’t allow me to feel truly free. I wanted to wear ballet skirts, but it was clear they were only for women."
UNDERSTANDING DANCERS
INSIGHTS INTO DANCERS’ PROBLEMS
LOSS OF CULTURAL IDENTITY- UNSUITABLE MATERIALS FOR THE SKIN & GENDER LIMITATIONS
PROBLEM IN DANCEWEAR
LOSS OF CULTURAL IDENTITY- UNSUITABLE MATERIALS FOR THE SKIN & GENDER LIMITATIONS
SOLUTION IN DANCEWEAR
STRONG CULTURAL INFLUENCE - SUSTAINABLE MATERIALS & GENDER-INCLUSIVE DESIGN
USE OF CULTRAL CODES ET TRADITIONS
IA CONNECTS PAST & FUTURE BY BLENDING CULTURAL CODES
ALOWS FASTER VISUALIZATION OF SHAPES AND IDEAS
STRONG CULTURAL INFLUENCE
CULTURAL TRADITIONS MUST BE PRESERVED & RESHAPE FOR A CONTEMPORARY WORLD
3D FILAMENTS BIO-BASED & BIODEGRADABLE OYSTER SHELL - CASTOR OIL
BIO-BASEDFABRIC 100% PLA & PLAX (POLYLACTIC ACID)
UPCYCLING ARCHIVES OF FOLKLORIC COSTUMES
DYEING FABRICS WITH NATURAL COFFEE.
SUSTAINABLE MATERIALS
LESS WASTE-WATER-ENERGY-CHEMICALS
FLEXIBILITY: GENDERLESS DESIGN, PURE FREEDOM.
NEUTRAL: MATERIALS THAT BREAK BARRIERS.
VERSATILITY: LABEL-FREE CLOTHING, FOR EVERYONE.
GENDER-INCLUSIVE DESIGN
FASHION SHOULD LIBERATE, NOT LIMIT
MYPROJECT
INTEGRATION OF PERUVIAN CRIOLLO CULTURAL CODES
EARTHY TONES: REPRESENT ROOTS, LAND, AND SKIN TONES.
VIBRANT ACCENTS: WHITE, RED, GREEN, AND PURPLE HAND-STITCHED WOOLTHREADS FOR ENERGY AND TRADITION.
GOLD AND SILVER: SYMBOLIZE BALANCE (SUN & MOON), USED IN ACCESSORIES AND DETAILS.
CULTURAL INFLUENCE IN DESIGN
COLORS : TELLS A STORY INSPIRED BY CRIOLLO CULTURE
PATTERN DESIGN : INSPIRED BY DANCE
REFLECTS MIX OF TRADITION AND MODERNITY
FROM DIGITAL TO REALITY
FABRICS: CONTRAST OF TRADITION AND INNOVATION
HAND-STITCHED WOOL THREADS
METALLIC FOIL TRANSFERS
CULTURAL INSPIRATION IN DESIGN RESEARCH
HANDCRAFTED DETAILS : BLENDING TRADITION WITH MODERN CRAFTSMANSHIP
OLKLORIC INFLUENCE LINE- UP
PHOTOSHOOT
ACCESSORIES
MATERIAL: SILVER
CRAFTED BY PERUVIAN ARTISAN HUALLPA SALLO
SIMBOL OF SMALL INJURIES FROM CHALLENGES OF DANCING
MADE BY HUALLPA SAYO ARTISAN
PLASTER RING
CULTURAL RESILENCE -HEALING-UNIVERSAL CODE
RECYCLED FOLKLORIC SANDALS
SANDING IT DOWN HITTING IT RUNNING IT OVER WITH A CAR
BANDAGES AS A SYMBOL OF HEALING
TRANSFORMING TRADITION INTO MODERN DESSING
REVIVE SANDALS
RECYCLED FOLKLORE - HEALING ROOTS - MODERN TRANSFORMATION
MATERIAL: 3D FILAMENT & SILVER
EXPERIMENT IN A FRYING PAN
CREATING A FLUID , ORGANICALLY AND UNIQUE DESIGNS.
MELTED FLOW EARRING
FLUIDITY -IMPERFECTION- IMPROVISATION
BUSINESS
AGE: 25-45 ( UNGENDERED)
STAGE PROFESSIONALS (CHOREOGRAPHERS, DANCERS, ETC.) PASSIONATE ABOUT ARTISANAL AND CONTEMPORARY FASHION.
SEEK COMFORT AND ELEGANCE WITH FLUID CLOTHING THAT ENHANCES MOVEMENT.
BLEND TRADITION AND MODERNITY WITH CULTURAL INFLUENCES IN THEIR ATTIRE.
VALUE CREATIVITY AND ARTISTIC EXPRESSION IN THEIR WARDROBE.
SUSTAINABILITY CONCIOUS
ACTIVE IN SOCIAL MEDIA
TARGET AUDIENCE
ALIGNED WITH THE INNOVATIVE AND CULTURAL VISION
MDJOURNEY
PLASTER RING MADE OF SOLID SILVER
BRAND AWARENESS
POSITION MAÚRTUA AS A LEADER IN SUSTAINABLE, GENDERLESS FASHION WITH 3D PRINTING AND RECYCLED MATERIALS
INITIAL FOCUS ON THE FRENCH AND EUROPEAN MARKETS, EXPANDING TO THE AMERICAN MARKET.
BRAND RECOGNITION
CREATE A UNIQUE, INNOVATIVE IDENTITY THAT RESONATES WITH CUSTOMERS.
CUSTOMER ENGAGEMENT:
BUILD LOYALTY AND COMMUNITY THROUGH INCLUSIVE DESIGNS AND STORYTELLING.
BRAND OBJECTIVES
POSITION MAÚRTUA AS A LEADER - EXPAND GLOBALLY
COMING SOON
LUNCH MAURTUA INTERACTIVE WEBSITE
IAI-POWERED WEBSITE (CHATBOT) WITH 24/7 SUPPORT.
PUBLIC RELATIONS / EVENTS:
WORK WITH L’APPART.PR FOR FEATURES IN MAGAZINES - KALTBLUT (PARIS)
"FLUID MOTION": LAUNCH EVENT AT LA GAÎTÉ LYRIQUE WITH DANCERS AS LIVING SCULPTURES MOVEMENTS
SOCIAL MEDIA (INSTAGRAM & TIKTOK):
VIDEO/PHOTO DESCRIPTION IN 3 LANGUAGES TRENDY, ENGAGING VIDEOS #MAURTUAMOTION DANCE AND TREND-INSPIRED CONTENT TO CONNECT HUMOUR AND IRONY TO RESONATE WITH THE AUDIENCE.
INSPIRE. CONNECT- GO VIRAL