Local SEO (Search Engine Optimization) is a process of optimizing a website and online presence to increase visibility in search results for location-based searches, such as “near me” or “in [city name].” The goal of local SEO is to improve the visibility of a business in a specific geographical area, often through a direct marketing strategy. It includes such as creating local business listings, optimizing website content with location-specific keywords, and earning high-quality backlinks from local websites. These days, a local SEO agency offers location-based content as a part of their local SEO package, so you can avail of them when needed.
