NU juli 2026 web

DIGEL AGENTS IN SCANDINAVIA

DENMARK

Larsen Agentur

Kasper Larsen info@larsen-agentur.dk +45 6476 3238

NORWAY

DIGEL AG

Heiko Arend h.arend@digel.de +49 160 9016 1520

SWEDEN

Menswear for Sweden AB Pelle Hedblom prhedblom@gmail.com +46 706 449 718

FINLAND

Sarka Agencies Oy

Marko Utriainen

marko.utriainen@muagency.fi

+35 844 501

We look forward to welcoming you in Larsen Agentur’s showroom in CIFF Village, Bella Center Copenhagen SHOWROOM B2 - 112 / 113 / 114 New S/S 2027 collections in town from OLYMP / DIGEL / MEYER

Contact Kasper Larsen / info@larsen-agentur.dk / +45 6476 3238 / larsen-agentur.dk

MORE THAN 20 BESTSELLER BRANDS

ELEVATING FEMALE WARDROBES

Step into the future of fashion. Discover the brand new Spring/Summer 2027 collections from RABE and LCMT LeComte.

Combining effortless sophistication with contemporary tailoring. Experience the texture, premium craftsmanship, and vibrant colour palettes of the new season.

See you in Düsseldorf, Copenhagen, Stockholm and Vejle!

MEET US HERE

Düsseldorf 24-26 July in the iconic Yellow House, Ratherstrasse 49E, Düsseldorf

CIFF Village B2-210 in Bella Center Copenhagen

MODE in Vejle stand 22

Fashion Week Trade i Stockholm / pop-up in Stockholm Fashion District

nordic-wardrobe-agency.dk

FLOTTE/STILFULDE KJOLER OG TOPPE TIL FANTASTISKE PRISER. 4 GANGE OM ÅRET ANGOOR.DE

MARKEDETS BEDSTE BUKSER. 4 X ÅRLIGT, STR. 32-46 CAMBIO.DE

ANDERLEDES MIX OG MATCH, MED TILPASSET STRIK, GODE PRISER CATNOIR.DE

COPENHAGEN 1-5 AUG

VELKOMMEN TIL

ITALIENSK STRIK NÅR DET ER BEDST, OGSÅ PRISMÆSSIGT AROVESCIO.COM

FANTASTISKE TØRKLÆDER MED OG UDEN PELSDETALJER MALA-ALISHA.COM

COPENHAGEN FASHION WEEK · ADINA HOTEL · AMERIKA PLADS 7 · 2100

OSLO 8-11 AUG OSLO FASHION WEEK · SHOWROOM · ØVRE SLOTTSGATE 5 · 0157

STOCKHOLM 12-13 AUG STOCKHOLM FASHION WEEK · RADISSON HOTEL VIKING · VASAGATEN/VED CENTRALEN

HELSINKI 14-15 AUG HELSINKI FASHION WEEK · HOTEL ST. GEORGE · YRJØNKATU 13C · 00120

OSLO 16-21 AUG OSLO FASHION WEEK · SHOWROOM · ØVRE SLOTTSGATE 5 · 0157

Spring/Summer 2027

Formland J 7358

CIFF - the German Pavilion

Agentur Østerbæk Karina Østerbæk Hermann agenturoesterbaek@gmail.com +45 6171 0645

2GO - B5 - 102

5th. Avenue - B5 - 113

Aetrex - B4 - 110

AGL - B3 - 101

Alberto - B1 - 101

Alberto Golf - B1 - 101

Allrounder - B5 - 104

Alpha - B3 - 204 / 205

Alpina - B5 - 113

AMBER & JUNE - B0 - 208

Angro - B1 - 107

Angulus - B4 - 113

Angulus Kids - B4 - 114

Apollo - B1 - 107

Ara - B3 - 103 / 104

Azzezo - B5 - 102

B B.Copenhagen - B1 - 201

B.YOUNG - B6 - 101

Bagatt - B4 - 111

Bama - B5 - 102

Bandi - B5 - 102

Barbour - B0 - 106 / 107

Barbour International - B0 - 106 / 107

Berntson - B1 - 107

Bertoni - B1 - 109

Betty & Co - B0 - 208

Betty Barclay - B0 - 208

Bianca - B2 - 202

Bibilou - B3 - 101

BILLI BI - B4 - 115A + 115B

BioStep - B5 - 113

Bison - B0 - 110

Blend - B6 - 101

Bonnetje - B3 - 206 / 207

Boras - B5 - 113

Born and Raised af 1968 - B5 - 113

Bosweel - B2 - 115

Brandtex - B1 - 201

Brax Men - B0 - 101 / 102

Brax Women - B0 - 101 / 102

Brühl B2 - 102 NEW!

Bugatti - B2 - 105 / 106

bugatti shoes - B4 - 111

Bumper - B3 - 102

BURLINGTON - B3 - 110 / 111

C C-ro - B3 - 212

Camel Active - B0 - 105

Canson - B2 - 118

CAPRICE - B5 - 105

Carl Gross - B1 - 102

Casual Friday - B6 - 101

Cavaliere - B1 - 106

Ciso - B1 - 201

Club of Gents - B1 - 102

Cotonel - B2 - 209

COXX - B5 - 113

Cream - B6 - 101

Crocs - B3 - 105

Culture - B6 - 101

D Damella - B2 - 209

Daniel Ray - B5 - 102

Desoto Men - B1 - 101

Digel - B2 - 112 / 113 / 114

DL SPORT - B3 - 102

DM&T - B2 - 215

Dockers - B3 - 112 / 113

Drops - B4 - 112

Duffy - B5 - 116

E East - B4 - 213 NEW!

Effekt - B5 - 102

ELOMI - B2 - 203

EMMA - B5 - 116

EnergySole - B4 - 110

Escape Nordic - B4 - 112

Esgano Schuhe - B4 - 183

ETAGE - B3 - 212

Eurex By Brax - B0 - 101 / 102

F FALKE BØRN - B3 - 110 / 111

FALKE DAME - B3 - 110 / 111

FALKE HERRE - B3 - 110 / 111

FALKE SPORT - B3 - 110 / 111

FANTASIE - B2 - 203

Festival Strømper - B2 - 283

Fiebig - B2 - 108

Fila - B2 - 209

Fine Chaos - B3 - 209

FLY LONDON  - B5 - 104

Frandsen - B1 - 202

Frank Lyman - B0 - 212

Fransa - B6 - 101

FRED & FREDRICO  - B5 - 104

Fred Perry - B0 - 104

FREYA - B2 - 203

Froddo - B4 - 106

FUCHS SCHMITT - B0 - 101 / 102

G Gabor - B4 - 101

Gaitline - B4 - 111

GANT Footwear - B3 - 117

Garcia - B2 - 111

GEOX - B2 - 104

Gerba Jewelry - B1 - 106

Gestuz - B6 - 101

GIL BRET - B0 - 208

Gnious - B1 - 110

Godske - B1 - 202

Green Comfort - B4 - 110

H Habella - B1 - 202

Haflinger - B4 - 185

Hajo - B2 - 108

Hansen & Jacob - B1 - 106

Heatkeeper - B1 - 107

Herzens - B2 - 214

Hirsch - B4 - 185

Hk Handskkompaniet - B4 - 112

HOFF - B3 - 101

House of Sajaco - B4 - 112

Hr Birk - B1 - 106

I I´cona - B1 - 202

ICHI - B5 - 121

Inwear - B6 - 001

IT'S BAGGED - B3 - 203

J Jensen Women - B1 - 201

Johnny Bulls - B5 - 116

Joseph Ribkoff - B1 - 207

Junge - B2 - 205

Junk De Luxe - B0 - 110

K Kaffe - B6 - 101

Kaffe Curve - B6 - 101

L LCMT LeComte B2-210

Legero - B4 - 104

Lindbergh - B0 - 110

LLOYD - B3 - 114 / 115

LLOYD bælter - B1 - 112

LLOYD Shoes Men - B1 - 112

Lola Cruz - B3 - 101

Lovable - B2 - 209

LUHTA - B2 - 212 + B2 - 282

Lundgaard - B3 - 212

Lycke Oslo - B4 - 112

Lyman by Frank Lyman - B0 - 212

M MAC Jeans Men - B0 - 202

MAC Jeans Woman - B0 - 202

Marc Cain - B3 - 213 / 214

Marco Tozzi - B5 - 106

Marcus - B1 - 111

Marie Jo - B2 - 208

Marie Jo swim - B2 - 208

Matinique - B6 - 001

MEPHISTO - B5 - 104

MESSYWEEKEND - B3 - 116

Meyer - B2 - 112 / 113 / 114

MICHA - B2 - 213

Milestone Men - B1 - 101

MLGA - B3 - 203

MMX - B2 - 112 / 113 / 114

Mobils - B5 - 104

Molly Jo - B1 - 202

Moods of Italy - B5 - 113

Morsø Clogs - B5 - 113

Morsø Lam - B5 - 113

Moschino - B2 - 107

Murk - B2 - 108

Mwinyi ApS - B3 - 210

My essential wardrobe - B6 - 101

N N.Y.C. Sneakers - B5 - 113

Navigazione Men - B0 - 209

Navigazione Women - B0 - 209

NEDBØR - B5 - 113

Network - B5 - 116

New Canadian - B2 - 108

New Feet Medical Footwear - B4 - 109

Noen - B1 - 202

North Pioneer - B4 - 112

NÜ - B3 - 211

Nümph - B2 - 109 / 110

O Olymp - B2 - 112 / 113 / 114

P Part Two - B6 - 001

PETER KAISER - B5 - 105

Piu Woman - B0 - 209

Pius Gabor - B4 - 101

Playboy Footwear - B3 - 112 / 113

Portia - B2 - 108

Pre End - B1 - 110

PrimaDonna - B2 - 208

PrimaDonna Swim - B2 - 208

PrimaDonna Twist - B2 - 208

Primigi - B4 - 103

Puccini - B4 - 112

Pulz - B6 - 101

Pure - B2 - 118

R R.M.Williams - B3 - 112 / 113

R2 - B1 - 103

RABE - B2-210

RaDenim - B3 - 106

Raphaela By Brax - B0 - 101 / 102

Remonte  - B5 - 111 / 112

Replay Footwear - B3 - 112 / 113

Ricosta - B4 - 101

Rieker - B5 - 111 / 112

ril's - B2 - 212 + B2 - 282

Robell - B1 - 202

ROCKANDBLUE - B3 - 112 / 113

ROHDE - B4 - 108

ROKA London - B5 - 102

Rollingsoft - B4 - 101

Rugged Gear - B4 - 107 S SAINT JACQUES - B0 - 208

Saint Tropez - B6 - 001

Sano - B5 - 104

SARDA - B2 - 208

Sea Barrier - B2 - 118

Serafini - B5 - 104

Shepherd of Sweden - B4 - 101

Signature - B1 - 201

Skechers - B5 - 119

SKVULP - B5 - 113

Soaked in luxury - B6 - 001

Sockwell - B4 - 110

Soft Rebels - B2 - 116 / 117 NEW!

SOFTINOS - B5 - 104

SoHo nyc. - B5 - 113

Solid - B6 - 101

Soyaconcept - B3 - 201 / 202

SRAFINI  - B5 - 104

STAMM - B4 - 205

Stark - B2 - 207

Stem - B4 - 209B NEW!

Studio 73 - B1 - 106

STUDIO FLØR - B3 - 208

Summum - B2 - 204

Sunday - B1 - 202

SUNWILL - B1 - 108

Superfit - B4 - 104 T Tamaris - B5 - 118

Taus - B4 - 204 NEW!

The chesterfield brand - B5 - 102

The Monte - B4 - 112

Tia - B1 - 202

Timberland

Waldläufer - B5 - 180

Wasabiconcept - B3 - 201 / 202 White Label by RoFa - B2 - 211 Wilvorst - B2 -102

Wonderjeans - B2 - 207 Wonders - B3 - 102 Woodroe - B5 - 102 Wushu Ruyi - B3 - 101

XQ Footwear - B1 - 107 Xtreme Sockswear - B1 - 107

Zeades Monte Carlo - B1 - 107

Leder/Editorial

NU introduces a new theme: Party Time!

Velkommen til NU Magazine’s juli/august-udgave, hvor vi glæder os til at præsenterer det nye redaktionelle tema: Party Time!

Som supplement til vores faste fokusområder om sæsonens vigtigste trends og farver, overtøj samt lingeri og badetøj sætter Party Time! fokus på mode og accessories til særlige anledninger, festlige begivenheder og uforglemmelige øjeblikke. Temaet begynder på side 48.

I 2026 markerer Danmarks næststørste modekoncern, DK Company, sit 25-års jubilæum. I et eksklusivt interview over 10 sider ser virksomhedens ledelsestrio – Jens Poulsen, Jens Obel og Søren Lauritsen – tilbage på en bemærkelsesværdig rejse. De fortæller historien om virksomhedens udvikling og fremhæver nogle af de milepæle, der har været med til at forme en dansk modesucces. Læs med fra side 80.

I dette nummer sætter vi også spot på Hunkøn, det dynamiske danske modebrand leverer stærk vækst, Claire Woman, der lancerer nyt navn og koncept, Anita, som fejrer 140 års ekspertise, Mey, der udvider med beachwear, samt G-Star, som vender tilbage til CIFF. Derudover finder du et væld af inspirerende modestof og indsigt i branchens nyheder.

Som altid leverer NU inspiration, perspektiv og et omfattende overblik.

God læselyst!

Helle Mathiesen Publisher / Editor in Chief

Welcome to NU Magazine’s July/August issue, where we are proud to introduce our new editorial theme: Party Time!

Joining our established focus areas on the season’s key trends and colours, outerwear, and lingerie & swimwear, Party Time! celebrates fashion and accessories designed for special occasions, festive gatherings and unforgettable moments. Turn to page 48 to explore the theme.

In 2026, Denmark’s second-largest fashion group, DK Company, marks its 25th anniversary. In an exclusive 10-page interview, the company’s management trio –Jens Poulsen, Jens Obel and Søren Lauritsen – look back on an extraordinary journey, sharing the story behind the company’s growth and highlighting some of the milestones that have shaped its success. The feature begins on page 80.

This issue also spotlights Hunkøn, the dynamic Danish fashion brand continuing its impressive growth journey; Claire Woman, unveiling a new name and concept; Anita, celebrating 140 years of expertise; Mey, expanding into beachwear; and G-Star, returning to CIFF. Alongside these stories, you will find a wealth of inspiring industry news and business insights from across the fashion market.

As always, NU delivers inspiration, perspective and a comprehensive overview of the industry. Enjoy!

JBR AGENCIES A/S

Hærvejen 10B, Skovby, 6500 Vojens +45 7324 0190, info@jbr.as jbr.as

SALES NORDIC REGION: DENMARK

CIFF VILLAGE SHOWROOM B1-101

BELLA CENTER COPENHAGEN

Center Boulevard 5, 2300 Copenhagen S +45 7324 0190

NORWAY – SHOWROOM OSLO

AB Osen

Rolfsbuktveien 4H, 1316 Fornebu

Erland Bottegård +47 998 914 787

SWEDEN – SHOWROOM STOCKHOLM

Stockholm Fashion District

Augustendalsvägen 7, Nacka Strand

Showroom 620

Tobias Aunér, +46 707 39 8537

Kolofon/Colophon

PUBLISHER

Mathiesen Media, Østergade 27a, DK-7400 Herning t +45 4243 3492, mathiesenmedia.dk

Editor in Chief: Helle Mathiesen, e helle@modebranchen.nu

ADVERTISING

Elsebeth Pugflod Lamare t +45 4243 0352 e sales@modebranchen.nu

PRICES

Full page advert

20,000 DKK (2,700 EURO) Dobble-page advert

30,000 DKK (4,000 EURO)

Prices are plus VAT

DESIGN

Ja-da.dk

Art Director: Marie Louise Boelslund

PRINT

Reklametryk, reklametryk.dk

NEXT ISSUE

Publication date

January 20, 2027

Editorial deadline

December 21, 2026

Material deadline print-ready adverts

December 22, 2026

EDITORIAL FOCUS

Themes:

Fashion trend A/W 2027/28

Outdoorsy Winter A/W 27/28

Lingerie & Loungewear A/W 27/28

COVER PHOTO

franklyman.com

Tina Christensen, TC-Fashion Agent in Denmark, Iceland & Sweden +45 5190 1660 tina@tc-fashion.dk

CIRCULATION

7.000 eksemplarer / 7,000 copies

Distribution countries: Denmark, Sweden, Norway and Finland

Distribution: The NU magazine is distributed in cooperation with Dansk Fashion and Textile. dmogt.dk

COPENHAGEN

CIFF Village Bella Center Showroom B0-212 3-5 August, 2026

STOCKHOLM

Stockholm Fashion District Showroom 802 10-14 August, 2026

SPRING / SUMMER 2027

CIFF

COPENHAGEN

03–05 AUGUST 2026

WOMEN

TOM JØRGENSEN

MOBILE +45 21 21 89 99

MEN

FN AGENTUR / FRANK NIELSEN

MOBILE +45 20 22 26 17

NORWEGIAN FASHION WEEK

07–13 AUGUST 2026

WOMEN & MEN

HEDDA HJØRNEVIK

MOBILE + 47 97 72 02 06

STOCKHOLM FASHION WEEK TRADE

10–14 AUGUST 2026

WOMEN

CARITA HILDÉN

MOBILE +46 709 20 83 88

MEN

IK AGENTUR / IVAR KRISTENSEN

MOBILE +46 73 6540521

028 CPHFW SHOW SCHEDULE S/S 2027

088 FASHION TRENDS & COLOURS S/S 2027

034 PREVIEW AARHUS FASHION WEEK

044 PREVIEW FORMLAND

042 PREVIEW MODE & HERRETØJSMESSEN

038 PREVIEW MUNICH FABRIC START

036 PREVIEW TEXWORLD PARIS

065 RAFFAELLO ROSSI

IN

Indhold/Content

IN ALPHABETIC ORDER

CIFF / CIFF VILLAGE

062 BIANCA

040 CARL GROSS SHOES

066 DECLAIRE

064 DIGEL CEREMONY

080 DK COMPANY IN 25 YEAR

088 FASHION TRENDS & COLOURS S/S 2027

056 FRANK LYMAN / TC FASHION

074 FRISTED & HIMALAYA

079 G-STAR

046 HUNKØN

LINGERIE & BEACHWEAR S/S 2027

037 MEPHISTO / SHOEFEVER

076 MOONDUST

070 NORDIC WARDROBE AGENCY / RABE / LMCT LECOMTE

058 OLYMP DRESS FOR YES 136 OUTDOORSY SUMMER 2027

048 PARTY TIME!

072 PETER KAISER / SHOEFEVER

026 PREVIEW CIFF

campaign agencies showrooms

The Feeling of Endless SummeR

WE ARE PROUD TO PRESENT

AN EXTENSION OF PERSONAL CHOICES. DEFINING PIECES FOR A WARDROBE WITH LASTING RELEVANCE.

DEFINING PIECES DESIGNED IN DENMARK

SINCE 1975

THEBIGSPLASH CIFF67-CIFFCITYVOL6.0-WILLTAKEPLACEONAUGUST3-5,2026.

Den kommende udgave af CIFF markerer et vigtigt skridt i transformationen fra en traditionel fagmesse til en platform, der støtter den globale modebranche og er åben året rundt.

The upcoming CIFF edition marks a significant step in its transformation from a traditional trade fair into a year-round platform supporting the global fashion industry.

Med temaet The Big Splash inspireret af miljøet omkring en swimmingpool byder CIFF indenfor til sæsonen Spring/Summer 2027.

CIFF Director Sofie Dolva understreger, at CIFF udvikles til at kunne imødekomme en ny virkelighed - en virkelighed, hvor netværk, synlighed og relevans strækker sig langt ud over nogle få dage i København.

- CIFF er en platform bygget til at understøtte branchen kontinuerligt - på tværs af byer, markeder og formater. Vores rolle er at skabe meningsfulde forbindelser og muligheder, hvor de betyder mest, siger Sofie Dolva, direktør for CIFF.

EN KURATERET PLATFORM

CIFF 67 vil samle en stærk blanding af førende skandinaviske og internationale brands og styrke sin position som et centralt mødested for branchen.

I denne sæson byder CIFF nye brands velkommen, herunder 66°North, Oakley, Rains, Snow Peak, Eytys, Palmes Tennis Society, Libertine-Libertine, Vans og Merrell. G-Star er tilbage i et område dedikeret til denim. Det kuraterede brandmix inkluderer også fremsynede og moderne mærker som OpéraSPORT, MKDT Studio, CMMN SWDN, Les Deux, Adnym og Envelope1976, samt store brandhuse og agenturer, herunder DK Company, Bestseller, Soya Group, Sports Group Denmark, Vernon Sport, Blender Agency, Sjöklint og 360 Group. Sammen afspejler de CIFFs ambition om at balancere kommerciel styrke med kreativ retning.

UD OVER KØBENHAVN

I tråd med sin strategi fortsætter CIFF med at skabe aktivering på tværs af vigtige europæiske markeder.

Paris Showroom fandt sted den 23.-28. juni 2026. Her etablerede CIFF en platform i et af verdens vigtigste fashion hubs og skabte dermed direkte adgang til internationale indkøbere.

CIFF Nordic Signatures på 10 Corso Como i Milano den 19.-21. juni 2026 var et kurateret pop-up-samarbejde med 10 Corso Como, der blandede mode, kultur og livsstil i en af Europas førende retail-destinationer med både B2B- og B2C-fokus.

Satellit-pop-ups og -aktiveringer i Holland, Belgien og Polen styrkede lokale relationer og udvidede CIFFs internationale rækkevidde.

De nævnte initiativer afspejler en klar ambition om at møde branchen, hvor den allerede opererer.

EN BRANCHE

I FORANDRING

I takt med, at modebranchen står over for skiftende forbrugeradfærd, øget konkurrence og nye indkøbsstrukturer, omdefinerer CIFF sin rolle. Den nye platform er designet til at udvide synligheden, så CIFF ikke kun opleves, når sæsonerne peaker, men kan støtte brands med kontinuerlig eksponering og story telling. At skabe stærkere internationale forbindelser og levere inspiration og kommerciel værdi året rundt er også et mål.

- Branchen opererer ikke længere kun to gange om året - og det bør vi heller ikke. Vores ambition er at opbygge en platform, der kontinuerligt understøtter brands og indkøbere og hjælper dem med at navigere i et stadig mere komplekst og konkurrencepræget landskab, tilføjer Sofie Dolva. CIFF 67 sætter et markant internationalt fodaftryk, og CIFF fortsætter med at positionere sig som et centralt knudepunkt på tværs af markeder, communities og kreative industrier.

SUMMARY

Under the theme The Big Splash inspired by the environment around a public swimming pool, CIFF invites you in for the Spring/Summer 2027 season. Director Sofie Dolva underlines how CIFF is evolving to meet a new realityone where connection, visibility, and relevance extend far beyond a few days in Copenhagen.

- CIFF is a platform built to support the industry continuously - across cities, markets, and formats. Our role is to create meaningful connections and opportunities where they matter most, says Sofie Dolva, Director of CIFF.

CIFF 67 will bring together a strong mix of leading Scandinavian and international brands, reinforcing its position as a key meeting point for the industry. This season, CIFF welcomes new brands including 66°North, Oakley, Rains, Snow Peak, Eytys, Palmes Tennis Society, Libertine-Libertine, Vans, and Merrell, alongside the return of G-Star, featured within a dedicated denim focused area.

The curated brand mix also includes forward-thinking and contemporary labels such as OpéraSPORT, MKDT Studio, CMMN SWDN, Les Deux, Adnym, and Envelope1976, as well as major brand houses and agencies including DK Company, Bestseller, Soya Group, Sports Group, Vernon Sport, Blender Agency, Sjöklint, and 360 Group. Together, they reflect CIFF’s ambition to balance commercial strength with creative direction.

In line with its evolving strategy, CIFF continues to activate across key European markets.

Paris Showroom took place on 23-28 June, 2026. Here, CIFF was establishing a presence in one of the world’s most important fashion buying hubs, creating direct access to international buyers.

CIFF Nordic Signatures at 10 Corso Como in Milan on 19-21 June, 2026 was a curated pop-up collaboration with 10 Corso Como blending fashion, culture, and lifestyle in one of Europe’s leading retail destinations. The showroom and retail space had both B2B and B2C focus.

Satellite pop-ups and activations across the Netherlands, Belgium, and Poland, were strengthening local relationships and expanding CIFF’s international reach.

These initiatives reflect a clear ambition: to meet the industry where it already operates - not only where it gathers.

As the fashion industry faces shifting consumer behaviour, increased competition, and evolving buying cycles, CIFF is redefining its role. The new platform is designed to extend visibility beyond seasonal peaks, and to support brands with continuous exposure and storytelling. Creating stronger international connections, and delivering inspiration and commercial value year-round is also a goal.

- The industry doesn’t operate twice a year anymore - and neither should we. Our ambition is to build a platform that supports brands and buyers continuously, and helps them navigate a more complex and competitive landscape, adds Sofie Dolva.

With CIFF 67 as its anchor moment, and an expanding international footprint, CIFF continues to position itself as a key connector across markets, communities, and creative industries.

THE BIG SPLASH IS ABOUT DIVING INTO NEW IDEAS, FINDING NEW TALENTS AND CREATING FASHION THAT MAKES WAVES. THE BIG SPLASH MAKES AN IMPACT, ATTRACTS ATTENTION, STANDS OUT AND BREAKS CONVENTIONS

3-5 August, 2026

Copenhagen Fashion Week

SS27 line-up with 36 brands

Med SS27-sæsonen forude fortsætter Copenhagen Fashion Week fejringen af sit 20-års jubilæum og annoncerer en line-up på 36 shows og præsentationer som en del af modeugens officielle program, der finder sted 3.-7. august 2026.

With the SS27 season ahead, Copenhagen Fashion Week continues the celebration of its 20th anniversary, announcing a line-up of 36 shows and presentations as part of the official schedule taking place 3–7 August 2026.

SUMMARY

Programmet for modeugen præsenterer centrale internationale og nordiske etablerede brands samt nye innovatorer. Copenhagen Fashion Week byder velkommen til en række tilbagevendende brands, herunder By Malene Birger, Stine Goya, Mfpen, Alectra Rothschild/Masculina og Marimekko.

Sæsonens line-up vil desuden introducere debuterende brands som Almada Label og Yours Truly by Peter Jensen. Som det første svenske brand, der deltager i CPHFW NEWTALENT-programmet, introduceres Studio Constance sammen med de aktuelt tilmeldte designere, Anne Sofie Madsen og Stem.

- SS27-udgaven bliver en exceptionel sæson af mange grunde. Vi byder en række højt værdsatte brands velkommen tilbage til programmet, samtidig med at vi introducerer en stærk gruppe af nordiske navne, der har opbygget international anerkendelse og nu vælger Copenhagen Fashion Week som deres platform. Med Collina Strada som vores International Guest Slot - støttet af The Climate Pledge - og med Institution som vinder af Zalando Visionary Award og vores hidtil største besøg i København, ser Copenhagen Fashion Week SS27 ud til at blive en virkelig unik udgave, udtaler Cecilie Thorsmark, CEO for Copenhagen Fashion Week.

Alle brands, der er en del af den officielle show- og præsentationsplan, er blevet godkendt af den officielle show- og præsentationskomité samt bæredygtighedskomitéen ledet af Rambøll, som screener brandsene i forhold til 19 minimumsstandarder.

Please

The line-up presents key international and Nordic established leaders and emerging innovators. Copenhagen Fashion Week welcomes a range of returning brands, including By Malene Birger, Stine Goya, Mfpen, Alectra Rothschild/Masculina and Marimekko. The line-up will furthermore introduce debuting brands such as Almada Label and Yours Truly by Peter Jensen. As the first Swedish brand to join the CPHFW NEWTALENT programme, Studio Constance is introduced alongside the designers currently enrolled, Anne Sofie Madsen and Stem.

- The SS27 edition will be an exceptional season for many reasons. We are welcoming back a number of much-valued brands to the schedule, while also introducing a strong group of Nordic names that have built international recognition and are now choosing Copenhagen Fashion Week as their platform. Moreover, with Collina Strada as our International Guest Slot supported by The Climate Pledge, Institution as the Zalando Visionary Award winner and our largest attendance yet to the city of Copenhagen, Copenhagen Fashion Week SS27 is looking to be a truly distinctive edition, Cecilie Thorsmark, CEO at Copenhagen Fashion Week, states. All brands part of the official show and presentation schedule have been approved by the official show & presentation committee as well as the sustainability committee led by Rambøll screening the brands against 19 minimum standards.

SS27 BRAND LINE-UP

Alectra Rothschild / Masculina - CPHFW NEWTALENT Alumni

Almada Label

Anne Sofie Madsen - CPHFW NEWTALENT

Baum und Pferdgarten

By Malene Birger

Caro Editions

Collina Strada - International Guest Slot

Freya Dalsjø

Gestuz

Henrik Vibskov

Herskind

Iamisigo - Zalando Visionary Award 2025 Winner

Institution - Zalando Visionary Award 2026 Winner

La Bagatelle

Marimekko

Mfpen

MKDT Studio

Mr. Larkin

Munthe

Nicklas Skovgaard - CPHFW NEWTALENT Alumni

O. Files

OpéraSport

Paolina Russo - Zalando Visionary Award 2023 Winner

Renè - One to Watch

Scandinavian Academy of Fashion Design

Skall Studio

Sson - One to Watch

Stel

Stem - CPHFW NEWTALENT

Stine Goya

Studio Constance - CPHFW NEWTALENT

Swedish School of Textiles

Taus - One to Watch

The Garment

The Royal Danish Academy Yours Truly by Peter

Exclusivity & elegance since 1867 sleepwear · homewear · robes · bathrobes pyjamas · boxer shorts

TRADE FAIRS: NEUSS / Lingerie & Meer / 1-3 August 2026

COPENHAGEN / Copenhagen Fashion Week / 3-5 August 2026 (only by appointment T:+45 4032 4788)

VEJLE / Herretøjsmessen / 9-10 August 2026 HERNING / Formland J 7330 / 16-18 August 2026 HAMBURG / Nord Dessous / 19-21 July 2026 MUNICH / Supreme Body & Beach / 26-28 July 2026

since 1867 · Humlebæk Strandvej 39 3050 Humlebæk · Denmark · +45 4032 4788 cm@ambassador1867.com · ambassador1867.com We offer a 10-year quality guarantee

FASHION & LIFESTYLE

TRADE FAIRS IN DENMARK

CIFF

3-5 August, 2026

Bella Center

Center Boulevard 5, Copenhagen ciff.dk

MANDATORY CPH

3-5 August, 2026

Øksnehallen

Halmtorvet 11, Copenhagen mandatorycph.com

TEX-STIL

Trade fairs in DENMARK

8-10 August, 2026

DGI-Huset in Vejle

Vestre Engvej 57, Vejle nord-fair.dk

HERRETØJSMESSEN

09-10 August, 2026

DGI-Huset in Vejle

Vestre Engvej 57, Vejle nord-fair.dk

AARHUS FASHION WEEK

11-13 August, 2026

Søren Nymarks Vej 8A, Højbjerg

Savvaerket in Aarhus aarhusfashionweek.dypaang.dk

FORMLAND

16-18 August, 2026

MCH Messecenter Herning

Vardevej 1, Herning formland.dk

MODE

16-18 August, 2026

DGI-Huset in Vejle

Vestre Engvej 57, Vejle nord-fair.dk

Please check on the trade fair’s website for opening hours, exhibitor lists and updates

Showrooms in COPENHAGEN

ARTIC AGENCY

CABINN APARTMENTS, ARNE JACOBSENS ALLÉ 4, 2300 KØBENHAVN S

Princess goes Hollywood, Rino & Pelle

BESSIE, REDGREEN WOMAN, SEARANCH

MOSEDALVEJ 11, 2., 2500 VALBY

BESTSELLER

LINDENCRONES PALÆ, BREDGADE 26, 1260 KØBENHAVN. Carmakoma, Jack & Jones Kids, Jack & Jones, JDY, Lil’ Atelier, Lmtd, Name It footwear, Name It, Only & Sons Junior, Only & Sons, Only Girl, Only Mini, Only, Pieces, Vero Moda Curve, Vero Moda

FASHION PARTNERS

ADINA APARTMENT HOTEL COPENHAGEN, AMERIKA PLADS 7, 2100 KØBENHAVN Angoor, AROVESCIO, CAMBIO, Catnoir, Mala Alisha

FASHIONVETERAN

CHOKOLADEFABRIKKEN, LAPLANDSGADE 11, 2300 KØBENHAVN S CHIMI, Edblad, G-star, G-star Junior, Superdry

FREEQUENT

NYHAVN 43D, KØBENHAVN

HUGO BOSS

HAVNEHOLMEN 25, 1., 1561 KØBENHAVN V

JBA TEXTIL AGENTUR

CABINN APARTMENTS, ARNE JACOBSENS ALLÉ 4, 2300 KØBENHAVN S Mey, JBA Badekåber

JMS TRADING COMPANY

CLASSENSGADE 31, 2100 KØBENHAVN Ø Amaze

KLØVERBYEN

RAFFINADERIVEJ 6-10, KØBENHAVN Companys Outlet, Les Deux, Signal, Underprotection JVM Agencies: Fynch Hatton, Goorin Bros, Michael Kors, Schiesser, Seidensticker

MCVERDI

ØSTERBROGADE 112, 2100 KØBENHAVN Ø

NN07

GALIONSVEJ 35, KØBENHAVN K/ NN07 CONCEPT STORE, GL. MØNT 7, KØBENHAVN K

NORTHERN EUROPE FASHION COMPANY

BREDGADE 25B ”PANDEKAGEHUSET”, KØBENHAVN K

EA7 Emporio Armani, A|X ARMANI EXCHANGE, Barbed Vintage, EMPORIO ARMANI, JOHN RICHMOND, Just Cavalli, Richmond X, VERSACE JEANS COUTURE

PVH BRANDS DENMARK

DANNESKIOLD-SAMSØES ALLÉ 55, KØBENHAVN K

Calvin Klein, Tommy Hilfiger

RISHØJ & DE LORENZO

SANDTOFTEN 10B, 2820 GENTOFTE

Banana Moon, Bon Dep, Christian Lacroix, Coccinelle, Guess, Guess Jeans, HAVEONE, Imperial, Inuikii, JOTT, Knekki, Lexington, Lyle & Scott, Mandarina Duck, Please, Rich & Royal, Simone Pérèle, VaiVai, Wolford

SEJTHEN AGENTUR

CABINN APARTMENTS, ARNE JACOBSENS ALLÉ 4, 2300 KØBENHAVN S

Anna Montana, Kartner, Lebek

SSPORT

SHOWROOM SKODSBORG, SKODSBORG STRANDVEJ 156, 2942 SKODSBORG

Anita

WEBER JENSEN TRADING

STAY NORDHAVN, APARTMENT 201 & 202, FORTKAJ 5, 2150 NORDHAVN

Comma, FTC, Monari, Raffaello Rossi

ØENS PAKHUS

LINDGREENS ALLÉ 12, KØBENHAVN

Björn Borg, Filippa K, Lacoste, Oscar Jacobson, Roy Robson

CPH Fashion Group: Caruso, Daniele Fiesoli, Duno, Doucals, Eton, Fedeli, Kired, Lottusse, National Standard, Philippe Model, Tiger of Sweden, Tombolini, Tramarossa, Vilebrequin

Jensen Agentur: Aeronauticas militare, Antica Cuiorio, Caliban, Dore Dore, Ferrante, Gierremilano, Paolo Vitale, Teleria Zed, Tintoria Mattei 954

Listen er ikke komplet, men bygger på de oplysninger, NU har haft til rådighed ved redaktionens slutning. Bemærk, at flere aktører har dagene booket med kundeaftaler. Det er derfor en god idé at kontakte de enkelte leverandører i forvejen. Leverandører, der i næste udgave af NU ønsker at komme på listen over showroomaktører, kan sende en mail til helle@modebranchen.nu

20 år med Aarhus Fashion Week

Savværket i Højbjerg danner igen ramme om Aarhus Fashion Week, der finder sted den 11.-13. august 2026, hvor messen kan fejre 20 års fødselsdag. Once again, Savværket in Højbjerg will be the setting for Aarhus Fashion Week, which takes place on August 11-13, 2026.

AF HELLE MATHIESEN

- Modebranchen er blevet mere og mere digital, men der er stadig noget, der ikke kan erstattes: At se kollektionerne i virkeligheden, at mærke kvaliteterne og at se hinanden i øjnene, når aftalerne landes. Aarhus Fashion Week fylder 20 år i 2026 - og vi er stolte af det. To årtier i samme by med de samme værdier, men altid med et øje på, hvad der kan gøres endnu bedre. Konceptet med en lukket salgsmesse, hvor møderne er booket på forhånd, kollektionerne ses fysisk, og ordrerne lægges på stedet, fungerer i bedste velgående. Vi glæder os til at præsentere 120+ brands på tværs af mode, sko og accessories - alt under ét tag, fastslår Stine Borggaard, der er messeansvarlig hos arrangøren Dypaang Management.

Savværket i Højbjerg, der danner ramme om messen, ligger kun 10 minutter fra Aarhus C og har gratis parkering og god plads til både effektive møder og uformelle pauser.

- Aarhus Fashion Week tilbyder desuden lækker mad, smagfuld kaffe og en atmosfære, der gør det nemt at blive lidt længere end planlagt. Vi glæder os til at byde modebranchens indkøbere velkommen igen den 11.-13. august 2026, slutter Stine Borggaard.

SUMMARY

- Aarhus Fashion Week will celebrate its 20th birthday in 2026 - and we are proud of it. Two decades in the same city, with the same values, but always with an eye on what can be done even better. The concept of a closed trade fair, where meetings are booked in advance, the collections are physically viewed, and orders are placed on site, works perfectly. We are looking forward to presenting 120+ brands across fashion, shoes and accessories - all under one roof at Savværket on August 11-13, 2026, Stine Borggaard, responsible for the trade fair at the organizer Dypaang Management, states. Savværket is located only 10 minutes from Aarhus C and has free parking and plenty of space for both efficient meetings and informal breaks.

AARHUS FASHION WEEK 11.–13. august 2026

Savværket Søren Nymarks Vej 8A, Højbjerg aarhusfashionweek.dypaang.dk

July 14 – 16

Weaving the future in Paris

ABOUT TEXWORLD APPAREL SOURCING PARIS

Twice a year in Paris, in February and September, Texworld Apparel Sourcing Paris brings together 1,300 manufacturers from about 35 countries. Texworld Apparel Sourcing Paris is the largest event for fabrics and garment sourcing in Europe. The trade fair offers professional buyers from ready-to-wear fashion to luxury brands a global sourcing platform with a wide variety of products ranging from basics to the most creative and qualitative materials.

Fra den 31. august til den 2. september 2026 vil Texworld Apparel Sourcing Paris endnu engang samle internationale aktører inden for tekstil og beklædning i Paris-Le Bourget Exhibition Centre. From August 31 to September 2, 2026, Texworld Apparel Sourcing Paris will once again bring together international players in textiles and apparel at the Paris-Le Bourget Exhibition Center.

AF HELLE MATHIESEN

Texworld samler internationale udstillere med metervarer målrettet en bred vifte af målgrupper som eksempelvis tøjproducenter samt professionelle indkøbere af trims og tilbehør. I en ånd af international åbenhed vil et ECO-HUB dedikeret til Kinas Zhejiang-provins samle omkring 30 udstillere, der har forpligtet sig til bæredygtig produktion. I overensstemmelse med markedets forventninger er dette nøgleområde i Hal 4 med til at understrege udviklingen af forsyningskæder mod mere ansvarlige og sporbare modeller.

NYE SOURCING-LANDE

Apparel Sourcing - med sine hundredvis af producenter - udgør den største europæiske fagmesse med tøj- og accessories-fabrikanter fra mange etablerede såvel som nye sourcing-lande. Interessen fra nye lande, især Mongoliet, Pakistan og Taiwan, afspejler disse produktionsregioners industrielle kapacitet, samtidig med at de europæiske indkøberes efterspørgsel på et bredere sourcing-tilbud imødekommes.

INNOVATION LAB

Avantex vil igen i år bekræfte sin rolle som et innovationslaboratorium, der fremviser teknologiske løsninger og bæredygtige initiativer for modebranchen. Avantex finder udelukkende sted som en del af Texworld på september-messerne.

I 2025 havde Texworld omkring 2,500 udstillere fra 36 lande og cirka 15,500 besøgende.

SUMMARY

Texworld gathers international weavers for a wide range of target groups such as clothing manufacturers and professional buyers of trims and accessories. In a spirit of international openness, an ECO-HUB dedicated to China’s Zhejiang province will bring together around thirty exhibitors committed to sustainable production. Located in Hall 4, this key area underscores the evolution of supply chains toward more responsible and traceable models, aligned with market expectations. Apparel Sourcing - with its hundreds of manufacturers - is the largest European showcase of clothing and accessories manufacturers from many established as well as new sourcing countries. The interest shown by new countries, particularly Mongolia, Pakistan and Taiwan, reflects the industrial capabilities of these production regions while responding to European buyers’ demand for a broader sourcing offer.

Once again this year, Avantex will confirm its role as an innovation laboratory, showcasing technological solutions and sustainable initiatives for the fashion industry. Avantex is exclusively part of Texworld at the September editions.

In 2025, Texworld had around 2,500 exhibitors from 36 countries and approximately 15,500 visitors.

TEXWORLD APPAREL SOURCING PARIS

31 August – 2 September, 2026

Paris-Le Bourget Exhibition Center texworld-paris.fr

MASTERFUL. NATURAL. TIMELESS.

Hver sandal er resultatet af omhyggeligt håndværk. I årtier har MEPHISTO sat nye standarder: naturlige materialer af højeste kvalitet, præcist håndværk og sans for detaljer - for en komfortoplevelse, der virkelig overbeviser, fremstillet i vores egne værksteder i Portugal og Frankrig. Tradition og innovation, forenet i hver eneste detalje. Hvorfor nøjes med mindre? Each Sandal is the result of meticulous craftsmanship. For decades, MEPHISTO has been setting new standards: natural materials of the highest quality, precise craftsmanship and attention to detail - for a comfort experience that truly convinces, made in our own workshops in Portugal and France. Tradition and innovation, united in every detail. Why settle for less?

Siden grundlæggelsen har MEPHISTO stået for et kompromisløst engagement i komfort, kvalitet og ægte håndværk.

• En familieejet virksomhed med klare værdier

• Egne produktionsfaciliteter i Frankrig og Portugal

• Mere end 50 års erfaring med sandaler med korkfodseng

Premium ned til mindste detalje. Naturlig kork fra regionale kilder, de fineste lædermaterialer, præcis forarbejdning og kontinuerlig innovation gør hver model unik.

For den umiskendelige MEPHISTO FEELING.

Værdsat over hele verden. En unik gangkomfort, der mærkes ved hvert skridt. Den patenterede Soft-Air-teknologi findes i alle MEPHISTO-sko. Den reducerer stød, aflaster kroppen og giver den umiskendelige MEPHISTO FEELING.

Naturen møder ekspertisen.

Kork, naturlatex, læder, jute: naturlige materialer, perfekt forarbejdet. For en fodseng, der tilpasser sig foden og giver langvarig støtte. Med mere end 100 modeller tilbyder MEPHISTO en omfattende kollektion: rig på nuancer og mangfoldighed.

Oplev den nye kollektion på CIFF København - stand nr.: B5-050

Since its founding, MEPHISTO has stood for an uncompromising commitment to comfort, quality and authentic craftsmanship.

• A family-owned company with clear values

• Own production facilities in France and Portugal

• More than 50 years of expertise in cork footbed sandals

Premium down to the very last detail. Natural cork from regional sources, the finest leathers, precise workmanship and continuous innovation make each model unique.

For the unmistakable MEPHISTO FEELING.

Appreciated all over the world. A unique walking sensation that can be felt with every step. The patented Soft-Air technology is present in every MEPHISTO shoe. It reduces impact, relieves strain on the body and provides the unmistakable MEPHISTO FEELING.

Nature meets expertise.

Cork, natural latex, leather, jute: natural materials, perfectly crafted. For a footbed that adapts to the foot and provides long-lasting support.

With more than 100 models, MEPHISTO offers an extensive collection: rich in nuances and diversity.

Discover the new collection at CIFF Copenhagen – Stand no.: B5-050

www.mephisto.com

Headquarters: MEPHISTO S.A.S – FRANCE service.clientele@mephisto.com / +33 3 87 23-00

Authorized Dealer and Sales Distributor: Shoefever Fashion Agency / Nadeem Noor info@shoefever.dk / +45 50292030

TASTE

MUNICH FABRIC START’S theme for the Autumn.Winter 27/28 trends is: “TASTE.” In a world increasingly shaped by artificial intelligence, personal taste is taking on new significance. It becomes an expression of individuality, attitude and personality - something profoundly human that cannot be replicated. It is less about good or bad taste and more about the courage to develop one’s own taste, to live it to the full, whilst respecting the diversity of other perspectives.

30 years. One community.

MUNICIH FABRIC START fejrer sit 30-års jubilæum og lancerer et internationalt content og story telling projekt.

MUNICH FABRIC START is celebrating its 30th anniversary and launching an international content and storytelling project.

AF HELLE MATHIESEN

Fra 1996 til i dag har MUNICH FABRIC START, med sine integrerede show-in-shows BLUEZONE, KEYHOUSE og THE SOURCE, etableret sig som en central one-stop sourcing-platform for den europæiske mode- og tekstilindustri.

For at markere sit 30-års jubilæum lancerede MUNICH FABRIC START "30 år. 30 historier.", et internationalt projekt, der reflekterer over udviklingen af tekstil- og modeindustriens over tre årtier, samtidig med at det ser frem mod fremtidige udfordringer. Projektet samlede personlige perspektiver, minder og indsigter fra mangeårige partnere, udstillere, besøgende, kreative og brancheinsidere tilknyttet MUNICH FABRIC START. Målet var at fremhæve de mennesker, idéer og udviklinger, der har formet det internationale tekstil- og modemiljø i løbet af de sidste 30 år. Over flere uger blev interviews, videoudtalelser, fotogallerier, citater og kurateret indhold successivt udgivet via digitale kanaler, sociale medier, nyhedsbreve og messens platforme. Det medførte en livlig dialog om emner som bæredygtighed, innovation, håndværk, digitalisering, fremtidens materialer og vigtigheden af personlige netværk i branchen.

NY VISUEL IDENTITET

Jubilæumsåret bringer friske impulser, ikke kun indholdsmæssigt, men også visuelt. Som en del af sin strategiske udvikling har MUNICH FABRIC START etableret en ny, minimalistisk, iøjnefaldende, men fleksibel visuel identitet, der skaber plads til indhold, innovation og kreative præsentationer.

- Vores nye brandidentitet er bevidst udtænkt ikke blot som et udstillingsvindue, men som en åben platform for indhold, partnerskaber og innovation. Det afspejler MUNICH FABRIC STARTs selvbillede som en internationalt forbundet forretnings- og inspirationsplatform, samtidig med at det lægger grundlaget for mere effektiv, moderne og følelsesmæssigt resonant brandkommunikation i et stadig mere dynamisk markedsmiljø, udtaler Florian Klinder, Managing Director for MUNICH FABRIC START.

SUMMARY

From 1996 to the present day, MUNICH FABRIC START, with its integrated show-in-shows BLUEZONE, KEYHOUSE and THE SOURCE, has established itself as a central one-stop sourcing platform for the European fashion and textile industry.

To mark its 30th anniversary, MUNICH FABRIC START launched “30 Years. 30 Stories.”, an international project that reflects on the development of the textile and fashion industry over three decades whilst also looking ahead to future challenges. The project brought together personal perspectives, memories and insights from long-standing partners, exhibitors, visitors, creatives and industry insiders associated with MUNICH FABRIC START. The aim was to highlight the people, ideas and developments that have shaped the international textile and fashion community over the past 30 years. Over several weeks, interviews, video statements, photo galleries, quotes and curated content was published

successively via digital channels, social media, newsletters and the trade show’s platforms. This fostered a lively dialogue on topics such as sustainability, innovation, craftsmanship, digitalization, materials of the future and the importance of personal networks within the industry. The anniversary year brings fresh impetus not only in terms of content but also visually. As part of its strategic development, MUNICH FABRIC START has established a new, contemporary brand architecture. At its heart is a minimalistic, striking yet flexible visual identity that deliberately creates space for content, innovation and creative presentations.

- Our new brand identity is deliberately conceived not merely as a showcase, but as an open platform for content, partnerships and innovation. It reflects MUNICH FABRIC START’s self-image as an internationally connected business and inspiration platform, whilst laying the foundations for more efficient, modern and emotionally resonant brand communication in an increasingly dynamic market environment, states Florian Klinder, Managing Director MUNICH FABRIC START.

COMING UP!

reVIEW AW27 / 8 -9 September 2026 preVIEW SS28 / 1-2 December 2026

munichfabricstart.com bluezone.show viewmunich.com

Q | Hvorfor er fodtøj en vigtig produktgruppe for CARL GROSS?

A | Fordi det fuldender CARL GROSS' strategi om at tilbyde et total look. Skoene er ikke blot designet som et supplement til outfittet, men som en naturlig del af CARL GROSS' stilverden. Fodtøjet fuldender looket og indkapsler den moderne form for elegance, der definerer brandet i dag: Afslappet, premium og med en klar attitude.

Q | Hvornår blev CARL GROSS SHOES lanceret? Hvordan har markedet reageret indtil videre?

A | Linjen blev lanceret for et år siden til Spring/Summer 2026-kollektionen. Markedsreaktionen var meget positiv! I et stærkt konkurrencepræget marked har vi fastholdt positionen ret godt. Ikke mindst NOS-tilbuddet i vores sko-kollektion er meget værdsat hos vores forhandlere.

Q | Vil skokollektionen blive udvidet til Spring/Summer 2027?

A | Helt sikkert!!

Q | Why is footwear an important product group to CARL GROSS?

A | Because it completes CARL GROSS’ total look strategy. The shoes are not merely designed as an addition to the outfit, but as a natural part of the CARL GROSS style world. They complete the look and embody the modern form of elegance that defines the brand today: relaxed, premium and with a clear attitude.

Q | When was CARL GROSS SHOES launched? How has the market reacted so far?

A | It was launched one year ago to the Spring/Summer 2026 collection. The market reaction was very positive! In a highly competitive market we have been holding our grounds rather well.

Especially the NOS offer within our SHOES collection has been very well appreciated by our retail partners.

Q | Will the shoe line be extended for SS27?

A | For sure!!

CARL GROSS SHOES

– THE NEW PREP FOR SPRING/SUMMER 2027

With the Spring/Summer 2027 season, CARL GROSS consistently continues to develop its footwear collection and translates the spirit of the summer collection “THE NEW PREP” into an even more comprehensive total-look world. The models reflect the relaxed elegance of the collection and combine classic style codes with modern ease. Inspired by the atmosphere of sunny tennis courts, sailing clubs and summer weekends by the water, the shoe collection conveys familiarity, lightness and timeless modernity. This balance defines the season: polished, yet never stiff. Premium, yet naturally wearable. The styles deliberately move between classic menswear and modern everyday versatility. Desert boots appear lighter and more relaxed, while penny loafers range from clean, classic versions to more contemporary interpretations with a stronger casual character. Sportive sneakers add dynamic energy to the collection, while summery woven styles and deniminspired themes introduce additional lightness and a modern leisurewear spirit. Materials, colours and details are closely aligned with the tailoring collection and harmoniously reflect the seasonal colour palette. Warm natural shades, various blue nuances and bright summer colours create a calm, premium overall appearance and allow for versatile combinations throughout the collection.

Inspired by the atmosphere of sunny tennis courts, sailing clubs and summer weekends by the water, the CARL GROSS SHOES collection for S/S 2027 conveys familiarity, lightness and timeless modernity

FAGMESSER

KLAR I VEJLE

3

OM NORD-FAIR

Nord-fair har siden 1972 udviklet en unik erfaring inden for fagmesser med gennemførelse af flere end 600 events. Arrangementer målrettet modeog tekstilbranchen foregår i DGI Huset Vejle.

Herretøjsmessen, håndarbejdsmessen Tex-Stil og dametøjsmessen MODE finder igen sted i august 2026 i DGI-Huset Vejle. Kendte og nye udstillere viser deres nyheder til Spring/Summer 2027.

AF HELLE MATHIESEN

DGI-Huset i Vejle danner endnu engang ramme om tøj, lingeri og accessories til damer, når MODE-messen finder sted den 16.-18. august 2026. Blandt de nye mærker, der har fundet vej til Vejle, er blandt andet RABE og LCMT LeComte, der repræsenteres af Henrik Ladefogeds nye agentur NWA Nordic Wardrobe Agency. MEY tilføjer bademode til lingerikollektionen, og Bessie er tilbage i nyt regi, da mærket er overtaget af Searanch, som udstiller på MODE-messen med både Searanch og Redgreens damekollektioner samt Bessie. Flere mærker i lingerifeltet var desuden på vej til at blive underskrevet ved redaktionens slutning.

På herresiden er Ambassador1867 tilbage blandt udstillerne, og PDX Clothing er helt ny udstiller. Agent Frank Nielsen står klar med de nye kollektioner fra MAC Men og Wellington of Bilmore. Herretøjsmessen finder sted den 9.-10. august 2026, delvist parallelt med Tex-Stil, der løber af stablen den 8.-10. august 2026.

- Vi ser frem til tre spændende disponeringsmesser i Vejle, hvor indkøbere og leverandører mødes under hyggelige, men professionelle forhold med koncentration omkring kollektionerne. Nord-fairs koncept er enkelt, effektivt og med fokus på business, siger arrangør Charlotte Strøm.

Nord-fair tilbyder gratis parkering, fri adgang og frokost. Indkøberne bedes registrere sig i forvejen via nord-fair.dk.

Tex-Stil 8-10 august 2026

Herretøjsmessen 9-10 august 2026

MODE 16-18 august 2026

nord-fair.dk

Formland med intensivt og inspirerende program

Den 16.-18. august 2026 samler Formland igen branchen til tre intensive dage med inspiration, netværk, forretning og fremtidstendenser.

On August 16-18, 2026, Formland will once again bring together the industry for three intensive days of inspiration, networking, business and future tendencies.

Analog ...a store er skabt af Studie Flyhelsted og kan opleves som en unik og sammenhængende trendinstallation

AF HELLE MATHIESEN

Som Nordens mest inspirerende interiør- og livsstilsmesse præsenterer Formland et opdateret messeunivers med et helt nyt haldesign skabt til at styrke de professionelle møder og danne endnu bedre rammer for handel, dialog og relationer.

Messen byder på syv koncepthaller med fokus på Interior, Dining, Taste, Garden & Outdoor samt Fashion & Jewellery, hvor både etablerede aktører og nye stemmer i branchen sætter retningen for sæsonen.

Udstillerlisten spænder bredt fra toneangivende brands til stærke, nye aktører på markedet. Blandt udstillerne finder du blandt andet House Doctor, Bloomingville, Jakobsdals, HAY, Georg Jensen, Royal Copenhagen, Lakrids by Bülow, Rice, Hübsch, Broste Copenhagen, Aida, Ib Laursen og mange flere – suppleret af en ny generation af upcoming brands, der bringer friske perspektiver.

ET LØFTET FAGLIGT PROGRAM

Til august styrker Formland sin position som et centralt videnscenter for interiør- og livsstilsbranchen. Oplev et helt nyt fagligt program med unikke trendinstallationer samt foredrag, debatter, workshops og events med førende eksperter, der deler ny viden og de vigtigste indsigter inden for trends, forbrugeradfærd og fremtid. Her er både inspiration og konkrete værktøjer – alt sammen inkluderet i entrébilletten til Formland.

SUMMERY

As the Nordic region's most inspiring interior and lifestyle fair, Formland presents an updated trade fair universe with a completely new hall design created to strengthen professional meetings and create an even better frame for trade, dialogue and relationships. The fair offers seven concept halls with a focus on Interior, Dining, Taste, Garden & Outdoor as well as Fashion & Jewellery, where both established players and new voices in the industry set the direction for the season.

The list of exhibitors ranges widely from trend-setting brands to strong, new players in the market. Among the exhibitors you will find, among many others, House Doctor, Bloomingville, Jakobsdals, HAY, Georg Jensen, Royal Copenhagen, Lakrids by Bülow, Rice, Hübsch, Broste Copenhagen, Aida, Ib Laursen - supplemented by a new generation of upcoming brands that bring fresh perspectives. In August, Formland strengthens its position as a central knowledge center for the interior and lifestyle industry. Experience a brand new professional program with unique trend installations as well as lectures, debates, workshops and events with leading experts who share new knowledge and the most important insights on trends, consumer behavior and the future. You will find both inspiration and practical tools - all included in the entrance ticket to Formland.

FAGLIGE OPLEVELSER PÅ FORMLAND

TREND ZONE - ANALOG …A STORE

Jo mere AI fylder, desto mere hungrer vi efter det, der tydeligt er skabt af menneskehænder: Håndværk, originalitet og det uperfekte – netop fordi det er umuligt at automatisere. Vi søger mod det analoge, som ikke er et produkt, men en relation til et objekt.

“Analog …a store” er skabt af Studie Flyhelsted og kan opleves som en unik og sammenhængende trendinstallation, hvor du kan gå på opdagelse selv, besøge blomsterstudiet, deltage i workshops og trendtalks samt nyde en lækker pastaret i den inspirerende trendcafé.

SPEAK UP - FOREDRAG & DEBATTER

Foredragsscenen byder på værdifuld viden om trends, forbrugeradfærd, retail, AI og meget mere præsenteret af førende brancheeksperter, blandt andre Emilia van Hauen, Christiane Vejlø, pej gruppen, Jill Hawkins, Stefan Nilsson og mange flere.

NY CIRKULÆR UDSTILLING

Glæd dig til at besøge en ny cirkulær udstilling, hvor design og bæredygtig nytænkning smelter sammen. Gennem en række cirkulære designeksperimenter mellem AAU Design Lab og kendte danske brands udfordres vante forestillinger om værdi, kvalitet og æstetik. Udstillingen viser, hvordan kreativitet kan forandre spild til meningsfulde produkter – et rum for idéer, mod og eksperimenter, hvor materialers skjulte potentiale bringes frem i autentiske designs med karakter.

TASTE EVENT ZONE - TALKS, WORKSHOPS & SANSEBAR Oplev daglige trendtalks med Eckmann Studio og trendhunter Anette Eckmann. Tag med på opdagelse i Sansebaren med kok og madkonsulent Rasmus Bredahl, og få indblik i, hvad der sker i hjernen, når vi spiser. Deltag i en inspirerende workshop med Kristina Svejstrup.

FORMLAND

16-18 August, 2026

MCH Messecenter Herning

formland.dk

GREENHOUSE - SPACES FOR LIVING

Oplev den særlige grønne trendinstallation og daglige aktiviteter, hvor GASA GROUP viser, hvordan planter kan bringes tættere på mennesker - og hvordan de kan præsenteres og iscenesættes på måder, der gør dem lettere at forstå, vælge og leve sammen med. Både i butik og i hjemmet – inde og ude.

HUNKØN STORMS FORWARD

Hunkøn tilbyder farveglæde, sjove print og female empowerment. I 2025-regnskabet er minus vendt til plus. Og tendensen viser, at 2026 byder på endnu vildere vækst.

Hunkøn offers colour play, fun prints and female empowerment. In the annual report for 2025, minus has turned to plus. And the growth seems to continue even wilder in 2026.

Det populære modebrand Hunkøn har i sit nyeste regnskab for 2025 dokumenteret markant fremgang på både top- og bundlinje. Bruttofortjeneste er forbedret fra minus 0,6 mio. kr. i 2024 til et plus på 2,8 mio. kr. i 2025, mens resultat efter skat er er forbedret fra minus 2,0 mio. kr. i 2024 til plus 0,6 mio. kr. i 2025.

Virksomheden kan desuden - halvvejs inde i det nye 2026-regnskab - notere, at man er markant over sine budgetmål på både salg og resultat. Hunkøn ApS forventer for regnskabsåret 2026 mindst 70 procents yderligere vækst på toplinjen sammenlignet med 2025 samt minimum en fordobling af resultatet efter skat, hvilket vil sige en forventet bundlinje på ikke under 1,2 mio. kr. i 2026.

- Generelt har modebranchen de seneste år været domineret af neutrale farver som sort, sand, grå og brun. Som samfund har vi efterspurgt tryghed, simple living, og vi har trukket os tilbage fra en verden i flammer.

I Hunkøns design har vi valgt at tro på, at kontrasten også er efterspurgt. Vi har behov for at komme ud at have det sjovt, vi skal have lov til at blomstre, og det gør man bedst med ens yndlingsbrand, Hunkøn! Vi tilbyder farveglæde og mange sjove print - vi elsker at lege med farver. Vores kunder tør godt gå efter tøj, der afspejler female empowerment. Hunkøn handler om positivitet, frihed, ærlighed og om at give slip på facaden. Det er nok det, Hunkøn kan tilskynde; don’t just go with the flow. Vælg i stedet et look med farver og sjove, humoristiske tegninger, udtaler

Creative Director Anne Skovgaard Schøler.

MARKANT TURN AROUND

- 2025 har resulteret i en markant turn around, hvor vi har løftet salget og forbedret indtjeningen væsentligt. Samtidig har vi budt velkommen til en række stærke, nye medarbejdere, som er med til at løfte Hunkøn ind i næste fase. Vi begynder desuden for alvor at kunne se effekten af vores skala-fordele.

Vi står betydeligt stærkere på det danske hjemmemarked, som fortsat er vores vigtigste marked, og vi er meget glade for de butikker, der har valgt at have Hunkøn i deres sortiment. Samtidig arbejder vi målrettet på at styrke virksomhedens internationale tilstedeværelse, og vi tror på, at de nye markeder, Hunkøn er trådt ind på, vil bidrage til at opbygge et endnu stærkere brand, hvilket også vil komme vores hjemmemarked til gode, siger CEO Trine Keseric.

FORTSAT VÆKST

Mads Scheibye Würtz og Peter Anker Jensen trådte ind i selskabet som aktive investorer i maj 2024.

- Vi er glade for at se resultaterne af det hårde arbejde, som vi sammen med den daglige ledelse har lagt i Hunkøn. Interessen for brandet vokser

markant, og vi har fået en stærk start på 2026, hvilket bekræfter os i, at den retning, vi i fællesskab har lagt for Hunkøn, er den rigtige. Der er kommet nye perspektiver ind i udviklingen af nye styles og fits, og vi arbejder i dag tættere med data og kundeindsigter som et supplement til den kreative proces. Som aktive investorer arbejder vi meget tæt sammen med Trine og Anne om udviklingen af Hunkøn både på den korte bane, men også hele tiden med de langsigtede briller på.

2026 bliver et år, hvor vi for alvor forbereder os på mere international gennemslagskraft, og derfor forventer vi fortsat høj vækst i anden halvdel af 2026 og i 2027. Det vigtigste for os alle er dog, at væksten forbliver profitabel, slutter Mads Scheibye Würtz og Peter Anker Jensen.

SUMMARY

The popular fashion brand Hunkøn has documented significant progress on both top and bottom lines in its latest financial statements for 2025. Gross profit was improved from minus 0.6 million DKK in 2024 to a plus of 2.8 million DKK in 2025, while profit after tax has improved from minus 2.0 million DKK in 2024 to plus 0.6 million DKK in 2025. The company can also note - halfway through the new 2026 financial year - that it is significantly above its budgeted targets for both sales and profit. Hunkøn ApS expects at least 70 percent additional growth on the top line compared to 2025 and at least a doubling of the result after tax for the financial year 2026, which means an expected bottom line of no less than 1.2 million DKK in 2026.

- In general, the fashion collections have been dominated by neutral colours such as black, sand, grey and brown in recent years. As a society, we have demanded security, simple living, and many

people have withdrawn from a world in flames. In Hunkøn's design, we believe that the total contrast is also in demand. We need to have fun; we need to flourish. We offer a joy of colour and many fun prints - we love the colour play. Our customers dare to go for fashion that reflects female empowerment. Hunkøn is about positivity, freedom, honesty and letting go of the facade. That's probably what Hunkøn can encourage; don't just go with the flow. Instead, go with colours and humorous prints, says Creative Director Anne Skovgaard Schøler.

- 2025 has resulted in a strong turn-around, where we have increased sales and improved earnings significantly. At the same time, we have welcomed a number of strong, new employees that helps lifting Hunkøn into the next phase. We are also really starting to see the economic effects of up-scaling. We are significantly stronger in our domestic market, and at the same time, we are working purposefully to strengthen our international presence, says CEO Trine Keseric. Mads Scheibye Würtz and Peter Anker Jensen joined the company as active investors in May 2024. - We are happy to see the results of the hard work that we, together with the daily management, have put into Hunkøn. New perspectives have come into the development of new styles and fits, and we are now working more closely with data and customer insights as a supplement to the creative process. As active investors, we work very closely with Trine and Anne on the development of Hunkøn both in short term, but also always with a long-term perspective.

2026 will be a year in which we seriously prepare for more international impact, and therefore we expect continued high growth in the second half of 2026 and in 2027. The most important thing for all of us, however, is that the growth remains profitable, conclude Mads Scheibye Würtz and Peter Anker Jensen.

KEYWORDS HUNKØN SPRING/SUMMER 2027

Hunkøns kollektion til S/S27 er inspireret af de fire gudinder, vi har for elementerne vand, luft, ild og jord. Smukke print som symboliserer disse fire skønne damer både med humor, men også med meget æstetisk smukke print.

Broderier er igen med som en vigtig designdetalje med gudinder, og der er fokus på smukke farvesammensætninger.

Med et humoristisk tilgang kan man sige, at Hunkøn til S/S27 er præget at et udtryk, der mixer et stilrent, smukt design med en inspirationstur gennem børneværelset.

CIFF C2-076

Party time!

NU viser her et festligt udvalg af mode til selskabelige lejligheder. Nogle af leverandørerne i temaet er specialister i stilfuldt selskabstøj, mens andre er brands, der leverer mode til festlige lejligheder som en del af deres kollektion. Du kan også finde alsidige favoritter i form af nederdele, skarpe sæt og flotte kjoler, der kan styles op eller ned alt efter situation og stemning.

Da mange modebutikker køber ind på både lang og kort sigt, viser NU her i temaet partywear til både forårets mange traditionsrige fester - konfirmationen, studentergildet og brylluppet i 2027 - og stærk mode til efterårets og vinterens gilder, herunder festtøj til årets julefrokost og nytårsaften.

Både indkøbere af dame- og herretøj kan finde fornyet inspiration. God fest!

In this theme, NU presents a vibrant variety of fashion for festive occasions. Some suppliers specialize in party pieces, while others offer celebratory styles as only a part of their collections. You will also find versatile favorites - skirts, sets and dresses - that can be styled up or down to suit the occasion.

As many fashion retailers are buying on both long and short term, NU shows partywear for both Spring 2027 celebrations - confirmations, student parties and weddings - as well as for the upcoming Autumn and Winter 2026 festivities. This includes standout styles for this year’s Christmas parties and New Year’s Eve.

Whether you are buying womenswear or menswear, we hope this carefully curated selection of collection photos provides plenty of inspiration.

Happy partying!

THEME

Party time!

Available in sizes 36 - 52 and in a special curvy line

EXPLORE PAMELA MANN: MODE in Vejle stand 88

Formland stand J3 7322

Oslo Design Fair stand D05-28

THEME

FRANK LYMAN:

A UNIQUE DESIGN FOR THE PARTY

Med designs fra canadiske Frank Lyman i sortimentet kan du tilbyde kunderne festtøj, der skiller sig ud fra mængden og samtidigt sikrer høj kvalitet, god pasform og komfort.

With designs from Canadian Frank Lyman in your range, you can offer customers party wear that stands out from the crowd while ensuring high quality, good fit and comfort.

AF HELLE MATHIESEN

Til S/S 2027 sætter Frank Lyman fokus på det moderne festlook med en elegant og selvsikker tilgang til selskabsgarderoben. Kollektionen balancerer glamour og komfort og gør det let at skabe et stilfuldt udtryk til alle typer af events og festlige anledninger. - Frank Lyman arbejder med figursyede silhuetter, feminine linjer og flydende snit, kombineret med draperinger og lette lag-på-lag-effekter. Materialerne spænder fra blød chiffon og satin-finish til stretch-kvaliteter, der sikrer både bevægelsesfrihed og en flatterende pasform. Glitrende detaljer og pailletter tilføjer et eksklusivt touch uden at gå på kompromis med komforten, fortæller Tina Christensen fra TC-Fashion, som har agenturet på Frank Lyman i både Danmark, Island og Sverige. Hun styrer primært slagets gang fra sit showroom i Bella Center, hvor der ikke mindst i messeperioden kommer rigtigt mange besøgende fra både det danske og svenske marked. Desuden repræsenterer Tina Christensen Frank Lyman i showroomet i Stockholm under messerne i Stockholm Fashion District på Nacka Strand. Tina Christensen uddyber: - Farvepaletten bevæger sig typisk fra klassisk sort og hvid til friske sæsonfarver, pasteller og metalliske nuancer, som understøtter kollektionens festlige udtryk. Blandt nøglestyles vil jeg især fremhæve statement-kjoler, elegante jumpsuits, festtoppe og sofistikerede sæt, som nemt kan styles up fra dagstil aftenlook. Kollektionen er skabt til den moderne kvinde, der ønsker et stilrent, feminint og ubesværet udtryk med fokus på kvalitet og pasform.

FRANK LYMAN AT A GLANCE

Stemning & anledning: Festklar / Aftenlook / Cocktailstil / Glamour / Elegant aften / Event-ready / Statement dressing

Mood & Occasion: Ready for party / Evening look / Cocktail style / Glamour / Elegant evening / Event-ready / Statement pieces

Silhuetter & design: Figursyet / Flydende snit / Draperinger / Asymmetri / Lag-på-lag / Feminine linjer / Komfortabel elegance

Silhouettes & Designs: Fitted dresses / Flowing designs / Drapery / Asymmetry / Layering / Feminine lines / Comfortable elegance

Materialer & detaljer: Glitrende detaljer / Pailletter / Satin-finish / Let chiffon / Stretch-komfort / Eksklusive teksturer / Bløde kvaliteter

Materials & Details: Sparkling details / Sequins / Satin Finish / Lightweight chiffon / Stretch Comfort / Exclusive textures / Soft qualities

Farver & udtryk - S/S 2027 vibes: Friske sæsonfarver / Pasteller / Metalliske overflader og detaljer / Klassisk sort/hvid / Farvepop / Tidløs elegance

Colours & Expressions - S/S 2027 Vibes: Fresh Seasonal colours / Pastels / Metallic surfaces & details / Classic black & white / Pop of colour / Timeless elegance

Key pieces: Statement-kjoler / Elegante jumpsuits / Festtoppe / Sofistikerede sæt / Lette jakker & blazere

Key Pieces: Statement dresses / Elegant jumpsuits / Party Tops / Sophisticated sets / Lightweight jackets & blazers

Brand-DNA: Canadisk design / Kvalitet & pasform / Let at style / Fra dag til aften / Selvsikker stil / Moderne klassikere

Brand DNA: Canadian Design / Quality & fit / Easy to style / From day to night / Confident style / Modern classics

INVESTERER I INNOVATIVT DESIGN

Tina Christensen oplever, at der er en stigende tendens til, at forbrugere igen efterspørger ”rigtigt festtøj”.

- De køber hellere lidt og lækkert end flere sæt. Mange kvinder, der skal til en af livets store fester, ønsker at investere i for eksempel en lang kjole, der skiller sig ud, og som åbenlyst er i god kvalitet, og har en flot pasform med unikke detaljer. Når vi skal til fest, ønsker vi ikke at se ud som i hverdagen, og festgarderoben skal ikke ligne det andet, der hænger i skabet i forvejen. Generelt er vi blevet mere modige med både farver og sjove detaljer, der giver blikfang, for eksempel glimmer-detaljer eller skinnende tryk. Designet må gerne være innovativt, fortæller Tina Christensen. Hun tilføjer afslutningsvist, at Frank Lyman er et brand, der er med til at højne butikkens samlede udtryk, fordi tøjet skiller sig ud med sine designs og spændende detaljer. Elementer fra Frank Lymans kollektioner er også gode at kombinere med andre brands for at gøre det samlede look mere festligt.

Frank Lyman tilbyder sine kollektioner i størrelse 30-50. Der er to linjer fra den canadiske festtøjsvirksomhed: Lyman, der er festtøj, evening wear og occasional wear, og Frank Lyman, der er mix & match med mange fine detaljer.

Oplev nyhederne på begge linjer i CIFF Village showroom B0-212 i Bella Center Copenhagen samt i Stockholm Fashion District showroom 802.

SUMMARY

For S/S 2027, Frank Lyman focuses on a modern party look with an elegant and confident approach to the party wardrobe. The collection balances glamour and comfort and makes it easy to create a stylish expression for all types of events and festive occasions.

- Frank Lyman works with figure-hugging silhouettes, feminine lines and flowing designs, combined with draping and light layering effects. The materials range from soft chiffon and satin finishes to stretch qualities that ensure both freedom of movement and a flattering fit. Glittering details and sequins add an exclusive touch without compromising on comfort, says Tina Christensen from TC-Fashion, the agency for Frank Lyman in both Denmark, Iceland and Sweden. She primarily works from her showroom in Bella Center, where, not least during CIFF, there are a lot of visitors from both the Danish and Swedish markets. Furthermore,

Tina Christensen represents Frank Lyman in the Swedish showroom during the trade fairs in Stockholm Fashion District at Nacka Strand.

Tina Christensen elaborates:

- The colour palette typically ranges from classic black and white to fresh seasonal colours, pastels and metallic shades, which support the collection's festive expression. Among the key styles, I would particularly highlight statement dresses, elegant jumpsuits, party tops and sophisticated sets, which can be easily styled up from a day to an evening look. The collection is created for the modern woman who wants a stylish, feminine and effortless expression with a focus on quality and fit.

Tina Christensen experiences an increasing trend for consumers to once again demand "real party wear".

- When a woman is selecting clothing for one of her life's big occasions, she is willing to invest in a long dress that stands out, she wants a high quality outfit that has a great fit and unique details. When we are going to a party, we certainly do not want to look like we do in everyday life. In general, we have become more daring both colour wise and regarding eye-catching details, for example glitter details or shiny prints. Innovative designs are very much in demand, says Tina Christensen. She adds that Frank Lyman is a brand that can enhance the fashion store's overall expression, because the designs stand out. Items from Frank Lyman's collections are also perfect in combination with other brands to make the overall look more festive.

Frank Lyman offers its collections in sizes 30-50. There are two lines from the Canadian party wear company: Lyman, which is party fashion, evening wear and occasional wear, and Frank Lyman, which provides mix & match collections with many fine details.

Experience the novelties from both lines in CIFF Village showroom B0-212 in Bella Center Copenhagen and in Stockholm Fashion District showroom 802.

Lyman / Frank Lyman

THEME

DRESSED TO PERFECTION WHEN TYING THE KNOT OR ATTENDING THE SUMMER PARTY

OLYMP introducerer sin nye Dress for Yes-kollektion til foråret 2027 samt innovative items til en ny sæson af sommerfester.

OLYMP introduces its new Dress for Yes collection for Spring 2027 as well as innovative items for a new season of summer parties.

AF HELLE MATHIESEN

Til sommerfesten og events i 2027 går OLYMP efter elegante champagnefarver kombineret med støvet mauve samt en neutral grøn nuance. Og til brylluppet i sommeren 2027 præsenterer OLYMP en attraktiv kollektion af festlige looks, der er designet til at gøre den lykkeligste dag i dit liv til et unikt fashion statement.

OLYMPs særlige bryllupskollektion omfatter skjorter i forskellige udtryk, farver, mønstre, fits, kravetyper og ærmelængder. Skjorterne kommer i en bred vifte af størrelser. Alle skjorterne imponerer med materialer af høj kvalitet, førsteklasses håndværk, præcise snit og gennemtænkte detaljer, der sikrer et stilfuldt udseende. Derudover er der matchende outfit-elementer, som gør looket komplet. Det gælder blandt andet fint strik og innovative jersey-items til moderne layering, samt overshirts til aftenen før brylluppet eller til bryllupsrejsen.

ET DISTINKT UDSEENDE

I dag defineres festlig styling ikke udelukkende af accessories som slips eller en kontrast mellem lyse og mørke farver, men af et distinkt og harmonisk udseende. Materialer af høj kvalitet, diskrete silhuetter og et enkelt helhedsindtryk er afgørende under selve vielsen, såvel som i den mere afslappede fase bagefter. OLYMPs bryllupssortiment afrundes af perfekt koordinerede accessories, der stilfuldt fuldender looket afhængigt af bærerens rolle og lejligheden.

- Bryllupper er heldagsbegivenheder, der omfatter en borgerlig eller en kirkelig vielse, en reception og en fest. Vores mål er at levere et outfit, der ubesværet tilpasser sig alle disse lejligheder. Dress for Yes henvender sig til både brudgomme, forlovere og 'bedst klædte' gæster. Resultatet er et udseende, der gør et varigt indtryk på det givne tidspunkt og forbliver uforglemmeligt på fotografier, siger Heiko Ihben, OLYMP Managing Director of Brand, Product & Human Resources.

OLYMPs festlige styles kombinerer tidløs elegance med den ypperste komfort.

For the summer party and the event area, OLYMP is going for elegant champagne tones combined with dusty mauve and a neutral shade of green. And for the wedding OLYMP presents an attractive collection of festive looks designed to make the happiest day of your life a unique fashion statement. OLYMP’s special wedding range includes shirts in various styles, colours, patterns, fits, collar styles and sleeve lengths, and across a wide range of sizes. All of the shirts impress with high-quality fabrics, first-class workmanship, precise cuts and thoughtful details that ensure a stylish appearance. Added to this are matching outfit elements for the complete look. These include fine knitwear and innovative jersey items for modern layering, as well as overshirts for the evening before or honeymoon.

A DISTINCT APPEARANCE

Nowadays, festive styling is no longer defined solely by accessories such as ties or a contrast between light and dark colours, but by a distinct and harmonious appearance. High-quality materials, understated silhouettes and a clean overall impression are just as vital during the wedding ceremony as they are in the more laid-back phase afterwards. OLYMP’s wedding range is rounded off by perfectly coordinated accessories that stylishly complete the look depending on the role of the wearer and the occasion.

- Weddings are day-long events comprising a civil ceremony, wedding ceremony, reception and party. Our aim is an outfit that effortlessly adapts to these changes. Dress for Yes is aimed equally at grooms, best men and 'best-dressed' guests. The result is an appearance that makes a lasting impression at the time and remains unforgettable in photographs, says Heiko Ihben, OLYMP Managing Director of Brand, Product & Human Resources.

OLYMP’s festive styles combine timeless elegance with the utmost wearing comfort.

AGENTUR CIFF VILLAGE B2-112 / 113 / 114

larsen-agentur.dk

THEME

Q/A

WITH OWNER ULLA SIMONSSON, OLARS ULLA

Q | Hvad kan Olars Ulla tilbyde kvinder, der skal til fest?

A | Vi tilbyder festtøj til kvinder, der ønsker at føle sig velklædte på deres egen måde. Vores kollektioner er kendetegnet ved omhyggeligt udvalgte materialer, udførlige detaljer og silhuetter, der føles både behagelige og legende. Uanset, om det er et sommerbryllup, en havefest eller en hvilken som helst anden begivenhed, handler det om beklædningsgenstande, der føles personlige, og som du vil være glad for at have i garderoben længe efter, at festen er overstået.

Q | Hvilken trends ser du, når det kommer til den type look, kvinder leder efter til festlige lejligheder?

A | Vi ser, at mange leder efter en mere personlig og afslappet stil. Færre mennesker ønsker at klæde sig efter midlertidige trends eller faste dresscodes, og flere vælger tøj, der føles ægte og afspejler deres personlighed. Interessen for bæredygtigt design, naturlige materialer og tøj fremstillet med omhu for både form og kvalitet fortsætter også med at vokse.

Q | Hvilke key looks præsenterer Olars Ulla til forår/sommer 2027?

A | Forårs-/sommerkollektionen 2027 bygger videre på det, der er karakteristisk for Olars Ulla, med flagrende kjoler, lag på lag og naturlige materialer, primært hør. Romantiske elementer møder rene linjer, mens kunstneriske mønstre og gennemtænkte snit giver hvert stykke tøj sin egen karakter. Resultatet er en kollektion, der føles spændende, afslappet, tidløs og nem at bære på sin egen måde.

Q | What can Olars Ulla offer women who are going to a party?

A | We offer party wear for women who want to feel well-dressed in their own way. Our collections are characterized by carefully selected materials, elaborate details and silhouettes that feel both comfortable and playful. Whether it's a summer wedding, a garden party or any other event, it's about garments that feel personal, and that you will be happy to have in your wardrobe long after the party is over.

Q | What trend do you see when it comes to the type of look women are looking for for festive occasions?

A | We see that many are looking for a more personal and relaxed style. Fewer people want to dress according to temporary trends or fixed dress codes, and more choose garments that feel genuine and reflect their personalities. Interest in sustainable designs, natural materials and garments with care for both form and quality also continues to grow.

Many are looking for a more personal and relaxed style. Fewer people want to dress according to temporary trends or fixed dress codes

Ulla

Q | What key looks does Olars Ulla offer for Spring/ Summer 2027?

A | The Spring/Summer 2027 collection builds on what is characteristic of Olars Ulla with dresses in flowing shapes, layers upon layers and natural materials, mainly linen. Romantic elements meet clean lines, while artistic patterns and thoughtful cuts give each garment its own character. The result is a collection that feels exciting, relaxed, timeless and easy to wear in its own way.

gmagentur.no olarsulla.se

BIANCA PRESENTS A MODERN LOOK WITH A SUBTLE FESTIVE TOUCH AND A SENSE OF LUXURY

Q | Spring/Summer 2027 nærmer sig med endnu en højsæson for fester og glade events. Hvilke key looks og temaer fra Bianca vil du fremhæve til de festlige lejligheder?

A | I Biancas første Event-program - med levering i februar/marts 2027 - præsenterer vi det meget stilfulde Quiet Radiance-tema. Hovedfarverne her er hvid, elfenben, donut og panna cotta med accentfarverne sorbet, mørk sorbet og clay. Quiet Radiance inkluderer dynamiske mat-ogglans-items i en udtryksfuld mørk sorbet-nuance som sammen med blomsterprint i akvarelstil udtrykker en distinkt feminin modernitet. Nyt broderi på bomuld kombineret med pailletter understreger højkvalitets-æstetikken. Moderigtige, tidløse ready-to-wear-elementer kommer med nye silhuetter. En smart box fit jakke med skjortekrave og en ny culotte-nederdel er blandt kollektionens key items. Bouclé-effekter på jersey med diskret lurex og raffinerede sømdetaljer formidler en følelse af moderne kvalitet. En ny mat-glans-Jacquard kommer i en moderne blouson-stil, hvilket skaber en effekt af en fashionabel update. I strikkollektionen er der fokus på spændende materialeblandinger af blonder og lurex. Perle- og snor-applikationer på skjorter tilføjer yderligere moderigtige accenter og giver temaet en feminin, detaljerig signatur.

I Biancas marts/april-levering har eventkollektionen hovedtemaet Modern Reflections. Farverne inkluderer jern, sølv og elfenben med accentfarver i sorbet, melon og støvet melon. Modern Reflections er et moderne eventtema med sofistikerede, jordagtige gråtoner og diskrete sølvdetaljer. Kombinationen af jern, sølv og elfenben formidler en rolig, højkvalitets-elegance og danner grundlag for et moderne look til særlige lejligheder.

Grafiske Jacquards og flerfarvet jersey med fin

Q/A

WITH MARC-OLIVER KORFF, BIANCA’S SALES & MARKETING DIRECTOR

lurex skaber moderne teksturer og dynamiske overflader.

Et udtryksfuldt melonprint på et diskret glitrende stof tilføjer friske, feminine accenter og bringer en følelse af lethed til den kølige farvepalet. Sølvbroderi, perleudsmykninger og delikate lurexdetaljer understreger den æstetikken. Dette tema suppleres af moderne mesh-strikkede looks med lurex, der kombinerer transparens, lethed og en moderne, glamourøs effekt. Resultatet er et feminint, moderne look med et diskret festligt præg og en følelse af luksus.

Q | Spring/Summer 2027 is approaching with yet another high season of parties and festive occasions.

Can you please highlight some key looks or special items/themes from the new Bianca collection for S/S 2027 to fit perfectly for such happy events?

A | In Bianca’s February/March Event delivery 2027, we present the very stylish Quiet Radiance theme.

The key colours here are white, ivory, donut and panna cotta with the accent colours sorbet, dark sorbet and clay.

This first event programme for Spring 2027 includes dynamic matt-and-gloss items in an expressive dark sorbet shade, alongside watercolour-style floral graphic prints – the look expresses a distinct feminine modernity. New embroidery on cotton, combined with sequins, emphasizes the high-quality aesthetic. Fashionable, timeless ready-to-wear additions come with new silhouettes.

The focus is on a boxy jacket with a shirt collar and a new culotte skirt as key pieces. Bouclé effects on jersey with subtle lurex and intricate seam detailing convey a sense of modern quality.

A new matt-gloss jacquard is used in a contemporary blouson style, creating a fashionable update effect.

In the knitwear range, exciting material mixes of lace and lurex in new shapes take centre stage. Bead and cord appliqués on shirts add further fashion-forward accents and lend the theme a feminine, detail-rich signature.

For the March/April delivery from Bianca’s Event line the main topic is named Modern Reflections. The colours include iron, silver and ivory with accent colours in sorbet, melon and dusty melon. Modern Reflections is a modern event theme featuring sophisticated, earthy shades of grey and subtle silver highlights. The combination of iron, silver and ivory conveys a calm, high-quality elegance and forms the basis for a contemporary look for special occasions.

Graphic Jacquards and multicoloured jersey with fine lurex create modern textures and dynamic surfaces.

An expressive melon print on a subtly shimmering sparkle fabric adds fresh, feminine accents and brings a sense of lightness to the cool colour palette.

Silver embroidery, pearl embellishments and delicate lurex details emphasise the high-quality event aesthetic.

This theme is complemented by modern meshknit looks featuring lurex, which combine transparency, lightness and a contemporary glamorous effect.

The result is a feminine, modern look with a subtle festive touch and a sense of luxury.

Timeless forever

DIGEL Ceremony er stilfulde looks til uforglemmelige

øjeblikke, herunder naturligvis beklædning til brudgommen på bryllupsdagen. Kollektionen indeholder også elegant tøj til de mandlige fest-deltagere.

DIGEL Ceremony supplerer hovedlinjen DIGEL og den mere sporty linje DIGEL Move.

STILFULD TIL LIVETS SÆRLIGE ØJEBLIKKE

DIGEL Ceremony er elegant herretøj til bryllupper, gallafester og særlige lejligheder. Linjen repræsenterer stilfuldt herretøj designet specielt til særlige øjeblikke. Uanset om du er gommen, bryllupsgæst eller deltager i formelle begivenheder som gallafester og receptioner, så byder DIGEL Ceremony på tøj til lejligheden.

Kvalitetsmateriale, præcise snit og fint afstemte detaljer skaber et eksklusivt look og en skarp silhuet. De forskellige styles kombinerer klassisk elegance med moderne lethed uden at gå på kompromis med komforten.

Gå på opdagelse i DIGEL Ceremonys jakkesæt, blazere og veste, der gør særlige situationer endnu mere unikke.

nye Spring/Summer 2027-kollektion i Larsen Agenturs showroom i CIFF Village Copenhagen. Kollektionen er inspireret af en romance i Paris.

DIGEL Ceremony introduces its collection for Spring/Summer 2027 and it can be experienced in Larsen Agenturs’ showroom in CIFF Village Copenhagen. The collection is inspired by a romance in Paris.

SUMMARY

DIGEL Ceremony is stylish looks for unforgettable moments, including of course menswear for the groom on the wedding day, but also clothes for the guests attending the party.

DIGEL Ceremony complements the main line DIGEL and the sporty line DIGEL Move.

DIGEL Ceremony is elegant menswear for weddings, galas, and special occasions. The DIGEL Ceremony line represents stylish menswear designed specifically for special moments. Whether as the groom, a stylish wedding guest, or at formal events like galas and receptions – you will find outfits that give your appearance the appropriate significance. Noble fabrics, precise cuts, and finely tuned details create an exclusive presence and a sharp silhouette. The models combine classic elegance with modern lightness while offering comfortable wear - even through long days and special evenings. For the groom, a look is created that radiates individuality and quality, emphasizing the occasion.

As a wedding guest or at formal events, the DIGEL Ceremony line ensures a confident appearance that is stylish but never overdone.

Discover suits, jackets, and waistcoats that make special occasions even more unique – timeless, in high-quality, and with a clear commitment to style.

Larsen Agentur

B2-112/113/114

larsen-agentur.dk

The feeling of endless summer

Med en stemning af evig sommer åbner Raffaello Rossi sin nye Spring/ Summer 2027-sæson.

With a mood of endless summer, Raffaello Rossi opens the Spring/Summer 2027 season.

Weber Jensen Trading

Showroom: STAY Nordhavn apartment 201 & 202 Fortkaj 5 2150 Nordhavn

Den nye kampagne fra Raffaello Rossi indfanger de særlige øjeblikke, hvor tiden synes at gå i stå - med varmt lys, ubesværet lethed og længslen efter en sommer, der aldrig slutter. Billederne formidler præcis denne atmosfære, samtidig med at de fremviser kollektionens nye silhuetter. Der er fokus på moderne, afslappede former, som kombinerer komfort med et stærkt modeperspektiv. Ud over brandets dokumenterede bestsellere defineres sæsonen af nye barrel legs, moderne O-former og flydende silhuetter med vide ben. Capri-bukserne fejrer også sit moderigtige comeback og er et af sommerens key pieces. Cargo-elementer genfortolkes på en mere feminin måde og opnår en moderne lethed gennem volumen og rene linjer.

Denim-segmentet introducerer friskt momentum med innovative kvaliteter, nye vaske samt udtryksfulde og innovative farver som "Electric Blue". Kollektionen indeholder desuden moderne print, raffinerede mønstre og lette sommerstoffer, der understreger sæsonens afslappede elegance.

The new campaign from Raffaello Rossi captures those special moments when time seems to slow down: warm light, effortless ease, and the longing for a summer that never ends. The imagery conveys exactly this atmosphere while showcasing the collection’s new silhouettes.

The focus is on modern, relaxed shapes that combine comfort with a strong fashion perspective. Alongside the brand’s proven bestsellers, new barrel legs, contemporary O-shapes, and flowing wide-leg silhouettes define the season.

The Capri trouser also celebrates its fashionable comeback, emerging as one of the key pieces of the summer. Cargo elements are reinterpreted in a more feminine way, gaining a modern lightness through volume and clean lines.

The denim segment introduces fresh momentum with innovative qualities, new washes, and expressive colour developments such as “Electric Blue.”

The collection is complemented by modern prints, refined patterns, and lightweight summer fabrics that underline the season’s relaxed elegance.

DECLAIRE YOUR STYLE

Claire Group lancerer declaire - et nyt brand med en skarp position i markedet.

CCO i Claire Group Winnie Iversen og ejer Nikolaj Hust fortæller om baggrunden for det nye koncept.

Claire Group introduces declaire - a new brand with a sharp position in the market.

CCO Winnie Iversen and owner Nikolaj Hust tell about the background to the new concept.

declaire dig selv på CIFF stand C4-054, hvor der er stillet en folievæg op til notering af egne erklæringer. Der serveres cocktails kl. 16-18 mandag og tirsdag under CIFF.

Når CIFF åbner dørene i København til august, markerer Claire Group et nyt kapitel i virksomhedens historie. Det danske modebrand Claire Woman, der blev grundlagt i 1975, relanceres nu under navnet declaire med ny visuel identitet, et tydeligere brandudtryk og en klarere kommerciel retning.

- Relanceringen er ikke et brud med fortiden, men en naturlig videreudvikling af det, Claire Woman altid har stået for: kvalitet, pasform og styles, der holder sæson efter sæson. Med declaire samles arven i et nutidigt brandudtryk målrettet kvinder, der ikke ønsker at genopfinde deres stil, men forfine den, siger CCO Winnie Iversen, der senest kommer fra NORR og Second Female. Hun suppleres af Nikolaj Hust:

- Claire Woman har i mere end fem årtier været bygget på en stærk forståelse for kvinders garderobe og hverdagsliv. Vi bygger videre på det stærke fundament, men med et mere nutidigt udtryk og en klarere ambition for fremtiden. Vi går ind i markedet med en skarpere fortælling og et brand, der er lettere at forstå, formidle og udvikle kommercielt.

RELEVANS OG UDTRYK

Den nye brandposition bygger på en tydelig præference for kvalitet, relevans og et udtryk, der rækker længere end sæsonens tendenser. Kollektionerne er skabt til kvinder, der køber med intention og søger styles, der kan bruges igen og igen på tværs af sæsoner, hverdage og anledninger.

- Navnet declaire udspringer af idéen om at tage et bevidst valg. Om at stå ved det, man vælger i garderoben og i måden, man er til stede i verden på. Vi ser en kvinde, der ikke nødvendigvis leder efter mere, men efter bedre. Hun ved, hvad der klæder hende, og hun vælger tøj, der understøtter hendes hverdag og personlige stil – selvfølgelig med fokus på materialer, pasform og styles, der bliver ved med at føles relevante, siger Winnie Iversen.

declaire præsenteres for første gang på CIFF til august 2026. Den nye identitet skal gøre det lettere for kunder og markedet at afkode brandets kvaliteter, målgruppe og potentiale i et marked, hvor kvinder i stigende grad efterspørger styles med større anvendelighed, længere brugsværdi og mere personlig relevans.

declaire produceres i størrelse 34-46.

SUMMARY

When CIFF opens its doors in Copenhagen in August, Claire Group marks a new chapter in the company's history. The Danish fashion brand Claire Woman, which was founded in 1975, is now relaunched under the name declaire with a new visual identity, a stronger brand expression and a clearer commercial direction.

- The relaunch is not a break with the past, but a natural development of what Claire Woman has always stood for: quality, fit and styles that last season after season. With declaire, the heritage is reflected in a contemporary brand expression aimed at women who do not want to reinvent their style, but refine it, says CCO Winnie Iversen, who most recently came from NORR and Second Female. Nikolaj Hust adds:

- Claire Woman has been built on a strong understanding of women's wardrobe and everyday life for more than five decades. We are building on that strong foundation, but with a more contemporary expression and a clearer ambition for the future. We are entering the market with a sharper narrative and a brand that is easier to understand, communicate and develop commercially. The new brand position is based on a clear preference for quality, relevance and an expression that goes beyond the trends of the season. The collections are created for women who buy with intention and are looking for styles that can be used again and again across seasons, everyday life and occasions.

- The name declaire stems from the idea of making a conscious choice. About standing by what you select to be part of your wardrobe. The declaire woman is not necessarily looking for more clothes, but for better. She knows what suits her, and she selects clothes that support her everyday life and personal style – of course with a focus on materials, fit and styles that continue to feel relevant, says Winnie Iversen.

declaire will be presented for the first time at CIFF in August 2026. The new identity is intended to make it easier for customers and the market to decode the brand's qualities, target group and potential in a market where women are increasingly demanding styles with greater usability, longlivity and stronger personal relevance.

declaire is produced in sizes 34-46.

Copenhagen / Ciff / Bella Center / C4-054

Stockholm / Fashion Week Trade / Fashion District / Plan 8-824

Oslo / Norwegian Fashion Center / Rum 2e-02

Q/A

WITH MARIA DUBICKAS, BRAND MANAGER AT SCARPION OY

ABOUT SCARPION OY

Scarpion is a footwear and accessories sales agency based in Finland. Scarpion represents various quality shoe brands in Finland and Baltic countries, and offers retailers up to date collections from well-known manufacturers. Since 1995, Scarpion has created strong business relationships with key multiples and independent retailers.

Q | Högl har 91 års erfaring i at designe og producere sko. Hvordan kommer det til udtryk i kollektionerne?

A | Högls omfattende historie er tydelig i den sans for detaljer og det håndværk, der findes i alle kollektionerne. Med næsten et århundredes ekspertise integrerer mærket konsekvent både traditionelle og innovative teknikker for at sikre fodtøj af høj kvalitet. Designet balancerer elegance og komfort og afspejler en dyb forståelse for hvad moderne kvinder har behov for, at deres sko kan. Det brede udvalg af modeller - der spænder over elegante sko, støvler og sneakers - demonstrerer Högls evne til at tilpasse sig skiftende trends, samtidig med at de fastholder deres engagement i tidløs kvalitet. Denne arv af erfaring former alle aspekter af kollektionen, fra det omhyggelige materialevalg til de alsidige designs, der er egnede til forskellige lejligheder.

Q | Venligst beskriv Högls produktsammensætning

A | Högls produktsortiment består af fodtøj af høj kvalitet, der er designet til både komfort og stil. Kollektionen omfatter elegante sko, støvler og sneakers, der er skræddersyet til moderne kvinder, der værdsætter både æstetik og funktionalitet. Högls produkter er fremstillet af førsteklasses materialer og tilbyder et bredt udvalg af designs, der passer til forskellige lejligheder.

Q | Högl er en familiedrevet virksomhed. Hvordan påvirker det virksomheden og jeres samarbejde?

A | Som en familiedrevet virksomhed fremmer Högl en kultur præget af tillid og langsigtet engagement, hvilket positivt påvirker både intern drift og eksterne partnerskaber. Denne familieånd understøtter åben kommunikation og fleksibilitet, hvilket gør os i stand til at arbejde tæt sammen og reagere hurtigt på nye udfordringer eller muligheder. Det gør vores samarbejde mere personligt og meningsfuldt og styrker vores fælles mål.

Q | Högl has 91 years of experience in designing and crafting shoes. How is this reflected in the collections?

A | Högl’s extensive history is evident in the attention to detail and craftsmanship found throughout its collections. With nearly a century of expertise, the brand consistently integrates both traditional and innovative techniques to ensure high-quality footwear. The designs balance elegance and comfort, reflecting a deep understanding of what modern women need from their shoes. Diverse range of models—spanning elegant shoes, boots, and sneakers—demonstrates Högl’s ability to adapt to changing trends while maintaining its commitment to timeless quality. This legacy of experience shapes every aspect of the collection, from the careful selection of materials to the versatile designs suited for various occasions.

Q | Please describe Högl’s product range

A | Högl’s product range consists of high-quality footwear designed for both comfort and style. The collection includes elegant shoes, boots, and sneakers tailored for modern women who value both aesthetics and functionality. Their products are crafted from premium materials and offer a wide variety of designs suitable for different occasions.

Q | Högl is a family-run business. How does this affect the company and your cooperation?

A | Being a family-run business, Högl fosters a culture of trust and long-term commitment, which positively influences both internal operations and external partnerships. This family spirit supports open communication and flexibility, enabling us to work closely together and respond quickly to new challenges or opportunities. It makes our cooperation more personal and meaningful, strengthening our mutual goals.

Since 1935, Högl has been a successful Austrian footwear brand, which combines highest quality materials, current trends and maximum wearing comfort

Scarpion oy

hoegl.com

scarpion.fi

Ny agent bag nordisk relancering af Rabe og LCMT LeComte

NEW AGENT BEHIND NORDIC RELAUNCH OF RABE AND LCMT LECOMTE

De to tyske brands fra Rabe Fashion Group er siden 1. maj 2026 repræsenteret af Henrik Ladefoged og hans firma Nordic Wardrobe Agency (NWA). Mød agenten og mærkerne på CIFF i København, til MODE i Vejle og på Fashion Week Trade i Stockholm. The two German brands from Rabe Fashion Group have been represented by Henrik Ladefoged and his company Nordic Wardrobe Agency (NWA) since May 1, 2026. Meet the agent and the brands at CIFF in Copenhagen, at MODE in Vejle and at Fashion Week Trade in Stockholm.

AF HELLE MATHIESEN

Da NU har sat Henrik Ladefoged stævne for at høre mere om hans nye agentur, er det netop faldet på plads, at han kan få et foreløbigt showroom i CIFF Village, hvor han præsenterer de nye S/S27-kollektioner fra Rabe og LCMT LeComte.

- Det er en midlertidig løsning til august 2027, og så får vi et nyt showroom i Bella Center til næste messe, siger en glad og forventningsfuld Henrik Ladefoged, som mange kender fra hans tid i modebranchen. Henrik Ladefoged har blandt andet arbejdet for Bianca, BTX Group, Laurie, Sandwich og Message.

- Jeg har solid erfaring fra branchen med både danske og internationale brands. I min nye stilling kommer jeg til at repræsentere en 106 år gammel familievirksomhed med to særdeles stærke brands. Jeg glæder mig vildt meget til at komme i gang, fordi Rabe og LCMT LeComte virkelig har noget at byde ind med. Ikke bare på en outstanding kvalitet og pasform – reklamationer er tæt på ikke-eksisterende – men også med de handelsbetingelser, vi tilbyder butikkerne. Der er mulighed for at få en superfin avance, de tilbyder fri fragt, og der er fri ombytningsret, hvilket minimerer den risiko, som butikken tager ved at investere i et nyt mærke. Samtidig har begge brands et bredt NOOS-program og en brugervenlig BtB-platform, siger Henrik Ladefoged, der tilføjer: - Og jeg glemte at sige, at 80 procent af tøjet produceres i Europa med europæiske metervarer. Familievirksomheden med hovedkvarter i Tyskland har valgt at fortsætte sin produktion i Ukraine for at blive ved med at støtte landet, der har så hårdt brug for det. Der er omkring 250 ansatte alene på Rabe Fashion Groups hovedkontor. Priserne på Rabe og LCMT LeComte er mellem til plus, og ud over virkelig god kvalitet til prisen, så får butikken et mærke ind, der adskiller sig i stil og look fra mange kommercielle, danske brands. LCMT LeComte har jeg sindssygt store forventninger til, fordi det er mega smart, og ikke mindst print- og broderide -

3 PRICES FOR RABE FASHION GROUP

The Rabe Fashion Group achieved a total of three top rankings in the "Mainstream Womenswear 2026" image analysis conducted by the German trade journal TextilWirtschaft.

Third place: Overall ranking of the strongest brands in the mainstream womenswear market.

First place: "Quality" category (best rating from surveyed retailers)

First place: "Repeat Purchase" category (best rating).

These awards were announced in May 2026, based on a survey of numerous fashion retailers.

taljer, design og farvebrug er virkelig flot og gennemført. LCMT LeComte er til kvinder, der gerne vil have et friskt og moderne look i spændende farvesammensætninger. LCMT LeComte, som i øvrigt er et opkøbt brand, er vellykket transformeret til et ”no age” brand, der vel primært henvender sig til yngre kvinder, der går op i kvalitet, uventede detaljer og cool farvemix. Rabe henvender sig til den modne kvinde med et klassisk, men stadig moderne twist.

RELANCERES PÅ MESSER

På de kommende messer præsenterer NWA (Nordic Wardrobe Agency) nyheder fra både Rabe og LCMT LeComte til Spring/Summer 2027.

- Der kommer cirka 60 items per tema leveret i velkoordinerede farver og med mix og match tænkt grundigt ind. Så butikkerne får et konstant flow af smarte nyheder og mulighed for hurtig omsætningshastighed. Begge brands leverer totalkoncepter med alt til den kvindelige forbruger lige fra T-shirts til overtøj. Det er vel ikke forkert at sige, at jeg med Rabe og LCMT LeComte forventer at kunne lukke en del af det hul i markedet, som de brands, der ikke er her længere, har efterladt.. Målsætningen er dog ikke ”blot” at skabe et stor forhandlernet, men at finde de helt rigtige kunder til de to koncepter. Kvalitet prioriteres hele vejen rundt, slutter Henrik Ladefoged.

SUMMARY

The two German brands from Rabe Fashion Group are represented by Henrik Ladefoged and his company Nordic Wardrobe Agency (NWA) as of May 1, 2026.

- In my new position, I will be representing a 106-year-old family business with two very strong brands. I am very much looking forward to getting started, because Rabe and LCMT LeComte really have something to offer. Not only in terms of outstanding quality and fit - complaints are close to non-existent - but also with our trading conditions. There is the possibility of making a super nice profit, they offer free shipping, and there is a free exchange right, which minimizes the risk that the store takes by investing in a new brand. At the same time, both brands have a broad NOOS program and a user-friendly BtB platform, says Henrik Ladefoged, who adds:

- And 80 percent of the clothing is produced in Europe with European fabrics. The family business with headquarters in Hilter, Germany, has chosen to continue its production in Ukraine in order to continue supporting the country that needs it so badly. In addition to really good quality, the store is getting a brand that differs in style and look from many commercial Danish fashion brands. I have insanely high expectations for LCMT LeComte because it is super smart, and not least the print and embroidery details, design and the use of colour are really beautiful and well-executed. LCMT LeComte is for women who want a fresh and modern look in playful colour combinations.

Rabe is aimed at the mature woman with a classic, but still a modern twist.

Düsseldorf 24-26 July in the iconic Yellow House, Ratherstrasse 49E, Düsseldorf CIFF Village B2-210 in Bella Center MODE in Vejle stand 22

www.nordic-wardrobe-agency.dk

SHOEFEVER FASHION AGENCY TO REPRESENT PETER KAISER IN SCANDINAVIA

Fra og med Spring/Summer 2027-kollektionen overtager københavnsbaserede Shoefever Fashion Agency distributionen og repræsentationen af premium damesko-brandet PETER KAISER i Skandinavien.

Starting with the Spring/Summer 2027 collection, Copenhagen-based Shoefever Fashion Agency will take over the distribution and representation of premium women’s shoe brand PETER KAISER in Scandinavia.

AF HELLE MATHIESEN

Det nye partnerskab mellem Shoefever Fashion Agency og PETER KAISER dækker Danmark, Sverige, Norge, Island, Grønland og Færøerne. Finland er ikke inkluderet i aftalen. Med Shoefever får PETER KAISER en erfaren og veletableret partner til markedet for premium-fodtøj i Nordeuropa. Agenturet, der blev grundlagt i 1993, har opbygget et stærkt netværk inden for detailhandel med premium-sko og -mode og er anerkendt for sin succesfulde udvikling samt generering af vækst for internationale brands på tværs af de skandinaviske markeder.

- Vi er glade for at byde Shoefever Fashion Agency velkommen som vores nye partner i Skandinavien. I mere end tre årtier har agenturet demonstreret enestående ekspertise, professionalisme og succes med at opbygge premium-brands. Skandinavien har altid været et vigtigt marked for PETER KAISER, og med Shoefever har vi den ideelle partner til yderligere at styrke brandets position og drive dets langsigtede udvikling i regionen, siger Jürgen Cölsch, Managing Partner hos CAPRICE Schuhproduktion GmbH & Co. KG. Ud over sin stærke brand awareness tilbyder PETER KAISER attraktive forretningsmuligheder for retailpartnere. En overbevisende marginstruktur, en pålidelig suppleringsservice og et solidt NOS-program giver planlægningssikkerhed og understøtter en stærk salgspræstation.

NÆSTE KAPITEL SKRIVES

- PETER KAISER er et af Europas mest berømte damefodtøjsmærker og nyder enestående brandgenkendelse i hele Skandinavien. Kombinationen af tidløs elegance, enestående pasformsekspertise og attraktiv detailøkonomi gør mærket yderst relevant for vores kunder. Vi er begejstrede for at arbejde sammen med PETER KAISER-teamet om at skrive det næste kapitel for dette ikoniske mærke i Skandinavien, siger Nadeem Noor, grundlægger og adm. direktør for Shoefever Fashion Agency.

- Vores ambition er at kombinere PETER KAISERs stærke arv med moderne markedsudvikling, detailhandlersupport og fokuseret brandsynlighed i hele Skandinavien, tilføjer han. Partnerskabet mellem PETER KAISER og Shoefever Fashion Agency skaber en stærk platform for vækst i premiumsegmentet, bygget på heritage, markedsekspertise og en fælles vision for fremtiden.

SUMMARY

The new partnership between Shoefever Fashion Agency and PETER KAISER covers Denmark, Sweden, Norway, Iceland, Greenland and the Faroe Islands. Finland is not included in the agreement.

With Shoefever, PETER KAISER gains an experienced and well-established partner for the premium footwear market in Northern Europe. Founded in 1993, the agency has built a strong network within the premium shoe and fashion retail sector and is recognized for successfully developing and growing international brands across the Scandinavian markets.

- We are delighted to welcome Shoefever Fashion Agency as our new partner in Scandinavia. For more than three decades, the agency has demonstrated exceptional expertise, professionalism and success in building premium brands. Scandinavia has always been an important market for PETER KAISER, and with Shoefever we have the ideal partner to further strengthen the brand’s position and drive its long-term development in the region, says Jürgen Cölsch, Managing Partner of CAPRICE Schuhproduktion GmbH & Co. KG.

In addition to its strong brand awareness, PETER KAISER offers attractive business opportunities for retail partners. A compelling margin structure, a reliable replenishment service and a solid NOS program provide planning security and support strong sales performance.

- PETER KAISER is one of Europe’s most renowned women’s footwear brands and enjoys exceptional brand recognition throughout Scandinavia. The combination of timeless elegance, outstanding fit expertise and attractive retail economics makes the brand highly relevant for our customers. We are excited to work alongside the PETER KAISER team to write the next chapter of this iconic brand in Scandinavia, says Nadeem Noor, Founder and Managing Director of Shoefever Fashion Agency.

- Our ambition is to combine PETER KAISER’s strong heritage with modern market development, retailer support and focused brand visibility across Scandinavia, he adds.

The partnership between PETER KAISER and Shoefever Fashion Agency creates a strong platform for growth in the premium segment, built on heritage, market expertise and a shared vision for the future.

ABOUT SHOEFEVER FASHION AGENCY

Founded in 1993 and headquartered in Copenhagen, Shoefever Fashion Agency is one of Northern Europe’s leading agencies for premium footwear brands. With extensive market knowledge and a strong network within premium retail, the company supports international brands in building and expanding their presence across Scandinavia. Today, Shoefever represents several leading European footwear brands and combines traditional agency work with showroom activities, retail development and regional brand activation throughout Scandinavia

ABOUT PETER KAISER

With a history dating back to 1838, PETER KAISER is one of the oldest and most prestigious women’s footwear brands in Europe. PETER KAISER stands for quiet luxury in perfection –from cutting to finishing. Exquisite materials meet first-class craftsmanship and a distinctive style. Inspired by the “quiet luxury” trend, PETER KAISER collections focus on the timeless elegance of refined femininity, combined with contemporary and sporty accents. Since December 2023, PETER KAISER has been a brand of CAPRICE Schuhproduktion GmbH & Co. KG, a company of the Wortmann Group.

Shoefever Fashion Agency

PETER KAISER

CIFF Village B5-105

CIFF F-082

shoefever.dk

Colour, creativity & clarity

FRISTED by charlotte mansted er unik og farverig strik med tydelig og personlig design-DNA.

FRISTED by charlotte mansted is unique and colourful knitwear with a clear and personal design DNA.

Efter den succesfulde lancering af det nye mærke FRISTED by charlotte mansted i vinter, introducerer brandet nu sin smukke Spring/Summer 2027-kollektion - fuld af liv, natur og energi.

Og hvad er nyt? Alle de bløde, melerede bomuldsstrikvarer er økologiske og GOTS-certificerede. Og sommer-styles i cashmere/bomuld er fremstillet i Nepal.

I denne sæson vil HIMALAYA og FRISTED by charlotte mansted være en del af en fælles pavillon for tyske mærker i Hal F på CIFF i Bella Center Copenhagen.

After the successful launch of FRISTED by charlotte mansted in winter, the brand is now introducing its beautiful Spring/Summer 2027 collection - full of life, nature and energy. And what’s new? All the soft mélange cotton knits are organic and GOTS certified. The cashmere/cotton summer styles are made in Nepal.

This season, HIMALAYA and FRISTED by charlotte mansted will be part of a joined pavilion for German brands in Hall F at CIFF in Bella Center Copenhagen.

HIMALAYA FOR S/S 2027

HIMALAYA er hovedbrandet fra Himalayakoncernen, som sidste sæson lancerede det nye brand FRISTED by charlotte mansted.

HIMALAYAS kollektion til Spring/Summer 2027 introducerer en opgraderet DNA med eksklusive print, block print, hånd-strikket bomuld, højkvalitets håndværk med stor attention på detaljer og pasform.

HIMALAYA is the main brand of the Himalaya Group, which last season launched the new brand FRISTED by charlotte mansted.

HIMALAYA's collection for Spring/Summer 2027 introduces an upgraded DNA with exclusive prints, block prints, hand-knitted cotton, and high-quality craftsmanship with great attention to detail and fit.

/ FRISTED by charlotte mansted

Agentur Østerbæk

CIFF: The German Pavilion in Hall F

Formland: Fashion Hall, J 7358

himalayashop.de

Q/A

MED GITTE CHRISTENSEN, DESIGNER PÅ MOONDUST

AF HELLE MATHIESEN

Q | Hvordan vil du beskrive MOONDUSTs koncept?

A | MOONDUST er et nyt ekspresbrand, der blev lanceret i februar 2025 for det norske marked. Det er et damebrand, som produceres i Italien med kort leveringstid. Fra ordren lægges, til tøjet er i butikken, går der typisk fire-fem uger. Spring 2025-kollektionen, som introduceredes sidste år for butikker i Norge, blev taget så godt imod, at vi nu er gået i gang på det danske marked. Vi havde MOONDUST med for første gang på CIFF i januar 2026, og nu kommer vi med en endnu større ekspreskollektion på CIFF i august med levering i september.

MOONDUST har to hovedkollektioner suppleret med aktuelle drops, som følger trenden, så der konstant kommer helt friske MOONDUST-nyheder til butikken.

Q | Hvad indeholder kollektionen?

A | MOONDUSTs kollektion har til efteråret 26 fokus på kjoler og strik. Kjoler er en form for omdrejningspunkt for kollektionerne, uanset årstid. Men derudover har vi selvfølgelig T-shirts, skjorter, nederdele og så videre. Jeg vil sige, at det er kjolerne, der binder kollektionerne sammen.

MOONDUST produceres i størrelse XS-XL.

Q | Hvilke kvinder henvender MOONDUST sig til?

A | MOONDUST er til den modebevidste kvinde, som går efter en stil, der er lidt anderledes. Vi har for eksempel masser af flotte

print, og kollektionerne er præget af farveglæde. Looket er feminint og eksklusivt – det er enkel skandinavist stil med et twist. Vi er tro mod den norske målgruppe, som nok har tradition for at kunne lide at pynte sig, men tendensen er, at der også er flere og flere danske kvinder, der gerne vil gøre noget ekstra ud at deres look.

Stilen vil jeg nok beskrive som bohemeagtig med kant.

Q | Hvad vil du fremhæve i den ekspreskollektion til efteråret, som I præsenterer på CIFF?

A | MOONDUST til Autumn 26 vil jeg beskrive som luksushippie-stil med flotte broderi- og print-detaljer. Farverne er lækre efterårstoner med en række brune jordtoner, camel og sort samt fine grønne nuancer. Striber, tern og tørklædeprint dominerer på kjoler og toppe.

Strik er en meget vigtig del af efterårskollektionen, og her kommer der bløde mix med uld, mohair eller alpaca.

Q | Hvad kan MOONDUST tilbyde butikkerne?

A | Et frisk pust fra et nyt ekspresbrand i feminin og farverig bohemestil med kant.

Kom ind på MOONDUSTs stand i C-hallen og oplev produkterne. Vi udstiller også i Stockholm Fashion District samt i Norwegian Fashion Center.

MOONDUST er et nyt ekspresbrand, der kommer med et frisk pust til butikkerne i form af feminin og farverig bohemestil med kant.

SUMMARY

Gitte Christensen, designer at MOONDUST:

“MOONDUST is a new express brand that was launched in February 2025 for the Norwegian market. It is a women's brand that is produced in Italy with a short delivery time. From the time the order is placed until the clothes are in the store, it typically takes four to five weeks.

The Spring 2025 collection, which was introduced last year for stores in Norway, was so well received that we have now started on the Danish market. We had MOONDUST for the first time at CIFF in January 2026, and now we are bringing an even larger express collection to CIFF in August with delivery in September.

MOONDUST has two main collections supplemented with current drops that follow the trend, so that there is constantly fresh MOONDUST news coming to the store.

MOONDUST's collection for autumn 2026 focuses on dresses and knitwear. Dresses are a kind of focal point for the collections, regardless of the season. But in addition, we of course have T-shirts, shirts, skirts and so on. I would say that it is the dresses that tie the collections together.

MOONDUST is produced in sizes XS-XL.

MOONDUST is for the fashion-conscious woman who is looking for a style that is a little different. For example, we have lots of great prints, and the collections are characterized by a joy of color. The look is feminine and exclusive – it is simple Scandinavian style with a twist. We are true to the Norwegian target group, which probably has a tradition of liking to dress up, but the trend is that there are also more and more Danish women who want to do something extra with their look.

I would probably describe the style as bohemian with an edge.

MOONDUST for Autumn 26 I would describe as a luxury hippie style with beautiful embroidery and print details. The colors are delicious autumn tones with a range of brown earth tones, camel and black as well as fine green nuances. Stripes, checks and scarf prints dominate on dresses and tops.

Knitwear is a very important part of the autumn collection, and here comes soft mixes with wool, mohair or alpaca.

MOONDUST offers the stores a breath of fresh air from a new express brand in feminine and colorful bohemian style with edge.

Come to MOONDUST's stand in Hall C and experience the products.

We also exhibit in the Stockholm Fashion District and in the Norwegian Fashion Center.”

SUSTAINABILITY YOU CAN MEASURE

Cortec forener materialeinnovation, europæisk produktion og dokumenterbar performance. Cortec combines material innovation, European production and measurable performance.

Innovation means, that fibres from surplus textiles can be incorporated into Cortec hangers

For skandinaviske modebrands handler bæredygtighed ikke længere om marketing. Det handler om at efterleve konkrete krav, om at levere transparente data, om at foretage ansvarlige indkøb, der belaster miljøet mindst muligt. I sidste ende gælder det om at levere pålidelige produkter. Den tyske specialist i tøjbøjler, Cortec, fokuserer på netop det. Bøjlen kan virke som en lille detalje, men i butikken udgør bøjlen et centralt knudepunkt mellem kunden og tøjet. Og i større mængder bliver bøjlen en væsentlig del af et brands bæredygtighedsrejse.

INNOVATION UDEN KOMPROMIS

Cortec forener materialeinnovation, europæisk produktion og dokumenterbar performance. Et eksempel er anvendelsen af plantebaserede fibre som græs, der reducerer brugen af konventionel plast uden at gå på kompromis med den kvalitet og holdbarhed, som detailhandel og logistik kræver. En anden vej er udnyttelsen af tekstilrester.

Overskuddet af tekstilmaterialer udgør en væsentlig udfordring for modebranchen, men rummer - i lyset af EU’s mål for cirkularitet og genanvendelse - samtidig et betydeligt potentiale for at lukke kredsløbet: Fibre fra tekstilproduktionen kan indgå i bøjlerne, der præsenterer den næste kollektion.

Cortec afprøver alternative materialer, genanvendt indhold og nye materialekompositioner under reelle produktionsforhold, fordi en bæredygtig løsning kun skaber værdi, hvis den fungerer i industriel skala.

Moderne, højt automatiserede produktionsfaciliteter gør det muligt for Cortec at anvende energi og ressourcer effektivt. Vedvarende elektricitet - herunder energi fra en certificeret vind-PPA - forbedrer virksomhedens CO₂-aftryk i Tyskland og understøtter kortere og mere robuste forsyningskæder.

En central del af Cortecs bæredygtighedsindsats er Higg FEM-auditeringen. Den leverer internationalt anerkendte og sammenlignelige data om miljøledelse, energi-, vand- og affaldsforbrug samt kemikaliehåndtering. For skandinaviske brands er denne transparens afgørende, da bæredygtighedspåstande skal kunne dokumenteres og verificeres. For Cortec handler bæredygtighed om løbende forbedringer: bedre materialer, renere energi, mere effektiv produktion og pålidelige data. Resultatet er en bøjleløsning, der gør bæredygtighed konkret og synlig – direkte på tøjstativet.

SUMMARY

Cortec combines material innovation, European manufacturing and measurable performance. One example is its use of plant-based fibres such as grass, reducing reliance on conventional plastics without compromising the quality and durability demanded by the retail and logistics sectors. Another approach is the integration of post-industrial textile waste. This material stream represents a significant challenge to the fashion industry, yet in the context of the EU’s circularity and recycling ambitions, it also offers an opportunity to close the loop: fibres from textile production can be incorporated into the hangers that present the next collection. Cortec tests alternative materials, recycled content and new material compounds under real production conditions, recognizing that a sustainable solution only delivers value when it performs at industrial scale.

Modern, highly automated production facilities enable Cortec to optimise the use of energy and resources. Renewable electricity - including power sourced through a certified wind PPA - helps reduce the company’s carbon footprint in Germany while supporting shorter, more resilient supply chains.

A key element of Cortec’s sustainability strategy is the Higg FEM audit. It provides internationally recognized and comparable data on environmental management, energy use, water consumption, waste management and chemical handling. For Scandinavian fashion brands, this level of transparency is increasingly essential as sustainability claims must be backed by credible documentation and verifiable data.

To Cortec, sustainability is a process of continuous improvement: better materials, cleaner energy, more efficient production and reliable data. The result is a hanger solution that makes sustainability visible and tangible — directly on the clothing rack.

Lena Rabølle fra agenturet The Fashion Agency føjede I efteråret 2025 G-STAR woman til sin brandportefølje. Hvad er hendes forventningerne til det danske marked? In Autumn 2025, Lena Rabølle from The Fashion Agency added G-STAR woman to her brand portfolio. What are her expectations for the Danish market?

AF HELLE MATHIESEN

Q | Hvorfor har du tilføjet G-STAR women til brandporteføljen i The Fashion Agency?

A | Jeg fik muligheden og er overbevist om, at G-STAR igen kan blive et dominerende denim-brand i Danmark. Trenden viser stor interesse for denim og især brands med 00’er-vibe. G-STAR har været ude af det danske marked i en årrække og markerede sin tilbagekomst i august 2025 på CIFF med installationen i Bella Arena, hvor kollektionen G-STAR Anatomic også blev lanceret. I august 2026 er G-STAR igen meget synlig på CIFF i et denim-dedikeret område på messen, hvor vi viser et mix af G-STAR dame og herre til SS27.

Q | Hvordan adskiller G-STAR sig fra andre jeans brands?

A | G-STAR har konsekvent bevaret sin raw denim core. Og så udvikler G-STAR fantastiske pasformer, så jeansene bare sidder rigtig godt.

Q | Hvilken type forhandlere henvender du dig til med G-STAR women?

A | Jeg er selektiv og foretrækker fysiske multibrandbutikker. Jeg går efter butikker, der har kunder, som kan huske G-STAR, så mærket vækker genkendelse. G-STAR producerer fortsat klassiske heritage styles, som emmer af 00’er-stemning, og det vækker positiv genklang hos mange forbrugere.

SUMMARY

Lena Rabølle:

“I was given the opportunity to add G-STAR women to my brand portfolio, and I am convinced that G-STAR can once again become a leading denim brand in Denmark. The trend shows great interest in denim and especially brands with 00s vibe. G-STAR has been out of the Danish market for a number of years and marked its return in August 2025 at CIFF with the installation in Bella Arena, where the G-STAR Anatomic collection was also launched. In August 2026, G-STAR will again be very visible at CIFF in the denim dedicated area, where we will show a mix of G-STAR women and men for SS27.

G-STAR has consistently maintained its raw denim core. And G-STAR develops amazing fits, so the jeans just fit really well.

Distribution wise, I'm selective and prefer physical multi-brand stores. I go for stores that have customers who remember G-STAR.

G-STAR continues to bring classic heritage styles to the market - styles, that exude a 00s vibe, and that resonates positively with many end-users.”

Q/A

The Fashion Agency er agent for Fashion Veteran, der er distributør af G-STAR i Danmark og selv forestår salget af G-STAR men.

VILDT TEKSTILEVENTYR

BAG TILBLIVELSEN AF DANMARKS

NÆSTSTØRSTE MODEMASTODONT

REMARKABLE TEXTILE ADVENTURE BEHIND THE MAKING OF DENMARK'S SECOND LARGEST FASHION GROUP

I år fejrer DK Company sit 25 års jubilæum. NU har mødt de tre ejere - Jens Poulsen, Jens Obel og Søren Lauritsen - til en samtale om den medrivende historie, der ligger bag udviklingen af modekoncernen. Vi slår ned på nogle af milepælene.

This year, DK Company celebrates its 25th anniversary. NU met the three owners - Jens Poulsen, Jens Obel and Søren Lauritsen - for a conversation about the fascinating story behind the development of the fashion group. We look back at some of the milestones.

DK Company begynder sin rejse i 2001 med et firma, der har fem medarbejdere og et enkelt dametøjsmærke, Jasmin. Desuden er der fokus på handel med restlagre og private label-produktion.

I dag er DK Company en international koncern med 20 modebrands og over 2.400 medarbejdere. Med en omsætning på 5,6 mia. kr. er virksomheden Danmarks næststørste modeleverandør.

JENS POULSEN:

- Den første milepæl nås, da vi overtager Kaffe Clothing Company med mærkerne Kaffe og Cream. Det var et stort opkøb for os dengang, jeg mener, vi gav omkring 3 mio. kr. for navnerettigheder og lager. Jeg sætter Jens Obel i spidsen for de tilkøbte mærker.

Senere finder vi ”en formel” for, hvordan man kan finde nødlidende tøjvirksomheder, opkøbe dem på det rigtige tidspunkt, gøre forretningen sund og skalere den.

Til at begynde med var det ikke et bevidst valg, at vi købte mærker, der var i krise, men vi havde ganske enkelt ikke råd til andet. Købet af Kaffe Clothing Company bliver på den måde en øjenåbner og begyndelsen på eventyret, hvor vi går fra ét til 20 brands.

Jeg har haft - og har stadig - en liste over virksomheder, som jeg følger, for timingen er afgørende for at få succes med opkøb. Fra 2005-2010 køber vi flere brands.

SØREN LAURITSEN:

”The Blooming Concept” illustrerer koncernens opbygning, hvor rodnettet er den fælles base, kronbladene er de enkelte brands, og bierne repræsenterer kunderne, der tiltrækkes af blomsten. Sloganet ”the Magic of Win-Win” refererer til strategien om at skabe værdi gennem hele værdikæden - fra leverandører til slutkunde - baseret på tillid og langsigtede relationer.

- I 2007 introducerer vi konceptet ”The Blooming Concept” og sloganet ”the Magic of Win-Win”. Det bliver DK Companys fundament og model for ekspansion. Det er en nyskabende forretningsmodel for opkøb og integration.

DK Companys logo er en blomst, som illustrerer blooming-konceptet, hvor alle er afhængige af hinanden. Blomsten overlever ikke uden hverken bier, stængel eller solide rødder, der kan suge vand.

JENS OBEL:

- I 2010 kommer vores hidtil største opkøb med den historiske tekstilinstitution Møller & Co., hvor vi blandt andet overtager Minymo og Studio. Ved hvert opkøb, vi foretager, får vi lærdom med. Vi analyserer selvfølgelig på, hvad der er gået galt - og det handler oftest grundlæggende om, at energien og magien er forsvundet. Ved opkøbene har vi fået medarbejdere med og dermed erfaring. Vi har gennem tiden gjort en dyd ud af at pinpointe Best Practices – hvad har vi kunnet lære af de mennesker og de virksomheder? Vi har fået adgang til unik viden om, hvad der foregik i maskinrummene rundt omkring –dermed har vi ved hvert tilkøb fået tilføjet knowhow, og som en sneboldeffekt er koncernens samlede ekspertise blevet større og større.

Hvert opkøb har også været en reminder til os selv om, hvor hurtigt en succes kan vende i modebranchen, hvis energien mistes.

SØREN LAURITSEN:

- Et andet vigtigt nedslagspunkt i DK Companys historie er, da vi i 2011 køber resterne af virksomheden bag Bonusbanken og dermed bliver børsnoterede.

Der følger et markant skatteunderskud på 240 mio. kr. med i handlen, og vi kan indtægtsføre 55 mio. kr.

Det konsoliderer DK Company, det giver os økonomisk frihed og råderum, og dermed soliditeten til at kunne købe divisionerne Young og Modern fra BTX Group/EQT i 2012. Vores karriere på Børsen bliver dog kort, vi nåede aldrig at nytegne aktier. I februar 2016 meddeler vi First North, at vi ønsker at blive afnoteret fra børsen. Blandt andet passer DK Companys måde at kommunikere på - hvor vi altid hurtigt, ærligt og åbent fortæller, hvad der sker - ikke til de meget firkantede krav til kommunikation, som børsnoterede virksomheder skal efterleve.

JENS POULSEN:

- Ja, kulminationen på opkøb sker i 2012, da vi overtager to de BTX-divisioner fra kapitalfonden EQT. Med det opkøb overtager vi blandt andet mærker som b.young, Fransa, ICHI, Blend og Gestuz.

Forhandlingerne står på i et år, og det er ikke ukompliceret, for der er tale om, at DK Company, som omsætter for omkring 600 mio. kr. årligt, ønsker at overtage brands, der omsætter for 1,2 mia. kr.

Der er da også en sød lille historie, som går forud for de reelle forhandlinger: Jeg ringer til Peter Korsholm fra EQT og spørger, om vi skal drikke en kop kaffe sammen, fordi jeg tror, vi kan hjælpe hinanden. Mødet sættes op, og Peter Korsholm lægger ud med at sige: ”Det kan godt være, vi kan kigge på jer med henblik på at overtage DK Company”. Hvortil jeg svarer: ”Det var sådan set det omvendte, jeg havde i tankerne”. Det blev et ultrakort møde.

Senere bliver det så alligevel en realitet, og i den forbindelse har vi et tophemmeligt møde med EQT, hvor hele DKC-ledelsesfirkløveret deltager. Mødet er lagt i Ikast Golfklub, som jeg ikke ejer på det tidspunkt, og stedet er valgt, så vi forhandler på neutral jord, og vi sidder i et lukket lokale, hvor døren dog har et lille vindue. På et tidspunkt midt under de seriøse forhandlinger dukker min mor op og opdager, vi holder møde, så hendes glade ansigt er i vinduet i lang tid, hvor hun står og vinker og forsøger at komme i kontakt med mig, mens jeg febrilsk forsøger at vinke hende væk og signalere, at hun skal gå igen. Desuden render golfklubbens nysgerrige kok konstant ind og ud af mødelokalet under dække af at komme med flere kartofler og varm sovs, men den meget fortrolige og professionelle stemning, som jeg havde tiltænkt, er tiltagende svær at opretholde. Ja, de kapitalfondsdrenge har helt sikkert tænkt, at de var kommet langt ud på heden! Handlen kommer dog i hus, og det er en af de milepæle, der for alvor betyder, at DK Company vinder terræn.

JENS OBEL:

- Messemæssigt kan man også se, hvordan DK Company har udviklet sig. Poulsen deltog første gang i eget regi på CIFF i 2001 med Jasmin, hvor han havde en 12 kvadratmeter stor stand, som var placeret lige bag ved SANDs voldsomt store bagvæg. Her lå Jasmin helt bogstaveligt i skyggen af de store brands. Senere var det os, der fyldte godt ud i messelandskabet - blandt andet med et kæmpe stand-set-up i bunden af C-hallen, hvor det tog os næsten en uge at bygge op. Det er store investeringer, vi gennem tiden har foretaget for at være en synlig del af CIFF og den danske modebranche.

Vi synes, at CIFF og messens udstillere er med til at sætte Danmark på verdenskortet, og derfor har vi altid støttet op om messen og branchen. Vi føler en forpligtelse til at bakke op om København som messeby, og vi har været loyale mod

CIFF – selv da mange af de førende brands valgte at flytte til en konkurrerende messe i Øksnehallen. Vi var også med under corona, hvor messen kørte for lavt blus. De seneste år har vi samlet alle brands i showrooms i CIFF Village i Bella Center plus haft tilhørende stande i Centerhallen, og vi har givet den max gas med koncerter med store navne som Jonah Blacksmith og Medina og gratis deltagelse for kolleger samt indkøbere. Igen handler det om win-win og om at give noget tilbage til messen og til branchen. Vi er på ingen måde nærige, når det gælder om at skabe fællesskab og oplevelser for vores medarbejdere. Det gælder også, når vi har inviteret hele firmaet på skitur med alt betalt, eller når vi har holdt firmafester med festivalstemning i skoven - senest i anledning af vores 25 års jubilæum, som netop er fejret med en kæmpefest for 2.400 medarbejdere, kunder og leverandører med blandt andre Thomas Helmig, Mumle og Christopher på scenen.

JENS POULSEN:

- Rejsen mod at drive forretning i mid-to-high-end intensiveres med en anden milepæl, nemlig overtagelsen af InWear, Matinique, PartTwo og Soaked fra IC Group i 2014. I mine øjne, mistede IC Group på en eller anden måde kærligheden til de mærker, men jeg så stadig InWear som en form for dansk modes gudinde. Jeg var overbevist om, at vi kunne give de adopterede børn en ny chance ved at tilføre masser af kærlighed og omsorg. Og det lykkedes da også. Vi etablerer en afdeling af DK Company i København og får givet ny energi til de historiske designklenodier, så de igen kommer i trivsel og vækst.

Købet er skelsættende, og selv den dag i dag er vi vildt stolte over, at det lykkedes os jyder at købe nogle af Danmarks mest ikoniske modebrands.

De impulser og den energi, vi får fra hovedstaden, smitter af i hele organisationen.

Vi har - senest med opkøbene af Wood Wood og Ivy Oak, der nu supplerer Gestuz og My Essential Wardrobe (MEW) - fået cementeret vores eksistensberettigelse i high-end mode, og vi er stadig på udkig efter flere brands i det segment.

Vi er fascinerede af København, men vores fundament er og bliver i Ikast. Vi er forankrede i den jyske muld, og med afdelinger i både Ikast, Vejle og København kan vi rekruttere de dygtigste medarbejdere og ledere fra hele landet.

JENS OBEL:

- Men nu skal det ikke lyde som om, vi ikke er stolte af vores stærke mærker i midter-segmentet. Vi er super-stolte af mærker som Cream, ICHI, Blend, b.young og Fransa, og vi investerer også her i inspirerende salgsmøder og de rigtige mennesker til at drive god business, hvor butikker og forbrugere får value-for-money. Alle mærker nurses top-professionelt og behandles som de internationalt anerkendte brands, de er. En af vores styrker er, at vi er enormt gode til at elske alle vores brands, uanset hvor i segmentet, de ligger.

SØREN LAURITSEN:

- DK Company er en af de danske modevirksomheder, der har den største eksportandel. Over 90 procent af vores salg genereres i udlandet. Det er også en sejr eller milepæl. Vi er en dansk virksomhed, men vi øver os hele tiden på at blive mere internationale. Med Ivy Oak og med opkøbet af den tyske onlineplatform MeineMarkenMode i januar 2020 er vi godt i gang med at integrere os yderligere på det tyske marked.

JENS OBEL:

- Og det hænger blandt andet sammen med, at vi evner at skabe så brede kollektioner, at der er dele af kollektionerne, som matcher markedet i Nord-Norge såvel som i München. Vi udvikler kollektionerne, så de egner sig til både traditionel wholesale, online-platforme og til konceptbutikker. Vi øver os på at knække koden på at være mere datadrevne, så vi bliver bedre til at udnytte de informationer, som vi har adgang til fra de tre kanaler: Wholesale, retail og e-commerce. Det er en kæmpe forandring fra dengang, vi primært var en leverandør. Kompleksiteten i virksomheden og branchen bliver større og større.

JENS POULSEN:

- Men det allervigtigste er, at vi evner at udvikle tætte relationer. Relationer til medarbejdere, kunder, leverandører, samarbejdspartnere og kolleger. Hvor vi formår at give god energi og få god energi tilbage. Mennesker gør en forskel, de/vi er energi-ledere, og det gælder om at få energien til at sprede sig positivt som ringe i vandet.

JENS OBEL:

- Uanset, hvor stor virksomheden bliver, står vi ved vores grundlæggende værdier om at skabe tryghed og anerkendelse for medarbejdere, også i svære tider med for eksempel dødsfald i tætte relationer eller skilsmisse. Vi oplever også, at medarbejdere, der har sagt op, nogen gange kommer retur - det ser vi som en anerkendelse af den arbejdsplads, vi har skabt. Vi er desuden stolte af, at vi konstant kan fejre medarbejdere med meget lange jubilæer – nogle fejrer endda jubilæer, der er mere end de 25

år, DK Company har eksisteret, fordi vi har fået mennesker med fra virksomheder med endnu længere historik.

JENS POULSEN:

- Mennesker er DK Companys største aktiv. Gennem et kvart århundrede har mennesker gjort en afgørende forskel for virksomhedens udvikling og vækst. Derfor takker vi alle dem, som har været med på rejsen. Det gælder selvfølgelig også Kasper Philipsen, der fra 2004 til 2025, hvor han vælger at fratræde, har gjort en kæmpe indsats for DK Company og ikke mindst for afdelingen i Vejle. Vi er ham dybt taknemmelig for hans andel i succesen.

JENS POULSEN:

- Når vi kigger tilbage på virksomhedens 25 år, så står de gode historier skarpest, men vi har selvfølgelig også truffet forkerte beslutninger. Jeg kan godt give et eksempel. Ledelsesfirkløveret sid -

der på et tidspunkt sammen i en bil, hvor vi skal køre fra København til Jylland, og på vejen over Sjælland diskuterer vi, om vi skal købe CCDK. Vi beslutter, at det skal vi ikke, men da en advokat for CCDK ringer, da vi kører på Storebæltsbroen og afkræver os et svar, så ændrer vi pludselig mening og ender med at have købt firmaet, inden vi når Fyn. Vi sælger CCDK videre efter kun et år, og det var helt klart en forhastet og forkert beslutning, vi tog dengang.

JENS OBEL:

- Ja, vi har gennem årene opkøbt mærker, der viste sig alligevel ikke at passe ind i vores fokusområder. Så har vi været nødt til at afhænde dem igen. På et tidspunkt sælger vi for eksempel børnetøjmærker og plussize-mærker fra. Men det er sådan set også en succeshistorie, for typisk får de mærker nyt liv i andre lokale set-ups, og dermed bevares der arbejdspladser og aktivitet på egnen.

JENS POULSEN:

- I løbet af 25 år er det umuligt at undgå fejl og modstand. Men meget modgang er skabt af makroøkonomiske årsager. For eksempel var vi som mange andre ekstremt pressede under corona. Vores win-win-koncept om, at alle led i værdikæden skal være vindere i forretningen, blev syretestet - og bestod prøven.

Under corona-krisen, da tøjbutikkerne blev tvangslukket af regeringen, rykkede vi endnu tættere sammen i bussen. Vi ringede til alle vores forhandlere og aftalte individuelt med dem, hvordan vi bedst kunne hjælpe hinanden, og sammen kom vi styrket ud på den anden side af krisen.

Vores medarbejdere foreslog selv lønnedgang som en del af løsningen. De hjalp os og blev senere kompenseret.

Det, der skete under corona, viste os, at konceptet ”the Magic of Win-Win” virker.

JENS OBEL:

- Tiden med corona var på en måde også skelsættende. Krisen kunne have kostet os livet, men vi fik ved fælles hjælp kæmpet os igennem på en god måde.

I forbindelse med den første corona-nedlukning, husker jeg tydeligt et krisemøde med ledelses-firkløveret, vores bankmand Lars Breinholt (markedsdirektør i Jyske Bank, red.) og bestyrelsesformand Bo Knudsen. Vi er samlet i Jens

Poulsens sommerhus, og der var den sorteste krisestemning.

Det er et surrealistisk billede stadig at have på nethinden og en vanvittig modsætning til de glade 25 års jubilæums-festligheder, vi står midt i nu.

JENS POULSEN:

- Kunsten fremadrettet er blandt andet at blive ved med at være nysgerrige. Vi skal passe på, at det ikke pludselig er os, der bliver ”de trætte”. Hvordan kan vi forny os selv, hvordan kan vi bruge AI klogt, hvordan kan vi være endnu mere digitale,

hvordan kan vi få varerne endnu hurtigere frem – hvordan klarer vi alt det nye uden at miste DK Company’s DNA? Det er en kunst at balancere. Skal jeg pege på en af de største sejre, så er det, at vi har forsøgt at balancere fritid og arbejdsliv, så der er plads til begge dele, selv i ekstremt pressede perioder. Jeg ser DK Company som en gammel rockgruppe som Beatles. Vi holder sammen gennem tykt og tyndt og formår at give hinanden både omsorg og frihed.

De seneste 25 år har været en fantastisk rejse, og jeg har nydt, at vi har været flere ejere. Det har

også været en livsrejse for os som kammerater, hvor vi har delt glæder og sorger.

I trekløveret, som vi er nu, oplever vi fortsat en ild, gensidig inspiration og en nysgerrighed, og vi kan bruge vores fælles fortid til at bygge fremtiden sammen. En fremtid, som måske kommer til at byde på nogle af de største teknologiske udfordringer, vi endnu har mødt.

We Believe in the Magic of Win-Win!

Det holder stadig: DK Company er i den grad klar til at skabe endnu mere magi i fremtiden.

SUMMARY

DK Company began its journey in 2001 as a small business with just five employees and a single womenswear brand, Jasmin. The company also focused on trading surplus stock and producing private-label collections.

Today, DK Company is an international fashion group with 20 brands and more than 2,400 employees. With an annual revenue of DKK 5.6 billion, it is Denmark’s second-largest fashion supplier.

JENS POULSEN:

- The first major milestone came when we acquired Kaffe Clothing Company, including the brands Kaffe and Cream. At the time, it was a significant acquisition for us. If I remember correctly, we paid around DKK 3 million for the brand rights and the stock. I appointed Jens Obel to lead the newly acquired brands.

Later, we developed a formula for identifying strug -

gling fashion businesses, acquiring them at the right moment, restoring them to financial health, and scaling them successfully.

In the beginning, buying distressed brands was not a deliberate strategy. The reality was that we simply could not afford anything else. Looking back, the acquisition of Kaffe Clothing Company was a real eye-opener and marked the beginning of the journey that would eventually take us from one brand to twenty.

I have always kept - and still keep - a list of companies that I follow closely, because timing is crucial when it comes to successful acquisitions. Between 2005 and 2010, we acquired several additional brands.

SØREN LAURITSEN:

- In 2007, we introduced ‘The Blooming Concept’ and the slogan ‘The Magic of Win-Win’. These became the foundation of DK Company and the model

for our expansion. It was an innovative approach to acquisitions and integration.

The DK Company logo is a flower that illustrates the Blooming Concept, where everyone depends on one another. A flower cannot survive without its bees, stem, and strong roots that draw water from the ground.

The Blooming Concept represents the structure of the group. The root system symbolises the shared foundation, the petals represent the individual brands, and the bees symbolise the customers who are attracted to the flower.

The slogan ‘The Magic of Win-Win’ reflects our strategy of creating value throughout the entire supply chain — from suppliers to end consumers — based on trust and long-term relationships.

JENS OBEL:

- In 2010, we completed our largest acquisition to date when we acquired the historic textile company

Møller & Co., including brands such as Minymo and Studio.

Every acquisition has taught us something valuable. We always analyse what went wrong in the businesses we acquire, and in most cases, the underlying issue is that the energy and passion have disappeared.

Through these acquisitions, we have also gained talented employees and valuable experience. We have always focused on identifying best practices and learning from the people and companies we bring into the group. Each acquisition has given us unique insight into how different businesses operate behind the scenes.

As a result, every new addition has increased our expertise, creating a snowball effect that has steadily strengthened the knowledge and capabilities of the entire group.

Each acquisition has also reminded us how quickly success can disappear in the fashion industry if the energy and enthusiasm are lost.

SØREN LAURITSEN:

- Another important milestone in DK Company’s history came in 2011, when we acquired the remnants of the company behind Bonusbanken and, as a result, became a publicly listed company. The transaction brought with it a significant tax loss carry forward of DKK 240 million, enabling us to recognise DKK 55 million in income. This strengthened DK Company, providing us with both financial freedom and strategic flexibility, as well as the solidity required to acquire the Young and Modern divisions from BTX Group/EQT in 2012. Our time on the stock exchange was, however, relatively short-lived. We never issued any new shares, and in February 2016 we informed First North of our intention to delist. One reason was that DK Company’s way of communicating - always quickly, honestly and openly about what is happening - did not sit comfortably with the highly rigid communication requirements imposed on listed companies.

JENS POULSEN:

- Yes, the culmination of our acquisition journey came in 2012, when we acquired two of BTX’s di -

visions from the private equity firm EQT. Through that acquisition, we took over brands including b.young, Fransa, ICHI, Blend and Gestuz. The negotiations lasted an entire year and were by no means straightforward. At the time, DK Company had annual revenues of around DKK 600 million, yet we were seeking to acquire brands generating revenues of DKK 1.2 billion.

There is also a charming little story that preceded the actual negotiations. I called Peter Korsholm from EQT and asked whether he would like to meet for a coffee because I thought we might be able to help one another. The meeting was arranged, and Peter Korsholm opened by saying, “Perhaps we should consider acquiring DK Company.” To which I replied, “Actually, I had the exact opposite in mind.” It turned into an exceptionally short meeting.

As it happened, the deal eventually became a reality. During the process, we held a top-secret meeting with EQT, attended by DK Company’s entire four-person executive team. The meeting took place at Ikast Golf Club, which I did not own at the time. The venue was chosen as neutral ground, and we sat in a private room with a small window in the door.

Halfway through the serious negotiations, my mother appeared, noticed that we were having a meeting, and spent a remarkably long time standing at the window, smiling and waving enthusiastically while trying to get my attention. Meanwhile, I was desperately attempting to wave her away and signal that she should leave. To make matters worse, the golf club’s curious chef kept entering and leaving the room under the pretence of bringing more potatoes and hot gravy. The highly confidential and professional atmosphere I had envisioned became increasingly difficult to maintain. Those private equity boys must certainly have felt they had ventured deep into the Danish heathland! Nevertheless, the deal was successfully concluded, and it remains one of the milestones that truly enabled DK Company to gain significant ground.

JENS OBEL:

- The development of DK Company can also be

seen through our presence at trade fairs. Poulsen first exhibited independently at CIFF in 2001 with Jasmin, occupying a modest 12-square-metre stand located directly behind the enormous back wall of SAND’s exhibition space. Quite literally, Jasmin stood in the shadow of the major brands.

Later, DK Company became one of the companies making a significant impression on the exhibition landscape ourselves, at CIFF including a vast stand setup in Hall C that took almost a week to construct. Over the years, we have made substantial investments to maintain a visible presence at CIFF and within the Danish fashion business.

We believe that CIFF and its exhibitors help put Denmark on the global map, which is why we have always supported both the trade fair and the Danish fashion industry as a whole.

We feel a responsibility to support Copenhagen as a trade fair destination, and we have remained loyal to CIFF - even when many leading brands chose to move to a competing exhibition in Øksnehallen. We also stood by the fair during the COVID period, when activity was significantly reduced.

In recent years, we have brought all our brands together in showrooms at CIFF Village in Bella Center, complemented by exhibition stands in the Centre Hall. We have hosted concerts featuring major Danish artists such as Jonah Blacksmith and Medina, while offering free attendance to industry colleagues and buyers alike. Once again, it is about creating win-win situations and giving something back to both the fair and the industry.

We have never been reluctant to invest in creating a sense of community and memorable experiences for our employees. Whether it has been taking the entire company on fully funded ski trips or organising festival-style company celebrations in the forest, we have always believed in bringing people together. Most recently, we celebrated our 25th anniversary with a spectacular event for 2,400 employees, customers and suppliers, featuring performances by Thomas Helmig, Mumle and Christopher.

JENS POULSEN:

- The journey towards establishing a stronger pre -

sence in the mid-to-high-end fashion segment accelerated with another key milestone: the acquisition of InWear, Matinique, Part Two and Soaked from IC Group in 2014.

In my view, IC Group had, in some way, lost its passion for these brands. Yet I still regarded InWear as something of a Danish fashion icon. I was convinced that we could give these adopted brands a new lease of life by providing them with the care, attention and commitment they deserved. And that is exactly what happened.

We established a DK Company office in Copenhagen and succeeded in injecting new energy into these historic design treasures, enabling them to return to growth and prosperity.

The acquisition was transformative, and even today we remain immensely proud that we, a company rooted in Jutland, succeeded in acquiring some of Denmark’s most iconic fashion brands. The inspiration and energy we draw from the capital continue to have a positive impact across the entire organisation.

More recently, with the acquisitions of Wood Wood and Ivy Oak, which now complement Gestuz and My Essential Wardrobe (MEW), we have firmly established our position within the premium fashion segment. We continue to actively explore opportunities to expand our portfolio with additional brands in this category.

While we are inspired by Copenhagen, our foundation remains firmly in Ikast. Our roots are deeply embedded in Jutland, and with offices in Ikast, Vejle and Copenhagen, we are able to attract talented employees and leaders from across Denmark.

JENS OBEL:

- That said, we should not give the impression that we are any less proud of our strong brands in the mid-market segment. We are extremely proud of brands such as Cream, ICHI, Blend, b.young and Fransa, and we continue to invest in inspiring sales events and in attracting the right people to drive successful businesses that deliver genuine value for retailers and consumers alike. Every brand is managed with the utmost professionalism and receives the same level of care and attention as the internationally recognised brands they are.

One of our greatest strengths is our ability to be equally passionate about all our brands, regardless of where they sit within the market.

SØREN LAURITSEN:

- DK Company is among the Danish fashion companies with the highest proportion of export sales. More than 90 per cent of our revenue is generated outside Denmark. That, too, represents an important achievement and milestone in our development.

While we are a Danish company, we continuously strive to become more international in our outlook and operations. Through Ivy Oak and the acquisition of the German online platform MeineMarkenMode in January 2020, we have taken significant steps towards strengthening our presence and integration within the German market.

JENS OBEL:

- This is partly because we have developed the ability to create collections with broad market appeal. Elements of our collections resonate equally well in Northern Norway and Munich. We design our collections to perform across traditional wholesale channels, online platforms and concept stores alike. At the same time, we are working to become increasingly data-driven, enabling us to make better use of the insights available across our three key channels: wholesale, retail and e-commerce. This represents a significant evolution from the days when we operated primarily as a supplier. Both our business and the entire industry are becoming increasingly complex.

JENS POULSEN:

- Ultimately, however, the most important factor is our ability to build strong relationships - relationships with employees, customers, suppliers, business partners and colleagues.

We strive to create positive energy and, in return,

receive positive energy from those around us. People make the difference. We are all leaders of energy in one form or another, and success comes from creating a positive ripple effect that spreads throughout the organisation and beyond.

JENS OBEL:

- No matter how large the company becomes, we remain committed to our core values of providing security, support and recognition for our employees, including during difficult periods such as family loss or divorce.

We also see former employees returning to DK Company after pursuing opportunities elsewhere. We regard this as a strong endorsement of the workplace and culture we have built.

In addition, we take great pride in regularly celebrating employees with exceptionally long service records. Some of our colleagues have even reached anniversaries that exceed DK Company’s own 25year history, having joined us through businesses with even longer traditions and legacies.

JENS POULSEN:

- People are DK Company’s greatest asset. Over the past quarter of a century, people have made a decisive contribution to the company’s development and growth. We would therefore like to extend our sincere thanks to everyone who has been part of this journey.

This includes, of course, Kasper Philipsen, who from 2004 until his departure in 2025 made an outstanding contribution to DK Company and, in particular, to our Vejle operation. We are deeply grateful for the role he has played in our success. When we look back on the company’s first 25 years, it is naturally the positive stories that stand out most vividly. However, we have also made mistakes along the way.

One example comes to mind. At one point, the four members of the executive leadership team were travelling together by car from Copenhagen to Jutland. During the drive across Zealand, we discussed whether or not to acquire CCDK. We ultimately decided against it. However, while crossing Storebælt Bridge, a lawyer representing CCDK called and pressed us for a final answer. In that moment, we changed our minds and ended up acquiring the company before we had even reached Funen.

We sold CCDK again just a year later, and with hindsight it was undoubtedly a rushed and misguided decision.

JENS OBEL:

- Over the years, we have also acquired brands that ultimately proved not to align with our strategic focus. In those cases, we have chosen to divest them again.

For example, at one stage we sold off our childrenswear and plus-size brands. Yet, in many ways, that is also a success story. These brands often find new life within different local organisations, helping to preserve jobs, expertise and business activity in the region.

JENS POULSEN:

- Over the course of 25 years, it is impossible to avoid setbacks, mistakes and challenges. However, much of the adversity we have faced has been driven by macroeconomic circumstances. Like many others, we came under tremendous pressure during the COVID-19 pandemic. Our winwin philosophy - that every link in the value chain

should benefit from doing business together - was put to its ultimate test, and it passed. During the pandemic, when clothing retailers were forced to close by government restrictions, we pulled even closer together. We contacted every one of our retail partners and worked with them individually to determine how we could best support one another. Together, we emerged from the crisis stronger than before.

Our employees even volunteered temporary salary reductions as part of the solution. They supported the company when it was needed most and were subsequently compensated. What happened during the pandemic demonstrated to us that The Magic of Win-Win genuinely works.

JENS OBEL:

- In many respects, the COVID period was a defining moment for the company. The crisis could have

threatened our very survival, yet through collective effort we successfully navigated our way through it. I vividly remember a crisis meeting during the first lockdown involving the four members of the leadership team, our banking partner Lars Breinholt, Market Director at Jyske Bank, and our Chairman, Bo Knudsen. We were gathered at Jens Poulsen’s summer house, and the atmosphere was one of profound uncertainty and concern.

The image remains etched in my memory. It stands in complete contrast to the joyful celebrations surrounding our 25th anniversary that we are enjoying today.

JENS POULSEN:

- Looking ahead, one of the key challenges will be to remain curious. We must ensure that we never become complacent.

How do we continue to reinvent ourselves? How do we harness artificial intelligence effectively? How do we become even more digital? How do we accelerate our supply chains even further? And how do we embrace all these new opportunities without losing the DNA that makes DK Company unique? Maintaining that balance is an art in itself. If I were to highlight one of our greatest achievements, it would be our commitment to balancing professional ambition with personal wellbeing. Even during periods of extreme pressure, we have sought to create an environment where there is room for both work and family life.

I often compare DK Company to a legendary rock band such as The Beatles. We have stayed together through good times and bad, while continuing to give one another both support and freedom.

The past 25 years have been an extraordinary journey, and I have greatly valued the fact that we have shared ownership of the company. It has also been a life journey for us as friends, sharing both successes and challenges along the way.

Today, as a trio, we still experience the same passion, mutual inspiration and curiosity that have always driven us. We can draw on our shared history as we continue building the future together - a future that may well present some of the most significant technological challenges we have ever encountered.

We Believe in the Magic of Win-Win! That belief remains as strong as ever. DK Company is more than ready to create even more magic in the years ahead.

DK Company Milestones 2001-2026

2001

Jens Poulsen etablerer

DK Company med fokus på private label produktion, køb og salg af overskudslagre og mærket Jasmin

2004

Kaffe Clothing opkøbes – dermed tilføjes mærkerne Kaffe og Cream. Jens Obel ansættes som direktør og bliver medejer. Han bliver senere direktør for aktiviteterne i Ikast og København

2007

Søren Lauritsen ansættes som økonomidirektør, og han bliver senere medejer. Strategien Blooming Concept - illustreret med blomsten som logo - introduceres

2013

Plus size mærkerne Veto og Studio sælges til Gozzip (nu Sandgaard)

2002

Kasper Philipsen bliver en del af ledelsen og ejerkredsen. Han leder i en lang årrække aktiviteterne i Vejle, indtil han vælger at fratræde i oktober 2025

2005

Udvider med egne indkøbskontorer i Bangladesh og Kina

2009

DK Company overtager mærket Karen by Simonsen. Etablerer egen fabrik i Bangladesh

2010

DK Company opkøber tekstilinstitutionen Møller & Co. i Sønderborg og tilføjer dermed blandt andet mærkerne Minymo og Studio. Lancerer retailkonceptet Designersmarket

2012

2011

DK Company overtager resterne af virksomheden bag Bonus Banken og er herefter børsnoteret i perioden 2012-2016. Overtager Kello og sælger mærket videre til Pardon Clothing i 2013

Køber divisionerne Young og Modern fra BTX Group og overtager desuden retailaktiviteter, der tæller 184 detailbutikker, heraf omkring 150 butikker i Retail Norge. Med opkøbet følger blandt andet mærkerne b.young, Fransa, ICHI, Blend og Gestuz. Dermed får DK Company adgang til en yngre målgruppe end hidtil

DK Company Milestones 2001-2026

2015

COMPANYS Retail AG overtages med syv butikker i Schweiz. Samme år går

DK Company i partnerskab med DSM CPH A/S og tilføjer 12 butikker i Danmark

2020

Det tyske onlineselskab MeineMarkenMode

GmbH overtages for at styrke DK Companys tilstedeværelse online. Dermed sikres adgang til en stærk online platform, ikke mindst i forhold til det store tyske og europæiske onlinesalg

DK Company overtager blandt andet Culture og Pulz fra Ball Group

2014

DK Company overtager InWear, Matinique, Part Two og Soaked in Luxury (nu Soaked) fra IC Group. Også retailkonceptet Companys følger med. Dermed internationaliseres virksomheden yderligere. Casual Friday lanceres

2026 25 års jubilæum fejres

2024

DK Company overtager Wood Wood

2021

DK Company lancerer My Essential Wardrobe

2019

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2025

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MEET US

COPENHAGEN CIFF

CIFF Village B6 / 101

3 – 5 august 2026

OSLO

Moteuke

8 – 14 august 2026

STOCKHOLM

STOCKHOLM FASHION DISTRICT

Augustendahlsvägen

10 – 14 august 2026

IKAST

DK COMPANY A/S

La Cours Vej 6, DK 7430 Ikast

T. +45 96 900 700

VEJLE

DK COMPANY VEJLE A/S

Edisonvej 4, DK 7100 Vejle

T. +45 79 433 000

KØBENHAVN

DK COMPANY CPH A/S

Kanonbådsvej 10, DK 1437 København K

T. +45 70 302 828

dkcompany.com

TREND

Fashion trend colours by

THREE MAIN TRENDS FOR S/S 27:

DARK SUMMER, EVERYDAY SHOWGIRL & EASE

AF HELLE MATHIESEN

Trendekspert Anja Bisgaard Gaede fra Spott peger på tre overordnede farvetrends til Spring/Summer 2027 – hun har døbt tendenserne Dark Summer, Everyday Showgirl og Ease.

For the Spring/Summer 2027 season, trend expert Anja Bisgaard Gaede from Spott points to the three fashion and colour trends Dark Summer, Everyday Showgirl and Ease.

DARK SUMMER

Sommeren dæmpes til en hvisken: Rene konturer, bløde materialer og detaljer, der først åbenbarer sig tæt på. Mørke nuancer bærer en rest af skumringslys; intensiteten holdes tæt og kultiveret - en rolig elegance, der sænker åndedrættet. Summer is muted to a whisper: Clean contours, soft materials, and details that only reveal themselves on a very close distance. Dark shades carry a remnant of twilight; the intensity is kept tight and cultivated - a calm elegance that slows the breath.

EVERYDAY SHOWGIRL EASE COLOURS

Everyday Showgirl skaber et stille show, du kan leve i. Hverdagen får et løft - små skær af glans, let humor og selvsikker tilstedeværelse. Blanke teksturer, satinbløde fald og diskrete gnister hentes ind fra aftenfestens verden og bæres hele dagen lang i en form for eskapisme.

Everyday Showgirl creates a quiet show for the consumer to live in. Everyday life gets a glamorous boost through small touches of shine, light humour and a confident presence. Shiny textures, satin and discreet sparkles are brought in from the evening party universe and worn all day as a form of visible escapism.

Ease er en trendretning, der blæser over byen som en let brise med blødgjorte konturer, luftige lag af tekstiler og blødt skrædderi. Tonal ro i harmonisk matchende kollektioner, der føles ubesværet elegante fra morgen til aften.

Ease is a trend that blows over the city like a light breeze with softened contours, airy layers of textiles and soft tailoring. Tonal calm in harmoniously matching collections that feel effortlessly elegant from morning to night.

Der er tale om tre trends, som farvemæssigt differentierer sig tydeligt fra hinanden og dermed afspejler tre forskellige måder, som modetrenden forholder sig til omverdenen på.

- Det er vigtigt at anerkende, at modens forbrugere reagerer forskelligt på den krig, usikkerhed og turbulens, vi oplever på globalt plan. Trends og modtrends er til stede sideløbende, og de modetendenser, vi forventer til sommeren 2027, er selvfølgelig ikke alle lige kommercielle og generelt appellerende. De tre tendenser, vi her vælger at fokusere på, har faktisk hver især indbyggede modtrends, som vi dog ikke folder ud i denne artikel, forklarer Anja Bisgaard Gaede indledningsvist for at understrege, at modebilledet langt fra

ULLA

er enkelt, men i virkeligheden meget nuanceret og komplekst.

- Dark Summer, Everyday Showgirl og Ease er tre tendenser, som vil komme til at dominere den mainstream del af moden til næste sommer inden for dame- og herremode, fastslår trendeksperten.

The three trends clearly differentiate themselves from each other in terms of colour and style and thus reflect three different ways in which the fashion trend react to the turbulent times in the world.

- It is important to recognize that fashion consumers react differently to the wars, crises, uncertainty and turbulence, we are experiencing on a

global scale. Trends and countertrends exist side by side, and the fashion trends we expect for the summer of 2027 are of course not all equally commercial and generally appealing. The three trends we focus on here actually each have built-in countertrends, which we will not elaborate on in this article, Anja Bisgaard Gaede explains at the outset to emphasize that the fashion scene is far from simple, but in fact very nuanced and complex.

- Dark Summer, Everyday Showgirl and Ease are three trends that will dominate mainstream fashion next summer within womenswear and menswear, the trend expert states.

MODERN FEMININITY

DARK SUMMER

I temaet Dark Summer søger moden at udstråle ro og dybde. Trenden er inspireret af den nordiske nattehimmel om sommeren, hvor grænsen mellem nat og dag, lys og mørke, er udvisket. Mørke nuancer bærer en rest af skumringslys.

- Dark Summer materialiserer sig i brugen af mørke toner i smukke blå, brune og bordeaux farveskalaer, oftest sammensat tone-i-tone. Det nye her er brugen af mørke farver på lette, som -

merlige tekstiler og typiske sommer-styles som eksempelvis nederdele, lette toppe og så videre. Hvis der er print, er de afdæmpede i form af for eksempel motiver, der ligner blidt stjernestøv, små prikker, dæmpede farvegradueringer eller et spil mellem blankt og mat, fortæller Anja Bisgaard Gaede, der tilføjer, at Dark Summer stilmæssigt kan være sportsligt inspireret, tøjet er afslappet i sit look og minimalistisk i sit udtryk. Der kan

også være mere businessagtige styles, men silhuetterne er opblødte og afrundede. Brands, der har et håndværksmæssigt fokus og prioriterer metervarer af høj kvalitet, tapper fint ind i Dark Summer-temaet. Der er generelt tale om, at temaet afspejler behovet for sansereduktion, som en modpol til det enorme sansebombardement, vi konstant udsættes for fra det omgivende samfund, både ”in real life” og online.

DARK SUMMER

In the Dark Summer theme, fashion radiates calm and depth. The trend is inspired by the Nordic summer night sky, where the boundary between night and day, light and darkness, is blurred. Dark shades carry a remnant of twilight colours.

- Dark Summer materializes in the use of dark tones in beautiful blue, brown and burgundy colour scales, most often combined tone-on-tone. The

use of dark colours on light, summery textiles and typical summer styles is new. If there are prints, they are subdued in the form of, for example, motifs that resemble stardust, small dots, subdued colour gradations or a play between glossy and matt, says Anja Bisgaard Gaede, adding that Dark Summer can be sporty in style, the clothes are relaxed in their look and minimalistic in their expression. More business-like styles are also part of

this trend, but here the silhouettes are softened and rounded. Brands that have a craft focus and prioritize high-quality fabrics tap nicely into the Dark Summer theme. In general, the theme reflects the need for sensory reduction, as a counterpoint to the enormous sensory bombardment we are constantly exposed to from the surrounding society, both “in real life” and online.

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KEYWORDS DARK SUMMER

Chic Sobriety

Nocturnismn

Go dark in the light

Daytime smokey eye

Luxury

Nordic summer sky

Dark but good

Quiet & calm

Inner direction

Emotional dark tones

Craft

Minimalistic design

Sensory reduction

Stress relief

EVERYDAY SHOWGIRL

Everyday Showgirl skaber et stille show, som forbrugeren kan leve i. Hverdagen får et glamourøst løft via små skær af glans, let humor og selvsikker tilstedeværelse. Blanke teksturer, satinbløde fald og diskrete gnister hentes ind fra aftenfestuniverset og bæres hele dagen som en form for synlig eskapisme.

Farverne tæller både “make-up-farver” og mættede toner, og blandt de farvekombinationer, som Anja Bisgaard Gaede vurderer bliver mest populære i damemoden næste sommer, er lime kom -

bineret med pink og rød kombineret med lilla. De kontrastfulde farver mixes ofte to og to.

- Holdningen blandt de forbrugere, der tager stilretningen Everyday Showgirl til sig, er, at vi lige så godt kan have det sjovt på trods af verdens urimeligheder. Så hvorfor ikke hylde livet med pailletter, glimmer og en fjerboa? Strømpebukser i farver og mønstre er et af sæsonens must-haves, det understreger følelsen af ”female empowerment”, forklarer indehaveren af trendbureauet Spott.

A-nederdele, korte nederdele, silketørklæder, blonder, satin, perler og tyl understreger state -

mentet. En del af denne trend henter inspiration i 50’ernes mode, og trendpendulet svinger i retning af de smalle bukseben igen.

At danne kontraster – ikke bare i farvemixet, men også i udtrykket, er noget Everyday Showgirls godt kan lide, så ultrafeminine indslag som brug af perler, blonder og tyl kan snildt sættes sammen med en helt almindelig casual hoodie eller en bomulds-T-shirt.

Fodtøjet kan lige så vel bestå af sneakers, der er glammet op, som af stiletter eller åbne sandaler med kitten heels.

EVERYDAY SHOWGIRL

Everyday Showgirl creates a quiet show for the consumer to live in. Everyday life gets a glamorous boost through small touches of shine, light humour and a confident presence. Shiny textures, satin and discreet sparkles are brought in from the evening party universe and worn all day as a form of visible escapism.

The colours include both “make-up colours” and saturated tones, and among the colour combinations that Anja Bisgaard Gaede reckon will be most popular in womenswear next summer, are lime combined with pink and red combined with

purple. The contrasting colours are often mixed two and two.

- The attitude among consumers who adopt the Everyday Showgirl style is that we might as well have fun despite the great unfairness of the world. So why not celebrate life with sequins, glitter and a feather boa? Tights in colours and patterns are one of the season's must-haves, emphasizing the feeling of "female empowerment," explains the owner of the Spott trend agency.

A-line skirts, miniskirts, silk scarves, lace, satin, pearls and tulle highlight the statement. Part of this trend draws inspiration from fashion from the

50s, and the trend pendulum swings in the direction of narrow legs in trousers and jeans again. Creating contrasts - not only in the mix of colours, but also in the overall look, is something Everyday Showgirls like, so ultra-feminine elements such as the use of pearls, lace and tulle can be cleverly combined with a completely ordinary casual hoodie or a cotton T-shirt.

Footwear can just as easily consist of sneakers that have been glammed up, as of stilettos or open sandals with kitten heels.

KEYWORDS

EVERYDAY SHOWGIRL

Escapism

Glamour

Shimmer-by-day

Glossy

Showgirl vibe

Party in everyday life

Overglam

Polished surface

“Aesthetic antidotes to a troubled time”

Movement

Luxe in light reflections

Daytime silhouette

Escapist glow

Female empowerment

SPRING SUMMER 2027

EASE

Ease er en trendretning, der blæser ind over byen som en let brise med opblødte konturer, luftige lag af tekstiler og blødt skrædderi. Kollektionerne her udstråler ro og matcher på tværs af de enkelte items i en følelse af ubesværethed fra morgen til aften.

Farveholdningen i den bløde tailoring er typisk bevaret i toner af den samme farve – typisk er

der tale om grålige, beige, blålige eller grønlige nuancer, som kombineres tone-i-tone. Looket er overdrevet afslappet, hvilket understreges af de helt løse silhuetter, ofte loungewear-inspirerede. Elementer, som wrappes, svøbes eller bæres som en kåbe, er essentielle i Ease-temaet, hvor det ideelle udtryk er ubesværet elegant. Materialerne, for eksempel vaflede kvaliteter eller organza - samt den omtalte farvebrug - opbløder

de urbane, tailor-agtige designelementer, som skimtes under de lette strukturer og behagelige stoffer.

På hver sin måde er Ease, Everyday Showgirl og Dark Summer æstetiske reaktioner på en turbulent tid. De kommer på hver sin måde til at præge modebilledet til Spring/Summer 2027.

STOCKHOLM / OAK ISLAND GALLERY OSLO / NORWEGIAN FASHION WEEK

EASE

Ease is a trend that blows over the city as a light breeze with softened contours, airy layers of textiles and soft tailoring. The collections here radiate calm and match across the individual items in a feeling of ease from morning to evening. The colour range in the soft tailoring look is typically held in tones of the same colour - greyish,

beige, bluish or greenish nuances are combined tone-on-tone.

The look is excessively relaxed, which is emphasized by the completely loose silhouettes, often loungewear-inspired. Elements that are wrapped, draped or worn like a robe are essential in the Ease theme, where the ideal look is effortlessly elegant. The materials, for example waffle qualities or or-

ganza - as well as the aforementioned use of colour - soften the urban, tailor-like design elements that are glimpsed under the light structures and comfortable fabrics.

In their own way, Ease, Everyday Showgirl and Dark Summer are aesthetic reactions to a turbulent time. The three trends will shape the fashion landscape for Spring/Summer 2027.

FASHION FAIRS

SPRING/SUMMER 27

5 - 6 JULY

MODEFABRIEK ZAANDAM TAETS ART & EVENT PARK, ZAANDAM PAND 43,500

3 - 5 AUGUST CIFF COPENHAGEN BELLA CENTER, F-088

7 - 13 AUGUST

MOTEUKE OSLO - UTRO AGENCY SAGVEIEN 23C, 0459 OSLO, INNG, 1C

10 - 14 AUGUST

STOCKHOLM FASHION WEEK NACKA STRAND, ROOM 708

16 - 18 AUGUST

FASHION FAIR VEJLE DGI HUSET VEJLE

WONDERJEANS

CLOSE TO MY HEART

KEYWORDS EASE

Effortless elegance

Light and airy

Summer in the city

Soft tailoring

Airy, light layers

Low stimuli

Clean lines

Overly casual

Minimalistic

Flexible wardrobe

Colour match & harmony

UDSTILLINGSPODIER

LÆKRE, NUTIDIGE MATERIALER OG FARVER TIL SHOWROOOMS, MESSER OG BUTIKKER.

LØSNINGER FRA IDÉ TIL

FÆRDIGT PRODUKT –MED ET MODERNE OG UP-TO-DATE SNEDKERI.

PODIE.DK ER EN DEL AF

SNEDKERVIRKSOMHEDEN REBUILDIT, SOM I MANGE ÅR HAR DESIGNET, UDVIKLET OG PRODUCERET INVENTAR TIL UDSTILLINGER, BUTIKKER OG SHOWROOMS. KREATIVE

Nedhængt stativ som monteres på væggen Kontakt os for yderligere oplysninger om vores Black-Line inventar system Introduktionspris for det nedhængte stativ: kun kr. 2495,-

Moderne mannequiner fra vores M-Collection i varm, etnisk afrikansk brun nuance Der findes flere positioner i denne serie. Pris kr. 3595,Pris i standard farve ivory: kr. 3195,-

Messing og sort overflade skaber eksklusivitet Udsnit fra en nyindrettet og eksklusiv butik, skabt med vores sorte inventarsystemer med messingdetaljer. Kontakt os for mere information.

Vi tilbyder specialmaling af vores mannequiner i multi-etniske nuancer. Muligt på næsten alle modeller mod et tillæg på kr. 400,- pr. mannequin.

HEAD OFFICE

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Tilbud på gadestativ 90 cm kr. 2995,- (normalpris kr. 3895,-)

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Find mere inspiration på vores hjemmeside eller ring gerne til os på 70 25 25 85

Skovalleén 34 | 4800 Nykøbing F. | Denmark | Telefon: + 45 7025 2585 www.europeanmannequins.com | mail@emshop.dk

Alle priser er stykpriser i DKK ekskl. moms og ab fabrik DK-4800 Nykøbing F. Der tages forbehold for trykfejl. Priserne er gældende til 15. september 2026. Forbehold for udsolgte varer.

circulation is 7,000 copies

*Analyses show that in average each copy of a trade magazine has five readers.

PRICES

Full page advert 20,000 DKK (2,700 EURO)

Format full page: 225 mm x 297 mm + 5 mm bleed

Dobble-page advert 30,000 DKK (4,000 EURO)

Format full page: 450 mm x 297 mm + 5 mm bleed

Prices are plus VAT

CIRCULATION

7.000 eksemplarer / 7,000 copies

Distribution countries: Denmark, Norway, Sweden and Finland

Publication date: January 19, 2027

EDITORIAL FOCUS

Fashion trend Autumn/Winter 27/28

Outdoorsy! Winter Edition

PUBLISHER/EDITOR

Helle Mathiesen +45 4243 3492

helle@mathiesenmedia.dk

Elsebeth Pugflod Lamare +45 4243 0352

elsebeth@mathiesenmedia.dk

Lingerie & Loungewear SALES

Chic inner layers and hot summer beach styles

AF HELLE MATHIESEN

Tag et kig på de inspirerende lingeritrends og udforsk den nye strandmode til Spring/Summer 2027. Take a look at the inspiring lingerie trends and explore the new beachwear looks for Spring/Summer 2027.

NU har samlet ny inspiration til indkøbet af næste sommers lingeri- og strandmode. Vi visualiserer trenden med nye billeder fra førende brands i lingeri- og undertøjssegmentet. Se også tendenserne på badekåber, badetøj, strandmode, solbriller, strandtasker og øvrige accessories til varme sommerdage på stranden, ved havnebadet eller poolen.

NU has selected brand new inspiration for retail buyers of next summer's lingerie and beachwear. The trends are visualized with new images from leading brands in the lingerie and underwear segments. Please, also enjoy the tendencies in bathrobes, swimwear, beachwear, sunglasses, beach bags and other accessories for warm summer days on the beach, by the pool or the harbour bath.

THEME

THEME

THEME

NORWEGIAN FASHION CENTER 7-13 aug/Room 4A-02 & 1A-08

STOCKHOLM FASHION DISTRICT 10-14 aug/Room 811

FASHION CENTER

HELSINKI 12-14 aug/1B4

VEJLE FASHION FAIR 16-18 aug/Booth 68

WIKI / TROFÉ AGENTS IN SCANDINAVIA

SWEDEN

Trofé

South & west district

Marcus Harrison Mobil: 0705-10 22 71 marcus.harrison@trofe.se

Trofé

Mid & north district

Åsa Carlsson Phone: 0705-10 22 73 asa.carlsson@trofe.se

Wiki Sverige marie@guldklimpen.se

Phone: 070-575 45 47

DENMARK

Trofé & Wiki

Bjarne Christensen Phone: +45 317 755 18 bc@bcagentur.dk

NORWAY

Trofé & Wiki

- South district

Cathrine Glede Phone: 0920 211 11 cathrine.glede@trofe.se

Trofé & Wiki

- North district

Finn-Tore Aune Mobil: 901 978 98 finntore.aune@trofe.se

SUOMI FINLAND

Trofé & Wiki

Kirsi-Marja Keskinen Auto: 040-900 47 79 kirsi-marja.keskinen@ trofe.se

THEME

THEME

HYPE THE DETAIL UDVIDER PÅ BEACHWEAR

Det danske fashion accessory brand Hype the Detail, som måske er mest kendt for blandt andet strømpebukser, modesokker og mesh-bluser med gittermønster, udvidede til sæsonen Spring/Summer 2026 sortimentet til også at omfatte bikinier og badedragter. Fornyelsen blev taget rigtig godt imod, og nu udvider Hype the Detail yderligere med flere nye bikini- og badedragtsstyles.

I forvejen tilbyder Hype the Detail en bred vifte af Essentials, herunder trusser, toppe, BH’er og indershorts. Hype the Detail er et brand fra JBS Textile Group A/S. Se mere på hypethedetail.dk

Danish fashion accessory brand Hype the Detail, perhaps best known for its tights, fashion socks and mesh blouses with a grid pattern, expanded its range to include bikinis and swimsuits for the Spring/Summer 2026 season. The renewal was very well received, and now Hype the Detail is expanding further with several new bikini and swimsuit styles.

Hype the Detail already offers a wide range of essentials, including panties, tops, bras and slip shorts.Hype the Detail is a brand from JBS Textile Group A/S. See more at hypethedetail.dk

AMBASSADOR1867 FOR THE BEACH AND POOL AREA

Elegante badekåber tilføjer stil til mænds look, når de indtager sommerens pool- og strandområder. Med garanti.

Elegant bathrobes add style to men's looks when they go to the pool and beach areas in summer time. Guaranteed.

Ambassador1867 har en bred produktgruppe med fokus på pyjamas, badekåber, boxershorts, slåbroks og homewear. Badekåberne kan bruges til pool og strand, for eksempel modellen Skagerak.

Skagerak er en elegant badekåbe fra Ambassador1867 i jacquardvævet, 100 % økologisk bomuld og stribet velour. Designet er moderne og rummeligt med sjalskrave, sidelommer, bindebælte og logobroderi. Velour på ydersiden afviser vand, mens frotté på indersiden sikrer høj absorbering. Blød, luksuriøs og perfekt til afslapning, mens du bevarer et stilfuldt look på ferien.

Den elegante badekåbe fra Ambassador1867 kommer med 10 års kvalitetsgaranti.

I Danmark udstiller Ambassador1867 som noget nyt på Herning-messen Formland, som har udviklet et fashion-område. Desuden udstiller Ambassador1867 på Herretøjsmessen i Vejle.

Ambassador1867 has a wide product group with a focus on pajamas, bathrobes, boxer shorts, dressing gowns and homewear. The bathrobes can also be used for the pool and beach, for example the Skagerak model. Skagerak is an elegant bathrobe from Ambassador1867 in jacquard weave, 100% organic cotton and striped velour. The design is modern and spacious with a shawl collar, side pockets, tie belt and logo embroidery. Velour on the outside repels water, while terry fabric on the inside ensures high absorption. Soft, luxurious and perfect for relaxing while maintaining a stylish look on holiday.

The elegant bathrobe comes with a guarantee, as Ambassador1867 offers a 10-year quality guarantee.

ABOUT AMBASSADOR1867

For over a century, Ambassador has been synonymous with refined craftsmanship and timeless elegance. Founded in 1867, the company has dedicated itself to creating garments that embody quiet luxury pieces made to elevate your everyday rituals.

The collections count pyjamas, satin boxer shorts, bathrobes, dressing gowns, and distinguished homewear designed to deliver unmatched comfort and effortless sophistication. Ambassador’s heritage is built upon unwavering values: exceptional quality, European craftsmanship, sustainability, and an uncompromising attention to aesthetic detail. Ambassador1867 proudly offers a 10-year quality guarantee and ensures responsible production by working primarily with certified 100% organic cotton and manufacturing exclusively within the European Union.

AMBASSADOR1867

Formland J 7330 / Herning Herretøjsmessen / Vejle

ambassador1867.com

THEME

MEY LAUNCHES BEACHWEAR FOR WOMEN

Den første capsule-kollektion til Spring/Summer 2027 har fokus på materialer af høj kvalitet, lækker æstetik og et totallook-koncept.

The first capsule collection for Spring/Summer 2027 focuses on high quality materials, stylish aesthetics and a holistic total look concept.

AF HELLE MATHIESEN

Den tyske undertøjskoncern Mey lancerer sin første beachwear capsule til kvinder. Kollektionen hedder "Coastal Bloom" og er inspireret af havet og kysten. Den kombinerer rene linjer med sofistikerede farvepaletter og materialer af høj kvalitet. Designet har en tidløs, minimalistisk æstetik og omsætter samspillet mellem elegance og lethed til et kommercielt levedygtigt sortiment.

Glimtende strandtøj kombineres med lette coverups, hvilket positionerer lookene i det underspillede luksussegment.

Capsule-kollektionen omsætter brandets signatur med høj kvalitet, håndværk og pasform til et nyt segment inden for beach- og resortwear. Alle styles er designet efter mix-and-match-princippet, hvilket muliggør fleksibel sortimentsplanlægning. En nem størrelsestilgang og optimerede konstruktionsdetaljer udvider kollektionens rækkevidde i faghandlen.

Lanceringen af capsule-kollektionen suppleres med en permanent tilgængelig NOOS-serie, hvilket styrker brandets kontinuerlige tilstedeværelse i detailhandlen på tværs af sæsoner. Samtidig tilfører Meys introduktion af beachwear til damer en ny drivkraft, der strategisk supplerer brandets eksisterende sortiment.

Under Copenhagen Fashion Week vil Mey være til stede med et pop-up showroom på Cabinn Apartments, Arne Jacobsens Allé 4, 2300 København.

SUMMARY

Mey is launching its first beachwear capsule collection for women. The “Coastal Bloom” collection is inspired by the sea and the coast, combining clean lines with sophisticated colour palettes and high-quality materials.

The designs feature a timeless, minimalist aesthetic and translate the interplay of elegance and lightness into a commercially viable range.

Shimmering beachwear is combined with lightweight cover-ups, positioning the looks in the understated luxury segment.

The capsule collection translates the brand’s signature commitment to quality, craftsmanship and fit into a new segment for Mey within beach and resort wear. All styles are designed according to the mix-and-match principle, facilitating flexible range planning. An easy-sizing approach and optimized construction details broaden the target audience reach in retail.

The launch of Mey's beachwear capsule is complemented by a permanently available NOOS range, thereby strengthening the brand’s continuous presence in retail across the seasons. It is also providing a fresh driving force that strategically complements Mey’s existing offering.

During Copenhagen Fashion Week, Mey will be present with a pop-up showroom at Cabinn Apartments on Arne Jacobsens Allé 4, 2300 Copenhagen.

For S/S 2027, Mey is launching its first beach and resort capsule collection for women under the name “Coastal Bloom”, combining mix-and-match styles, easy sizing and a complementary NOOS range

Mey / JBA Textil Agentur

Pop-up showroom, Cabinn Apartments at Arne Jacobsens Allé 4, 2300 Copenhagen

MODE in Vejle mey.com

BUSINESS HAPPENS IN VEJLE

TEX-STIL IN VEJLE

FABRICS, YARNS, EMBROIDERY & HANDICRAFTS TRADE FAIR 8-10 AUGUST 2026

SATURDAY 10-18 / SUNDAY 9-18 / MONDAY 9-16

HERRETØJSMESSEN IN VEJLE

MEN’S FASHION, UNDERWEAR, OUTERWEAR & ACCESSORY TRADE FAIR 9-10 AUGUST 2026

SUNDAY 9-18 / MONDAY 9-16

MODE-MESSEN IN VEJLE

WOMEN’S FASHION, OUTERWEAR, LINGERIE & ACCESSORY TRADE FAIR 16-18 AUGUST 2026

SUNDAY 9-18 / MONDAY 9-18 / TUESDAY 9-15

Mange danske modebutikker modtager allerede vores gratis nyhedsmail med inspirerende nyt om udstillerne. Gå ikke glip af spændende nyt om kollektioner, virksomheder og agenturer i branchen. Tilmeld dig i dag! Du skal blot maile til charlotte@nord-fair.dk DGI HUSET VEJLE, INDGANG VEST, VESTRE ENGVEJ 57, 7100 VEJLE PHONE: +45 45 89 12 77, MAIL: CHARLOTTE@NORD-FAIR.DK WEB: NORD-FAIR.DK ER G I STE R N O !W

THEME

Wiki of Scandinavia fortsætter som del af Trofé

WIKI OF SCANDINAVIA CONTINUES AS PART OF TROFÉ WIKI

Wiki of Scandinavia, der står bag mærkerne Wiki og Lady Avenue, er overtaget af svenske Trofé. Her glæder CEO Camilla Hjertén sig til at fortsætte udviklingen af alle brands i koncernen.

Wiki of Scandinavia with the brands Wiki and Lady Avenue, is acquired by Swedish Trofé. CEO Camilla Hjertén is looking forward to continuing the development of all brands.

TROFÉ WIKI

BC Agentur

MODE i Vejle, stand 68 trofe.se

- Vi er meget glade for at byde Wiki og Lady Avenue velkommen til vores aktiviteter i Borås. Gennem opkøbet kombinerer vi stærke ekspertiseområder – Trofés lange erfaring som et førende brand inden for dameundertøj, badetøj og nattøj og Wiki of Scandinavia’s stærke position inden for badetøj og eksklusivt nattøj i silke og bambus, udtaler Camilla Hjertén, CEO i Trofé. Hun tilføjer:

- Opkøbet er en vigtig del af vores langsigtede vision om at opbygge en stærk og attraktiv modevirksomhed med kvinder i fokus. Ved at kombinere vores respektive styrker skaber vi nye muligheder for produktudvikling, innovation og vækst, samtidig med at vi beskytter de værdier, der har gjort vores brands værdsatte gennem årene. Fremadrettet ser vi store muligheder for at styrke vores position på både eksisterende og nye markeder. Vi opbygger et endnu stærkere tilbud, hvor kvalitet, komfort og elegance går hånd i hånd.

I Danmark er det BC Agentur ved Bjarne Christensen, der varetager salget på begge brands, og han viser nyhederne til Spring/Summer 2027 på MODE-messen i Vejle.

SUMMARY

- We are very pleased to welcome Wiki and Lady Avenue to our activities in Borås. Through the acquisition, we combine strong areas of expertise – Trofé’s long experience as a leading brand within women’s underwear, swimwear and nightwear and Wiki of Scandinavia’s strong position within swimwear and exclusive nightwear in silk and bamboo, says Camilla Hjertén, CEO of Trofé. She adds:

- The acquisition is an important part of our long-term vision to build a strong and attractive fashion company with women in focus. By combining our respective strengths, we create new opportunities for product development, innovation and growth, while protecting the values that have made our brands valued over the years. Looking ahead, we see great opportunities to strengthen our position in both existing and new markets. We are building an even stronger offering where quality, comfort and elegance go hand in hand.

In Denmark, BC Agentur by Bjarne Christensen is responsible for sales for both brands, and he will be showing the new products for Spring/Summer 2027 at the MODE fair in Vejle.

THEME

140 years of expertise, tradition and excellence

ANITAs fem forskellige linjer - Anita since 1886, ROSA FAIA, Anita maternity, Anita active og Anita care - fokuserer på kvinders behov og velvære.

ANITA’s five different ranges - Anita since 1886, ROSA FAIA, Anita maternity, Anita active and Anita care - are focusing on the needs and wellbeing of women.

- Siden 1886 har vores familieejede virksomhed stået for enestående pasform, komfort og kvalitet. Tiderne og udfordringerne har ændret sig - men denne grundlæggende ambition vil altid være med os, siger Georg Weber-Unger, idet han ser tilbage på virksomhedens historie. Han driver i dag ANITA sammen med sine sønner Johannes Weber-Unger og Georg Weber-Unger (Junior), og de repræsenterer den femte generation af familien.

ANITA står for 140 års ekspertise, tradition og ekspertise inden for produktion af undertøj. Men virksomheden er meget mere end det – fokus er på kvinders behov og velvære. Denne filosofi afspejles i de fem serier: Anita since 1886, ROSA FAIA, Anita maternity, Anita active og Anita care. ANITA er lingeri og beachwear med højt komfortniveau og skarp sans for design og æstetik. ANITAs produkter er designet til alle kvinder, i op til store skålstørrelser, og ANITA følger kvinder gennem graviditet, amning og efterfødsel og giver optimal præstation under træning. Anita care støtter kvinder gennem brystkræft med brystproteser af høj kvalitet og matchende lingeri og badetøj.

YDMYG BEGYNDELSE

Ernst Max Helbig grundlagde virksomheden

i centrum af Dresden i 1886. I starten blev der fremstillet blandt andet elastikker og seler. Kort efter fulgte korsetter og de første bh'er, som blev solgt i eksklusive lingeributikker.

I begyndelsen af 1920'erne overtog Max Helbigs søn, Dr. Walter Helbig, og hans kone Martha ledelsen af virksomheden. Fra starten spillede kvinder en afgørende rolle i udviklingen af familieforetagendet. Det var Martha Helbig, der valgte navnet ANITA, som stammer fra en korsetbutik på det tidspunkt.

Med 300 syersker og et årligt salg på 17 millioner Rigsmark voksede virksomheden til at blive den førende leverandør af specialkorsetter på det tyske marked i 1930. Forretningen blomstrede, indtil produktionsfaciliteterne blev fuldstændig ødelagt af bombninger under krigen.

I 1945 der taget initiativ til en ny begyndelse i Dresden. Samtidig blev Christine, ejernes datter, draget mod vest - til Brannenburg i Oberbayern, hvor hun og hendes mand, Dr. Heinrich Weber-Unger, etablerede en lokation til Anita Dr Helbig GmbH. I 1971 blev de oprindelige produktionsfaciliteter i Dresden ultimativt nedlagt.

INNOVATION OG VELVÆRE-FOKUS

Dr. Christine Weber Unger fortsatte traditionen med Dresden-undertøj i Brannenburg. Den be -

skedne startkapital bestod af brugte symaskiner og symønstre, og det første produktionssted var et gammelt slotsbryggeri. Med sit exceptionelle iværksætterinstinkt og talent for innovation flyttede ANITAs grundlæggers barnebarn firmaets fokus endnu stærkere mod kvinders unikke behov. Hun begyndte at tænke på ANITA-produkter til specialiserede og innovative nicher. Hun så, der var et presserende behov, og udviklede fra 1960'erne undertøj og badetøj til gravide og ammende mødre.

Dr. Christine Weber-Unger satte endnu en milepæl, da en af hendes medarbejdere fik diagnosen brystkræft og måtte opereres – herefter udviklede hun de første stofbrystproteser og kort tid efter skabte hun bh'er, hvor proteserne kunne integreres. De første silikonebrystproteser blev sat i produktion i begyndelsen af 1970'erne.

I 1990 overtog Georg Weber-Unger virksomheden fra sine forældre og begyndte at udvide ANITAs internationale rækkevidde, senere med hjælp fra sine to sønner. Salgs- og produktionsselskaber blev etableret over hele verden.

I Danmark er ANITA repræsenteret af Ssport ApS, der har showroom i Skodsborg.

SUMMARY

- Since 1886, our family business has stood for outstanding fit, comfort and quality. Times and challenges have changed – but this aspiration will always remain with us, says Georg Weber-Unger, looking back on the company's history. Today, he runs ANITA together with his sons Johannes Weber-Unger and Georg Weber-Unger (Junior), representing the fifth generation of the family. ANITA stands for 140 years of expertise, tradition, and excellence in underwear manufacturing. But the company is much more than that – its focus is on the needs and wellbeing of women. This philosophy is reflected in its five ranges: Anita since 1886, ROSA FAIA, Anita maternity, Anita active and Anita care. ANITA comprises lingerie and beachwear with a high level of comfort and a keen sense of design and aesthetics. But more than this, ANITA products are designed for all women, up to big cup sizes, and they accompany women through pregnancy, breastfeeding and postnatal recovery, and provide optimal performance during exercise. Anita care supports women through breast cancer with high- quality breast forms and matching lingerie and swimwear. Ernst Max Helbig founded the company in the centre of Dresden in 1886. Initially, elastic bands, braces and supports were manufactured the -

re. Soon afterwards, corsets and the first bras followed, which were sold in upmarket lingerie shops. In the early 1920s, Max Helbig's son Dr Walter Helbig and his wife Martha took over the management of the company. From the outset, women played a crucial role in the development of the family business. It was Martha Helbig who chose the name ANITA, which came from a corset shop at the time.

With 300 seamstresses and annual sales of 17 million Reichsmarks, the company grew to become the leading supplier of specialized corsetry on the German market by 1930. Business flourished until the production facilities were completely destroyed by bombing during the war. In 1945, a new beginning was initiated in Dresden. At the same time, Christine, the owners' daughter, was drawn to the west – to Brannenburg in Upper Bavaria, where she and her husband Dr Heinrich Weber-Unger established a location for Anita Dr Helbig GmbH. In 1971, the original production facilities in Dresden were ultimately expropriated. Dr Christine Weber Unger continued the Dresden underwear tradition in Brannenburg. The modest seed capital consisted of salvaged machines and sewing patterns, and the first production site was an old castle brewery. With her exceptional entrepreneurial instinct and flair for innovation,

BEST BOUTIQUE BRAND AWARDS

2026:

ANITA named best-selling brand in seven countries

During the Salon International de Paris trade fair, ANITA was once again recognized by the Intima Group as the top-selling brand in various categories.

For 2026, Anita active once again won the top spot in all participating European countries along with the USA and Canada in the category of Sports Bras. ANITA also impressed the specialist retailers in the categories of Large Cups and Swim & Beachwear, achieving first place for both categories in Spain as well as for Swim & Beachwear in Canada.

With its two brands, Anita since 1886 and Rosa Faia, the ANITA Group ranked among the top five in four countries for Large Cups, in all seven countries for Swim & Beachwear, and in four countries for Bra Sets.

ABOUT THE ANITA GROUP

ANITA Dr. Helbig GmbH, a family-owned company based in Brannenburg, Bavaria, is an international market leader in the women's lingerie, swimwear and breast care sector. ANITA offers an extensive range of beachwear, lingerie, sports and nursing bras, as well as specialist bras and breast prostheses.

The ANITA Group distributes its products in over 60 countries worldwide, has 20 subsidiaries, including six of its own production facilities, and employs 1,600 people.

The company's seven production sites in Europe and Asia produce to the highest European quality standards.

the granddaughter of ANITA’s founder shifted the company’s focus even more strongly towards the unique needs of women. She began to think about ANITA products in specialised and innovative niches. She recognized a pressing need and, starting in the 1960s, developed underwear and swimwear for expectant and nursing mothers.

Dr Christine Weber-Unger set another milestone when one of her employees was diagnosed with breast cancer and had to undergo surgery – she developed the first fabric breast forms, and soon afterwards created bras into which the forms could be integrated. The first silicone breast forms went into production in the early 1970s.

In 1990, Georg Weber-Unger took over the company from his parents and began to expand ANITA's international reach, later with the help of his two sons. Sales and production companies were established worldwide.

In Denmark, ANITA is represented by Ssport ApS. The showroom is located in Skodsborg.

Outdoorsy!

THEME

OUTDOORSY SUMMER 2027

NU præsenterer et stærkt og inspirerende udvalg af det nye overtøj til Spring/Summer 2027. God fornøjelse!

NU presents a strong and inspiring selection of new outerwear styles for Spring/Summer 2027. Enjoy!

OUTDOORSY SUMMER 2027

Norwegian Fashion Center showroom 3D-01

Stockholm Fashion District showroom 702

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