FASHION TREND AUTUMN/WINTER 26/27 ISSUE NO. 01 JAN/FEB 2026
CIFF preview A/W 26/27 THEMES:
Outdoorsy! Winter Edition Lingerie & Loungewear
PEOPLE · FASHION · MARKET · BUSINESS · BR ANDS · TR ADE FAIRS · SHOWROOMS · CFW SHOW SCHEDULE
olymp.com
Meet Us at Pitti Uomo. Autumn/Winter 2026 Pitti Uomo, Firenze · 13–16 January 2026 Fortezza da Basso · Padiglione Centrale · NEW: Piano Terra (A/6-8, B/5-7) CIFF, København · 27–29 January 2026 Bella Center · Center Blvd. 5 · 2300 København · CIFF Village B2-112/113/114
Contact Denmark Larsen Agentur +45 64 76 32 38 larsen@olymp.com
Contact Norway Tec Trading AS +47 95 49 80 77 roger.johansen@olymp.com
Contact Sweden JW Agency AB +46 73 51 83 42 0 joakim.wallon@olymp.com
INVITE! We are introducing Larsen Agentur’s brand new and bold showroom in CIFF Village Bella Center
SHOWROOM B2 - 112 / 113 / 114 New AW26 collections in town from
OLYMP / DIGEL / MEYER We are looking forward to welcoming you!
Contact Kasper Larsen / info@larsen-agentur.dk / +45 6476 3238 / larsen-agentur.dk
MEYER / M5 / MMX - AGENTS IN SCANDINAVIA DENMARK Larsen Agentur Kasper Larsen info@larsen-agentur.dk +45 6476 3238
NORWAY TeC trading AS Roger André Johansen roger@tectrading.no +47 9549 8077
SWEDEN Menswear for Sweden AB Kenny Gustafsson kgagenturer@gmail.com +46 723 959 286
FINLAND MP Finland Oy Markus Pettersson markus@laakso.net +35 850 5406 763
DIGEL AGENTS IN SCANDINAVIA DENMARK Larsen Agentur Kasper Larsen info@larsen-agentur.dk +45 6476 3238
NORWAY Digel AG Heiko Arend h.arend@digel.de +49 160 9016 1520
SWEDEN Menswear for Sweden AB Pelle Hedblom prhedblom@gmail.com +46 706 449 718
FINLAND Sarka Agencies Oy Marko Utriainen marko.utriainen@muagency.fi +35 844 501 0545
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Au t u m n / Wi n te r 2 0 2 6 CIFF F-054 Fo r m l a n d D 3 376 A g e n t u r Ø s te r b æ k Ka r i n a Ø s te r b æ k H e r m a n n a g e n t u ro e s te r b a e k @ g m a i l .c o m +45 6171 0645
FRISTED by charlotte mansted & himalaya
Au t u m n / W i n te r 2 0 2 6 CIFF F-054 Fo r m l a n d D 3 3 76 A g e n t u r Ø s te r b æ k Ka r i n a Ø s te r b æ k H e r m a n n a g e n t u ro e s te r b a e k @ g m a i l .c o m +45 6171 0645
LEDER · EDITORIAL
Leder/Editorial NU med endnu mere overblik og indsigt i moden
I 2026 har NU-magasinet eksisteret i 14 år, og vi går ind i det nye år med en lille konceptfornyelse. NU har ikke længere et vendbart format med interiør og mode fra hver sin ende. Vi har valgt at gøre niche-mediet endnu mere fokuseret og dermed endnu mere niche-orienteret. Det betyder, at vi fremover zoomer helt ind på modebranchen og alle de kategorier, der hører til i den verden. Vi dedikerer mere spalteplads til nyheder fra leverandører inden for damemode, herremode, fodtøj og accessories. Vi udvider temaet Outdoorsy Winter til 18 sider. NU’s trendtema breder sig over 38 sider; som indkøber kan du glæde dig til et tydeligt overblik på de nye farver, tendenser og kollektioner fra et bredt udsnit af branchens mange brands. I mediebranchen findes der i dag masser af hurtige nyheder og overskrifter. Men vi tror på, at der også er behov for det modsatte: For fordybelse, brancheindsigt og høj kvalitet. Og dermed behov for et fagligt magasin, der får lov at leve længe hos modtagerne, ganske enkelt fordi mediets indhold er interessant, inspirerende og vedkommende. Indpakningen i form af lækkert design trykt på kvalitetspapir forstærker oplevelsen. I modebranchen er pendanten til et nichemedie som NU slow fashion. NU udkommer kun hvert halve år, men til gengæld i et gennemarbejdet format. Så tag dig nu bare tiden til at nyde NU og lad gerne magasinet ligge fremme i butikken, så hele personalet kan få glæde af det.
MODEBRANCHEN.
· I S S U E N O. 0 1 2 0 2 6 · 1 2
NU giver dig overblik og indblik - god læselyst!
NU with even more fashion overview and insight
In 2026, NU Magazine has been around for 14 years, and we’re stepping into the new year with a slight refresh of our concept. No longer featuring a reversible format with interior and fashion content from opposite ends, we’ve chosen to make our niche media even more focused and specialized. This means we’re zooming even more in on the fashion industry and its categories. We are dedicating more space to news from suppliers in womenwear, menswear, footwear, and accessories. Our Outdoorsy Winter theme is expanded to 18 pages. NU’s trend section spans over 38 pages; as a buyer, you can look forward to a clear overview of the new colours, trends, and collections from a wide range of fashion brands. In today’s media landscape, there’s no shortage of quick news and headlines. But we believe there’s also a need for the opposite: in-depth insights, industry knowledge, and high-quality content. For a trade magazine that stands the test of time, simply because the content is interesting, inspiring, and relevant. NU is wrapped in a sleek design and printed on quality paper which enhances the experience. In the fashion industry, slow fashion is the equivalent of a niche media like NU: published only twice a year, but in a carefully crafted format. So take your time to enjoy NU, and feel free to leave it in the fashion store for the benefit of the whole team. NU provides you with overview and insight - enjoy!
Happy reading! Helle Mathiesen Publisher / Editor in Chief
alberto-pants.com
PANTS WE LOVE SINCE 1922
OVERVIEW
Kolofon/Colophon PUBLISHER
NEXT ISSUE Publication date July 21, 2026 Editorial deadline
Mathiesen Media,
June 25, 2026
Østergade 27a, DK-7400 Herning
Material deadline print-ready adverts
t +45 4243 3492, mathiesenmedia.dk
June 29, 2026
Editor in Chief: Helle Mathiesen, e helle@modebranchen.nu
ADVERTISING
EDITORIAL FOCUS Fashion trend Spring/Summer 2027 Themes:
Elsebeth Pugflod Lamare
Outdoorsy! Summer edition
t +45 4243 0352
Lingerie & Loungewear
e sales@modebranchen.nu
Beach & Swim 2027
PRICES Full page advert
COVER PHOTO
20,000 DKK (2,700 EURO) Dobble-page advert 30,000 DKK (4,000 EURO) Prices are plus VAT
DESIGN Ja-da.dk Art Director: Marie Louise Boelslund
PRINT Reklametryk, reklametryk.dk
camel active EMEA Bültel Worldwide Fashion GmbH & Co. KG Rheiner Str. 28, 48499 Salzbergen Germany Outdoor Casual Wear camelactive.com
CIRCULATION
camel active
7.000 eksemplarer / 7,000 copies
CIFF Village showroom B0-105
Distribution countries:
Center Boulevard 5
Denmark, Sweden, Norway and Finland
DK - 2300 Copenhagen camel active Woman
MODEBRANCHEN.
· I S S U E N O. 0 1 2 0 2 6 · 1 4
Tom Jørgensen +45 2121 8999 Distribution: The NU magazine is distributed in
camel active Men
cooperation with Dansk Fashion and Textile.
René Vinther
dmogt.dk
+45 6136 40050
AUTUMN / WINTER 2026
CIFF COPENHAGEN 27–29 JAN 2026 WOMEN TOM JØRGENSEN MOBILE +45 21 21 89 99 MAIL MAPS@MAIL.DK MEN BJARNE SVANE MOBILE +45 29 91 29 86 MAIL SVANEAGENCY@OUTLOOK.COM
NORWEGIAN FASHION WEEK 30 JAN – 05 FEB 2026 WOMEN & MEN HEDDA HJØRNEVIK MOBILE + 47 97 72 02 06 MAIL HEDDA@MAC-JEANS.NO
STOCKHOLM FASHION WEEK TRADE 02– 06 FEB 2026 WOMEN CARITA HILDÉN MOBILE +46 709 20 83 88 MAIL C.HILDEN@MAC-JEANS.COM MEN AGENCIES / AGENTS WELCOME
MAC-JEANS.COM
OUTDOORSY / FJÄLLRÄVEN
DIVERSE/VARIOUS
70
FASHION TRENDS & COLOURS A/W 26/27
16+18
INDHOLD/CONTENT
12
LEDER/EDITORIAL
118
LINGERIE & LOUNGEWEAR A/W 26/27
142
OLARS ULLA
130
OUTDOORSY WINTER 2026
34
PREVIEW AARHUS FASHION WEEK
64
PREVIEW FORMLAND
42
PREVIEW MODE & HERRETØJSMESSEN
32
PREVIEW MUNICH FABRIC START
40
PREVIEW TEXWORLD PARIS
112
SEA RANCH & REDGREEN WOMAN
30
SHOWROOMS IN COPENHAGEN
38
TIGER OF SWEDEN
28
TRADE FAIRS IN DENMARK
LINGERIE & LOUNGEWEAR / MEY
TIGER OF SWEDEN
· I S S U E N O. 0 1 2 0 2 6 · 1 6
118
70
130 70
70
OUTDOORSY / LUHTA
CPHFW SHOW SCHEDULE A/W 26/27
130 OUTDOORSY / FUCHS SCHMITT
26
FASHION TRENDS / AMUST
AMBASSADOR SINCE 1867 FASHION TRENDS / DAYDREAM BY MAC
126
118 LINGERIE & LOUNGEWEAR / ROSA FAIA
IN ALPHABETIC ORDER
38
MODEBRANCHEN.
130
FASHION TRENDS / CG - CLUB OF GENTS
OVERVIEW
Indhold/Content
DESIGNED IN FINLAND & CALIFORNIA
HANDMADE IN PORTUGAL
The
ROMA SLIPPERS
Visit Us
“I´ve worn them with my favorite dress to a party, but I also take trash out in them.”
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CIFF COPENHAGEN C1-060
HELSINKI MALIBU TOKYO SYDNEY BARCELONA LOS ANGELES
60
IN ALPHABETIC ORDER
AMUST
50
BETTY BARCLAY
56
BIANCA
48
BITTE KAI RAND
140
CAMEL ACTIVE
110
COZE AARHUS / LAURIE
54
ESTHEME / PIRO
146
FUCHS SCHMITT
46
HERZENS
52
HIMALAYA & FRISTED by charlotte mansted
116
IVY OAK
139
KOPENHAKEN
60
LARSEN AGENTUR / OLYMP / DIGEL / MEYER
66
MARC CAIN / GURU AGENCY
44
MEPHISTO / SHOEFEVER
128
MEY
108
NÜ DENMARK
62
OLYMP
22+24
PREVIEW CIFF
144
REGN
58
TOM TAILOR
114
VIBAE
108
NÜ
VIBAE
114
66
MARC CAIN
AMUST
36
54
140
44
MEPHISTO
CAMEL ACTIVE
· I S S U E N O. 0 1 2 0 2 6 · 1 8 MODEBRANCHEN.
36
DIGEL / LARSEN AGENTUR
22
CIFF / CIFF VILLAGE
ESTHEME
OVERVIEW
Indhold/Content
AUTUMN WINTER 26
A / W S E E
Y O U
2 6 A T
N E W S C I F F
C L A I R E W O M A N . C O M
C 4 - 0 9 2
ARTIKEL · ARTICLE
INTRODUCING: WHERE THE EVERYDAY BECOMES EXTRAORDINARY CIFF SUPER er titlen på CIFF i januar 2026, og messen hylder kreativiteten i hverdagen. Under the heading CIFF SUPER, CIFF’s January edition will be a tribute to creativity in everyday life.
AF HELLE MATHIESEN
Som en del af den igangværende CIFF City-serie (udgave 5) gentænker CIFF til januar 2026 en af de mest velkendte dele af det moderne liv - supermarkedet. Inspireret af retail-kulturens visuelle sprog - med hylder som udstillinger, stregkoder som kunst og kvitteringer som poesi forvandler CIFF SUPER handel til kultur og design til hverdagsliv. - I denne sæson bliver stregkoden en smuk, kulturel kode. En kvittering læses som et vers, et lille stykke hverdagspoesi, der printes og udveksles mellem hænder. Emballagen bliver kreativitetens byggesten, forklarer CIFFs kreative team.
MODEBRANCHEN.
· I S S U E N O. 0 1 2 0 2 6 · 2 2
10 CORSO COMO X CIFF Indgangen til CIFF 66 bliver forvandlet gennem et særligt samarbejde med den ikoniske milanesiske konceptbutik 10 Corso Como. For første gang bringer 10 Corso Como sin verdensberømte multi-brand oplevelse og kunstneriske sans til København genfortolket i et nordisk perspektiv. Et 600 kvadratmeter stort oplevelsesrum fusionerer mode, design, skønhed, bøger
og livsstil i en kurateret udstilling med skandinaviske brands udvalgt af 10 Corso Como. Også 10 Corso Comos egen Signature-kollektion og en café velegnet til fordybelse kommer til at indgå i oplevelsen. - 10 Corso Como har altid handlet om dialog mellem mode, kunst og kultur. At åbne CIFF 66 med deres univers er både et statement og en hyldest til kreativ udveksling. Samarbejdet bygger bro mellem Milano og København – mellem kulturarv og innovation, siger CIFF-direktør Sofie Dolva.
SAMARBEJDE MED COPENHAGEN FASHION WEEK Til Fall/Winter 2026 udvider CIFF sit samarbejde med Copenhagen Fashion Week og er endnu engang vært for NEW TALENT-showroomet, der til januar bliver en del af selve messen. NEW TALENT inkluderer navne som OpéraSPORT, CMMN SWDN, MKDT Studio, Herskind og Forza Collective, der transmitterer deres modeshow live fra CIFF under modeugen. Tilsammen repræsenterer NEW TALENT nordisk designs næste generation.
WE WELCOME CIFF VISITORS AT FIRST AND SECOND FLOOR! 1863 by Eterna: B1-104/105 2GO: B5 - 102 5th. Avenue: B5 - 113 A Adno: B3 - 107 / 108 Aetrex: B4 - 110 AGL: B3 - 107 / B3 - 108 Alberto : B1 - 101 Alberto Golf: B1 - 101 ALPE: B5 - 103 Alpha: B3 - 204 / 205 Alpina: B5 - 113 Amalie Røge Hove: B3 - 210 AMBER & JUNE: B0 - 208 Andesites: B3 - 107 / 108 Andres Sarda: B2 - 201 Angro: B1 - 107 Angulus: B4 - 113 Angulus Kids: B4 - 114 Anne Sofie Madsen: B3 - 204 / 205 NEW! ANOTHER # TREND : B5 - 103 Apollo: B1 - 107 Ara: B3 - 103 / 104 Aydo Studios: B3 - 107 / B3 - 108 Azzezo: B5 - 102 B B.Copenhagen : B1 - 201 b.tempt'd: B2 - 203 B.Young : B6 - 101 Bama: B5 - 102 Bamboo: B1 - 107 Bandi: B5 - 102 Barbour: B0 - 106 / 107 Barbour International: B0 - 106 / 107 Beagles: B2 - 117 Bear Design: B2 - 117 Berntson: B1 - 107 Bertoni: B1 - 109 Betty & Co: B0 - 208 Betty Barclay: B0 - 208 Bianca: B2 - 202 NEW! Bibilou: B3 - 101 BILLI BI: B4 - 115A + 115B BioStep: B5 - 113 Bison: B0 - 110 Blend : B6 - 101 Bonnetje: B3 - 206 / 207 NEW! Boras : B5 - 113 Born and Raised af 1968: B5 - 113 Bosweel: B2 - 115 Brandtex: B1 - 201 Brax Men: B0 - 101 / 102 Brax Women: B0 - 101 / 102 BRÜHL: B2 - 118 Bugatti: B2 - 105 / 106 bumper: B3 - 102 BURLINGTON: B3 - 110 / 111 C C-ro: B3 - 212 Camel Active Men: B0 - 105 Camel Active Women: B0 - 105 Canson: B2 - 118 CAPRICE: B5 - 105 Carl Gross: B1 - 102 Casual Friday : B6 - 101 Cavaliere: B1 - 106 CG - Club of Gents: B1 - 102 Charm of London: B2 - 117 Ciso: B1 - 201 Cotonel: B2 - 208 COXX: B5 - 113 Cream : B6 - 101 Crocs: B3 - 105
CULT BOLT: B3 - 107 / 108 Culture : B6 - 101 D Damella: B2 - 208 Daniel Ray: B5 - 102 Dansk Mode & Textil: B2 - 215 Desoto Men: B1 - 101 Digel: B2 - 112 / 113 / 114 NEW! DL SPORT: B3 - 102 Dockers : B3 - 112 / 113 Drops: B4 - 112 Duffy: B5 - 116 E Effekt: B5 - 102 ELOMI: B2 - 203 EnergySole: B4 - 110 Escape Nordic: B4 - 112 Esgano Schuhe: B4 - 183 ETAGE: B3 - 212 Eterna : B1 - 104 / 10 Eurex By Brax: B0 - 101 / 102 FALKE BØRN: B3 - 110 / 111 FALKE DAME: B3 - 110 / 111 FALKE HERRE: B3 - 110 / 111 FALKE SPORT: B3 - 110 / 111 FANTASIE: B2 - 203 F Festival Strømper: B2 - 283: Fiebig: B2 - 108 Fine Chaos: B3 - 209 NEW! FLY LONDON : B5 - 104 Frandsen: B1 - 202 Frank Lyman : B0 - 212 Fransa : B6 - 101 FRED & FREDRICO : B5 - 104 Fred Perry: B0 - 104 FREYA: B2 - 203 Froddo: B4 - 106 FUCHS SCHMITT: B0 - 101 / 102 Fynch - Hatton : B2 - 104 G Gabor: B4 - 10 GANT Footwear: B3 - 117 Garcia: B2 - 111 Gardeur: B2 - 206 Gellett Design: B2 - 11 Genuins : B3 - 107 / 108 GEOX : B2 - 104 Gerba Jewelry: B1 - 106 Gestuz: B6 - 101 GIL BRET: B0 - 208 Glintborg : B5 - 113 Gnious: B1 - 110 Godske: B1 - 202 Green Comfort: B4 - 110 H Habella: B1 - 202 Haflinger: B4 - 185 Hajo: B2 - 108 Hansen & Jacob: B1 - 106 Heatkeeper: B1 - 107 Herzens B2-214 NEW! Hirsch: B4 - 185 Hk Handskkompaniet: B4 - 112 House of Sajaco: B4 - 112 Hr Birk: B1 - 106 I I´cona: B1 - 202 ICHI: B5 - 121 Inwear : B6 - 001 It's Bagged: B3 - 203 NEW! IVY OAK B6-001 J JBA Textilagentur: B2 - 209 Jensen Women: B1 - 201 Johnny Bulls: B5 - 116 Joseph Ribkoff: B1 - 207 Junge: B2 - 205
DEAR BRANDS AND BUYERS! FREE COFFEE AND CROISSANTS IN CIFF VILLAGE EVERY MORNING DURING CIFF AT 09-10 AM
Junk De Luxe: B0 - 110 K Kaffe: B6 - 101 Kaffe Curve: B6 - 101 Lecomte: B2 - 206 L Legero: B4 - 104 Lindbergh: B0 - 110 Lindenmann: B2 - 104 LLOYD: B3 - 114 / 115 LLOYD Belts: B1 - 112 LLOYD Shoes Men: B1 - 112 Lola Cruz: B3 - 101 Lovable: B2 - 208 LUHTA: B2 - 212 + B2 - 282 Lundgaard: B3 - 212 Lycke Oslo: B4 - 112 Lyman by Frank Lyman: B0 - 212 M MAC Jeans: B0 - 202 MAC Jeans Men: B2 - 104 Marc Cain: B3 - 213 / 214 Marco Tozzi: B5 - 106 Marcus: B1 - 111 Marie Jo: B2 - 201 Marie Jo Intense: B2 - 201 Marie Jo L'Aventure: B2 - 201 Matinique : B6 - 001 MEPHISTO: B5 - 104 Messy Wekend: B3 - 116 NEW! MEY BODYWEAR: B2 - 209 Meyer: B2 - 112 / 113 / 114 NEW! MICHA: B2 - 213 Milestone Men: B1 - 101 MLGA Studio: B3 - 203 NEW! MMX: B2 - 112 / 113 / 114 NEW! Molly Jo: B1 - 202 Moods of Italy: B5 - 113 Morsø Clogs: B5 - 113 Morsø Lam : B5 - 113 Moschino: B2 - 107 Murk: B2 - 108 Mutka: B5 - 102 My Essential Wardrobe: B6 - 101 N N.Y.C. Sneakers: B5 - 113 Naki: B2 - 117 Navigazione Men: B0 - 209 Navigazione Women: B0 - 209 NEDBØR : B5 - 113 NeroGiardini: B4 - 112a New Canadian: B2 - 108 New Feet Medical Footwear: B4 - 109 Noen: B1 - 202 Normann: B1 - 202 North Pioneer: B4 - 112 NÜ: B3 - 211 NEW! Nümph: B2 - 109 / 110 NEW! O Olymp: B2 - 112 / 113 / 114 NEW! P Part Two : B6 - 001 Peter Kaiser: B5 - 105 phenumb copenhagen: B5 - 117 Piu Woman: B0 - 209 Pius Gabor: B4 - 101 Playboy Footwear: B3 - 112 / 113 Portia: B2 - 108 Pre End: B1 - 110 PrimaDonna: B2 - 201 PrimaDonna Swim: B2 - 201 PrimaDonna Twist: B2 - 201 Primigi: B4 - 103 Puccini: B4 - 112 Pulz : B6 - 101 R R.A Denim Studio: B3 - 106 R.M.Williams: B3 - 112 / 113
R2: B2 - 118 Rabe: B2 - 206 Raphaela By Brax: B0 - 101 / 102 Red Point: B2 - 117 Remonte : B5 - 111 / 112 Replay Footwear: B3 - 112 / 113 Ricosta: B4 - 101 Rieker: B5 - 111 / 112 ril's: B2 - 212 + B2 - 282: Robell: B1 - 202 ROCKANDBLUE: B3 - 112 / 113 ROHDE: B4 - 108 ROKA London: B5 - 102 Rollingsoft: B4 - 101 Rugged Gear: B4 - 107 S S'questo: B2 - 207 SAINT JACQUES: B0 - 208 Saint Tropez: B6 - 001 Sarda: B2 - 201 Sea Barrier: B2 - 118 SERAFINI : B5 - 104 Shepherd of Sweden: B4 - 101 Shoedesign Copenhagen: B5 - 117 Signature: B1 - 201 Skechers: B5 - 119 SKVULP : B5 - 113 Soaked: B6 - 001 Sockwell: B4 - 110 SOFTINOS: B5 - 104 SoHo nyc.: B5 - 113 Solid: B6 - 101 Soulmate: B2 - 213 + B2 - 280 soyaconcept: B3 - 201 / 202 STAMM: B4 - 205 Studio 73: B1 - 106 Studio Flør: B3 - 208 NEW! Sunday: B1 - 202 SUNWILL: B1 - 108 Superfit : B4 - 104 T Tamaris: B5 - 118 That´s Me: B1 - 202 The chesterfield brand: B5 - 102 The HOFF Brand: B3 - 107 / 108 The Monte: B4 - 112 Tia: B1 - 202 Timberland: B4 - 103 Toni Dress: B2 - 202 NEW! TONI PONS : B5 - 104 Torstai: B2 - 212 + B2 - 282 Totes: B4 - 112 U U.S.STAR 1938: B5 - 113 UNISA : B5 - 104 Urban Fly : B5 - 11 Urban Pioneers: B3 - 109 V Van de Velde: B2 - 201 Vera Mont: B0 - 208 Viking: B4 - 102 W Wacoal: B2 - 203 Waldläufer: B5 - 180 wasabiconcept: B3 - 201 / 202 Wonderjeans: B2 - 207 Wonders: B3 - 102 Woodroe: B5 - 102 Wushu Ruyi: B3 - 101 X XQ Footwear: B1 - 107 Xtreme Sockswear: B1 - 10 Z Zeades Monte Carlo: B1 - 107 Zen : B5 - 113 Source: CIFF Village, December 2025
ARTIKEL · ARTICLE
ORANGE FØRER AN Farven orange definerer CIFF SUPER. Orange er energisk, varm og ekstremt synlig. Farven er symbol på opmærksomhed og netværk, på bevægelse og entusiasme. Som et signallys kommer orange til at pulsere gennem hver eneste hal på CIFF 66 farven påkalder sig de besøgendes opmærksomhed, den opfordrer os til at komme nærmere, engagere os og deltage.
MODEBRANCHEN.
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SUMMARY
This January, CIFF 66 returns to Bella Center Copenhagen with a bold new edition: CIFF SUPER, a celebration of creativity found in the everyday. As part of the ongoing CIFF City series (vol. 5), this season reimagines one of the most familiar parts of modern life - the supermarket. Inspired by retail culture’s visual language - shelves as galleries, barcodes as art, and receipts as poetry – CIFF SUPER transforms commerce into culture and turns design into daily life. - This season, the beauty of the barcode becomes a cultural code. A receipt reads like a verse – a small piece of everyday poetry, printed and passed between hands. The packaging becomes the building blocks of creativity, CIFF’s creative team explains. Marking one of the most anticipated moments of CIFF 66, the entrance to the fair will be transformed through a special collaboration with the iconic Milanese concept store, 10 Corso Como. For the first time, 10 Corso Como brings its world-renowned multi-brand experience and artistic sensibility to Copenhagen - reinterpreted through a Nordic lens. The 600 sqm experiential space will merge fashion, design, beauty, books, and lifestyle in a curated showcase of Scandinavian brands selected by 10 Corso Como, alongside 10 Corso Como Signature collection and an immersive café experience. - 10 Corso Como has always been about a dialogue between fashion, art, and culture. To open CIFF 66 with their universe is both a statement and a celebration of creative exchange. This collaboration bridges Milan and Copenhagen, heritage and innovation, says CIFF Director Sofie Dolva. For Fall/Winter 2026, CIFF deepens its collaboration with Copenhagen Fashion Week, once again hosting the NEW TALENT showroom - now as a part of the main fair. This season’s lineup includes standout names such as OpéraSPORT, CMMN SWDN, MKDT Studio, Herskind and newcomer Forza Collective, who will also present their runway show live from CIFF during the fashion week. Together, they represent the next generation of Nordic design. Orange defines CIFF SUPER – it’s energetic, warm, and unapologetically visible. It’s the colour of attention and connection, of movement and enthusiasm. Like a signal light, it pulses through every hall of CIFF 66, calling visitors to look closer, engage, and take part.
CIFF Bella Center Copenhagen 27-29 January 2026 ciff.dk ABOUT CIFF Founded in 1993, CIFF (Copenhagen International Fashion Fair) is Northern Europe’s leading fashion trade event, a biannual destination that connects global buyers, brands, and industry leaders. Through innovation, design, and collaboration, CIFF continues to redefine the trade fair experience as a cultural platform for creativity and commerce. Exhibiting industry leaders at CIFF 66: BESTSELLER, DK Company, Soya Group, Vernon Sport, Blender Agency, Sjöklint Agency, Welcome, Complex Minds and many others
CIFF 27-29 JANUAR 2026 CIFF VILLAGE B3-212 Nor wegian Fashion Week 30 JANUAR-5 FEBRUAR 2026 Nor wegian Fashion Center Rom A3-03 Fashion Week Trade 2 - 8 FEBRUAR 2026 Stoc kholm Fashion District Stand 908
Industrivej
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DK
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Skanderborg
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MODE i Vejle 17 FEBRUAR 2026 DGI Huset Stand 84
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info@cero-etage.dk
Copenhagen Fashion Week celebrates 20 years in business
Photo from Copenhagen Fashion Week
OVERVIEW
CPH Fashion Week
Fejringen af organisationens 20 års fødselsdag handler ikke kun om at skue tilbage på opnåede resultater. Vi skal også reflektere over den rolle, Copenhagen Fashion Week kan spille for fremtidens mode, siger CEO Cecilie Thorsmark. Celebrating the organization's 20th birthday is not just about looking back on achieved results. We also have to reflect on the role Copenhagen Fashion Week can play for the future of fashion, CEO Cecilie Thorsmark says. AF HELLE MATHIESEN
- De seneste par år har været ekstremt udfordrende for branchen og har sat alles modstandsdygtighed på prøve. På trods af dette har den nordiske modescene fortsat udviklet sig til et globalt kraftcenter, og jeg er stolt af, at Copenhagen Fashion Week har været med til at udvikle den rejse, siger Cecilie Thorsmark, CEO for Copenhagen Fashion Week. Begge 2026-udgaver af Copenhagen Fashion Week vil blive ledsaget af en række internationale projekter, der vil blive annonceret i løbet af året. Med et rekordstort antal besøgende forventet til både januar- og augustudgaverne, vil året kulminere i en unik aktivering, der hylder de nordiske kreatives indflydelse på global skala. Fejringen vil blive ledsaget af en bog, der indfanger de seneste 20 år med Copenhagen Fashion Week. I bogen vil man også kunne læse om organisationens vision for de kommende år.
MODEBRANCHEN.
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AW26 BRAND LINE-UP Copenhagen Fashion Week indleder sit jubilæum under AW26-udgaven. Programmet indledes med den officielle Opening Cocktail mandag aften den 26. januar 2026 og slutter med den officielle jubilæumsmiddag torsdag den 29. januar. Programmet vil løbe fra den 27.-29. januar med en brand line-up, der præsenterer nogle af de mest retningsbestemte, globalt berømte brands. Blandt sæsonens højdepunkter er en tilbagevenden af 2024 Zalando Visionary Award-vinderen Paolina Russo, 2024 FTA Franca Sozzani Debut Talent-vinderen Nazzal Studio samt det debuterende danske herretøjsmærke O. Files. Holzweiler er annonceret som Copenhagen Fashion Week Homecoming Slot til januar 2026; en særlig anerkendelse tildelt et nordisk brand, der vender tilbage til CPHFW-programmet efter sæsoner med modeshows i udlandet.
SUMMARY - The past few years have been extremely challenging for the industry, testing the resilience of everyone involved. Yet despite this, the Nordic fashion scene has continued to evolve into a global force, and I’m proud that Copenhagen Fashion Week has been part of chartering that journey, Cecilie Thorsmark, CEO of Copenhagen Fashion Week says. Both 2026 editions of Copenhagen Fashion Week will be accompanied by a series of international projects to be announced throughout the year. With a record number of visitors expected for both the January and August editions, the year will culminate in a unique activation honoring the impact of Nordic creatives on a global scale, accompanied by a book capturing the last 20 years of Copenhagen Fashion Week and its vision for the years ahead. Copenhagen Fashion Week will commence its anniversary during the AW26 edition. Beginning with the official Opening Cocktail hosted on the Monday evening, 26 January and ending with the official Anniversary Dinner on the Thursday 29 January, the schedule will run from 27-29 January with a brand line up that presents some of the most directional, globally celebrated brands. Among the highlights of the season are the return of the 2024 Zalando Visionary Award winner Paolina Russo, the 2024 FTA Franca Sozzani Debut Talent winner Nazzal Studio as well as the debuting Danish menswear brand O. Files. Holzweiler is announced as the Copenhagen Fashion Week Homecoming Slot for January 2026; a special recognition awarded to a Nordic brand returning to the CPHFW schedule after seasons of showing abroad.
AW26 BRAND LINE UP Aiayu Alis Anne Sofie Madsen CPHFW NEWTALENT Baum und Pferdgarten Bonnetje CPHFW NEWTALENT Caro Editions Fine Chaos Forza Collective Gestuz Henrik Vibskov Herskind Holzweiler Homecoming Slot MKDT Studio Nazzal Studio Nicklas Skovgaard CPHFW NEWTALENT Alumni O. Files OpéraSport Paolina Russo Ranra Rave Review Skall Studio Sson One To Watch Stem CPHFW NEWTALENT Studio Constance One To Watch Sunflower Taus One To Watch The Garment Source: COPENHAGEN FASHION WEEK
Please note that most shows are by invite only. Visit copenhagenfashionweek.com for more information on time schedule and venues
MENSWEAR AUTUMN / WINTER 2026
MEET US AT CIFF B6-002
OVERVIEW
DENMARK
Trade fairs in FASHION & LIFESTYLE TRADE FAIRS IN DENMARK TEX-STIL 10-12 January, 2026 DGI-Huset in Vejle Vestre Engvej 57, Vejle nord-fair.dk FORMLAND 25-27 January, 2026 MCH Messecenter Herning Vardevej 1, Herning
D. 3. - 5. FEBRUAR 2026
formland.dk CIFF 27-29 January, 2026 Bella Center
Center Boulevard 5, Copenhagen ciff.dk
SAVVAERKET
HERRETØJSMESSEN 01-02 February 2026 DGI-Huset in Vejle
Søren Nymarks Vej 8A, 8270 Højbjerg
Vestre Engvej 57, Vejle nord-fair.dk
MERE END 100 BRANDS SAMLET
AARHUS FASHION WEEK
Se udstilleroversigten her: aarhusfashionweek.dypaang.dk
03-05 February 2026 Søren Nymarks Vej 8A, Højbjerg
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MODEBRANCHEN.
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Savvaerket in Aarhus aarhusfashionweek.dypaang.dk MODE 15-17 February, 2026 DGI-Huset in Vejle Vestre Engvej 57, Vejle nord-fair.dk
OBS Please check on the trade fair’s website for opening hours, exhibitor lists and updates
munichfabricstart.com
bluezone.show
COPENHAGEN
OVERVIEW
Showrooms in ARTIC AGENCY
CABINN APARTMENTS, ARNE JACOBSENS ALLÉ 4, 2300 KØBENHAVN S Princess goes Hollywood, Rino & Pelle
BESTSELLER
LINDENCRONES PAL Æ, BREDGADE 26, 1260 KØBENHAVN. Carmakoma, JDY, Lil’ Atelier, Lmtd, Name It, Only, Only & Sons, Only & Sons Junior, Only Girl, Only Mini, Pieces , Vero Moda, Vero Moda Curve, Vila HOLMEN, GALIONSVEJ 39, 1437 KØBENHAVN. Jack & Jones, Jack & Jones Kids
ADINA APARTMENT HOTEL COPENHAGEN, AMERIK A PL ADS 7, 2100 KØBENHAVN Angoor, AROVESCIO, CAMBIO, Catnoir
FASHIONVETERAN
CHOKOL ADEFABRIKKEN, L APL ANDSGADE 11, 2300 KØBENHAVN S CHIMI, Edblad, G-star, G-star Junior, Superdry
PVH BRANDS DENMARK DANNESKIOLD-SAMSØES ALLÉ 55, KØBENHAVN K Calvin Klein, Tommy Hilfiger
REDGREEN WOMAN, SEARANCH RISHØJ & DE LORENZO SANDTOFTEN 10B, 2820 GENTOFTE Banana Moon, Christian Lacroix, Coccinelle, Guess, Guess Jeans, HAVEONE, Imperial, Inuikii, JOTT, Lexington, Lyle & Scott, Mandarina Duck, OKKIA, Please, Rich & Royal, Simone Pérèle, Wolford
SEJTHEN AGENTUR
NYHAVN 43D, KØBENHAVN
CABINN APARTMENTS, ARNE JACOBSENS ALLÉ 4, 2300 KØBENHAVN S Anna Montana, Kartner, Lebek
HUGO BOSS
WEBER JENSEN TRADING
FREEQUENT
STØBERIGADE 12, KØBENHAVN
JMS TRADING COMPANY
A-HOUSE COPENHAGEN, K0003, ISLANDS BRYGGE 79, 2300 KØBENHAVN Comma, FTC, Monari, Raffaello Rossi
CL ASSENSGADE 31, 2100 KØBENHAVN Ø Amaze
ØENS PAKHUS
KLØVERBYEN RAFFINADERIVEJ 6-10, KØBENHAVN Companys Outlet, Les Deux, Signal, Underprotection JVM Agencies: Goorin Bros, Michael Kors, Schiesser, Seidensticker
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BREDGADE 25B ”PANDEK AGEHUSET”, KØBENHAVN K EA7 Emporio Armani, A|X ARMANI EXCHANGE, Barbed Vintage, EMPORIO ARMANI, JOHN RICHMOND, Just Cavalli, Richmond X, VERSACE JEANS COUTURE
MOSEDALVEJ 11, 2., 2500 VALBY
FASHION PARTNERS
MODEBRANCHEN.
NORTHERN EUROPE FASHION COMPANY
LINDGREENS ALLÉ 12, KØBENHAVN Björn Borg, Lacoste, Oscar Jacobson, Roy Robson CPH Fashion Group: Caruso, Daniele Fiesoli, Duno, Doucals, Eton, Fedeli, Kired, Lottusse, National Standard, Philippe Model, Tiger of Sweden, Tombolini, Tramarossa, Vilebrequin Jensen Agentur: Aeronauticas militare, Antica Cuiorio, Caliban, Dore Dore, Ferrante, Gierremilano, Paolo Vitale, Teleria Zed, Tintoria Mattei 954
NN07 GALIONSVEJ 35, KØBENHAVN K/ NN07 CONCEPT STORE, GL. MØNT 7, KØBENHAVN K
OBS Listen er ikke komplet, men bygger på de oplysninger, NU har haft til rådighed ved redaktionens slutning. Bemærk, at flere aktører har dagene booket med kundeaftaler. Det er derfor en god idé at kontakte de enkelte leverandører i forvejen. Leverandører, der i næste udgave af NU ønsker at komme på listen over showroomaktører, kan sende en mail til helle@modebranchen.nu
Strategic repositioning of summer term Fagmessen fremrykker sin sommerdato fra og med 2026 og finder derfor sted den 21.-23. juli 2026 med fokus på metervarer til A/W 27/28. The trade show brings forward its summer date in 2026 and onwards, thus taking place from July 21-23, 2026 with a focus on fabrics for A/W 27/28.
AF HELLE MATHIESEN
MUNICH FABRIC START Exhibitions GmbH reagerer på udviklingen i modecyklusserne og repositionerer sin sommermesse, der finder sted seks uger tidligere med start i 2026. Med den nye planlægning bekræfter messen sin rolle som klar sæsonstarter og skaber to optimalt koordinerede præsentationsplatforme pr. sæson. Beslutningen er truffet efter intensive diskussioner med udstillere, besøgende og branchepartnere, og målet er at tage hensyn til de forskellige kollektionscyklusser i tekstil- og modebranchen og at tilbyde en tidlig og pålidelig ordreplatform. For de følgende år fra 2027 og fremefter er fokus på at have en fast dato i begyndelsen af juli.
REAKTION PÅ FEEDBACK - Markedets dynamik kræver fleksibel og fremadskuende planlægning. Ved at fremrykke sommerdatoen reagerer vi direkte på feedback fra vores partnere og sikrer, at prøvekollektionerne kan præsenteres på det optimale tidspunkt for at garantere bedst mulig effektivitet, udtaler Florian Klinder, Managing Director i MUNICH FABRIC START Exhibitions GmbH. VIEW Premium Selection supplerer MUNICH FABRIC START med to datoer, der er perfekt skræddersyet til forskellige tidspunkter og markedskrav: en sen reVIEW og en meget tidlig preVIEW.
MODEBRANCHEN.
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SUMMARY MUNICH FABRIC START Exhibitions GmbH is reacting to the development of the fashion cycles and is repositioning its summer trade show which will take place six weeks earlier, starting in 2026. With the new scheduling, the trade fair confirms its role as the clear season starter and creates two optimally coordinated presentation platforms per season. The decision is made after intensive discussions with exhibitors, visitors and industry partners, and the aim is to consider the different collection cycles in the textile and fashion business and to offer an early and reliable ordering platform. For the following years from 2027 onwards, the focus is on having a fixed date at the beginning of July. - The dynamics of the market require flexible and forward-looking planning. By bringing forward the summer date, we are responding directly to feedback from our partners and ensuring that the sample collections can be presented at the optimal time to guarantee efficient collection creation and ordering, states Florian Klinder, Managing Director at MUNICH FABRIC START Exhibitions GmbH. The VIEW Premium Selection complements MUNICH FABRIC START with two dates that are perfectly tailored to different timings and market requirements: a late reVIEW and a very early preVIEW.
Photos: MUNICH FABRIC START
ARTIKEL · ARTICLE
MUNICH FABRIC START:
With this strategic step, MUNICH FABRIC START is positioning itself as the clear starter of the season
The next trade show dates at a glance MUNICH FABRIC START The Source / Bluezone & Keyhouse SPRING.SUMMER 27 27 - 29 January 2026 MOC - Event Center Messe München MUNICH FABRIC START The Source / Bluezone & Keyhouse AUTUMN.WINTER 27/28 21 - 23 July 2026 MOC - Event Center Messe München reVIEW AUTUMN.WINTER 27/28 1 + 2 September 2026 Dampfdom Motorworld Munich preVIEW SPRING.SUMMER 28 1 + 2 December 2026 Dampfdom Motorworld Munich munichfabricstart.com ABOUT MUNICH FABRIC START
MUNICH FABRIC START is one of the leading international trade shows for fabrics and accessories. Twice a year, it presents a high-calibre portfolio of basic and fashion fabrics, accessories and sourcing solutions for the entire textile and fashion industry. The trade show network includes the denim trade show BLUEZONE, the innovation hub KEYHOUSE and the sourcing platform THE SOURCE.
Meet us at CIFF 27-29 January Showroom B2-202 Anna Juhlin | M +46 723 007734 | anna.juhlin@bianca.de www.bianca.de
ARTIKEL · ARTICLE
120+ brands på Aarhus Fashion Week Med over 120 brands på tværs af livsstilsbranchen - mode, sko, accessories og boliginteriør - er rammerne i Savvaerket sat for nogle travle indkøbsdage.
Aarhus Fashion Week Savvaerket Søren Nymarksvej 8A, Højbjerg
With more than 120 brands from across the lifestyle business - fashion, shoes, accessories and interior - the setting in Savvaerket is set for some busy buying days.
3.-5. februar 2026 aarhusfashionweek.dypaang.dk
Photo: Aarhus Fashion Week / Dypång
MODEBRANCHEN.
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AF HELLE MATHIESEN
Aarhus Fashion Week samler igen modebranchen på Savvaerket i Højbjerg – næste gang den 3.–5. februar 2026. Savvaerket ligger 10 minutters kørsel fra Aarhus C. - Aarhus Fashion Week er en lukket B2B-salgsmesse målrettet professionelle indkøbere, der vil handle målrettet og effektivt i en professionel, komfortabel ramme. Konceptet er, at udstillere og indkøbere på forhånd har aftalt møderne, kollektionerne ses fysisk, og ordrerne lægges på stedet. Resultatet er komprimerede, eksklusive og hyggelige indkøbsdage, hvor sæsonens trends, materialer og drops samles under ét tag. By-nær placering, gratis parkering og et overskueligt set-up giver ro til skarpe valg - og fart på beslutningerne, mens de giver mening, udtaler projektleder Stine Borggaard fra arrangøren Dypång.
HELE LIVSSTILSBRANCHEN Messen er fuldt booket med 120+ brands på tværs af livsstilsbranchen mode, sko, accessories og boliginteriør. - For indkøbere betyder det, at butikken kan kurateres på tværs af kategorier på én dag. For udstillerne betyder det kvalificerede møder, høj træfsikkerhed – og ordrer, der lander samme dag, konstaterer projektlederen. På spørgsmålet om, hvorvidt der sker nyt på messen i februar 2026, svarer Stine Borggaard afslutningsvist: - Vi finpudser Aarhus Fashion Week i 2026 med tydeligere flow og et imø-
dekommende værtskab, der gør dagen både effektiv og behagelig: nem ankomst, god forplejning og en atmosfære, hvor man kan arbejde fokuseret og mødes uformelt. Udviklingen sker i tæt dialog med udstillerne, så formatet følger behov og leverer konkret værdi på begge sider af bordet. Kort sagt – indkøberne kan glæde sig til en endnu mere strømlinet, relationsbåret messeoplevelse, der gør indkøb lettere, aftaler hurtigere og samarbejder stærkere.
SUMMARY Aarhus Fashion Week is fully booked with 120+ brands across the lifestyle industry - fashion, shoes, accessories and interior. - Aarhus Fashion Week is a trade fair aimed at professional buyers who want to manage their business in a targeted and efficient manner in a professional, comfortable setting. The concept is that exhibitors and buyers have arranged their meetings in advance, the collections are viewed physically, and orders are placed on site. The result is some compressed, exclusive and pleasant buying days, where the season's trends, materials and collections are gathered under one roof. The location close to Aarhus city, free parking and a clear set-up provide peace of mind for sharp choices - and decisions made while they make sense, says project manager Stine Borggaard from the organizer Dypång.
EDITION #163
BE PART OF IT! ILM-OFFENBACH.DE #ILMOFFENBACH
7 | 2 - 9 | 2 | 2026
AT THE LEADING FAIR FOR LEATHER GOODS, BAGS, LUGGAGE AND ACCESSORIES
ARTIKEL · ARTICLE
AMUST
Amust version 2.0
CIFF C2-043 Goodiez Düsseldorf amust.dk
I december 2024 overtog Jens Schøtt brandet AMUST, og i august 2025 lancerede han den første kollektion i AMUST’s nye regi. På CIFF i januar 2026 introducerer AMUST sin nye kollektion til AW26, der blandt andet indeholder casual støvler og cool sneakers. At CIFF in January 2026, AMUST will introduce its new collection for AW26, which includes causal boots and cool sneakers.
AF HELLE MATHIESEN
Jens Schøtt har tæt på livslang erfaring med sko-design. Han stiftede i sin tid det kendte danske skobrand Cashott, og nu er han igen tilbage på banen med eget brand. Jens Schøtt ser frem til at præsentere indkøberne på CIFF for AMUST til AW26. - Kollektionen har fokus på blødt skind, ægte uld i de forede modeller, gummi- og rågummisåler samt forarbejdning i høj kvalitet - alt er produceret i Portugal eller Spanien. AMUST’s modeller har en rigtig god og komfortabel pasform. Til AW26 kommer vi med en delikat farverække bestående af mange flotte brune toner samt en smuk brownrose. Looket vil jeg karakterisere som cool og casual, siger Jens Schøtt. AMUST til AW26 kan opleves på CIFF og på skomessen Goodiez i Düsseldorf.
MODEBRANCHEN.
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Jens Schøtt has almost a lifetime of experience with shoe design. He founded the well-known Danish shoe brand Cashott, and now he is back on track with his own brand. Jens Schøtt is looking forward to presenting AMUST for AW26 to buyers at CIFF in January 2026. - The collection focuses on soft leather, genuine wool in the lined styles, rubber and raw rubber soles, and high-quality processing - everything is produced in Portugal or Spain. AMUST's styles have a perfect and comfortable fit. For AW26 we are introducing a delicate colour range consisting of many lovely brown tones and a beautiful brown rose. I would characterize the look as cool and casual, says Jens Schøtt. AMUST for AW26 can be experienced at CIFF and at the Goodiez shoe trade fair in Düsseldorf.
The materials are specifically selected for both elegance and long-lasting comfort. AMUST is created for women who value high quality, great design and a comfortable fit. Jens Schøtt, owner and designer
c a m pa i g n ag e n c i e s showrooms
Autumn — winter 2026
30 Years of Perfect Fit — Empowering Women with Style since 1996. Try it. Wear it. Love it. raffaello-rossi.de
WITH STEVE KIRCHNER GLOBAL WHOLESALE DIRECTOR AT TIGER OF SWEDEN
TIGER OF SWEDEN
ARTIKEL · ARTICLE · I S S U E N O. 0 1 2 0 2 6 · 3 8 MODEBRANCHEN.
Q/A
Q | Venligst beskriv Tiger of Sweden’s koncept og design-DNA A | I kernen af Tiger of Sweden ligger svensk skrædderi - præcist, raffineret og forankret i over et århundredes håndværk. Brandet er grundlagt i 1903, og med base i Stockholm udtrykker Tiger of Sweden sin identitet gennem skarpe snit, premium metervarer og en moderne garderobe designet til at modstå tidens tand. Vores positionering fusionerer Modern Craft – vi mestrer at skabe perfekte snit, shapes og teknisk innovation - med en contemporary wardrobe defineret af holdbarhed uafhængig af sæsoner, eksklusive pieces til hverdagen og en distinkt svensk attitude: minimalistisk, men fuld af karakter. Bæredygtighed er fundamental for vores tilgang, hvilket afspejles i vores engagement, ansvarlig produktion, bevidsthed om forbrug og transparens. Q | Hvad vil du gerne fremhæve i Tiger og Sweden’s nye kollektion til AW26? A | AW26 henter inspiration fra arketypiske rejser gennem Sverige - fra det bløde lys fra toget tidligt om morgenen til kontrasten mellem bylandskaber og den nordlige vildmark. Disse indtryk omsættes til selvsikre silhuetter, raffinerede teksturer og en intens følelse af modernitet på tværs af både herre- og dametøj. Ethvert look udstråler raffineret elegance og funktionelt design. Vores vigtigste produktsøjler for sæsonen inkluderer: Et reset på tailoring: Skarpere blokke med jakkesæt og mere strukturerede silhuetter til mænd; skulpturelle blazere og præcisionsskårne jakkesæt til kvinder - der redefinerer moderne formalitet, samtidig med at komfort og renhed i linjerne bevares. Outerwear hyldes som det "ydre udtryk" for tailoring: Tekniske og quiltede items konstrueret med formål, med vejrbestandige finishes og tailored skulderlinjer, der holder vores signatur synlig. Outerwear er også en udvidet kategori for Tiger of Sweden. Strikvarer og tekstur: Fra finmasket strik til rigt teksturerede styles og polstrede icons, der kombinerer komfort, håndværk og moderne funktionalitet. Nøgle-initiativer for brandet inkluderer til AW26 en fokuseret overtøjsstrategi - med en ny logo-patch-retning - og et marketingfremstød designet til at udvide brandrelevansen, samtidig med at Tiger of Sweden forbliver autentisk for vores eksisterende publikum. Q | CPH Fashion Group - med showroom i Øens Pakhus i København - er Tiger of Sweden’s nye agent i Danmark. Hvorfor er CPH Fashion Group og Tiger of Sweden et godt match? A | Vi er glade for samarbejdet med CPH Fashion Group som vores nye agentur i Danmark, hvor AW26 markerer deres første salgssæson i showroomet i Øens Pakhus. CPH Fashion Group er anerkendt for sin kuraterede ekspertise inden for men’s tailoring og moderne beklædning – et ideelt supplement til Tiger of Sweden’s heritage og vores engagement i snit, håndværk og contemporary wardrobing. Vi deler en fælles dedikation til håndværk, autenticitet og tidløst design, hvilket gør samarbejdet både naturligt og strategisk afstemt. Deres stærke netværk af danske forhandlere og supporterende medier understøtter vores ambition om at styrke vores tilstedeværelse i Danmark, forbedre showroom-præstationen og aktivere fængslende story telling om Tiger of Sweden’s evolution. Især i takt med, at vi forstærker Tiger of Sweden’s tailoring-fokus og introducerer en udvidet, præcisionsdrevet overtøjskategori til AW26.
Q | Please describe Tiger of Sweden’s concept and design DNA A | At the core of Tiger of Sweden lies Swedish tailoring - precise, refined, and rooted in over a century of craftsmanship. Founded in 1903 and based in Stockholm, the brand expresses its identity through sharp cuts, premium fabrics, and a modern wardrobe designed to stand the test of time. Our positioning merges Modern Craft - mastery of cut, shape, and technical innovation - with a Contemporary Wardrobe defined by seasonless longevity, elevated everyday pieces, and a distinctly Swedish attitude: minimalistic, yet full of character. Sustainability is fundamental to our approach, reflected in commitments to responsible production, mindful consumption, and transparency.
TIGER OF SWEDEN / CPH Fashion Group Showroom in Øens Pakhus, Lindgreens Allé, København tigerofsweden.com
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Q | CPH Fashion Group with showroom in Øens Pakhus in Copenhagen is Tiger of Sweden’s new agent in Denmark. Why is CPH Fashion Group and Tiger of Sweden a good match? A | We are pleased to partner up with CPH Fashion Group as our new agency in Denmark, with AW26 marking their first selling season in the Øens Pakhus showroom. CPH Fashion Group is recognized for its curated expertise within men’s tailoring and modern apparel — an ideal complement to Tiger of Sweden’s heritage and our commitment to cut, craft, and contemporary wardrobing. We share a mutual dedication to craftsmanship, authenticity, and timeless design, making the collaboration both natural and strategically aligned. Their strong network of Danish retailers and media supports our ambition to strengthen our presence in Denmark, elevate showroom performance, and activate compelling storytelling around the evolution of Tiger of Sweden — particularly as we amplify tailoring and introduce an expanded, precision-driven outerwear category for AW26.
TIGER OF SWEDEN
Q | What would you like to highlight in the new collection for AW26? A | AW26 draws inspiration from quintessential journeys in Sweden - from the soft early-morning train light to the contrast between urban landscapes and the northern wilderness. These impressions translate into confident silhouettes, refined textures, and a heightened sense of modernity across both menswear and womenswear. Every look embodies refined elegance and functional design. Our key product pillars for the season include: A tailoring reset: Sharper suit blocks and more structured silhouettes for men; sculpted blazers and precision-cut suits in womenswear - redefining modern formality while maintaining comfort and clarity of line. Outerwear is celebrated as the “outer expression” of tailoring: Technical and quilted pieces engineered with purpose, featuring weather-resistant finishes and tailored shoulder lines that keep our signature codes visible. This is also an expanded category for Tiger of Sweden. Knitwear & texture: From fine-gauge knits to richly textured styles and padded icons, merging comfort, craft, and modern functionality. Key brand initiatives for AW26 include a focused outerwear strategy - featuring a new logo-patch direction - and a marketing push designed to broaden brand relevance while remaining authentic to our existing audience.
ARTIKEL · ARTICLE
ENTER A NEW AGE OF SOURCING
Texworld Apparel Sourcing Paris
Texworld Apparel Sourcing Paris finder sted i Paris Le Bourget den 2.-4. februar 2026. I området The Initiatives Area møder innovation inspiration, når de besøgende tilbydes en ekstraordinær oplevelse af innovation i bevægelse. Texworld Apparel Sourcing Paris takes place at Paris Le Bourget, on February 2-4, 2026. In The Initiatives Area, innovation meets inspiration as visitors are offered an extraordinary experience of innovation in motion. AF HELLE MATHIESEN
Den 2.-4. februar 2026 inviterer Texworld & Apparel Sourcing Paris dig til at træde ind i en spændende ”in-between age”: hvor håndværk møder teknologi, hvor sourcing i nær-området omformer landkortet, og hvor nye alliancer skabes mellem producenter, leverandører og brands. Indtag din plads i det bevægelige landskab og begynd at skrive det næste kapitel inden for mode med Texworld Apparel Sourcing Paris.
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THE INITIATIVES AREA The Initiatives Area vender tilbage som et dynamisk rum, hvor kreativitet, eksperimentering og bæredygtighed mødes. Området er designet som en fordybende og samarbejdsorienteret zone og vil byde på innovative udstillere, livedemonstrationer og trendinstallationer, der giver de besøgende en direkte oplevelse af tekstilinnovation i bevægelse.
ABOUT TEXWORLD APPAREL SOURCING PARIS
Twice a year in Paris, in February and September, Texworld Apparel Sourcing Paris brings together 1,300 manufacturers from about 35 countries. Texworld Apparel Sourcing Paris is the largest event for fabrics and garment sourcing in Europe. The trade fair offers professional buyers from ready-to-wear fashion to luxury brands a global sourcing platform with a wide variety of products ranging from basics to the most creative and qualitative materials.
SUMMARY From February 2 to 4, 2026, Texworld Apparel Sourcing Paris invites you to step into an exciting in-between age: where craftsmanship meets technology, where near sourcing reshapes the map, and where new alliances are forged between mills, manufacturers and brands. Take your place in this moving landscape and start writing the next chapter of fashion with Texworld Apparel Sourcing Paris. The Initiatives Area returns as a dynamic space where creativity, experimentation and sustainability come together. Designed as an immersive and collaborative zone, it will feature innovative exhibitors, live demonstrations and trend installations, offering visitors a direct experience of textile innovation in motion.
TEXWORLD APPAREL SOURCING PARIS February 2-4, 2026 Paris Le Bourget texworld-paris.fr
VISIT OUR SHOWROOM
CIFF SHOWROOMS Bella Center B0-208 Center Boulevard 5 2300 Copenhagen
ARTIKEL · ARTICLE
LOKALE FAGMESSER MED FORTSAT SUCCES Messearrangøren Nord-fair har siden 1972 organiseret lokale fagmesser for dametøjsbutikker, lingeributikker og herretøjsbutikker samt for håndarbejdsbutikker, der sælger blandt andet garn, metervarer og broderikits. AF HELLE MATHIESEN
MODEBRANCHEN.
Lige meget, hvordan du styler dig udadtil, så er det det indre, der tæller. - JBS er det sikre valg, når det er det indre, der tæller. Noget alle kan bruge, udtaler salgs- og marketingchef Nicolai Hartung fra JBS Textile Group og henviser til en ny JBS-kampagne, som netop italesætter mottoet om, at det er det indre, der tæller. JBS er blandt udstillerne på Herretøjsmessen.
Vi besøger Herretøjsmessen i Vejle for at samle de fleste af vores herre-indkøb ét sted, og så har mit personale mulighed for deltage om søndagen, hvilket de også sætter pris på. Det er overskueligt, nemt, og vi sparer en masse tid med sælgerbesøg i butikken. B.COPENHAGEN
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Siden Nord-fairs etablering i 1972 har messearrangøren stået for over 600 messer. Branchen har fortsat brug for lokale fagmesser med mere fokus på handel og disponering end på generel inspiration. Messekoncepterne MODE-messen, Herretøjsmessen og Tex-Stil finder sted halvårligt, og udstillere og indkøbere bakker loyalt op om messerne sæson efter sæson. De omtalte messer er alle tre placeret i DGI-Huset Vejle. I den kommende sæson indleder Nord-fair med Tex-Stil allerede den 10.-12. januar 2026, hvorefter Herretøjsmessen foregår den 1.-2. februar 2026 efterfulgt af MODE-messen den 15.-17. februar 2026.
”Hos BTX synes vi, det er vigtigt at bakke op om MODE-messen, der har en interessant og loyal gruppe af indkøbere, som altid kommer til Vejle. Vi har en del kunder, der disponerer på messen, og for os giver det god mening at udstille med de nye kollektioner fra vores fem brands Jensen Women, Brandtex, Signature, CISO og B.Copenhagen” Ulrich Ingø, International Sales Manager i BTX Group.
Charlotte Schmidt-Hansen, indehaver af FR ANK i Rødding
Tex-Stil / 10.-12. januar 2026 Herretøjsmessen / 1.-2. februar 2026 MODE / 15.-17. februar 2026 nord-fair.dk
Ambassador - since 1867
We offer a 10 - year qua lity gua ran tee
Exclusivity & elegance since 1867
sleepwear · homewear · robes · bathrobes · pyjamas · boxer shorts TRADE FAIRS: PARIS / Salon International de la Lingerie / 17-19 January 2026 HAMBURG / Nord Dessous / 25-27 January 2026 COPENHAGEN / Copenhagen Fashion Week / 27-29 January 2026 (only by appointment T:+45 4032 4788) MUNICH / Supreme Body & Beach / 1-3 February 2026 NEUSS / Lingerie & Meer / 7-9 February 2026 Ambassador since 1867 · Humlebæk Strandvej 39 · 3050 Humlebæk · Denmark +45 4032 4788 · cm@ambassador1867.com · ambassador1867.com
ARTIKEL · ARTICLE
Q/A Mephisto og Shoefever har samarbejdet siden 2025, hvor Shoefever blev brandets officielle agent i Skandinavien og de baltiske lande. Mephisto and Shoefever have collaborated since 2025, when Shoefever became the brand's official agent in Scandinavia and the Baltic countries.
MEPHISTO
WITH NADEEM NOOR OWNER OF SHOEFEVER FASHION AGENCY AND AGENT FOR MEPHISTO
For mig handler succes om værdier som kvalitet, relationer og autenticitet. Med Mephisto bygger vi noget langsigtet i Skandinavien. Og det betyder meget, at mine børn, Zain og Aleena, er med i Shoefever og deler den sam me passion. Nadeem Noor, Shoefever
AF HELLE MATHIESEN
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Q | Hvordan samarbejder du med Mephisto? A | Shoefever dækker Danmark, Sverige, Finland, Island, Grønland og Baltikum, hvor vi repræsenterer alle Mephistos brands: Mephisto, Allrounder, Mobils og Sano. Vi arbejder med hele den kommercielle strategi i regionen - fra opbygning af brand awareness til B2B-salg, kundebesøg og kontinuerlig synlighed på messer som CIFF i København. For os var det et naturligt match. Mephisto står for kvalitet, komfort, tradition og moderne håndværk - værdier, som passer perfekt til vores marked. Q | Hvordan passer Mephisto ind i Shoefever’s portefølje - og hvorfor lykkes brandet i Skandinavien? A | Shoefever har siden 1993 repræsenteret stærke europæiske brands i Skandinavien, blandt andre UNISA, TONI PONS og FLY LONDON, og vi har opbygget et bredt netværk blandt mode-, livsstils-, og skobutikker samt stormagasiner. På Shoefevers hjemmeside kan indkøbere få et samlet overblik over vores kollektioner, booke møder og lære mere om de brands, vi arbejder med. Det er netop denne erfaring, der gør samarbejdet med Mephisto så stærkt. Mephisto tilfører noget helt unikt til vores portefølje: en premium komfortprofil, et internationalt renommé og et historisk DNA, som ingen andre brands kan matche. Mephisto er derfor et naturligt flagskib hos Shoefever. Brandet lykkes i Skandinavien, fordi forbrugerne her prioriterer autenticitet, kvalitet og funktionalitet. Når kunderne først oplever Mephisto’s håndværk og komfort, kommer de igen; det er brandets styrke.
Q | Hvad er Mephistos styrker i sommer- versus vinterkollektionerne? A | Mephisto har en stærk sæsonprofil hele året. I sommerkollektionen udmærker Mephisto sig med sandaler og lette walkers, hvor SOFT-AIR teknologien, stødabsorbering og åndbare materialer skaber en uovertruffen komfort. Det er modeller, som skandinaviske kunder bruger hver dag på arbejde, på ferier og i hverdagen. I vinterkollektionen leverer Mephisto noget helt særligt til det nordiske klima: Varme, robuste og moderne sko og støvler. De funktionelle såler, varme foringer og eksklusive skind gør vinterkollektionen både praktisk og elegant. Q | Hvilke nyheder og nøglestyles kan du fremhæve til AW26? A | Til AW26 har Mephisto udviklet en kollektion, der kombinerer moderne design med brandets ikoniske komfortunivers. De vigtigste AW26-temaer er: Letvægts-vinterstøvler med stærke, funktionelle såler, urban walkers med sporty detaljer, nye skindbehandlinger og naturinspirerede farver samt elegante hverdagsstøvler med rene, skandinaviske linjer. Q | Hvor kan indkøbere møde Mephisto på CIFF? A | Mephisto vil være til stede på CIFF til januar 2026 med brandets egen stand på messens grundplan, hvor vi viser AW26-kollektionen. Standen har et nyt og mere åbent layout, så indkøbere kan bevæge sig frit, opleve kollektionen og få en personlig præsentation. Derudover har Shoefever et fast showroom i Bella Center i CIFF Village året rundt. Information om vore brands og mulighed for booking af aftaler findes på vores hjemmeside, shoefever.dk. At vi har permanent showroom i Bella Center giver os mulighed for at kunne tage imod indkøbere både før, under og efter CIFF.
MEPHISTO Shoefever Fashion Agency CIFF B5-050
MEPHISTO
CIFF Village B5-104 Bella Center Copenhagen Fashion Trade Fair Stockholm Fashion District shoefever.dk mephisto.com
OM NADEEM NOOR
Nadeem Noor er grundlægger af og direktør for Shoefever Fashion Agency - et førende skandinavisk mode- og fodtøjsagentur med base i Bella Center, København. Siden 1993 har han opbygget et stærkt netværk i Norden og er i dag en af branchens mest erfarne profiler inden for premium sko og brandopbygning. Shoefever drives som en moderne familievirksomhed. Nadeems søn, Zain Noor, som er direktør i Shoefever, arbejder tæt sammen med faderen om salg, strategi og kunderelationer. Nadeems datter, Aleena, bidrager med visuel styling, content og forberedelse af kollektionspræsentationer. Sammen skaber de en dynamisk, fremtidsorienteret tilgang til virksomhedsdrift, hvor tradition og innovation mødes. I 2025 blev Shoefever udvalgt som Mephistos officielle agent i Skandinavien og Baltikum - et samarbejde, der bygger på fælles værdier om kvalitet, autenticitet og langsigtet udvikling.
ABOUT MEPHISTO
Mephisto is a lifestyle shoe brand for men and women. Founded nearly 60 years ago in France, and Mephisto’s shoes are still manufactured there. Available around the world in more than 80 countries – 18,000 points of sale and 900 Mephisto Concept Stores. Mephisto is a well-known footwear brand recognized for its high level of quality and comfort. Under the Mephisto umbrella are the brands Mephisto, Allrounder, Mobils, and Sano – all brands are represented by Shoefever Fashion Agency in Scandinavia and the Baltics.
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NADEEM NOOR, OWNER OF SHOEFEVER FASHION AGENCY AND AGENT FOR MEPHISTO: "Shoefever covers Denmark, Sweden, Finland, Iceland, Greenland and the Baltics, where we represent all of Mephisto's brands: Mephisto, Allrounder, Mobils and Sano. We work with the entire commercial strategy in the region - from building brand awareness to B2B sales, customer visits and with creating continuous visibility at trade fairs such as CIFF in Copenhagen. I think, there is a natural match between Shoefever and Mephisto. Mephisto stands for quality, comfort, tradition and modern craftsmanship - values that fit perfectly with our market. Shoefever has represented strong European brands in Scandinavia since 1993, including UNISA, TONI PONS and FLY LONDON, and we have built a broad network of fashion, lifestyle and shoe stores as well as department stores. On Shoefever's website, buyers can get a comprehensive overview of our collections, book meetings and learn more about the brands, we work with. It is precisely this experience that makes the collaboration with Mephisto so strong. Mephisto brings something truly unique to our portfolio: a premium comfort profile, an international reputation and a heritage DNA that no other brand can match. Mephisto is therefore a natural flagship for Shoefever. Mephisto is successful in Scandinavia because consumers here prioritize authenticity, quality and functionality. Once customers experience Mephisto’s craftsmanship and comfort, they come back; this is the most important strength of the brand. Mephisto has a strong seasonal profile all year round. In the summer collections, Mephisto stands out with sandals and lightweight walkers, where the SOFT-AIR technology, shock absorption and breathable materials create unrivaled comfort. These are models that Scandinavian customers use every day at work, on holidays and in everyday life. In the winter collection, Mephisto delivers something truly special for the Nordic climate: Warm, robust and modern shoes and boots. The functional soles, warm linings and exclusive leather make the winter collection both practical and elegant. For AW26, Mephisto has developed a collection that combines modern design with the brand's iconic comfort universe. The main AW26 themes are: Lightweight winter boots with strong, functional soles, urban walkers with sporty details, new leather treatments and nature-inspired colours, and elegant everyday boots with clean, Scandinavian lines. Mephisto will be present at CIFF in January 2026 on the brand's own stand at ground floor, where we will show the AW26 collection. The stand has a new and more open layout, so buyers can move freely, experience the collection and get a personal presentation. In addition, Shoefever has a permanent showroom in Bella Center in CIFF Village all year round. Information about our brands and the possibility of booking appointments can be found on our website, shoefever.dk. Having a permanent showroom in Bella Center allows us to welcome buyers both before, during and after CIFF".
MEPHISTO
SUMMARY
ARTIKEL · ARTICLE
HERZENS MED BÅDE NEUTRAL OG FARVERIG PALETTE
Herzens Sacha Panduro Agentur CIFF Village showroom B2-214 Bella Center Copenhagen herzens.com
HERZENS WITH BOTH A NEUTRAL AND A COLOURFUL PALETTE
Sacha Panduro Agentur, representing the German fashion house Herzens, has opened a new showroom in Bella Center.
HERZENS
Sacha Panduro Agentur, der repræsenterer det tyske modehus Herzens, har åbnet nyt showroom i Bella Center.
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AF HELLE MATHIESEN
- Jeg har valgt at rykke Herzens showroom ind i CIFF Village i Bella Center, fordi her er et godt flow af indkøbere, ikke mindst i forbindelse med CIFF. CIFF Village er ved at udvikle sig til igen at blive et stærkt omdrejningspunkt for de nordiske indkøbere af mode, og jo flere vi er, der bakker op om platformen, des stærkere bliver den, udtaler Herzens agent for Danmark, Norge, Sverige og Finland, Sacha Panduro. Hun tilføjer, at en del af hendes kunder i forvejen besøger andre brands på CIFF eller i CIFF Village, og derfor er det også en hjælp for Herzens forhandlere, at hun udstiller, hvor de færdes i forvejen.
af farver. Hver tredje måned lander der nye farver i butikkerne, hvilket får butikken til altid at virke frisk og ny, siger Sacha Panduro. - Herzens er en stærk leverandør, fordi kollektionen er så bred, at indkøberne kan vælge de farvetemaer og print ud, som matcher netop deres butik, stil og kundegrundlag. Du kan vælge en nordisk farvepalette med fokus dæmpede neutraler, eller du kan gå efter flere farver og Herzens smukke, unikke print, slutter Sacha Panduro. Oplev den nye AW26-kollektion fra Herzens i showroom B2-214 i CIFF Village.
SMUKKE FARVEVIFTER
- I have moved Herzens’ showroom to CIFF Village in Bella Center because there is a fine flow of buyers here, not least in connection with CIFF. CIFF Village is developing into a strong hub for Nordic fashion buyers again, and the more brands that support the platform, the stronger it will become, says Herzens' agent for Denmark, Norway, Sweden and Finland, Sacha Panduro. She adds that
- Jeg glæder mig meget til at præsentere Herzens flotte AW26-kollektion i de nye omgivelser her i showroom B2-214. Som altid kan indkøberne forvente en kollektion fra Herzens i virkelig lækre kvaliteter og en farverig palette. Der er fokus på blandt andet cashmerestrik og silkeskjorter, hvor Herzens er særligt stærke qua deres brede vifte
SUMMARY
some of her customers already visit other brands at CIFF or in CIFF Village, and therefore it is also helpful for Herzens' retail partners. - I am very much looking forward to presenting Herzens' beautiful AW26 collection in the new surroundings here in showroom B2-214. As always, buyers can expect a collection from Herzens in really sleek qualities and a colourful palette. The focus is on cashmere knitwear and silk shirts, where Herzens is particularly strong in terms of their wide range of colours. Every three months new colours arrive in the stores, which keeps the store looking fresh and new, says Sacha Panduro. - Herzens is a strong supplier because the collection is so broad that buyers can select colour themes and prints that match their store, style and customer base. You can choose a Nordic colour palette with a focus on muted neutrals, or you can go for more colours and Herzens' beautiful, unique prints, Sacha Panduro concludes. Experience the new AW26 collection from Herzens in showroom B2-214 in CIFF Village.
02 – 04.02.2026 PARIS LE BOURGET, FRANCE
Weaving the Future
Sourcing | Business | Solutions
texworld-paris.com
ARTIKEL · ARTICLE
Dansk designklenodie på vækstkurs DANISH DESIGN TREASURE ON GROWTH PATH NU har besøgt BITTE KAI RAND & Co. A/S og spurgt CEO Camilla Deichmann om planerne for fremtiden med Magasin som ejer. NU asked Camilla Deichmann, CEO at BITTE KAI RAND & Co. A/S, about the future strategy with Magasin as the owner.
FASHION TRADE FAIRS
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PREVIEW - AMSTERDAM 12TH JANUARY 2026 TWO DAYS - DÜSSELDORF 24TH-26TH JANUARY 2026 CIFF - COPENHAGEN 27TH-30TH JANUARY 2026 C-HALL C4-034 HARROGATE FASHION WEEK - HARROGATE 1ST-3RD FEBRUARY 2026 FASHION WEEK TRADE - STOCKHOLM 2ND-6TH FEBRUARY 2026 Fair Hall A STAND: 210 COTERIE - NEW YORK
AF HELLE MATHIESEN
- BITTE KAI RAND er et dansk designklenodie, som i mine øjne har et meget stort uopdyrket internationalt potentiale. Brandet er allerede til stede i store dele af Europa, og også i mindre udstrækning i for eksempel USA, men vi kan gøre meget mere for at øge væksten på eksisterende markeder, herunder på de store engelske og tyske markeder, og vi skal også ind på nye markeder, konstaterer direktøren forud for indsalget til sæsonen Autumn/Winter 2026. Camilla Deichmann ser desuden en anden mulighed for vækst, som hænger sammen med definitionen af BITTE KAI RANDs målgruppe. - Vi er rigtigt stærke i den del af kunde-segmentet, der hedder 45+. Vi vil gerne udbrede kendskabet til BITTE KAI RAND blandt yngre kvinder i alderen 35-55 år. Her er der en gruppe købestærke og erhvervsaktive kvinder, som hidtil ikke har haft så meget blik for BITTE KAI RAND, og det vil jeg gerne være med til at ændre, siger Camilla Deichmann, der understreger, at netop designprofilen med at udvikle tøj til kvinder, der tør skille sig ud, passer eminent til nutidens yngre kvinder.
BITTE KAI RAND
UOPDYRKET POTENTIALE
BITTE KAI RAND
Den 15. juli 2025 overtog Magasin du Nord samtlige aktier i modehuset BITTE KAI RAND & Co. A/S. Opkøbet er en del af Magasins langsigtede strategi om at investere i stærke, danske brands med potentiale for vækst. Opkøbet markerer desuden endnu et skridt i stormagasinets ambition om at kombinere retail, design og brandudvikling. Med handlen blev BITTE KAI RAND en del af Magasins Venture-forretning, som ledes af Camilla Deichmann. Hun overtog samtidig posten som CEO i BITTE KAI RAND efter Michael Rand. BITTE KAI RAND blev grundlagt i 1981 af designeren med samme navn og en ambition om at skabe tøj til kvinder, der tør være sig selv. - Den designvision vil vi fortsat have som grundelement. Vi ser et stort potentiale i at videreudvikle brandet med respekt for dets historie, indleder CEO Camilla Deichmann. Hun fortsætter: - Vi vil fortsat holde fast i BITTE KAI RANDs tydelige danske design-DNA. Dansk design har meget at tilbyde internationalt. BITTE KAI RAND er netop blevet nomineret til Drapers ”Womenswear Brand of the Year” i kategorien ”Brands under GBP 20 million in turnover”. Det understreger, at vi har et unikt designudtryk, som også anerkendes uden for Danmark.
På spørgsmålet om, hvad der er af fordele og udfordringer ved at være et brand, der er ejet af Magasin du Nord, svarer Camilla Deichmann: - Jeg ser klart flest fordele. BITTE KAI RAND får for eksempel analytisk indblik i ”best practice” på områder som logistik, e-com og så videre. At være ejet af en stor retailer med et venture set-up er anderledes end at være ejet af en kapitalfond, blandt andet fordi vi i Magasin har ”de lange briller på” i den scale-up, vi sætter i gang. Vi har et kommercielt partnerskab, og jeg ser ikke de helt store udfordringer i forhold til vores andre retail partnere. Målet er at samarbejde og bringe hinandens styrker i spil i god ”corporate venture” ånd. Jeg ser det som et meget stort privilegie at få lov til at tage BITTE KAI RAND til det næste step på en rejse, hvor vi fortsat har stor respekt for vore rødder, det solide fundament og den designarv, vi står på ryggen af, slutter Camilla Deichmann.
On July 15, 2025, Magasin du Nord acquired all shares in BITTE KAI RAND & Co. A/S. The acquisition is part of Magasin's long-term strategy to invest in strong, Danish brands with potential for growth. The acquisition also marks another step in the department store's ambition to combine retail, design and brand development. BITTE KAI RAND became part of Magasin's venture business, which is led by Camilla Deichmann. She also took over the position as CEO of BITTE KAI RAND from Michael Rand. BITTE KAI RAND was founded in 1981 by Bitte Kai Rand, with an ambition to create clothes for women who dare to be themselves. - We will continue to have that design vision as a basic element. We see great potential in further developing the brand while respecting its legacy. We will continue to hold on to BITTE KAI RAND's distinct Danish design DNA. Danish design has a lot to offer internationally. BITTE KAI RAND has just been nominated for Draper's "Womenswear Brand of the Year" in the category "Brands under GBP 20 million in turnover". This highlights that we have a unique design expression that is also recognized internationally, Camilla Deichmann says. She continues: - BITTE KAI RAND is a Danish design treasure that, in my opinion, has a very large untapped international potential. The brand is already present in large parts of Europe, and also to a lesser extent in US, for example, but we can do much more to increase growth in existing markets, including the large English and German markets, and we must also enter new markets, the CEO states. Camilla Deichmann also sees another growth opportunity, which is related to the definition of BITTE KAI RAND’s target group. - We are really strong in the 45+ consumer segment. We would like to spread awareness of BITTE KAI RAND among younger women aged 35-55. Here there is a group of affluent and working women who have not had much attention for BITTE KAI RAND so far, and I would like to help change that, says Camilla Deichmann, who emphasizes that the design profile of developing clothes for women who dare to stand out is eminently suitable for today's younger women. When asked what the advantages and challenges are of being a brand owned by Magasin du Nord, Camilla Deichmann answers: - I clearly see most advantages. For instance, BITTE KAI RAND gets analytical insight into “ best practice” in areas such as logistics, e-com and so on. Being owned by a large retailer with a venture set-up is different from being owned by a private equity fund, partly because we at Magasin focus on the long perspective in the scale-up we are initiating. We have a commercial partnership, and I do not see any major challenges in relation to our other retail partners. The goal is to collaborate and bring each other’s strengths into play in a good “corporate venture” spirit. I see it as a great privilege to be allowed to take BITTE KAI RAND to the next step on a journey where we continue to have very much respect for our roots, our solid foundation and our strong design heritage, Camilla Deichmann concludes.
BITTE KAI RAND bittekairand.com
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STÆRKE RØDDER OG UDSYN
SUMMARY
ARTIKEL · ARTICLE
En familievirksomhed, der bringer mennesker sammen gennem mode BETTY BARCLAY GROUP:
BETTY BARCLAY
A FAMILY COMPANY THAT CONNECTS PEOPLE THROUGH FASHION
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BETTY BARCLAY-koncernens otte brands er kendetegnet ved tradition og innovation, kvalitet, ansvarlighed, internationalitet og digital ekspertise. BETTY BARCLAY GROUP’s eight brands are characterised by tradition and innovation, quality, responsibility, internationality and digital expertise.
AF HELLE MATHIESEN
BETTY BARCLAY GROUP er en internationalt anerkendt og succesfuld modekoncern samt en af Europas førende leverandører af damemode. Den familieejede virksomhed kombinerer tradition, innovation og ansvarlighed og står for høj produktkvalitet, pålidelighed og et klart fashion statement. Med otte brands og 16 livsstilskollektioner inspirerer BETTY BARCLAY GROUP kvinder i mere end 60 lande. I Norden kan indkøbere opleve de mange nye kollektioner fra BETTY BARCLAY-koncernen i det store showroom B0-208 i CIFF Village i Bella Center Copenhagen. BETTY BARCLAY-teamet glæder sig til at byde de skandinaviske modeindkøbere velkommen i showroomet.
SUMMARY The Betty Barclay Group is an internationally recognized and successful fashion group and one of Europe’s leading suppliers of women’s fashion. As a family-owned business, it combines tradition, innovation and responsibility and stands for high product quality, reliability and a clear fashion statement. With eight brands and 16 lifestyle collections, BETTY BARCLAY GROUP inspires women in more than 60 countries. In the Nordic countries, buyers can experience the many new collections from the BETTY BARCLAY GROUP in the large showroom B0-208 in CIFF Village in Bella Center Copenhagen. The BETTY BARCLAY team is looking forward to welcoming the Scandinavian fashion buyers in its showrooms.
A strong portfolio of brands BETTY BARCLAY From leisure to business
Betty Barclay combines the latest trends with timeless elegance and stands for feminine fashion with style, quality and wearability. Feminine, modern and versatile. Betty Barclay translates trends into collections that can be flexibly combined while always remaining wearable and stylish.
BETTY & CO GIL BRET
VERA MONT Special moments
BETTY BARCLAY
This is how feminine casual can be: BETTY & CO transforms the essence of femininity into smart, casual outfits – perfect for everyday wear and special occasions. High-quality materials, comfort and versatile combinations make every piece a favorite and every look a lifestyle.
VERA MONT
BETTY & CO Casual & responsible
Vera Mont makes moments unforgettable. Each line has its own style – for galas, parties or stylish everyday moments. Vera Mont and its lines bring glamour to every moment. Whether for everyday life, parties or galas, the collections emphasise style and charisma and offer the right look for every occasion.
GIL BRET Outdoor with style
Gil Bret stands for stylish outdoor fashion. Coats and jackets offer function, comfort and elegance and are a reliable choice in every situation. Gil Bret interprets trends in its own signature style. The result is coats and jackets that stylishly combine function with fashion. From sporty looks to elegant designs, they offer a versatile choice for every occasion.
Stay tuned for BETTY BARCLAY GROUP’s new Autumn/Winter 2026 collections. Expect modern silhouettes, high-quality materials and the latest trends for every occasion - from daywear to stylish outerwear and festive moments.
BETTY BARCLAY CIFF Village showroom B0-208 Bella Center Copenhagen bettybarclay.com
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LOOKING AHEAD: AUTUMN/WINTER 2026
ARTIKEL · ARTICLE
NEW SUB LABEL FROM HIMALAYA:
FRISTED by charlotte mansted
The German family owned company HIMALAYA Textilhandels GmbH launches a new design collaboration and introduces the first collection from FRISTED by charlotte mansted for AW26.
FRISTED by charlotte mansted
MODEBRANCHEN.
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Den tyske familievirksomhed HIMALAYA Textilhandels GmbH lancerer nyt designsamarbejde og introducerer første kollektion fra FRISTED by charlotte mansted til AW26.
We look forward to introducing the AW26 collection from both HIMALAYA and FRISTED by charlotte mansted at the upcoming trade fairs
HIMALAYA
Alexander Frieborg
AF HELLE MATHIESEN
NYT TWIST - Vi har aldrig helt opgivet den farverige hippie-charme fra vores tidlige år - men vi har videreudviklet den. Hver HIMALAYA kollektion udstråler nu ikke kun individualitet, men også stil, håndværk og sans for detaljer. Nu tilføjer vi et sublabel som kommer med et nyt twist, siger Alexander Frieborg.
SUMMARY When the fashion trade fairs open their doors in January/February 2026, HIMALAYA will be ready with exciting news. The company is launching its sub label FRISTED by charlotte mansted. In the first season the collection will consist of around 35 styles.
Charlotte Mansted is a renowned Danish designer specializing in knitwear. - FRISTED by charlotte mansted has an expression that combines HIMALAYA's typical design DNA with Charlotte Mansted's unique touch. The focus is on wonderful yarn qualities - including merino wool, yak, lambs wool and certified ECO cotton - and of course Charlotte Mansted's creative sense of colour play and beautiful patterns, says Alexander Frieborg from HIMALAYA. He is looking forward to presenting the new sub label, which he sees as a breath of fresh air for the Hamburg-based family business. - We've never completely abandoned the colourful hippie charm of our early years, but we've evolved it further. Each HIMALAYA collection now exudes not only individuality, but also a sense of style, craftsmanship, and attention to detail. Now we are adding a sub label that comes with a new twist, says Alexander Frieborg.
HIMALAYA / FRISTED by charlotte mansted Agentur Østerbæk CIFF F-054 Formland D 3376 himalayashop.de
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Når fagmesserne åbner dørene i januar/februar 2026, står HIMALAYA klar med en spændende nyhed. Virksomheden lancerer sit sublabel FRISTED by charlotte mansted. I første sæson er kollektionen på omkring 35 styles. Charlotte Mansted er en anerkendt dansk designer med speciale i strik. - FRISTED by charlotte mansted har et udtryk, der kombinerer HIMALAYAs typiske design-DNA med Charlotte Mansteds unikke touch. Der er fokus på lækre garnkvaliteter blandt andet merinould, yak, lambs wool og certificeret økologisk bomuld og så naturligvis Charlotte Mansteds kreative evne til farveleg og flotte mønstre, siger Alexander Frieborg fra HIMALAYA. Han glæder sig til at præsentere nyheden og ser lanceringen af det nye sublabel som et frisk pust til den Hamborg-baserede familievirksomhed.
ESTHEME CASHMERE
ARTIKEL · ARTICLE
Højt estimeret brand kombinerer ultimativ kvalitet med sikker stil
HIGHLY ESTEEMED BRAND COMBINES ULTIMATE QUALITY WITH CONFIDENT STYLE
Klaus Berggreen - den tidligere profil på det danske fodboldlandshold - præsenterer nyheder til A/W26 fra Estheme Cashmere på CIFF. Klaus Berggreen - former profile at the Danish national football team - presents novelties for A/W26 from Estheme Cashmere at CIFF.
MODEBRANCHEN.
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AF HELLE MATHIESEN
Estheme Cashmere har været i Piros brandportfolio i otte år og er dermed blevet tilgængeligt for high-end modebutikker i Skandinavien. - Det var en agentkollega fra Frankrig, der først anbefalede mig at kigge nærmere på Estheme Cashmere, og jeg blev straks betaget af kvaliteten og konceptet, siger Klaus Berggreen, og ja, det er den tidligere landsholdsspiller på ”dynamitholdet” fra 80’erne i fodbold, vi taler om. Siden han sluttede sin karriere som professionel fodboldspiller i blandt andet Pisa og Roma - deraf navnet Piro - har han haft sit eget tøjagentur. Virksomheden blev etableret i 1994 og har i dag base i Virum. To gange årligt udstiller Piro med Estheme Cashmere på CIFF i Bella Center.
ENGAGERET DESIGNTEAM Klaus Berggreen er meget imponeret af den internationale virksomheds evne til at inddrage feedback fra agenter over hele verden i kollektionsudviklingen. - Hvert halve år deltager jeg sammen med agenter fra det meste af verden i kollektionsmøder, hvor vi får præsenteret en kæmpe kollektion. På mødet kommer vi alle med input til designteamet, og jeg vælger ud i kollektionen, så de styles, jeg præsenterer for de nordiske modebutikker, matcher markedets efterspørgsel. Dels lytter designerne seriøst til os agenter, hvorefter de tilpasser dele af kollektionen efter de forslag, som vi kommer med. Det
resulterer i salgbare kollektioner, der balancerer mellem trend og basis, forklarer Klaus Berggreen.
INTERNATIONAL SUCCES I 2025 etablerede Estheme Cashmere en imagebutik på Strøget i København. Butikken ligger på Pilestræde sammen med andre internationale highend brands som for eksempel Gucci, Marimekko, Bottega Veneta og Isabel Marant. Estheme Cashmere er stiftet og ejet af fransk-kineseren Julie Sheng, der er uddannet på den fornemme parisiske modeskole ESMOD. Hun etablerede sin virksomhed i 2003 - før hun fyldte 30. I dag har Estheme Cashmere egne butikker i Frankrig, Schweiz og København, og det højt estimerede brand sælges nu i hundredvis af high-end multibrandbutikker over det meste af verden.
MATERIALER FRA ØVERSTE HYLDE
Succesen skyldes ikke mindst valget af kvalitetsmaterialer fra den øverste hylde og produktion på egne fabrikker, siger Klaus Berggreen: - Den cashmere, som Estheme Cashmere anvender, er af den fineste kvalitet og består af lange, tynde uldfibre, som garanterer holdbarhed, og dermed tapper brandet fint ind i tidens trend, hvor mange forbrugere er trætte af
SUMMERY
CIFF C3-034 piro.dk estheme.com
ABOUT ESTHEME CASHMERE
Estheme Cashmere er certificeret med mærkerne Sustainable Fibre Alliance (SFA) og Responsible Wool Standard (RWS). SFA garanterer, at hele cashmerens produktionssystem testes, herunder miljøpåvirkning, farmernes arbejdsmiljø og dyrevelfærd. RWS er en global standard, der omhandler velfærden for får og geder samt den jord, de græsser på. Standarden er udviklet af en international arbejdsgruppe gennem en åben og transparent proces. Estheme Cashmere is certified with the labels Sustainable Fibre Alliance (SFA) and Responsible Wool Standard (RWS). SFA guarantees that the entire cashmere production system is examined, including environmental impact, the farmers' working environment and animal welfare. RWS is a global standard that addresses the welfare of sheep or goats and the land they graze on. The standard is developed by an international working group through an open and transparent process.
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Estheme Cashmere has been in Piro's brand portfolio for eight years and has thus become available to high-end fashion stores in Scandinavia. - It was an agent colleague from France who first recommended that I took a closer look at Estheme Cashmere, and I was immediately captivated by the quality and concept, says Klaus Berggreen, and yes, this is the former player on the "Danish dynamite” football team from the 80s, we are talking about. Since he ended his career as a professional football player in Pisa and Roma, among others - hence the name Piro - he has had his own clothing agency. The company was established in 1994 and is currently based in Virum. Twice a year, Piro exhibits with Estheme Cashmere at CIFF in Bella Center. Klaus Berggreen is very impressed by the committed design team and the international company's ability to incorporate feedback from agents from many different countries, into the collection development. - Every six months, I participate in collection meetings with agents from all over the world, where we are presented with a huge collection. At the meeting, we all provide input to the design team, and I select the collection so that the styles, I present to the Nordic fashion stores match the demands on my market. On the one hand, the designers listen seriously to us agents, after which they adapt parts of the collection according to the suggestions we make. This results in saleable collections that balance between trend and basics, Klaus Berggreen explains. In 2025, Estheme Cashmere established an image store located on Pilestræde in Copenhagen positioned together with other international high-end brands such as Gucci, Marimekko, Bottega Veneta and Isabel Marant. Estheme Cashmere was founded and owned by the French-Chinese Julie Sheng, who was educated at the prestigious Parisian fashion school ESMOD. She established her company in 2003 - before she turned 30. Today, Estheme Cashmere has its own stores in France, Switzerland and Copenhagen, and the highly regarded brand is now sold in hundreds of high-end multi-brand stores around the world. The success is not least due to the choice of top-shelf quality materials and production in its own factories, Klaus Berggreen says: - The cashmere that Estheme Cashmere uses is of the finest quality and consists of long, thin wool fibres, which guarantee durability, and thus the brand taps into the current trend, where many consumers are tired of the buy-andthrow-away culture and prefer to invest in quality clothing that can last for several years. Durability is also an element that I always consider when selecting from the collection. Both in terms of colour and look, the individual style must be able to last for several seasons, otherwise there is not much point in buying the quality that we guarantee with Estheme Cashmere. I always choose beautiful, exclusive colourways that reflect a simple, Nordic expression, Klaus Berggreen points out, adding that the brand also carries other knit qualities than cashmere, including linen and racoon. - Regardless of the material, the quality is at the same high level, and the production is under control because it takes place in factories owned by Estheme Cashmere, the clothing agent from Virum concludes. Experience - and feel - Estheme Cashmere's new collection for A/W26 at CIFF.
Estheme Cashmere PIRO by Klaus Berggreen
ESTHEME CASHMERE
køb-og-smid-væk-kulturen og hellere investerer i kvalitetsmode, der kan holde i flere år. Holdbarhed er også et element, jeg altid tænker ind, når jeg vælger ud i kollektionen. Både farve- og stilmæssigt skal den enkelte style kunne anvendes i flere sæsoner, ellers er der ikke så meget idé i at købe den kvalitet, vi garanterer med Estheme Cashmere. Jeg vælger altid smukke, eksklusive farverækker, der afspejler et enkelt, nordisk udtryk, pointerer Klaus Berggreen, der tilføjer, at brandet også fører andre strikkvaliteter end cashmere, herunder hør og racoon (vaskebjørn). - Uanset materiale gælder det, at kvaliteten er på samme høje niveau, og der er styr på produktionen, fordi den finder sted på egne fabrikker, slutter tøjagenten fra Virum. Oplev - og mærk på - Estheme Cashmeres nye kollektion til A/W26 på CIFF.
ARTIKEL · ARTICLE
WITH ANNA JUHLIN, SALES MANAGER AT BIANCA
Bianca
BIANCA
Q/A
BIANCA’S MISSION IS TO PROVIDE RETAILERS WITH HIGH-QUALITY FASHION AND VERSATILE, EASILY COMBINABLE OUTFITS FOR EVERY OCCASION - AND TO MAKE CUSTOMERS HAPPY!
CIFF Village B2-202 bianca.de
Anna Juhlin er nordisk salgschef hos Bianca Moden GmbH & Co. KG og Toni Dress Damemoden GmbH. Hun har lang erfaring med salg af dametøj - senest kommer hun fra en stilling som salgschef for Gerry Weber. Anna Juhlin is Nordic Sales Manager at Bianca Moden GmbH & Co. KG and Toni Dress Damemoden GmbH. She has a long experience with sales in the sector of womenswear – latest she comes from a position as Sales Manager at Gerry Weber.
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AF HELLE MATHIESEN
Q | Anna, du genintroducerede Bianca for de skandinaviske modeindkøbere på CIFF i august 2025. Hvad var deres reaktion generelt? A | Vi fik rigtig god respons, og jeg føler helt ærligt en ægte glæde ved at sælge Bianca. Jeg kan stå 100 procent inde for produktet, og Bianca har virkelig noget at tilbyde markedet, som andre ikke har. Jeg tror, de nordiske indkøbere tog så godt imod Bianca, som jo har været væk fra Norden i nogle år, fordi mærket kan tilbyde det helt rigtige mix af pris, kvalitet, modegrad, pasform, print og farver. Mærket ligger i mellemprissegmentet. Bianca giver detailhandlere mulighed for en mark-up på 3,0, og forbrugerne får virkelig god value-for-money. Vi tilbyder også fri fragt. Butikkerne sætter i øvrigt også stor pris på, at Bianca tilbyder et farvekoordineret flow af merchandise gennem hele sæsonen. Jeg synes helt ærligt, at Bianca fortjener en plads på markedet for modern classics til kvinder på 35+. Biancas konstruktører ved præcist, hvordan de udvikler styles, der fremhæver det bedste ved kvindekroppen. Vi er kommet godt i gang, og Bianca er nu re-
præsenteret i butikker i både Danmark, Norge, Sverige, Finland og Island. Og det har helt sikkert været den rigtige beslutning at placere Biancas nordiske salgsplatform her i CIFF Village i Bella Center i København. I august var der en virkelig god stemning og et fint besøgsflow fra CIFF. CIFF-teamet leverer virkelig en professionel indsats for at tiltrække de nordiske butikker og skabe aktivitet i CIFF Village. Jeg ser allerede frem til at møde endnu flere nordiske butikker i januar 2026 og vise dem de to første leveringer i Biancas nye efterårskollektion til 2026. Q | Hvordan passer Bianca ind i sortimentet i de nordiske multi brand butikker? På hvilke punkter adskiller mærket sig fra andre brands? A | En af Biancas helt store forcer er de unikke print fra Italien, som mærket har eksklusivitet på, og så produceres Bianca som nævnt i nogle fantastiske kvaliteter til en fornuftig pris. Det er også en stor fordel at Bianca har seks leveringer per sæson, og at hver levering har et distinkt farvetema. Det betyder, at butikken altid kan vise kunden nyheder fra Bianca. Og så er det tyske
hovedkontor vældig dygtige til at styre leveringen, så hvert tema leveres samlet. Kollektionen er desuden opbygget, så man kan mixe og matche på tværs af temaerne og bygge på henover en sæson. Bianca er også stærke i kollektionsopbygningen. som altid giver mulighed for, at du kan dresse op eller ned alt efter, hvordan du kombinerer de enkelte items. Biancas størrelsessystem, der går fra 36-48 med fri sammensætning for indkøberne, er også en stor force. Troværdighed, inspiration og levering af konsekvent fremragende kvalitet og pasforme er Biancas topprioriteter. Q | Venligst beskriv de tre vigtigste argumenter for at have Bianca i butikkens sortiment A | Bianca er især stærke på overdele samt kjoler og nederdele. Virkelig flotte kvaliteter, unikke print og perfekt pasform. Fantastiske, farvekoordinerede programmer, der kan mixes og matches gennem hele sæsonen.
SUMMARY ANNA JUHLIN, SALES MANAGER AT BIANCA: “We re-introduced Bianca to the Scandinavian fashion buyers at CIFF in August 2025 after Bianca had been away from the market for a few years. And we got a really positive response. Honestly, I find great joy in selling Bianca, and Bianca really has something special to offer. The brand provides just the right mix of price, quality, fashion degree, fit, print and colours. Bianca is especially strong on tops as well as dresses and skirts. The brand is in the mid-price segment. Bianca provides retailers with the opportunity of a 3,0 mark-up and consumers with really good value for money. Bianca offers free shipping. Bianca also offers a flow of colour-coordinated merchandise throughout the season. I honestly think, Bianca deserves a place in the Nordic market for modern classics for women aged 35+. And Bianca’s designers know exactly how to develop fits that highlight the best of the female body. We've had a fine start, and Bianca is now represented in multi brand fashion stores in both Denmark, Norway, Sweden, Finland and Iceland. And it has definitely been the right decision to place Bianca's Nordic sales platform here at CIFF Village in Bella Center Copenhagen. In August, there was a really good atmosphere and a nice visitor flow from CIFF. The CIFF team is doing a professional job in attracting the Nordic fashion buyers and creating activity in CIFF Village. I am already looking forward to meeting even more Nordic stores in January 2026 and showing them the first two deliveries of Bianca's new autumn 2026 collection. One of the strong sides from Bianca is the unique prints from Italy, which Bianca has exclusivity on, and as mentioned, the brand provides fantastic qualities at a reasonable price. It is also an advantage that Bianca has six deliveries per season, and that each delivery has a distinct colour theme. This means that the fashion store can always show the customer novelties from Bianca. And the German head office is very skilled at managing the delivery so that each colour theme is delivered together. The collection is also organized so that you can mix and match across the themes and build on it over a season. Bianca’s collections make it easy to dress up or down, depending on how you combine the individual items. Reliability, inspiration and consistently excellent quality and fit are Bianca’s top priorities. Bianca's size system, which goes from 36-48 with free composition for the buyers, is also a strength.”
BIANCA
Bianca is a family run company, founded in 1973 by Paul Dankbar and Paul Budden. Today, the brand is managed by Owner & Managing Director Thomas Dankbar, son of Paul Dankbar. Thomas Dankbar is in charge of logistics, HR and finance. Bianca has its own in-house design and cutting department which ensures that the collections are manufactured with precision down to the last detail, and that Bianca’s fit expertise is guaranteed. Bianca produces 65% of all products in their own production facility in Bulgaria, and the company sees sustainability as a given. Bianca provides retailers with a competent NOOS-range over different commodities, accompanied by strong seasonal basics, and is very well experienced on all types of business models, offering full EDI-Service, in-season management and shop in shop concepts.
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ABOUT BIANCA
ARTIKEL · ARTICLE
Q/A MODEBRANCHEN.
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WITH MAXIMILIAN ENGEL, HEAD OF INTERNATIONAL SALES AT TOM TAILOR
Q | TOM TAILOR udstiller på CIFF i København i januar 2026. Hvad håber du at opnå ved at være deltage på CIFF? A | At udstille på CIFF for første gang i januar 2026 markerer en vigtig milepæl for TOM TAILOR, da vi introducerer vores kollektioner på en af Europas mest indflydelsesrige modeplatforme. Denne gang vil vi vise vores casual herre- såvel som børnekollektioner. Såvel dame- som denimkollektionerne følger snart. Gennem vores deltagelse sigter vi mod at opbygge partnerskaber og styrke synligheden på de nordiske og internationale markeder. Vi håber også at styrke TOM TAILORs position som et lifestyle brand, der tilbyder god kvalitet til en overkommelig pris.
Q | TOM TAILOR is exhibiting at CIFF in Copenhagen in January 2026. What do you hope to achieve by being present at CIFF? A | Exhibiting at CIFF for the first time in January 2026 marks an important milestone for TOM TAILOR, as we introduce our collections to one of Europe’s most influential fashion trade platforms. This time we will be showing our casual men’s as well as kids’ collections. The women’s as well as our denim collections will follow shortly. Through our participation, we aim to build partnerships, and to strengthen our brand visibility in the Nordic and international markets. We also hope to strengthen TOM TAILOR’s position as a lifestyle brand offering good quality at an affordable price.
Q | Hvordan vil du kort beskrive TOM TAILOR for nordiske indkøbere, der måske ikke kender brandet i forvejen? A | Som et etableret lifestyle brand med stor rækkevidde til forbrugere. TOM TAILOR dækker casual wear til mænd og kvinder, denim til modebevidste forbrugere og børnetøj, suppleret med licenser i flere kategorier ud over beklædning og en fuldt integreret omnichannel-strategi.
Q | For byers from Scandinavia who might not know TOM TAILOR - how would you describe the brand in just a few words? A | As an established lifestyle brand with a broad consumer reach. TOM TAILOR covers casualwear for men and women, denim for fashion-minded customers, and kidswear, complemented by licenses in several categories apart from apparel and a fully integrated omnichannel strategy.
Q | Hvad er dine bedste argumenter for, at modebutikker skal have TOM TAILOR i sortimentet? A | TOM TAILOR blev grundlagt i Hamborg i 1962 og er et veletableret lifestyle brand med mere end seks årtiers erfaring i at skabe moderne, afslappet mode til hverdagsbrug. Brandet appellerer til en bred vifte af forbrugere gennem sit tilgængelige design, sin ensartede brandidentitet og brede produktportefølje, der spænder over flere livsstilssegmenter. Med en stærk international tilstedeværelse og et klart fokus på kvalitet, anvendelighed og pålidelighed tilbyder TOM TAILOR modeforhandlere et stabilt og alsidigt mærke, der kan tilpasse sig forskellige markedsmiljøer og kundebehov.
Q | What are your best arguments for fashion stores to carry TOM TAILOR in their shops? A | Founded in Hamburg in 1962, TOM TAILOR is a well-established lifestyle brand with more than six decades of experience in creating modern, casual fashion for everyday wear. The brand appeals to a wide range of consumers through its accessible design, consistent brand identity, and broad product portfolio spanning multiple lifestyle segments. With a strong international presence and a clear focus on quality, wearability, and reliability, TOM TAILOR offers fashion retailers a stable, versatile brand that can adapt to different market environments and customer needs.
TOM TAILOR
EVERYDAY COMFORT FROM TOM TAILOR
TOM TAILOR is exhibiting at CIFF in January 2026. For Autumn/Winter 2026/27 the casual lifestyle brand is all about ease. Take a closer look at TOM TAILOR’s new collection at stand B6-002.
This season is all about ease. Soft knits, structured textures and warm mid-layers define the look from cream and grey melange to deep blue and cognac tones. Each piece feels relaxed and reliable, made to move naturally through everyday routines. Comfort that works without trying.
TOM TAILOR
TOM TAILOR udstiller på CIFF i januar 2026. Til Autumn/Winter 2026/27 handler kollektionen fra det casual lifestyle brand om lethed. Se nærmere på TOM TAILORS nyheder på stand B6-002.
EVERYDAY COMFORT
EASY LOOKS FOR EVERY DAY
AF HELLE MATHIESEN
TOM TAILOR CIFF B6-002 Bella Center Copenhagen tom-tailor.com
QUALITY YOU CAN RELY ON
Solid materials and thoughtful details shape this season’s menswear from TOM TAILOR. Jackets come with practical fits and everyday-ready features - from soft teddy linings to lightweight padding and water-repellent finishes. Shirts, knits and pants follow the the same idea: durable, well-made pieces designed to stay in your wardrobe.
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Jackets come with practical fits and everyday-ready features - from soft teddy linings to lightweight padding and water-repellent finishes.
Clean, versatile, straightforward. Cord, twill and subtle checks bring texture into the collection, while muted colours create a calm, timeless feel. Layering stays simple: shirts, knits and lightweight jackets combine effortlessly, making every outfit easy to wear from one moment to the next.
TOM TAILOR
NU har bedt TOM TAILOR om at beskrive deres nye kollektion til Autumn/Winter 2026/2027. Nøglebegreberne handler om lethed, komfort og kvalitet samt gennemtænkte detaljer. NU asked TOM TAILOR to describe the new collection for Autumn/Winter 2026/2027. And it’s all about ease, comfort and quality plus thoughtful details.
M5
DIGEL
OLYMP SIGNATUR
ARTIKEL · ARTICLE
LARSEN AGENTUR:
BAKKER OP OM BRANCHEFÆLLESSKAB I CIFF VILLAGE SUPPORTS FASHION INDUSTRY COMMUNITY IN CIFF VILLAGE Indkøbere fra hele Norden kan opleve de nye kollektioner fra OLYMP, Digel og Meyer i CIFF Village i Bella Center. Buyers from the entire Nordic region can experience the new collections from OLYMP, Digel and Meyer in CIFF Village in Bella Center.
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AF HELLE MATHIESEN
Larsen Agentur åbnede sit nye showroom i Bella Center den 1. januar 2026. - Vi kommer fra et showroom i Øens Pakhus, og den primære årsag til, at vi rykker til Bella Center, er hensynet til vores forhandlere. Det er en stor fordel for kunderne, at de kan samle deres indkøb ét sted i København. Jo flere showrooms, vi kan samle i Bella Center, des mere interessant bliver det for indkøberne at komme her. Jo flere oplevelser, vi kan tilbyde, des mere kan vi hype København, så vi i fællesskab kan lykkes med at tiltrække kunder fra hele Danmark og eksportmarkederne. Vi har i øvrigt haft en helt fantastisk god dialog med CIFF-teamet i forbindelse med flytningen - medarbejderne i Bella Center har været lyttende og løsningsorienterede. Derfor glæder vi os også meget til at få vores daglige gang her, siger Kasper Larsen, indehaver af Larsen Agentur, der også har showroom og kontor i Tommerup ved Odense. I forbindelse med modeugerne i København vil showroomet i Bella Center blive en skandinavisk salgsplatform. - Mine agentkolleger fra Norge, Sverige og Finland kommer også til København i forbindelse med CIFF, siger Kasper Larsen.
OLYMP NU har bedt Kasper Larsen sætte et par ord på sine brands. - Mine tre brands OLYMP, Digel og Meyer er alle tyske, velfungerende familievirksomheder med en lang tradition og erfaring. OLYMP stiler mod at
blive et full concept brand, men et af OLYMPs absolutte kerne-produkter er stadig business-skjorten. Til AW26 supplerer OLYMP med en ny skjortelinje, som er lidt mere casual, vi kalder looket Smart Business. Udtrykket er mere moderne, og der er fokus på komfortable fits. OLYMP lancerer også skjorter med stretch i jersey-lignende kvaliteter. Vi lancerer også skjorter i twill-kvalitet, som fås i tre pasforme, en slim, en modern og en cropped version. Kollektionen indeholder også casual modeller af over-shirts, der er beregnet til at bære over en anden skjorte eller over en sweatshirt eller strik, fortæller agenten, der ser frem til at vise indkøberne OLYMPs gennemarbejdede kollektion til AW26. Som noget helt nyt, lancerer OLYMP også flere varianter af overtøj.
DIGEL Digels core business er habitter og jakker, men de har også udviklet separate enheder med overtøj og footwear. - Hele looket hænger sammen, så du kan få et habitsæt med matchende fodtøj og overtøj. Digel er kendt for sin virkelig høje kvalitet. En anden stor fordel for detailhandleren er, at Digel fører et meget stort NOS-program med levering på to-tre dage, fortæller Kasper Larsen om brandet. Han tilføjer, at et bredt og velfungerende NOS-system også tilbydes af både OLYMP og Meyer.
Meyer er buksespecialist og tilbyder de tre linjer Meyer, M5 og MMX. - Til AW26 fortsætter trenden med fløjlsbukser – og de brune toner er fortsat populære. Der er en opblomstring på M5, der oprindeligt blev lanceret som en jeans-kollektion, men som i dag også tæller blandt andet chinos. Mine forhandlere kender og anerkender M5’s høje kvalitet, men i de kommende år gælder det om at få kendskabsgraden op hos en ny generation af forbrugere. MMX er bukser i premium-segmentet fremstillet af de bedste italienske metervarer med prima forarbejdning, lyder Kasper Larsens overordnede beskrivelse af Meyer-konceptet. Kasper Larsen opfordrer eksisterende kunder og potentielt nye forhandlere til at komme forbi og opleve det nye showroom før, under og efter CIFF, hvor det skandinaviske team står klar til at præsentere de nye kollektioner til AW26.
OLYMP
MEYER
MEYER
Larsen Agentur OLYMP Digel Meyer CIFF Village B2-112 / 113 / 114 Bella Center Copenhagen larsen-agentur.dk
6 1 · I S S U E N O. 0 1 2 0 2 6 · M O D E B R A N C H E N.
Larsen Agentur opened its new showroom on January 1, 2026. - We come from a showroom in Øens Pakhus, and the primary reason for moving to Bella Center is in consideration for our retailers. It is a great advantage for customers that they can gather their purchases at one place in Copenhagen. The more showrooms we can gather in Bella Center, the more interesting it will be for buyers to come here. The more experiences we can offer, the more we can hype Copenhagen and succeed in attracting Scandinavian customers, says Kasper Larsen, owner of Larsen Agentur. In connection with the fashion weeks in Copenhagen, the showroom in Bella Center will become a Scandinavian sales platform. - My agent colleagues from Norway, Sweden and Finland will also come to Copenhagen in connection with CIFF, says Kasper Larsen. NU has asked Kasper Larsen to describe his three brands in a few words. - My three brands OLYMP, Digel and Meyer are all German, well-functioning family businesses with a long tradition and experience. OLYMP aims to become a full concept brand, but one of OLYMP's absolute core products is still the business shirt. For AW26, OLYMP is supplementing it with a new shirt line, which is a little more casual, we call the look Smart Business. The expression is more modern, and there is a focus on comfortable fits. OLYMP is also launching shirts with stretch in jersey-like qualities. We are also launching shirts in twill materials, which are available in three fits, a slim, a modern and a cropped version. The collection also includes casual models of over-shirts, which are intended to be worn over another shirt or over a sweatshirt or knit, says the agent, who is looking forward to showing the buyers OLYMP's well-crafted collection for AW26. As something completely new, OLYMP is launching outerwear. Digel's core business is suits and jackets, but they have also developed separate units with outerwear and footwear. - With Digel, you can get a suit with matching footwear and outerwear. Digel is known for its really high quality. Another big advantage for the retailer is that Digel carries a very large NOS program with delivery in two-three days, says Kasper Larsen about the brand. He adds that a broad and well-functioning NOS system is also offered by both OLYMP and Meyer. Meyer is a trouser specialist and offers the three lines Meyer, M5 and MMX. - For AW26, the trend with corduroy trousers continues - and the brown colour tones are still popular. There is a sales boom with M5, which was originally launched as a jeans collection, but today also includes for instance chinos. My retailer partners and their customers know and recognize M5's high quality, but in the coming years it is important to raise awareness among a new generation of consumers. MMX are trousers in the premium segment made from the best Italian fabrics with excellent workmanship, is Kasper Larsen's overall description of the Meyer concept. Kasper Larsen encourages existing customers and potentially new partner retailers to come by and experience the new showroom before, during and after CIFF. The Scandinavian teams are ready to present the new collections for AW26.
DIGEL
SUMMARY
ARTIKEL · ARTICLE
OLYMP EXPANDS TO THE SWEDISH MARKET Det tyske fashion brand OLYMP intensiverer sin ekspansion i Norden. The German fashion brand OLYMP intensifies its expansion in the Nordic countries.
OLYMP har været veletableret på det danske, norske og finske marked i mange år, og fra 2026 ekspanderer OLYMP Bezner KG til Sverige. - Skandinavien har et fremragende ry internationalt som en region kendt for sin enkle, stilfulde og holdbare mode. Den moderne skandinaviske designtilgang passer perfekt til OLYMPs produktsortiment med moderne business og casual mode. Vi har været en fast bestanddel af specialfaghandlen i Norge og Danmark samt andre nordiske lande som Finland og Færøerne i mange år. Nu ønsker vi at udbrede succesen til det svenske marked, udtaler OLYMPs salgsdirektør Kai Graf.
JW AGENCY SOM PARTNER OLYMP har sikret sig handelsagenturet JW Agency AB fra Skellefteå i det nordsvenske distrikt Västerbotten som distributionspartner for Sverige. Agenturet har mange års erfaring og dokumenteret ekspertise inden for salg af beklædning af høj kvalitet til den svenske specialhandel. Ejer Joakim Wallon og hans medarbejder Christofer Karlsson vil påbegynde salget fra og med OLYMPs kollektion til Autumn 2026.
MODEBRANCHEN.
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SUMMARY After having successfully established its high-quality fashion products in Denmark, Norway and Finland for many years, OLYMP Bezner KG, based in Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany), is to increasingly focus its strategic sales efforts on the Nordic countries with expansion into Sweden from 2026. - Scandinavia enjoys an excellent reputation internationally as a region known for its purist, stylish and sustainable fashion. The modern design approach that is well established throughout Scandinavia is perfectly suited to OLYMP’s product range, through which we define contemporary business and casual fashion. We have been a fixture of the speciality retail landscape in Norway and Denmark as well as other Nordic countries such as Finland and the Faroe Islands for many years. Now we would like to expand to the Swedish market, Kai Graf, OLYMP’s Managing Director for Sales says. OLYMP has managed to secure the commercial agency JW Agency AB from Skellefteå in the northern Swedish district of Västerbotten as its distribution partner for Sweden. The agency has years of experience and proven expertise in marketing high-quality clothing products in the Swedish specialist retail trade. The owner Joakim Wallon and his deputy Christofer Karlsson will start selling OLYMP’s 2026 autumn collection.
OLYMP
AF HELLE MATHIESEN
Fashion in Scandinavia is characterised by minimalism, functionality, quality and a rather neutral colour spectrum. This interpretation of style is also reflected in the high-quality collections of the German fashion brand OLYMP, which is renowned internationally for its uncompromising quality of materials and workmanship as well as an outstanding wearability, care benefits and optimal value for money. Helmut Kai Graf, Managing Director for Sales at OLYMP
ABOUT OLYMP
OLYMP Bezner KG, based in Bietigheim-Bissingen near Stuttgart, is the market leader for shirts in Germany. Its high-quality clothing range, alongside shirts in all imaginable variations for business, leisure and special occasions, also includes an increasing number of knitwear and sweatwear items as well as trousers, and, since Autumn 2025, jackets, is marketed in more than 40 export countries worldwide. With its latest outerwear launch the shirt provider is increasingly evolving into a lifestyle fashion brand. Revenues totalled € 212 million in 2024.
UDSTILLINGSPODIER
LÆKRE, NUTIDIGE MATERIALER OG FARVER TIL SHOWROOOMS, MESSER OG BUTIKKER.
• Does not cause pigmentation spots in the sun •
Meet us at Formland F 5108 MCH Messecenter Herning 25-27 January 2026
aerlig.dk
PODIE.DK ER EN DEL AF SNEDKERVIRKSOMHEDEN REBUILDIT, SOM I MANGE ÅR HAR DESIGNET,
• Free from at least 72 declarable allergens •
UDVIKLET OG PRODUCERET INVENTAR TIL UDSTILLINGER, BUTIKKER OG SHOWROOMS. KREATIVE
• Dermatologically tested •
LØSNINGER FRA IDÉ TIL FÆRDIGT PRODUKT – MED ET MODERNE OG UP-TO-DATE SNEDKERI.
• Danish perfume - Produced in Denmark •
ARTIKEL · ARTICLE
7
concept halls
at Formland Spring 2026
Graphic design from Formland / Studie Flyhelsted for the Trend Zone From Bloom to Fade to be experienced at Formland in January 2026
Den 25.-27. januar 2026 samler interiør- og livsstilsmessen Formland endnu engang brands og indkøbere i MCH Messecenter Herning.
MODEBRANCHEN.
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On January 25-27, 2026, the interior and lifestyle trade fair Formland will once again bring together brands and buyers in MCH Messecenter Herning.
AF HELLE MATHIESEN
I januar 2026 præsenterer Formland syv koncepthaller med fokus på områderne Interior, Garden, Taste og Fashion samt iværksætterområdet Creators Community. Udstillerlisten rummer både toneangivende brands og innovative startups. Blandt udstillerne finder indkøberne Hübsch, 2have, Jakobsdals, Affari of Sweden, Maileg, Ib Laursen, Wally & Whiz, Au Maison, Designstuff, Frau, Ærlig, Present Time, Teministeriet og A2 Living – og mange flere. Formland Spring 2026 byder desuden på et stærkt fagligt program med værdifulde indsigter og inspiration. Messens besøgende kommer til at opleve en helt ny Trend Zone i hal H, et foredragsprogram med nogle af branchens mest markante profiler på Speak Up-scenen i hal D, trend talks og workshops i eventområdet i hal E, unikke skulpturelle installationer af designer Sarah Gottlieb, netværksevents og meget mere.
In January 2026, Formland will present seven concept halls with a focus on the areas of Interior, Garden, Taste and Fashion as well as the entrepreneurial area Creators Community. The exhibitor list includes both leading brands and innovative start-ups. Among the exhibitors, buyers will find Hübsch, 2have, Jakobsdals, Affari of Sweden, Maileg, Ib Laursen, Wally & Whiz, Au Maison, Designstuff, Frau, Ærlig, Present Time, Teministeriet and A2 Living – and many more. Formland Spring 2026 also offers a strong professional program with valuable insights and inspiration. Visitors to the fair will experience a brand new Trend Zone in Hall H, a lecture program with some of the industry's most prominent profiles on the Speak Up stage in Hall D, trend talks and workshops in the event area in Hall E, unique sculptural installations by designer Sarah Gottlieb, networking events and much more.
Fagligt program TREND ZONE, HAL H
FROM BLOOM TO FADE – Grounded in nature. Concept by Studie Flyhelsted. Midt i vores søgen efter ro og autenticitet vender vi os igen mod naturen. Vi længes efter det organiske og ærlige; materialer, der føles levende, og farver, der bringer os tættere på jorden og forbinder os med noget større. From Bloom to Fade kan opleves som en unik, sammenhængende trendinstallation, hvor indkøberen kan gå på opdagelse, besøge blomsterstudiet og shop-in-shop-butikken, deltage i workshops og trend talks, og nyde en lækker menu i den inspirerende trendcafé.
Photos: Formland / MCH Messecenter Herning
CREATORS COMMUNITY, HAL F
Oplev 26 talentfulde iværksætterbrands i Creators Community - et konceptområde, hvor kreativitet, inspiration og innovation er i centrum. Glæd dig også til spænding og fejring, når den professionelle fagjury kårer Årets Creator på Speak Up-scenen søndag den 25. januar kl. 17.30.
SPEAK UP, HAL D
Hvordan ser fremtiden ud for interiør, forbrugeradfærd, AI og detailhandel? På Formlands foredragsscene får du indhold i topklasse, når nogle af branchens stærkeste profiler deler deres indsigter. Blandt indlægsholderne er Julia Lahme, trendforsker, etnolog og CEO, David Andersen, designer & forfatter, Mathias Behn Bjørnhof, fremtidsforsker hos Anticipate, Ian WislerPoulsen, serviceekspert, foredragsholder og forfatter, og Louise Byg Kongsholm, trendforsker hos pej gruppen.
FORMLAND 25-27 January 2026 MCH Messecenter Herning
EVENT ZONE, HAL E
formland.dk
OM FORMLAND
Formland er Nordens mest inspirerende fagmesse inden for interiør og livsstil. Her kan du styrke dit professionelle netværk, møde toneangivende og upcoming brands, opleve de nyeste tendenser, få nye kollektioner i hænderne og finde nye forretningsmuligheder. Det faglige program byder på værdifulde indsigter, værktøjer og inspiration fra unikke trendinstallationer, netværksevents og foredrag med nogle af branchens stærkeste stemmer inden for blandt andet forbrugeradfærd, trendforskning, AI og digital handel.
GREENHOUSE, HAL J3
GASA Group viser, hvordan naturen kan flytte ind i en mobil campingvogn.
CHROMATIC SHELTER BY SARAH GOTTLIEB, HAL D & F
Oplev nye skulpturelle installationer, der undersøger farvens symbolske og emotionelle kraft. Installationerne er skabt til at vække nysgerrighed og inspirere til at udforske, hvordan farver kan forme rum, stemninger og sanseoplevelser.
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Oplev daglige trend talks med trendekspert Anette Eckmann fra Eckmann Studio. Gennem ord, produkter og farver beskriver Anette Eckmann La Dolce Vita / Det søde liv og det glade liv. Søndag den 25. januar og mandag den 26. januar kan du deltage i åbne blomsterworkshops med det kreative studie Almeja Space. Almeja Space er kendt for håndlavede blomster i både naturlige størrelser og overdimensionerede værker. Nu får du muligheden for at træde ind i deres univers og lære at skabe dine egne små papirblomster.
ARTIKEL · ARTICLE
GURU-EJER OM MARC CAIN:
” We are looking for committed retail partnerships”
In May 2025, GURU Agency took over the sale of Marc Cain in Scandinavia. NU spoke with agency owner Martin Gaden and sales manager Jane Thomsen about the sales strategy.
MARC CAIN GLAM
I maj 2025 overtog GURU Agency salget på Marc Cain i Skandinavien. NU har talt med agenturets ejer Martin Gaden og salgschef Jane Thomsen om salgsstrategien.
MODEBRANCHEN.
· I S S U E N O. 0 1 2 0 2 6 · 6 6
AF HELLE MATHIESEN
Hvert år udvikler Marc Cain fire hovedkollektioner opdelt i 12 drops på hver af de tre labels: Marc Cain Collections, Marc Cain Sports og Marc Cain Glam. Dertil kommer nyheder fra Marc Cain Essentials, Marc Cain Pants og Marc Cain Additions. Med andre ord – Marc Cain har en meget bred kollektion, der favner alle hjørner af en modekollektion – og der tilbydes samtidig flere stilretninger. GURU har agenturet på Marc Cain i både Danmark, Norge, Sverige, Finland og Island. Hvordan har GURU valgt at gribe salget an? - Vi har en målsætning om at få indkøberne fra Norden til at besøge Marc Cains store showroom i CIFF Village i Bella Center fire gange årligt. Her kan de se kollektionens fulde potentiale og opleve de enkelte labels folde sig ud i en helhed. Herefter kan indkøberne supplere deres ordre fra Marc Cains meget velfungerende og brugerven-
lige digitale showroom. Marc Cain har investeret massivt i den digitale platform, og den fungerer virkelig godt, hvilket er en stor fordel for agenter som os, der dækker et meget stort geografisk område, konstaterer Martin Gaden indledningsvist.
PLADS TIL BÅDE SMÅ OG STORE KUNDER Det er Jane Thomsen fra GURU, der kommer til at fronte salget i dagligdagen. Hun har lang erfaring fra modebranchen med både indkøb og salg. Men hvad er det for en type nordisk retailer, Marc Cain ønsker som kunde? - Vi søger butikker, som vi kan indgå forpligtende partnerskaber med – vi ser ikke en kunde som en aktør, vi gennemfører en transaktion med. Vi ønsker samarbejdspartnere, der har de samme værdier om kvalitet og ordentlighed, som Marc Cain har. Vi søger retail partnere, der kan gå ”all
in” på Marc Cains gennemtænkte koncept inden for classic og contemporary fashion. Det kan lige så vel være et stormagasin, som det kan være en mindre multibrand-butik med solidt lokalkendskab, der kan se Marc Cain som et godt match med forretningens kundegrundlag, siger Jane Thomsen.
KVALITET I ALLE LED Martin Gaden supplerer: - Marc Cain har helt sikkert en plads på modemarkedet i Norden. Den tyske modevirksomhed tilbyder et afprøvet koncept, der er værdsat verden over for enestående kvalitet og høj modegrad. Marc Cain er en topprofessionel modeudbyder, der har styr på hele værdikæden. De har for eksempel deres eget lokale strikkeri som er garant for ægte bæredygtig produktion, holdbare kvaliteter og klassiske silhuetter.
Marc Cain’s innovative strength and distinctive features are rooted in its German production Helmut Schlotterer, Founder, Owner
MARC CAIN COLLECTIONS
and Chairman of the Executive Board
ULTRA-MODERN KNITTING FACILITIES
Marc Cain has its headquarter and ultra-modern knitting production facilities in Bodelshausen. Knitwear is at the heart of every Marc Cain collection. Extraordinary patterns, innovative knitting methods and outstanding finishes show how much expertise and craftsmanship go into every item. Production on a larger scale only became possible with the introduction of electronically controlled knitting machines in the 1970s. A lot has happened since then. A dedicated development department works continuously on new processes and makes the brand’s highly specialized knitwear expertise possible. Marc Cain offers exclusive production techniques, special prints and high-quality standards. The knitting facilities can even produce different types of knit, ranging from smooth or ribbed knit to cable knit and jacquard. Marc Cain’s production facilities in Bodelshausen cover an area of 2,000 square metres, and the company produces around 390,000 knitted items per year on a total of 119 knitting machines – resulting in an impressive capacity of around 1.5 million knitted items per year. Marc Cain uses 112 flat knitting machines and seven circular knitting machines. The production runs on working days in an efficient 24-hour operation with three shifts. The machines are able to autonomously identify knots in the yarn, untangle them, and resume the procedure without stopping. Source: marc-cain.com
6 7 · I S S U E N O. 0 1 2 0 2 6 · M O D E B R A N C H E N.
Hvis Martin Gaden og Jane Thomsen skal pege på de tre vigtigste argumenter for, at en detailhandler i Norden skulle indlede et samarbejde med Marc Cain, så lyder svaret: - Vi kan pege på mange argumenter – et af punkterne vil helt klart være Marc Cains professionalisme. Virksomheden er ekstremt veldrevet. Jeg vil også pege på virksomhedens ønske om at indgå forpligtende partnerskaber og ægte relationer med kunderne. Og så selvfølgelig selve produkternes state-of-the-art kvalitet og enestående holdbarhed, som er en væsentlig del af Marc Cains DNA, siger Martin Gaden. Jane Thomsen uddyber: - Kan jeg tilføje komfort? Marc Cain er super-behageligt at have på samtidig med, at din stil er stilig og præsentabel. Det er ikke mindst et argument for Marc Cain Sports. Oplev Marc Cains nye kollektioner i CIFF Village i Bella Center Copenhagen.
Marc Cain’s knitting production facilities in Bodelshausen, Germany
MARC CAIN SPORTS
ARTIKEL · ARTICLE
MARC CAIN GURU AGENCY CIFF Village B3-214 Bella Center Copenhagen Jane Thomsen og Martin Gaden fra GURU Agency
MODEBRANCHEN.
· I S S U E N O. 0 1 2 0 2 6 · 6 8
SUMMARY Every year, Marc Cain develops four main collections divided into 12 drops on each of the three labels: Marc Cain Collections, Marc Cain Sports and Marc Cain Glam. In addition, there are news from Marc Cain Essentials, Marc Cain Pants and Marc Cain Additions. In other words – Marc Cain has a very broad collection that embraces all corners of a fashion collection – and at the same time offers several style directions. GURU has the agency for Marc Cain in Denmark, Norway, Sweden, Finland and Iceland. How has GURU chosen to approach sales? - We have a goal of getting buyers from the Nordic region to visit Marc Cain's large showroom in CIFF Village in Bella Center four times a year. Here they can see the full potential of the collection and experience the individual labels unfolding as a whole. Buyers can then supplement their order from Marc Cain's very well-functioning and user-friendly digital showroom. Marc Cain has invested heavily in the digital platform, and it works really well, which is a great advantage for
marc-cain.com guru-agency.com
agents like us, who cover a very large geographical area, Martin Gaden notes. Jane Thomsen from GURU will be in charge of the day-to-day sales. She has extensive experience in the fashion industry with both purchasing and sales. But what type of Nordic retailer does Marc Cain want as a customer? - We are looking for stores with similar values and integrity as Marc Cain – customers that we can enter into binding partnerships with. We are looking for retail partners who can go all in on Marc Cain's well-thought-out concept within classic and contemporary fashion. It could just as well be a department store as it could be a smaller multi-brand store with solid local knowledge that can see Marc Cain as a good match for the store's customer base, says Jane Thomsen. Martin Gaden adds: - Marc Cain certainly has a place in the Nordic fashion market. The German fashion company offers a proven concept that is appreciated worldwide for its exceptional quality and high fashion level.
Marc Cain is a top professional fashion provider that has control over the entire value chain. For example, they have their own local knitting factory, which guarantees truly sustainable production, durable qualities and classic silhouettes. If Martin Gaden and Jane Thomsen had to point out the three most important arguments for a retailer in the Nordics to start a collaboration with Marc Cain, the answer would be: - We can point to many arguments – one of the points would definitely be Marc Cain's professionalism. The company is extremely well run. I would also point out the company's desire to enter into binding partnerships and genuine relationships with customers. And then of course the exceptional quality and durability of the products themselves, which is an essential part of Marc Cain's DNA, says Martin Gaden. Jane Thomsen elaborates: - Can I add comfort? Marc Cain is super comfortable to wear while also making your style stylish and presentable. That's not least an argument for Marc Cain Sports.
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CIRCULATION 7.000 eksemplarer / 7,000 copies Distribution countries: Denmark, Norway, Sweden and Finland Publication date July 21, 2026
EDITORIAL FOCUS Spring/Summer 2027 Themes: Fashion & colours S/S 2027 / Outdoorsy Summer / Lingerie & Swimwear S/S 2027
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elsebeth@mathiesenmedia.dk
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FA S H I O N T R E N D S
ARTIKEL · ARTICLE
A/W 26/27
TREND PROTECT Fashion trend colours by X
MODEBRANCHEN.
While the trend theme Protect reflects a response to the many crises in our society and seeks security in a kind of armor, consisting of soft clothing, Pamper goes in a different direction. Here, fashion responds by offering sensual luxury, feminine strength, escapist glamour and shimmering surfaces. Finally, fashion for A/W 26/27 also offers the Preserve theme, connecting past and future with classic silhouettes, heritage inspiration and a modern twists.
NÜ
· I S S U E N O. 0 1 2 0 2 6 · 7 0
Mens trendtemaet Protect afspejler en reaktion på de mange samfundsmæssige kriser og søger tryghed i en form for rustning bestående af blød beklædning, så går Pamper i en anden retning. Her reagerer moden med at tilbyde sanselig luksus, feminin styrke, eskapistisk glamour og glimtende overflader. Endelig byder moden til A/W 26/27 også på temaet Preserve, som forbinder fortid og fremtid med klassiske silhuetter, heritage-inspiration og moderne twists.
BRAX
AF HELLE MATHIESEN
Protect bygger lag af følelsesmæssig styrke og tryghed gennem bløde teksturer, fake pels og skulpturelle silhuetter. Beklædningen bliver en følelsesmæssig rustning; på én gang blød, sanselig og stærk.
COLOURS
Pamper er sanselig luksus med metallic bronze, chocolate velour og gammelrosa shimmer. Feminin styrke møder
Preserve forbinder fortid og fremtid. Klassiske silhuetter og heritage-tekstiler får et moderne twist. Tradition møder
eskapistisk glamour i en verden af bløde silhuetter og strålende overflader.
innovation i en stil, der både bevarer og fornyr.
7 1 · I S S U E N O. 0 1 2 0 2 6 · M O D E B R A N C H E N.
CAMBIO
TIGER OF SWEDEN
PRESERVE
CARL GROSS
MAC
PA M P E R
FA S H I O N T R E N D S - P R O T E C T
MAURITIUS
SHEPHERD OF SWEDEN
NÜ
MODEBRANCHEN.
NU has asked trend researcher Anja Bisgaard Gaede from Spott to point out three commercial fashion trends for A/W 2026/27. In three different ways, the trend directions Protect, Pamper and Preserve express reactions to a turbulent world.
HERZENS
NU har bedt trendforsker Anja Bisgaard Gaede fra Spott om at pege på tre kommercielle modetendenser til A/W 2026/27. På hver sin måde udtrykker modebilledet reaktioner på en turbulent omverden. Anja Bisgaard Gaede har valgt tre vigtige trendretninger med navnene Protect, Pamper og Preserve.
BUGATTI
ALBERTO
DUFFY
· I S S U E N O. 0 1 2 0 2 6 · 7 2
MAC
ÆRLIG
KOPENHAKEN
ESTHEME
OLYMP
RAFFAELLO ROSSI
ILSE JACOBSEN HORNBÆK
ARTIKEL · ARTICLE
A/W 26/27
FA S H I O N T R E N D S - P R O T E C T
MAC
MODEBRANCHEN.
· I S S U E N O. 0 1 2 0 2 6 · 7 4
PROTECT
Protect bygger lag af følelsesmæssig styrke og tryghed gennem bløde teksturer, fake pels og skulpturelle silhuetter. Beklædningen bliver en rustning mod omverdenen; på én gang blød, sanselig og stærk. - Protect er en moderetning, hvor tøjet danner en barriere mod omverdenen. Vi svøber kroppen i naturinspireret taktilitet og gerne i et vildt og utæmmet udtryk. Vi ifører os et beskyttende værn af tekstiler og føler os stærke ved at klæde os blødt, vildt og sanseligt. Stilen er komfortabel, men kan også være elegant. Farvemæssigt holder denne
tendens sig meget til tone-i-tone-kombinationer med eksempelvis gullige, beige, brunlige, grønlige og grålige farvetoner, siger Anja Bisgaard Gaede, der peger på fake fur i lange længder som en key style. Det samme gælder korte skindjakker med oversize silhuet – ægte eller veganske. Uldjakken kommer i nye versioner med kappe- og kravekonstruktioner, og også quilt og uld er vigtige materialer i Protect-trendretningen. Uld mixes med stretch for komfort og bevægelighed. Tøjet bæres ofte lag-på-lag, hvor de forskellige lag harmonerer tone-i-tone.
CG - CLUB OF GENTS
LAURIE
BUGATTI NÜ
KAZURI
CARL GROSS
MARC CAIN
MILESTONE
MAC
BRAX
SEA RANCH
GLERUPS
ARTIKEL · ARTICLE
A/W 26/27
- Der kommer desuden masser af strik, herunder i sæt med for eksempel striknederdele med cardigans. Blandt detaljerne er frynser og dyreprint, og som noget nyt mixer designerne print inspireret af forskellige dyr, for eksempel zebra med leopard. Også patina-slid-effekter er blandt sæsonens detaljer. På accessories-siden vil Protect-temaet være karakteriseret ved, at tilbehøret har samme tekstur og farveholdning som resten af outfittet, så det hele blender ind i et samlet look, pointerer trendforskeren.
A U T U M N / W I N T E R 2026 COLLECTION
AMSTERDAM: MODEFABRIEK DATE: 18-19 JANUARY STAND: 532 COPENHAGEN: CIFF DATE: 27-29 JANUARY STAND: C4-018, SHOWROOM: B3-211 OSLO: NORWEGIAN FASHION CENTER DATE: 30. JAN. - 5. FEB. STAND: 1F-07 // 1. SAL HFW: STORBRITANNIEN DATE: 01-3. FEBRUAR STAND: B40 - B HALL
FA S H I O N T R E N D S - P R O T E C T
MODEBRANCHEN.
PROTECT Protect builds layers of emotional strength and security through soft textures, fake fur and sculptural silhouettes. The clothing becomes an armor against the outside world; on the same time soft, sensual and strong. - Protect is a fashion trend where clothing forms a barrier against the outside world. We wrap our bodies in nature-inspired tactility and preferably in a wild and untamed expression. We put on a protective armor of textiles and feel strong by dressing softly, wildly and sensually. The style is comfortable, but can also be elegant. In terms of colour,
this trend adheres very much to tone-on-tone combinations with, for example, yellowish, beige, brownish, greenish and greyish colour tones, says Anja Bisgaard Gaede, who points to fake fur in long lengths as a key style. The same applies to short leather jackets with an oversized silhouette – real or vegan. The wool jacket comes in new versions with cape and collar constructions, and quilt and wool are also important materials in the Protect trend. Wool is mixed with stretch for comfort and mobility. The clothes are often worn layered, where the different layers harmonize tone-on-tone.
RAFFAELLO ROSSI OLYMP
KINTOBE GLERUPS
ILSE JACOBSEN HORNBÆK
ESTHEME
· I S S U E N O. 0 1 2 0 2 6 · 7 6
SHEPHERD OF SWEDEN
BUGATTI
LA ROUGE
MARKBERG
SEA RANCH
PRE END
REDGREEN WOMAN
ARTIKEL · ARTICLE
A/W 26/27
- There will also be lots of knitwear, including in sets of for instance knitted skirts with cardigans. Among the details are fringes and animal prints, and as something new, the designers mix prints inspired by different animals, for example zebra with leopard. Patina-wear effects are also among the details of the season. On the accessories side, the Protect theme will be characterized by the accessories having the same texture and colour scheme as the rest of the outfit, so that it blends perfectly into the overall look, the trend researcher points out.
www.marc-cain.com
www.marc-cain.com
FA S H I O N T R E N D S - P R O T E C T
LUHTA
ARTIKEL · ARTICLE
A/W 26/27
Layers of protection Various fake animal furs Scarf coats Emotional dressing Architectural silhouette Protective layers Connected to animals and nature Protective elegance Comfort armor Wild touch Second skin dressing Emotional shelter Nature reverence Animal connection Soft strength Business trekking High tactility Raw dramatic nature Instinct Surrounding comfort
FRANK LYMAN
VENTI
ALBERTO
COSTAMANI
LUNDGAARD
MODEBRANCHEN.
· I S S U E N O. 0 1 2 0 2 6 · 7 8
NÜ
BRAX
NOISY MAY
SOLID
SEBAGO
SEBAGO
DIGEL
MASAI
MOS MOSH
KEYWORDS PROTECT
OLARS ULLA
DEPECHE
KINTOBE
TAMARIS
· I S S U E N O. 0 1 2 0 2 6 · 8 0
SOFT REBELS
DIGEL
MODEBRANCHEN.
NOEN
BRAX
TOM TAILOR
ÆRLIG
LUHTA
FJÄLLRÄVEN
CAMBIO
NORMANN
AMUST
ARTIKEL · ARTICLE
A/W 26/27 FA S H I O N T R E N D S - P R O T E C T
THE MOST INSPIRING INTERIOR & LIFESTYLE TRADE SHOW IN THE NORDICS Discover a strong line-up of design-led suppliers and emerging brands in a dynamic showcase, featuring top-tier trend insights from leading industry experts and unique installations designed to spark inspiration.
Formland Spring | 25 - 27 January 2026 Formland Autumn | 16 - 18 August 2026 www.formland.com · @formland_official · #formland Messecenter Herning, Vardevej 1, 7400 Herning
MODEBRANCHEN.
OLARS ULLA
DIGEL MOVE
C-RO
· I S S U E N O. 0 1 2 0 2 6 · 8 2
CLAIRE WOMAN
KINTOBE
ROY ROBSON
TOM TAILOR
SOFT REBELS
CAMBIO
SUNDAY
ARTIKEL · ARTICLE
A/W 26/27 FA S H I O N T R E N D S - P R O T E C T
CIFF B5-050 CIFF Village B5-104 Bella Center Copenhagen shoefever.dk - mephisto.com
FA S H I O N T R E N D S - PA M P E R
MODEBRANCHEN.
PAMPER
Pamper er sanselig luksus med metallic bronze, chocolate velour og gammelrosa shimmer. Feminin styrke møder eskapistisk glamour i en verden af bløde silhuetter og strålende overflader. Stilen kaldes også luksus-lounge. - Pamper afspejler en flugt fra den komplekse verden. Vi påfører os et ekstra lag af legende glamour. Kvinden styrker sig i party blazers og
VIBAE
RAFFAELLO ROSSI
DAYDREAM BY MAC
MEPHISTO
OLYMP
· I S S U E N O. 0 1 2 0 2 6 · 8 4
NOISY MAY
FRANK LYMAN
NOEN
BRAX
DAYDREAM BY MAC
HUNKØN
CAPRICE
ARTIKEL · ARTICLE
A/W 26/27
en legende elegance. Pamper handler om selvforkælelse og dekadence med en farveholdning domineret af bordeaux, brune, rosa og gyldne toner, ikke mindst bronze-metallic. Blød velour møder glans - og alle former for shiny overflader er velkomne her; folie, pailletter, sten, satin, lurex, iriserende elementer og så videre, fortæller Anja Bisgaard Gaede, der fortsætter: - Smykker understreger festlighederne, men der
er i det hele taget fokus på masser af accessories med bælter, tasker, hatte og fjerboaer. Transparente lag, lingeri- og tyl-detaljer, mameluk-lukninger, smock, fjer og sløjfer understreger det glamourøse look. Silhuetterne benytter sig af for eksempel ballonfacon, taljemarkering, store skuldre, pufærmer og draperinger, gerne i et mix af lette og tunge materialer.
AUTUMN/WINTER 2026 CIFF VILLAGE 27 – 29 JANUARY 1ST FLOOR / B1-102 BELLA CENTER / COPENHAGEN
FA S H I O N T R E N D S - PA M P E R
MODEBRANCHEN.
22/12/2025 10.38
The Pamper trend theme is focusing on sensual luxury with metallic bronze, chocolate velvet and dusty rose shimmer. Feminine strength meets escapist glamour in a world of soft silhouettes and radiant surfaces. The look is also called luxury lounge. - Pamper reflects an escape from a complex world. We apply an extra layer of playful glamour.
The woman strengthens herself in party blazers and with playful elegance. Pamper is about self-indulgence and decadence with a colour attitude dominated by burgundy, brown, pink and golden tones, not least bronze metallic. Soft velvet meets shine - and all kinds of shiny surfaces are welcome here; foil, sequins, stones, satin, lurex, iridescent elements and so on, says Anja Bisgaard Gaede, who continues:
OLARS ULLA
MARC CAIN
MAC
LAURIE CARL GROSS
· I S S U E N O. 0 1 2 0 2 6 · 8 6
DESOTO WOMEN
Untitled-1 1
PAMPER
GLERUPS
FRANSA
SOFT REBELS
BITTE KAI RAND
ARTIKEL · ARTICLE
A/W 26/27
- Jewelry emphasizes the festivities, but the focus is generally on lots of accessories with belts, bags, hats and feather boas. Sheer layers, lingerie and tulle details, snap closures, smocking, feathers and bows underline the glamorous look. The silhouettes include balloon shapes, waist markings, large shoulders, puff sleeves and draping, often in a mix of light and heavy materials.
www.jbs.dk
Det er det indre...
FA S H I O N T R E N D S - PA M P E R
MASAI
BRAX DAYDREAM BY MAC
Sexiness though confidence Sensual escapism Empowered femininity Pretty power dressing Cinematic feel Metallic surfaces Lounge luxe Celebration dressing Shimmer Soft glamour Playful elegance Radiant romance Whispering sparkle Dazzle softly Decadent dreaming Effortless seduction Radiant layering Wrapped in romance
SEBAGO
ZILCH COSTAMANI
HIMALAYA
· I S S U E N O. 0 1 2 0 2 6 · 8 8 MODEBRANCHEN.
KEYWORDS PAMPER
SUNDAY
CAPRICE
ILSE JACOBSEN HORNBÆK
DIGEL
ARTIKEL · ARTICLE
A/W 26/27
SEE YOU @ CIFF B1-102
AUTUMN WINTER 2026
FA S H I O N T R E N D S - PA M P E R
VERA MONT
FRANK LYMAN
AMUST
ARTIKEL · ARTICLE
A/W 26/27
KAZURI – HÅNDLAVET SKØNHED MED EN HISTORIE, DU KAN MÆRKE Midt i hjertet af Kenya begynder Kazuris rejse. Et lille værksted, født af ønsket om at skabe muligheder for enlige mødre, er i dag blevet et internationalt symbol på håb, håndværk og ægte skønhed. Hver eneste perle formes og glaseres i hånden af kvinder, der gennem deres arbejde skaber både økonomisk frihed og kunst, der rører sjælen.
kazuri@kazuriscandinavia.dk · 6018 5824 kazuriscandinavia.dk
DESIGUAL TIGER OF SWEDEN
MODE / 15.-17. februar 2026
· I S S U E N O. 0 1 2 0 2 6 · 9 0
Formland / 25-26 januar 2026
MODEBRANCHEN.
Tex-Stil / 10.-12. januar 2026
ÆRLIG
Kazuri er ikke blot smykker og strikketilbehør. I en verden af masseproduktion er Kazuri et kærligt modspil. Hvert smykke er en unik kreation, skabt med respekt for mennesker, materialer og miljø. Det er slow fashion skabt med hjertet - og det ses i hver eneste perles glød.
HIMALAYA
CAPRICE
TAMARIS
FASHION FAIRS AUTUMN/WINTER 26 27 - 29 JANUARY CIFF COPENHAGEN BELLA CENTER, F-038
30 JANUARY - 8 FEBRUARY M OT E U K E O S LO - U T R O AG E N C Y S A G V E I E N 2 3 C , 0 4 5 9 O S L O, I N N G . 1 C
NÜ
2 - 6 FEBRUARY S T O C K H O L M FA S H I O N W E E K N A C K A S T R A N D, R O O M 7 0 8
9 1 · I S S U E N O. 0 1 2 0 2 6 · M O D E B R A N C H E N.
BETTY & CO.
15 - 17 FEBRUARY FA S H I O N FA I R V E J L E DGI HUSET VEJLE
· I S S U E N O. 0 1 2 0 2 6 · 9 2
CAMBIO
RAFFAELLO ROSSI
HIMALAYA
MODEBRANCHEN.
MARC CAIN
TAMARIS
STEVE MADDEN
OLARS ULLA
DESIGUAL
ARTIKEL · ARTICLE
A/W 26/27 FA S H I O N T R E N D S - PA M P E R
COPENHAGEN
STOCKHOLM
CIF F Vi l l a g e , B ella C enter S h o w r o o m B0 - 2 12 2 6 -2 9 Ja n u a r y 2026
Stoc kholm F a s h io n D is tr ic t Sh o w r o o m 8 0 2 2- 6 Fe b r u a r y 2 0 2 6
T I N A C H R I S T E N S E N , T C - FA S H I O N
A g e n t in D enm ark, Iceland & Swe de n / + 45 5190 1660 / tina @tc - f a sh io n . d k
FA S H I O N T R E N D S - P R E S E R V E
MODEBRANCHEN.
Untitled-1 1
PRESERVE Preserve forbinder fortid og fremtid med klassiske silhuetter, heritage-tekstiler og moderne twists. Tradition møder innovation i en stil, der både bevarer og fornyer. Anja Bisgaard Gaede samler op på de vigtigste modetendenser i temaet Preserve: - Med temaet Preserve kigger vi både tilbage i
VIBAE
CASAMODA
MARKBERG
FRANSA DESIGUAL
BUGATTI BITTE KAI RAND
TIGER OF SWEDEN
· I S S U E N O. 0 1 2 0 2 6 · 9 4
BUGATTI
DEPECHE
OLARS ULLA
GLERUPS
ARTIKEL · ARTICLE
A/W 26/27
22/12/2025 10.34
tiden og fremad. Heritage genfortolkes, og der hentes blandt andet inspiration fra filmuniverset. Velkendte items som rullekravetrøjen og blazeren med dobbeltknaplukning samt trenchcoaten nyfortolkes og twistes ved hjælp af nye materialer eller detaljer. Karakteristisk for Preserve er brugen af masser af tern og Harlekin-inspirerede mønstre - ikke mindst på jakker og sæt. Hatten
får comeback som et vigtigt accessory. Farvemæssigt er der fokus på grønne, mintgrønne, blålige, brunlige og grålige farver med orange som accent. På detaljesiden ser vi for eksempel duffelcoat-lukninger. Gabardine og tweed er blandt temaets vigtige materialer, og damemoden stjæler med arme og ben fra herremoden.
E x p l o r e Ko p e n h a ke n M a l e / Fe m a l e AW 2 6 CIFF C4-088 CIFF Village showroom B2-211 Bella Center Copenhagen H e r r e t ø j s m e s s e n i n Ve j l e
kopenhaken.dk
FA S H I O N T R E N D S - P R E S E R V E
LUHTA PRESERVE Preserve connects the past and the future with classic silhouettes, heritage textiles and modern twists. Tradition meets innovation in a look that both preserves and renews. Anja Bisgaard Gaede summarizes the most important fashion trends in the Preserve theme: - With the Preserve theme, we look both back in
time and forward. Heritage is reinterpreted, and inspiration is drawn from the film universe. Wellknown items such as the turtleneck and the double-button blazer, as well as the trench coat, are reinterpreted and twisted using new materials or details. A characteristic of the Preserve style is the use of lots of checks and Harlequin-inspired patterns - not least on jackets and sets. The hat
MAC PROHIBITED
MOS MOSH
PRE END
CAMEL ACTIVE NÜ
KINTOBE · I S S U E N O. 0 1 2 0 2 6 · 9 6 MODEBRANCHEN.
ALBERTO
MAC
DIGEL
CASUAL FRIDAY
BRANDTEX
SEBAGO
ARTIKEL · ARTICLE
A/W 26/27
is making its comeback as an important accessory. In terms of colours, the focus is on green, mint green, bluish, brownish and greyish colours with orange as an accent. On the detail side, we see for instance duffle coat closures. Gabardine and tweed are among this theme's important materials, and women's fashion is highly inspired from the menswear universe.
www.olarsulla.se
GM AGENTUR
Nor wegian Fashion Week
Agent in Nor way & Denmark gaute@gmagentur.no
30 januari - 5 februari Showroom 2F- 02
FA S H I O N T R E N D S - P R E S E R V E
Vintage with a modern twist Preserve and renew The Brutalist & God Father style Comfort in the known Heritage reimagined Timeless modernity Modern preservation Memory layers Nostalgic but progressive Dignity and understated luxury A cultural layering - as if the garments carry stories within them Soulful craft Emotional durability Archive redefined "Born to endure" Contemporary lens
TOM TAILOR CARL GROSS
DIGEL
FRANK LYMAN
BLEND
BRAX DEPECHE · I S S U E N O. 0 1 2 0 2 6 · 9 8 MODEBRANCHEN.
ILSE JACOBSEN HORNBÆK
CAMBIO
KEYWORDS PRESERVE SHEPHERD OF SWEDEN
KOPENHAKEN
ARTIKEL · ARTICLE
A/W 26/27
NEW SHOWROOM IN BELLA CENTER! SHOWROOM B2-214
AUTUMN / WINTER 2026/27 · NEW SHOWROOM! MEET HERZENS IN CIFF VILL AGE, BELL A CENTER COPENHAGEN, SHOWROOM B2-214 SACHA PANDURO AGENTUR · +45 2299 5554 · SACHA@PANDURO-AGENTUR.COM · HERZENS.COM
SIGNATURE
MOS MOSH
· I S S U E N O. 0 1 2 0 2 6 · 1 0 0
LA ROUGE
MODEBRANCHEN.
NOEN
SIGNAL
MASAI
PROHIBITED
HUNKØN
JENSEN WOMEN
MAC
COSTAMANI
CAPRICE
ARTIKEL · ARTICLE
A/W 26/27 FA S H I O N T R E N D S - P R E S E R V E
CAPRICE
RAFFAELLO ROSSI
FRISTED BY CHARLOTTE MANSTED
SUNDAY
NÜ
Vejl. pris 599:-
Untitled-1 1
SEBAGO 22/12/2025 10.36
1 0 1 · I S S U E N O. 0 1 2 0 2 6 · M O D E B R A N C H E N.
BITTE KAI RAND
Theorema Scandinavia AB Daniel Oehlenschlæger Carstensen daniel@theorema.se | +45 60 16 18 49 Showroom: CIFF Shoes – B5-116
· I S S U E N O. 0 1 2 0 2 6 · 1 0 2
BITTE KAI RAND
SECOND FEMALE
CLAIRE WOMAN
MODEBRANCHEN.
MAC
BETTY BARCLAY
CAMEL ACTIVE
FJÄLLRÄVEN
ALBERTO
KOPENHAKEN
TIGER OF SWEDEN
IVY OAK
GLERUPS
ARTIKEL · ARTICLE
A/W 26/27 FA S H I O N T R E N D S - P R E S E R V E
Untitled-1 1
22/12/2025 10.38
SECOND FEMALE
1 0 3 · I S S U E N O. 0 1 2 0 2 6 · M O D E B R A N C H E N.
SEA RANCH
SIGNAL FRANK LYMAN
PULZ
· I S S U E N O. 0 1 2 0 2 6 · 1 0 4
MARKBERG
CLUB OF COMFORT
B.COPENHAGEN
MODEBRANCHEN.
ILSE JACOBSEN HORNBÆK
CAMEL ACTIVE
STEVE MADDEN
MEPHISTO
CAMBIO
DIGEL
HUNKØN
DUFFY
GLERUPS
ARTIKEL · ARTICLE
A/W 26/27 FA S H I O N T R E N D S - P R E S E R V E
CASAMODA
KAZURI ESTHEME
EXPLORE AW26 CONTAC TS SALE DENMARK: Redgreen Woman Christina Hjorth + 45 2060 8685 ch@redgreengroup.com DENMARK / NORWAY: Sea Ranch Kasper Bo Petersen +45 3175 5075 kbp@searanch.dk
KINTOBE
1 0 5 · I S S U E N O. 0 1 2 0 2 6 · M O D E B R A N C H E N.
B.COPENHAGEN
BUGATTI
GERMANY: Sea Ranch & Redgreen Woman Christian Birkebæk +45 5157 1404 cb@searanch.dk
SHOWROOMS SEA RANCH / REDGREEN WOMAN: OBS! NEW SHOWROOM! Mosedalvej 11, 2. 2500 Valby Showroom vest Hjultorvet 2, 8800 Viborg Modecentrum Hamburg, Haus m11, Raum 110 searanch.dk @searanch_official @redgreenwoman
LAURIE
MAC
REDGREEN WOMAN
OLARS ULLA
CAMEL ACTIVE
· I S S U E N O. 0 1 2 0 2 6 · 1 0 6
NOISY MAY
OLYMP
MODEBRANCHEN.
JENSEN WOMEN
FRANK LYMAN
CAMEL ACTIVE
TIGER OF SWEDEN
BRAX
MAC
DESOTO MEN
DIGEL
CAPRICE
ARTIKEL · ARTICLE
A/W 26/27 FA S H I O N T R E N D S - P R E S E R V E
Butiksinventar og Mannequiner
Tid til forandring?
Skal du have lavet om i din butik i 2026?
Kontakt os gerne for priser og en uforpligtende snak ! HEAD OFFICE European Mannequins & Shop Skovalleén 34 | 4800 Nykøbing F. | Denmark | Telefon: + 45 7025 2585 www.europeanmannequins.com | mail@emshop.dk
ARTIKEL · ARTICLE
AW26 markerer et vigtigt skridt for NU Denmark AW26 MARKS IMPORTANT STEP FOR NÜ DENMARK
NÜ’s collection for AW26 includes a significantly expanded outerwear line. The range of NOS products has also grown. Summer 26 showed certificant expansion with new customers and enlarged cooperation with existing retail partners. The entire collection can be experienced in CIFF Village, where NÜ has opened a new showroom.
MODEBRANCHEN.
· I S S U E N O. 0 1 2 0 2 6 · 1 0 8
AF HELLE MATHIESEN
Da NU er på besøg hos NÜ Denmark i Randers er vi samlet en lille flok om et hyggeligt spisebord, hvor der er dækket op med croissanter, morgenmad og varm kaffe. Rundt om bordet i det hjemlige miljø sidder ejer og chefdesigner Jannie Lymann, hendes to voksne børn, Philip Lymann Schacksen, og Felina Lymann Schacksen samt Kenneth Rasmussen, Sales Manager for Skandinavien. Kenneth Rasmussen kom til NÜ Denmark i sommeren 2025 og har været initiativtager til kollektionstilpasningen, som Jannie Lymann har ført ud i livet bistået af datteren Felina. De unge mennesker er 2. generation i NÜ Denmark, som blev etableret i 1997. Philip Lymann Schacksen arbejder med salg og kom til NÜ med fire års erfaring fra Bestseller i bagagen, mens Felina Lymann Schacksen har siddet med design. Meningen er, at hun kommer til at få mere designmæssigt ansvar, efterhånden som hun får erfaring.
SUPER-TEAM - Jeg er ekstremt taknemmelig for, at begge mine børn er interesserede i NÜ, som er mit livsværk og hjerteblod. At jeg samtidig har fået Kenneth Rasmussen ombord - med hans lange brancheerfaring og dybe kompetencer - er også fantastisk, konstaterer en glad og tilfreds Jannie Lymann. Kenneth Rasmussen tog som noget af det første efter sin ansættelse i sommeren 2025 fat på at udvide kundebasen i både Danmark og resten af Norden. Nye agenter er desuden kommet til i både Norge og Sverige.
VELBALANCERET KOLLEKTION - Da jeg så NÜ’s kollektion, vidste jeg med det samme, at der var et uopdyrket potentiale her. NÜ’s unikke DNA rammer den perfekte kombination af kommercialitet og design. Jeg har skubbet på for at videreudvikle NÜ på outerwear, hvilket Jannie har lyttet til. Og til AW26 introducerer vi en imponerende flot overtøjskollektion med stor bredde i materialer og overtøjstyper. Jeg opfordrede også til, at vi udvidede vores basis-produkter, og nu står vi med en efter min mening perfekt balance mellem basis og trend - samt med et fantastisk NOS-program, der blandt andet indeholder kvaliteter i cashmereblend. Vi har et sundt split mellem items med hård NÜ-DNA og pieces med et mere blødt NÜ-touch, konstaterer Kenneth Rasmussen, der tilføjer, at en del af succesen også skyldes det stabile prispunkt, som NÜ fastholder. At få endnu flere kunder på både hjemmemarkedet og eksportmarkederne - samt at videreudvikle partnerskaber med nøglekunderne - er fokusområdet for Kenneth Rasmussen og Philip Lymann Schacksen fremadrettet. Mød NÜ-teamet i det nye showroom i CIFF Village eller på standen i C-hallen. Få den nye AW26kollektion og shop-in-shop-konceptet præsenteret. Og nyd den hyggelige atmosfære.
NÜ
Nyhederne står i kø hos modevirksomheden NÜ Denmark. AW26-kollektionen indeholder en kraftigt udvidet overtøjslinje. Viften af NOS-varer er desuden vokset. Sommer 26 viste markant vækst med nye kunder og udvidet samarbejde med eksisterende retail-partnere. Hele kollektionen kan opleves i CIFF Village, hvor NÜ netop har åbnet nyt showroom.
NÜ DENMARK
SUMMARY
CIFF C4-018 CIFF Village, showroom B3-211 Bella Center Copenhagen
NÜ
nu-denmark.com
NÜ
Norwegian Fashion Center, showroom 1F-07 1. sal Fornebu
NÜ’s nye skandinaviske salgsplatform ligger i CIFF Village, Bella Center Copenhagen. Teamet fra NÜ glæder sig til at byde nye og eksisterende kunder velkommen i showroom B3-211
Philip Lymann Schacksen, Kenneth Rasmussen, Felina Lymann Schacksen og Jannie Lymann
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When NU is visiting NÜ Denmark in Randers, a small group of people is gathered around a dining table with croissants and hot coffee. Present in the cozy room are owner and Head of Design Jannie Lymann, her two adult children, Philip Lymann Schacksen and Felina Lymann Schacksen and Kenneth Rasmussen, Sales Manager for Scandinavia. Kenneth Rasmussen came to NÜ Denmark in the summer of 2025 and has been the initiator of the collection development, which Jannie Lymann has implemented with assistance of her daughter, Felina Lymann Schacksen. The young people are the 2nd generation of NÜ Denmark, which was established in 1997. Philip Lymann Schacksen works in sales and came to NÜ with four years of experience from Bestseller, while Felina Lymann Schacksen has been working with design. The idea is that she will be given more design responsibility as she gains experience. - I am extremely grateful that both my children are interested in NÜ. The fact that I have also Kenneth Rasmussen on board - with his long experience and deep insights in the fashion industry - is also fantastic, notes Jannie Lymann. One of the first things, Kenneth Rasmussen did after starting at NÜ in the summer of 2025, was to expand the customer base in both Denmark and the rest of the Nordic region. New agents have also come on board for both the Norwegian and the Swedish markets. - When I first saw NÜ's collection, I immediately knew that there was an untapped potential here. NÜ's unique DNA hits the perfect combination of commerciality and design. The expansion of NÜ’s outerwear range is a very good strategy, and for AW26 we are introducing an impressively beautiful outerwear collection with a wide range of materials and different types of outerwear. I also encouraged the designers to expand our range of basic products, and now we have what I believe is a perfect balance between basics and design driven styles - as well as a fantastic NOS program that includes qualities in cashmere blend, etc. We have a healthy split between items with hard core NÜ DNA and pieces with a softer NÜ touch, Kenneth Rasmussen notes, adding that part of NÜ’s success also is due to the stable price point that NÜ maintains. Getting even more customers in both the domestic and export markets - as well as further developing partnerships with key customers - is in focus for Kenneth Rasmussen and Lymann Schacksen going forward. Meet the NÜ team in the new showroom in CIFF Village or at the stand in Hall C. Get introduced to the new AW26 collection and the shop-in-shop concept. And enjoy the cozy NÜ atmosphere.
LAURIE
LAURIE
ARTIKEL · ARTICLE
COZE AARHUS WORKS WITH A TRIPLE BOTTOM LINE Hos Coze Aarhus, virksomheden bag modebrandet LAURIE, handler succes om mere end økonomiske tal. Her tæller de tre bundlinjer - den sociale, den økonomiske og den miljømæssige - lige meget. At Coze Aarhus, the company behind the fashion brand LAURIE, success is about more than financial numbers. Here, the social, the economic and the environmental bottom line counts equally.
MODEBRANCHEN.
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AF HELLE MATHIESEN
I 2025 kunne Lena Trend fejre 20-års jubilæum som frontfigur for Coze Aarhus – og i 2027 runder virksomheden 40 år. Gennem hele rejsen har hendes fokus været det samme: at skabe mode med omtanke for både mennesker, økonomi og miljø. - At levere økonomiske resultater er en forudsætning. Men at tage ansvar for miljø og mennesker er nærmest stadig tilvalg. For os giver det mening – og ind imellem nye kunder, siger Lena Trend.
OMTANKE I DNA’ET I maj 2025 blev Coze Aarhus officielt B Corp-certificeret - som én af kun 14 tøjvirksomheder i hele EU. Certificeringen dokumenterer, at virksomheden arbejder helhedsorienteret og har en positiv indvirkning på samfundet og miljøet. - Når vi vælger udelukkende at bruge EcoVero™-viskose eller kun bruger økologisk bomuld, træffer vi bevidste valg, som handler om at tilgodese miljøet mere end økonomien, forklarer Lena Trend, og fortsætter: - Til gengæld kommer det både vores og vores kunders økonomi til gode, at vores produkter holder længe i både udtryk og kvalitet.
DATA SOM DRIVKRAFT Hos LAURIE er det ikke kun værdierne, der styrer beslutningerne; det er også dokumentationen bag. Coze Aarhus arbejder målrettet med at forberede sig på indførelsen af det digitale produktpas, som forventes at blive en vej for gennemsigtighed og grundlag for mere informerede tøjvalg i modebranchen. - Vi er fint med i processen, og jeg tror, det bliver en fordel for både forhandlere og forbrugere, som fremover nemt kan scanne en QR-kode og få svar på mange spørgsmål – fra hvor varen er produceret, til hvilken bomuld der er brugt, og hvor den kommer fra. Men vi mangler stadig i branchen at kunne beregne og helt forstå den miljøomkostning, et stykke tøj reelt repræsenterer. Når vi kan det, bliver det virkelig spændende, fastslår Lena Trend.
SUND PROCES MED KLARE GEVINSTER Rejsen mod B Corp-certificering tog et år, men indsatsen har givet varig værdi. - Vi har heldigvis ikke problemer med at finde nye kolleger, for der er mange dygtige mennesker, der søger steder at arbejde, der giver mening, og hvor
SUMMARY
Lena Trend
OM SLENDER
Slender er LAURIEs nyeste pasform, designet til kvinder med smalle hofter, en mindre bagdel, lidt mave og slanke ben. Modellen blev lanceret i AW25 og bygger på kropsscanninger af flere hundrede kvinder - udviklet i samarbejde med forskere fra VIA Design. Succesen var tydelig allerede fra starten: I efteråret 2025 oplevede LAURIE genbestillinger på hele 30% af det første indsalg, som i forvejen var over forventning. Siden er Slender-modellerne udvidet med flere farver og længder, og til AW26 kommer flere til.
COZE AARHUS / LAURIE CIFF F-038 laurie.dk
111 · MODEBRANCHEN.
In 2025, Lena Trend celebrated her 20th anniversary as the frontwoman of Coze Aarhus – and in 2027 the company will turn 40. Throughout the journey, her focus has remained the same: creating fashion with consideration for people, the economy and the environment. - Delivering financial results is a prerequisite. But taking responsibility for the environment and people is almost always an option. To us, it makes sense – and sometimes new customers, Lena Trend states. In May 2025, Coze Aarhus was officially B Corp certified - as one of only 14 clothing companies in the entire EU. The certification documents that the company works holistically and has a positive impact on society and the environment. - When we choose to use only EcoVero™ viscose or organic cotton, we make conscious choices that are more about the environment than the economy, Lena Trend explains, and she continues: - In return, both our company’s and our customers' economies benefit from the fact that our products last a long time in both appearance and quality. At LAURIE, it is not only the values that drive decisions; it is also the documentation behind it. Coze Aarhus is working hard to prepare for the introduction of the digital product passport, which is expected to become a path for transparency and the basis for more informed clothing choices in the fashion industry. - We are well involved in the process, and I believe it will be an advantage for both retailers and consumers, who, in the future, easily can scan a QR code and get answers to many questions - from where the product is produced, to what cotton is used, and where it comes from. But we still need in the industry to be able to calculate and fully understand the environmental cost that a piece of clothing actually represents. When we can do that, it will be really exciting, Lena Trend states. The journey towards B Corp certification took a year, but the effort has provided lasting value. - Fortunately, we have no problems finding new colleagues, because there are many talented people looking for places to work that make sense and where they can make a difference. And the path to new customers with the same focus as us is fortunately much shorter than when you otherwise want to get in touch with someone who doesn't know us. We know how difficult it is to communicate environmentally and socially responsible choices through all stages before the message reaches the end-user. But few people think it's a bad idea, says Lena Trend, who points out that it's healthy on the internal lines to go through the entire company thoroughly: - You become sharp on your values and get clear descriptions of what you stand for - something that is also worth a lot when new colleagues are being onboarded. And we can reassure customers that we have control over legislation and products, all of which are produced in Europe. Coze Aarhus continues to work purposefully to strengthen its policies and processes - most recently with the development of guidelines for a responsible use of AI. - The B Corp certification, ESG reporting and work with the digital product passport give us insight into how we can develop the company in an even more future-oriented direction, she concludes. In January 2026, you can experience LAURIE at CIFF, where the brand presents its new AW26 collection, including the new, popular Slender fit in several new colours.
The B Corp certification, ESG reporting and work with the digital product passport give us insight into how we can develop the company in an even more future-oriented direction
LAURIE
de kan gøre en forskel. Og vejen til nye kunder med samme fokus som os er heldigvis meget kortere, end når man ellers gerne vil i kontakt med nogle, der ikke kender os. Vi ved, hvor svært det er at kommunikere de miljørigtige og sociale valg igennem alle led, før budskabet når ud til forbrugerne. Men det er de færreste, der synes, det er en dårlig idé, siger Lena Trend, der pointerer, at det på de indre linjer er sundt at gå hele virksomheden grundigt igennem: - Man bliver skarp på sine værdier og får tydelige beskrivelser af, hvad man står for - noget, som også er guld værd, når nye kolleger skal onboardes. Og til kunder kan vi berolige dem med, at vi har styr på lovgivning og produkter, som alle produceres i Europa. Coze Aarhus arbejder fortsat målrettet med at styrke sine politikker og processer - senest med udviklingen af guidelines for ansvarlig brug af AI. - B Corp-certificeringen, ESG-rapporteringen og arbejdet med det digitale produktpas giver os en indsigt i, hvordan vi kan udvikle virksomheden i en endnu mere fremtidsorienteret retning, slutter hun. I januar 2026 kan du opleve LAURIE på CIFF, hvor brandet præsenterer sin nye AW26-kollektion, herunder den nye, populære Slender-pasform i flere nye farver.
SEA RANCH
ARTIKEL · ARTICLE
New showroom for Sea Ranch & Redgreen Woman
Teamet bag Sea Ranch og Redgreen Woman glæder sig til at byde kunderne velkommen i et helt nyt showroom-univers i Valby. The team behind Sea Ranch and Redgreen Woman is looking forward to welcoming customers to a brand new showroom universe in Valby.
MODEBRANCHEN.
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REDGREEN WOMAN
AF HELLE MATHIESEN
Under Copenhagen Fashion Week vil showroomet i Valby danne ramme om de nye kollektioner til AW26 fra Sea Ranch og Redgreen Woman. - Her i Valby er vi blevet en del af et levende og kreativt miljø, hvor vi oplever byens impulser. Det summer af liv, og vores showroom har Nordisk Film som nærmeste nabo. Fra vores vinduer kigger vi ud over filmselskabets autentiske scenebygninger, der er opført i træ og malet i en varm rød farve. Her er ægte sjæl og nostalgi, og vi ser frem til at skabe nye historier sammen med kunderne i de her fine omgivelser. Potentielt nye kunder, der har lyst til at se vores nye kollektioner fra Sea Ranch og Redgreen Woman i nye omgivelser, er naturligvis også meget velkomne. Valby ligger strategisk godt i forhold til både København C og Bella Center, udtaler Christina Hjorth, der er salgsansvarlig for Redgreen Woman. Om brandet fortæller hun: - Redgreen Woman bygger på et stærkt design-DNA, der mærkes i hver eneste kollektion. Vi forener tidløse silhuetter med en maritim arv og en urban lethed - skabt til livet mellem havnen og byen. Naturlige materialer understreger følelsen af kvalitet og komfort, mens designet bevæger sig ubesværet fra gaderne til kysten. Det er et moderne og autentisk udtryk, der holder sæson efter sæson.
NY SALGS-KAPACITET Sea Ranch til både damer og herrer præsenterer også sin nye kollektion til AW26 i showroomet i Valby. - Sea Ranch har en design-DNA, der er karakteriseret ved et tydeligt skandinavisk udtryk med klassiske, maritime rødder. Blandt kendetegnene, der går igen i enhver kollektion, er maritime striber, items i et sporty-casual look og funktionel mode med fine detaljer, siger Sara Keir Wright, Head of Design på Sea Ranch.
SEA RANCH WOMAN AW26
Earthed Nostalgia: Timeless classic pieces for cosy living and everyday adventures. Soft teddy fleece and chunky knits, perfect for evenings by the fireplace and long walks in the great outdoors. Soft baby corduroy pieces and fine knits perfect for stylish comfort. A splash of pink adds a twist to the classic Breton stripe.
REDGREEN WOMAN AW26
Redgreen Woman invites you into an Urban Eden universe – the tranquility of nature meets the rhythm of the city. The collection celebrates the duality that Redgreen Woman stands for: Strength and softness. City and nature. Classic and new. Layered styling combines functionality with femininity, while structures and materials provide a strong feeling of nature’s presence – even when the surroundings are asphalt, bricks and street lights.
SEA RANCH REDGREEN WOMAN Showroom Mosedalvej 11,2., 2500 Valby Viborg showroom Hjultorvet 2, 8800 Viborg. Modecentrum Hamburg Haus M11, Raum 110 searanch.dk @searanch_official @redgreenwoman
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- Here in Valby, we have become part of a vibrant and creative environment, where we experience the city's impulses. It is buzzing with life, and our showroom has Nordisk Film as its closest neighbor. From our windows, we look out over the film company's authentic stage buildings, which are built of wood and painted in a warm red colour. Valby is strategically well located and close to both Copenhagen C and Bella Center, says Christina Hjorth, who is responsible for sales at Redgreen Woman. - Redgreen Woman is built on a strong design DNA that is felt in every single collection. We combine timeless silhouettes with a maritime heritage and an urban lightness - created for life between the port and the city. Natural materials emphasize the feeling of quality and comfort, while the design moves effortlessly from the streets to the coast. It is a modern and authentic expression that lasts season after season. Sea Ranch for both women and men also presents its new collection for AW26 in the showroom in Valby. - Sea Ranch has a design DNA that is characterized by a clear Scandinavian expression with classic, maritime roots. Among the characteristics that recur in every collection are maritime stripes, items in a sporty-casual look and functional fashion with attention to details, says Sara Keir Wright, Head of Design at Sea Ranch. On January 1, 2026, Sea Ranch welcomed Kasper Bo Petersen as the new sales manager for Denmark and Norway, and it is an acquaintance that exudes both experience and passion. - I come from Bessie Copenhagen, where I have had the overall responsibility for the company for many years. With more than 25 years in the fashion industry, I have experience in disciplines such as production, purchasing, sales and design – in other words, I come with a versatile foundation and an ambition to strengthen Sea Ranch's position in the market. The joy of sales has always been my great driving force, and I look forward to working closely with customers and creating strong relationships. I am also looking forward to the new challenge of working with men's fashion and to unleashing the potential that lies in the collaboration with the Sea Ranch team, says Kasper Bo Petersen. The sales team also includes Christian Birkebæk, who is a sales representative in Germany. Sea Ranch has a showroom in Modecentrum Hamburg and Christian Birkebæk is responsible for both Sea Ranch and Redgreen Woman on the German market.
Earthed Heritage. Classic essentials for a casual menswear wardrobe made for everyday adventures. Jaquard knits and checked Corduroy shirts give a twist to the classics. Colour story of earthed, warm dark brown and green. Pumpkin orange gives a splash of colour in the dark and muted tones.
REDGREEN WOMAN
SUMMERY
SEA RANCH MEN AW26
SEA RANCH
Den 1. januar 2026 bød Sea Ranch velkommen til Kasper Bo Petersen som ny salgsansvarlig for Danmark og Norge, og det er et bekendtskab, der både emmer af erfaring og passion. - Jeg kommer med en baggrund fra Bessie Copenhagen, hvor jeg gennem en lang årrække har haft det overordnede ansvar for virksomheden. Med mere end 25 år i modebranchen har jeg erfaring med discipliner som produktion, indkøb, salg og design – jeg kommer med andre ord med et alsidigt fundament og en ambition om at styrke Sea Ranchs position på markedet. Glæden ved salg har altid været min store drivkraft, og jeg ser frem til at arbejde tæt sammen med kunderne og skabe stærke relationer. Jeg glæder mig også til den nye udfordring med herremode og til at udfolde det potentiale, der er i samarbejdet med Sea Ranch-teamet, udtaler Kasper Bo Petersen. Han tilføjer: - Intentionen er klar: Sea Ranch skal på sigt være en naturlig del af sortimentet i de danske og norske tøjbutikker. Et brand, der med sit afslappede, maritime og klassiske udtryk rammer den tidløse stil præcist - uden at gå på kompromis med kvaliteten. Det er vigtigt for tøjbutikkerne at kunne tilbyde forbrugerne et brand som Sea Ranch, der repræsenterer en stemning af ubesværet elegance, nordisk enkelhed og en kvalitet, man kan mærke. Salgsteamet tæller også Christian Birkebæk, der er sælger i Tyskland. Sea Ranch har showroom i Modecentrum Hamborg, hvorfra han ekspederer tyske kunder på både Sea Ranch og Redgreen Woman. Det tyske indsalg falder sammen med Copenhagen Fashion Week i januar 2026, og derfor vil Christian Birkebæk koncentrere sig om salget på det tyske marked i den periode.
ARTIKEL · ARTICLE
For the FW26 season VIBAe is introducing a new boot called STURGIS
Q/A
MODEBRANCHEN.
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WITH KALLE GUMMERUS, CEO AND FOUNDER AT VIBAe
I sommeren 2020 kom de første VIBAe-sko på gaden; nu bruger mere end 275.000 komfortelskende mennesker i mere end 150 lande fodtøjet. Det finske skomærke udstillede på CIFF for første gang i juli 2025 – og nu har også skandinaviske indkøbere og forbrugere har taget skoene til sig. Hvad er årsagen til succesen? Vi spurgte VIBAes adm. direktør. By summer 2020, the first VIBAe shoes hit the streets; now, more than 275,000 comfort-loving people in more than 150 countries are wearing the footwear. The Finnish shoe brand was exhibiting at CIFF for the first time in July 2025 – now also Scandinavian buyers and consumers have embraced the shoes. What is the reason for the success? We asked VIBAe’s CEO.
AF HELLE MATHIESEN
Q | Hvorfor rammer VIBAe det nordiske marked med så stor - og øjeblikkelig - succes? Hvilke markedskrav matcher dit brand? A | Fordi VIBAe er verdens mest komfortable fodtøjsmærke! Vi har ikke været bange for at gå globalt fra dag ét, og vi bruger markedsføring på sociale medier på en måde, som ikke så mange andre brands gør. Hvor mange andre unge brands er der derude, som bruger 500.000 euro om måneden, og jeg siger om måneden, på markedsføring på sociale medier? Q | VIBAe blev etableret i 2020. Med hvilket formål? Havde verden ikke nok skomærker? A | VIBAe er mere end "bare et skomærke", det er mere en livsstil, og kunderne kommer tilbage efter at have købt det første par, efter de har købt det andet, tredje, fjerde par osv. De elsker også at tale om skoene med deres venner, familie og endda fremmede. Den bedste måde at finde ud af, hvad VIBAe handler om, er at gå til https://vibae.com/products/roma-leather-cognac-brown og læse de tusindvis af femstjernede anmeldelser. Q | Præsenter venligst de vigtigste nyheder fra VIBAe til A/W 2026 A | VIBAe sko handler om naturlige materialer, og vores nøglestyles er nye klassikere, der sælges fra sæson til sæson. Til A/W 2026 lancerer vi en ny støvle kaldet STURGIS og samtidig en ny Trek-sål i naturgummi.
Q | Why is VIBAe hitting the Nordic market with such great - and immediately - success? Which customer demands are your brand matching? A | Because VIBAe is the most comfortable footwear brand in the world! We were not afraid to go global since day one and we are using social media marketing in a way that not too many other brands are doing. How many other young brands are there out there who are putting 500 000€ per month, and I am saying per month, in social media marketing.
Q | Please introduce the key novelties from VIBAe for A/W 2026 A | VIBAe shoes is all about natural materials and our key styles are new classics which are sold from season to season. For the FW26 season we are launching a new boot called STURGIS and at the same time a new natural rubber Trek sole.
NORDIC AGENTS AND DISTRIBUTORS SYVERSEN is distributor for Norway, Andreen Agenturer AB is agent for Sweden, BB Agentur is agent in Denmark
VIBAe CIFF C1-060 vibae.com
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Q | VIBAe was first established in 2020. With what purpose? Didn’t the world have enough shoe brands? A | VIBAe is more than "just a shoe brand”, it is more like a lifestyle, and customers after purchasing the first pair they come back for the second, third, fourth, and so on pair. They also love to talk about the shoes to their friends, relatives, and even strangers. Best way to find out what VIBAe is all about is to go to https://vibae.com/products/roma-leather-cognac-brown and read the thousands of five stars reviews.
ARTIKEL · ARTICLE
3 HURTIGE
TIL IVY OAK’S BRAND DIRECTOR RASMUS BORGES OLSEN
1. IVY OAK er endnu relativt ukendt på det nordiske marked. Hvad kan det oprindeligt tyske brand tilføre modebutikkerne i Skandinavien? IVY OAK tilbyder et elegant og tidløst design kombineret med mange spændende og flotte kvaliteter. Den kombination ser vi som et perfekt match til det skandinaviske marked.
IVY OAK
AF HELLE MATHIESEN
At CIFF, buyers can also meet IVY OAK's new Sales Director Jesper Steenberg. He comes from similar positions at Gestuz, Bestseller and PVH Corp., among others.
MODEBRANCHEN.
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2.
Beskriv venligst den nye kollektion til AW26 fra IVY OAK. Hvad kan indkøberne forvente? IVY OAK’s nye kollektion til Efterår/Vinter 2026 udtrykker styrken og kompleksiteten i moderne femininitet inspireret af raffineret skrædderkunst. Kollektionen afspejler de mange facetter i IVY OAK-kvindens liv – fra dag til aften, fra arbejde til fest. Vi præsenterer brandet, som det oprindelig blev tænkt for ti år siden med en sofistikeret farvepalet og tidløse silhuetter, der balancerer blødhed med struktur.
3.
Hvor finder de besøgende på CIFF IVY OAK? Vi er spændte på at introducere AW26-kollektionen på CIFF under Copenhagen Fashion Week og efterfølgende i både Oslo og Stockholm. På CIFF finder de besøgende IVY OAK i Centre Hall, Hal E.
På CIFF kan indkøberne også hilse på IVY OAKs nye Sales Director Jesper Steenberg. Han kommer fra tilsvarende stillinger hos blandt andre Gestuz, Bestseller og PVH Corp.
SUMMARY Brand director Rasmus Borges Olsen: ”IVY OAK offers an elegant and timeless design combined with many exciting and beautiful qualities. We see this combination as a perfect match for the Scandinavian market. IVY OAK's Autumn/Winter 2026 collection expresses the strength and complexity of modern femininity inspired by refined tailoring. The collection reflects the many facets of the IVY OAK woman's life from day to night, from work to party. We present the brand as it was originally conceived ten years ago with a sophisticated colour palette and timeless silhouettes that balance softness with structure. We are excited to introduce the AW26 collection at CIFF during Copenhagen Fashion Week and subsequently in both Oslo and Stockholm. At CIFF, trade visitors will find IVY OAK in the Centre Hall, Hall E.”
IVY OAK CIFF Es-062 ivyoak.com
Rethink things and invent sustainable solutions out of existing materials – this is where we invest all our energy. We produce clothes hangers out of grass and textiles. We use recycled plastics and reuse raw materials. Continually we reduce our CO2-footprint and shorten transport routes. We have answers to tomorrow’s questions today. Find out more at cortec-hangers.com
MEET US COPENHAGEN CIFF CIFF Village B6 / 101 27-29 January 2026
O S LO Norwegian Fashion Week 30 January - 5 February 2026
S TO C K H O L M STOCKHOLM FASHION DISTRICT Fashion Week Trade 2-6 February 2026
IKAST DK COMPANY A/S La Cours Vej 6 . DK 7430 Ikast T. +45 96 600 700
VEJLE DK COMPANY VEJLE A/S Edisonvej 4 . DK 7100 Vejle T. +45 79 433 000
K Ø B E N H AV N DK COMPANY CPH A/S Kanonbådsvej 10 . DK 1437 København K. T. +45 70 302 828 dkcompany.com
THEME
LINGERIE & LOUNGEWEAR
MODEBRANCHEN.
ELOMI
Explore the universe of inner layers for next winter
MEY
· I S S U E N O. 0 1 2 0 2 6 · 1 2 2
ROSA FAIA
ARTIKEL · ARTICLE
A/W 26
AF HELLE MATHIESEN
NU zoomer ind på det bløde lag af tøj, vi har på inderst inde, samt på kategorien loungewear, nightwear og homewear. Dette univers udgør en vigtig del af vores garderobe og handler både om velvære, komfort og udtryk. Dyk ned i tendenserne i dette tema, hvor NU har samlet et bredt udvalg af leverandørernes nye kollektionsfotos til sæsonen Autumn/Winter 2026/27. NU zooms in on the soft layer of clothing we wear close to our skin, as well as the loungewear, nightwear and homewear categories. This universe is an important part of our wardrobe and is both about wellbeing, comfort and expression. Dive into the trends in this theme, where NU has gathered a wide selection of the suppliers' new collection photos for the Autumn/Winter 2026/27 season.
SPEIDEL
WACOAL
CHANTELLE EASYFEEL
SPEIDEL
HANRO
MEY
ANITA SINCE 1886
1 2 3 · I S S U E N O. 0 1 2 0 2 6 · M O D E B R A N C H E N.
JBS OF DENMARK
FANTASIE
AMBASSADOR SINCE 1867
ROSA FAIA
WACOAL
SPEIDEL
FANTASIE
CALIDA
MEY
CALIDA
DAMELLA
FREYA
HANRO
AMBASSADOR SINCE 1867
ARTIKEL · ARTICLE
FANTASIE
LUHTA
THEME
ANITA SINCE 1886
CALIDA
JBS OF DENMARK
RINGELLA
ANITA SINCE 1886
CHANTELLE EASYFEEL
· I S S U E N O. 0 1 2 0 2 6 · 1 2 4
WACOAL
DAMELLA
MODEBRANCHEN.
A/W 26 LINGERIE & LOUNGEWEAR
SERIOUSLY SEXY UNDERWEAR. Jan Bach Andersen | phone 0045 4056 2214 | Showroom in Bella Center Copenhagen | CIFF Village B2 / 209
mey.com
DAMELLA
MEY
MEY
MODEBRANCHEN.
RINGELLA
ROSA FAIA
DAMELLA
MEY
CHANTELLE EASYFEEL
· I S S U E N O. 0 1 2 0 2 6 · 1 2 6
ELOMI
MEY
AMBASSADOR SINCE 1867
WACOAL
CALIDA
SPEIDEL
GLERUPS
ARTIKEL · ARTICLE
A/W 26 LINGERIE & LOUNGEWEAR
THEME
THE NEW
SERIES LIZ
b2b.anita.com
ANITA v/Ssport Aps, Showroom Skodsborg Skodsborg Strandvej 156, 2942 Skodsborg, Tlf.:+45 61547222, Mail: anita@ssport.dk
Liz Support bra without underwires STYLE 5212.781 · Cup B – I + Shorty STYLE 1912.781
MEY
DAMELLA
MEY
JBS OF DENMARK
AMBASSADOR SINCE 1867
· I S S U E N O. 0 1 2 0 2 6 · 1 2 8
RINGELLA
MODEBRANCHEN.
CALIDA
ANITA SINCE 1886
MEY
JBS OF DENMARK
CALIDA
FREYA
HANRO
MEY
ARTIKEL · ARTICLE
A/W 26 LINGERIE & LOUNGEWEAR
GLERUPS
THEME
CO P E N H AG E N / C I F F / C I F F V I L L AG E , B E L L A C E N T E R , B 2 - 2 0 8 O S LO / N O RW EG I A N FA S H I O N W E E K / N O RW E G I A N FA S H I O N C E N T E R 4 B - 0 6 STO C K H O L M / STO C K H O L M FA S H I O N D I ST R I C T / S H OW RO O M 9 0 3 V E J L E / M O D E - M E S S E I D G I - H US E T H E L S I N K I / H E L S I N K I FA S H I O N C E N T E R , FA S H I O N + L I N G E R I E FA I R da m e ll a . s e
AMBASSADOR 1867
ARTIKEL · ARTICLE
With a 10-year quality guarantee comes a promise of durability and timelessness. Christian Melchior, indehaver af Ambassador 1867
HIGH-END EVERYDAY COMFORT FOR MEN OF ALL AGES En klassisk slåbrok eller en blød pyjamas fra Ambassador 1867 er slow fashion, der forener luksus, kvalitet og komfort. A classic robe or a soft pajamas from Ambassador 1867 is slow fashion that combines luxury, quality and comfort. AF HELLE MATHIESEN
MODEBRANCHEN.
· I S S U E N O. 0 1 2 0 2 6 · 1 3 0
Ambassador 1867 handler om ro, kvalitet og om at forkæle sig selv - og hinanden - med tekstiler, der holder i mange år. Her er luksus lig med kompromisløs kvalitet, gennemtænkt design og en rodfæstet respekt for håndværket. - Vi begynder med lange kvalitetsfibre og slutter med et stykke tøj, som holder i mange år. Det er en langsommelig og spændende proces, som er nødvendig for at kunne producere langtidsholdbare tekstiler. Vi har altid haft en ambition om at skabe produkter, der ikke bare ser luksuriøse ud - men som også føles sådan, fordi de er fremstillet ordentligt, siger Christian Melchior, indehaver af Ambassador 1867. Det handler om langsom mode, om at vælge noget, der holder, og som man bliver glad for - år efter år.
HYGGE IGENNEM GENERATIONER
Hos Ambassador 1867 er kunderne ofte loyale i mere end én forstand. Mange kommer igen - ikke kun for at købe noget til sig selv, men også på vegne af andre. Det betyder, at den voksne søn eller barnebarnet kan finde på at købe for eksempel en jule- eller fødselsdagsgave til bedstefar eller omvendt. Det er den slags gaver, der ikke blot glæder, når de bliver pakket op, men også hver gang, de tages i brug. En Ambassador 1867-pyjamas, badekåbe eller en slåbrok i det blødeste bomuld eller velour er skabt til at holde. Med 10 års kvalitetsgaranti følger et løfte om holdbarhed og tidløshed.
Kollektionerne er inspireret af klassisk britisk og fransk herremode, men fortolket med et nordisk, afdæmpet udtryk. De eksklusive stoffer produceres blandt andet i Europa, og hver enkelt detalje – fra syning til knapper – er gennemtænkt og udført med respekt for traditionen. Oplev Ambassador 1867 på en række af de førende lingeri-fagmesser i januar og februar 2026.
SUMMARY Ambassador 1867 is about peace, quality and pampering yourself - and each other - with textiles that last for many years. Here, luxury equals uncompromising quality, well-thought-out design and a deep-rooted respect for craftsmanship. - We begin with long, quality fibers and end up with a piece of clothing that will last for many years. It is a slow and exciting process that is necessary to produce long-lasting textiles. We have always had an ambition to create products that not only look luxuriously, but also feel that way because they are produced properly, says Christian Melchior, owner of Ambassador 1867. It's all about slow fashion, about choosing something that lasts, and that you will be happy with - year after year. At Ambassador 1867, customers are often loyal in more than one sense. Many consumers come back - not only to buy something for themselves, but also on behalf of others. This means that the adult son or grandson may find himself buying
for example a Christmas or birthday present for his grandfather - or vice versa. These are the kind of gifts that are not only pleasing when they are unwrapped, but also every time they are used. An Ambassador 1867 pajamas, a bathrobe or a men’s robe in the softest cotton or velour is made to last. With a 10-year quality guarantee comes a promise of durability and timelessness. The collections are inspired by classic British and French men's fashion, but interpreted with a Nordic, subdued expression. The exclusive fabrics are produced in Europe among other places, and every single detail – from sewing to buttons – is well thought out and executed with respect for tradition. Experience Ambassador 1867 at a range of leading international lingerie trade fairs in January & February 2026.
AMBASSADOR 1867 Salon International de la Lingerie in Paris Nord Dessous in Hamburg Copenhagen Fashion Week (by appointment only) Supreme Body & Beach in Munich Lingerie & Meer in Neuss ambassador1867.com
B U S I N E S S H A P P E N S I N V E J L E
TEX-STIL IN VEJLE
FABRICS, YARNS, EMBROIDERY & HANDICRAFTS TRADE FAIR 10-12 JANUARY 2026 SATURDAY 10-18 / SUNDAY 9-18 / MONDAY 9-16
HERRETØJSMESSEN IN VEJLE
GI S
E
!
W
NO
R E T
MEN’S FASHION, UNDERWEAR, OUTERWEAR & ACCESSORY TRADE FAIR 01-02 FEBRUARY 2026 SUNDAY 9-18 / MONDAY 9-16
MODE-MESSEN IN VEJLE
WOMEN’S FASHION, OUTERWEAR, LINGERIE & ACCESSORY TRADE FAIR 15-17 FEBRUARY 2026 SUNDAY 9-18 / MONDAY 9-18 / TUESDAY 9-15
R
Mange danske modebutikker modtager allerede vores gratis nyhedsmail med inspirerende nyt om udstillerne. Gå ikke glip af spændende nyt om kollektioner, virksomheder og agenturer i branchen. Tilmeld dig i dag! Du skal blot maile til charlotte@nord-fair.dk
DGI HUSET VEJLE, INDGANG VEST, VESTRE ENGVEJ 57, 7100 VEJLE PHONE: +45 45 89 12 77, MAIL: CHARLOTTE@NORD-FAIR.DK WEB: NORD-FAIR.DK
ARTIKEL · ARTICLE
Betagende farver giver A/W 26-kollektionen fra Mey Women en fascinerende, næsten mystisk aura. Farvepaletten til Mey Men afspejler det storslåede canadiske landskab.
MODEBRANCHEN.
· I S S U E N O. 0 1 2 0 2 6 · 1 3 2
Breathtaking colours give the A/W 26 collection from Mey Women a fascinating, almost mystical aura. The colour palette for Mey Men reflects the magnificent Canadian landscape.
Forbundet med naturen NATURE CONNECTEDNESS AF HELLE MATHIESEN
Under mottoet "Nature Connectedness" transporterer Mey Women’s kollektion til A/W 2026 os til en verden, hvor naturens skønhed og kraft møder komfort og elegance. Jordfarvede toner blandes med lys lilla, mens mørk grøn og dyb sort afspejler skovens mystiske spil med lys og skygge. Generte skovboere gemmer sig side om side med blomstermotiver og ornamentale designs i kunstneriske, næsten surrealistiske print. De betagende farver giver kollektionen en fascinerende, næsten mystisk aura.
Disse lingeri- og loungewear-kreationer, fremstillet af materialer i høj kvalitet, skaber tilsammen et sofistikeret totallook. Luksuriøse silkelooks formidler ikke kun visuel elegance, men også absolut velvære. Som et blidt pust af natur omslutter de kroppen og formidler en superlet, sensuel attitude. De ekstraordinære design- og farvekombinationer fra Mey Woman er mere end blot en invitation til at komme i harmoni med naturen og sig selv. De er et fashion statement, hvor sensualitet, naturlighed og velvære smelter sammen i et ekspressivt udtryk.
UENDELIGE HORISONTER Endless Horizons fortæller om en længsel efter frihed, ren luft, vidtstrakte landskaber og naturens stille kraft. Inspireret af Canada - skovenes, søernes og horisonternes land - indfanger Mey Men-kollektionen til A/W 2026 følelsen af styrke, stabilitet og ro og oversætter den til moderne daily wear og nattøj til nutidens mand. Farvepaletten afspejler det canadiske landskab: Yacht Blue, Blue Stream og Central Lake er nuancer af blå, der indfanger søernes dybde og himlens klarhed. Light Oak, Oxblood og Black Forest Green minder om træ, jord og skov, mens New Secco giver lys og luftighed. Med Red Pepper tilføjer kollektionen en selvsikker accent - et symbol på energi og karakter. Designsproget spænder fra grafiske klassikere som striber og tern til geometriske print og humoristiske motiver, der fortæller små historier med et blink i øjet. Resultatet er en kollektion, der kombinerer maskulinitet og struktur med lethed og følelser. Det er JBA Textil Agentur ved Jan Bach Andersen, der har agenturet på Mey i Skandinavien. JBA Textil Agentur har showroom B2-209 i CIFF Village i Bella Center i København. Derudover udstiller JBA Textil Agentur på MODE-messen i Vejle.
SUMMARY
MEY JBA Textil Agentur CIFF / showroom B2-209 Bella Center Copenhagen MODE-messen in Vejle mey.com
133 · MODEBRANCHEN.
Under the motto "Nature Connectedness", Mey Women’s collection for A/W 2026 transports us to a world where the beauty and power of nature meet comfort and elegance. Earthy tones blend with bright purple, while dark, mystical green and deep black reflect the mysterious play of light and shadow in the forest. Shy forest dwellers hide alongside floral and ornamental designs in artistic, almost surreal all-over prints. The breathtaking colours give the collection a fascinating, almost mystical aura. These lingerie and loungewear creations, made from high-quality materials, combine to create a sophisticated total look. Luxurious silk looks not only convey visual elegance, but also absolute well-being. Like a gentle breath of nature, they envelop the body and convey a super-light, sensual attitude. The extraordinary designs and colour combinations are more than just an invitation to get in tune with nature and yourself. They are a fashion statement in which sensuality, naturalness and well-being merge into an expressive look. Endless Horizons tells of a longing for freedom, of clear air, wide open landscapes and the quiet power of nature. Inspired by Canada - the land of forests, lakes and horizons - the Autumn/Winter 2026 collection from Mey Men captures this feeling of strength, stability and serenity and translates it into modern daywear and nightwear for the man of today. The colour palette reflects the Canadian landscape: Yacht Blue, Blue Stream and Central Lake are shades of blue that capture the depth of the lakes and the clarity of the sky. Light Oak, Oxblood and Black Forest Green are reminiscent of wood, earth and forest, while New Secco brings light and airiness. With Red Pepper, the collection adds a confident accent – a symbol of energy and character. The design language ranges from graphic classics such as stripes and checks to geometric prints and humorous motifs that tell little stories with a wink. The result is a collection that combines masculinity and structure with lightness and emotion. Endless Horizons invites you to experience the essence of Canada: the tranquility of nature, the clarity of the water, the vastness of the sky and the warmth of the forest. A collection for men who value authenticity and freedom, live consciously and combine style with attitude in every moment – day and night. JBA Textil Agentur by Jan Bach Andersen presents Mey in Scandinavia. JBA Textil Agentur has showroom B2-209 in CIFF Village in Bella Center, Copenhagen. JBA Textil Agentur also exhibits at MODE trade fair in Vejle.
THEME
AUTUMN/WINTER 26/27
ROY ROBSON
GLERUPS
AMUST
LUHTA
OUTDOORSY WINTER 2026
ARTIKEL · ARTICLE
Outdoorsy!
FRANDSEN RIL'S
How will the fashion store be best covered with outerwear collections for AW26? Which new, exciting winter accessories will be on the market to tempt consumers? And which shoes and boots are going to hit fashion and market wise? NU shows a broad and inspiring gallery of novelties in the field of outdoorsy lifestyle for the AW26 season. On the next 18 pages you can explore the new winter trends. Enjoy!
LUHTA
Hvordan bliver butikken bedst dækket ind med overtøj til AW26? Hvilke nye, spændende vinter-accessories skal på banen for at friste forbrugerne? Og hvilke sko og støvler kommer til at hitte mode- og markedsmæssigt? NU viser et bredt og inspirerende galleri af nyheder inden for feltet outdoorsy lifestyle til sæsonen AW26. På de næste 18 sider kan du gå opdagelse i de nye vintertendenser. God fornøjelse!
TIGER OF SWEDEN
MODEBRANCHEN.
· I S S U E N O. 0 1 2 0 2 6 · 1 3 4
AF HELLE MATHIESEN
22/12/2025 10.31
REDGREEN WOMAN
MARC CAIN
CAMEL ACTIVE
BITTE KAI RAND
SEBAGO
OLARS ULLA
1 3 5 · I S S U E N O. 0 1 2 0 2 6 · M O D E B R A N C H E N.
JUNGE
DIGEL
SHEPHERD OF SWEDEN
Untitled-1 1
FUCHS SCHMITT
SHEPHERD OF SWEDEN
BUGATTI
TOM TAILOR
SEBAGO
ETAGE
BRAX
FJÄLLRÄVEN
KOPENHAKEN
MUTKA
SIGNAL
AMUST
OLARS ULLA
CARL GROSS
CAMEL ACTIVE
MILESTONE
BUGATTI
RIL'S
BLEND
FUCHS SCHMITT
BITTE KAI RAND
MARC CAIN
SECOND FEMALE
ETAGE
SEA RANCH
LUHTA
BRAX
RIL'S
CG - CLUB OF GENTS
INUIKII
KOPENHAKEN
ARTIKEL · ARTICLE
THEME
MOS MOSH
MEPHISTO
· I S S U E N O. 0 1 2 0 2 6 · 1 3 6
NÜ
BETTY & CO
MODEBRANCHEN.
Outdoorsy! AUTUMN/WINTER 26/27
Untitled-1 1 22/12/2025 10.33
NÜ
PRE END
BLEND
SHEPHERD OF SWEDEN
1 3 7 · I S S U E N O. 0 1 2 0 2 6 · M O D E B R A N C H E N.
Outdoor & Adventure
PERFECT BEFORE AND AFTER ACTIVITIES
MILESTONE
KOPENHAKEN
DIGEL
ILSE JACOBSEN HORNBÆK
TIGER OF SWEDEN
KOPENHAKEN
TIGER OF SWEDEN
SOLID
MAC
GIL BRET
MILESTONE
BUGATTI
REGN
NÜ
FJÄLLRÄVEN
KOPENHAKEN
JUNGE
ILSE JACOBSEN HORNBÆK
FUCHS SCHMITT
AMUST
CAMEL ACTIVE
DIGEL
CAPRICE SHEPHERD OF SWEDEN
KOPENHAKEN
BUGATTI
ARTIKEL · ARTICLE
THEME
SIGNAL
OLYMP
CG - CLUB OF GENTS
CAMEL ACTIVE
SEBAGO
· I S S U E N O. 0 1 2 0 2 6 · 1 3 8
ILSE JACOBSEN HORNBÆK
REGN
CISO
MODEBRANCHEN.
Outdoorsy! AUTUMN/WINTER 26/27
OLARS ULLA
MEPHISTO
SEBAGO
INUIKII
BUGATTI
FRANDSEN
REDGREEN WOMAN
· I S S U E N O. 0 1 2 0 2 6 · 1 4 0
DIGEL
NOEN
MILESTONE
SEA RANCH
CAMEL ACTIVE
CARL GROSS
MAC
ETAGE
INUIKII
FUCHS SCHMITT
CG - CLUB OF GENTS
SECOND FEMALE
ARTIKEL · ARTICLE
MUTKA
CAMEL ACTIVE
THEME
CISO
ROY ROBSON
SEBAGO
MODEBRANCHEN.
Outdoorsy! AUTUMN/WINTER 26/27
Introducing AW26 from
CIFF in Copenhagen F-106 Formland in Herning D 3050 MODE-messen in Vejle stand 30 HEAD OFFICE Depart ApS Birkholmsvej 7, DK-2830 Virum +45 4585 4645 +45 2042 5167 hj@depart.dk Contact: Henning Jensen JYLLAND Brian Underlin Toften 3e , 9240 Nibe +45 9671 0161 info@festivalstromper.dk NORWAY Point of Purchase AS Myreneveien 35 - 3., 4847 Arendal +(47) 901 89 040 in@infrontwomen.no Contact: Inez Nærup
depart.dk regn.dk
REGN
ROY ROBSON
NORMANN
ZILCH
LUHTA
BUGATTI
FUCHS SCHMITT
DIGEL
TIGER OF SWEDEN
SIGNAL
CAMEL ACTIVE
HUNKØN
MARC CAIN
GLERUPS
FJÄLLRÄVEN
FJÄLLRÄVEN
FJÄLLRÄVEN
ARTIKEL · ARTICLE
CAMEL ACTIVE
LUHTA
THEME
NORMANN
REDGREEN WOMAN
LUHTA
REGN
· I S S U E N O. 0 1 2 0 2 6 · 1 4 2
REDGREEN WOMAN
MODEBRANCHEN.
Outdoorsy! AUTUMN/WINTER 26/27
KOPENHAKEN MEN
KOPENHAKEN WOMEN
Funktionalitet er afgørende for KOPENHAKEN - derfor kan forbrugere nu finde beskrivelser af netop funktionaliteter på necklabels og handtags.
Sporty fashion with high functionality Overtøjet spiller en central rolle for kollektionerne fra KOPENHAKEN. Outerwear plays a key role in the collections from KOPENHAKEN. AF HELLE MATHIESEN
UDVIDER PÅ STRIK KOPENHAKEN udvider i øvrigt sit strikprogram til AW26: - Strikprogrammet er udvidet med nye strukturer og rene silhuetter, der giver kollektionen både kant og kommerciel anvendelighed. Inspireret af den skandinaviske livsstil er kollektionen udviklet til mænd og kvinder, der bevæger sig mellem natur og by, fra strandkanten til caféen. Til
AW26-sæsonen præsenterer vi en moderne og alsidig kollektion, der imødekommer både kvalitet, funktion og et stilrent design, pointerer Dorte Skjærbæk. Farverne til AW26 fra KOPENHAKEN er mørk navy, earth-toner og oak i et mix med klare accenter. - Vi er desuden glade for at kunne byde velkommen til Lars Sørensen, der har stor erfaring fra herremoden igennem mange år. Lars har senest været en del af Blends salgsteam. Vi glæder os til, at I kan hilse på Lars på messerne, lyder det afslutningsvist fra Thomas Mønsted. KOPENHAKEN udstiller på CIFF, har showroom i CIFF Village, og er også blandt udstillerne på Herretøjsmessen i Vejle.
SUMMARY Director Thomas Mønsted is looking forward to presenting the new outerwear from KOPENHAKEN. - Two fixed elements characterize the outerwear for both women and men. Firstly, KOPENHAKEN's outerwear brings the functionality of sports into its fashion-oriented styles. Secondly, the entire collection offers really high quality at a strong price. The functionality comes with wind and waterproof materials, breathable insulation and paddings that match the Scandinavian climate, says Thomas Mønsted. Designer Dorte Skjærbæk adds: - In the outerwear category, you will find a wide selection of wind and waterproof jackets, where
there is a focus on taped seams to effectively keep the water out. As an extra detail, selected models are equipped with Sorona Aura padding - a new lightweight material with an insulation technology that ensures both warmth and breathability while being an environmentally friendly alternative. KOPENHAKEN is also expanding its knitwear program for AW26: - The knitwear program has been expanded with new structures and clean silhouettes. Inspired by the Scandinavian lifestyle, the collection is developed for men and women who move between nature and city, from the beach to the café. The AW26 collection presents a modern and versatile collection that meets both quality, function and a stylish look, Dorte Skjærbæk points out. The colours for AW26 from KOPENHAKEN are dark navy, earthy tones and oak in a mix with clear accents
KOPENHAKEN CIFF stand C4-088 CIFF Village / showroom B5-108 + B5-109 Bella Center Copenhagen Herretøjsmessen in Vejle KOPENHAKEN.DK
1 4 3 · I S S U E N O. 0 1 2 0 2 6 · M O D E B R A N C H E N.
Direktør Thomas Mønsted ser frem til at præsentere det nye overtøj fra KOPENHAKEN. - To faste elementer karakteriserer overtøjet til både damer og herrer. For det første bringer KOPENHAKENs overtøj sportens funktionalitet ind i sine fashion-orienterede styles. For det andet tilbyder hele kollektionen virkelig høj kvalitet til en stærk pris. Funktionaliteten kommer med vind- og vandtætte materialer, åndbar isolering og i det hele taget paddings, der matcher det skandinaviske klima, siger Thomas Mønsted. Han tilføjer, at KOPENHAKEN er rigtigt gode på funktionelle detaljer som eksempelvis lommer med lynlåse. Designer Dorte Skjærbæk supplerer: - I overtøjskategorien finder man et bredt udvalg af vind- og vandtætte jakker, hvor der er fokus på tapede sømme for effektivt at holde vandet ude. Som en ekstra detalje er udvalgte modeller udstyret med Sorona Aura-padding - et nyt letvægtsmateriale med en isolationsteknologi, der sikrer både varme og åndbarhed samtidig med, at det er et miljøvenligt alternativ.
WINTER AW26
ARTIKEL · ARTICLE
Outdoorsy!
Uniting the Outdoors
The new A/W 2026 collection from camel active is aimed at people who find balance in the outdoors and who value consistency, a natural way of living and togetherness.
CAMEL ACTIVE
Den nye A/W 2026 kollektion fra camel active er målrettet mennesker, der finder balance udendørs og som værdsætter holdbarhed, naturlighed og fællesskab.
With weather and daily life becoming more unpredictable, adaptability has become the key quality of a collection. That’s why we have developed a modular system built on long-lasting styles and versatile layering options that work in every situation.
MODEBRANCHEN.
· I S S U E N O. 0 1 2 0 2 6 · 1 4 4
AF HELLE MATHIESEN
New Heritage er et samspil mellem tradition, moderne attitude og autenticitet - gentænkt og moderniseret. Med rødder i workwear, funktionelle detaljer, afslappet komfort og det umiskendelige camel active DNA. - Hos camel active møder arv funktion og komfort. Begge dele har altid været essentielle for vores DNA, udtaler Marco End, divisionschef hos camel active menswear.
KLASSIKERE GENTÆNKES A/W 2026-kollektionen fra camel active menswear kommer med et nyt bud på klassiske materialer: karakteristiske stretch-fløjl, karakterfulde Donegals og uldlooks møder kvaliteter som teddy og fleece. Stofferne fremstår matte og bløde, men alligevel taktile og strukturerede. Teksturer som vaffel- og ribstrukturer former kollektionen, ligesom kontrasterne, der skabes ved at mixe materialer. Hvert item i kollektionen er inspireret af workwear. Det kommer ikke kun til udtryk i materialer og silhuetter, men frem for alt i designfunktionerne. Multi-sømme og multi-lommer tjener et klart formål - og har længe været en vigtig del af camel actives DNA. At sammensmelte heritage-inspiration med funktionelle aspekter danner
Ágnes Bella-Herzig, Division Head camel active womenswear
det centrale USP (Unique Selling Point) for camel active menswear. Æstetikken forbliver bevidst robust og maskulin. - Autentiske workweardetaljer som vores signatur diamond-quiltning gør camel actives heritage items ikoniske. Siden 1977 har brandet stået for tydelige outdoor casual looks - og den nye kollektion understreger dette endnu engang, påpeger Marco End. Basispaletten har fokus på Light Khaki, Terra Red og Brick Orange suppleret med Chocolate Brown, navy, grey and Moss Yellow.
ET MODULÆRT SYSTEM camel active womenswear til A/W 2026 har fokus på funktion, fleksibilitet og alsidighed. Kollektionen blander funktionelle elementer med heritageinspiration for at skabe alsidige, fleksible looks. Hvert item er harmonisk afstemt og nemt at kombinere med andre elementer. Heritage-bluser stylet under strik eller funktionelle lag under robuste parkaer er eksempler på, hvor fleksibelt kollektionen er opbygget. Det modulære system af udendørsjakker muliggør kombinationer på tværs af sæsoner og lag-på-lag-løsninger, der fleksibelt tilpasser sig klima og situation.
CAMEL ACTIVE
SUMMARY
At camel active, heritage meets function and comfort. Both have always been essential parts of our DNA. Marco End, Division Head camel active menswear
CIFF Village showroom B0-105 Bella Center Copenhagen camelactive.com
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- Efterhånden som både vejret og hverdagen bliver mere uforudsigelige, er fleksibilitet blevet den vigtigste kvalitet ved en kollektion. Derfor har vi udviklet et modulært system bygget på holdbare styles og alsidige lag-på-lag-muligheder, der får påklædningen til at kunne fungere i enhver situation, siger Ágnes Bella-Herzig, Division Head camel active womenswear. Smarte lag-på-lag-koncepter skaber plads til bevægelse og personlighed. Funktionelle materialer, bløde strikkede garner, stretch-blandinger og afslappede snit spiller alle en vigtig rolle for komfort og fleksibilitet. Klassiske materialer genfortolkes. Kraftig bomuld, karakteristiske fløjls-teksturer, teddy, fleece og kraftige strikkede strukturer bringer den autentiske følelse af ikoniske outdoor styles ind i nutiden. Basisfarvepaletten centrerer sig om earthy toner som dybbrun, sand, mørk oliven og natur. De blå toner spænder fra indigo til mørk navy. Sæsonens nye accenter ses i Burnt Orange, Pale Mint og en sporty nuance af rød. Striber til skjorter og trøjer, vaskede batik-inspirerede all-over print og shadow checks er centrale designelementer.
New Heritage is the interplay of tradition, contemporary attitude and authenticity - reimagined and modernized. Rooted in workwear, shaped by functional details, relaxed comfort and the unmistakable camel active DNA. Under the theme “Uniting the Outdoors”, the Autumn/Winter 2026 Outdoor Casual Wear collection brings together people who find their balance outside and who live values such as consistency, a natural way of living and togetherness. - At camel active, heritage meets function and comfort. Both have always been essential parts of our DNA, states Marco End, Division Head at camel active menswear. The Autumn/Winter 2026 collection from camel active menswear offers a fresh take on classic materials: distinctive stretch corduroys, characterful Donegal’s and woolen looks meet performance qualities such as teddy and fleece. The fabrics appear matte and soft, yet tactile and structured. Textures such as waffle and rib structures shape the collection, just like the contrasts created by mixing materials. Every piece in the collection is workwear-inspired. This comes through not only in materials and silhouettes but above all in the design features. Multistitching and multipocketing serve a clear purpose - and have long been an important part of camel active’s DNA. Merging heritage themes with functional aspects forms the central USP of camel active menswear. The aesthetic remains intentionally rugged and masculine. - Authentic workwear details like our signature diamond quilting make camel active’s heritage pieces truly iconic. Since 1977, the brand stands for clear outdoor casual looks - and the new collection underlines this once again, Marco End points out. The base palette revolves around Light Khaki, Terra Red and Brick Orange, complemented by chocolate brown, navy, grey and moss yellow. The Autumn/Winter 2026 collection from camel active womenswear stands for function defined by adaptability and versatility. The collection blends functional elements with heritage influences to create versatile, adaptable looks. Every piece is harmoniously aligned and easy to mix. Heritage blouses styled under knitwear or functional layers beneath robust parkas show just how flexible the collection is. The modular system of outdoor jackets enables cross-seasonal combinations and layering options that adapt flexibly to climate and occasion. - With weather and daily life becoming more unpredictable, adaptability has become the key quality of a collection. That’s why we developed a modular system built on long-lasting styles and versatile layering options that work in every situation, says Ágnes Bella-Herzig, Division Head for camel active womenswear. Functional materials, soft knit yarns, stretch blends and relaxed cuts all play a key role for comfort and flexibility. Classic materials are reinterpreted. Heavy cotton, distinctive cord textures, teddy, fleece and heavy knit structures bring the authentic feel of iconic outdoor styles into the present day. The base palette centres around earthy natural tones such as deep brown, sand, dark olive, and Nature White. Blue tones range from indigo to dark navy. Seasonal accents come through in Burnt Orange, Pale Mint and a sporty camel active menswear shade of red. Stripes for shirts and René Vinther jerseys, washed batik-inspired all-over prints, and shadow camel active womenswear checks are key design elements. Tom Jørgensen
WINTER AW26
ARTIKEL · ARTICLE
Outdoorsy!
Q/A WITH ULLA SIMONSSON, OWNER OF THE SWEDISH BRAND OLARS ULLA
Vi hører ofte, at Olars Ulla tilbyder noget, de ikke har set før, men længe har savnet.
OLARS ULLA
MODEBRANCHEN.
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Ulla Simonsson
AF HELLE MATHIESEN
Q | Beskriv venligst Olars Ullas nye efterår/vinterkollektion 2026. Hvad vil du især gerne fremhæve ved det nye overtøj? A | A/W 2026-27 er skabt ud fra min længsel efter den stille nærhed, der findes i naturen. Jeg er ude i skoven, så ofte jeg kan, og jeg nyder virkelig efterårets forandringer og den særlige stilhed, der indtræffer lige før, vinteren tager over. Materialerne er domineret af hør og uld i forskellige teksturer; kogt uld, vævet kvalitet og sildebensmønster. Farveskalaen bevæger sig gennem dæmpede jordtoner - skovmos, grafit, natur, rød og mørk marineblå, men også en stærk petrol, der passer ind og giver energi. Hvad angår overtøjet, indeholder kollektionen modeller i Olars Ullas særlige stil - med bølgende former og et romantisk, feminint udtryk. Men også modeller i en mere klassisk stil med lige snit og et mere maskulint udtryk. Vores mål er, at der skal være noget for enhver smag.
OLARS ULLA
Q | Olars Ulla har mange overtøjsstyles sine kollektioner til Efterår/Vinter-sæsonerne. Hvorfor er outerwear en vigtig del af Olars Ullas signatur? A | For mig er et stykke overtøj mere end blot beskyttelse mod vejret; overtøjets udtryk skal tydeligt afspejle bærerens identitet. Førstehåndsindtrykket er vigtigt, og dit valg af en frakke eller en jakke har større effekt, end man tror. Derfor ønsker jeg, at hver style udtrykker den romantiske, drømmende og feminine følelse, der kendetegner hele Olars Ulla. Jeg elsker, når fantasi møder funktion, så jeg arbejder meget med skulpturelle silhuetter og smukke materialer, der giver hvert stykke tøj karakter og sjæl. Vores overtøj skal ikke bare være et sæsonkøb, men noget, du har et særligt forhold til og ønsker at bruge år efter år. Mit håb er, at kunderne finder noget, der på unik vis afspejler deres indre jeg.
OLARS ULLA
“At Olars Ulla, we always present a wide range of outerwear styles in our A/W collections. To me, a piece of outerwear is more than just for protection from the weather, it should be a distinct expression of the wearer's identity. First impressions are important and your choice of a coat or a jacket has more impact than you may think. That's why I want each style to express the romantic, dreamy and feminine feeling that characterizes the entire Olars Ulla universe. I love when imagination meets function, so I work a lot with sculptural silhouettes and beautiful materials that give each garment character and soul. Our outerwear should not just be a seasonal purchase, but something you have a special feeling for and want to wear year after year. My hope is that consumers will find something that reflects their inner self in a unique way. The A/W 2026/27 collection from Olars Ulla is born from my longing for the quiet closeness found in nature. I am out in the forest as often as I can, and I really enjoy the many changes of autumn and that special silence that occurs just before winter takes over. The materials in the new collection are dominated by linen and wool in different textures; boiled wool, woven quality and herringbone pattern. The colour scale moves through muted earth tones - forest moss, graphite, nature, red and dark navy, but also a strong petrol that fits in and invigorates. Regarding the outerwear, the collection contains models in Olars Ulla's special style - with wavy shapes and a romantic, feminine expression. We also present styles in a more classic look, with straight cuts and a more masculine expression. Our goal is that there should be something for everyone in the collection. GM agency - with Gaute Ajer and Marianne Martinsen - have been agents in Norway since summer 2022, and in Denmark since summer 2025. And our reception has been fantastic, which has been very inspiring. Gaute and Marianne have done an incredible job introducing the collection in both markets and the interest has grown rapidly. We feel that retailers, especially in Norway and Denmark, appreciate our focus on high quality and genuine craftsmanship. We focus a lot on natural materials such as wool and linen - these are durable qualities that provide an authentic feeling that many people are looking for today. But also our distinctive design that makes their stores stand out. We often hear that the Olars Ulla clothes offer something the buyers have not seen before, but have long missed. There is a pent-up need to dress in a more individual and distinctive way, and we believe that much of our success lies in satisfying that demand. The number of retailers continues to increase steadily, which we see as a clear sign that the unique, Nordic style of our clothing is really catching on in these markets.”
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Q | GM agentur - med Gaute Ajer og Marianne Martinsen - har været agenter i Norge siden sommeren 2022 og i Danmark siden sommeren 2025. Hvordan gik modtagelsen her? A | Modtagelsen fra de danske og norske indkøbere har været fantastisk, hvilket har været meget inspirerende at opleve. Gaute og Marianne har gjort et utroligt stykke arbejde med at introducere kollektionen på begge markeder, og interessen er vokset hurtigt. Vi oplever, at detailhandlere, især i Norge og Danmark, sætter pris på vores fokus på høj kvalitet og ægte håndværk. Vi fokuserer meget på naturlige materialer som uld og hør - det er autentiske og holdbare kvaliteter, som formilder den ægte følelse, som mange mennesker leder efter i dag. Men indkøberne værdsætter også vores karakteristiske design, der får deres butikker til at skille sig ud. Vi hører ofte, at Olars Ulla tilbyder noget, de ikke har set før, men længe har savnet. Der er et ophobet behov for at klæde sig på en mere individuel og distinktiv måde, og vi tror, at en stor del af vores succes ligger i at tilfredsstille efterspørgslen her. Antallet af forhandlere fortsætter med at stige støt, hvilket vi ser som et tydeligt tegn på, at den unikke, nordiske stil i vores tøj virkelig er ved at blive populær på disse markeder.
SUMMARY Q&A WITH ULLA SIMONSSON, OWNER OF THE SWEDISH BRAND OLARS ULLA
WINTER AW26
ARTIKEL · ARTICLE
Outdoorsy!
REGN INTRODUCES DOWN COATS
MODEBRANCHEN.
Among REGN's novelties for Autumn/Winter 2026 are two models of down coats, each available in four colours.
REGN benytter coatings fra den tyske specialist RUDOLF, der er pioner inden for flourfri vandafvisning. REGN uses coatings from the German specialist RUDOLF; a pioneer in fluorine-free water repellency.
REGN
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Blandt REGNs nyheder til Autumn/Winter 2026 er to modeller af dunfrakker, der hver kommer i fire farver.
REGN
REGN
REGN
REGN produces colour rich, elegant and high-quality rainwear with focus on delivering a stylish design to women around the world
AF HELLE MATHIESEN
REGN har hidtil udelukkende haft fokus på regnjakker, herunder forede modeller, men nu introducerer brandet også dunfrakker. Foreløbig er der tale om to forskellige styles, der begge kommer i de fire farver sort, brun, blå og oliven. Dunfrakkerne supplerer AW26-kollektionens korte og lange regnjakker, heraf to forede modeller. Jakkerne fra REGN anvendes typisk som et hvilket som helst andet stykke overtøj, ikke udelukkende som regntøj. - Fyldet i dunfrakkerne er ægte dun, og coatingen er den samme som på regnjakkerne. Dunfrakkerne er - som alle produkterne fra REGN - vandtætte, vindtætte og åndbare - og med reflekser. Metervaren er i en unik kvalitet, som ellers primært anvendes inden for funktionel outdoorbeklædning. Hos REGN tilføjes funktionaliteten et fashion look i flotte farver, ofte med fine detaljer med kontraster, for eksempel i lynlåse, og med print eller farvekontrast i hætter og for, forklarer stifter, ejer og CEO Henning Jensen fra Depart ApS, der står bag mærket. Nogle af REGNs modeller fremstilles i op til størrelse 6XL.
NICHE MED POTENTIALE
NYT SAMARBEJDE På salgssiden har REGN som noget nyt indgået et samarbejde med Brian Underlin fra Festival Strømper En Gros. - Brian er blevet agent for REGN i Jylland. I forvejen har REGN distributører og agenter i Australien, Japan, Holland/Belgien, Tyskland, Norge og Sverige. Vi eksporterer også til key accounts i USA, Canada, Schweiz og Frankrig, fortæller Henning Jensen om markedsfordelingen. I januar og februar 2026 udstiller REGN på både CIFF i København, på Formland i Herning og på MODE-messen i Vejle.
REGN (Danish for “rain”, ed.) has so far focused exclusively on rain jackets, including lined models, but now the brand is also introducing down coats. For now, there are two different styles, both of which come in the four colours black, brown, blue and olive. The down coats complement the AW26 collection's short and long rain jackets, two of which are lined models. The jackets from REGN are typically used as any other piece of outerwear, not exclusively as rainwear. - The filling in the down coats is genuine down, and the coating is the same as on the rain jackets. The down coats are - like all products from REGN - waterproof, windproof and breathable - and with reflectors. The fabric is of a unique quality, which is otherwise primarily used in functional outdoor clothing. At REGN, functionality comes in a sleek look in beautiful colours, often with fine details with contrasts, for example in zippers, and with prints or colour contrast in hoods and linings, explains founder, owner and CEO Henning Jensen from Depart ApS, the company behind the brand. Some of REGN's models are produced in sizes up to 6XL. - REGN is a niche brand, and there are product groups that I could easily do more to market. For example, rain pants are included in the range, and we also have rainwear for men. We often develop a new accessory for the season, for instance we had rainproof caps for one summer season, and for A/W26 we are introducing a smart little rainproof backpack that can be used for shopping, for trips in nature or at festivals. The fact that REGN has its Classic Collection as well as best-selling seasonal styles in stock is another advantage that we should probably make more aware of, says the REGN owner. In terms of sales, REGN has entered into a new collaboration with Brian Underlin from Festival Strømper En Gros. - Brian has become our REGN agent in Jutland. REGN already has distributors and agents in Australia, Japan, the Netherlands/Belgium, Germany, Norway REGN and Sweden. We also export to key accounts in the USA, Canada, Switzerland CIFF Copenhagen F-106 and France, says Henning Jensen Formland Herning D 3050 about the market positioning. In January and February 2026, REGN is MODE trade fair stand 30 exhibiting at both CIFF in Copenhagen, in Vejle at Formland in Herning and at regn.dk the local MODE trade fair in Vejle.
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- REGN er en nichevirksomhed, og der er produktgrupper, som jeg sagtens kunne gøre mere for at markedsføre. For eksempel indgår regnbukser i sortimentet, og vi har også regntøj til mænd. Vi udvikler ofte en ny accessory til hver sæson, for eksempel havde vi regntætte caps i sommersæsonen, og til A/W26 lancerer vi en smart lille regntæt rygsæk, der kan bruges til indkøb, til ture i naturen eller på festival. At REGN er lagerførende på sin Classic Collection samt på bedst solgte sæson-aktuelle styles er en anden fordel, som vi nok i virkeligheden burde gøre mere opmærksom på, siger REGN-ejeren.
SUMMARY
WINTER AW26
ARTIKEL · ARTICLE
Outdoorsy!
Q/A
ABOUT FUCHS SCHMITT
Since 1967, FUCHS SCHMITT has stood for fashion that inspires - with quality, perfect fit, and attention to detail. FUCHS SCHMITT is successfully represented in leading fashion houses, at major retailers, and in the e-commerce sector. The trust of retailers and end customers has been FUCHS SCHMITT’s greatest motivation for decades. Since August 1, 2024, FUCHS SCHMITT has been part of Leineweber GmbH & Co. KG. Around 90 dedicated employees in Großostheim are the driving force of the company; their passion and expertise make every collection unique. FUCHS SCHMITT creates fashion that moves people.
FUCHS SCHMITT
MODEBRANCHEN.
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WITH MICHAEL KIENAST, HEAD OF INTERNATIONAL SALES AT FUCHS SCHMITT
Q | Hvordan har klimaændringer haft indflydelse på FUCHS SCHMITTs designudvikling? A | Vejrmønstrene har været under forandring i et stykke tid, og vi har allerede tilpasset os. Hos FUCHS SCHMITT har vi udviklet en unik temperaturcyklus for os selv og vores kunder. Fordi det i dag er det vigtigere end nogensinde før, at butikken kan tilbyde de rigtige stykker beklædning på det rigtige tidspunkt. Sæsonen begynder med lette lag og uld, bevæger sig over i funktionelle styles og går senere over til dun. Vores kollektioner er designet til at følge denne rytme - så hvert sortiment føles perfekt i harmoni med verden udenfor.
FUCHS SCHMITT
SUMMARY Michael Kienast, Head of International Sales at FUCHS SCHMITT: “FUCHS SCHMITT continues to sharpen its profile as the ultimate jacket specialist. For us, a jacket is more than just outerwear - it’s a statement of individuality, confidence, and style. We don’t fit into any box, because every woman is unique. Our mission is simple, yet powerful: to create the perfect jacket for every woman, for every occasion. Our strongest card, in terms of why retailers should carry FUCHS SCHMITT in their fashion stores, is absolutely the perfect fit - FUCHS SCHMITT is crafted with love for every detail. We also offer a stock service you can rely on. And the unique ability to transform the latest trends from the world’s fashion capitals into styles that make every woman feel seen, confident, and beautiful. FUCHS SCHMITT draws inspiration from many sources. We focus on our customers and passionately observe how they constantly reinvent themselves. We enjoy attending fabric fairs and visiting cities throughout Europe, including Copenhagen, to bring inspiration to our collection. For next season we will bring new concepts like layering jackets in our collection. Have climate changes had impact on Fuchs Schmitt design development? Weather patterns have been changing for some time - and we’ve already adapted. At FUCHS SCHMITT, we’ve developed a unique temperature cycle for ourselves and our customers. Because today, it’s more important than ever to have the right pieces at the right time at the point of sale. The season begins with light layers and wool, moves into functional styles, and later transitions to down. Our collections are designed to follow this rhythm, so every assortment feels perfectly in tune with the world outside.”
FUCHS SCHMITT CIFF Village showroom B0-101 Bella Center Copenhagen company.fuchsschmitt.de
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Q | Hvad har inspireret FUCHS SCHMITTs AW26-kollektion? A | FUCHS SCHMITT henter inspiration fra mange kilder. Vi fokuserer på vores kunder og observerer passioneret, hvordan de konstant genopfinder sig selv. Vi nyder at deltage i stofmesser og besøge byer i hele Europa, inklusive København, for at hente inspiration til vores kollektion. Til næste sæson vil vi føje nye koncepter som lag-på-lag-jakker til kollektionen.
FUCHS SCHMITT
Q | Hvad er FUCHS SCHMITTs stærkeste kort med hensyn til, hvorfor detailhandlere bør have mærket i sortimentet? A | Den perfekte pasform! Og vores kærlighed til hver eneste detalje. Jeg vil også fremhæve FUCHS SCHMITTs lagerservice, som du kan stole på. Og den unikke evne til at forvandle de nyeste trends fra verdens modemetropoler til styles, der får enhver kvinde til at føle sig set, selvsikker og smuk.
FUCHS SCHMITT
Q | Beskriv venligst FUCHS SCHMITTs koncept A | FUCHS SCHMITT fortsætter med at skærpe sin profil som den ultimative jakkespecialist. For os er en jakke mere end bare et stykke overtøj – det er et udtryk for individualitet, selvtillid og stil. Vi passer ikke ind i nogen kasse, fordi hver kvinde er unik. Vores mission er enkel, men kraftfuld: At skabe den perfekte jakke til enhver kvinde, til enhver lejlighed.
FUCHS SCHMITT
AF HELLE MATHIESEN
We look forward to welcoming you! CIFF Village showroom B0-101 Bella Center, Copenhagen BRAX · RAPHAELA EUREX · FUCHS SCHMITT
DENMARK (BRAX Denmark ApS)
SWEDEN (JayMJay)
NORWAY MEN’S (KV Agency – BRAX Men’s)
Steen Larsen (Area Sales Manager BRAX Women’s
Robin Fredriksson (BRAX Men‘s and EUREX)
André Kristiansen
and Raphaela)
robin@jaymjay.se / +46 73 43 64 627
andre@kvagency.no / +47 958 46 710
steen.larsen@brax.com / +45 4010 5201
Anna Sfaiter (BRAX Women’s and Raphaela)
Kent Vingelsgaard
Kim Friis (Area Sales Manager BRAX Men‘s)
anna@sfaiter.com / +46 70 55 30 096
kent@kvagency.no / +47 473 44 607
Christian Steffensen (EUREX, FUCHS SCHMITT)
FINLAND (Brands 4 Globe/ B4G)
NORWAY WOMEN’S (D-Agency – BRAX Women‘s)
Christian.Steffensen@brax.com / +45 3145 5859
Kari Halonen (BRAX Men’s and Women‘s)
Diana Obst
kari@bands4globe.com / +358 40 08 33 046
diana.Obst@brax.com / +47 916 95 918
kim.friis@brax.com / +45 4010 9715
Lena Syversen lena.syversen@brax.com / +47 992 64 656
BRAX-Leineweber GmbH & Co. KG · Wittekindstrasse 16 · 32051 Herford · Germany · +49 5221 592-0 · info@brax.com · brax.com
Fall/Winter 2026
Fall/winter 2026 brax.com
Fall/winter 2026 brax.com