How to Locate the Most Reputable Online Chocolate Shops in Canada Historically, the term chocolate has been linked with high-end luxury — although it is no longer a costly commodity and may even be considered a pleasant product at the top of a market's food pyramid. Unless unethical and unscrupulous manufacture has abused the trust of a few to attempt to sell chocolate at exorbitant costs, even the most costly bar of chocolate will not come close to £50 in the real world of the chocolate market.