Vision 2030

POWERED BY BUILDERS, DRIVEN BY ACTION

A LETTER FROM THE PRESIDENT & CEO

To our Members, Partners, and Friends,

At Master Builders of Iowa, we believe that our industry is not just about concrete and steel - it’s about people, purpose, and building something greater than ourselves. As we unveil our 20262030 Strategic Plan, we do so with deep respect for the legacy of leadership that has brought us here, and with an unwavering commitment to shape the future of Iowa’s construction industry.

This plan is not just a roadmap - it’s a rallying call.

We are facing a unique moment in our history. The construction workforce is evolving. Member expectations are changing. Challenges like wellness, field leadership gaps, and workforce shortages demand bold solutions. And across the state, from urban centers to rural communities, our members are asking for greater access, deeper engagement, and stronger advocacy.

In response, this plan outlines four ambitious, member-driven pillars:

Workforce Development & Career Pathways that Attract, Recruit and Retain

Advocacy, Branding & Industry Voice

Innovative Partnerships & Organizational Leadership

Wellness & Industry Culture

Each pillar is backed by tangible goals, measurable outcomes, and initiatives that reflect your voice. From expanding our MBI BuildHer program to embedding wellness in all training, from launching tech-forward field education to building bridges beyond Des Moines - we are setting a course to lead boldly.

Why is this plan so important? Because our industry’s future depends on it.

This strategy represents who we are becoming. It holds us accountable to innovation, excellence and YOU. It ensures that this organization is responsive to the industry regardless of location, while remaining the go-to resource for safety, advocacy, leadership, and development.

On behalf of our board, and our staff, I would like to personally thank you. Thank you for contributing your insights, your passion, and your trust. Together, we are not just adapting to change; we are driving it.

Let’s build the next five years with purpose.

Sincerely,

Chad Kleppe President & CEO Master Builders of Iowa

ENGAGEMENT NUMBERS

Community Engagement Summary

“What makes this plan different is that it was shaped by real member input. It lays the groundwork for shared growth, stronger partnerships, and sustainable progress across the Iowa construction industry.

-Chair of MBI Committee

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CORE FOCUS

To Advance the Commercial Building Industry through Advocacy, Education & Resources

WHO WE SERVE

Commercial builders and their trade partners who are committed to advancing their people, their company, the commercial building industry, and our Iowa communities

MBI’S ORGANIZATIONAL CORE VALUES

Engaged Team of Professionals in Service to Others

ENGAGED TEAM:

Deliver on commitments that elevate our members. We turn challenges into opportunities to those we serve. We bring fresh and creative ideas that solve real-world member problems.

PROFESSIONALS:

We represent our organization with integrity and excellence in every interaction. We’re passionate advocates for the industry. We share a bold and positive vision that inspires trust.

IN SERVICE TO OTHERS:

We proactively support members, colleagues, and communities alike. We deliver unexpected value that creates lasting impact. We go beyond expectations to make the MBI experience exceptional.

VISION 2030

Master Builders of Iowa will establish itself as the central hub for advocacy, education, and resources to support workforce development by:

Unifying and elevating Iowa’s construction industry voice.

Building a resilient, well-trained, and wellness-focused workforce.

Enhancing engagement opportunities to all members, including subcontractors and field staff.

Driving innovation in education, safety, technology, and member engagement.

Establishing CSSI as the premiere safety solution for the construction industry while also being well positioned to be a reliable safety resource for a multitude of other industries.

“A five-year strategic plan grounded in member feedback and built by Iowa professionals turns vision into action. It’s a way to align companies of all sizes—from small businesses to large contractors—so we move forward together with purpose.”

VISION 2030

Guided by member feedback, we’ve identified four Pillars of Impact that will shape our work over the next five years. Each pillar is grounded in what matters most to our members and backed by initiatives designed to drive meaningful, measurable progress.

PILLARS OF IMPACT

Workforce Development & Career Pathways that Attract, Recruit and Retain

Advocacy, Branding & Industry Voice

Innovative Partnerships & Organizational Leadership

Wellness & Industry Culture

PILLAR OF IMPACT:

Workforce Development & Career Pathways that Attract, Recruit and Retain

Workforce Development & Career Pathways stands at the heart of our 2030 strategic vision. By attracting new talent, nurturing individual potential, and building meaningful career journeys, we are investing in people—the most powerful foundation of our industry’s success.

Attract traditional and non-traditional entrants to construction career pathways.

Develop transformational education and leadership programs that prepare people and companies for the demands of the commercial building industry as we move into the next decade.

Advance initiatives that redefine the construction industry landscape and reshape its perception by providing resources that inspire innovation and recruit future-focused professionals to the workforce.

Advocacy, Branding & Industry Voice

Advocacy, Branding & Industry Voice reflects our members’ desire to elevate construction as a respected, influential force across Iowa.

INITIATIVES

Elevate member-driven policy advocacy with a relevant agenda that promotes the commercial building industry in Iowa.

Amplify the voice of our members and pave the way for a stronger industry.

Promote the charitable activities by the organization and our members across Iowa.

Position CSSI as MBI’s preferred safety provider.

STRATEGIC PILLARS OF IMPACT

PILLAR OF IMPACT:

Innovative Partnerships & Organizational Leadership

To exceed member expectations, MBI must stay true to its vision, be responsive to member needs, and develop innovative partnerships to maximize impact.

INITIATIVES

Engage members to develop responsive advocacy, education and resources to address industry needs.

Partner with external organizations to expand our capacity to deliver essential member services.

Capitalize on opportunities that come as a result of providing project information to the bidding community for decades.

Wellness & Industry Culture

Wellness & Industry Culture reflects our members’ growing commitment to prioritizing wellness, creating a culture where individuals feel supported, healthy, and inspired to thrive both on and off the job site.

INITIATIVES

Embed 8 Dimensions of Wellness into the culture of the Iowa Commercial Building Industry.

Launch wellness education resource hub, as well as events and activities focused on wellness.

Recognize companies leading in wellness and offer an industry-wide Employee assistance Program offering.

TOP 20 WAYS TO ENGAGE WITH MBI

Engage your company in a variety of ways by taking advantage of one, some or all of the following:

1. Attend MBI’s Breakfast Club or Lunch Clubs. Sign up on our website under the “Events” tab.

2. Subscribe to MBI’s Podcast - The MBI EDGE and hear programs that help EducateDevelop - Grow and Enhance you and your company. Available now on Youtube.

3. Post Your Open Positions on the Job Board –www.IowaConstructionJobs.com.

4. Stay connected through our Facebook, Twitter and LinkedIn pages.

Through Training Vault, you can now use MBI REELZ, our training management service.

5. Receive MBI LIVE online training as a member-exclusive benefit on Procore, QuickBooks, and Microsoft platforms.

6. Receive daily bidding information as part of your membership.

7. Sign up your young professionals in your organization for our YBUILDER Networking Group.

8. Attend a FREE webinar on multiple important topics we hold annually that are recorded and archived for reference at later dates.

10. Join one of eight MBI Committees and let your voice and perspective be heard.

11. Download the MBI App for easy access to events schedules and a member directory.

Use the Training Vault - a software system that tracks training, credentials, allows you to register for events and classes and create company reports.

Utilize ELEVATE - Business and Events Center space for your company needs.

Take advantage of member-only discounts through our national organization - Associated General Contractors of America (fleet management, business and industry solutions, travel and more)

Attend the Annual Winter Conference Construction Industry Reception (FREE) that is our premier networking event drawing over 1,000 people.

Enroll in the Master Builder Designation program and earn credits every time you take an educational class towards earning the Master Builder Achievement Award.

Submit an entry into the MBI Recognition and Awards Program.

Member Referral Program - Consider referring a company to MBI. If they join, you get rewarded!

Are you involved in a charitable program? Tell MBI all about it through the MBI Cares program.

Take advantage of MBI’s sponsorship program to help develop and market your brand.

“Your trust in Master Builders of Iowa is both humbling and energizing. As we launch VISION 2030, we recognize that this strategy is more than a plan—it’s a partnership. It reflects the voices of hundreds of professionals, the legacy of decades of leadership, and the promise of a bold, unified future.

We are committed to carrying out the initiatives you’ve helped shape—initiatives that will elevate our workforce, amplify our industry’s voice, strengthen partnerships, and embed a strong culture at every level. Your engagement has made this plan possible; your continued participation will make it powerful.

As we move forward together, we ask you to stay involved. Use your voice. Share your expertise. Lean into the vision. Whether it’s through training, advocacy, networking, or innovation— your engagement drives our collective success. Let’s continue building an industry that is resilient, respected, and ready for the future.