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Master Builders of Iowa Presents

B I G L I TT L E

LEGENDS

How Everyday Leaders Build Irresistible Brands

April 30, 2026

ELEVATE - Business & Events Center

B I G L I TT L E LEGENDS

April 30, 2026

8:30 AM - 4:00 PM

ELEVATE - Business & Events Center

How Everyday Leaders Build Irresistible Brands

Have you ever wondered why certain brands become larger-than-life icons, attracting hordes of customers, effortlessly attracting top-tier talent, dominating their category while building a solid, sustainable future? The art and science of Brand Strategy is evolving faster than ever before. Traditional marketing methods can leave you trampled underfoot. That’s why a fresh approach –leveraging timeless, universal principles from the past – can positively impact buyer behavior in your favor.

What invisible, intangible forces at the Louvre inspire 10 million people a year to take selfies in front of only one painting? Could that same gravitational ‘pull’ explain why 4,000+ people line up daily at a Las Vegas second-hand store or attract swarms of customers to a Seattle fish market? Is there a centuries-old secret - regardless of industry or category - to create a brand reputation that sets it apart as a top-of-mind juggernaut in your competitive space?

In today’s hyper-competitive, overcrowded, noisy markets, it’s more important than ever to substantially differentiate yourself from the competition. BIG LITTLE LEGENDS challenges conventional marketing wisdom. Dare to venture on a different path. As a leader, only you know how much your Brand Identity stands apart from all other players in your category. Are you perceived as a highly distinctive ROCK or just another grain of sand?

LEARNING OBJECTIVES

Discover WHY there is a new sense of urgency for organizations to challenge traditional notions of how long-term brandbuilding works; and why a

Discover HOW the ancient art of storytelling is vital to establish Brand Differentiation; defining mission and purpose while aligning your team and creating emotional connections with your customer.

3. Explain WHAT platforms critical to connect audiences engaging and way, while door for customers employees your unique free.

PRESENTER

GAIR MAXWELL

Gair Maxwell & Associates Cochrane, AB Canada

Endlessly curious about the origin of legends and their timeless impact, Gair Maxwell is an internationally recognized, bestselling Author, Keynote Speaker, and Brand Strategist. His original, market-tested ideas have inspired some companies to grow 15-30 TIMES while creating an irresistible “Category of One”. Recognized as a 4-time Vistage Top Performer and “Speaker of the Year” by TEC Canada, he is also a fully accredited Tennessee Squire, lifelong fan of the NFL’s Pittsburgh Steelers and 7-Time Runner-up on the prestigious M.G.A. Golf Tour. A recovering broadcast journalist, Gair racked up 10,000+ interviews and 30,000+ broadcasts in an award-winning radio and television career in his native Canada. The son of a former pro golfer from Scotland, Gair is an amateur historian with a specialty in campaigns of WW II. A classic rock afficionado from AC/DC to Led Zeppelin, he also enjoys country-flavored offerings that range from Waylon & Willie to Morgan Wallen. A native of Moncton, NB, he resides in the foothills of the majestic Canadian Rockies in Cochrane, Alberta.

Who Are You … Beyond Your Products & Services?”

The Master Builder designation program will offer the following credit hours for completion of this course. For more information on becoming a ‘Master Builder,’ please visit MBI’s website at www.MBI.Build/mbd Leadership

Credits: 7

WHAT digital are missionconnect with in a more and organic while opening the customers and employees to spread unique message for

Explore WHY daily, consistent ‘tortoiselike’ steps are crucial to establishing longterm Brand Equity and assuring sustainable growth.

Define FOUR leadership qualities reflected by all historical and modernday legends.

For questions or more information, please contact Tara Rinehart at

B I G L I TT L E LEGENDS

How Everyday Leaders Build Irresistible Brands

April 30, 2026 | 8:30 - 4:00 PM

ELEVATE - Business & Events Center | 4100 Westown Pkwy - WDM, IA 50266

Fees: $400 / Person - MBI Members

$525 / Person - Non-Members

Fees include class materials and lunch.

METHOD OF PAYMENT:

Credit Card Check Enclosed (made payable to Master Builders of Iowa) Please Invoice

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Please Send Registration To:

OF IOWA 4100 Westown Pkwy | West Des Moines, Iowa 50266 Attn: Nichole Fry | NFry@MBI.Build A 3% processing fee will be charged to all credit card transactions.