PRESENTED BY coldwell banker mason morse
Introducing the TREND REPORT 2026
Every new year brings a reset and the same big questions. Is this the right time to make a move? How is the luxury market really performing?
The Coldwell Banker Global Luxury® Trend Report 2026 takes a close look at the forces shaping today’s high-end real estate market and what they may mean for your real estate plans this year and in the years ahead.
Drawing on research from leading global sources, including Altrata, McKinsey & Company,
James Edition, and the Institute for Luxury Home Marketing, the report covers luxury property buying and selling from all sides, from financial forces to buyer behavior, demographic trends, and local market dynamics
What stands out most is the luxury market’s continued resilience Real estate investment has remained strong since 2020, and nearly 80% of Coldwell Banker Global Luxury® Property Specialists describe their markets as resilient.* Even amid economic and geopolitical uncertainty, affluent buyers are not stepping away from real estate, but simply moving with greater intention as they focus on lifestyle, geographical mobility, and long-term value.
This report cuts through the noise and offers a clearer view of what’s actually happening in the luxury real estate market Contact your Coldwell Banker Mason Morse agent to talk through how these trends may apply to your goals or our local market.
*Source: Coldwell Banker Global Luxury Survey, November 2025
