FEATURE PROP ERTY
TOORAK MARKET REVIEW WITH BRANDON WHITTA
Stonnington continues to favour auction as the preferred method of sale, with buyers responding to transparency, clear competition and the urgency that an on-market campaign creates. Period homes in good condition remain highly soughtafter, alongside turnkey properties where buyers can move straight in and avoid the cost and uncertainty of major works. We are seeing more negotiation around guidance, as some vendors rely on self-research rather than current, suburb-level data when setting pricing and campaign strategy.
Buyer priorities remain consistent: a premium position close to schools, village amenities, parkland and transport, plus a layout that supports modern living. Renovation avoidance is a strong driver, reflecting ongoing sensitivity in construction costs and timelines. Over the year ahead, growth is expected to be steady, with the most reliable outcomes for vendors who meet the market on price and leverage strong presentation and a clear strategy to convert enquiries into competitive bidding.
NOTABLE RECENT CAMPAIGN
123 SAMPLE STREET SUBURB
6 KILSYTH AVENUE TOORAK
A 0 B 0 C 0 F 0 E 0,000 approx
A 5 B 5 C 6 E 790 approx.
Sold for $0,000,000
$13,500,000
CAMPAIGN INFORMATION
Method of Sale Private Sale Contracts Requested 10
Marketing Schedule
Domain 2 Week Print Campaign
Domain Dream Homes
The Age 2 Week Print Campaign
Luxe Videography
COMMUNITY
YOU MATTER
Provides safe, furnished homes for women and children escaping family violence, whether temporary or long-term.
LIFESTYLE
OFFICINA GASTRONOMICA ITALIANA
Quaint Italian bistro with outdoor seating plating housemade pasta & wine, plus breakfast fare.
