April - June 2025
Harris CEcD Executive Director
INTRODUCTION
Vice President
Marshall Economic Development (MED) adopted a Program of Work that outlines a strategic and structured approach to achieving our organizational goals and fulfilling our mission over the coming period The Quarterly Report describes the current progress made toward achieving those established goals and objectives
MISSION STATEMENT
Our primary purpose is to act as a catalyst for the City of Marshall in support of economic development initiatives. Our mission is to drive sustainable economic growth by creating and supporting primary jobs, fostering the retention and expansion of existing businesses, and attracting new businesses to our community. We aim to build a vibrant economy by securing new investments and forming strong, collaborative partnerships at the local, regional, state, and national levels. Through strategic recruitment and a business-friendly environment, we are committed to strengthening our economy, enhancing job opportunities, and ensuring long-term prosperity through innovation job creation, and effective partnerships. We endeavor to build inclusive local participation, capacity, and leadership to improve our citizens’ well-being, wealth, and opportunities
Board of Directors
Colin Brady Chairman
Staff
Hill Vice-Chairman
Keith
Orlando Valle Secretary/Treasurer
Amy Hooper Director
Rush
Dr. Felecia Herndon
PROJECT UPDATES
As of June 30, 2025, Marshall Economic Development (MED) was in negotiations on two recruitment and expansion projects The potential impact of these projects is shown is the table below:
$337,000,000
In addition to the projects above, MED also maintains a pipeline of leads on potential projects that staff will continue cultivating to reach a successful outcome. The potential impact of these projects reflects targeted investment totaling $25M and 252 new jobs.
LEADS
MED staff cultivated 4 actionable leads
Leads are contacts that have completed a data form and requested additional information regarding economic development programs, incentives, and/or sites
MED staff generate leads through internal and external marketing efforts, in addition to those that are provided through the Officer of the Governor and other sources
To effectively drive economic growth and attract new business opportunities, Marshall Economic Development (MED) employs a strategic blend of internal and external marketing efforts designed to generate strong, qualified leads and elevate the visibility of our community to site selectors, consultants, and decision-makers
Internally, our marketing efforts include the development of targeted materials such as real estate flyers, project-specific prospectuses, and a soon-to-be-released MED magazine that will highlight local assets, success stories, and workforce advantages We are also in the process of redesigning our website to improve functionality, streamline content, and enhance user experience for businesses and stakeholders seeking information
Externally, we continue to amplify our presence through digital platforms, particularly LinkedIn and Facebook, where we’ve seen consistent month-to-month growth These platforms serve as vital tools for sharing project updates, celebrating local wins, and building a strong digital footprint Additionally, we engage in direct outreach, participate in regional and national economic development conferences, and collaborate with consultants and partner agencies to expand our reach
Looking ahead, our marketing efforts will remain tightly aligned with our strategic plan, ensuring that lead generation activities are focused, data-driven, and responsive to the evolving priorities of our target industries
FEATURED PROPERTIES
I-20 & Hwy n31 along Brown Rd (~78.5 ac less ROW)
FEATURED PROPERTIES
QUARTERLY PRIORITIES
Strategic Plan Development
Marshall Economic Development (MED) will begin working with Boyette Strategic Advisors, a nationally respected economic development consulting firm headquartered in Little Rock, Arkansas, to develop a comprehensive strategic plan for the organization and the Marshall community.
Following a competitive proposal process, Boyette Strategic Advisors was selected based on their extensive experience and successful track record in guiding communities through strategic planning efforts across Texas and the southeastern United States.
The strategic plan will serve as a roadmap for MED’s economic development efforts over the next several years. It will include in-depth analysis of local and regional assets, workforce capabilities, and target industry opportunities. The planning process will also involve stakeholder engagement to ensure the final strategy reflects the priorities of community leaders, employers, and residents.
Work is scheduled to begin in August, with project milestones including stakeholder interviews, competitive benchmarking, SWOT analysis, and the identification of actionable initiatives to support business attraction, workforce development, infrastructure readiness, and marketing.
The final plan is expected to be delivered by year-end and will help position Marshall for sustainable economic growth and long-term competitiveness.
Staff Development
During the past quarter, Marshall Economic Development (MED) experienced notable advancements in staff growth and professional development.
Dr. Felecia Herndon was promoted to Vice President in recognition of her leadership and contributions to the organization’s strategic initiatives. Heather Hill, previously part-time, joined the team as a full-time Administrative Coordinator, bringing continuity and expanded support to daily operations. Amber Thibodeaux, Marketing and Communications Associate, completed the Basic Economic Development Course, further strengthening MED’s marketing and business recruitment capabilities.
In addition to their core responsibilities, MED staff members are actively leading and managing various internal committees. These leadership roles contribute to organizational effectiveness and ensure continued collaboration with key partners.
QUARTERLY PRIORITIES
Board Development
Marshall Economic Development (MED) Board conducted interviews to fill a vacant board position. After a thorough review of several qualified candidates, the board recommended Doug Lewis. Mr. Lewis has over 20 years of experience in the manufacturing industry, holds a Business degree from Texas A&M University, and has previously served two terms on the Marshall City Council. His background in both industry and public service capacities positions him well to support MED’s mission and strategic direction. His appointment was approved by the Marshall City Council on July 10, 2025.
The Marshall Economic Development (MED) will begin working with the board and council members to attend future economic development and sales tax training programs.
Business Services
Marshall Economic Development (MED) remains dedicated to fostering a thriving, diverse, and resilient local economy. Through a range of programs and initiatives, we deliver comprehensive economic development services that support existing businesses, promote entrepreneurship, and attract new investment to the Marshall community These efforts are driven by strategic incentives, customized support, and collaborative partnerships.
Core Service Areas
Support for Existing Businesses:
MED provides ongoing technical assistance and referrals to the Small Business Development Center (SBDC), promotes workforce development through the WE Align Group, and increases access to capital via internal grant programs and partnerships with organizations such as Greater Texas Capital Corporation and Greater Texas Capital Community Finance (CDFI).
New Business Development:
We support entrepreneurs through business planning assistance, marketing strategy development, advocacy for business-friendly policies, improved access to funding sources, and expanded networking opportunities.
Business Recruitment and Attraction:
MED conducts targeted marketing and outreach campaigns, offers site selection assistance, and develops customized incentive packages to attract high-quality employers and capital investment to the area.
By aligning our services with community priorities and broader economic trends, Marshall Economic Development (MED) aims to create a supportive environment where businesses can start, grow, and thrive. These efforts are central to stimulating job creation, expanding the local tax base, and enhancing the overall quality of life for Marshall residents.
QUARTERLY PRIORITIES
Workforce Development
During the second quarter of 2025, Marshall Economic Development (MED) advanced several workforce development initiatives focused on strengthening employer-led training, improving alignment between education and industry, and expanding the local talent pipeline.
Key Activities and Outcomes:
Employer-Based ESL Training:
In April, the MED Board approved a training grant to support Republic Elite in developing a work-based English as a Second Language (ESL) program for over 50 employees. The program is being delivered in partnership with Panola College and is designed to improve workplace communication and productivity
WorkKeys Program Pilot Launch:
MED is preparing to launch a beta test of the ACT WorkKeys program, a standardized assessment tool used by employers—particularly in the manufacturing sector—to evaluate and match job candidates to specific roles. MED is currently in the process of identifying a certified WorkKeys Job Profiler to assess positions at Thumper Fab, Republic Elite, and Prysmian. MED will cover the cost of all related testing.
CTE Student Recognition Program:
MED continues its partnership with Marshall ISD, Prysmian, and the Marshall News Messenger to recognize outstanding high school students in Career and Technical Education (CTE). During Q2, Alora Jade Green (Criminal Justice) and Cameron Archield (Educational Training and Criminal Justice) were honored as CTE Students of the Month. Each received a $250 gift card, certificate, commemorative plaque display, and media recognition.
These efforts reflect MED’s commitment to supporting workforce readiness and addressing employer needs through targeted, collaborative initiatives.
WE Align
During the second quarter, WE Align made meaningful progress in strengthening collaboration between the education, industry, and economic development sectors.
A major milestone this quarter was the formal adoption of the WE Align Bylaws. This important step establishes a clear structure for the group’s operations and governance, ensuring its long-term sustainability and alignment with MED’s strategic goals.
QUARTERLY PRIORITIES
WE Align also welcomed Glenn Best, Workforce Development Consultant with net.America, for a presentation on the U.S. Department of Labor’s Registered Apprenticeship Program. The program supports career pathways in critical sectors such as healthcare, energy, and IT, and is nationally recognized for its 92% employee retention rate.
In an effort to enhance engagement, the group has shifted its meeting format to prioritize collaborative discussion over traditional presentations. This change is fostering stronger dialogue and more effective information sharing among partners. Recent highlights include:
Panola College’s request for funding to support its ESL program; MISD’s update on the progress of its new CTE facility; ETBU’s rollout of internship opportunities for the upcoming academic year
The Healthcare Committee has also begun planning for an expanded Healthcare Resource Fair, to be held during the July MASH Bash, with a focus on community outreach and blood donation awareness.
Overall, WE Align continues to play a critical role in aligning regional workforce strategies with the evolving needs of employers and educational institutions—furthering our mission to support sustainable economic growth in Marshall.
Marketing
Economic Summit:
MED hosted its 3rd Annual Economic Summit with approximately 150 attendees. The event seeks to grow in size and impact, serving as a key platform for regional economic updates and stakeholder engagement.
Website Redesign:
A full redesign is underway The new look is live, with continued work on updating and streamlining content to better serve business prospects and partners.
Marketing Materials:
Ongoing development of real estate flyers, promotional booklets, and the first MED Magazine—a new publication highlighting success stories and strategic initiatives.
Social Media Growth:
WE have had an increase of 42 followers on Facebook, 40 on LinkedIn, & 2 on Instagram. Our Social Media presence is continuing to increase, especially in views.
Community Partnerships:
MED is working with the Chamber on future events, including a small business-focused initiative currently in development.
Branded Materials (SWAG):
New highlighters, Sharpies, and blazer pins have been added to MED’s promotional inventory, with plans to expand further for outreach and event use. 11
QUARTERLY PRIORITIES
Real Estate/Site Development
Engineering Assessments Underway
Initiated evaluations on two EDC-controlled properties to determine infrastructure needs and guide future site readiness efforts.
Preparing Sites for Target Industries
Planning infrastructure improvements to ensure our sites meet the evolving demands of industries such as advanced manufacturing and logistics.
Private Site Monitoring
Ongoing review of privately-owned properties with development potential to support industrial and commercial growth.
Redevelopment Opportunities
Assembling an inventory of low-value and blighted properties for potential redevelopment to higher and better economic uses.
Incentive Coordination
Collaborating with local taxing entities to structure incentives that encourage both public and private sector participation in site development.
Community Housing Study
Assist the City with initiating a housing study to identify gaps in the local housing market and support efforts to meet workforce housing needs.
Strategic Alignment
Ensuring site development priorities align with the broader strategic plan currently underway to support business recruitment and investment readiness.
2025 PROGRAM OF WORK
Retention/Expansion
Business/Education Council WE Align Manage Council
Skilled labor program development High wage, high demand grant Partner with Marshall ISD, TSTC
Develop MED Strategic Plan that promotes the expansion of local industry Select Strategic Plan Consultant
New and Small Business Development
Coordinate with other small business assistance groups
Director, Staff Ongoing/..... monthly
Last completed for June meeting
Complete, waiting on City Approval
strategic planning process
Actively refer small businesses for assistance 1-5 referrals
Promote and expand COB program Develop COB program guidelines document
Develop an MED Revolving Loan Fund (RLF)
Pre-launch meetings held in July
Referred three business to SBDC
2025 PROGRAM OF WORK
Targeted Marketing
Attend Texas Economic Development Council (Texas EDC) meetings Annual meeting attendance Attend 2-3 meetings
Grow and manage MED’s social media presence
Active on Facebook, LinkedIn, and YouTube
Redesign the MED website
Incentives/Infrastructure
Executive Director, Vice President 4th Qtr 2025 Next Meeting October 2025
brand awareness
Work with Golden Shovel on website design Improve/enhance content
Package incentive projects with Harrison County Negotiating agreement for Project Crawford
Market Defense property
Develop 1-2 incentive 381 agreements
Negotiated Lease Agreement with Defense Contractor Finalize Agreement
Manage MEDowned real estate Site assessments and due diligence
Administer Harrison County Enterprise Zone project Complete annual EZ Mandatory report
Fully implement Impact Datasource economic research
dashboard
Identify current infrastructure needs
Executive Director, Vice President Ongoing Pending Company Signature
Executive Director Vice President 1st Qtr 2025
Executive Director, Vice President 2nd Qtr 2025
Assist with Zone compliance Vice President 4th Qtr 2025
Analyze economic impact of MED projects Develop reports on incentives for potential projects
Executive Director, Vice President Ongoing
Pending acceptance of final changes by company
Engineering Study Approved Ongoing
Report due October 2025
Analyses completed on three projects Ongoing
2025 PROGRAM OF WORK
Administrative Activities
Provide Work Program updates to the Board of Directors and City of Marshall Manage tasks
Update Board of Directors
Hold monthly committee meetings
Attend Basic Economic Development Institute
Provide quarterly updates
Prepare for monthly board meetings Complete Board packets, progress reports, and financials
Develop committee reports and provide updates Provide staff support for Board of Directors committees
Attend BEDC and acquire completion certificate Provide Economic Development training for new professionals
Attending City Council Meetings Weekly City directors meeting & City Council Meetings
Share Information & updates
Executive Director, Staff 2nd Qtr 2025
Status updates completed monthly
Executive Director, Staff Ongoing/ monthly Last completed for June meeting
Executive Director, Staff Ongoing/ monthly Committee meetings held in June
Mark/Comm Aso. 2nd Qtr 2025 Complete
Executive Director Ongoing
Last attended July 24
LOOKING AHEAD
This year, Marshall Economic Development (MED) is focused on developing new partnerships that enhance our efforts to align education with workforce needs. The cornerstone of our economic development strategy is collaboration. With that in mind, we press forward with purpose laser-focused on achieving the highest standards of professionalism and service. Every initiative we pursue is rooted in a long-term vision that reinforces MED’s commitment to community growth, talent development, and economic sustainability.
Strategic Planning
As we look to the future, the comprehensive strategic plan underway will serve as our roadmap for growth. With Boyette Strategic Advisors now engaged, MED is preparing to undertake a thorough analysis of current assets, gaps, and opportunities. The final plan will include actionable recommendations that will strengthen our competitive position, guide resource allocation, and inform workforce and industry alignment. This strategic framework will empower MED and its partners to act with clarity and confidence in the years ahead.
Brand Awareness
Elevating the MED brand remains a priority Our website redesign is progressing, with new content and design aimed at showcasing assets, opportunities, and success stories more effectively Updated marketing collateral, including real estate flyers, project booklets, and a forthcoming MED magazine will offer fresh touchpoints for prospects and partners Social media outreach continues to grow steadily, especially on LinkedIn and Facebook, further amplifying our visibility to targeted audiences across the region and beyond
Purposeful Stakeholder Engagement
Meaningful engagement with our stakeholders is key to ensuring alignment and shared success MED continues to foster relationships with local employers, educators, community partners, and regional organizations to better understand their needs and priorities Plans are underway for collaborative events with the Marshall Chamber, including a small business-focused program New branded promotional materials are being deployed to reinforce our identity and presence in the community, while new partnerships are being explored that support inclusive economic growth
Continued Momentum
Looking ahead, MED will remain adaptive and intentional in all efforts seizing new opportunities, strengthening our collaborative networks, and advancing a clear vision for economic development in Marshall and Harrison County While we remain committed to increasing the alignment between business and education, we have not forgotten other important components of an effective economic development strategy: primary job creation, retention and expansion and infrastructure development We will continue our efforts to attract new businesses and promote local employers Our commitment to service, integrity, and impact will continue to guide every decision and initiative as we build for the future
FINANCIALS
STATEMENT OF REVENUE AND EXPENDITURES JUNE 30 2025 TH
FINANCIALS
FINANCIALS
FINANCIALS
Quarterly Report on Investments
Quarterly Report on Investments Continued
ESTIMATED CASH FLOW WORKSHEET
ESTIMATED CASH FLOW WORKSHEET
