PORTOFOLIO 2024 by Marsha Haryanto

COMPLICATION OF CREATIVE WORKS

BY

DIRECTOR © 2024

MARSHA HARYANTO'S SELECTED WORKS

YOU BEAUTY / 2023

/BRANDING

Cloud Touch Complexion

Inspired by Korean beauty trend, Y.O.U came up with a pore-blurring complexion series. The challenge is to make a fresh visual that will make us outstanding and be the top of mind. I use a soft blue gradient visual to complement the white packaging, and emphasizes the blurring effect.

( ART DIRECTOR ) Marsha Haryanto

( GRAPHIC DESIGN ) Afifah Yughnisa, Marsha Haryanto

SCOPE

CREATIVE DIRECTION

PACKAGING DESIGN

( ) #2 Top Selling Skin Tint in Shopee

MARSHA HARYANTO'S SELECTED WORKS

YOU BEAUTY / 2023

/CREATIVE DIRECTION

Upgraded AcnePlus

The acne care product line has been upgraded with more effective formulation that suitable for all skin types. As the brand associates itself with premium quality, I came up with elegant met nature concept, to reflect the purity and effectiveness of the products.

( ART DIRECTOR ) Marsha Haryanto

PHOTOGRAPHER Reynard Santoso

STYLIST Afifah Yughnisa

SCOPE CREATIVE DIRECTION

YOU BEAUTY / 2024

Radiance Glow

New brightening skincare line with gentle formula that won't irritate your skin. Formulated with Sakura Extract, we added a holographic element to the visual design, to make the product stand out on all channels.

( ART DIRECTOR ) Marsha Haryanto

( GRAPHIC DESIGN ) Marsha Haryanto, Meilinda Khrisma

SCOPE

CREATIVE DIRECTION

GRAPHIC DESIGN

PACKAGING DESIGN

MARSHA HARYANTO'S SELECTED WORKS

YOU BEAUTY / 2024

/CREATIVE DIRECTION

Sunbrella Sunscreen

Starting from "Anti Panik di Bawah Terik" slogan, which means no panic under the sun, I translate the visual to give a sense of summery joy and relaxation on the beach, because the skin has been protected from harmful UV rays by the product.

( ART DIRECTOR ) Marsha Haryanto ( PHOTOGRAPHER ) Marsha Haryanto, Reynard Santoso

STYLIST Afifah Yughnisa, Yemima

SCOPE CREATIVE DIRECTION PHOTOGRAPHER

Instagram Look

With monthly content plan from social media team, I develop a visual plan that incorporates premium concepts. Ensuring YOU's Instagram profile has a visually appealing, well-organized, and sales-driven aesthetic.

YOU BEAUTY /2023 2024

Following the visual content plan, creative team works together daily to develop the collaterals, and I lead them in this collaborative effort.

( ART DIRECTOR ) Marsha Haryanto

GRAPHIC DESIGN Afifah Yughnisa, Meilinda Khrisma, Valerian Dani

DIGITAL IMAGING Valerian Dani

PHOTOGRAPHY Fairuz Nugraha R, Reynard Santoso

SCOPE VISUAL DIRECTION ASSET PRODUCTION SOCIAL MEDIA

BT21 X MAD FOR MAKEUP

Joy to the Universe

One of the hottest 2021 collaboration in beauty industry that left everyone with joy.

( ART DIRECTOR ) Marsha Haryanto

( GRAPHIC DESIGN ) Aprilia Annisa, Marsha Haryanto

( PHOTOGRAPHY ) Marsha Haryanto, Afifah Yughnisa

3D DESIGN Afifah Yughnisa

MAD FOR MAKEUP / 2022

Elevate

MADVERSE® visual revamp with more and more cooler logo, packaging, social media, marketplace, and more to be announced!

( ART DIRECTOR ) Marsha Haryanto

GRAPHIC DESIGN Afifah Yughnisa, Aprilia Annisa

( PHOTOGRAPHY ) Marsha Haryanto, Afifah Yughnisa

SCOPE

BRANDING

CREATIVE DIRECTION

PACKAGING DESIGN

PHOTOGRAPHY

SOCIAL MEDIA

MAD FOR MAKEUP / 2022

Pretty in Every Universe

MADVERSE® finally having their first offline exhibition after pandemic. With other 200+ participant brands at JXB Jakarta 2022, we challenge ourselves to make a booth that worth to take a peek and visit.

( ART DIRECTOR ) Marsha Haryanto

( BOOTH DESIGN ) Marsha Haryanto

GRAPHIC DESIGN Afifah Yughnisa, Halimah Zatalini

3D DESIGN Jesselyn Callista

SCOPE CREATIVE DIRECTION

BOOTH DESIGN

GRAPHIC DESIGN

HARYANTO'S SELECTED WORKS

/PACKAGING DESIGN

MAD FOR MAKEUP / 2023

Mean Girls

VISUAL DIRECTION & COLLATERALS by MADVERSE® Creative Team

"On Wednesday WE wear pink" perfectly captures this exciting collaboration heavily inspired by The Plastics and Y2K era, this limited series, ready to make everyone look "So fetch"

( PACKAGING DESIGN ) Marsha Haryanto

SCOPE PACKAGING DESIGN

TM © 2023 Par. Pics.

/BRANDING

GENTLE EFFECT / 2022

Gentle E ect

MADVERSE® launches a skincare brand formulated with effective yet gentle ingredients, developed through years of research by aesthetic doctors. The visual inspired by a futuristic and minimalist approach to the nature, offering a unique perspective on beauty brands.

( ART DIRECTOR ) Marsha Haryanto

GRAPHIC DESIGN Aprilia Annisa, Halimah Zatalini

( PHOTOGRAPHY ) Aprilia Annisa, Marsha Haryanto

SCOPE BRANDING

PACKAGING DESIGN PHOTOGRAPHY

SOCIAL MEDIA

MARSHA HARYANTO'S SELECTED WORKS /CAMPAIGN

YOU BEAUTY / 2023

Celebrating 5th anniversary with a "Glowing Life with YOU" concept. We are curating inspirational story from employee and influencer in these past years, and showcase them on social media.

( ART DIRECTOR ) Marsha Haryanto

( GRAPHIC DESIGN ) Afifah Yughnisa, Marsha Haryanto PHOTOGRAPHY Monica, Reynard Santoso

Glow and Shine with YOU

SCOPE BRANDING

CREATIVE DIRECTION

GRAPHIC DESIGN

SOCIAL MEDIA

5TH ANNIVERSARY: GLOWING LIFE WITH YOU YOU BEAUTY @INDONESIA

/

YOU BEAUTY / 2024

Glowing Life with YOU

We launched a Ramadan campaign to spread kindness, not only among people but also towards the environment. Every act of kindness, no matter how small, can have a positive impact on our surroundings. With this campaign, we hope to brighten not only faces but also lives.

( ART DIRECTOR ) Marsha Haryanto

( GRAPHIC DESIGN ) Afifah Yughnisa, Marsha Haryanto

SCOPE

CREATIVE DIRECTION

GRAPHIC DESIGN

PACKAGING DESIGN

Various Works

Curated logo and packaging design from 50+ graphic design projects I have been handling for diverse clients, ranging from consumer goods to transportation company.

FREELANCE /2020 2024

( ) Logo No 1 made it's cinematic debut in the "Jatuh Cinta Seperti di Film- film" movie, with 651.074 viewers, now available on Netflix.