Metro Edge - Q3 2025

A MESSAGE from the president

INSIDE THIS ISSUE

2 » A Message from the President

3 » Industry News » Tackling Lingering Listings

4 » Office Event Hotspots

5 » Jelani Lindner Runs for Mayor of Stone Mountain » HSA Home Warranty

6 » XPLODE 2.0 Gwinnett: Mission Accomplished » 3 Ways to Strengthen Your Local Presence

7 » Spotlight on Success: Recognized, Featured and Making Moves

8 » Let AI Help You Find Events In Your Area » Relocation Receives Platinum Award from Anywhere Leads Group » Education Opportunities

WITH FED CUT ON THE HORIZON, TIME TO WORK FOR YOUR SUCCESS

If you’ve been waiting for a sign that the market is shifting, here it is. Interest rates are already falling with a Federal Reserve cut expected in Q3 and possibly more small reductions to follow. The falling rates are already beginning to stir activity. And an uptick in refinance applications is a signal that buyers won’t be far behind.

Inventory is also up – about 25% to 35% more homes are on the market than this time last year – and that’s giving buyers more choices than they’ve had in years. Combine that with sellers adjusting prices in many areas, some down anywhere from 3% to 12%, and the window is opening for buyers who’ve been sitting on the sidelines.

This means opportunity. The second half of the year is shaping up for a solid rebound, and clients will be looking to us to help them make sense of these changes. Now is the time to reach out, share what’s happening, and show buyers and sellers how to take advantage of the shifting landscape.

Use our tools, support, and especially the methods we discussed on our recent “Lingering Listings” webinars! Get into office meetings and talk tactics locally, so that you can win now… don’t be on the outside looking in, the key to today’s market is being present and leveraging all that you have around you.

We’ve weathered the slow months. Now it’s time to stay sharp, stay connected, and be ready to serve when the logjam breaks. Momentum is building, and I’m excited to see where it takes us as we head into the close of 2025.

INDUSTRY NEWS

30-COURT PICKLEBALL FACILITY SLATED FOR ATLANTA WAREHOUSE

The Pickleball Club of Georgia is turning a 100,000 sq.-ft. warehouse at 1365 English St. into the largest pickleball facility in the country. The plan includes more than 30 courts, a fullservice gym, a golf-simulator wing, multiple event spaces, and a full kitchen and bar.

Unlike typical quick-stop venues, the Pickleball Club of Georgia aims to be a full-day destination for pickleball enthusiasts. From leagues and clinics to summer camps and after-school programs, plus home court for Georgia Tech’s pickleball club, there’s something for every fan of the game.

[CONNECT CRE]

NORDIC SPA SCORES APPROVAL IN NORTH GEORGIA MOUNTAINS

The Nordika Thermal Experience, a Scandinavian-inspired wellness retreat, has been approved for a 21-acre site near Dahlonega in the North Georgia Mountains. The spa will feature Nordic-style architecture, thermal pools, saunas, yoga spaces, steam rooms, relaxation areas, forested walking trails, a hidden beer garden, and food-and-beverage options, creating a serene escape just three miles from downtown Dahlonega.

Founded by Kent Baltare of Baldr Capital, the $20 million project will accommodate up to 300 guests at a time, with day-rate access. Construction is expected to begin in mid2026 and finish by late 2027 or early 2028. Inspired by Baltare’s childhood experiences at Nordic spas in Canada, the development has received strong support from the local community. [URBANIZE ATLANTA]

TACKLING LINGERING LISTINGS

In July we held two separate webinars dealing with lingering listings in the current real estate market. These sessions feature timely, practical strategies to help you reposition and relaunch listings that just won’t move, and they’re packed with advice from seasoned agents and leaders who’ve been in the trenches.

Watch the webinar here!

Tackling Lingering Listings – Real Talk with Top Agents

Hosted by President and CEO Kevin Levent, this session features a powerhouse panel of agents who’ve each closed multiple listings in today’s shifting market. Learn what’s working now when it comes to seller conversations, pricing strategies, and relaunching stagnant listings.

THANKS TO OUR PANELISTS

They share what they’ve learned, what they’ve changed, and how they’re winning listings — even in a challenging environment.

Marketing Tips for Lingering Listings

In this follow-up webinar, I dive into the tactical side of marketing listings that need a new spark. You’ll get tips on:

Watch the webinar here!

• Presenting data to support tough pricing conversations

• Keeping your value visible when a home sits

• Re-energizing your marketing strategy

• Generating new interest in stale listings

Whether your challenge is seller hesitation, low traffic, or stagnant interest, this session gives you the tools to confidently turn around a tough listing.

Office Event Hotspots

NORTH GA

Agents from all five North Georgia offices came together for a day of learning, collaboration, and inspiration! From a kickoff by President & CEO Kevin Levent to hands-on workshops led by IT Director Eric Langley and Marketing Director Tyler Brenner, agents explored AI, social marketing, Moxi, and more. The event wrapped with actionable takeaways — and even complimentary headshots!

CASCADE

The Cascade office proudly hosted its 5th Annual Community Day, where local residents gathered for a day filled with connection, fun, and valuable real estate insights. Attendees enjoyed meaningful conversations about today’s market trends, personalized guidance for their real estate goals, and plenty of opportunities to build lasting connections. With engaging activities, delicious refreshments, and exciting giveaways, Community Day was both informative and enjoyable — a true celebration of the vibrant Cascade community. Thanks to Coach Oliver Adams, Kie Thomas, Barbara Landfair, Stephanie Hudson, and Pamela Claridy for organizing the event and making it a success!

COVINGTON, NORTHLAKE, AND STONECREST

The Northlake office recently hosted a lively Game Day Mixer, bringing together agents from the Covington, Northlake, and Stonecrest offices for an afternoon of fun and camaraderie. Guests enjoyed spirited rounds of spades, cornhole, axe throwing, and horseshoes, with gift cards and prizes awarded to the winners. Adding to the excitement, Coach Oliver Adams, along with Broker Support, Metro Brokers Financial, Metro Title Trust, and Metro Brokers Insurance, were on hand to join the fun and give away prizes. The atmosphere was filled with laughter, teamwork, and connection, showcasing the perfect balance of collaboration and community.

Jelani Linder Runs for Mayor of Stone Mountain

CBC Metro Brokers’ very own, Jelani Linder, has officially qualified to run for Mayor of Stone Mountain, GA.

Follow his journey here!

Jelani brings an impressive background to the race. In addition to his success in real estate, where he has overseen more than $15 million in transactions and been recognized among the top 2% of Coldwell Banker Commercial agents nationwide, he has also dedicated significant time to civic leadership. Jelani has served as Chair of the City of Stone Mountain’s Downtown Development Authority, a member of the Planning Commission, and co-chairs Village Forward, a nonprofit focused on community revitalization.

Metro Brokers is proud to see one of our colleagues stepping into such a meaningful role. Jelani’s work reflects the same core values we strive for every day: leadership, vision, and a deep commitment to the communities we call home.

At HSA Home Warranty, we are proud to honor our military veterans and active-duty personnel with a special $35 discount* on home warranties. This token of appreciation is our way of saying thank you for your service and dedication to our country.

If you or someone you know is a military veteran or activeduty personnel purchasing a home, make sure to take advantage of this special offer. Buying a home is a significant milestone, and we are committed to protecting your investment with our comprehensive home warranty plans. To apply the savings, simply select the “Military discount” option on own.onlinehsa.com when ordering a warranty.

CONDOS BUYER BASIC PLAN:

Original Price: $455 | DISCOUNTED PRICE: $420

SINGLE-FAMILY RESIDENCE (SFR)

BUYER BASIC PLAN:

Original Price: $495 | DISCOUNTED PRICE: $460

This discount ensures that our nation’s heroes can benefit from reliable home protection at a reduced cost. It’s an honor for us to help safeguard the homes of those who have safeguarded our nation.

Protect your new home with confidence, knowing that HSA Home Warranty is here to support you every step of the way.

2.0 Gwinnett: Mission Accomplished!

When purpose meets discipline—and work ethic meets action— results XPLODE. That’s what we experienced at XPLODE 2.0 Gwinnett, where agents didn’t just participate, they ignited their potential and turned up the heat on what’s possible in this business. Over four relentless weeks, we watched agents lean in, level up, and lead with intensity. From day one, we committed to three nonnegotiables: accountability, confidence, and execution, and the outcome was nothing short of phenomenal.

Ways to Strengthen Your Local Presence

PARTICIPATE IN LOCAL EVENTS

Attending or sponsoring community events—like school sports games, local festivals, or charity fundraisers—demonstrates your commitment to the area and its residents. Your visible support builds trust and increases your recognition as someone invested in the community’s well-being. Being approachable and engaged at these events can naturally lead to conversations about real estate, making it easier to connect with potential clients.

EXPAND YOUR NETWORK

Opportunities often arise in everyday settings—at a PTA meeting, a neighborhood gathering, or a local market. By stepping out of your usual social circles and engaging with new groups, you increase the chances of meeting individuals who may need real estate services. People are generally curious about the housing market, so don’t hesitate to share insights and offer assistance when appropriate.

In real estate, success often stems from consistent, genuine engagement within your community. Building goodwill isn’t just about transactions; it’s about forming lasting relationships that position you as a trusted local expert. Here are three effective strategies to enhance your community presence and, in turn, expand your business opportunities.

VOLUNTEER FOR COMMUNITY CAUSES

Contributing your time to local charities or community projects showcases your dedication to the area’s growth and prosperity. Whether participating in a food drive, helping at a shelter, or organizing a fundraiser, your involvement reflects your character and commitment. Even if these activities don’t lead directly to a sale, they strengthen your reputation and can lead to unexpected connections.

Recognized, Featured, and Making Moves SPOTLIGHT ON SUCCESS

MELVIN BESARES

The National Association of Hispanic Real Estate Professionals® (NAHREP) recently announced the Top 250 Latino Agents for 2025. As an honoree of the NAHREP Top 250, Besares is among the nation’s elite group of Latino real estate professionals. The distinction recognizes Latino agents whose hard work and dedication have led them to close an outstanding number of transactions in an effort to increase the rate of sustainable Hispanic homeownership.

In addition to ranking in the Top 250, Besares also #10 in the Top 100 Latino Agents SE Region.

TAMMY NOLL-ADAMS

Tammy Noll-Adams, 2025 National President of the Women’s Council of REALTORS® and Southern Regional X-Celerater Coach at Better Homes and Gardens Real Estate Metro Brokers, shares her inspiring story on the What Moves Her podcast. In Episode 35, titled “Leading with Purpose: Tammy Noll Adams on Community, Confidence, and Camaraderie,” Tammy dives into her personal journey, from navigating uncertainty to stepping into influential leadership roles. She credits the Women’s Council of REALTORS® as the community that helped launch her career and highlights the critical role mentorship played in shaping her path.

With candor and clarity, she reflects on the challenges women face in real estate and how leadership isn’t just about rising to the top — it’s about lifting others as you rise.

AMIT GROVER

Amit Grover, 2024’s #1 Commercial Agent at Coldwell Banker Commercial Metro Brokers, was recently highlighted on the Market Tales: Atlanta, GA episode of the CRE with CBC Worldwide Podcast.

Specializing in retail and medical office properties, Amit combines market expertise with innovative tools and value-add strategies to help clients maximize their investments in the Atlanta market.

With his background in information technology, Amit brings a unique, analytical approach to commercial real estate, offering insights that are as practical as they are forward-thinking.

Let AI Help You Find Events in Your Area

The Marketing Minute is a weekly video series covering all types of marketing topics, with each episode running no longer than five minutes. In this episode, Marketing Director Tyler Brenner shares how to use AI to streamline the process of discovering relevant community events, saving you time and resources.

Looking for more ways to market yourself locally? Tyler shows you how to quickly find events that align with your brand and put you in front of the right people. It’s easier than you think—and way more effective!

LICENSE LAW: STAY IN COMPLIANCE

Stockbridge September 25, 2025 9:45 AM – 1:15 PM

Relocation Receives Platinum Award from Anywhere Leads Group!

Better Homes and Gardens Real Estate Metro Brokers has been honored with the Platinum Award by the Anywhere Leads Group, a division of Anywhere Real Estate. This award recognizes Metro Brokers’ exceptional ability to connect with prospective buyers and sellers while delivering consistent, high-quality customer experiences through the Anywhere Leads platform.

The Platinum Award is the highest recognition that top brokers can achieve within the Anywhere Leads Group. It is one of the most prestigious distinctions given to brokerages that demonstrate elite performance in lead generation, conversion, and client service across the national network. Metro Brokers is no stranger to this honor, having received the Platinum Award year after year as a valued member of the Anywhere network.

Our continued success is a true testament to the dedication of our relocation team and the Metro Brokers agents who support the Relocation Department. From fast follow-up to trusted service, we treat every lead like it’s someone’s future—not just a number.

FAIR HOUSING: FAIRY TALE HOUSING

Perimeter

October 9, 2025 9:45 AM – 1:15 PM

MORTGAGE LENDING AND RE CLOSING

Perimeter

October 16, 2025 9:15 AM – 4:45 PM

Find more upcoming classes here!