A Program Designed with Luxury in Mind
When you consider selling an exceptional home, you expect service and support from your real estate partner that is as distinct as your position in the marketplace. You want a representative and trusted advisor who knows your market, understands your specific needs, and who has the expertise to help you achieve your goals.
Better Homes and Gardens Real Estate Metro Brokers understands and is ideally positioned to deliver on your expectations for the highest levels of real estate service and innovation.
Your Home Joins a Distinctive Collection
Our unique luxury program, Distinctive Collection by Better Homes and Gardens Real Estate Metro Brokers, provides an exceptional marketing platform to create the right buying or selling strategy tailored to your individual goals.
The program currently represents some of the most distinctive homes in the country, supported by some of the most exceptional real estate professionals in the business.
An Exceptional Marketing Platform
On-Site Marketing
The Distinctive Collection program was created from the ground up to be noticed by the affluent members of the community, and the marketing tools we use on-site are no different.
It starts with the Distinctive Collection signage placed in your front yard. This exclusive hanging sign features an elegant design that’s very different from most real estate signage.
When a potential buyer visits your home, they’ll be able to leave with one of our professionally designed listing collateral that points out why your home is their best choice.
Our targeted direct mail campaigns ensure your property is showcased to the right audience. By sending custom postcards directly to neighbors and potential buyers, we maximize exposure and drive interest in your listing.
Distinctive Online Marketing
Targeted Online Marketing
We’ve chosen a variety of websites that cater specifically to luxury home buyers and sellers. Your Distinctive Collection listing will receive the following national online exposure:
BHGRE Metro Brokers also syndicates your listing automatically to hundreds of additional websites. Some of the most popular websites include:
Social Media Industry E-Blast
BHGRE Metro Brokers continues to be Georgia’s leading real estate firm for social media marketing with thousands of fans engaging with our content on a daily basis.
Our Distinctive Collection listings receive national exposure on our various social channels, including Facebook, Instagram, and LinkedIn, as we feature one home per week as the “Distinctive Collection Property of the Week.”
When your property is listed on the market, we will send out a targeted e-blast specifically designed to capture the attention of topproducing agents who specialize in the area where your property is located.
This targeted communication aims to highlight the unique features and benefits of your listing, ensuring it stands out to agents who have a proven track record of successful sales in your neighborhood.
Distinctive Advertising
Local & National Advertising
When you choose Distinctive Collection by BHGRE Metro Brokers to represent your property, you have access to exclusive advertising options. We regularly advertise in a variety of luxury publications, including magazines such as Atlanta Homes & Lifestyles, The High End, and Unique Homes.
PinPoint Direct Marketing
One of the many benefits of listing with a Better Homes and Gardens Real Estate agent is the industry-exclusive access to the US database of more than 100 million customers who interact with the Better Homes and Gardens brand through the magazine, website, and other sister brands.
A BHGRE agent can develop a custom and targeted direct marketing campaign:
• Showcasing your home with its fine features
• Reaching buyers more likely to be interested in your home
Professional Photography & 3D Tours
We understand the importance of top-quality photography when it comes to listing your home. The most important aspect of an online listing is the photos.
In addition to having a professional photographer visit your property to take photos, your online listing will also feature a 3D home tour and floorplans.
About Better Homes and Gardens Metro Brokers
Locally Grown, Nationally Known
Started in 1979, Better Homes and Gardens Real Estate Metro Brokers is one of the nation’s largest full service real estate companies and the world’s largest Better Homes and Gardens Real Estate franchise. The company offers a wide range of real estate services including residential and commercial sales; business brokerage; corporate relocation; foreclosures and short sales; rentals; new home sales and marketing; pre- and post-license training; and insurance, mortgage and title/closing services.
Better Homes and Gardens Real Estate Metro Brokers currently has more than 2,400 real estate agents spread out among 27 metro Atlanta and north Georgia offices.
The Better Homes and Gardens Real Estate brand is built upon one of the most iconic, trusted brands in America. Better Homes and Gardens Real Estate is a subsidiary of Anywhere Brands, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes approximately 13,000 sales associates and more than 400 offices serving homebuyers and sellers in more than 40 states.
Relocation Experts
Better Homes and Gardens Real Estate Metro Brokers is a top member of the Anywhere Relocation network and has successfully moved thousands of transferees and their families over the years. Anywhere handles employee relocation services for more than half of the Fortune 50 companies and facilitates in many top executive transfers.