www.marketingmagazine.com.my
ISSUE # 284 MARCH 2021
WEEKENDER
The logomark of the alphabet ‘T’ is in a negative space but still apparent. A bold ‘T’ shows the culmination of all the hard work that went into building the Trapper business from the beginning. The shadow in stripes represents a rubber tree incision, paying homage to its heritage. It is facing upper right to inspire progress and to remind the business to keep moving forward. Logotype is in red, a powerful colour that stimulates the mind and attracts attention....