Issue223

Page 1

www.marketingmagazine.com.my

ISSUE 223/// MID-JUNE 2018

DATO’ ISHAK MOHD ISHTIAQ, Group CEO of IMI Media Group goes into overdrive with the liberation of media and creativity

THE NEW NARRATIVE

INSIDE: GAME FOR MARKETING GAMES?//RETAIL INDUSTRY REPORT//WEB SCRAPING FOR DATA//TECHNOLOGY WRONG PLACE TO START//ADVERTISING IS THE MARKETING OF FEELINGS//APPIES MARKETING CASE STUDIES// ICONIC BUILDINGS MAKE STATEMENTS //CREATIVE LIBERATION HAS ARRIVED: MC2 ISSN 1985-5575

00223 9 771985

557001

KDN NO. PP15776/03/2013 (033405) RM3.50


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