I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity.
What other quality would you want that Berkshire Hathaway HomeServices does not have; and I don’t think you could find one. – Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.
WHO WE ARE
©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
B E R K S H I R E H AT H AWAY H O M E S E R V I C E S The storied Berkshire Hathaway name stands for strength, integrity, and trust... and is universally respected. Put simply, when the Berkshire Hathaway name appears on a yard sign, it’s a sign that buyers and sellers want to see. Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman & CEO is Warren Buffett; often referred to as the ‘Oracle of Omaha’ and according to Time magazine’s ranking, is among the world’s most influential people. Berkshire Hathaway HomeServices brings together a world-class brand name with the proven operational excellence of HomeServices of America, our parent company.
HOMESERVICES OF AMERICA We are proud to be owned by HomeServices of America, a Berkshire Hathaway affiliate, one of the largest and fastest growing home services providers in America. The HomeServices of America family of brands is comprised of market leaders with deep roots in their communities. While the companies operate with a national perspective, they are local brands helping people in the communities they serve.
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HomeServices of America Family of Companies Berkshire Hathaway HomeServices Affiliate Companies
©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
F U L L S E R V I C E A D VA N TA G E We offer residential home mortgages from Prosperity Home Mortgage, a joint venture of HomeServices of America Inc, our parent company. Purchase Specialists Specialize in financing unlike other banks/brokers Accessible Representatives are immediately accessible to prospective buyers through our offices Tailored Service A full range of brokered-out products means there is a wide array of innovative loan packages to meet every need Complimentary Pre-Approvals Security & confidence through pre-approved clients and a complimentary review of pre-approvals from other lenders Marketing Know-How Unique financing/marketing help properties stand out
At real estate closings, the lender requires buyers to secure a title insurance policy. Attorneys Title, our in-house title company, assure we are in control of the process from contract to closing, making for a smoother transaction. Protection Against a Wide Variety of Hidden Risks • False impersonation of the true owners of the property • Forged deeds, releases, or wills • Undisclosed or missing heirs • Mistakes in recording legal documents • Liens for unpaid estate, inheritance, income taxes, or gift taxes
A HomeServices Warranty can help sell a home faster and closer to list price. A home warranty is a service contract that covers the repair or replacement of many of the most frequently occurring breakdowns of home system components and appliances. Protection While a Home is on the Market Mechanical system failures are covered during the listing period for up to 1 year; there is only a low deductible Save Time & Keep it Simple A HomeServices Warranty prompt, reliable service 24/7 and the convenience of one source for most repair needs Protection Year After Year If an unexpected failure occurs in the home the first year after the sale, a buyer turns to HomeServices Warranty for coverage. Buyers have the option to renew the warranty every year thereafter for peace of mind.
We work locally, nationally, and globally to help relocating employees find their new home in the Carolinas. We are a preferred relocation services company for many of the area’s top employers, including Fortune 500 companies, government agencies, and healthcare organizations. We are the first choice of many local and regional companies because no one knows the Carolinas better than we do. Global and National Connections Brookfield Global Relocation Services is the world’s second largest global relocation services provider. Brookfield serves 35% of Fortune 100 companies as relocation clients. Brookfield continues to grow in the real estate relocation services industries. Strong Local Partnerships Our award-winning relocation and corporate services teams provide relocation assistance to the employees of numerous companies. ©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
OUR NORTH CAROLINA OFFICES Nearly 900 associates deliver unsurpassed service to home buyers and sellers across the Carolinas.
BALLANT YNE
CAMERON VILLAGE
KERNERSVILLE
1400 Village Market Place Morrisville, NC 27560 919—859—3300
3420 Toringdon Way Suite 200 Charlotte, NC 28277 704—542—1100 500 Pineview Drive Suite 201 Kernersville, NC 27284 336—996—4256
LAKE NORMAN
7930 West Kenton Circle Suite 300 Huntersville, NC 28078 704—892—1424
311 Oberlin Road Raleigh, NC 27605 919—832—8881
CARY
CHAPEL HILL
404 Meadowmont Village Chapel Hill, NC 27517 919—929—7100
DURHAM
S O U T H PA R K
921 Morreene Road Durham, NC 27705 919—383—4663
W I N S TO N -S A L E M
3700 Computer Drive Suite 100 Raleigh, NC 27609 919—782—6641
6801 Morrison Blvd Suite 101 Charlotte, NC 28211 704—364—1580 110 Oakwood Drive Suite 110 Winston-Salem, NC 27103 336—768—3300
A D A M S FA R M
5500 Adams Farm Lane Suite 208 Greensboro, NC 27407 336—854—1333
ELM STREET
1103 North Elm Street Suite 100 Greensboro, NC 27401 336—272—0151
PINEHURST
42 Chinquapin Road Pinehurst, NC 28374 910—295—5504
SOUTHERN PINES 167 Beverly Ln Southern Pines, NC 28387 910—692—2635
FR I EN D LY C ENTER
3352 West Friendly Avenue Suite 122 Greensboro, NC 27410 336—370—4000
NORTH HILLS
©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
A home is one of the most important assets that most people will ever buy.
Homes are also where memories are made and you want to work with someone you can trust. – Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.
MARKETING YOUR HOME
©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
M A R K E T I N G I N I T I AT I V E S A N D P R O G R A M S Potential customers learn about us through a comprehensive, technology-based marketing strategy designed to build brand recognition and drive traffic to BHHSCarolinas.com, BHHSYSU.com, BHHSYostandLittle.com, and BHHSPRG.com. Proven strategies to expose homes to buyers where they are most likely to search, capitalizing on the strength of our yard sign and marketing online/directly to real estate professionals.
Distinctive Yard Sign Free Mobile App
Just listed Postcards Online Visual Tour
Custom Luxury Collection Marketing Collateral
Homepage for Every Home
Exclusive Luxury Collection Magazine
YouTube Tour Integration
Listing eCard
Dynamic Online Presence
Tablet Compatible Website
Mobile Compatible Website
My Home Finder
Market Report
Neighborhood Report
Seller Report
Online Listing Syndication
©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
H OW B U Y ERS FI N D H O M E S Home buyers use several information sources in their search process. While the vast majority of buyers use online searches during the home buying process, these online sources do not replace the real estate agent in the transaction. 88% of home buyers who use online sources to search for homes purchased their home through an agent. In order to best optimize a home’s visibility on the market, all of these most common forms and more will be used to aggressively market each home until it is sold.
Online/Digital 49% Fr ie
nd
/N
H om ei
gh
e % us 7 Ho ns en Sig OpYard d an
Real Estate Agent 31%
Directly Know
bo
r/ R
el
eB
at iv e
u il d
Newspaper/Magazine <1%
s Seller 2%
er 6
%
6%
O N L I N E S E A R C H BY AG E G R O U P 1 8 — 24 25 — 44 45 — 64 65+
96% 93% 90% 94%
Source: National Association of REALTORS® Profile of Home Buyers & Sellers, 2017, pages 54, 58 ©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
S I G N AG E Although 7% of home buyers find their home using yard signs, nearly half of home buyers look for yard signs in their search. Not all signs are created equal. The distinctive BHHS yard sign in front of a home sets it apart from all of the competition.
Carolinas Realty
York Simpson Underwood Realty
Yost & Little Realty
Pinehurst Realty Group
704–123–4567
919–123–4567
336–123–4567
910–123–4567
Jane Agent
Jane Agent
Jane Agent
Jane Agent
BHHSCarolinas.com
BHHSYSU.com
BHHSYostandLittle.com
BHHSPRG.com
J U S T L I S T E D P O S TC A R D S When a home is listed with us, 50 Just Listed postcards featuring the home will be sent by direct mail. Postcards include a description of the home and can be sent to households within a radius of the home’s address or to a specific target group.
Source: National Association of REALTORS® Profile of Home Buyers & Sellers, 2017, page 58 ©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
P H O N E A N D M O B I L E ACC E S S MOBILE APP AND WEBSITE
Our exclusive BHHS mobile app and mobile website allow for easy searching of all homes for sale on the go. View interior images as well as home and neighborhood information. 76% of buyers find mobile/tablet websites useful.
GET INFORMATION OF ANY HOME ON A MOBILE PHONE • Download our free app from your app store by searching BHHSNC or go to BHHSCarolinas.com on any mobile device • Find nearby homes using the GPS technology in your cell phone • View home details, images, and much more
Listings in our exclusive Luxury Collection Homes of North Carolina magazine are also featured online at: BHHSCarolinasLuxury.com
Source: National Association of REALTORS® Profile of Home Buyers & Sellers, 2017, page 56 ©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
ONLINE PRESENCE H O M E PA G E F O R E V E R Y H O M E
Every home will have its own homepage with all the powerful tools of our website to help buyers find each and every home easily.
• View property details: square feet, rooms, room sizes, year built, & more • View images full screen • Save the listing • Share the listing through texts or share on social media • View detailed community information • View road and aerial maps • View an exclusive visual tour • See current open house schedule • Schedule a showing • Calculate approximate loan payments • Contact the agent with one click
FA S T E S T A N D E A S I E S T P R O P E R T Y S E A R C H TO O L
Buyers can search all properties for sale in the Carolinas with the fast and friendly search feature on our website, including an exclusive Area Search on our homepage. Buyers can view our website on any device: desktop, mobile, and tablet. 76% of buyers find mobile and tablet websites very useful.
Source: National Association of REALTORS® Profile of Home Buyers & Sellers, 2017, page 56 ©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
O N L I N E L I S T I N G S Y N D I C AT I O N We distribute information about every home along with images to hundreds of real estate websites in order to maximize the exposure of listings and attract qualified buyers. The national Berkshire Hathaway HomeServices website (BerkshireHathawayHS.com) receives millions of visits annually, including international visits from Canada, Brazil, the United Kingdom, India, Germany, and more. Our listings also appear on both sides of China’s Great Firewall through Juwai.com, China’s largest international property portal attracting millions of affluent Chinese consumers monthly. Our international syndication also includes Financial Times of London, reaching more people who personally invest in properties than any other international title in Europe.
BHHS Luxury Collection listings over $1 million
All BHHS Luxury Collection listings
All BHHS Luxury Collection residential listings
INCLUDING
HUNDREDS
OF
MORE
WEBSITES
©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
O N L I N E V I S UA L TO U R One of the best ways to gain more exposure for a home is to enhance the online marketing of the property with a visual tour. • We use excellent digital technology to offer professional walkthrough tours • A narrator describes key features of each home so that buyers searching online get an immersive and realistic feel • We produce a visual tour for 100% of the homes we market
W H E R E W I L L B U Y E R S V I E W A V I S UA L TO U R ? • We display a link to the visual tour on each home’s page on our website and on other participating sites • The visual tour will also be featured on our exclusive BHHS Carolinas Realty YouTube channel (YouTube.com/BHHSProperties)
©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
P R O F E S S I O N A L P L A N O M AT I C P H O T O G R A P H Y First impressions matter and PlanOmatic is an all-inclusive firm providing industry-leading home marketing services. We partner with PlanOmatic for professional photography services ensuring every listing stands out to buyers. • 30 high quality photos for every listing, for display online • Multiple exposure photography technique • Professional retouching • Integration with our website: BHHSCarolinas.com, BHHSYSU.com, BHHSYostandLittle.com, and BHHSPRG.com
©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
E XC LU S I V E LU X U RY M AGA ZI N E We proudly publish Luxury Collection Homes of North Carolina twice a year (Spring/Summer and Fall/Winter). This exclusive publication features a collection of the most distinguished homes for sale throughout North Carolina.
P R I N T E D M AGA ZI N E
over 26,000 copies
• Distributed as an insert in the Business Journal throughout the Triad, the Triangle, and greater Charlotte • Available in all 13 of our offices
D I G I TA L M A G A Z I N E • Featured in the Our State Home and Garden eNewsletter • Displayed on BHHSCarolinasLuxury.com, BHHSYSULuxury.com, BHHSYostandLittleLuxury.com, and BHHSPRGLuxury.com • Tailored online marketing campaigns • Social Media posts for sharing
E V E RY A DV E RTI S E D H O M E R EC EI V E S • Social Media posts for sharing • Printed copy of magazine in mail
©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
LO C A L M AGA ZI N E A DV E RT I S I N G O ’ H E N RY M AGA ZI N E
This lifestyle magazine explores everything from thriving arts in Greensboro to homes and gardens. Every issue presents outstanding short fiction, poetry and essays that touch the heart and stir the soul. 18,000 magazines are distributed each month.
P I N E S T R AW M A G A Z I N E
This magazine is deeply rooted in the Sandhills community and proudly presents a monthly publication that is both representative and deserving of this unique town. While we aim to please the local readers, our timeless content excites and entertains visiting tourists as well and can be found in most local hotels. 15,000 copies printed and distributed each month.
SEASONS STYLE & DESIGN
This magazine’s target readers are individuals who love their homes, enjoy a fine garden, and appreciate gracious living. Seasons is a lavishly designed resource guide that aims to inspire and captivate readers with the freshest ideas and finest writing on the art of creating outstanding homes & gardens in the Triad. Stories on new trends in home improvements & decorating, the latest dirt on seasonal gardening & outdoor living, and of course, tips & inspiration for entertaining in your home are what makes Seasons so engaging. 25,000 copies are distributed throughout Winston-Salem, Kernersville, High Point, Greensboro, Burlington, Gibsonville, and Elon.
WA LT E R M A G A Z I N E
This reaches some of the most affluent homeowners across Wake County with 23,800 copies mailed to Wake County residents living in homes valued at $450,000 or more. 600 copies are distributed in offices, spas, hotels and select upscale retail. There are more than 600 paid subscribers, in addition to complimentary mailed copies.
W I N S T O N - S A L E M M O N T H LY
Readership is an upscale demographic requiring a minimum household income of $100,000 and a minimum home valuation of $200,000. These demographics reach affluent home owners and high-income earners through direct mail in Forsyth county and surrounding areas. 20,000 magazines are mailed each month reaching buyers.
©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
N AT I O N A L A D V E R T I S I N G DUPONT REGISTRY Homes.DuPontRegistry.com
founded in 1984, duPont Registry publishes 5 luxury/lifestyle titles that reach individuals whose net worth significantly exceeds what is traditionally considered upscale. After thirty years in the publishing industry, duPont Registry monthly magazines continue to be the leading publications for the high-end marketplace. Over 219,000 copies are distributed throughout every state and 54 countries in over 10,000 newsstands, upscale bookstores, and international airports (including first-class airline seats and lounges). duPont Registry enjoys exclusive distribution to locker rooms professional sports teams (NFL, NHL, MBA, MLB, PGA), Fortune 400 & 500 CEOs, celebrities, and entertainers. Advertised listings receive online exposure for 1 year.
PRESTIGE
BerkshireHathawayHS.com Prestige is a glossy, coffee-table quality publication showcasing luxury and resort properties, as well as luxury lifestyle editorial content. It is the centerpiece of a highly effective program designed to reach an affluent audience with the means to make a luxury or resort home purchase. Published 3 times each year (Spring, Summer, and Fall), Prestige offers a minimum print distribution of 20,000+, with copies direct-mailed to affluent US consumers with a net worth of over $25 million, domestic and international airline lounges, over 2,500 Luxury Collection Specialists, and 100 copies are mailed to any advertiser’s provided mailing list. The printed edition is inserted into the full run of Unique Homes and remains on their website for one year. Issues are also distributed online.
UNIQUE HOMES UniqueHomes.com
Launched in the early 1970s, Unique Homes quickly became a must-read for affluent individuals interested in high-end real estate. Today it is one of the most recognized magazines of its kind. With paid readership that spans all 50 states and more than 80 countries around the globe, each bi-monthly issue of Unique Homes provides savvy real estate professionals with a high-quality marketing vehicle that immediately sets them apart from their competition. Unique Homes offers a readership of 100,000+, and is sold by subscription and at newsstands both domestically and worldwide. Advertised listings also receive online exposure for one year.
UNIQUE HOMES CHINA UniqueHomes.com
Unique Homes China is the premier luxury home magazine for marketing to the Chinese market. Including high-end properties for both the United States and China, Unique Homes China puts you front and center before one of the most-desired audiences in the world. The print distribution for Unique Homes China is 10,000 and is sent to individuals in major Chinese cities — including Beijing, Shanghai, and Hong Kong — as well as Taiwan and Macau. Unique Homes China digital versions have received over 25,000 unique visitors, and continues to grow. ©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
C U S T O M M A R K E T I N G C O L L AT E R A L F LY E R
A flyer is a quick-read on card stock with a few text and photography highlights about the home.
BROCHURE
A multi-pane brochure is able to include more text and photography about a listing than a flyer. It is also on card stock.
BOOKLET
A multi-page booklet is able to include as much text and photography as any listing may require. It is flexible with many pages or only a few.
©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
We think the Berkshire Hathaway name will be good for HomeServices and HomeServices for Berkshire.
When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make.
They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people. – Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.
ESTABLISHING A PRICING STRATEGY
©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
M A R K E T VA L U E U N D E R S TA N D I N G M A R K E T VA L U E
Market-sensitive pricing can be the key to maximum market exposure and ultimately, a satisfactory sale.
The Existing Pool of Potential Buyers Determines a Property’s Value • Location, design, amenities, and condition • Availability of comparable and competing properties • Economic conditions that affect real property transactions
Some Factors Have Little or No Influence on Market Value • The price the seller originally paid for the property • The seller’s expected net proceeds • The amount spent on improvements
The Impact of Accurate Pricing • Properties priced within market range generate more showings and offers; they also sell in a shorter period of time • Properties priced too high have a difficult time selling
C O M PA R AT I V E M A R K E T A N A LY S I S
A Comparative Market Analysis (CMA) is an evaluation of similar, recently sold homes (called comparables) that are near the home intended to be bought or sold. Comparables are homes of similar size, condition, age, and style that recently sold in a certain neighborhood. Neither a seller nor an agent can determine the price of a home; the market determines the price of every home.
D E T E R M I N I N G A M A R K E T- S E N S I T I V E P R I C E
A CMA considers surrounding properties for assessment: • Recently Sold shows what buyers in the market paid for similar properties • On the Market shows which properties are competing for buyer attention • Failed to Sell understand why some properties did not sell
DA N G E R S O F OV E R P R I C I N G
An asking price beyond the market range can adversely affect property marketing. • Fewer buyers are attracted and fewer offers will be received • Marketing time is prolonged and initial marketing momentum is lost • The property attracts lookers and helps competing houses look better • If a property does sell above true market value, it may not appraise and the buyers may not be able to secure a loan • The property may eventually sell below market value
PERCENT OF BUYERS WHO WILL VIE W A PROPERT Y +1 0 % +5% ASKING PRICE IN R E L AT I O N S H I P FMV T O FA I R M A R K E T VA L U E ( F M V ) —5% —1 0 %
2% 30% 60% 80%
% OF PROSPECTIVE PURCHASERS WHO WILL LO O K AT P R O P E R T Y
92%
©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
S TAY I N G I N F O R M E D N EIG H BORHOOD REPORT
The Neighborhood Activity Report evaluates and tracks the market value of properties in a certain area. It contains extensive information regarding properties in the area that are currently for sale, have been taken off the market or have recently sold. This report is based on both current information from the regional Multiple Listing Service (MLS) and particulars of each home, which is more than the outdated tax records most other services provide.
MARKET REPORT
We offer an exclusive Market Report that provides a snapshot of residential real estate listing and sales activity and regional trends. It complements the Neighborhood Activity Report to give a broader look at the real estate market. The Market Report offers a look at sales activity for the prior month and year, in addition to current year-to-date statistics.
SELLER REPORT
The Seller Report contains extensive information regarding online views of a property, including the number of times visitors to our BHHS website looked at the listing details, how many times the property was emailed to potential buyers in a My Home Finder update, and any activity that was completed by a visitor looking at the property online.
©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
As your sales professional, my goal is to help sell your home for the highest price attainable, within the time frame that works for you and to make the home selling process as efficient and stress-free as possible. I commit that I will:
C O M M U N I C AT E E F F I C I E N T LY • Communicate throughout the marketing process
IDENTIFY NEEDS • Consult to discover needs, interests and concerns before developing a planned home search
DETERMINE AN EFFECTIVE P R I C I N G S T R AT E G Y • Explain how Market Value is determined and discuss the role of market-sensitive pricing in a successful sale • Research and present a Comparative Market Analysis showing recent real estate activity and trends to help determine a realistic listing price
• Discuss financing options that will help attract buyers • Discuss seller, buyer and dual agency alternatives and determine how to best work to achieve the objectives • Prepare a preliminary estimate of costs and proceeds based on the probable selling price & financing terms • Answer any questions about the home selling process • Continue to monitor market activity and, if appropriate, recommend price adjustments to remain competitive
D E V E LO P A N D I M P L E M E N T A MARKETING PLAN • Share listing information with the realty professionals in my office & other real estate professionals through MLS • Install our For Sale sign (where allowed)
R E P R E S E N T YO U I N N E G O T I AT I O N S W I T H B U Y E R S • Review all purchase offers with you & explain available choices to accept, reject or counter
• Discuss & hold open houses as needed to reach buyers • Negotiate in your best interests, including the handling of counter offers, to reach an acceptable agreement • Promote through effective advertising/electronic media • Explain how written property disclosures, home warranty, & professional home inspections can enhance salability
P R O T E C T YO U R I N T E R E S T S THROUGH COMPLETION
• Seek buyers who are pre-qualified or pre-approved by a lending institution and require financial qualifying • Work with the buyer’s real estate professional and information on all buyers submitting offers others to see that all requirements of the purchase agreement are satisfied and to help keep the transaction on schedule
R ECO M M E N D S T E P S TO P R E PA R E T H E P R O P E R T Y
• Keep you informed of the progress of the transaction
• Follow up on any remaining details after the close of • Identify enhancements that will help your property and sale, and provide information on relocation assistance make the best possible impression on prospective buyers or additional services • Advise how to prepare your property for real estate professional previews and buyer showings
I commit to you to ensure that I meet all of your expectations and assist you in selling your home. _____________________________________________________________ _____________________________ Prepared For Date _____________________________________________________________ _____________________________ Prepared By Date ©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
WA L L S T R E E T J O U R N A L WSJ.com, WSJ.Europe.com, WSJ.Asia.com, MansionGlobal.com The premier media franchise for reaching luxury property buyers, The Wall Street Journal printed edition delivers essential news and information to 6.29 million success-minded professionals worldwide. There are also multiple opportunities to advertise listings in the Friday International issue. Every property advertised in a print issue receives a Featured Upgrade on online. Featured Results are served at the top of the search results list on every page in the target market, for 30 days. Up to four Featured Results appear on each page, regardless of the user’s advanced search filters. Listings enjoy extensive viewership with over 871,000 unique visits per month. Properties valued at $1 Million+ appear on Mansion Global with over 1.85 million unique visits per month.
©2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.