LUXURY PROPERT Y MARKETING PROPOSAL PREPARED FOR
2025 Fairview Road, Raleigh, NC 27608
MARKETING OPTIONS LOCAL PUBLICATIONS
DIGITAL MARKETING
• Triangle Business Journal
• Social Media Plan
• Walter Magazine
• Email Campaigns
• Midtown Magazine
Single Property Websites
NATIONAL & LOCAL PUBLICATIONS
• Paid Online Placements
Syndication Sites
• Prestige Magazine
PROPERTY MARKETING
• Wall Street Journal Magazine
Print Collateral
• Unique Homes Magazine
• 3D Virtual Walkthrough Tours
Professional Photography & Videography
LUXURY PROPERT Y MARKE TING PROPOSAL : 202 5 FAIRVIEW ROAD, R ALEIGH, NC 2760 8
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TRIANGLE BUSINESS JOURNAL DIGITAL
Over 351,000 monthly unique visitors
Advertising
with 1,675,000 monthly page views. Their
Runs in Friday issue of your choosing
audience has an average income of $220K, an average age of 50 and 68% of all readers
Full Page............................................................................ $4,773
hold management positions or above.
Island.....................................................................................$3,991
Run of Site
½ Page............................................................................... $3,072
130,000 Impressions................................ $4,704/month
¼ Page................................................................................$2,245
200,000 Impressions.............................. $5,980/month
Luxury Home Guide Feature Insert
XL Banners............................................. $5,500/month Bottom Line/Slider...................... $3,040/month
Inserted into Standard Paper Full page............................................................................$2,500
Morning/Afternoon Edition Email Audience Impressions Morning Edition............................................................ 24,498 Afternoon Edition..........................................................23,641 Total Investment per Week Morning Edition Top Banner................................$4,287 Morning Edition Middle Banner........................ $3,430 Afternoon Edition Top Banner..............................$4,137 Afternoon Edition Middle Banner..................... $3,310
LUXURY PROPERT Y MARKE TING PROPOSAL : 202 5 FAIRVIEW ROAD, R ALEIGH, NC 2760 8
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MIDTOWN MAGAZINE E-NEWSLETTER
Weekly on Thurs to 10,000+
140,000+ readers per issue with an average
Header Leaderboard............................. $450/wk
home value of $500K.
Horizontal & Footer................................... $325/wk Medium Rectangle................................... $325/wk
CUSTOM GROWE-BLAST YOUR
BUSINESS Cary Living
Two-Page Spread........................................... $4,900 Full Page....................................................................
$2,730
2/3 Page..........................................................................
$2,210
DIRECT MARKETING: CUSTOM E-BLAST
1/2 Vertical or Horizontal.......................... $1,775
Dedicated email marketing campaigns are one of the fastest, most effective digital marketin .......................................................................... $750 tools a company can use. They allow your company to send a direct marketing message ab your product/business to your target market. Provide us with content and we will deliver the ................................... $1,325 email blast on your behalf to our dedicated subscriber base.
Midtown
1/3 Vertical or Square
...................................................................$500
TALKoftheTRIANGLE +
Midtown & Cary Living ............................. $1,250 MIDTOWN/CARY LIVING CUSTOM E-BLAST
HEADLINE TEXT <10 WORDS + (1) URL LINK 1/4 Page............................................................................. $995 DIRECT MARKETING CUSTOM E-BLAST RATES
PRIMARY IMAGE SIZE
600X800 300 DPI
RATE MIDTOWN
$750
RATE CARY LIVING
$500
RATE MIDTOWN + CARYLIVING
$1250
One week prior to email bla
DEADLINE
A
DELIVERY
Once a week on Tuesday* *Per Availability
B
E-NEWSLETTER: TALK OF THE TRIANGLE C Custom E-Blast
A Header Leaderboard B Footer C Medium Rectangle
Our digital readers are looking for powerful local content on the latest happenings in th Triangle. In this weekly newsletter, our editors will feature story highlights from the curre issue and hand pick the best events and happenings in the Triangle. Blast out weekly on Thursdays to 10,000+
E-NEWSLETTER SIZES + WEEKLY/ MONTHLY RATES*
POSITION
Header Leaderboard
Horizontal & Footer
Medium Rectang
SIZE
600x250
600x120
300x25
MONTHLY RATE
$775/month
$650/month
$650/mo
WEEKLY RATE
$450/week
$325/week
$325/we
DEADLINE
Monday, prior to scheduled Thursday deliver
FORMAT
JPG, Standard GIF *Per Availability
For additional information, call 919.782.4710. LUXURY PROPERT Y MARKE TING PROPOSAL : 202 5 FAIRVIEW ROAD, R ALEIGH, NC 2760 8
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WALL STREET JOURNAL PRINT
DIGITAL
1 Column (A).............................................................$1,473
Digital advertising reaches 67.5MM monthly
1 Column (B)..............................................................$2,211 1 Column (C)...........................................................$2,948 3 Columns (D).......................................................$11,053
uniques, 90% of their audience read the Wall Street Journal daily, 8 out of 10 people take action as a result of advertising on their pages. Audience includes 4 out of 5 educated with a bachelor’s degree or higher, 1 out of 3 affluent with liquid assets ($1MM+).
3 Columns (E)..................................................... $21,369 Featured Results for 90 Days.............$500
E
B A
C
D
LUXURY PROPERT Y MARKE TING PROPOSAL : 202 5 FAIRVIEW ROAD, R ALEIGH, NC 2760 8
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PRESTIGE
B E R K S H I R E H A T H A W AY H O M E S E R V I C E S
SPRING 2020
L U X U R Y C O L L E C T I O N & R E S O R T P R O P E R T I E S I N T E R N AT I O N A L
PRINT Print distribution of 20,000+ with copies direct-mailed to individuals with a net worth of $25 million+. Inserted into Unique Homes magazine.
Two-Page Spread............................................ $2,495 Full Page.......................................................................$1,695
ROADMAP FOR 2020 INSIGHTS & PREDICTIONS FOR THE NEW DECADE IBERIAN INVESTMENTS THRIVING LUXURY MARKETS IN SPAIN AND PORTUGAL FOUNTAINS OF FATE ICONIC SIGHTS FEATURE THE POWER OF WATER
1/2 Page.............................................................................. $895 1/4 Page.............................................................................. $550
UNIQUE HOMES PRINT Readership of 100,000+
the ultimate resource for luxury real estate • design • exceptional lifestyles
ELITE 2020 How to Select a Top Luxury Agent
Two-Page Spread............................................$3,500 Full Page.......................................................................$1,750 1/2 Page...............................................................................$925
On Our Cover
Gracious Florida Estate on the National Register
LUXURY PROPERT Y MARKE TING PROPOSAL : 202 5 FAIRVIEW ROAD, R ALEIGH, NC 2760 8
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DIGITAL MARKETING FACEBOOK, INSTAGRAM AND DISPLAY ADS Did you know the average person spends
We reach over 6 MILLION people and generate
over two hours a day on social media? We
over 200,000 clicks on average per year with
know how to navigate the digital world to
our digital advertising efforts. A primary
meet buyers online. By creating a diverse
component of our reach is advertising on
online presence across multiple networks,
digital display networks including the Wall
we promote our properties using our
Street Journal and similar sites as shown below.
intelligent targeting system to connect with the right buyer. ADVERTISE across the entire web
TARGET ads to the right location
FIND PEOPLE who are looking to buy your home
WEB DISPLAY
PAID ONLINE PLACEMENTS Static Ads Small — 8,000-12,000 views.......................................$148 Medium — 16,000-24,000 views............................ $289 Large — 24,000-36,000 views.................................$438 VIRTUAL TOUR
Video Ads Small — 21,000-25,000 views.................................... $418 Medium — 34,000-38,000 views.......................... $698 Large — 50,000-60,000 views..............................$1,048
INSTAGRAM Ready for a new home? Check out this 4 beds, 7 baths (2 partial) in Raleigh! Spectacular Italian Renaissance Revival with exquisit formal design nestled in an expansive seting, emerges from Raleigh’s early suburban history, noe and enclave of urban adventure Notable updates complement its stunning...
LUXURY PROPERT Y MARKE TING PROPOSAL : 202 5 FAIRVIEW ROAD, R ALEIGH, NC 2760 8
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PROPERT Y MARKETING SOCIAL MEDIA PLAN EMAIL CAMPAIGNS SINGLE PROPERTY WEBSITES SYNDICATION SITES
3D VIRTUAL WALKTHROUGH TOURS Pricing contingent on square footage of home
PROFESSIONAL PHOTOGRAPHY & VIDEOGRAPHY Pricing contingent on square footage of home
PRINT COLLATERAL Pricing does not include tax/shipping
Foldover Brochures...................... $87.50/50 qty 8.5x11 Flyers................................................... $40/50 qty
LUXURY PROPERT Y MARKE TING PROPOSAL : 202 5 FAIRVIEW ROAD, R ALEIGH, NC 2760 8
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