MARKETING UPDATE
SUMMER AMENITIES CAMPAIGN
FALL CUSTOM HOMES CAMPAIGN
PARADE OF HOMES CAMPAIGN
BLUEGRASS AT BROOKBERRY
67.82%
2021 SOCIAL ENGAGEMENTS
17,619
2022 SOCIAL ENGAGEMENTS
29,569
26.45%
2021 SOCIAL IMPRESSIONS
325,306
2022 SOCIAL IMPRESSIONS
411,350
47.72%
1,186
1,752
2021 EMAIL SUBSCRIBERS
2022 EMAIL SUBSCRIBERS
11.78%
2021 AD LEADS
925
2022 AD LEADS
1,034
12.45%
12,665
14,244
2021 WEBSITE TRAFFIC
2022 WEBSITE TRAFFIC
BROCHURE
GENERAL MARKET UPDATE
OVERALL MARKET DYNAMICS
YEAR-OVER-YEAR COMPARISON OF SALES ACROSS OUR MARKETS
OVERALL MARKET DYNAMICS
YEAR-OVER-YEAR COMPARISON OF AVERAGE SALES PRICE VARIANCE
MORTGAGE RATES
WINSTON-SALEM MARKET DEMAND INDICATORS
NEW CONSTRUCTION MARKET UPDATE
INVENTORY
January housing supply was down to 2.6 months of inventory following 4.2 months of inventory in December 2022 and 8 consecutive months of over 3.5 months supply.
A balanced market is considered to be 6 months of inventory.
April'22 June August OctoberDecemberJanuary'23 5 4 3 2 1 0
OVERALL NEW CONSTRUCTION SNAPSHOT
80 homes went under contract in January which is the highest number since March of 2022.
207 homes were available for sale at on the last day of the month.
BHHS has a 19% market share in Forsyth County for new home sales.
NEW CONSTRUCTION SNAPSHOT HOMES PRICED $600,000+
48 homes have sold in last 12 months
38 sold in the previous 12 months
We have a 46% market share in Forsyth County
LUXURY MARKET UPDATE
NEW CONSTRUCTION AS COMPARED TO OVERALL MARKET
19 properties listed in Forsyth County over $900,000
42% (8) are new construction homes
17 properties over $900,000 in DDP/Pending
13 properties went U/C in February
35% (6) were new homes
86 closings in the last 12 months
22% (19) were new construction
BROOKBERRY FARM MARKET UPDATE
7 ACTIVE LISTINGS
$1,029,766)
3 A R B O R S 1 R O S E W I N D 1 B B F C I R C L E 2 H U N D L E Y
List Price
(Avg.
6
15 LISTINGS UNDER CONTRACT
are in the Village Average DOM: 9
2022 2021 Number of Homes Sold 27 (8 in Village) 31 (6 in Walnut Ridge) Average Sold Price (Excluding Village/Walnut Ridge) $860,000 $674,000 Median Price/ Square Foot $248 $206 Average DOM 49 68 Average Square Footage 3570 3349 S O L D H O M E S Y O Y C O M P A R I S O N
