2022 has been a pivotal year for the marketing and advertising ecosystem. After two years of COVID-induced restrictions, 2022 saw the return of normalcy. Brands that had shifted their ad and marketing spending to digital gradually returned to the traditional mediums of reaching people while still making noise on online platforms.
In February, a war broke out, and the economy and advertising industry soon deteriorated. A tech route that followed produced shock waves. In the wake of several issues, emerging categories that had once generated enthusiasm became silent, creating a marketing void. Given the comparatively dry playing field, innovation stood out.
This edition of Markathon’s annual magazine intends to do the same: look back, learn from it, and pave a way for the future. So we're here to give you a summary of what happened and what changed.
Happy Reading!
