WINE, WAVES, & WHEELS
Wine Waves & Wheels is an annual event hosted at MarineMax Sarasota on the last Friday of January. Experience an elevated evening on the water that blends the best of our lifestyle—fine wine tastings, curated bites, live music, and a showcase of premium boats alongside luxurious super and classic cars. Guests mingle dockside, step aboard featured models, and experience the MarineMax community at its finest. Designed as a high-touch, invitationdriven event, Wine Waves & Wheels attracts serious boaters, prospects, and brand-loyal partners.
Experience Highlights
• Dockside tastings and chef-paired small plates
• “Wheels Row” featuring luxury and performance automobiles
• Live music, ambient lighting, and a refined atmosphere VIP moments for top clients and active buyers
Audience
Affluent coastal homeowners, current MarineMax owners, qualified prospects, and local lifestyle partners. Typical attendee profile: family or couple, high intent for premium recreational purchases, strong engagement with boating and coastal living.
2026 SPONSORSHIP LEVELS
$10,000 Title Sponsor
$7,500 Platinum Sponsor
$5,000 Gold Sponsor
$2,500 Silver Sponsor
$1,000 In Kind Sponsor
EXCLUSIVE SEASON SPONSORSHIPS AVAILABLE
$10,000 TITLE SPONSOR (1 AVAILABLE)
• VIP lounge access exclusive to your company’s team and guests with provided food and drink for up to 10 people
• Company logo displayed as a boat name on one of our featured boats during the event
• Logo on select marketing materials, such as cups, napkins, and event signage
• Dedicated company booth to showcase products or services to attendees, if desired
• Company name included in paid ads on social media to boost event visibility
• Sponsorship acknowledgements during music breaks throughout the event
• Post-event social media acknowledgement including a professional photo of your team taken at the event, thanking company for its involvement
• Access to the event for unlimited attendees
• Company name listed on the event page of our website
• Company name included in a dedicated Wine, Waves, and Wheels email to our customer database
• Company name on direct mail marketing materials for the event
$7,500 PLATINUM SPONSOR (2 AVAILABLE)
• Logo on select marketing materials, such as cups, napkins, and event signage
• Dedicated company booth to showcase products or services to attendees, if desired
• Company name included in paid ads on social media to boost event visibility
• Post-event social media acknowledgement including a professional photo of your team taken at the event, thanking company for its involvement
• Access to the event for unlimited attendees
• Company name listed on the event page of our website
• Company name included in a dedicated Wine, Waves, and Wheels email to our customer database
• Company name on direct mail marketing materials for the even
$5,000 GOLD SPONSOR (3 AVAILABLE)
• Dedicated company booth to showcase products or services to attendees, if desired Opportunity to display company flags, tent, signage, window stickers, etc.
• Post-event social media acknowledgement including a professional photo of your team taken at the event, thanking company for its involvement
• Access to the event for unlimited attendees
• Company name listed on the event page of our website
• Company name included in a dedicated Wine, Waves, and Wheels email to our customer database
• Company name on direct mail marketing materials for the event
$2,500 SILVER SPONSOR
• Opportunity to display company flags, tent, signage, window stickers, etc.
• Post-event social media acknowledgement
• Access to the event for unlimited attendees
• Company name listed on the event page of our website
$1,000
IN KIND SPONSOR
• Opportunity to display company flags, tent, signage, window stickers, etc.
• Post-event social media acknowledgement
• Access to the event for unlimited attendees
• Company name listed on the event page of our website