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Brand Guidelines Version 01 — September 2026

City of Maribyrnong — Brand Guidelines

Hello

Brand attributes

Logo

Brand architecture

Welcome to the City of Maribyrnong brand guidelines. This document is designed to help you use and understand the City of Maribyrnong brand with clarity and confidence.

Visual language

Brand in application

City of Maribyrnong — Brand Guidelines

Contents

Brand attributes

Acknowledgement of Country

Brand attributes

What makes us unique

How we want to be known

Our brand is designed to

Logo

Visual Language

Brand architecture

Visual language

Brand in application

Brand templates

Everyday templates

19 20 22 23 25

Digital templates Layout inspiration Rates brochure The Memo

Logo variations

Clear space and minimum size

Incorrect use

Brand architecture

DL brochures

Our brand architecture

A4 covers

Partners and funders

Billboard

Bus shelter

Out of home

Print templates

Our logo

Brand in application

Climate strategy Community infrastructure plan Socials Emails Digital screens

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Acknowledgement of Country We acknowledge that we are on the traditional lands of the Kulin Nation. We offer our respect to the Elders of these traditional lands, and through them to all Aboriginal and Torres Strait Islander peoples past, present and emerging.

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Brand attributes What makes us unique?

How we want to be known

Our brand is designed to

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

What makes us unique Our brand is a reflection of our unique community and our sense of place in the world.

Our culture and diversity

We keep it real. Always.

Our loyalty to each other

A sense of evolution and growth

We are one of Melbourne’s most culturally rich municipalities, where cultural identity is celebrated.

We have genuine grit and character. We’re bold, quirky, unpretentious, and a little weird in the best possible way.

People in the City of Maribyrnong genuinely look out for each other.

We are changing fast – but we’re still grounded in who we have always been.

Our creativity and energy

The place and our history

Our identity and pride

Our unpretentious food scene

A vibrancy and happiness that shows up in our arts scene, the street life, and the people who live here.

Our connection to the river, to our history and to Country gives Maribyrnong a sense of legacy and depth.

There is a strong sense of pride in being from the west, and an underdog spirit that hasn’t been lost even as the area evolves.

A genuine expression of who Maribyrnong is – diverse, unpretentious, and exceptional.

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

How we want to be known Warm and welcoming

Vibrant and dynamic

For community, with community

Approachable and accessible

Trusted and reliable

We feel like Maribyrnong itself — a place that looks out for its own and makes everyone feel they belong.

We reflect the colour, creativity and energy of a community that’s distinctly its own. Bold and contemporary, without trying too hard.

We’re a genuine expression of the people and place we represent — celebrating the diversity, pride and connection that define life in the west.

We’re open, inclusive and easy to engage with, whether you live, work or play here.

We inspire confidence. We communicate with honesty, consistency and a quiet authority our community can depend on.

City of Maribyrnong — Brand Guidelines

Our brand is designed to:

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Be a flexible and consistent brand system Reflect and connect with the community Be recognisable and distinctive Be simple to use Feel authentic, bold, and contemporary Tell our story well

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Logo Our logo

Logo variations

Clear space and minimum size

Incorrect use

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Our logo

Our logo is a bold, contemporary expression of place. It’s grounded in where we are and open to what’s ahead. The square, turned on its side, represents the bluestone blocks quarried in the area, depicting the City’s solid foundations and strong traditions. The fluid shapes symbolise the Maribyrnong River, a constant force in shaping the city and a focus for many exciting opportunities in the future. The arrow, pointing west, is indicative of a progressive, energetic and dynamic organisation.

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Logo variations

Black The black logo should always be used on white or light colours. It can be used over images providing there is enough contrast.

Horizontal

Stacked

Brandmark For social profiles and limited applications only, please consult the Communications team before use.

White The reverse version of the brandmark should always be used on black or other dark coloured backgrounds. It can be used over images providing there is enough contrast.

Horizontal

Stacked

Brandmark For social profiles and limited applications only, please consult the Communications team before use. 8

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Clear space and minimum size X = Height of ‘M’ in Maribyrnong

Clear space To maintain the clarity and integrity of the logo, a minimum ‘clear space’ must be observed in all applications. Clear space is equal to the height of the ‘M’ in the word ‘Maribyrnong’.

This is a minimum requirement only. Wherever possible more generous clear space should be applied to allow the logo room to breathe.

Minimum size Minimum size specifications are provided to ensure the logo is reproduced effectively at a small size.

8 mm or 30 px

20 mm or 76 px 9

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Incorrect use It is important that the brandmark is applied consistently across all communications. The brandmark should not be redrawn, digitally manipulated or altered in any way. The brandmark should never be obscured, distorted, rotated or cropped.

Do not alter the colours of the logo

Do not remove elements from the brandmark

Do not skew or distort the logo

City of Maribyrnong Do not change the position of logo elements

Do not change the typeface in the brandmark

Do not alter the spacing of the logo elements

Do not change the alignment of type in the logo

Do not place the logo over colours that may cause legibility issues

Do not apply effects. Never alter the appearance of the logo.

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Brand architecture Our brand architecture

Partners and funders

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Our brand architecture City of Maribyrnong operates under a master brand, which incorporates all of Council’s work, programs and initiatives to build trust, recognition and awareness in our community.

Any existing or proposed sub-brand or identifiers must be reviewed against the brand strategy. If you are thinking about creating a new sub-brand or identifier, please chat with your Manager and get their approval, and then speak with the Communications team. They can help get the best outcome for your project and make sure it aligns with Council’s brand.

Partners and funders City of Maribyrnong works with a range of partners, funders and community organisations. How our brand is used alongside another organisation’s brand will depend on the relationship. If you are working with a partner, funder or community organisation, please speak with the Communications team before using Council’s logo or creating a logo lock-up. The Communications team will help make sure our brand is used correctly.

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Visual language Colour palette

Layout system overview

How to use colour

Layout system examples

What to avoid when using colour

Photography

Colour accessibility

Illustration

Typography

Iconography

Typography in use

How to use icons

The ‘M’ graphic

Data, charts and tables

City of Maribyrnong — Brand Guidelines

Brand attributes

Colour palette

Logo

Brand architecture

Visual language

Brand in application

Colour plays a lead role in the Maribyrnong brand, designed to be used dominantly and flexibly, across its full gamut. The palette has been chosen to give the widest possible variety of pairings, while remaining distinctly Maribyrnong.

Charcoal

Orange

Light Orange

Brown

Pink

Light Pink

Deep Green

Green

Light Green

White

Blue

Light Blue

Black

Deep Blue

Purple

Warm Grey

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Colour palette Dark

Text

Core

Graphic & UI elements

Light

Neutrals

Charcoal

AA Text Charcoal

Orange

Light Orange

Warm Grey

C 64 M 67 Y 63 K 65

C 64 M 67 Y 63 K 41

C 0 M 78 Y 85 K 0

C 0 M 48 Y 60 K 0

C 8 M 8 Y 10 K 0

R 51 G 42 B 42

R 77 G 65 B 65

R 241 G 95 B 56

R 247 G 154 B 108

R 232 G 227 B 221

#332a2a

#4d4141

#f15f38

#f79a6c

#e8e3dd

PMS Black 7 C

PMS 411 C

PMS 1645 C

PMS 163 C

PMS Warm Grey 1 C

Brown

AA Text Brown

Pink

Graphic & UI Pink

Light Pink

C 55 M 83 Y 74 K 65

C 55 M 83 Y 74 K 45

C 0 M 45 Y 0 K 0

C 0 M 70 Y 0 K 5

C 0 M 24 Y 0 K 0

R 62 G 27 B 28

R 86 G 44 B 46

R 245 G 164 B 199

R 228 G 108 B 163

R 249 G 205 B 225

#3e1b1c

#562c2e

#f5a4c7

#e46ca3

#f9cde1

PMS 4975 C

PMS 490 C

PMS 204 C

PMS 205 C

PMS 217 C

Deep Green

AA Text Deep Green

Green

Graphic & UI Green

Light Green

White

C 77 M 28 Y 86 K 80

C 77 M 28 Y 86 K 50

C 63 M 0 Y 56 K 0

C 73 M 0 Y 66 K 10

C 40 M 0 Y 44 K 0

C0 M0 Y0 K0

R 0 G 48 B 16

R 33 G 86 B 47

R 91 G 192 B 147

R 45 G 168 B 120

R 156 G 210 B 167

R 255 G 255 B 255

#003010

#21562f

#5bc093

#2da878

#9cd2a7

#ffffff

PMS 350 C

PMS 349 C

PMS 346 C

PMS 347 C

PMS 344 C

PMS White

Deep Blue

AA Text Deep Blue

Blue

Graphic & UI Blue

Light Blue

Black

C 100 M 83 Y 24 K 48

C 100 M 83 Y 24 K 10

C 50 M 0 Y 0 K 0

C 70 M 0 Y 0 K 20

C 30 M 0 Y 0 K 0

C 0 M 0 Y 0 K 100

R 5 G 38 B 81

R 26 G 67 B 123

R 109 G 207 B 246

R 0 G 161 B 203

R 171 G 225 B 250

R0 G0 B0

#052651

#1a437b

#6dcff6

#00a1cb

#abe1fa

#000000

PMS 281 C

PMS 287 C

PMS 298 C

PMS 2995 C

PMS 2905 C

PMS Black C

Purple

AA Text Purple

C 80 M 100 Y 0 K 50

C 80 M 100 Y 0 K 20

R 53 G 4 B 87

R 77 G 32 B 122

#350457

#4d207a

PMS 2685 C

PMS Violet C

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

How to use colour Dark

Text

Core

Graphic and U I elements

Light

Neutrals

Use for solid backgrounds

Use for headings and subheadings only

Use for solid backgrounds, graphics, and large text on dark backgrounds

Use for graphics and UI elements on white or warm grey (e.g. buttons)

Use for solid backgrounds, the brand shape, and text on dark backgrounds

Use warm grey for backgrounds, and to offset white for sections and highlight blocks

Can be tinted Recommended range between 30–100%

Do not use for text or backgrounds

Can be tinted Recommended range between 50–100%

Can be tinted

Do not tint

Do not use for solid colours Do not tint

Do not use for text on white or warm grey, not accessible

Do not tint

Do not use for text on white or warm grey, not accessible

Light Orange

Do not use black for solid backgrounds

Charcoal

AA Text Charcoal

Orange

Warm Grey

Brown

AA Text Brown

Pink

Graphic & UI Pink

Light Pink

Dark Green

AA Text Dark Green

Green

Graphic & UI Green

Light Green

White

Dark Blue

AA Text Dark Blue

Blue

Graphic & UI Blue

Light Blue

Black

Purple

AA Text Purple 16

City of Maribyrnong — Brand Guidelines

How to use colour

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

In the brand there are several colour combinations that work well together. These are a recommended starting place but not an exhaustive list.

Coloured text here

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

How to use colour Pair core and/or light colours with dark backgrounds, and inversely, pair dark colours with core and/or light backgrounds.

City of Maribyrnong

Everything that makes our corner of the city worth celebrating.

30 20 6–

10AM—6PM 24 AUG

Community-Engaged Program Guidelines

People and Participation Strategy

Colour combinations can be monochromatic e.g. dark green + green / light green. Or complementary e.g. brown + blue / light blue. City of Maribyrnong

Everything that makes our corner of the city worth celebrating.

Small Business Applicants for Vouchers

City of Maribyrnong

20 – 25

Council Plan

Health Status of Our Community

City of Maribyrnong

Have your say

2 –

7 02

Business Elevate Program Guidelines

Every perspective helps us make better decisions for the people who live, work and play here.

Maribyrnong 2025/2026

Your rates at work Building an inclusive, flourishing, progressive city that cares for both its residents and its environment.

Your guide to staying active in Maribyrnong lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna erat volutpat.

City of Maribyrnong

Maribyrnong Artist Residency

City of Maribyrnong

Health & Public Wellbeing

maribyrnong.vic.gov.au

Sustainable Living Festival

Set longer-form text in neutral colours, e.g. black and charcoal on light backgrounds, and white on dark backgrounds.

Draw from across the full colour palette (dark, core, and light tones) to keep the brand feeling vibrant and diverse.

A message from the mayor

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This year’s Budget would not be possible without the valued input from our community. We thank those who shared their spending priorities and thoughts as we started planning this Budget. We have, as much as practicable, reflected what is most important to you in our decisions, and have considered both the cost of living challenges for ratepayers and the challenging economic climate in which we also operate. This Budget shows our continued investment in some of the core functions our community values such as improving amenity of the Footscray CBD, the maintenance and improvement of existing assets, the continuation of significant multi-year projects, and the delivery of essential services. As the gap between how much our income has grown and how much costs have increased continues to expand, it is becoming harder to provide the services our growing community demands within the funding we have while maintaining the State Government imposed rate cap of three per cent.

“

Emergency services and Volunteers fund levy

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Use tints of the core and light colours to create depth and variety in layouts. It’s useful for differentiating elements without adding new colours. Our dog parks

Off-leash areas, shaded paths and water stations mean more time outdoors, more often. A good park isn't just green space. It's where the whole neighbourhood, four legs and two, gets to know each other.

City of Maribyrnong

With traffic management and road maintenance and repairs identified as residents’ top issues in the 2024 Annual Community Survey, the Budget also includes an investment of around $15.5 million in this area. Just under $10 million would go to road rehabilitation projects, including completing distributor road upgrades along Summerhill Road in West Footscray and Mitchell Street in Maribyrnong. We are also allocating $1 million for new tree plantings across the City as we work towards increasing our canopy cover to 20 per cent by 2040.

million to deliver sustainable initiatives to reduce emissions and improve our environment. With a continued focus on addressing challenges in the Footscray CBD, $1.7 million would go to improve pedestrian walkways, and other improvements including to the lifts at the Little Saigon Carpark. We believe this year’s budget responsibly manages resources while positioning our City for long-term growth and better services. This brochure shows where your rates go and how they help make the City of Maribyrnong an even better place to live, work and visit.

Cr Pradeep Tiwari Mayor of the City of Maribyrnong

Of the top five ranked community priorities, just under $9 million is allocated for parks and gardens, almost $1 million for cycling and pedestrian infrastructure, $4.3 million for community centres and libraries, and $2

This year you will notice a new charge on your rates notice – the Emergency Services and Volunteers Fund Levy – which is replacing the Fire Services Property Levy.

Zero Victoria, the State Control Centre, Forest Fire Management Victoria and Emergency Recovery Victoria, as well as the Country Fire Authority, and Fire Rescue Victoria. All funds received by Council through this levy go directly to State Government for supporting emergency services.

Maribyrnong City Council Civic Precinct and Community Hub 61 Napier Street, Footscray

P: (03) 9688 0200 F: (03) 9687 7793

Postal Address: PO Box 58, West Footscray VIC 3012

email@maribyrnong.vic.gov.au www.maribyrnong.vic.gov.au

City of Maribyrnong

In multi-page publications or text-heavy documents, use varied colour thoughtfully to bring energy and engagement to content. City of Maribyrnong

Health & Public Wellbeing

Community Safety Report

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Your guide to safety active in Maribyrnong lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna erat volutpat.

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Good for tails. Good for trails.

Footscray and upgrade of Shorten Reserve, a new pavilion at Hansen Reserve, and detailed design to progress Creative West.

The State Government requires all Councils to collect the levy from ratepayers to help support a broader range of emergency services, and for the first time this includes VICSES, Triple

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City of Maribyrnong

The Budget includes $21.6 million to support five major projects: moving Maribyrnong Aquatic Centre off gas and continuing the Splash Park project, demolition of RecWest

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“

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City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

What to avoid when using colour Do not tint dark colours.

Meet

Kerrie.

Advocate. Champion. + Detective.

Every one of these new citizens comes with their own story and cultural heritage, celebrating and strengthening our community’s rich diverse fabric.

Do not use inaccessible colour combinations.

City of Maribyrnong

Small Business Applicants for Vouchers

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Artist. Weaver. + Westie.

This Budget shows our continued investment in some of the core functions our community values such as improving amenity of the Footscray CBD, the maintenance and improvement of existing assets, the continuation of significant multi-year projects, and the delivery of essential services.

Emergency services and Volunteers fund levy

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit nisl ut aliquip ex ea commodo.

The Budget includes $21.6 million to support five major projects: moving Maribyrnong Aquatic Centre off gas and continuing the Splash Park project, demolition of RecWest Footscray and upgrade of Shorten Reserve, a new pavilion at Hansen Reserve, and detailed design to progress Creative West. With traffic management and road maintenance and repairs identified as residents’ top issues in the 2024 Annual Community Survey, the Budget also includes an investment of around $15.5 million in this area. Just under $10 million would go to road rehabilitation projects, including completing distributor road upgrades along Summerhill Road in West Footscray and Mitchell Street in Maribyrnong. We are also allocating $1 million for new tree plantings across the City as we work towards increasing our canopy cover to 20 per cent by 2040.

for community centres and libraries, and $2 million to deliver sustainable initiatives to reduce emissions and improve our environment. With a continued focus on addressing challenges in the Footscray CBD, $1.7 million would go to improve pedestrian walkways, and other improvements including to the lifts at the Little Saigon Carpark. We believe this year’s budget responsibly manages resources while positioning our City for long-term growth and better services. This brochure shows where your rates go and how they help make the City of Maribyrnong an even better place to live, work and visit.

Cr Pradeep Tiwari Mayor of the City of Maribyrnong

Of the top five ranked community priorities, just under $9 million is allocated for parks and gardens, almost $1 million for cycling and pedestrian infrastructure, $4.3 million

This year you will notice a new charge on your rates notice – the Emergency Services and Volunteers Fund Levy – which is replacing the Fire Services Property Levy. The State Government requires all Councils to collect the levy from ratepayers to help support a broader range of emergency services, and for the first time this includes VICSES, Triple

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City of Maribyrnong

Maribyrnong City Council Civic Precinct and Community Hub 61 Napier Street, Footscray

P: (03) 9688 0200 F: (03) 9687 7793

Postal Address: PO Box 58, West Footscray VIC 3012

email@maribyrnong.vic.gov.au www.maribyrnong.vic.gov.au

City of Maribyrnong

Don’t use colour combinations that clash or compete, rather than complementing or sitting harmoniously together. City of Maribyrnong

loc

20 –

As the gap between how much our income has grown and how much costs have increased continues to expand, it is becoming harder to provide the services our growing community demands within the funding we have while maintaining the State Government imposed rate cap of three per cent.

20 –

Business Elevate Program Guidelines

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Everything that makes our corner of the city worth celebrating.

A message from the mayor

“

City of Maribyrnong

20 – 25

Maribyrnong 2025/2026

Your rates at work Building an inclusive, flourishing, progressive city that cares for both its residents and its environment.

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Image: Chandra Mahato Maribyrnong local

Do not use the AA text or UI colours in backgrounds or other places aside from where they’re meant to be used.

For AA approved colour combinations, refer to the following page.

Council Plan

Health status of our community

New citizens strengthen diverse community tapestry

City of Maribyrnong

Health & Public Wellbeing

Maribyrnong welcomed 970 new residents at 24 citizenship ceremonies during the past 12 months.

Image: Kerrie Forber Maribyrnong local

Everything that makes our corner of the city worth celebrating.

Do not use non-neutral colours for long form text.

Do not use multiple background colours.

City of Maribyrnong

Annual Report

Community-Engaged Program Guidelines

City of Maribyrnong

eli

Maribyrnong Artist Residency 19

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Colour accessibility We can use orange text like this

We can use orange text like this

We can use large orange text like this (18pt+)

We can use light orange text like this

We can use pink text like this

We can use light pink text like this

We can use green text like this

We can use light green text like this

We can use blue text like this

We can use light blue text like this

We can use sand text like this

We can use white text like this

We can use large orange text like this (18pt+)

We can use orange text like this

We can use light orange text like this

We can use pink text like this

We can use light pink text like this

We can use green text like this

We can use light green text like this

We can use blue text like this

We can use light blue text like this

We can use sand text like this

We can use white text like this

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Colour accessibility We can use purple text like this

We can use purple text like this

We can use charcoal text like this

We can use brown text like this

We can use large charcoal text like this (18pt+)

We can use dark green text like this

We can use dark blue text like this

We can use black text like this

We can use purple text like this

We can use charcoal text like this

We can use brown text like this

We can use dark green text like this

We can use dark blue text like this

We can use black text like this

We can use AA text purple like this

We can use AA text charcoal like this

We can use AA text brown like this

We can use AA text dark green like this

We can use AA text dark blue like this

We can use black text like this

We can use brown text like this We can use dark green text like this We can use dark blue text like this We can use black text like this

City of Maribyrnong — Brand Guidelines

Typography Satoshi is a modern and legible sans serif with rounded geometric forms that create a sense of warmth and approachability. It is flexible to use and available to download for free on FontShare. It is the preferred typeface for external facing materials. Download Satoshi

Avenir Next LT Pro is available in the MS Office Suite. It can be used on internal materials where Satoshi is unavailable. Please note If Avenir Next LT Pro is unavailable the back-up system font is Aptos.

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Brand font

MS Office Suite font

Satoshi

Avenir Next LT Pro

Light + Italic Regular + Italic Medium + Italic Bold + Italic Black + Italic

Light + Italic Regular + Italic DemiBold + Italic Bold + Italic

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Typography in use Satoshi Satoshi is used for public facing communications developed by the design team.

Headline Satoshi Black

This page shows general principles in using typography to create legible and easy to digest messaging. Contrast between size and weight will help the content to feel approachable and accessible.

Intro copy Satoshi Regular Subhead Satoshi Black

Body copy Satoshi Regular

Using Satoshi Light Light tends to work best in larger-scale applications, where its scale allows the fine detail to show through, such as large pull quotes or hero statements. For body copy and smaller applications, Regular is generally the better choice for the lightest weight, offering stronger legibility across screen and print.

Add colour to layouts using brand swatches for call out blocks and graphics with black text

Maribyrnong: a place to grow From the banks of the river to the heart of the city, Maribyrnong is a community shaped by connection, culture and change. A diverse community

Growing sustainably

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1 in 3 residents were born overseas

Key focus areas – Bullet points are set with en dash – Bullet points are set with en dash – Bullet points are set with en dash

Learn more about our vision for Maribyrnong maribyrnong.vic.gov.au

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Typography in use Applying colour On warm grey or white backgrounds

On coloured backgrounds

Use the AA text swatches for a more noticeable punch of colour. This approach is useful in longer form documents such as reports and publications.

On coloured backgrounds, use the dark swatches for text. Dark text against these tones maintains sufficient contrast for legibility across all applications.

Feature Text AA Text Swatches

Maribyrnong: a place to grow

From the banks of the river to the heart of the city, Maribyrnong is a community shaped by connection, culture and change.

A diverse community

Growing sustainably

A diverse community

Growing sustainably

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coresed igniet evere est, volorrum dollabo ressequo in coreris a quo faceati ditia atemqui derumque

Nection net res recabore, sum int ea doluptaquam voluptus dolore

Expernam ium volorporerum elesti coresed igniet evere est, volorrum dollabo ressequo in coreris a quo

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1 in 3 residents were born overseas

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Learn more about our vision for Maribyrnong

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Key focus areas – Bullet points are set with endash – Bullet points are set with endash – Bullet points are set with endash

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maribyrnong.vic.gov.au

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Feature Text Dark Swatches

1 in 3 residents were born overseas

Key focus areas – Bullet points are set with endash – Bullet points are set with endash – Bullet points are set with endash

Learn more about our vision for Maribyrnong maribyrnong.vic.gov.au

City of Maribyrnong — Brand Guidelines

The ‘M’ graphic

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Grounded in place. Grounded in Maribyrnong. The graphic ‘M’ underpins our visual layout system. It’s built from the sawtooth roof, a symbol of Maribyrnong’s industrial past and working-class roots. The silhouette adapts into a symbolic ‘M’, tying our identity back to place.

Annual Report 2026 / 2027

City of Maribyrnong — Brand Guidelines

Scaling the ‘M’ graphic

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

When scaling the M shape, it may be scaled proportionally to any size. When elongating or shortening the height of the M, there is a specific tolerance within which it can be adjusted to ensure it retains its recognisability – see below.

Scale the M shape proportionally

Extending the height of the M shape

When scaling the M shape it can be scaled to any size proportionality.

The peak-to-lower-curve measurement of the top should sit between 30% and 40% of the overall M height.

Note: If extending the M shape, always use the Direct Selection tool in Illustrator to drag the bottom points and ensure the angle of the sawtooth M is not stretched.

Closer to 30% at taller scales, closer to 40% at shorter scales. Peak to lower curve 30% of overall height Peak to lower curve 40% of overall height

City of Maribyrnong — Brand Guidelines

Brand attributes

Layout system overview

Night Noodle Market

What’s on in

Logo

Brand architecture

Visual language

Brand in application

The layout system has been built with flexibility at its core, allowing the brand the ability to dial up and down depending on the application. The scale below shows the layout system ordered from the most dialled-up use of the brand through to a lighter-touch brand experience. For events with a unique identity, choose a layout approach that supports that identity without losing the Council brand.

Arts in the West

City of Maribyrnong

Everything that makes our corner of the city worth celebrating.

City of Maribyrnong

Strategic Plan 2027

Lighting up Photography in Maribyrnong

Everything that makes our corner of the city worth celebrating.

21 April — 31 May 2026

NYE Festival

City of Maribyrnong

Everything that makes our corner of the city worth celebrating.

Friday 14 and Saturday 15 June

5pm – 10pm

1A —

D 31

8P Free entry Civic Square, Footscray

City of Maribyrnong Join us for a night of food, culture and community.

City of Maribyrnong

maribyrnong.vic.gov.au

Maribyrnong

City of Maribyrnong

Council communications Dialling up the brand

Events with unique identities A lighter touch brand experience

Supporting events to have their own unique identity, without losing the connection to the Maribyrnong master brand.

City of Maribyrnong — Brand Guidelines

Brand attributes

Layout system overview

Logo

Brand architecture

Visual language

Brand in application

There are four overarching approaches to layout that can be used interchangeably across all Council applications.

M as a frame device

M keyline

M top in frame device

M angle notched in frame device

We can use the ‘M’ in its original form to house imagery and content. This is the most iconic and recognisable use of the ‘M’ graphic.

For a lighter touch, we can use the ‘M’ in outline form – a keyline that interacts with images and content without dominating them.

We can use a simple frame device with just the top of the ‘M’. This allows for imagery and content that might not work within the full ‘M’ graphic.

For an even lighter touch, we can use the angle of the ‘M’s peak notched into the frame device.

View details

View details 28

City of Maribyrnong — Brand Guidelines

Brand attributes

Layout system M as a frame device

Use the M inset or full bleed in layouts.

People and Participation Strategy

Use the M as a mask for object-based imagery, where part of the image extends beyond the frame. City of Maribyrnong

Small Business Applicants for Vouchers

30 20 6–

2 20

Brand architecture

Visual language

Brand in application

Use the guide below when applying the M as a frame device layout approach.

Use the M as a graphic device in layouts without imagery.

City of Maribyrnong

Logo

20 –

6 02

Use the M over imagery to house content accessibly.

Night Noodle Market Friday 14 and Saturday 15 June 5pm – 10pm

Business Elevate Program Guidelines

Free entry Civic Square, Footscray

Join us for a night of food, culture and community.

City of Maribyrnong

Annual Report

City of Maribyrnong

2026–2027

maribyrnong.vic.gov.au

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Layout system don’ts M as a frame device

Do not skew or distort the M shape.

Everything that makes our corner of the city worth celebrating.

Do not scale the M shape beyond the approved ratio (see Scaling page).

Do not position isolated imagery to cover the peaks of the ‘M’.

City of Maribyrnong

25 – 20

City of Maribyrnong

maribyrnong.vic.gov.au

Sustainable Living Festival

Do not use tight and / or uneven margins when placing content within the M shape. City of Maribyrnong

10AM—6PM 24 AUG

Meet Kerrie.

Council Plan

Advocate. Champion + Detective. City of Maribyrnong

Do not over use the M shape in a layout. Limit its use to one M shape per layout.

Do not place the M over imagery where it obscures or blocks the subject or focal point. City of Maribyrnong

eli

20 –

Maribyrnong Artist Residency Community-Engaged Program Guidelines

Health & Public Wellbeing Plan

City of Maribyrnong

30 20 –

People and Participation Strategy

City of Maribyrnong — Brand Guidelines

Brand attributes

Layout system M keyline

Brand architecture

Visual language

Brand in application

Use the guide below when applying the M keyline layout approach.

Use the keyline for a lighter touch, especially for events or unique identities.

NYE Festival

Logo

Pair the keyline with a block to house content accessibly.

City of Maribyrnong

Arts in the West

Everything that makes our corner of the city worth celebrating.

Use the M keyline as a graphic device in layouts without imagery.

City of Maribyrnong

Everything that makes our corner of the city worth celebrating.

20 – 25 20

1A —

DE 31

Lighting up photography in Maribyrnong

City of Maribyrnong

Council Plan 31

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Layout system don’ts M keyline

Don’t use a thick stroke. At A4 size, a 1-2pt stroke is recommended, depending on contrast.

Arts in the West

City of Maribyrnong

Everything that makes our corner of the city worth celebrating.

Do not obstruct faces or focal points with the keyline, ensure it is notched appropriately.

Do not use colours that aren’t visible over imagery.

Do not distort or apply effects to the stroke.

Community Planting Days

Don’t pair the keyline M with the M frame in the same layout – one M per layout is sufficient.

City of Maribyrnong City of Maribyrnong

NYE Festival

Everything that makes our corner of the city worth celebrating.

1A —

D 31

City of Maribyrnong — Brand Guidelines

Brand attributes

Layout system M top in frame device

Use the frame flexibly.

What’s on in

Logo

Brand architecture

It’s never too late to learn to ride

Frames and images can run full bleed.

City of Maribyrnong

Get Active Today

Your guide to staying active in Maribyrnong

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Anchor the M top to a corner of the frame.

What’s on | Residents | Contact us

Tips on staying active this Winter

Maribyrnong

New citizens strengthen diverse community tapestry Maribyrnong welcomed 970 new residents at 24 citizenship ceremonies during the past 12 months.

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Visit the website

City of Maribyrnong

Brand in application

Use the guide below when applying the M top in frame device layout approach.

The logo can be housed in the M top.

City of Maribyrnong

Visual language

City of Maribyrnong

Every one of these new citizens comes with their own story and cultural heritage, celebrating and strengthening our community’s rich diverse fabric.

Image: Chandra Mahato Maribyrnong local

Read more in the latest edition of the Memo at: maribyrnong.vic.gov.au

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Layout system don’ts M top in frame device

Do not enlarge the M top to be too dominant in layouts.

What’s on in

Do not use multiple M tops in a layout.

Do not use square corners on inset frames – always ensure corners have subtle rounding.

It’s never too late to learn to ride

Do not use an organic shape for the frame device. Always use a rectangular / square frame.

Living in Maribyrnong

Do not over round corners of the frame – At A4 size, a 4mm rounding is recommended.

Family & Children's Services Guide

A resident guide to Maribyrnong

New citizens strengthen diverse community tapestry

City of Maribyrnong

Maribyrnong

Maribyrnong welcomed 970 new residents at 24 citizenship ceremonies during the past 12 months.

City of Maribyrnong

Every one of these new citizens comes with their own story and cultural heritage, celebrating and strengthening our community’s rich diverse fabric.

Image: Chandra Mahato Maribyrnong local

Read more in the latest edition of the Memo at: maribyrnong.vic.gov.au

City of Maribyrnong

City of Maribyrnong — Brand Guidelines

Brand attributes

Layout system M angle notched in frame device

The notch angle can be flipped to suit the layout.

Come hungry.

Leave connected.

Logo

Brand architecture

Visual language

Brand in application

Use the guide below when applying the M angle notched in frame device layout approach.

Apply the notch to any edge of a frame.

Use the notch across formats and channels.

Use the notch flexibly, from housing imagery to anchoring a highlighted block.

City of Maribyrnong

Strategic Plan 2027

Everything that makes our corner of the city worth celebrating.

City of Maribyrnong

Your community.

Your festivals. Get out there

What this means for Maribyrnong Hotter days and heatwaves

Heavy rainfall

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Poor air quality

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Flood preparedness and community resilience

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What this demonstrates

Climate resilience starts before an emergency occurs. Evidence, preparedness, community knowledge and coordinated action all play a role in helping communities adapt to a changing climate.

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City of Maribyrnong

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Layout system don’ts M angle notched in frame device

Don’t distort the angle of the notch.

Come hungry.

Leave connected.

City of Maribyrnong

Don’t overuse the notch on a single layout.

Strategic Plan 2027

Don’t make the notch too small to register.

Don’t place the notch where it competes with other content.

City of Maribyrnong City of Maribyrnong

Everything you need in one place

From waste collection to planning permits, we're here to make everyday life a little easier — whatever you need, whenever you need it.

People and Participation Strategy

City of Maribyrnong

Everything that makes our corner of the city worth celebrating.

Don’t place more than one image within the notched frame device.

City of Maribyrnong

Maribyrnong Artist Residency

Everything that makes our corner of the city worth celebrating.

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Photography Grounded in Maribyrnong Maribyrnong is shaped by its community, culture and creativity. Street art, festivals, food and open spaces all play a key role in defining the City’s identity. We want to use photos that capture the varied character of the municipality whenever possible. Our community People are at the heart of our community and we want to ensure we are representing them respectfully and authentically. Here are some guiding principles when selecting photos for your communications: Authenticity Ensure photography has a local and authentic feel, and is reflective of our community and sense of place. Diversity We are a highly multicultural community where 38% of residents were born overseas, representing over 135 nationalities and speaking more than 80 languages. We should always choose imagery that reflects the diversity of our community, including ethnicity, age, religion, ability, and gender identity. Positivity Images should portray a sense of positivity and optimism, reflecting a community that is connected and proud of where it lives.

A new image library is coming soon. If you need photos for a project, please reach out to the Communications team.

City of Maribyrnong — Brand Guidelines

Photography

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Vibrant, diverse, and authentic Our photography reflects the energy and demographics of our community and the places where we live, work, and play. Imagery should always feel real and authentic. The photos shown here are a snapshot of the type of images we recommend using.

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Photography What to avoid

Avoid images of people in distress, imagery should instead focus on positivity and pride

Avoid stereotyping or tokenistic diversity representation, people should be shown authentically

Avoid imagery which feels clichéd, staged or insincere

When showing real places, avoid images that aren’t set in Maribyrnong

Avoid busy compositions where the focal point is unclear

Avoid overly corporate imagery, photography should feel warm and centred on the community

Avoid clinical or bureaucratic imagery

Avoid imagery with poor lighting, low quality or blurriness, as these undermine the professionalism of our communications 39

City of Maribyrnong — Brand Guidelines

Illustration

Brand attributes

Logo

Get active today

Brand in application

Health & Public Wellbeing Plan 2026–27

City of Maribyrnong

Your guide to staying active in Maribyrnong

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City of Maribyrnong

Every scrap has a place Bin day doesn't have to be complicated. Food and garden scraps go in the green FOGO bin, giving them a second life as compost instead of landfill. Bottles, paper and cans go in yellow for recycling. Everything else goes in red. Add in regular hard rubbish collections for the bulky stuff, and keeping Maribyrnong clean becomes second nature. For more information visit the City of Maribyrnong website

Know your bins, know your days

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What’s on | Residents | Contact us

Tips on staying active this Winter

Health status of our community

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Visual language

Note: Please try to use photography where at all possible. If necessary please contact the Communications team to discuss.

Health & Public Wellbeing Plan 2026 / 27 City of Maribyrnong

Brand architecture

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Our dog parks

City of Maribyrnong

Good for tails. Good for trails.

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Visit the website

City of Maribyrnong — Brand Guidelines

Illustration What to avoid

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

When considering using illustrations it’s important to identify ones that suit the brand. Some examples of what to avoid are below.

Avoid illustrations with inconsistent or sketchy line work that doesn’t match the brand’s contemporary style

Avoid illustrations of people in despair

Avoid illustrations with generic or inaccurate details. Ensure illustrations are edited to feel anchored to place

Avoid overly detailed sketched-style illustrations

Avoid illustrations that are obviously not the Council area. Ensure settings, landmarks, or details feel specific to place

Avoid overly stylised illustrations 41

City of Maribyrnong — Brand Guidelines

Iconography

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Iconography helps to support messaging at a secondary level. There are two alternative approaches for iconography within the brand depending on your content needs.

Simple icons

More complex icons

Intended to be used as small-scale icons to help readers better navigate text-based applications. These icons are available for free and are all drawn from Google’s Material Icons platform for efficiency, consistency and ease.

Where more complex icons may be required please discuss with our Communications team.

See more detail

City of Maribyrnong — Brand Guidelines

Sourcing simple icons To ensure consistency, follow the steps shown at right when sourcing icons on Google’s Material Icons. Google’s online interface allows anyone to search, customise and download icons as required.

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

1 Visit fonts.google.com/icons

2 Customise filters Our brand style uses the following settings: Fill = Off Weight = 200 Grade = 0

Visit Google Icons

Optical size = 24px Style = Rounded

3 Search icons Search by keyword or filter by category.

4 Select & Download SVG ‘SVG’ is a scalable vector format suitable for use online and across all Adobe and Microsoft suite applications. Where possible we recommend downloading SVGs.

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

How to use icons

Use accessible brand colours and combinations to bring energy into layouts

Use icons at a small scale to support messaging and provide simple visual cues

Icons can be used to show things in a diagrammatic way

From bins to parks: what your Council covers

Community Planting Day Icons can be used within a circle to house it or without

City safety and amenity

Parks, recreation and leisure

Administration, governance and council support

Sustainability and environment

Capital and improvement works

Maintenance of assets, buildings, roads and drainage

Arts, culture and events

Planning and developments

Libraries, community centres and services

Saturday 6th October 9am–5pm Everyone welcome, no experience needed. Register here

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Data, charts and tables Data and charts

Tables

Our data visualisation style combines our core, light, and dark colour palette to create distinction and highlight key data points where needed. We can use a monochromatic or multi-coloured approach, as shown below. In bar and pie charts, each data point is outlined in a dark tone to ensure accessibility and clear differentiation between points.

Note: For the most accessible approach, always try to label data points directly on a graph or chart, rather than creating a key.

In tables strokes or alternating tints of a colour can be used to indicate rows. The example below alternates light pink at 60% and 30% — as tints vary by colour and application, a minimum 30% difference is recommended for clear distinction.

Data Point 01

3.0

Data Point 02

2.5

Label

2.0

Data Point 07

1.5

Strategy

Relationship to the Climate Strategy

Council Plan

Provides the overarching Council vision and strategic direction.

Municipal Public Health and Wellbeing Plan

Supports health, wellbeing, active living, climate resilience, green spaces, social connection, inclusion and equitable access to support services.

Maribyrnong Social Justice Framework

Supports climate justice by embedding equity, inclusion, human rights and resilience into climate planning, especially for people most affected by climate impacts.

Strategy

Relationship to the Climate Strategy

Council Plan

Provides the overarching Council vision and strategic direction.

Municipal Public Health and Wellbeing Plan

Supports health, wellbeing, active living, climate resilience, green spaces, social connection, inclusion and equitable access to support services.

Maribyrnong Social Justice Framework

Supports climate justice by embedding equity, inclusion, human rights and resilience into climate planning, especially for people most affected by climate impacts.

Data Point 03

Label

1.0

Label

Data Point 06

Data Point 04

Label

0.5

0.0

nt Po i

Da ta

Po i

01 nt Da 02 ta P Da oint ta 0 Po 3 in Da t0 ta 4 Po in Da t0 ta Po 5 in t0 6

Label

Data Point 05

Data Point 01

3.0

Data Point 02

2.5

Label

2.0

Data Point 07

Data Point 03

8 Label

1.5 6

1.0

Label

Data Point 06

Data Point 04

Label

0.5 4

0.0

Da ta

Po i

Po in Da t0 ta 2 Po in Da t0 ta Po 3 in Da t0 ta 4 Po in t0 5

Label 2

Data Point 05

City of Maribyrnong — Brand Guidelines

Brand attributes

Accessibility

Logo

Brand architecture

Visual language

Brand in application

Everyone deserves equal access to Council services, with the opportunity for a positive experience regardless of individual needs. Accessibility means everyone can understand, navigate and interact with Council information and be an engaged member of the Maribyrnong community.

Text colour

Descriptions for images

Use plain English

Summary translations

Font and colour contrast needs to be considered for people with low vision.

Alt text descriptions need to be added to images for people using screen readers:

We aim for a WCAG 2.0 AA standard. Accessibility ratios can be assessed using an online colour contrast checker: webaim.org/resources/contrastchecker/

To add a description, right click on the image and click ‘View Alt Text’.

The City of Maribyrnong is made up of people from 80 countries, speaking over 100 community languages.

Include a translated summary of the key message in the major languages relevant to your audience. Beneath it, add details on how readers can access an interpreter to find out more.

Following the approved colour combinations for text as shown in these guidelines will ensure you meet AA accessibility. Heading styles Always use heading styles sequentially, as this impacts the way screen readers interpret your content e.g. heading order should always be 1, 2, 3 not 3, 1, 2. Never skip heading levels e.g. heading 1 should always be followed by heading 2, not heading 3.

To see an example of this, right click on the image below and click ‘View Alt Text’. Hearing & Speech Accessibility Where appropriate use the National Relay Service icons for people who are deaf or have a hearing or speech impairment. The icons should be accompanied by the TIS and NRS numbers. (See below)

TIS 131 450 Call the Translation and Interpreting Service and ask them to call Council on 03 9688 0200 for help with this document.

Please ensure your writing is clear and uses plain English, free of jargon. Text should be easily understood by readers for whom English is a second language, and should take into account readers of varying literacy levels. Refer to Council’s Writing Style Guide for more information, or contact the Communications Team. Include translations where possible.

Example: English This is the Summer edition of the Memo — a Maribyrnong City Council newsletter. It has information on events, programs and services in the City of Maribyrnong. If you would like to know more about the information in this newsletter, please call the Telephone Interpreter Service on 131 450 and ask them to call Maribyrnong Council on 9688 0200 for assistance.

NRS 13 36 77 Speak and listen 1300 555 727 relayservice.com.au

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Print guidance

Paper and materials

Colour reproduction

Environmental considerations

Print-ready file specifications

All Council print materials should use

For accurate colour reproduction across print

All Council documents and publications

All print files should be supplied as press-

FSC-certified or recycled stock where

applications, always reference the CMYK and

should be produced with sustainability

ready PDFs with a minimum of 3mm bleed.

possible, reflecting our commitment to

Pantone values provided in the colour palette

in mind.

Images should be a minimum of 300dpi

sustainability.

section, rather than converting from RGB or

Standard paper weights may include: – A4 report: 250-300gsm cover + 120gsm internal pages

HEX. Proof colours on the intended stock before mass production, as paper type can affect the final result.

All Council publications should display the recycled logo and the words “Printed on 100% recycled paper.”

at final print size. Native files (InDesign, Illustrator) should be supplied packaged or with fonts outlined where possible.

Print only what’s needed to avoid

Production notes

– A4 self cover brochure: 120-160gsm

Accessibility

over-printing publications.

Wherever possible, use Council’s preferred

– DL roll fold brochure: 160gsm

While strict compliance standards for

Documents and publications should also

print suppliers to ensure consistency.

– Postcard: 250-350gsm

contrast ratios do not exist for print as they

– Bookmark: 250-350gsm – Business Card: 350gsm Uncoated stock is preferred for a natural, approachable finish. Logo usage in print Always maintain the minimum size and clear space outlined in the logo section.

do for screen, we recommend adhering to the approved colour combinations outlined in this guide to ensure adequate contrast

be made available electronically via the Maribyrnong Council website.

A physical proof should be reviewed and signed off before any large print run. Suppliers should be briefed on sustainability requirements.

and legibility for text. Where relevant, large print and translated versions should be made available for residents with unique access needs. Print accessibility should align with Council’s broader accessibility commitments.

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

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Brand in application Brand templates

Layout inspiration

Everyday templates

Rates brochure

Digital screens

Print templates

The Memo

DL brochures

Digital templates

Climate strategy

A4 covers

Community infrastructure plan

Billboard

Socials

Bus shelter

Emails

Out of home

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

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Brand templates Everyday templates Powerpoint Available in MS Office

Letterhead A4 Available in MS Office

Report template Available in MS Office

Zoom backgrounds Available in image exports (JPG)

2025

Title of Presentation Here

Monday XX, 2025 Contact Name Company Name Address Suburb, State, 0000

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August 2026

Community satisfaction in focus

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Can be smaller heading with more to say

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh Presented by

Name Here

City of Maribyrnong Civic Precinct and Community Hub 61 Napier Street, Footscray

P: (03) 9688 0200 F: (03) 9687 7793

PO Box 58, West Footscray VIC 3012

email@maribyrnong.vic.gov.au maribyrnong.vic.gov.au

ABN: 86 517 839 961

NRS 13 36 77 Speak and listen 1300 555 727 relayservice.com.au TIS 131 450

Email signature banner Available in image exports (JPG)

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Brand templates Print templates Posters Available in InDesign and Canva Sizes A0, A1, A2, A3 & A4 Template 1

Flyers A5 Available in Canva Portrait and landscape

Template 2

Heading Goes Here

Template 3

Template 4

Smaller Heading Can go here

Subheading here over two lines

Day 00 Month 00pm – 00pm

Certificates Available in Canva Portrait and landscape

Heading Goes Here Small description of topic spanning over three lines.

Day 00 Month

00pm – 00pm

Certificate of recognition This certificate is proudly presented to

Location / address to go here if needed

Further description of event/ topic to go over three lines here

Find out more By scanning the QR code or visit maribyrnong.vic.gov.au

Template 5

Smaller longer Heading here Small description of poster topic spanning over two lines lorem ipsum dolor sit amet.

Find out more

Find out more By scanning the QR code or visit maribyrnong.vic.gov.au

Template 6

Heading Goes Here

Template 7

Heading goes here Small description of poster topic spanning over two lines lorem ipsum dolor sit amet.

Small description of topic spanning over three lines.

For XXXX Mayor Cr, XX

Concept designs now available for community comment

Further description of event/ topic to go over three lines here

By scanning the QR code or visit maribyrnong.vic.gov.au

Insert name here

McIvor Reserve indoor stadium

Location / address to go here if needed

Find out more

maribyrnong.vic.gov.au

By scanning the QR code or visit maribyrnong.vic.gov.au

General brochure Available in Canva

Template 8

Heading Goes Here

Report template A4 Available in Canva Option 2

2026

Small description of topic spanning over three lines.

Seniors Festival 2025

Document name over two lines Subheading text here lorem ipsum dolor sit amet arum voleni veliquasi cus

1-3 October 2025

Find out more

By scanning the QR code or visit maribyrnong.vic.gov.au

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Brand templates Digital templates Social media tiles Available in Illustrator 1080x1350

Social media tiles Available in Canva 1080x1350

Announcement 1

Announcement 2

Announcement 3

Announcement 4

M Full Bleed 1

M Full Bleed 2

Template 1

Template 2

M Full Bleed 4

M Inset 1

M Inset 2

M Inset 3

M Inset 4

M Frame Full Bleed 1

Template 3

Template 4

M Frame Full Bleed 2

M Frame Inset 1

M Frame Inset 2

M Frame Inset 3

M Frame Inset 4

Notch Frame

City of Maribyrnong — Brand Guidelines

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Logo

Brand architecture

Visual language

Brand in application

Brand templates Digital templates Social media stories Available in Illustrator and Canva 1080x1920

Community Catch-Up Come along, say hello, build your community

EDM banner Available in Canva

Live & Free

On this weekend!

Local artists, great tunes, zero entry fee

What do you want to see more of in our community?

Fri 25 Sept 6–9pm

Pipemakers Park

Let us know!

City of Maribyrnong — Brand Guidelines

Brand attributes

Layout inspiration Rates brochure

1,700 community responses MoreMore thanthan 1,700 community responses helped shape our priorities, balancing helped shape our priorities, balancing locallocal needs responsible spending to support needs with with responsible spending to support Maribyrnong’s future. Maribyrnong’s future. $245.3 million Budget includes $153.8 million The The $245.3 million Budget includes $153.8 million for essential services community initiatives, for essential services and and community initiatives, million for capital works – largest the largest and and $91.5$91.5 million for capital works – the investment in municipality’s our municipality’s history. investment in our history. Importantly, it also recognises the cost-ofImportantly, it also recognises the cost-ofpressures facing our community livingliving pressures facing our community and and the challenging economic environment. the challenging economic environment. Key investments include Key investments include moremore thanthan million for RecWest Shorten $42 $42 million for RecWest and and Shorten Reserve, the Maribyrnong Aquatic Centre Reserve, the Maribyrnong Aquatic Centre Splash Creative West. Splash ParkPark and and Creative West.

A printed rates brochure using a gate-fold format. It shows how to bring multiple colours into a text-heavy publication and how illustration and icons can support the messaging.

Property valuations Property valuations Valuer-General is sole the sole authority on land The The Valuer-General is the authority on land valuations place annually. If you disagree valuations that that taketake place annually. If you disagree the value of your property, lodge withwith the value of your property, you you can can lodge an an objection via ratingvaluationobjections.vic.gov.au objection via ratingvaluationobjections.vic.gov.au

Financial hardship assistance Financial hardship assistance available payment plans available –– payment plans Council is continuing to provide support Council is continuing to provide support to to ratepayers in community our community are experiencing ratepayers in our whowho are experiencing financial hardship. apply online for rates financial hardship. You You can can apply online for rates assistance via website our website or call 9688 0200 reliefrelief assistance via our or call 9688 0200 to discuss options. to discuss youryour options.

Budget delivers on community priorities This This Budget delivers on community priorities continuing to invest in infrastructure, the infrastructure, whilewhile continuing to invest in the services places make Maribyrnong services and and places that that make Maribyrnong a great place to live. a great place to live.

Logo

2026/27 2026/27

Yourrates rates Your work atatwork

Brand architecture

This Budget reflects what This Budget reflects what cancan achieved when Council be be achieved when Council andand community work together, sets community work together, andand sets a clear direction achieving a clear direction forfor achieving ourour Community Vision. Community Vision.

MoreMore thanthan 1,7001,700 community community responses responses helped helped shape shape our priorities, our priorities, balancing balancing locallocal needs needs with with responsible responsible spending spending to support to support Maribyrnong’s Maribyrnong’s future. future. The $245.3 The $245.3 million million Budget Budget includes includes $153.8 $153.8 million million for essential for essential services services and and community community initiatives, initiatives, and and $91.5$91.5 million million for capital for capital works works – the –largest the largest investment investment in our in municipality’s our municipality’s history. history. Importantly, Importantly, it also it also recognises recognises the cost-ofthe cost-oflivingliving pressures pressures facing facing our community our community and and the challenging the challenging economic economic environment. environment. Key investments Key investments include include moremore thanthan $42 $42 million million for RecWest for RecWest and and Shorten Shorten Reserve, Reserve, the Maribyrnong the Maribyrnong Aquatic Aquatic Centre Centre Splash Splash ParkPark and and Creative Creative West.West.

Building a sustainable, vibrant where Building a sustainable, vibrant citycity where history is acknowledged, differences history is acknowledged, differences are are respected, diverse communities respected, andand diverse communities are are supported to connect and thrive. supported to connect and thrive.

for early for early yearsyears youth facilities and and youth facilities

$5.9m $5.9m

for public realm for public realm streetscape and and streetscape improvements improvements

$1.1m $1.1m

for parks for parks and and gardens upgrades gardens upgrades

$7.5m $7.5m

for improvements for improvements in Footscray’s CBD* in Footscray’s CBD* *including Nicholson *including Nicholson Street Street footpath upgrades footpath upgrades

Property Property valuations valuations The Valuer-General The Valuer-General is theissole the sole authority authority on land on land valuations valuations that that take take placeplace annually. annually. If youIf disagree you disagree with with the value the value of your of your property, property, you can you lodge can lodge an an objection objection via ratingvaluationobjections.vic.gov.au via ratingvaluationobjections.vic.gov.au

Financial Financial hardship hardship assistance assistance available available – payment – payment plans plans Council Council is continuing is continuing to provide to provide support support to to ratepayers ratepayers in our in community our community who who are experiencing are experiencing financial financial hardship. hardship. You can You apply can apply online online for rates for rates reliefrelief assistance assistance via our via website our website or call or 9688 call 9688 0200 0200 to discuss to discuss your your options. options.

Your Yourrate rat atatwork work

Building Building a sustainable, a sustainable, vibran vi history history is acknowledged, is acknowledged, diffe respected, respected, and and diverse diverse comm c supported supported to connect to connect and an th

Cr Mohamed Cr Mohamed Semra Semra Mayor, Mayor, City City of Maribyrnong of Maribyrnong

of Maribyrnong CityCity of Maribyrnong

CityCity of Maribyrnong of Maribyrnong

$15.2m $15.2m

We’re investing We’re alsoalso investing in the priorities in the priorities ourour for roads community andand bikebike community toldtold us us for roads infrastructure matter most: infrastructure matter most:

Postal Address: Precinct Postal Address: CivicCivic Precinct and and PO 58, Box West 58, West Community PO Box Community Hub Hub Footscray VIC 3012 61 Napier Street, FootscrayFootscray VIC 3012 61 Napier Street, Footscray P: (03) 0200 P: (03) 96889688 0200 F: (03) F: (03) 96879687 77937793

email@maribyrnong.vic.gov.au email@maribyrnong.vic.gov.au maribyrnong.vic.gov.au maribyrnong.vic.gov.au

$1m $1m

for tree planting across for tree planting across municipality the the municipality

TIS 131 450 NRS TIS 131 450 NRS 13 36 13 7736 77 Call the Translation and listen 555 727 Call the Translation and and SpeakSpeak and listen 1300 1300 555 727 Interpreting Service and ask themrelayservice.com.au relayservice.com.au Interpreting Service and ask them call Council 03 9688 to callto Council on 03on 9688 02000200 for help with this document. for help with this document.

How your rates are calculated The amount you pay in rates is based on the value of your property. Each year, the Valuer-General Victoria assesses all properties and assigns a Capital Improved Value (CIV). Council uses this value to calculate rates. Your rates are calculated by multiplying your property’s CIV by the rate in the dollar. This rate is set by dividing the total rates revenue Council needs to fund services and facilities by the total value of all rateable properties in Maribyrnong. Different rates may apply depending on your property type.

$3m $3m

$1.1m $1.1m

for early for early yearsyears and and youthyouth facilities facilities

for parks for parks and and gardens gardens upgrades upgrades

$5.9m $5.9m

$7.5m $7.5m

for public for public realmrealm and and streetscape streetscape improvements improvements

for improvements for improvements in Footscray’s in Footscray’s CBD* CBD* *including *including Nicholson Nicholson Street Street footpath footpath upgrades upgrades

Rates allow the City of Maribyrnong to deliver a variety of services that impact almost every aspect of day-to-day life for our residents and community.

For every $100 of rates collected, Council invests...

This year, Council has applied a 2.75% rate increase, in line with the State Government’s rate cap. While the rate cap limits how much Council’s total rates revenue can increase, individual properties may see a higher or lower change in rates.

$2.63

This is because property values can rise or fall compared with other properties across the municipality.

Sustainability and environment

PostalPostal Address: Address: CivicCivic Precinct Precinct and and PO Box PO58, BoxWest 58, West Community Community Hub Hub Footscray VIC 3012 VIC 3012 61 Napier 61 Napier Street, Street, Footscray FootscrayFootscray P: (03) P:9688 (03) 9688 02000200 F: (03) F: 9687 (03) 9687 77937793

email@maribyrnong.vic.gov.au email@maribyrnong.vic.gov.au maribyrnong.vic.gov.au maribyrnong.vic.gov.au

TIS 131TIS 450 131 450 NRS 13NRS 36 77 13 36 77 Call theCall Translation the Translation and and Speak Speak and listen and1300 listen 555 1300727 555 727 Interpreting Interpreting ServiceService and ask and them ask themrelayservice.com.au relayservice.com.au to call to Council call Council on 03 on 9688 03 0200 9688 0200 for help forwith helpthis with document. this document.

Understanding your rates notice

Where rates go These services help improve our neighbourhood and create a healthy and vibrant community.

To better understand what is included on your rates notice, visit maribyrnong.vic.gov.au/rates You will also find other charges on your rates notice, including:

$4.13

$11.45

$17.96

$5.70

City safety and amenity

Parks, recreation and leisure

Administration, governance and council support

Planning and developments

$32.55

$9.28

$2.58

$13.72

Rates 2026/27

Date published: August 2026

Brand in application

This This Budget Budget delivers delivers on community on community priorities priorities whilewhile continuing continuing to invest to invest in theininfrastructure, the infrastructure, services services and and places places that that makemake Maribyrnong Maribyrnong a great a great placeplace to live. to live.

Cr Mohamed Semra Cr Mohamed Semra Mayor, of Maribyrnong Mayor, City City of Maribyrnong

$3m $3m

Visual language

Waste management service charge For your bin collection and waste processing. The cost for two services is $292.30, which includes weekly rubbish and fortnightly recycling bin collection. The cost for three services is $352.30, which includes an additional green bin collection. The service charge also pays for one general rubbish and hard waste kerbside collection for the year. Emergency Services & Volunteer Fund A State Government charge shown on all Council rate notices. Levies collected are paid to the State Revenue Office.

Capital and improvement works

Maintenance of assets, buildings, roads and drainage

Arts, culture and events

Libraries, community centres and services

Municipal charge Contributes to the operational costs of Council.

Rates rebates

For the coming financial year, the following rate rebates are available:

State Government Municipal rates concession Eligible pensioners may receive a rebate of 50% up to a maximum of $272.70 per assessment plus $50 towards the Emergency Services and Volunteer Fund.

Council Pensioner Rebate Eligible pensioners who receive the State Government Municipal rates concession may also receive an additional Council rebate up to a maximum of $236.30.

Residential Vacant Land Rebate Eligible owners of residential vacant land may receive a 50 per cent rebate on rates and the municipal charge (excluding the Emergency Services and Volunteer Fund levy).

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

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Brand in application

Layout inspiration The Memo

Spring 2026

www.maribyrnong.vic.gov.au

The Memo News from the City of Maribyrnong Spring 2026

maribyrnong.vic.gov.au

Finally, as I come to the end of my term as Mayor, I want to say thank you. It has been an honour to serve this community, to listen to your stories and to advocate for the place we all call home. I look forward to continuing that advocacy in the future.

We also received more than 800 pieces of feedback on the reimagined Footscray Park, and will present the draft Master Plan for further community feedback in the second half of this year.

Contents 3

A fresh look for Maribyrnong

Garage Sale Trail returns

Alice in wonderland: a story of creativity and culture

Encounter our City in a new light

How we are spending the 2026/27 Budget for the community

Strengthening our response to homelessness

Discover Maidstone

RecWest and Shorten update

First look at Creative West

New business: Mr Baxter’s

Councillor Mohamed Semra Mayor of the City of Maribyrnong

You may notice Council looking a little different over the coming months.

October Tuesday 20 October, 6.30pm November Tuesday 17 November, 6.30pm

The refreshed identity will make Council information feel clearer, warmer and easier to recognise. The services you use and the support you receive will stay the same. You’ll see brighter colours and more photos that showcase the people, places and stories that make our City unique.

Council meeting dates September Tuesday 15 September, 6.30pm

You’ll start to see a refreshed Council look over the coming months.

Born in Footscray a month after her parents arrived in Melbourne from Cambodia as refugees, Alice exemplifies what makes this area extraordinary.

A new saw-tooth design element will also feature throughout our communications. Inspired by the rooftops of the factories and warehouses that helped shape our municipality, it celebrates Maribyrnong’s proud industrial heritage, hardworking spirit and blue-collar roots.

Given the name Alice because her father thought Australia was like a wonderland, she was raised by a family who always wanted better for their children.

You’ll be able to recognise Council information more easily and find what you need faster.

Her primary school years were spent at Dinjerra Primary School – back then known as Tottenham North Primary School. In her high school years, she attended five different high schools, as her parents were always looking for the best opportunity for their children.

Thank you to everyone who completed our communications postcard survey. The results confirmed that 62 per cent of respondents feel they hear from Council about the right amount, while 46 per cent prefer to receive information by email and 61 per cent by letterbox delivery. The topics people value most are local events

and activities, Council decisions and roadworks. We also heard requests for more information about seniors’ services and Council spending. The good news is we’re already putting your feedback into action.

Spring 2026

In this and future editions of The Memo, you’ll see a stronger focus on the information you’ve told us matters most, along with other improvements to help keep you informed and connected.

www.maribyrnong.vic.gov.au

“My father had a business in Footscray and when it was starting out, it was very small, but the better his business became, the more he wanted us to achieve educationally,” Alice said.

Discover Maidstone

How we are spending the 2026/27 Budget for the community The 2026/27 Annual Budget includes $245.25 million for the services, projects and infrastructure you use across Maribyrnong. It is Council’s largest Budget investment to date. You’ll see

A fresh new look for Maribyrnong First look at Creative West

More than

$91.4m

1,700

$153.8 million go towards essential services and community initiatives over the next financial year.

$91.45 million invested in capital works to build and maintain the infrastructure our community needs.

1,700 community responses helped shape the Budget. You told us local infrastructure, open space, safer streets and community services matter most.

Community wanted

Local infrastructure and amenity improvement, so we’re providing:

Open space, so we have:

$22.4m

On parks and gardens upgrades in Wattle Ward

For Maribyrnong Aquatic Centre Splash Park

$1.1m

Environment and sustainability, so we are investing in:

$1m+

On tree planting City-wide

Other highlights:

$6 million for Footscray CBD upgrades $7 million for Creative West

This consideration for his family’s future is evident even in Alice’s name. Named as such because after surviving Cambodia’s Killing Fields – this place was like a wonderland. It’s a connection that was carried through to Alice’s first book Unpolished Gem, a memoir of life and family in Footscray – which is this year celebrating its 20th anniversary. Originally created from a short story, Unpolished Gem was written at Footscray Library when she was aged 19-24.

“I was more drawn to telling a story that was distinctly telling a story set in Australia, because that’s my upbringing. My parents survived war and famine and genocide – but I didn’t. “I grew up very much like my Australian friends. The very first sentence of Unpolished Gem is ‘This story does not begin on a boat’, and looking back in retrospect, there were things happening politically at the time, where we had a government that was really adverse to “boat people”, so it was stigma that you were a refugee.

“I was born in Australia, and a lot of the books I was reading at the time were about young women like me, who look like me and were culturally very similar to me, but were born overseas. They survived communism in China, or the war in Vietnam, or terrible things and they followed a very particular narrative,” Alice said.

Alice was also recognised for her services to literature in 2022, when she was awarded the Medal of the Order of Australia.

The book after Unpolished Gem was a memoir called Her Father’s Daughter, about her father’s experiences in Cambodia. Alice said, originally, she wanted to write this story first but didn’t have the life experience.

She studied an Arts Law degree at Melbourne University, and her endeavours extend beyond her literary works. She is a mother, and has worked for the Fair Work Commission for 20 years.

These two are just the earliest among Alice’s extensive library of 15 books. In addition to these memoirs, she’s written essays, novels and children’s books.

Reflecting on her 20 years in the workforce, and as a published author, Alice said she looks back on Footscray Library as “such a special place to me”.

It was a match made in heaven then, for Alice to be able to launch the 20th anniversary of Unpolished Gem in July at Footscray Library, as part of the Creative West design announcement. Creative West, she said is a project close to her heart, considering her love of the library. “So much thought has gone into the design of the space, they really have thought about everyone.”

Learn more about the vision for Creative West on page 8-9. Learn more about Alice at alicepung.net

One of the ones I’m really proud of is my book Laurinda, which has been turned into a Melbourne Theatre Company production” Alice Pung, Author

And not to say those narratives of migrant success weren’t important, but it wasn’t her story.

Spring 2026

www.maribyrnong.vic.gov.au

Which includes: $4.5 million for Summerhill Road renewal

$15.18m

$1.95 million for the municipalwide Road Resheet Program

For Roads Infrastructure (including Bike Infrastructure) and footpath renewal program.

$1.5 million for Barkly Street road resurfacing

Creative West

Here, Jack B. Nimble continues to draw crowds with its specialty coffee, creative brunch menu and relaxed atmosphere. A few steps away, Good Good Burgers has earned a reputation for serving some of the area's most satisfying burgers, with juicy patties, crispy fried chicken and flavour-packed sides making it a go-to destination for casual dining. For a taste of the Mediterranean, Naughty Greek brings authentic Greek street food to the neighbourhood. Known for its traditional gyros, souvlaki wraps and fresh ingredients, it's a popular stop for those seeking bold flavours and generous portions.

Adding to Maidstone's multicultural appeal is Hủ Tiếu Gõ Ông Mập, a standout Vietnamese restaurant inspired by the bustling street-food culture of Saigon. Its signature noodle soups, seafood dishes and traditional specialties have quickly made it a favourite among diners from across Melbourne. Banh Me Drive Thru also serves Vietnamese bánh mì filled with crisp vegetables, herbs and savoury meats. It’s a popular grab-and-go option. Finish your food tour with something sweet at Scoopys, where you’ll find ice creams, gelato and treats that are especially popular during the warmer spring months. With leafy streets, local parks and a welcoming community, Maidstone shows that great food experiences are not limited to the inner city.

$1.5 million for Nicholson Street footpath upgrades

Creative West is one step closer, with Council unveiling the first concept designs for a new creative precinct in Footscray. The project will bring new spaces for learning, performance, community events and creative industries.

Building the case for investment Your support will help Council advocate to the State and Federal governments to deliver the $148 million project.

At Creative West, you’ll be able to read, learn, attend performances, enjoy community events and spend time in a new town park on the current Footscray Library site and nearby car park.

Designed with community Your feedback, along with co-design with community members and Wurundjeri Elders, shaped the concept design. This input brought local knowledge, creative ideas and cultural stories into the project.

Over 1,100 community responses helped test and refine the concept design so it reflects community needs, aspirations and Footscray’s multicultural richness.

Design snapshot

$700,000 for Maribyrnong River Children’s Centre building works $665,000 for Maidstone Child and Family Centre site investigation and outdoor place space works $435,000 Joseph Road and Hopkins Street bridge interface construction

Cycling and pedestrian infrastructure, so we’re allocating:

$500,000 for Bunbury Street upgrades

Date published: August 2026

If you’re looking for your next local meal, set your sights on Maidstone. This evolving suburb has local favourites, international flavours and sweet treats all within easy reach. At the heart of Maidstone's dining culture is the popular strip around Mitchell Street and Churchill Avenue.

$13m+

And even in the first few pages of Unpolished Gem, it paints a very clear picture of Footscray as a suburb where language doesn’t matter to be understood. Of a safe life of community and togetherness in a vibrant pocket of Melbourne.

“I practically grew up there, it’s where we would go to socialise and meet boys and stuff like that.”

First look at Creative West, a new cultural hub for Melbourne’s west

Delicious food to suit every taste

$153.8m

For RecWest and Shorten Reserve

Her book Laurinda also won the Ethel Turner Prize at the 2016 NSW Premier’s Literary Awards, and her latest book One Hundred Days, was shortlisted for the 2022 Miles Franklin Award and has been optioned into a film, with a screenplay written that was funded by Screen Australia and has a producer tied to the project.

Community engagement update

Our budget

Alice in wonderland: a story of creativity and culture

www.maribyrnong.vic.gov.au

A local woman through-andthrough, Alice Pung has made her indelible mark on the western suburbs by putting her truth into words for others to read.

Wednesday 18 November, 6.30pm (Election of the Mayor)

10 Supporting local ideas through grants

Spring 2026

Alice in wonderland: a story of creativity and culture

That spirit of pride is also reflected in Council’s fresh new look, which you will start to see over the coming months. After research, consultation and design work, the refreshed identity better reflects our City’s industrial heritage, working-class roots and the vibrant, creative community we are today. You can read more about this on page 3.

In this edition, you can read about key highlights from Council’s Budget, which was endorsed in June. It reflects the priorities our community has told us matter most, from local infrastructure and open space to services that support people across every stage of life.

A fresh look for Maribyrnong

Our consultation on the Children, Young People and Families Strategy received a similar response, showing how strongly our community cares about creating a City where children and young people feel safe, supported and proud of who they are.

As we move into a new season, I want to thank everyone who has taken the time to share their ideas, feedback and hopes for our City. Whether you have contributed to the Budget, the reimagining of Footscray Park, or our Children, Young People and Families Strategy, your voice helps shape the decisions we make as a Council.

“19-year-old me wanted to assert an identity that was not based on being a refugee forever, because once you come to Australia and you’re accepted, we’re not refugees, we’re arrivals.”

Message from the Mayor Welcome to the Spring edition of The Memo.

$320,000 for Maribyrnong River Trail Lighting $286,000 for Braybrook Library Makers space design and construction

Find out more at maribyrnong.vic.gov.au/budget

This spring, discover why Melbourne’s west is a great place to eat, explore and support local businesses.

A contemporary library to replace the existing ageing Footscray Library

A large, welcoming foyer at the heart of the building

An adaptable 500-plus seat theatre

A new town park with shade

Improved connections between indoor and outdoor spaces

The design and planning phase of Creative West received $5 million from the Federal Government under the Urban Precincts and Partnerships Program, with funding matched by Council.

2025/26 engagement at a glance

66,601

45,514

Visits to yourcityyourvoice.com.au Up 22%

Individual visitors Up 18%

Show your support Residents are invited to continue showing their support through the Creative West Dream Wall initiative. Each dream shared will become part of a growing public installation at Footscray Library, demonstrating strong local support for a cultural precinct shaped by our community.

Maribyrnong’s “how-to” for community engagement

To view the concept designs and share your dream for Creative West, visit the Creative West project page or drop into Footscray Library. yourcityyourvoice.com.au/cw

You’ll have more opportunities to help shape Council decisions under the updated Community Engagement Policy 2026-29, endorsed at the June 2026 Council meeting.

Key features include: 1

Our first community engagement definition

Clear engagement commitments to explain how the Policy will be applied in practice

Making it clear when we engage or when we may engage less

Committing to providing relevant and timely information to support meaningful engagement

Of the 32 projects posted on Your City Your Voice in 2025/26, we had:

The updated Policy will make it easier for more people to have their say, especially people who are harder to reach. You’ll also hear more clearly what we heard and what happens next. Learn more at

yourcityyourvoice.com.au/engagement

5,637

3,481

2,593

Contributions Up 42%

Contributors

People engaged at 62 in-person events Up 68%

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www.maribyrnong.vic.gov.au

Maribyrnong Climate Response Strategy

www.maribyrnong.vic.gov.au

Climate impacts in Maribyrnong

Building a sustainable community, together.

Climate change is already affecting everyday life in Maribyrnong. It influences how comfortable our homes are, how safe our streets and parks feel during extreme heat, how well our drainage systems cope with heavy rain, and how reliably services, businesses and community facilities can continue to operate during emergencies.

About this Strategy Climate change is already shaping the way people live, work, move through and care for Maribyrnong. Hotter days, heavier rainfall, flooding, pressure on trees and open space, rising costs, disrupted services and risks to health and wellbeing are no longer future concerns. They are practical issues for our community, our local economy, our infrastructure and the services Council provides every day. This Strategy sets out how Council will respond with urgency, care and accountability. It recognises that we need to keep reducing emissions while also preparing our places, services and communities for the impacts we are already experiencing. It also recognises that climate action must be fair, practical and connected to people’s daily lives.

Contents 02

Acknowledgment of Country

The Climate Response Strategy

About this Strategy

How climate action will become part of everyday Council decisions

Climate impacts in Maribyrnong 22

How we will measure our success

What we learned from the previous Strategy

What role we can play and how we work with others

Council cannot do this work alone. We will need to work with Traditional Owners, residents, community organisations, businesses, neighbouring councils, the Victorian Government and the Australian Government. But Council has an important leadership role: in the assets we manage, the services we provide, the decisions we make, the partnerships we build and the advocacy we undertake on behalf of our community. This Strategy is more than a statement of intent. It is intended to guide decisions, investment, delivery and public reporting over time. We will use it to strengthen accountability, embed climate considerations into Council systems, and keep improving as risks, evidence, technology and community needs change.

These impacts are not felt equally. People who are more exposed to heat, flooding, poor air quality, energy stress, social isolation, insecure housing or limited access to cool and safe places

Conclusion

Appendix A – Climate-related Council strategies, plans and policies

This is why climate action is about more than reducing emissions. It is also about creating cooler streets, safer homes, healthier public spaces, stronger community connections, more resilient services and practical support for the people and places most at risk.

What is changing in our environment Climate science is clear. Human activity is changing the climate, leading to hotter temperatures, more extreme weather and long‑term environmental change. With more frequent and severe extreme weather events, there are risks to health, infrastructure, the economy, the environment and essential services. See Figure 1 below

What this means for Maribyrnong Hotter days and heatwaves

Heavy rainfall

Which can affect our health, comfort, how we use public spaces, community facilities, energy use, outdoor activity and the way people move around the city.

Heavy rainfall, storms and flooding can place pressure on drainage, roads, buildings, open space, local businesses, mobility and essential services.

Poor air quality

Poor air quality and compounding emergencies can affect physical health, mental wellbeing, service continuity, community connection and people’s ability to recover.

Flood preparedness and community resilience

Changes in climate

Effects of climate change

Health impacts

Interventions and strategies

Increased global temperature

Extreme heat

Heat related illness

Early warning and preparedness

Air and water pollution

Cardiovascular disease, stroke, and other chronic conditions

Extreme weather and disasters

Reduced food and water quality

Prevention or reduction of disease, illness and injury

Precipitation extremes Sea level rise

may experience greater impact. Climate change can also place extra pressure on people with existing health concerns, caring responsibilities, or financial stress.

Changes in land use and growing seasons

Changes in infectious diseases and vector transmissions

Injuries and death Mental and neurological disorders

Increasing allergens Zoonotic, vector‑ and water‑ borne diseases

Community engagement

Climate impacts are already affecting our community Across Maribyrnong, flooding affects more than roads, drainage and buildings. It can disrupt access to services, affect local businesses, damage community facilities and make recovery more difficult for people already facing social, health or financial challenges. The climate risk assessment identified flooding as one of the municipality’s most significant climate risks, while community participants highlighted the importance of understanding local risks and preparing before emergencies occur.

“People want to know what flood risk means for their own street, their own home and their own neighbourhood, and what they can do before an emergency occurs.”

What this demonstrates

Climate resilience starts before an emergency occurs. Evidence, preparedness, community knowledge and coordinated action all play a role in helping communities adapt to a changing climate.

Synthesised from community workshop feedback on preparedness, flood information and local resilience.

Education and awareness raising Adoption and integration

Respiratory diseases and asthma

Figure 1 - Source: National Institute of Environmental Health Science (Human, 2023)

Maribyrnong Climate Response Strategy

www.maribyrnong.vic.gov.au

How Council will respond to climate change challenges This Strategy explains the different ways Council can help respond to climate change. Sometimes Council can act directly. At other times, we need to work with the community, partner organisations and other levels of government to make change happen.

Control

Partner and enable

Council will take action on the things it is directly responsible for, such as Council buildings, vehicles, services, budgets, local infrastructure, parks, waste services, community facilities and internal policies.

Council will work with Traditional Owners, residents, community groups, local businesses, schools, service providers, government agencies and neighbouring councils to support local action, share knowledge and make it easier for people to take part.

Influence

Advocate

Council will use its planning, policies, funding, education, communications and community connections to encourage better climate outcomes where responsibility is shared.

Council will speak up for the funding, rules, infrastructure and stronger climate action our community needs, especially when decisions are made by state or federal government, infrastructure providers, business or industry.

What this demonstrates

Conclusion This Strategy is about making Maribyrnong more climate ready, climate fair and climate accountable. It will guide how Council plans, invests, delivers, partners, advocates and reports over time. It brings together the work Council already does to reduce emissions, prepare for climate impacts, protect people and places most at risk, and make climate action part of everyday decisions. It is an evolution of our continued response to the Climate Emergency, first acknowledged by Maribyrnong City Council in 2019.

This approach helps make Council’s role clear. It shows what Council can do directly, where we need others to work with us, and where we will advocate for change on behalf of the community. It will also help us report back honestly on progress over time.

Figure 4

Date published: September 2026

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Community Infrastructure Planning Framework

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Community Infrastructure Planning Framework

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Community Infrastructure Planning Framework

Vision and principles

Welcome to our Community Infrastructure Planning Framework

Acknowledgement of Country

Community Infrastructure Planning Framework

maribyrnong.vic.gov.au

Key demographics

Social indicators

The North Precinct comprises suburb of Maribyrnong, the Edgewater Neighbourhood Activity Centre, parts of Maidstone and Footscray, as well as the Maribyrnong-Highpoint Major Activity Centre and the Maribyrnong Aquatic Centre, Council’s only aquatic centre.

In relation to future growth, the North Precinct will see an increase in population under working age, an increase in population of retirement age, and an increase in population of working age.

An Index of Relative Socioeconomic Disadvantage (IRSD) score of 1,019 indicates slightly lower levels of disadvantage than the City of Maribyrnong overall.

The precinct provides a destination for shopping, recreation and community needs for residents. The Precinct is bounded by the Maribyrnong River to the east and north, and by Ballarat Road to the south. Raleigh Road, Hampstead Road, Mitchell Street, Rosamond Road, Maribyrnong Road and Gordon Street are key transport and travel routes through the precinct.

The population of North Precinct is forecast to increase 75% (16,600 people) from more than 22,200 in 2026 to over 38,800 in 2046. North North West West

Central Central

South South West West

East East

South South East East

The population of 0–4-year-olds is forecast to increase about 37% (around 400 people) from over 1,100 in 2026 to nearly 1,500 in 2046. Children aged 5-11 years will increase by 600 children or 49% from over 1200 to more than 1800 in 2046. Residents aged 12-17 years are forecast to increase almost 36% (about 400 people) from over 1,100 in 2026 to approximately 1,600 in 2046.

Maribyrnong Maribyr nong

Reserve 22 Reserve

Wests Road Wests Road

Rosamond Rosamond Road Road

11 11 1212 Scovell Scovell Reserv Reserve e

NorthPrecinct Precinct North CommunityFacilities Facilities Community xx

Council Facility Council Facility Tram Tracks Tram Tracks Train Line Train Line Roads Roads

Complementary spaces and multi‑purpose hubs working together

Evidence based decisions that drive measurable community outcomes.

Community infrastructure is planned and operated as an interconnected network of services and spaces, designed to meet community needs at the local, precinct and regional scale.

The planning and delivery of community infrastructure is informed by evidence about the community and service needs, as well as the condition, functionality and performance of existing infrastructure.

Household income distribution is similar to the City overall, though median weekly household income ($1,866) is 6% lower than the City overall ($1,993). A high proportion of residents born overseas (46%). Between 2026 and 2046, the dominant household type will be ‘lone person households’. The second most common household type will be ‘couples without dependents’.

Early years years

0 0

Robert Robert Barrett Barrett Reserve Reserv e

4 4 6 6

11 11 Henry Turner Henry Turner Memorial

6 6

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Maribyrnong Maribyrnong Kindergarten Kindergarten Sessional Sessional Kindergarten Kindergarten Maribyrnong Maribyrnong River RiverChildren’s Children’sCentre Centre Sessional Sessional Kindergarten Kindergarten Long Long Day Day Care Care Integrated Integrated Kindergarten Kindergarten North North Maidstone MaidstoneKindergarten Kindergarten Sessional Kindergarten Sessional Kindergarten

Maternal Maternal child child health health

13 Memorial Reserve 13 Reserve

0 .1km 0 .1km

Sarah Sarah Carter Carter Kindergarten Kindergarten Sessional Sessional Kindergarten Kindergarten Supported Supported Playgroup Playgroup

The network model supports the principle of living locally. Where possible community infrastructure is planned for locations that are close to public transport, activity centres and other services and that minimise risk from heat, flooding and poor air quality.

The Community Infrastructure Planning Process The Community Infrastructure Planning Process is a wholeof-organisation approach to the planning and delivery of community infrastructure, bringing together services, asset management, capital works, finance and planning to ensure alignment and reduce duplication.

Community infrastructure planning and asset management must be directly informed by ‘service planning’. Service planning includes the process of defining current and future needs and establishing appropriate service-delivery models and levels of service. See Figure 3 for the City of Maribyrnong’s

1km 1km

Maribyrnong River Children’s Centre Maribyrnong River Children’s Centre Maternal Child Health Centre Maternal Child Health Centre

Raleigh RaleighRoad RoadActivity ActivityCentre Centre Arts ArtsVenue Venue

Pipemakers PipemakersPark ParkVisitors VisitorsCentre Centre Arts ArtsVenue Venue

Libraries Libraries Maribyrnong MaribyrnongLibrary Library Library Library

Community Communitycentres, centres, Neighbourhood Neighbourhoodhouses houses and andSenior Seniorcitizens citizenscentres centres 0 0

Maribyrnong Community Centre Maribyrnong Community Centre Community Centre Community Centre

3 3

Raleigh Road Activity Centre Raleigh Road Activity Centre Activity Centre Activity Centre

Maribyrnong Reserve Youth Club Maribyrnong Reserve Youth Club Sports Venue Sports Venue Maribyrnong Aquatic Centre (MAC) Maribyrnong Aquatic Centre (MAC) Sports Venue Sports Venue

Rosamond Tennis Club Rosamond Tennis Club Sports Venue Sports Venue

10 10

Rosamond Bowling Club Rosamond Bowling Club Sports Venue Sports Venue

12 12

Scovell Reserve Pavilion Scovell Reserve Pavilion Sports Venue Sports Venue

13 13

Henry Turner Reserve North Pavilion Henry Turner Reserve North Pavilion Sports Venue Sports Venue

Other suitable distribution of complementary facilities

Communities will have equitable access to community infrastructure, recognising that not every neighbourhood can or should have the same type, size or number of facilities.

Community Infrastructure Planning Process. Figure 4 breaks down the Planning Process into nine separate stages.

Stage 1: Establishment phase 1. Context review and scoping

Achieved through the Framework. This stage involves establishing the legislative, policy, key drivers and strategic context and defining the types of infrastructure to be assessed.

Stage 2 to 6 Planning phase 2. Audit and data collection

Involves thorough data collection and analysis to produce a clear roadmap for investment. This process could be undertaken every four years or when there is a significant change in legislation, policy or service standard.

3. Stakeholder and community engagement

This phase will produce the options and solutions report including recommendations for:

4. Needs analysis

Renewals, upgrades and new facilities to address identified unique financial plan and advocacy.

Establish key drivers and strategic context. Define / refine the scope of infrastructure and the design of the Planning Process.

Sports Sports

Distributed hubs comprising of multiple facilities in close proximity

Community infrastructure planning recognises and responds to the diversity of people and types of needs across the City of Maribyrnong. In line with the Maribyrnong Social Justice Framework 2023-2033, planning will prioritise the needs of people who face barriers to participation.

needs, to be considered through Council’s budget process, long-term

Evaluation and update

Refine priority solutions and translate into costed projects with business cases.

Context review and scoping

considered for repurposing or disposal.

Stages 7 to 9 Delivery phase

Audit and data collection

7. Project development Stakeholder and community engagement

Project development and prioritisation

Engage with service providers, current and potential users to understand needs and inform the methodology. Identify service provisions and levels of service.

Needs analysis

7 Opportunities analysis

Undertake comprehensive analysis to identify and prioritise the needs of communities and service providers.

Develop projects through Council’s Project Management Framework.

Identify options and solutions that address priority needs.

Identify strategic opportunities (land, funding, partnerships, innovative solutions) to inform the development of solutions.

8. Project delivery

An annual process includes the development of thorough business cases, the delivery of capital and non-capital projects and evaluation.

9. Evaluation

Monitoring and review

4 Options and solutions

will be implemented through service plans.

Audit existing infrastructure and collect data to develop an evidence base and inform community and stakeholder engagement.

Project delivery

Fund and deliver priority projects through the Annual Budget, Capital Works Program, advocacy and partnerships.

Facilities that are not required by the community that could be

Non-capital improvements such as operational improvements which

1 9

Maribyrnong Reserve Sports Pavilion Maribyrnong Reserve Sports Pavilion Sports Venue Sports Venue

A hub and spoke model

6. Options and solutions

Evaluate previously delivered projects and the effectiveness of the Planning Process.

1 1

Community Hubs offering different services or spaces that are integrated or co-located within a single building

5. Opportunities analysis

The leading non-western ancestries are Vietnamese, Chinese and Italian.

Equitable and accessible infrastructure for all community members.

maribyrnong.vic.gov.au

A high proportion of residents speaking a language other than English at home (50%) and people who do not speak English well or not at all (8.5%).

Arts Artsand andculture culture

5 5

Equity and inclusion The network may be formed through:

Community Infrastructure Planning Framework

Project Management, Annual Budget, Capital Planning and Delivery

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Open Space Open Space Waterways Waterways Precinct Boundary Precinct Boundary Activity Centres Activity Centres

Gordon GordonStreet Street

Rosamond RosamondRoad Road

Ashley Street Ashley Street

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The guiding principles respond to community feedback and the key drivers and help to put the community vision into action.

Outcomes Focused and evidence based planning

One of the less densely populated precincts at 2,664 people per square km.

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Ten guiding principles, categorised as six planning principles and four design principles, have been developed to guide Council’s approach to the planning and delivery of community infrastructure.

People aged over 70 years in are forecast to increase over 264% (more than 5,100 people) from about 1,900 in 2026 to nearly 7,000 in 2046.

11 00 Raleigh Road Raleigh Road

Guiding principles

Council’s vision is for community infrastructure in Maribyrnong to be a network of high-quality, welcoming and accessible places where people of all ages, abilities and backgrounds can connect, learn, create and thrive.

While short term solutions that respond to immediate pressure will – at times – be required, long term planning will ensure the projects delivered address the highest priority needs.

North Precinct

Vision

Planning principles

Our vision for community infrastructure across Maribyrnong

Council is proud to represent a municipality filled with important and significant Aboriginal history. It acknowledges the Traditional Custodians of this land, the Kulin Nation, and acknowledges the rich culture and considerable contributions Aboriginal and Torres Strait Islander Peoples have made and continue to make to this City.

Date published: September 2026

maribyrnong.vic.gov.au

Successful implementation of the Framework will require ongoing monitoring and reviewing to ensure it is achieving its purpose. Monitoring will examine the extent to which:

The Guiding Principles are being applied to Council's community infrastructure decisions The Planning Process is effectively identifying and prioritising projects that reflect community needs and deliver tangible benefits, and Council is working towards achieving its vision for community infrastructure.

Figure 3 City of Maribyrnong Community Infrastructure Planning Process

The Framework will be reviewed periodically to ensure it remains relevant to the City of Maribyrnong's changing demographic, legislative and financial context. A review stage is built into the Planning Process so that each iteration builds on and improves the last. Reviews should also be triggered by significant changes in legislation, policy or service standards that materially affect the scope or direction of the Framework.

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Have your say

Meet Jessie. Artist. Weaver. + Westie.

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Every perspective helps us make better decisions for the people who live, work and play here.

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Your community.

Your festivals. Get out there

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Advocate. Champion + Detective.

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Get Active Today

What’s on | Residents | Contact us

Your guide to staying active in Maribyrnong 2026—2029 | Info session

Maribyrnong Triennial Arts Partner Funding

We're excited to invite you to an upcoming information session for the Maribyrnong Triennial Arts Partner Funding 2026–2029. This is a wonderful opportunity to learn more about the funding program, ask questions, and find out how your organisation could benefit from a three-year arts partnership with the City of Maribyrnong. At the session, we'll be covering:

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• An overview of the Triennial Arts Partner Funding program • Eligibility criteria and how to apply

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• What we're looking for in a funding partner

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• Q&A with the Arts and Culture team

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We'd love to see you there. Places are limited, so we encourage you to register your interest as soon as possible.

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Visit the website

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Date: Saturday 24 July Time: 12:00 PM Location: Footscray Civic Centre

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Customer first strategy

How we’ll help our growing community 01

Make it easy to access services & get things done

By doing what we say we will do

Taking care and responsibility in our work and services

Always be fair, open and inclusive

Our goal is simple: to help you.

Customer first strategy

02 You will be informed if something changes or is delayed.

38% Of our residents are born overseas.

Service quality will feel consistent, regardless of department or location.

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Outcomes will be clearly explained so you understand what has been done.

City of Maribyrnong

loc

Artist. Weaver. + Westie.

Meet

We do what we say, and we do it on time. You will receive realistic timeframes when you lodge a request.

That means services that are simple, clear and reliable. You can access what you need, understand what will happen next, and feel confident your request will be handled fairly and respectfully.

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City of Maribyrnong

Kerrie.

Customer first strategy

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Top countries of birth (excluding Australia) are: Vietnam United Kingdom India New Zealand

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China

Advocate. Champion. + Detective.

Image: Kerrie Forber Maribyrnong local

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Coming to Maribyrnong Civic Hub

How to deal with barking dogs

Free childhood immunisations and Maternal and Child Health checks

Vaccinations are free for children and are given at important ages.

City of Maribyrnong Maternal and child health (MCH) appointments include regular health and development checks from birth to school age at important stages. Our qualified nurses provide safe, caring support for you and your family. If you need language support, an interpreter can be arranged.

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How to book Call 03 9688 0501 or scan the QR code

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Everything that makes our corner of the city worth celebrating.

It’s never too late to learn to ride

The best of the west

Night Noodle Market Friday 14 and Saturday 15 June 5pm – 10pm

Free entry Civic Square, Footscray

Join us for a night of food, culture and community.

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Everything you need in one place

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From waste collection to planning permits, we're here to make everyday life a little easier — whatever you need, whenever you need it.

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Come hungry.

Leave connected.

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Everything that makes our corner of the city worth celebrating.

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Sustainable Living Festival

10AM—6PM 24 AUG

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Everything that makes our corner of the city worth celebrating.

Maribyrnong Artist Residency

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Brand in application

City of Maribyrnong

Layout inspiration A4 covers

20 –

6 02

20 5– 02

Annual Report

City of Maribyrnong

2026–2027

Council Plan

City of Maribyrnong

Health & Public Wellbeing Plan

30 20 6–

2 20 Community-Engaged Program Guidelines

Business Elevate Program Guidelines Concept only

Small Business Applicants for Vouchers

City of Maribyrnong

Maribyrnong Artist Residency

City of Maribyrnong

People and Participation Strategy 67

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Layout inspiration Billboard

Concept only

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Layout inspiration Billboard

Concept only

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Layout inspiration Bus shelter

Concept only

City of Maribyrnong — Brand Guidelines

Brand attributes

Logo

Brand architecture

Visual language

Brand in application

Layout inspiration Out of home

Concept only

Thank you For more information please contact: Media and Communications communications@maribyrnong.vic.gov.au