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Issue 5 • October/November/December 2014

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Monadnock The region’s voice of small business & entrepreneurship

Monadnock

MONADNOCK The region’s voice of small business & entrepreneurship

PLUS:

Makerspaces: If You Can Dream it, You Can Make it

Local investors for local business on the horizon? Find a local meeting space! Is your business brand infringing a trademark?

& More! 1

October/November/December 2014

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Monadnock Small Business Journal

C O N T E N T S FEATURES MONADNOCK

Investing in Local Businesses: Is it Possible? Makerspace to Land in Keene

16 18

EDITOR’S NOTE: Our 1-Year Anniversary!

MSBJ GIVEAWAY: LaunchingU 4 THE JOURNAL’S CONTRIBUTORS

TALK OF THE TOWN 6 CALENDAR OF EVENTS

COLUMNS BUSINESS SECURITY: Are You Ready for the Unthinkable?

IN YOUR BUSINESS: Trademarks 101

THE GREEN SCENE: Dwell Earth

THE BUSINESS NEXT DOOR: Music Together

HINTS FROM HELAINE

LISTINGS Meeting Spaces

Business Directory

ON THE COVER... Supporters of Make It So, the planned new makerspace in Keene, gather at the proposed location for the business at 12 Eagle Court for a photoshoot. Story on page 18. Photo: Ed Thomas Photos: (top to bottom): Mt. Monadnock, Keith McKane; Keene’s makerspace supporters, Ed Thomas; trademark, Dreamstime; earth block house, courtesy Dwell Earth, money tree, Dreamstime; Nancy Salwen, courtesy Nancy Salwen.

October/November/December 2014

Editor’s Note ... MONADNOCK

Happy Anniversary ... to Us! One year ago this month I launched this magazine with little more than a hope that I was filling a void in the region for small business owners and entrepreneurs. My dream was that the magazine would give a voice to the Monadnock Region small business owners who toil quietly, steadily and creatively to make a difference in the community and in their own lives (since many of us would rather work for ourselves than anyone else). For a new business startup, the first year is the most critical: It is sink or swim, make or break time. I am happy to say that we are swimming! I am so thrilled by how well the Journal has been received by YOU, the small business owner, this past year. Thank you. I couldn’t have done it without your support! There are so many great stories to tell and I’m happy to report that we will be expanding in 2015 to make room for even more of your news, information and great business stories. So happy one year anniversary ... to the Journal and to us ... the small business community of the Monadnock Region. ~ Marcia

MSBJ GIVE-AWAY! Win a Career Coaching Session with ...

Enter to win a career coaching session for yourself ... or gift it to a college student, new graduate or early career professional! Ninety minute individual session either face-to-face or via Skype or phone, and focused on your questions or concerns. Value $150.00. This is an individualized career coaching session with Susan Hay, founder of LaunchingU LLC. Susan has more than 30 years’ experience as a therapist, coach, executive recruiter and HR executive. For a chance to win, subscribe to MSBJ’s free e-newsletter. Visit our homepage to subscribe: www.MonadnockSBJ.com. Drawing will be held on Dec 31, 2014. Good luck! 4

Monadnock Small Business Journal

Issue 5 • October/November/December 2014 PUBLISHER

Backporch Publishing, LLC

EDITORIAL

EDITOR: Marcia Passos Duffy CALENDAR: Jillian Garcia-Miner CONTRIBUTORS: Terry Choate, Rich Grogan, Helaine Iris, Becky Karush, Lisa N. Thompson, C S Wurzberger

PHOTOGRAPHY

Keith McKane, Ed Thomas

DESIGN

Salwen Graphic Design

ADVERTISING SALES

Jeanne Morin, 603-345-5737

Monadnock Small Business Journal 16 Russell Street, Keene, NH 03431 603-369-2525, info@MonadnockSBJ.com www.MonadnockSBJ.com Monadnock Small Business Journal is published quarterly by Keene, N.H.-based Backporch Publishing, LLC. It is distributed throughout the Monadnock Region the first week of January, April, July and October. Monadnock Small Business Journal is a business-to-business publication that highlights news about the Monadnock Region’s small business community including start-ups, business success stories, local expert advice and features about emerging trends. This publication is copyrighted. No part of this publication may be reproduced without written consent. The views expressed in Monadnock Small Business Journal do not necessarily reflect the views of its advertisers, publisher or editor. While every effort is made to provide accurate information, Backporch Publishing, LLC assumes no responsibility for any errors or omissions.

CONTRIBUTORS Terry Choate is a lieutenant with the Jaffrey Police Department, team commander of the Monadnock Regional Special Response Team, and president of Blue-U Corporate Resources, a company specializing in training corporations, education institutions and healthcare facilities in violence prevention. www.Blue-U.com

Rich Grogan is the regional manager of the New Hampshire Small Business Development Center for the Monadnock Region, which offers no-cost, confidential business advice to startup or expanding businesses. rgrogan@ keene.edu, 603-358-2602.

Helaine Iris is a life and business coach who has been featured in numerous publications including “O” The Oprah Magazine. She’s helped many entrepreneurs make a difference in the world, accelerate their professional success and achieve more complete and fulfilling personal lives. www.pathofpurpose.com Becky Karush is a freelance writer specializing in biography, early childhood health and agriculture. She also writes for national and international clients including Reader’s Digest International and the Tasha Tudor Museum. She lives in Swanzey with her writer husband, toddler son, and one-eared, high strung dog. Ed Thomas has been a professional photographer for more than 30 years. He produces photography for clients throughout New England for the advertising, architectural, industrial and editorial markets. He is also an avid nature and historical photographer. www.edthomasphotography.com

Lisa N. Thompson is an attorney at Manchester-based Hage Hodes, P.A. and focuses her practice on assisting small start-up businesses and private companies in developing costeffective brand strategies, and counseling clients on strategic brand management and protection. www.hagehodes.com C S Wurzberger, a.k.a. “The Green Up Girl,” is on a mission to provide people with inspiration, motivation, resources and simple action steps so they can enjoy living a greener lifestyle. Check out her Podcast, Greener by Choice on iTunes where she looks at green issues and spotlights green movement leaders. www.TheGreenUpGirl.com

October/November/December 2014

TALK OF THE TOWN

Your guide to business happenings in the greater Monadnock Region pHR Compliance 101, LLC Celebrates 13 Years in Business FITZWILLIAM — HR Compliance 101, LLC celebrated 13 years in business in September. The company, which has been helping businesses craft productive, safe and regulatory-compliant workplaces since 2001, works with organizations throughout New England and Florida. “Our goal is to reduce voluntary turnover to zero percent,” says Paula Mathews, owner of HR Compliance 101. “We also work to identify and resolve workplace hazards so there are no accidents, resulting in lower workers’ compensation rates.” Other goals for Mathews’ clients involve creating excellent employee relations, compliance with state, federal and OSHA regulations, and a stable foundation for growth with defined policies, procedures and handbooks.

HR Compliance 101 works with companies in the construction trades, manufacturing, retail, funeral, software development, building supplies, professional services, food and financial industries. President Paula Mathews brings more than 35 years of experience to HR Compliance 101, including 14 years as a human resource manager for a major corporate division with 260 employees. Mathews has an undergraduate degree in education and is certified to train in forklift safety and other industry programs. A frequent speaker at conferences, Mathews has been an instructor for Hannah Grimes Center since 2010 and is a board member for the Greater Peterborough Chamber of Commerce. Look for her “Lunch ‘n Learn” workshops at the Peterborough Chamber and Hannah Grimes this fall. Learn more at: www.hrcompliance101.com pBlais Joins Lynn C. Rust, CPA PC SWANZEY — Jonathan Blais, CPA, has accepted a position as partner at Lynn

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C. Rust, CPA PC. Blais had worked part time for the firm over the past four years. Lynn C. Rust, CPA PC is a full service CPA firm serving the community for the past 21 years. In addition to administrative duties, Blais will work with clients on tax matters, audit engagements, QuickBooks training and business consultations. His previous experience includes: executive director at The Woodward Home in Keene (since 2011) and Woodward business manager (since 2006). Blais will continue his involvement with The Woodward Home as a member of the home’s board of directors. Blais, 32, earned his MBA in small business and entrepreneurship from Plymouth State University in 2006, is licensed as a CPA in New Hampshire, and is a Certified QuickBooks Pro Advisor. Jonathan lives in Keene with his wife, Melissa Johnson. Learn more: www.lcrcpa.com

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Monadnock Small Business Journal

agent, Arts Alive has facilitated bringing the Monadnock International Film Festival into being, and sustaining Art Walk. Arts Alive is also working with Discover Monadnock, a web project and collaboration between Arts Alive and Monadnock Travel Council, to brand the Monadnock Region as a destination for arts and culture, nature, heritage and spirit. “I look forward to developing relationships across the region with artists, businesses, and other organizations and individuals who value being a part of this culturally rich area,” says Gelter. Learn more at: www.monadnockartsalive.org

pArts Alive Appoints Director KEENE — Arts Alive has appointed Jessica Gelter, of Brattleboro, Vt., its new executive director, replacing Kate Dean, who held the position for two years. Gelter comes to Arts Alive as an experienced leader in arts organizations in Vermont with five years of professional marketing experience specifically for nonprofits in the New England region. The Arts Alive mission is to enhance quality of life by advancing arts and culture in the Monadnock Region; the organization works to facilitate communication among arts organizations and with the larger community. Among Arts Alive projects are: A Choral Alliance, which is a link among the many choral groups for scheduling and mutual support; an artist-to-artist group, which facilitates skill and knowledge sharing. As a fiscal

pNew History Magazine to Debut PORTLAND, Me. — Rediscover New England, a series of magazines created to celebrate local history in various regions of New England, will launch its annual Southern New Hampshire issue this fall. The Maine-based publishing company has already launched New Hampshire Seacoast and Lakes Region

editions. Free to the public, each issue of Rediscover will contain historical stories, narratives, art and photography, personal stories, and quirky tidbits of history. “This magazine is built on the strength of the small,” says editor Rosanne Alexandre-Leach, “we’re here to celebrate our community’s history, create opportunities for our local writers and artists, and support our neighborhood businesses.” If you have a story to tell, an interesting family history, or old photographs to share, contact Rediscover the USA at editor@ rediscovertheusa.com. Learn more at www.rediscovertheusa.com Talk of the Town continued on page 8

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October/November/December 2014

TALK OF THE TOWN pScholarship Money Available for Hannah Grimes Business Programs KEENE — Scholarship money is available to help fund the cost of the Hannah Grimes Center’s business education programs and workshops. While many of the nonprofit’s educational programs are free, some do require a fee or tuition payment to participate. The scholarships, which will pay up to 75 percent of the cost of required fees and tuition, is to help defray the cost of attending for individuals with low-to-moderate income. Scholarships are available for the following programs: the 3-Month Entrepreneur Project: Be Your Own Business Owner; the 6-Month Entrepreneur Project: Business Start-Up Program; and other select workshops such as Mastering

Social Media and Turning Your Brand into a Marketing Dynamo. Learn more on how to apply for the scholarship money at www.hannahgrimes.com or call 603-352-5063. pHannah Grimes Center Awarded Two Grants Totaling $17,000 KEENE — The Hannah Grimes Center, located at 25 Roxbury Street has been awarded two grants to further its mission to support the development and growth of local entrepreneurs, and to support the Center’s Key Partner Program. The first grant for $10,000 was awarded by the Citizens Bank Charitable Foundation. The second grant, for $7,000, was awarded to the Center by People’s United Community Foundation, the philanthropic arm of People’s United Bank. To learn more about the Hannah Grimes Center and the services this nonprofit organization provides in the local small business and entrepreneur community visit: www.hannahgrimes.com

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pFroling Energy Moves to Larger Quarters in Peterborough PETERBOROUGH — Froling Energy has moved to 590 Hancock Road, the previous home of a Waste Management transfer station. The move consolidates the energy company’s shop location in Jaffrey and their business offices, previously located in the Monadnock Center for History and Culture in downtown Peterborough. The new site, which will also house a new biomass fuel production facility, will produce “dry wood chips” that are being used in an increasing number of businesses in southwest New Hampshire, according Froling Energy’s president Mark Froling.

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Monadnock Small Business Journal

“This is a big advance for our company. I am proud of our growth,” says Froling. The company now employs 12 in the field installing wood pellet and dry chip boilers in schools, churches, factories and homes throughout western New Hampshire and eastern Vermont. The company also has an office staff of four who support the boiler installations, fuel production and service work. “Dry wood chips are a common fuel in northern Europe today where they are used to heat large buildings such as hotels, schools and hospitals,” notes Froling, who adds that dry wood chips are more economical than wood pellets. “In large volume (dry wood chips) justify the more expensive infrastructure that is required.” Froling adds that his company will be the sole provider of precision dry chips for biomass boilers in New England. In the past six years Froling Energy has installed a total of 122 fully automatic biomass boilers with a total output of more than 93 million BTUs, says Froling. Most of these are fueled by wood pellets produced in Jaffrey. Some of the

local sites include Whelen Engineering (Charlestown, NH), Historic Harrisville, Dublin School, Mascoma High School (Canaan, NH), and the Peterborough Town House. Learn more at: www.FrolingEnergy.com pPrimerica Opens Keene Office KEENE — Matthew Snow, a regional vice president with Primerica, Inc. (NYSE:PR) has opened an office in Keene located at 310 Marlboro Street. Primerica is the largest independent financial services marketing organization in North America. “Our goal is to help ordinary families prepare and execute sound financial decisions for their future,” says Snow. Contact Snow at 603-237-1344. Learn more about Primerica: www.primerica.com

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pYEA! Comes to Keene KEENE — The Young Entrepreneur’s Academy (YEA!), a nationwide program that transforms middle and high school students into entrepreneurs, will be offered in Keene. Greater Keene Chamber of Commerce is partnering with Keene State College and YEA! to bring this successful program to the area. Classes will meet January through June for three hours a week; applications for the program will be accepted from students in grades 6 through 12. Over the course of the program students will: brainstorm ideas, write a business plan, interact with business professionals, pitch their plan to potential investors (in the spirit of “Shark Tank”), obtain funding, legally register their business, participate in a trade show and launch their business into the real world. Tuition for the program is $495; scholarships are available based on merit and need. For more information contact Meredith Speranza at 585-429-0562.

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October/November/December 2014

BUSINESS SECURITY

Tips on Keeping the Workplace Safe Is Your Business Ready for the Unthinkable? By Lt. Terry Choate

hile we train for safety and protocol for fire-related incidents from our first day in school, and continue this training for the balance of our lives, few businesses realize that very few people are killed in the workplace by fire or fire-related incidents. But did you know that the rate of injury and death due to workplace violence is quite high? In fact, according to the Occupational Safety and Health Administration (OSHA) workplace violence is the second leading cause of death for males on the job (just behind driving related incidents), and it is the leading cause of death in female workers. As a business owner the law requires you to provide a safe and secure workplace, including providing safety for workers during incidents of violence or an active shooter incident (under the OSHA “General Duty Clause”).

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Monadnock Small Business Journal

Train: This is what is really going to give your employees the best chance for safety in a workplace violence or active shooter incident. Why? Because training creates an opportunity to gain “experience.” Training must include the creation of “understanding” of both the incident and the perpetrator. It’s easy to teach someone how to do something and tell them what they need to do. What is critical, however, is that workers understand why they are doing what they have been trained to do. This understanding more closely resembles “experience.” And we all know that we get better with experience. In essence, effective training must include a good combination of classroom and practical, live, realistic drills and scenarios. Again, the drills need to be as realistic as possible in order to be effective. p Terry Choate is a lieutenant with the Jaffrey Police Department, team commander of the Monadnock Regional Special Response Team, and president of Blue-U Corporate Resources, a Hancockbased company specializing in violence prevention.

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October/November/December 2014

IN YOUR BUSINESS

No-nonsense advice from the local experts

IS YOUR BUSINESSES BRAND AT RISK FOR A LAWSUIT? By Lisa N. Thompson

strong brand can be your business’s most valuable asset. And that strong correlation between a brand and business success means that small business owners invest a lot time and money developing and promoting the perfect brand, logo or name. That includes printing up business cards and promotional materials, and developing a website using that business name. But rarely will a business owner stop to think that a carefully chosen business name may infringe another third-party trademark. Infringing on another business trademark is an area that the average entrepreneur ignores until it is too late. That is until the shock of a “cease-and-desist” letter arrives in the mail. Failing to search properly for existing trademarks prior to creating a business is one of the costliest mistakes a small business can make. It is the leading reason small businesses receive cease-and-desist letters for trademark infringement. But this significant risk to your company — and your livelihood — can be avoided. Before a business owner adopts a new brand, company name, logo, slogan or trademark, he or she should first make sure that no one else is using it — or something similar — by conducting a comprehensive clearance search.

Registering name with state is not enough

Have you registered your trade name (also known as an “assumed name,” “corporate name,” “fictitious name” or “doing business as” or DBA) with the state? If so, that’s great … but it is only the first step. But don’t think you are completely protected because you have complied with all the registration requirements of the local Secretary of State for a trade name. Note that the state corporate registry does not analyze or search to confirm if your trade name conflicts with an existing trademark. When approving your trade name, the state merely ensures the name does not conflict with any other companies listed in that specific state’s database; it also ensures that any new business names are distinguishable from your name in that specific state.

A trade name is NOT a brand name

It is also a mistake to assume that by registering a trade name with the state corporate registry you are registering that name for use as a brand name. This may come as a surprise to many business owners, but legally, a trade name alone does not provide you with unlimited rights to use that name or even provide you with any brand

Monadnock Small Business Journal

protection. A trade name is not considered a trademark unless it is used to identify a product or service. Obtaining a trademark registration is a separate procedure and is available at the state or federal level. Often new business owners are confused by the overlap with respect to trade names and trademarks; this is particularly confusing when a company name can function as both a trade name and a trademark. We are all familiar with company names that function both as a brand for goods or services and as an identifier of a company. For example Microsoft, Apple and Coca-Cola all identify as corporate names but they are also brands that are used to identify their products and services.

The consequences of failing to research

I have worked with countless business owners who have failed to conduct research prior to adopting a trade name and had to spend a lot of money re-branding and sometimes even defend against costly litigation. Most of the time these businesses were unaware that they were infringing a third-party’s trademark rights. The consequences of failing to research, or of conducting an inadequate search, can be drastic and irreparably damage a business. A court would usually find that a trademark was deliberately infringed if the trademark were registered on the Principal Register of the United States Patent and Trademark Office (USPTO). A well-intentioned business owner can inadvertently violate trademark law by unwittingly choosing a trade name that conflicts with a federally registered trademark. To avoid this costly mistake, I advise all small business owners to search for conflicting trademarks early — before even thinking about spending a dime on marketing and rolling out a product. By being cautious early, you can avoid headaches later. Remember: Ignorance of the law is not a defense. The law imposes a duty on you to avoid infringing the trademark rights of others when you begin using a new trademark.

Steps to take

The best time to conduct a search is prior to creating your business entity. Determining the depth and scope of such a search will depend on the type of business you will be conducting, the geographic and business area(s) you are likely to expand into, and whether your name is “confusingly similar” to existing trade names and trademarks. This means: would consumers think that your goods and/or services are related to the other company? Here are a two simple steps you can take immediately: 1. Search the United States Patent and Trademark Office database online at www.uspto.gov to see if there exists similar registered trademarks or pending trademark applications with names similar to your proposed trade name. 2. Do a basic Internet search of the proposed trade name. If the name you are thinking about for your business has a common word that brings up a lot of results, add specific keywords that are relevant to your business. If the search brings up domain names and websites for businesses that are conducting business similar to yours, you should consider choosing a different name. While these two steps may not be sufficient to assess the use of your proposed name, you can get a picture of any potential conflicting names. It is important to note that large companies

with famous trademarks can be very aggressive in enforcing their trademark rights, and if you choose a trade name or trademark that is likely to be confused with their mark, I can guarantee you will be hearing from their lawyers. It is vital to conduct an adequate search not just before launching your business, but before finalizing your business plan. Business owners who fail to search — or who search inadequately — risk wasting significant sums invested in a brand that they may be forced to abandon because of the prior rights of an earlier trademark owner. p Note: This article is for informational purposes only and does not establish an attorney-client relationship.

Lisa N. Thompson is an attorney at Manchester-based Hage Hodes, P.A. and focuses her practice on assisting small startup businesses and private companies in developing cost-effective brand strategies, and counsels clients on strategic brand management and protection. Prior to moving to private practice, Thompson’s extensive experience included working in-house at several Fortune 500 companies where she prosecuted and enforced major consumer brands and famous marks such as Clifford the Big Red Dog®, Harry Potter®, Mattel®, Barbie®, Matchbox®, 3M®, Post-it® and Scotch®.

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Monadnock Small Business Journal

THE GREEN SCENE

How local businesses are greening up by C S Wurzberger

Building a House from Dirt

ob and Adam De Jong from Swanzey-based Dwell Earth are a father and son team on a mission: to deliver innovative building solutions utilizing compressed earth blocks to communities throughout the world. Yes, you read that correctly, building blocks from the dirt you are standing on. This local business exists to help address critical world housing shortages; it merges innovative technologies — which improves upon age-old earth construction methods — with sustainable business and job creation for the transformation of global communities. How does it work? We asked Bob and Adam De Jong about the process. What is the first step in creating a house from dirt? We equip and educate organizations and local people on how to convert dirt into building blocks and then create quality structures from compressed earth blocks. Why use dirt? Dirt is readily available in every community around the world, it is right beneath your feet, and with the proper mix of clay, sand, and only eight percent cement, these compressed earth blocks exceed compressive strength requirements for cement blocks in the United States.

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Why build with earth blocks? Earthen structures are strong, cost effective, comfortable and are made with local sustainable “true green” materials. It is a fact that 2 billion or 30 percent of the earth’s population live in earthen structures, many have lasted for centuries. What can be built with earth blocks? You can build a wide variety of structures from low cost to upscale including homes, public and commercial buildings, schools, churches, clinics, stores, security walls and much more. For more information, visit www.DwellEarth.com. Dwell Earth structures have been constructed in South Africa, Malawi, Mozambique, Mongolia, Iraq, El Salvador, Nicaragua, Peru, Chile, Haiti, Liberia, Rwanda, Uganda, Uruguay, Guatemala, Saudi Arabia, Canada and Honduras. p C S Wurzberger, The Green Up Girl, is on a mission to provide people with inspiration, motivation, resources and simple action steps so they can enjoy living a greener lifestyle.

October/November/December 2014

GROWING INVESTMENT in LOCAL BUSINESSES: Is it Possible? By Rich Grogan Rich Grogan is the regional manager of the N.H. Small Business Development Center for the Monadnock Region.

he investing landscape today is frustrating for both the investor and businesses. For the investor, it is difficult to find suitable investment options in the current low-interest, post-recession environment. Banks are secure, but pay low interest rates; the stock market has been on the upswing, but some consumers are wary of investments in stocks given the turmoil in 2008 and beyond. Even if one invests in stocks, the prevailing logic is to invest for the very long-term (e.g., retirement). Further, remember that we aren’t too far removed from all-out crisis mode, where wealthy investors actually paid the U.S. government to be able to invest in bonds. And what about those of us who want to invest money locally — in friends and neighbors who own local businesses? How does someone start? For businesses, the struggle continues to find financing options post-recession to fuel growth and expansion. Combine the balance sheet-wrecking recession with tightened credit standards, and it remains a challenging climate for even promising businesses. This is especially true for startup businesses and those in the early stage of a business: these businesses may not fit banks’ lending criteria for one reason or another. These “unbankable” businesses typically turn to sources such as friends or family members, personal loans, credit cards or “bootstrapping” (that may combine all of the above with a little Yankee ingenuity).

Hope on the horizon However, it isn’t all doom and gloom because an exciting landscape of alternative lending has emerged: Online crowd funding and peer-to-peer lending options have provided some much-needed funding alternatives for startup businesses and special projects. But, wouldn’t it be even better to have an official local economy of lending options? For example: Wouldn’t it be ideal to link local investors with local businesses that need investment? Earlier this year, I wrote a blog post for the Hannah Grimes Center that touched on this topic, and proposed a new organization that could seamlessly connect local investors with local businesses that need investment. In it I wrote: “ … it is apparent to me that there ought to be a clear pathway for businesses with solid potential to seek investments from community members. Such a process — in my mind — shouldn’t be drastically different from seeking a loan from a bank, and thus should include a business plan, financial history and projections, etc. And risk should equal reward — a long-established business with steady growth should return a lower percentage than a riskier start-up embarking in a new industry … Right now, this type of 16

Monadnock Small Business Journal

investment exists in pieces but requires connections and the right timing. As such — according to conversations I have on a regular basis — our community is interested in creating a process similar to that described above, which also invites participation from all socioeconomic strata. That is, you should be able to invest $500 or $500,000.” This idea seems so simple and makes so much sense, While some right? But since I wrote the blog vehicles do exist post, and started the process of finding out if this kind of local to allow small investment is possible, I have investment uncovered some roadblocks. amounts for Most of the obstacles have to do with Securities and Exchange small businesses, Commission (SEC) rules.

the regulatory landscape does not clearly provide pathways for large-scale community investments ... yet.

Accredited vs. non-accredited I am going to make an assumption that most of us are not considered — by SEC definition — “accredited” investors. That is, we do not meet certain SEC-derived wealth metrics to allow us to be able to risk losing funds in a securities investment; the majority of us are “non-accredited” investors, and certain types of investments are simply not accessible to us. Similarly, businesses are prohibited from advertising securities available for investment without a lengthy (and some would say cost prohibitive) registration process with the SEC. There are exemptions to these SEC regulations, including what’s called “Direct Public Offerings” (DPOs). But DPOs are still an expensive and arduous process, and so practically unavailable to many small businesses. Alternative financing an answer to the non-accredited investor I believe the impetus behind the development of alternative lending sources — such as peer-to-peer lending (P2P) and crowd funding — is to allow non-accredited investors the opportunity to participate in investing locally; investing in securities sold by small, local businesses. But these types of lending options are not without controversy. Much of the press that has been dedicated to “alternative” lending sources, such as crowd funding, focuses on the ongoing debate over the restrictive nature of who can and cannot invest in small businesses; that is, “accredited” versus “non-accredited” investors. For more on the debate, Google “crowd funding and SEC.” And for an official definition of an accredited investor visit

the SEC website page at: www.sec.gov/answers/accred.htm. The answer to this controversy has been the JOBS Act, which became law in 2012. A short history of SEC regulations and the JOBS Act In the JOBS Act, there were multiple provisions to release some of this accredited versus non-accredited anxiety. The idea at the time was to create a regulatory environment that would allow non-accredited investors to invest in small businesses, in part to give those small businesses another avenue for raising money given the new lending environment. While this type of investment is a terrific idea, those regulations are still bogged down in public comment, revision and the machinations of policy implementation. As a result, in the interim, a new landscape for alternative investing has grown up, but not in a linear, lock step, easy-to-understand way. Rather, we have some companies (e.g., Gust) that have developed online platforms to give small businesses that want to find investors a way to reach out to more accredited investors. By contrast, there are other companies (e.g., Prosper) that focus on P2P, offering a platform where anyone (including non-accredited investors) can lend money to a person who runs a business, as a personal loan. These companies are vastly different from “crowd funding” sites (e.g., Kickstarter or Indiegogo) that businesses use to obtain financing. However, in crowd funding, individuals aren’t lending money or investing equity. Rather, they are trading a donation in return for a specifically non-monetary “perk” (reward). A big difference. So … any chance for local investing in the Monadnock Region? It would be nice to tidy up this article by providing a link between interested investors and businesses via a website or some other platform, whereby investors could deploy capital locally, and unbankable businesses could seek funding from their neighbors at a reasonable cost. However, while some vehicles do exist to allow small investment amounts for small businesses, the regulatory landscape simply does not clearly provide pathways for large-scale community investments (both accredited and non-accredited investors) into businesses without a significant front-end expense. However, this does not mean that it will never be the case. As with any governmental process, there is an opportunity for everyone to get involved with the SEC’s regulatory process by commenting. And, there is no reason that anyone cannot get involved in this issue by working with NH’s legislators to determine a regulatory approach to this issue on a state level. In the meantime the SEC hopes to finalize its rules later this year, which at least means that we will all know where we stand. And we can have a good sense of how we can move forward. p

October/November/December 2014

If You Can Dream It ... You Can Make It The makerspace movement finds its way to Keene By Becky Karush / Photos by Ed Thomas

magine a place where artisans can share their creativity, wisdom and tools. Where a young inventor can run his or her ideas past an experienced metal worker. Where a bike repair aficionado can work and inspire the designs of a jeweler soldering earrings two doors down. In that same space, imagine they all can create products that are not only from the heart, but are also marketable. “Growing up, my most precious possession was my imagination,” says Johnny Bolster, the driving force developing Make It So: The Monadnock Makerspace, an artisan-focused workshop and retail space in Keene. “But as I got older, that started to fade. Through high school and into college my imagination became secondary and I almost forgot I had it.”

A passion for product design

Bolster pursued a degree in education at Keene “Johnny Bolster, the State College, but driving force behind quickly realized Make It So, likens makerspaces to that he didn’t a melting pot want to become of know-how a teacher in the and skills. traditional sense. “I like product design,” he says. “I am very interested in tearing things apart and learning how things work.” Bolster eventually did earn a degree at Keene State College’s Sustainable Product Design and Innovation program. And at the same time, he rediscovered his imagination. “Through product design, I realized my number one asset is solving problems and dreaming of what could be,” says Bolster.

A Keene idea hatched

Above: Supporters of the new makerspace in Keene.

The author of this article, Becky Karush, is a freelance writer from Swanzey. 18

Monadnock Small Business Journal

Bolster, who works as a volunteer in the college’s Ideation Lab, is now dreaming about a local makerspace, where artisans can work together to solve problems and create salable products and technical processes. “There are so many skilled individuals who are working alone in their shops,”

notes Bolster. “I’d like to create a central hub where all those professionals, working side by side, can experience a synergistic effect. Being able to work in a vibrant environment can be mutually beneficial.”

A place for business and art

Bolster not only wants to develop a space where people can work together. He also wants that space to be a place for artisans to build cooperative relationships with existing businesses in the region. “Many local businesses have equipment that is outdated but still usable,” he says. “They could loan, barter or donate it to our establishment and make it available to the greater public. It could give people exposure to high-end equipment and get them some kind of training.” In addition, Bolster points out, a business that needs a piece of expensive equipment only for a particular process could justify the purchase cost by having the makerspace in mind. The equipment could be housed at the makerspace and the business could use it on a scheduled basis for its own production, perhaps recouping costs as others rent it. Zach Luse, owner of Paragon Digital of Keene and a supporter of Make It So (MISO) says that makerspaces take on a life of their own, and each one is geared toward the community it serves. “Some are into robotics. Others, such as the one in Portsmouth, are into building custom bicycles,” says Luse. How Keene’s makerspace will evolve is up to the community that uses it. For Luse, he plans to help as an advisor to the project as well as a customer once the makerspace is operational. “I love tinkering with things and I don’t have enough garage space,” he says. Luse also sees the space as an incubator to start new businesses in the region. “It lowers the barrier for entry for a new business,” he notes. “Entrepreneurs can use the space to start a business without all the upfront costs of buying equipment and insurance. I think that the space can spark some exciting businesses in the region,” he says.

A home for the idea

Bolster has his eye on 12 Eagle Court in Keene for the new makerspace; it is a partially condemned, 8,000-square-foot building on the edge of an area of Keene that once was home to a dirt parking lot and is now the center of a very successful downtown revitalization. The Monadnock Makerspace could include residential units as well as a collaborative work environment, says Bolster, which is meant to consolidate and facilitate creativity and efficiency. He likens the space to a melting pot or repository of know-how and skills. Bolster also hopes to encourage “natural learning,” in which people learn at their own pace through observation, mental imagery, imitation, trial and error and practice. He believes a makerspace is the perfect place for natural learning to prosper.

Crowd sourcing underway

But first, Bolster needs to raise the funds necessary to make his vision a reality. He is in the process of starting an online fundraising campaign to raise the $30,000 needed to upgrade the building for full business activity. “It’s important that our aspiring entrepreneurs be confident in MISo’s ability to flourish within a self-sustaining business model, independent of third party funding.

We must be an example that, with sufficient user support alone, success is possible,” says Bolster. If it gets off the ground, the makerspace will be a for-profit venture, relying solely on dues, storage and space rental, and consulting fees and revenue from new business spin-offs. Dues will range from $45 for a five-day pass to $150 a month for 24/7 access with options in between to suit a member’s needs. In the meantime, Make It So will begin by offering basic services such as classes, a tool lending library, as well as studio and storage space rental for $2 per square foot per month. According to Makerspace.com blog, five aspects make such endeavors successful: the creation of a network of educators and creators, a project library, a learning lab, training and support, and tools. “My hope is to create a viable community ... a professional environment where people can produce excellent products and develop solutions while also fulfilling the city’s goal of having a live/work space,” says Bolster. “My vision is a more ecological, sustainable approach to innovation.”

What, Exactly, IS a Makerspace?

For more information on the Monadnock Makerspace, visit make-it-so.wix.com/miso or join the group on Facebook at www.facebook.com/MakeItSoMakerspace. p

Makerspaces in New Hampshire The state’s first makerspace opened in Nashua in 2011. MakeItLabs, which The Nashua Telegraph describes as “a mix of geekiness, do-ityourself-ism and tool-wielding camaraderie,” is located in a 6,000 square-foot workshop in a former foundry building. Equipment includes a Rotary 9,000 lb. asymmetrical hydraulic lift and a 25Mhz, 2-channel digital oscilloscope. Classes, which are open to the public, range from “3D replicator-printing” to “create your own quadcopter.” Membership costs between $40 and $75 per month. Learn more at www.makeitlabs.com Portsmouth entered the field in 2012 with Port City Makerspace. It offers a woodworking shop, bike shop, plus metalworking, electronics and crafting spaces. Classes include “lock picking workshop” and “intro to bicycle mechanics.” Memberships run from $50 to $200 per month with steep discounts for students. www.portcitymakerspace.com A Peterborough makerspace is in early development as well. After a series of community meetings and a public survey, the lead committee has — as of press time —identified a possible location for the project at 1 Phoenix Mill Lane in Peterborough. Learn more at: www.facebook.com/pages/Peterborough-NH-Maker-Space-Project

Want to Get Involved with Make It So Right Now? Show your support by appearing in the final scene of its upcoming promotional video. Join supporters on October 25 at 1 p.m., 12 Eagle Court for this exciting event!

Nashua’s MakeItLabs, pictured here, has been open since 2001. Photo courtesy MakeItlabs

If “makerspace” is an unfamiliar term to you, you’re not alone; the makerspace movement is only a few years old. It has grown out of a cultural do-it-yourself trend and a widespread push for local communities to create new economic opportunities. In essence, a makerspace serves as a gathering point for tools, projects, mentors and expertise. It is designed to foster collaboration and innovation in both art and manufacturing through the sharing of technology, knowledge and enthusiasm. The goal of the makerspace movement is, as Port City Makerspace in Portsmouth puts it on its website: “to empower hobbyists, artists, craftsmen, aspiring inventors, and do it yourself types from homemaking to light industry to gather and share tools and knowledge in an environment that is friendly and inclusive.” For more information on makerspaces, visit www.makerspace.com

October/November/December 2014

THE BUSINESS NEXT DOOR A snapshot of a local home business Nancy Salwen Music All Around/Fear of Singing Keene, N.H. www.musicallaround.net Nancy Salwen, owner of Music All Around & Fear of Singing, is also a graphic designer, and the designer of the Monadnock Small Business Journal. “Running two creative businesses keeps me busy and very fulfilled,” she says.

Nancy Salwen says her business, Music All Around, is all about community music making. Salwen, a licensed Music Together teacher and program director, teaches early childhood music classes through workshops and in schools. For adults who think they can’t sing — but want to learn how — Salwen has a program called “Fear of Singing: Learn to Sing Even if You Think You Can’t Carry a Tune.” Salwen also leads music improvisation groups for businesses and organizations as team-building activities, as well as for people who just want to do it for fun. What got you interested in teaching people how to sing? Initially, a friend of mine asked me to help her out, so that’s how I got my first taste — and then I was hooked because when you teach a non-singer to sing, you are really opening up a whole world for them, and that is very gratifying. Many people have gotten the idea that they can’t sing because of a bad experience, or because of a comment someone made, and that idea just stuck with them. We’re very vulnerable when we sing — which of course is also what makes it so great — and even just a harsh look can shut us down. All people often need is some help with the basics and a chance to explore their voices so that they can learn to feel and hear how the sounds they’re making relate to the sounds they’re hearing. And then they can have singing in their lives. They can sing around the campfire, at church or with their children, which is a huge deal for people who have considered themselves non-singers. Do you know of an interesting home-based business for this page? Tell us! Email editor@MonadnockSBJ.com.

Monadnock Small Business Journal

Do you ever lead music events in a business setting? Yes! I offer team-building workshops. The fundamentals of all the community music that I facilitate are perfect for team-building and leadership development in any organizational setting. It’s all about discovering, in visceral ways, how to find and then express your most genuine self in a group setting. Many musical exercises and games I use involve a flow of working first as an individual, into working in pairs, and then into groups of fours, eights, and so on, until the whole group is playing together in a unified, creative way. Believe it or not this even works with people with no musical background. It feels kind of like magic but it’s possible because the fundamentals are listening, cooperation, making eye contact and reading each other’s body language, and sharing leadership. Of course these are all the skills that make any organization work. Do you do some of your work from home? I teach singing there. People take private lessons, lessons with a friend, or lessons over Skype. From my home studio I’m able to teach singing to people all over the planet … how cool is that? I also offer singing jams for all my students (kind of like a recital but without the performance orientation), and a drum-percussion circle with music improvisation that is for people of all levels of musical experience — from beginners to professional musicians — all together. All of this stuff is so much fun! In addition, I teach Music Together (for kids and families) outside of my home office at the Mudita Yoga studio in Peterborough, and I run an intergenerational Music Together class at Langdon Place in Keene. I also teach early childhood music in various local schools. I run Fear of Singing workshops in all kind of settings including the Keene Public Library, the Keene Community Music Center, and the Cheshire Medical Center. What has been your proudest moment in your business? I remember during my first Fear of Singing workshop thinking: Wow, I’m really on to something! It was just so magical and mind blowing. Singing together was something these people never thought they could do and here they were doing it … the atmosphere was so trusting and supportive. Everyone felt this connection through the music. It was really beautiful. What is your source of inspiration or motivation? Love of music and love of people. The place where those two things meet never stops inspiring me. What do you do for fun when not working? I love bike riding. Hanging out with my family and friends. Ping-pong. Movies. But mostly I love to sing and play music with people. I’ve been re-learning the banjo (I took lessons as a teenager) and that’s been really fun. Even though it’s what I do for work, music is also what I do for fun. I feel so lucky! p

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October/November/December 2014

HINTS FROM HELAINE Answers to your vexing business problems, by Helaine Iris

Dear Helaine, I have a very limited budget for my start-up service business and am hoping to barter with other businesses to get professional services. But I don’t know how to approach other businesses with this proposition. Any suggestions? LOOKING TO BARTER Dear Barter, Before I answer your question, there are a couple of important caveats to be aware of before you go this route. First, according to the IRS, bartering is taxable. Both parties are required to declare the value of the exchange as income. Second, be clear about the value you are exchanging. It should be a fair exchange and everyone should be clear about terms up front. Now, how to approach another business: Search out a business owner you would like to build a working relationship with, someone you think might be receptive to the idea, but most importantly someone who would benefit from what you have to offer. Thinking about it from the perspective of how you can help them puts you in a position of generosity and makes the approach easier. Dear Helaine, I am very shy and feel uncomfortable networking at my local Chamber and other business events. Do you have any tips to help me network more effectively in these situations? INTROVERTED NETWORKER Dear Introverted Networker, Being a successful business owner means learning to step outside your comfort zone — often. Your business can’t survive without you doing what you need to do to promote yourself. So, congratulations for your willingness to network! I believe discomfort or fear about networking is based on a critical misconception: That networking is about you. In truth, the fun begins when you see that networking is not about you, it’s about other people and how you can help them solve a problem with what you offer. Anytime you enter an opportunity to network primarily concerned with, “What’s in it for me?” then you’re bound to feel less than exuberant. It’s also helpful to be well prepared when you enter a social situation to talk about your business. Make sure you have a well-developed “elevator speech” so you aren’t stumbling over your words. And finally, truly effective networking is about gathering business cards from people you might be able to help, not handing out tons of your own. By collecting cards, you now have the ability to stay in touch with your prospects, rather than wait for them to contact you (don’t hold your breath). It’s a much more proactive and empowering way to get results. p Helaine Iris is a life and business coach with Path of Purpose Coaching. Do you have a vexing business problem? Email Helaine at helaine@ pathofpurpose.com. Your name will be kept confidential.

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CALENDAR OF EVENTS

October/November/December 2014

October

Oct. 1 (Wednesday, 7:30-9 a.m.) Greater Peterborough Chamber of Commerce Breakfast. Monadnock Country Club, Peterborough, info@peterboroughchamber.com Oct. 8 (Wednesday, 7:30-9 a.m.) Jaffrey Chamber of Commerce Breakfast. Inn at East Hill Farm, Troy, info@jaffreychamber.com Oct. 8 (Wednesday, 8:30-11:30 a.m.) Exploring the Effective Use of Metrics in Your Nonprofit. Hannah Grimes Center, Keene, $145, jillian@hannahgrimes.com Oct. 8 (Wednesday, 5:30-7 p.m.) Rindge Chamber of Commerce Fire Safety Business After Hours. Rindge Fire Department, Rindge, info@rindgechamber.org Oct. 14 (Tuesday, 8:30-9:30 a.m.) Development Professionals Roundtable. Dublin School (Lehmann Dining Room), Dublin, lshonk@mfs.org Oct. 15 (Wednesday, noon-1 p.m.) Three Proven Strategies for Work and Home Separation. Hannah Grimes Center, Keene, jillian@hannahgrimes.com Oct. 15 (Wednesday, 5:30-7 p.m.) Greater Keene Chamber of Commerce Business After Hours. ARC Mechanical Contractors Inc. and Brady Sullivan Properties, Keene, chadlow@keenechamber.com Oct. 16 (Thursday, 10:30 a.m.-1:30 p.m.) Start-up Program. Hannah Grimes Center, Keene, www.hannahgrimes.com/calendar Oct. 16 (Thursday, 5:30-7 p.m.) Greater Peterborough Chamber of Commerce After Hours. Info@peterboroughchamber.com Oct. 18 (Saturday, 9 a.m.-4 p.m.) Peak into Peterborough. Downtown Peterborough, info@peterboroughchamber.com Oct. 18 (Saturday, noon-8:30 p.m.) Keene Pumpkin Festival. Downtown Keene, www.pumpkinfestival2011.org

This list was compiled by Jillian Garcia-Miner of the Hannah Grimes Center. Please send your calendar items jillian@hannahgrimes.com.

Oct. 22 (Wednesday, noon-1:30 p.m.) Time Management with Paula Mathews. Hannah Grimes Center, Keene, jillian@hannahgrimes.com Oct. 23 (Thursday, 7:30-9 a.m.) Greater Keene Chamber of Commerce Breakfast Expo. Best Western Sovereign Hotel, Keene, chadlow@keenechamber.com Oct. 23 (Thursday, noon-1:30 p.m.) Hiring Your First Employee. Hannah Grimes Center, Keene, jillian@hannahgrimes.com Oct. 29 (Wednesday, 5-8 p.m.) Hannah Grimes CONNECT Event. Alyson’s Orchard, Walpole, $30 per person, jillian@ hannahgrimes.com

November

Nov. 1 (all day) First Local “Bag” Day. Downtown Keene businesses, Keene, keenedowntowngroup@ gmail.com Nov. 19 (Wednesday, noon-1:30 p.m.) Compliance Workshop 101. Hannah Grimes Center, Keene, jillian@hannahgrimes.com Nov. 19 (Wednesday, 5:30-7 p.m.) Greater Keene Chamber of Commerce After Hours. Monadnock Humane Society, Swanzey, chadlow@keenechamber.com Nov. 19 (Wednesday, 5:30-7 p.m.) Jaffrey Chamber of Commerce After Hours. The Village at Rivermead, Peterborough, info@jaffreychamber.com Nov. 20 (Thursday, 5:30-7 p.m.) Greater Peterborough Chamber of Commerce After Hours. Info@peterboroughchamber.com Nov. 28 (Friday after Thanksgiving) Plaid Friday. Monadnock Region shops and businesses. www.MonadnockLocal.org/PlaidFriday

December

Dec. 4 (Thursday, noon-3 p.m.) FREE One-on-one Marketing & Communications Consulting. Hannah Grimes Center, Keene, jillian@hannahgrimes.com

Monadnock Small Business Journal

Dec. 8 (Monday, 5:30-7 p.m.) Rindge Chamber of Commerce Holiday After Hours. Hunt Castle, Rindge, info@rindgechamber.org Dec. 9 (Tuesday, 8:30-9:30 a.m.) Development Professionals Roundtable. Dublin School, Dublin. lshonk@mfs.org Dec. 9 (Tuesday, noon-1:30 p.m.) Basic Principles of Respectful Workplaces. Hannah Grimes Center, Keene, jillian@hannahgrimes.com Dec. 17 (Wednesday, 5:30-7 p.m.) Greater Keene Chamber of Commerce After Hours. Fireworks Restaurant, Keene, chadlow@keenechamber.com Dec. 17 (Wednesday, 5:30-7 p.m.) Jaffrey Chamber of Commerce After Hours. Woodbound Inn, Rindge, info@jaffreychamber.com Dec. 18 (Thursday, 5:30-7 p.m.) Greater Peterborough Chamber of Commerce After Hours. Info@peterboroughchamber.com Dec. 22 (Monday) Men’s Holiday Shopping Night. Downtown Keene businesses, keenedowntowngroup@gmail.com

Ongoing First Tuesday of the Month (5:30 p.m.) Keene Green Drinks, Marriott Courtyard, Keene www.greenmonadnock.org/green-drinks 3-month Entrepreneur Project Ongoing, new class beginning every 4 months, Hannah Grimes Center, Keene. Accepting applications, $600 fee with 75% scholarship funding available to those who qualify. Contact: jillian@hannahgrimes.com 603-352-5063 6-month Start-Up Program Ongoing, new class beginning every 6 months Hannah Grimes Center, Keene. Accepting applications, $600 fee with 75% scholarship funding available to those who qualify. Contact: jillian@hannahgrimes.com 603-352-5063

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Monadnock Region’s Meeting Spaces

f you are planning a business meeting, workshop, banquet, holiday party or get-together there’s no need to go out of the region to meet. Stay local! There are plenty of meeting facilities in the area to host any type of business gathering — large or small. Locations, which range from rustic to formal, vary in price, catering options and business amenities so please contact the venue for more information.

Chesterfield Chesterfield Inn 603-256-3211 or 800-365-5515 www.chesterfieldinn.com Meeting rooms: 1 Seating capacity: 25

Courtyard by Marriott 603-354-7900 or 800-627-7468 www.keenecourtyard.com Meeting rooms: 1 (which can be divided into 3 spaces) Seating capacity: up to 200

Riverside Hotel 603-256-4200 www.riversidehotelnh.com Meeting rooms: 1 Seating capacity: 125

Hannah Grimes Center 603-352-5063 www.hannahgrimes.com Meeting rooms: 2 Seating capacity: 18, 70* *Available February 2015

Richmond YMCA Camp Takotah 603-352-0447 www.camptakotah.org Meeting rooms: 5 Seating capacity: 20-350

Historical Society of Cheshire County 603-352-1895 www.hsccnh.org/rental.cfm Meeting rooms: 2 Seating capacity: 15, 95-150

Rindge Franklin Pierce University 603-899-4243 www.franklinpierce.edu Meeting rooms: 60 Seating capacity: 2-1000

Keene Country Club 603-352-0135 www.keenecc.com Meeting rooms: 5 Seating capacity: 10 to 380

Hidden Hills Banquet Facility 603-899-5001 or 800-698-5002 www.fourstarcatering.com Meeting rooms: 3 Seating capacity: 130, 350 and 400

Keene Public Library 603-352-0157 www.keenepubliclibrary.org Meeting rooms: Library: 4 Heberton Hall: 1 Seating capacity: 6-75+, up to 300

Rindge Recreation Center 603-899-6847 www.town.rindge.nh.us Meeting rooms: 1 Seating capacity: 100 (room can be divided)

Keene Recreation Center 603-357-9829 www.keeneparks.com Meeting rooms: 4 Seating capacity: 12-50

Woodbound Inn 603-532-8341 www.woodbound.com Meeting rooms: 3 Seating capacity: 15, 15 & 300

Keene State College 603-358-2942 www.keene.educ/conted/conference Meeting rooms: 7 Seating capacity: 15-500

Temple Birchwood Inn 603-878-3285 www.birchwoodinn.com Meeting rooms: 1 Seating capacity: 16

Francestown Crotched Mountain Golf Club 603-588-2923 www.crotchedmountaingolfclub.com Meeting rooms: 3 Seating capacity: 20, 50 and 60 Greenfield Barbara C. Harris Camp & Conference Center 603-547-3400 www.bchcenter.org Meeting rooms: 10 Seating capacity: 10-200 Stephenson Memorial Library 603-547-2790 Meeting Room: 1 Seating Capacity: 50 Hancock The Hancock Inn 603-525-3318 or 800-525-1789 www.hancockinn.com Meeting rooms: 2 Seating capacity: 10 & 20 Nature’s Classroom at Sargent Center 603-525-3311 www.naturesclassroom.org/sargent Meeting rooms: 7 Seating capacity: 15-160 Jaffrey Jaffrey Civic Center 603-532-6527 www.jaffreyciviccenter.com Meeting rooms: 5* Seating capacity: 15-200 *By donation only Monadnock Quaker Meeting House 603-242-9607 www.monadnockfriends.org Meeting rooms: 3 Seating capacity: 8, 10, 45 Shattuck Golf Course 603-878-2000 www.sterlinggolf.com/shattuck Meeting rooms: 2 Seating capacity: 40 and 225-400 Keene Bentley Commons at Keene 603-352-1282 www.bentleycommons.com Meeting rooms: 2* Seating capacity: 10, 40 *No charge for nonprofits Best Western Sovereign Hotel 603-357-3038 www.bestwestern.com Meeting rooms: 3 Seating capacity: 30 each room

Monadnock Small Business Journal

Lane Hotel 603-357-7070 www.thelanehotel.com Meeting rooms: 2 Seating capacity: 10, 40 Papagallos Restaurant 603-352-9400 www.papagallos.com Meeting rooms: 1 Seating capacity: 80-100 Stonewall Farm 603-357-7278 www.stonewallfarm.org Meeting rooms: 2 Seating capacity: 50 and 100-150 The Pub Restaurant 603-352-3135 www.thepubrestaurant.com Meeting rooms: 1 Seating capacity: 75 Peterborough Monadnock Center for History and Culture 603-924-3235 www.monadnockcenter.org/bass-hall Meeting rooms: 1 Seating capacity: 60-100 Monadnock Country Club 603-924-7769 www.monadnockcc.com Meeting rooms: 1 Seating capacity: 175

Peterborough Community Center 603-924-8080 www.townofpeterborough.com Meeting rooms: 2 Seating capacity: 20-300

Troy Gay-Kimball Library 603-242-7743 www.troylibrary.us Number of meeting rooms: 1 Seating capacity: 50 Inn at East Hill Farm 603-242-6495 www.east-hill-farm.com Meeting rooms: 3 Seating capacity: 30, 30 and 100 Monadnock Berries 603-242-6417 www.monadnockberries.com Meeting rooms: 1 Seating capacity: 80 Walpole Alyson’s Orchard 603-756-9800 www.alysonsorchard.com Meeting rooms: 1 Seating capacity: 250 Inn at Valley Farms 603-756-2855 www.innatvalleyfarms.com Meeting rooms: 1 Seating capacity: 15 Walpole Mountain View Winery 603-756-3948 www.bhvineyard.com Meeting rooms: 3 Seating capacity: 16-50

We want to be your lending partner. We are proud to serve the greater Keene community with all your business and home lending needs.

Business Banking Specials 3.74%* Introductory Rate - 5 Year Term Loan for Small Businesses *Five year term loan â€“ 3.74% introductory fixed rate for two years, then a variable rate equal to the Wall Street Journal Prime Rate (WSJP) plus .50% (currently 3.75%), adjusting annually â€“ maximum business loan amount of $500,000.

Banking specials are available through the Keene office or by contacting Ed Kunttu or Betty Anders.

3 Months Free for Any New Remote Deposit Capture Customer

ED KUNTTU Vice President Commercial Banker kunttu@banknh.com 603.355.3553

To include set-up and monthly service fees.

Personal Lending Special $500 Off Closing Costs on a Residential Mortgage Must be a new mortgage to Bank of New Hampshire. All loan applications must be received in the Keene (34 West Street) office no later than 11/28/14.

BETTY ANDERS Mortgage Loan Officer NMLS# 857468 anders@banknh.com Office: 603.528.8185 Cell: 603.398.2717

Offers valid through 11/28/2014.

Member FDIC

October/November/December 2014

B U S I N E S S D I R E C T O R Y Note: Telephone numbers are 603 area code unless otherwise noted. ACCOUNTING Anderson & Gilbert Keene NH A Full Service Accounting Firm 357-1928, anderson@taxfolks.com www.taxfolks.net David Beal CPA Keene NH Serving Our Community for More Than 20 Years 358-6300, davidbeal@yahoo.com www.davidbeal.com Lynn C. Rust, CPA PC Swanzey NH Helping You Solve Your Financial Puzzle 358-6565, info@lcrcpa.com www.lcrcpa.com White Barn CPA Marlborough NH Helping You Be a Better Steward of Your Financial Future 876-6633, info@whitebarncpas.com www.whitebarncpas.com ADVERTISING/MARKETING/ COMMUNICATIONS/DESIGN Aimee J. LaBrake Peterborough NH Making Marketing Easy, Fun & Enjoyable! 933-2194, aimee_labrake@yahoo.com www.aimeelabrake.com Annie Card Creative Services Peterborough NH Creative Marketing Strategies and Solutions 924-6605, annie@anniecard.com www.anniecard.com Fletcher Media Group Peterborough NH Creative & Integrative 924-6383, jfletcher@fletchermedia.com www.fletchermedia.com Halvorson New Media LLC Hancock NH Social Media Training and Strategies for Businesses and Nonprofits 603-525-3391 chris@halvorsonnewmedia.com www.halvorsonnewmedia.com

Please support the small businesses that support Monadnock Small Business Journal! Local Look NH Explore NH Like Never Before www.LocalLookNH.com Paragon Digital Marketing Keene NH Digital Marketing Excellence 399-6401, zach@paragondigital.com www.paragondigital.com Peter Harris Creative Keene NH Big Ideas for Small Companies 903-0218 info@peterharriscreative.com www.peterharriscreative.com Prospect Communications W. Chesterfield NH Driving Growth. Delivering Results 256-6372, mike@prospect-comm.com www.prospect-comm.com Salwen Graphic Design Keene NH Full Service Website & Graphic Design for Marketing & Communication 357-4693, nancy@salwen.net www.salwen.net The Marcommer LLC Keene NH Specializing in B2B and Industrial Marketing Communications 832-302-4101 marcy@marcommer.com www.marcommer.com Time Frame, Inc. Peterborough NH Your Local Source for Labels, Decals and Promotional Items 924-6611, jeff@timeframe.com www.timeframe.com Yasvin Designers Hancock NH Communication. Design. Video. 525-3000, mhavey@yasvin.com www.yasvin.com ARCHITECTS Catlin & Petrovick Architects, PC Keene NH A Local Firm with a National Presence. 352-2255, mpetrovick@c-parchitects.com www.c-parchitects.com

Monadnock Small Business Journal

Scully Architects Keene NH Extraordinary Architecture and Planning for Our Community 357-4544, dvs@scully-architects.com www.scullyarchitects.com SISR Architecture, LLC Marlow NH Sustainable, Innovative & Socially Responsible Building Design 446-7024, christina@sisr.us www.sisr.us Weller & Michal Architects Harrisville NH We Strive For Excellence Within Real-World Limitations ... Because Design Matters 827-3840, info@wapm.com www.wapm.com ARTS & CULTURAL Arts Alive! Keene NH Advancing Arts and Culture in the Monadnock Region 283-0944 info@monadnockartsalive.org www.monadnockartsalive.org BANKS/CREDIT UNIONS Bank of New Hampshire Antrim, Keene, Hillsborough New Hampshireâ€™s Local Bank 800-832-0912, www.banknh.com GFA Federal Credit Union Peterborough NH Better Value. Better Service. Better Banking. 924-9654, www.gfafcu.com NBT Bank Keene NH For Everything That Counts 352-0674 www.NBTBank.com Service Credit Union Keene NH No Dream is Too Big, No Idea is Too Small. 352-0475, www.servicecu.org

CAR RENTAL U-Save Car & Truck Rental Keene NH Where The Road Leads, U-Save 352-7900 , keenenh@rentusave.com www.usave.com CATERING/RESTAURANTS Enchanted Bakery & Cafe Spofford NH Magical Taste of Homemade 363-8914 enchantedbakery@hotmail.com www.facebook.com/enchantedbakery La Mia Casa Peterborough, NH Made By Hands, Not Pans 924-6262 lamiacasanh@outlook.com www.facebook.com/lamiacasanh Mayfair Farm Harrisville NH A Small Scale, Diversified Family Farm 827-3925, info@mayfairfarmnh.com www.mayfairfarmnh.com Shreeâ€™s Kitchen Keene NH Catering Authentic Indian Cuisine 313-2974, sri@shreeskitchen.net www.shreeskitchen.net The Pub Restaurant & Caterers Keene, NH Home of the $1.19 Breakfast 352-3135, mhowe@ne.rr.com www.thepubrestaurant.com The Social Grove Peterborough, NH 924-4454, thesocialgrove@gmail.com www.thesocialgrove.com The Works Bakery Cafe Keene NH Delicious Sandwiches Made With Humanely-Raised, Hormone-Free Meats 357-9787, www.worksbakerycafe.com CHAMBERS OF COMMERCE Greater Keene Chamber of Commerce Keene NH Your Friendly Source for Information About the Monadnock Region 352-1303, keenechamber@ comcast.net, www.keenechamber.com

Greater Peterborough Chamber of Commerce Improving Quality of Life for All Citizens of the Greater Peterborough Region 924-7234 info@peterboroughchamber.com www.greater-peterborough-chamber.com

COMMUNITY SUPPORTED AGRICULTURE (CSAs) Tracie’s Community Farm Fitzwilliam NH Growing Local Food and Community Since 1999 209-1851 www.traciesfarm.com

Hillsborough Chamber of Commerce Bridging Commerce and Community 464-5858 www.hillsboroughnhchamber.org

CUSTOM DISPLAYS/ SPECIALTY CASES J.H. Dunning Corp/Dunning Displays North Walpole NH We Make Your Product POP! 445-5591, www.jhdunning.com

COACHING/CONSULTING AdviCoach Richmond NH Making Your Success a Reality 239-3693 michelle@connorcoachingteam.com www.connorteam.advicoach.com John C. Cook & Associates Walpole NH Nonprofit & Fundraising Consultants 904-4091, cookandassoc@yahoo.com LaunchingU Keene NH Career Coaching for College Students & New Graduates 357-6111, sue@launchingu.com www.launchingu.com Path of Purpose Coaching Spofford NH Inspiring Entrepreneurs to Success in Life and Business 363-4252 helaine@pathofpurpose.com www.pathofpurpose.com PeopleSense Consulting LLC Jaffrey NH Improve Hiring, Job-Fit, Performance and Leadership 532-5888 robin@PeopleSenseConsulting.com www.peoplesenseconsulting.com Solutions for Today Keene NH Solving Your Quickbooks Challenges 903-1047, pam@solutionsfortoday.net www.solutionsfortoday.net Sterling Business Corp. Peterborough NH Small Business Breakthroughs, Individual Solutions 924-9401, sbc@sbcnh.com www.sterlingprintmail.com COMMUNITY BROADBAND WiValley, Inc. Keene NH Your Local Provider For Fiber, Hybrid and Wireless Broadband Solutions 546-7200, brianf@wivalley.net www.wivalley.net CONSUMER ELECTRONICS iCracked Keene NH I Can Fix That! 734-5320, www.icracked.com

ECOLOGICAL/ENVIRONMENTAL The Green Up Girl Keene NH Reduce Waste, Reduce Cost, Rethink Events 802-258-8046 cs@thegreenupgirl.com www.thegreenupgirl.com Poole Ecological Consultancy Hillsborough NH Serving the Needs of Clients & Allied Professional Since 1996 478-1178, eann@gsinet.net www.eannpoole.com EDUCATION/TRAINING Antioch University New England Keene NH Explore. Empower. Transform. 877-595-9873, www.antiochne.edu Keene State College Continuing Education Keene NH Wisdom to Make a Difference 358-2290, www.keene.edu/conted River Valley Community College Keene/Claremont NH Envisioning the Future – Our Future by Design 542-7744, www.rivervalley.edu ENERGY EFFICIENCY Green Energy Options Keene NH Renewable Energy Products 358-3444, geo@usasolarstore.com www.geosolarstore.com Walker Design and Building Harrisville NH Begin With an Energy Efficient Audit & Finish With an Energy Efficient Home 827-9999, sunquest2020@hotmail.com www.walkerdesignbuilding.com www.walkerbasementtransformation.com FINANCIAL SERVICES Compass Financial Group Harrisville, NH Helping You Navigate the Financial World 827-3022, dean@cfg3.com www.cfg3.com

Edward Jones/Allen Mendelson Keene NH Making Sense of Investing 357-7023 allen.mendelson@edwardjones.com www.edwardjones.com Edward Jones/Scott Trendell Keene NH Making Sense of Investing 352-1921 scott.trendell@edwardjones.com www.edwardjones.com MetLife Keene NH Retirement, Life Insurance, Disability, Long Term Care 352-2246, asoney@metlife.com www.newengland.metlife.com Northwestern Mutual Manchester NH Matthew J. Toepfer, Financial Advisor 206-6093, matthew.toepfer@nm.com www.nm.com/matthewtoepfer Primerica / Matthew Snow Keene NH Helping Families Become Debt Free and Financially Independent 237-1344 matthew.snow@primerica.com, www.primerica.com/matthewsnow HEALTH & PERSONAL CARE Cindy Knipe, RDN, LD Keene NH Nutritional Counseling and Nutrition Therapy ... What Nourishes You? 738-5791 www.whatnourishesyou-nh.com Deep Roots Massage & Bodywork Keene NH Professional and Affordable Massage for Every Body 352-0734, mark@deeprootsmb.com www.deeprootsmassagemb.com European Esthetics Peterborough NH Offering Organic Skin, Nail and Body Care to the Monadnock Region 924-9123 ellen@european-esthetics.com www.european-esthetics.com Five Element Acupuncture Keene NH Promoting Health, Preventing Disease 369-7965, pamelabys@gmail.com www.acupuncture5e.com W.S. Badger & Company Gilsum NH Powerfully Pure Body Care for Health, Fitness & Natural Beauty 357-2958, custserv@badgerbalm.com www.badgerbalm.com

Business listings: $75 per year, or FREE for one year with any purchase of a display ad. Book your display listing today! Limit one category per listing. To book listing contact us at: info@MonadnockSBJ.com, www.MonadnockSBJ.com

Young Living Essential Oils Swanzey NH Rose Karluk, Independent Distributor 209-4010, garskarluk@yahoo.com www.RoseKarluk.marketingscents.com HOME/BUILDING Crockett Log & Timber Homes Keene NH Green Living Since 1973 800-566-7714 jdodson@crockettloghomes.com www.crockettloghomes.com HUMAN RESOURCES HR Compliance 101, LLC Fitzwilliam NH Creating Workplaces That Work for Everyone 585-3139 paula@hrcompliance101.com www.hrcompliance101.com INFORMATION TECHNOLOGY Sequoya Technologies Group, LLC Peterborough NH Providing Complete IT Support to More Than 70 Small Business & Nonprofits throughout N.H. 924-7977, sales@sequoyatech.com www.sequoyatech.com True North Networks Keene NH Straight Answers. Bright Solutions. 624-6777 www.truenorthnetworks.com Worldwide Computer Solutions Keene NH 358-6776, info@wwcs.com www.wwcs.com INSURANCE Clark Mortenson Insurance and Financial Services Keene NH Be Ready for Anything 357-2219, info@clark-mortenson.com www.clarkmortenson.com Masiello Insurance Agency, Inc. Keene NH Our Service Saves You Time and Our Choices Save You Money 352-1810, donnac@masiello.com www.masielloinsurance.com The Insurance Source, Inc. Keene NH The Source for All of Your Insurance Needs 357-2219, www.insurancesource.com LAWNCARE/LANDSCAPING Lawn Envy - Organic Lawncare Peterborough NH The Difference is Passion 996-1097, info@lawnenvynh.com www.lawnenvynh.com LOCKSMITH Goodwin’s Locksmithing Walpole NH Service You Can Trust 252-5625 wgoodwin603@gmail.com

October/November/December 2014

MEETING SPACE/GOLF COURSE Angus Lea Golf & Tennis Club Hillsborough NH 464-5404, anguslea@gmail.com www.anguslea.com Keene Country Club Keene NH 352-0135, diane@keenecc.com www.keenecc.com Monadnock Country Club Peterborough NH A 9-hole Public Golf Course and Function Hall 924-7769 beverlymonkton@myfairpoint.net www.monadnockcc.com MEETING SPACE/LODGING Barbara C. Harris Camp & Conference Center Greenfield NH Year-round Conference Center on Otter Lake 547-3400, info@bchcenter.org www.bchcenter.org Days Inn Keene NH Best Value Under the Sun 352-9780 jim.narkiewicz@gmail.com www.daysinn.com The Woodbound Inn & Resort Rindge NH Seasonal Cuisine ... Unique Pub Fare 532-8341, laura@woodbound.com www.woodbound.com NEW PRODUCT DEVELOPMENT Repco Development Technologies Greenfield NH New Product Development and Commercialization 397-3005, info@RepcoDT.com www.RepcoDT.com NONPROFIT Hannah Grimes Center Keene NH Weaving Together Business, Local Economy and Community. 352-5063, www.hannahgrimes.com Monadnock Buy Local Keene NH Helping Our Local Economy Grow www.monadnocklocal.org Monadnock United Way Keene NH There for All of Us 352-4209, kathy@muw.org www.muw.org OFFICE FURNISHINGS Budget Blinds Keene NH A Style for Every Point of View 354-7801, www.budgetblinds.com/keene Carbone’s Window & Awning LLC Keene NH Your Window, Awning & Flooring Specialist 352-1932 www.carboneswindowandawning.com

PET TRAINING Everything Dog Keene NH Got Dog? Get Solutions. 499-6207, denise@denisemazzola.com www.everythingdognh.com

At the Top Erica Marshall, owner of Wicked Good Dog Training in Peterborough reached the top of Mt. Monadnock on her birthday last October.

Wicked Good Dog Training Peterborough NH Positive Training with Positive Results 732-7214 wickedgooddogtraining@gmail.com www.wickedgooddogtraining.com PHOTOGRAPHY Edward Thomas Photography Marlow NH Professional Photography for Business; 30+ Years Experience 357-5939 ed@edthomasphotography.com www.edthomasphotography.com PROMOTIONAL PRODUCTS & SERVICES (Embroidery, Mailing, Printing, Screen Printing, Signs) Beeze Tees Screen Printing Keene NH The Best Way to Print Today! 357-1400, info@beezetees.com www.beezetees.com Bulldog Design Keene NH Get it Local. GetBullDog.com. 369-7171, joe@bulldog-design.com www.getbulldog.com Copies & More LLC Peterborough NH Your Neighborhood Source for All Your Copy, Packing and Shipping Needs 924-7088, www.copies-more.com Gem Graphics Keene NH Your Image is Everything 352-7112, steve@gem-graphics.com www.gem-graphics.com Hilltop Flags LLC Antrim NH Your Online Flag Store 494-1912, www.hilltopflags.com Moonstruck Press Keene NH Several Technologies Behind 357-7993 moonstruckpress@gmail.com www.moonstruckpress.com PrintFUSION Keene NH Built on Service, Focused on Solutions 283-0007, info@printfusion.biz www.printfusion.biz Signworx Swanzey NH Small Town Service World Class Results 358-1003, info@signworx.com www.signworx.com The Shipping Shack Keene & Peterborough, NH Packing, Shipping, Mailboxes & More! 352-4249, 784-5564 www.shippingshack.com

Monadnock Small Business Journal

Would you like your climb to the top of Mt. Monadnock immortalized on this page? Send your digital photo to editor@MonadnockSBJ.com. We look forward to seeing your “At the Top” photos!

PROJECT MANAGEMENT Applied Agility, LLC Weare NH Your Project Management Edge 660-6953, info@appliedagility.com www.appliedagility.com Facilitated Change Harrisville, NH Project Management Consulting & Training 762-0235, www.lisasieverts.com REAL ESTATE RE/MAX Town & Country Keene NH Outstanding Agents, Outstanding Results 357-4100 info@remax-keene-nh.com www.mykeenehome.com REMODELING & CUSTOM CARPENTRY Butler Restorations LLC Antrim NH We Love to Solve Mysterious Problems & Have the Skills & Equipment to Fix Almost Anything! 464-9639, www.shorthillstudio.com STAFFING The TPI Staffing Group Keene NH The People You Want, with the Skills You Need and the Service You Deserve 352-4155, www.tpistaffing.net STATIONERY Steele’s Stationers Peterborough NH An Old Fashioned Stationery Store With a Modern Twist 924-7203 steelesstaioners@hotmail.com www.steelesstationers.com TEAM BUILDING Kristina Wentzell Fine Art Art, Wine & Fun Nights in the Monadnock region 903-5902, Kristina.wentzell@gmail.com www.KristinaWentzell.com

VIDEO PRODUCTION SERVICES Home and Business Services Unlimited Tewksbury MA HBSU ... Our Success is Your Success! 978-640-1900 michael@kcvisualsunlimited.com www.kcvisualsunlimited.com VIOLENCE PREVENTION Blue-U Corporate Resources Hancock NH Corporate Training in Response to Violence 759-7803, www.blue-u.com WEB DESIGN/DEVELOPMENT/ CONSULTING/HOSTING 4Web Inc. Keene, NH Website Design to Meet Online Business Development Goals 903-0793, heidi@4webinc.com www.4webinc.com CharlesWorks Peterborough, NH Doing Our Best to Provide Your Web Development Needs Since 1998 924-9867, robin@charlesworks.com www.charlesworks.com Consensus Technology Peterborough, NH The People Are the Business 924-4084 pamela.gleeson@ consensus-technology.com www.consensus-technology.com Steadman Media Group Troy NH Web Strategist & New Media Solutions 903-8168 mikel@steadmanmediagroup.com www.steadmanmediagroup.com WRITING TWP Marketing & Technical Communications Peterborough NH Our Words Mean Business — On the Web and in Print 603-924-0935 write@twriteplus.com www.twriteplus.com

Keep an eye on your bottom line. Anywhere. Anytime.

In todayâ€™s business world, connectivity counts. NBT Bank Mobile Banking for Business can help support your businessâ€™ growth by offering you the convenience of safely and securely managing your cash flow on the go. Learn more about why your business can count on us. Stephen Lubelczyk Regional President, 603.263.1442 Jay Dinkel Regional Commercial Banking Manager, 603.578.2659 Visit nbtbank.com/mobile October/November/December 2014

Member FDIC

Don’t miss this opportunity to 9th Annual CONNECT Event

with highly engaged area residents, community and business leaders, entrepreneurs, buy-local supporters, idea generators and change agents!

Wednesday October 29th, 2014 5 - 8 pm Alyson’s Orchard Walpole

CONNECT is Hannah Grimes’ annual event celebrating the vibrant and valuable connections between business, the local economy and our community.

KEYNOTE SPEAKER: Don Byrne of Metrix411 on Walking Backwards into the Future.

Don brings an executive perspective to the fields of strategic management, continuity planning and business operations.

ENJOY ample networking time and amazing local food and drink. Cash bar. $30 per person or $215 per table of 8. Visit www.hannahgrimes.com or call 352-5063 for tickets and more information.

Be a part of a popular event that helps our community innovate, connect and thrive! LEAD SPONSORS:

SPONSORS: 4Web Inc • AdviCoach • Beeze Tees • HR Compliance 101 • OneLove Imagery

KEY PARTNERS:

Monadnock Small Business Journal