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~ eCommerce is MARKETING ~ As VP for The Parts House, Mandy Aguilar has made ecommerce an essential tool to differentiate his company in this most competitive market. It seems like Aguilar has always worked behind the counter tweaking with auto parts and computers; at the age of eleven he started working at his family’s car dealership making a lifetime career in this industry. He has been a guest speaker at several Automotive Industry events dealing with eCommerce and is a featured columnist for Counterman Magazine.
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