DIGITAL MARKETING
Introduction to Digital Marketing
▪ Digital marketing involves using online channels and technologies to promote products and services. It encompasses various strategies, including SEO, social media marketing, content marketing, email marketing, and PPC advertising.
▪ In today’s digital-first world, businesses leverage digital marketing to reach a vast audience, enhance brand awareness, and drive sales. The ability to track and analyze campaigns in real-time makes digital marketing a cost-effective and adaptable approach. Key trends include mobile optimization, personalized marketing, and the growing importance of video content.
▪ Embracing digital marketing is essential for businesses aiming to succeed in a competitive landscape.
▪ Defination of digital marketing
Digital Marketing is the practice of promoting products or services using digital channels, such as search engines, social media, email, and websites. It involves various strategies to engage audiences, enhance brand visibility, and drive sales through online platforms.
WhatisSEO?
▪ Search Engine Optimization (SEO) is the process of enhancing a website's visibility in search engine results pages (SERPs) to attract organic (non-paid) traffic. It involves optimizing various elements of a website to improve its ranking on search engines like Google, Bing, and Yahoo.
▪ Key Components of SEO:
▪ On-Page SEO:
▪ Focuses on optimizing content and HTML source code.
▪ Includes keyword research, meta tags (title and description), header tags, and internal linking.
▪ Off-Page SEO:
▪ Involves external factors that influence a site's ranking.
▪ Includes backlinks, social media marketing, and online reputation management.
▪ Technical SEO:
▪ Ensures that a website meets technical requirements for search engines.
▪ Involves site speed, mobile-friendliness, XML sitemaps, and proper indexing.
❑SEO (SEARCH ENGINE OPTIMIZATION)
❑ SEM (SEARCH ENGINE MARKETING)
DIGITAL MARKETING TECHNIQUES
❑ SMO (SOCIAL MEDIA OPTIMIZATION)
❑ SMM (SOCIAL MEDIA MARKETING)
❑ EMAIL MARKETING
❑ AFFILIATE MARKETING
❑ CONTENT MARKETING
❑ WHATAPP & SMS MARKETING
❑WHITE HAT SEO?
To Work Under the Guideline of The Search Engine is Called White hat SEO.
❑BLACK HAT SEO?
TYPES OF SEO
To Work Against the Guideline of The Search Engine is Called Black hat SEO.
❑GRAY HAT SEO?
Combination of Both White Hat & Black Hat SEO.
TYPES OF WEB TRAFFIC
▪ ORGANIC TRAFFIC
▪ Organic traffic in SEO refers to website visitors from search engines who found your site naturally, without paid advertising
▪ INORGANIC TRAFFIC
▪ . Inorganic web traffic in SEO refers to visitors coming from paid sources like ads, not organic search results.
▪ SOCIAL TRAFFIC
▪ REFERRAL TRAFFIC
▪ Referral traffic in SEO is visitors coming from other websites, like links on social media or articles.
▪ DIRECT TRAFFIC
▪ . Direct traffic in SEO refers to website visits where the source of the visit can't be identified. Social web traffic in SEO refers to visitors coming to your website from social media platforms.
SEO on page
▪ ON PAGE SEO
❑ Meta Tags
❑Google Webmaster Tool
❑ Google Analytics Tool
❑ Sitemap Creation
❑ Robots.txt
❑ URL Canonical
❑URL Redirection
❑ Schema Markup
❑Google Update
❑ Google Disavow Tools
❑Web Content Optimization
❑ Seo Audit Report
SEO OFF PAGE
❑SEO OFF PAGE
❑DIRECTORY SUBMISSION
❑CLASSIFIED SUBMISSION
❑SOCIAL BOOKMARKING SUBMISSION
❑ IMAGE OPTIMIZATION & SUBMISSION
❑ BLOG CREATION & SUBMISSION
❑ BLOG COMMENTING
❑ PPT SUBMISSION
❑PDF SUBMISSION
❑ VIDEO SUBMISSION
❑ PROFILE SUBMISSION
❑ ARTICLE SUBMISSION
❑ PRESS RELEASE
THANK YOU ▪ JOIN THE BEST DIGITAL MARKETING INSTITUE IN PITAMPURA DICS INNOVATIVE.